Publication Search

The rapid development of information and communication technology has caused significant changes to people's lives, especially in terms of communication. People's needs in this era of globalization in the form of smartphones are high because technology continues to experience development. This study aims to determine the effect of Brand Experience, Price and Customer Satisfaction, on Oppo Smartphone Customer Loyalty. In this study, the population studied was all people who bought and used an Oppo smartphone. The sample in this study amounted to 200 people using a purposive sampling technique. The data is then processed using the Lisrel Structural Equation Model (SEM) method. Based on the test results, it is known that Brand Experience has an effect on Customer Satisfaction. Price has no effect on Customer Satisfaction. Brand Experience has no effect on Customer Loyalty. Price has an effect on Customer Loyalty. Customer Satofaction has no effect on Customer Loyalty.

This article examines the role of Christian religious education in Indonesia as a tool for creating unity amidst the diversity of society. With a long history of forming character and positive values, this education needs to adapt to the context of advanced society. Through emphasizing the values ​​of tolerance, interfaith dialogue, and character development, Christian Religious Education aims to reduce tensions between various religious groups. This article also highlights the contribution of education in social activities and community service that supports social and economic development. In facing the challenges of globalization, education must continue to innovate by utilizing technology to instill inclusive values. In conclusion, Christian religious education not only functions to educate individuals, but also as an agent of social change, creating a society that is more united and harmonious in diversity.

English proficiency is a crucial skill in the globalization era, especially in business, communication, and industry sectors, which demand this international language as a competitive advantage. Over the past decade, advancements in Information and Communication Technology (ICT) have significantly impacted English learning, including through online platforms like YouTube and Canva. This study examines the utilization of these two platforms in English teaching at MA Hidayatul Insan Palangka Raya, particularly on the topic "Word Order of Adjective." The methods used include visual presentations with Canva and interactive videos from YouTube. In its implementation, students engaged in dialogues, watched instructional videos, and participated in quizzes as a form of comprehension assessment. The study results indicate that using YouTube and Canva significantly enhances students' participation and learning motivation while reinforcing vocabulary acquisition and comprehension through an interactive approach. Recommendations are provided for the application of these digital media in high school English learning, with suggestions for further research involving long-term impacts and variations in teaching methods across different educational contexts.

Customary law reform in Indonesia in the context of globalization raises significant challenges and opportunities. The values of Pancasila, as the ideological foundation of the nation, play an important role in ensuring that customary law reform remains relevant, fair and rooted in local culture. Globalization encourages the modernization and homogenization of the legal system, which often contradicts the principles of customary law based on local wisdom. This article examines how Pancasila values, such as humanity, social justice, unity, and deliberation, can be integrated in the process of customary law reform to remain relevant amid global dynamics. This research uses a qualitative approach with the methods of literature study, interviews, and document analysis. Literature study was conducted to understand the theoretical context of customary law reform and Pancasila values, while interviews were conducted with legal experts, academics, and traditional leaders to obtain empirical perspectives on challenges and opportunities in customary law reform. Document analysis was conducted on policies and regulations relating to customary law and the implementation of Pancasila values in Indonesia. The results show that customary law reform based on Pancasila has great potential to deliver a legal system that is more inclusive and responsive to the needs of local communities. Key challenges identified include difficulties in harmonizing customary law with national and international law and homogenizing pressures from global standards. However, opportunities are also found in the ability of updated customary law to provide more culturally and locally relevant dispute resolution alternatives. The integration of Pancasila values is believed to strengthen the position of customary law within national and global legal frameworks.ract

In this era of globalization, technology increasingly influences education. Students of Amikom University Purwokerto use Web Student to access academic information such as schedules and grades. Although educational technology is developing, challenges in meeting student needs still exist. Evaluation is needed to assess the effectiveness of Web Student, especially in user satisfaction. This study uses ITIL Version 3 in the service operation domain, with a Likert scale-based questionnaire to 60 respondents to measure the maturity level. The results of the maturity level include: event management 2.90, incident management 2.45, problem management 2.13, request fulfillment 2.24, and access management 3.18. Overall, the average index of all questionnaire results variables obtained was 2.58, which is on a scale of 3 out of 5 maturity levels, namely defined.

