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Analytics

Irwanti, Amanda Putri; Lukiarti, Ming Ming

Jurnal Ilmiah Serat Acitya 2026 Universitas 17 Agustus 1945

Abstraks Tujuan penelitian ini adalah untuk mengidentifikasi faktor-faktor yang mempengaruhi kinerja kerja di Puskesmas Lasem, khususnya dengan melihat iklim kerja, disiplin kerja, dan motivasi karyawan. Output karyawan merupakan variabel dependen dalam analisis ini, dengan ketiga faktor tersebut sebagai variabel independen. Penelitian ini terutama didasarkan pada tanggapan kuesioner, dan menggunakan data primer. Informasi pribadi subjek penelitian menjadi dasar penelitian ini. Sampel yang digunakan berjumlah 85 orang. Proses pengambilan sampel menggunakan sampel jenuh. Penelitian ini menggunakan analisis regresi linier berganda sebagai pendekatan analisis datanya. Hasil penelitian memperlihatkan adanya hubungan positif dan signifikan secara statistik antara variabel lingkungan kerja dan kinerja karyawan, serta hubungan positif dan tidak signifikan secara statistik antara variabel disiplin kerja dan kinerja karyawan.   Abstact The purpose of this research is to identify the factors that affect job performance at the Lasem District Health Center, specifically looking at the workplace climate, work discipline, and employee motivation. Employee output is the dependent variable in this analysis, with the aforementioned three factors serving as independent ones. Primarily based on responses to a questionnaire, this study draws on primary data. Research subjects' personal information is what the research relies on. Using a sample size of 85 people. The sampling process makes use of saturated samples. The research used multiple linear regression analysis as its data analysis approach. The study found that there is a positive and statistically significant relationship between the work environment variable and employee performance, as well as a positive and statistically insignificant relationship between the work discipline variable and employee performance.

iyal, Sahriyal; Erny Erny; Nedra Neswita; Riza Fahlipi

Jurnal Riset Rumpun Ilmu Teknik 2026 Pusat riset dan Inovasi Nasional

The performance of Asphalt Concrete – Wearing Course (AC-WC) is greatly influenced by the characteristics of the mixture, one of which is the void value which plays a role in stability, durability, and resistance to damage. Rainwater is the most dominant environmental factor accelerating pavement damage through stripping mechanisms, bond release, and a decrease in the structural strength of the layer. Therefore, it is necessary to conduct a study on changes in void value with soaking duration, the relationship of void value to the design life of the road pavement, and an empirical model of the design life based on void value with variations in soaking in the mixture using a laboratory test approach. Based on the results of laboratory tests, it can be seen that changes in void values ​​due to variations in soaking time using rainwater indicate that the longer the mixture is soaked, the changes in VIM and VMA values ​​tend to decrease, while VFA increases. The relationship between VIM values ​​and the design life of road pavements in AC-WC layers due to soaking variations shows that the design life decreases sharply when the VIM value is <3%. Thus, long-term immersion can reduce the road life by more than 35% of its ideal design life and based on a simple empirical model equation to estimate the design life of the pavement based on the void value and immersion conditions, N0 = 12.5 years is obtained (Ideal mix design life at VIM = 4%).

Catharina Jean Sinaga

Jurnal Hukum, Politik dan Humaniora 2026 Lembaga Pengembangan Kinerja Dosen

Online gambling is a form of addictive behavior that often begins with simple experimentation. Early wins tend to encourage individuals to continue gambling with increasingly larger stakes, driven by the belief that higher bets will lead to greater profits. Along with the rapid advancement of digital technology, online gambling has become more accessible to various groups, including university students, through convenient and flexible online platforms. Although it is often perceived as a form of entertainment, online gambling has significant negative impacts. This study aims to analyze the effects of online gambling on students’ mental health. The research uses a qualitative approach, with data collected through observations and interviews involving respondents who engage in online gambling activities. The findings reveal that online gambling has detrimental effects on students’ psychological well-being, including increased levels of stress, anxiety, depression, and sleep disturbances. Furthermore, it contributes to decreased concentration, reduced learning motivation, and declining academic performance. Therefore, stronger preventive measures and educational efforts are necessary to minimize the negative impacts of online gambling among university students.

Maria Mala Rade; Yulius Nahak Tetik; Mitra Permata Ayu

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This study aims to design and develop a web-based waste collection scheduling system using PHP and MySQL at the Environmental Agency of West Sumba Regency. The main problem faced is that the scheduling process is still carried out manually, resulting in inefficiency, susceptibility to errors, and difficulties in monitoring and reporting. The system development method used is the Waterfall model, which includes requirement analysis, system design, implementation, testing, and maintenance stages. The developed system provides features for managing data on personnel, regions, vehicles, and structured waste collection scheduling. In addition, the system is equipped with notification features, schedule monitoring, and performance reporting that can be accessed by management. The results of this study indicate that the system improves effectiveness and efficiency in scheduling processes and facilitates supervision of waste collection activities. Therefore, the implementation of this system is expected to optimize and organize waste management in West Sumba Regency.

Achmad Solechan

JURNAL PENELITIAN TEKNOLOGI INFORMASI DAN SAINS (JPTIS) 2026 Institut Teknologi dan Bisnis (ITB) Semarang

This study explores the role of Business Intelligence (BI) in improving operational effectiveness and company performance amid rapid digital transformation, big data, Artificial Intelligence (AI), and data analytics development. Using a Narrative Literature Review (NLR) approach, this study analyzed 48 national and international scientific articles related to BI, firm performance, digital transformation, and big data analytics. The findings reveal that BI positively influences decision-making quality, operational efficiency, organizational agility, innovation capability, marketing effectiveness, customer relationship management, and competitive advantage. Furthermore, integrating BI with Big Data Analytics, predictive analytics, machine learning, and AI enhances organizational responsiveness to dynamic business environments. The study also identifies key success factors for BI implementation, including organizational readiness, management support, technological infrastructure, information quality, and system integration. These findings indicate that BI has evolved from a technological tool into a strategic organizational capability that supports sustainable business performance and digital transformation. This study contributes to the Business Intelligence literature by providing a comprehensive understanding of BI’s strategic role across various industries and organizational contexts.

Evi Suwarni; Wening Patmi Rahayu; Agus Hermawan

JURNAL RISET MANAJEMEN (JURMA) 2026 Institut Teknologi dan Bisnis (ITB) Semarang

The advancement of digital technology has created significant opportunities for micro enterprises to expand their market reach through various digital platforms. This study aims to analyze the digital marketing strategy and marketing performance measurement of Fairy Charm, a micro-scale beaded accessories business based in Malang, Indonesia. An exploratory case study method was employed, with data collected through observation, documentation, and digital metrics analysis. The findings reveal that Fairy Charm simultaneously implements a multi-platform digital marketing strategy across Instagram, TikTok, Shopee, WhatsApp Business, and Google My Business, guided by a 4P marketing mix approach. Performance metrics indicate 194 profile visits, 418 total social media impressions, 20 business interactions, and 40 products sold with an average order value of IDR 250,000. Although brand awareness remains limited, consistent visual content strategy and multi-platform management proved effective in establishing an online presence for a newly established business. This study provides practical insights for creative MSMEs in designing and measuring digital marketing strategies during the early stages of business development.

Ida Farida; Yuni Lestari

Presidensial : Jurnal Hukum, Administrasi Negara, dan Kebijakan Publik 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Women's leadership plays an important role in the success of organizations, including in the government sector at the sub-district level. Leaders not only act as directors but also as mentors who are able to understand the needs and character of their subordinates. The female head of TG Sub-district in Surabaya City demonstrates the application of reciprocal relationships between leaders and subordinates through a system of rewards and punishments according to performance achievements, actively monitors subordinate performance, identifies work standard errors, and takes corrective actions. The study aims to analyze the application of transactional leadership style by the female head of TG Sub-district in Surabaya City using Bernard M. Bass's (1990) theory. The type of research used is a qualitative research method with a descriptive approach. Data collection techniques were carried out through observation, interviews, and documentation. Samples were determined using purposive sampling, and data sources included primary and secondary data. The research results indicate that the transactional leadership style of the female village head in TG Village is not yet fully optimal. The application of Contingent Reward can increase motivation and employee performance control, but its implementation in the community is still limited. Management by Exception (Active) carried out on employees has not been consistent, and its application in the community is also not sufficiently felt. Management by Exception (Passive) and Laissez-Faire are shown through corrective actions after problems arise and the freedom to take initiative and make decisions according to standards and policies. The implementation of transactional leadership by female village heads needs to be improved, especially in strengthening the mechanisms of reward and punishment as well as the consistency of supervision of employees and the community so that the leadership implementation runs more optimally.