The song Lathi by Weird Genius became a global sensation due to its fusion of modern electronic music with traditional Indonesian culture. The inclusion of Javanese language in its lyrics stands out, adding emotional, spiritual, and cultural layers. This study explores the rationale behind the Javanese lyrics in Lathi, their role in enriching the song's meaning, and their influence on both local and global audience reception.This qualitative study adopts a descriptive-analytical approach, utilizing the song's lyrics, interviews with Weird Genius, and media reviews as primary data sources. Semiotic analysis reveals the symbolic significance of the Javanese lyrics. Findings indicate that these elements not only enhance Lathi's uniqueness but also emphasize Indonesia's cultural identity on the global stage. The phrase "Kowe ra iso mlayu saka kesalahan" conveys a universal moral message while showcasing local richness. The global success of Lathi highlights how integrating traditional elements into modern art can effectively appeal to international markets. This study underscores the strategic value of promoting local culture through contemporary art to sustain cultural identity amid globalization.

The proud attitude of using Indonesian in daily communication is a manifestation of awareness of national identity and the importance of language as a unifying tool. In the context of globalization, Indonesian not only functions as a symbol of pride and nationalism, but also reflects the identity of a nation that is rich in cultural and linguistic diversity. As the country's official language, Indonesian has a significant role in building national unity and identity, as well as respecting existing cultural heritage. Apart from that, there are challenges and problems that can hinder the development of an attitude of being proud to speak Indonesian, such as education and differences in attitudes in various groups based on age and social background. Therefore, it is important to identify driving factors that can increase public awareness and understand existing social dynamics. Thus, this research uses a qualitative descriptive method, this research is very suitable for discussing the proud attitude of using Indonesian in everyday communication, because it can explore the nuances and complexities that exist behind this phenomenon. This research can also contribute to the development of linguistic and social theories related to identity, culture and communication. The research results can be used to enrich the literature on the relationship between language and national identity.

The Hallyu phenomenon, or Korean Wave, has become a global trend influencing various aspects of life, particularly among Indonesian youth. The popularity of Korean culture, such as K-Pop, K-Drama, fashion, and lifestyle, is not merely a form of entertainment but also impacts the values, lifestyles, and perspectives of teenagers. While this trend brings positive values such as hard work, collaboration, and innovation, there are concerns about its effects on preserving local values and religious teachings. In this context, Islamic da'wah faces both challenges and opportunities to adapt to popular cultural trends. Through a creative approach that utilizes elements of Korean culture, da'wah can be delivered in a way that is relevant and appealing to the younger generation. This study aims to explore the effectiveness of Hallyu-based da'wah strategies and analyze Muslim youth's perceptions of this approach. The results are expected to provide innovative guidance for preserving Islamic values amidst the wave of cultural globalization.

In the era of globalization, pop culture has become a powerful medium in shaping individual identities, including Muslim identity. This article explores how pop culture influences the transformation of Muslim identity within the context of globalization, particularly among the younger generation. Through a qualitative approach, this research delves into the interaction between elements of popular culture, such as music, film, and social media, with religious practices and values within Islam. The study utilizes in-depth interviews and content analysis from various media platforms, including social media and other media sources, to understand the dynamics of identity change among Muslim youth. The findings will illustrate how pop culture shapes the perspectives and behaviors of the Muslim generation, blending Islamic traditions with elements of modernity to form a unique Muslim identity. This article provides insight into how Muslim identity in the modern era continues to evolve and adapt within an increasingly connected and diverse society. The research makes a significant contribution to our understanding of Muslim identity in the modern age, highlighting the complexity and fluidity of identity in a constantly changing society. This article makes a crucial contribution to cultural and religious studies and paves the way for further research on this topic. It emphasizes the importance of understanding Muslim identity as a dynamic and layered phenomenon that continuously evolves with global culture. This study offers new insights into the transformation of Muslim identity in modern society and underscores the importance of understanding the influence of pop culture on the identity transformation process. Thus, this article contributes to a broader discussion on identity, religion, and culture in the context of globalization.

In the current era of globalization, information technology is developing rapidly. As for technology, which is equipment created to make human work easier, when achieving good progress in the work process of PT Plaza Auto Prima, it is absolutely necessary to have a technique that supports and provides satisfactory service for customers. Based on this, the author tries to analyze a method used when employees work in the Plaza Auto Prima environment regarding the work ergonomics they currently apply at PT Plaza Auto Prima, which to date has not seen any improvement. The method used is direct observation and assessment of work posture using the REBA method. The research subjects were mechanics who worked in the installation or removal of car wheels. The data obtained is analyzed to determine the REBA score and the level of risk faced by workers. The research results show that the mechanical work posture at PT Plaza Auto Prima (Toyota) Tendean has significant problems. Analysis using the REBA method produces a final score of 8, which indicates a high risk level and requires immediate improvement. Factors that contribute to this high risk include the lack of ideal work ergonomics and limited supporting equipment. This increases the risk of injury and illness to the worker's body in the future. After improvements were made by adding trolley service tools, the way of working became more ergonomic so that the REBA score dropped to 2, which shows that some of the movements carried out were in the safe category or did not cause muscle injuries in the future. Therefore, the presence of bodily abnormalities that arise from work cannot be separated from the existence of supporting equipment to facilitate the removal of certain parts so as not to cause abnormal bodily effects. Planning for the procurement of a particular tool needs to be done as soon as possible so that workers do not suffer the effects of bodily abnormalities. In this way, the author took analytical steps using the Rapid Entire Body Assessment (REBA) method, which is the best solution to solve the problems that exist in this company to support workers so they can work all the time without any complaints about their bodies.

Organizations must be able to adapt and innovate to maintain their edge in the increasingly competitive era of globalization. Employee performance is a critical component that contributes to organizational success. An organized and sustainable job training program is one of the most effective methods. This research is a descriptive qualitative research, with a literature study approach to analyze the role of training in improving employee performance. The data sources in this study consist of various scientific articles, journals, books, and research reports that focus on the relationship between training and employee performance. The results show that employee training has a significant impact on individual and organizational performance. Based on the literature review conducted, there is a consensus that a structured and relevant training program can improve employees' skills, knowledge and motivation. By understanding the factors that influence training effectiveness, organizations can formulate more appropriate strategies to achieve desired business goals.

In the era of globalization, intercultural communication (ICC) is key in building and strengthening international relations. This study aims to explore the role of ICC in the context of diplomacy, focusing on cultural differences that affect communication between diplomats during international negotiations. Through a qualitative approach and case study method, data were collected from in-depth interviews with diplomats and analysis of official documents. The results of the study indicate that cultural differences can cause miscommunication and tension that impact the outcome of the agreement. Therefore, effective communication strategies, such as adjusting communication styles, empathy, and using mediators, are needed to overcome these challenges. With a deep understanding of the cultural background of partners, diplomats can create a constructive communication environment, increase trust, and reach mutually beneficial agreements. This study is expected to provide valuable insights for practitioners, academics, and policymakers in improving the effectiveness of ICC at the international level.

In the current era of globalization, advances in information media and technology are felt by almost all levels of society. One manifestation of technological development is smartphones. Smartphones really attract children's attention and interest, so they are one of the factors in increasing the percentage of children using smartphones. A very sensitive period of child development is the age of 1-5 years, so it is often called the golden age. The aim of this Community Service is to increase knowledge and understanding about the importance of the role of parents at home in limiting the use of smartphones so that children can achieve their growth and development process. This activity is carried out in the form of Health Education through counseling, lectures, discussions and questions and answers (counseling). The target of the activity was parents (mothers) whose children attended the One Roof Kindergarten in Ketompen Village, totaling 41 participants. The material provided is about the impact of smartphone use (Positive and Negative) and how parents monitor smartphone use through the 3 P method which includes Understanding, Limiting and Controlling. The result of this activity was that the majority of participants knew and understood how to supervise children when using smartphones.

In today's era of globalization, cases of sexual violence against children are becoming more and more concerning, making parents have to be more vigilant in protecting their children. Children who often watch various pornographic or immoral shows will be easily motivated to practice what they see on their cellphone screens through the internet media, allowing violations of the norms that live in society and religious teachings, including sexual violence, the majority of whose victims are still children. This can be seen from the lack of filtering of the types of media that can be watched by children. Communication is one solution in preventing sexual violence against children. In addition to communication being established so that a family can be open and harmonious, in this case communication is very important for the role of parents to be able to provide protection to children through communication between the two so that parents can equip and protect children from crimes that lurk children. So parents need to communicate and monitor the actions taken by children in their daily lives, especially things that are attached to the child, especially cellphones, which are currently very close to children in the process of playing. So in this study, an in-depth analysis was carried out on the factors that caused acts of sexual violence committed by children in learning about one of the cases in Kapanewon Tanjungsari, Gunungkidul Regency.

In the era of globalization, schools are required to be able to adapt to the rapid development of technology. One important aspect that needs to be considered is school data management. A good information system is not only able to manage student attendance data and book inventory, but can also help in making more effective decisions. SMK Negeri 1 Banyumas, which is the focus of this research, is expected to be an example of how a school can utilize information technology to improve the quality of its services

In this era of globalization, women as leaders are not only in the secular world. Women's leadership in the spiritual world has emerged, one of which is when a woman is appointed as a pastor. To become a good leader, you can prepare yourself by learning about leadership. However, there are also those who have not had the chance to learn about leadership but have been appointed as leaders. This happens when a pastor's wife is suddenly appointed as a church leader in urgent conditions due to the death of her husband. This case was experienced by several pastors of the JKI Synod of the Semarang Regional Coordination as pastors replacing their husbands who died. In this study, the author aims to find out when a leadership transition occurs, is the pastor's wife ready to lead? How does the congregation respond to the transition of leadership from husband to pastor's wife? When the transition occurs, is there progress or decline in terms of the number of congregations, church management systems. In this study, the author uses a qualitative method with a case study approach. Where the author collects data by interviewing participants as a source of information. In addition to interviews, literature related to leadership is also used. Thus, it is expected that the results of this study can provide a solution when there is a transition of leadership in the church, the wife is ready to shepherd by having leadership skills so that it will not cause problems when someone accepts the transition of leadership and can be applied in Christian leadership

Floating markets in Kalimantan have been an integral part of the traditional trading system in the region. Maritime activities play an important role in supporting the sustainability of these markets as they connect local traders to different regions in the archipelago through waterways. This article examines the dynamics of trade in floating markets, focusing on how changes in maritime activities can affect traditional trade structures and patterns. Modernization of sea transportation and competition from land-based markets have successfully affected the competitiveness of waterborne traders. Therefore, the article also discusses the challenges faced by traders, such as limited access to suitable maritime infrastructure and changing consumer preferences. The research suggests that while floating markets continue to play an important role in the local economy, pressures from globalization and changes in maritime governance may threaten their sustainability.

This article discusses community service program in socialization on the importance of Public Speaking for students of SMPN 2 Nagawutung, in Nagawutung District, Lembata Regency. This activity was motivated by the importance of public speaking skills in digital and globalization era, as well as the limited access to training in rural areas. The aim of this program was to increase awareness, confidence, and public speaking skills of students. Methods used were observation, lectures, simulation, evaluation, and feedback. The activity was carried out on August 2, 2024, involving students from grades 7, 8, and 9. The material provided covered the importance of public speaking, basic techniques of public speaking, and strategies for overcoming anxiety. Results showed positive responses from the village government, school officials, and students.  Students showed enthusiasm and interest in the presented material. In conclusion, this program successfully increased students' awareness of the importance of public speaking skills in their academic and social lives. Recommendations include further training and development of extracurricular activities focused on public speaking to support the ongoing development of students' interests and talents.

This research analyzes bilingualism in the context of Generation Z's social identity formation. Using a multidisciplinary approach, this research investigates how the use of diverse languages, including bilingualism, affects the way generation Z interacts, thinks and behaves. The results show that bilingualism is not only a linguistic phenomenon, but also an important indicator in shaping a unique and dynamic social identity. The research also highlights the role of digital technology in enriching and modifying language, as well as how generation Z's social identity is formed and developed in the era of globalization. Thus, this journal makes a significant contribution in understanding the complexity of generation Z's social identity and the implications of analyzing bilingualism in the modern social context.

Indonesia, known for its diverse traditions and cultures, provides an interesting example of unity amidst diversity. This research explores the profound impact of culture on individual identity and societal development. By analyzing the evolution of Indonesian culture, from traditional practices to modern influences, we uncover the challenges faced due to globalization and the importance of cultural preservation. The research emphasizes the need for collaboration in protecting Indonesia's cultural heritage, highlighting the role of education, awareness, and government policy in keeping valuable traditions alive.