Genofasius Aril Bobo; Yulius Nahak Tetik; Paulus Mikku Ate

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Information technology advancements have sparked a digital revolution in village government operations, especially in tracking and assessing village officials' performance. Performance evaluation is still done by hand in many village government organizations, which frequently causes reporting delays, ineffective data processing, and a lack of transparency in the evaluation process. In order to facilitate a more efficient and organized monitoring and performance evaluation process, an information system therefore required. In order to support the management village apparatus data, performance assessment procedures, and integrated reporting, this study intends design and develop a web-based monitoring system for assessing the performance village officials. To represent the system processes in an organized way, the system design is modeled using the Unified Modeling Language (UML), which includes use case diagrams, activity diagrams, and sequence diagrams. To make sure that every system function performs in accordance with user requirements, system testing is carried out using the Black Box Testing method. The findings demonstrate the system's ability handle village apparatus data, carry out automated performance evaluation procedures, compute final scores using assessment indicators, and produce precise performance reports. It is anticipated that the system's implementation will enhance the village officials' performance monitoring procedure's efficacy, efficiency, transparency, and structure.

Ega Julianti Palangiran; Reilianti Randan; Yehuda Linting

Nubuat : Jurnal Pendidikan Agama Kristen dan Katolik 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Bullying in schools continues to be a serious concern that adversely impacts students’ psychological well-being, social relationships, and academic performance. Factors such as low empathy, inadequate social skills, and limited environmental control contribute significantly to this behavior. This study seeks to examine the implementation of group guidance as an approach to reducing bullying among students. A qualitative descriptive method was utilized, involving participants consisting of students identified as bullying perpetrators, school counselors, and victims. Data collection techniques included interviews, observations, and documentation, which were analyzed through processes of data reduction, data presentation, and conclusion drawing. The results reveal that group guidance leads to positive behavioral changes in students, such as enhanced empathy, greater self-awareness, and improved communication and social interaction abilities. Furthermore, a reduction in both verbal and social bullying behaviors was observed. The group dynamics established during the sessions enabled students to better understand the consequences of their actions and gain insights from the experiences of others. These findings imply that group guidance can serve as an effective and sustainable strategy for preventing and managing bullying in school settings.

Nuari Anisa Sivi; Imam Mualim; Roro Fatikhin; Dhea Nova Ariskha

JURNAL PENELITIAN TEKNOLOGI INFORMASI DAN SAINS (JPTIS) 2026 Institut Teknologi dan Bisnis (ITB) Semarang

This study aims to predict student graduation at Universitas Nahdlatul Ulama (UNU) Lampung using academic data with the Decision Tree C4.5 algorithm in RapidMiner. This research is based on the problem that some students graduate late and academic data is not fully used for decision-making. The method used is a quantitative approach with an experimental design following the CRISP-DM stages, which include business understanding, data understanding, data preparation, modeling, evaluation, and deployment. The data used consists of 389 student records from four study programs. The variables include GPA, semester GPA, gender, and study program, while graduation status is used as the target variable. The results show that GPA is the most important factor affecting graduation. Students with GPA ≤ 3.00 tend to graduate late. The model produced an accuracy of 85.34%, precision of 87.50%, and recall of 97.03%. Therefore, it can function as an early warning mechanism to support academic programs in increasing on-time graduation rates.

Vanny Rizky Ani; Ida Putri Rarasati; Arik Cahyani

GARUDA : Jurnal Pendidikan Kewarganegaraan dan Filsafat 2026 International Forum of Researchers and Lecturers

This study aims to analyze the manifestation of Indonesian unity values within the local wisdom of Kresnayana in Blitar Regency, particularly through the “Hasta Brata” performance. As a multicultural nation, Indonesia possesses diversity that represents both potential and challenge; therefore, strengthening unity values through various media, including local wisdom, is essential. This research adopts a qualitative approach with a phenomenological design to explore the experiences and involvement of cultural actors in the Kresnayana performance. Data were collected through in-depth interviews, documentation, and literature review using snowball sampling techniques, and were analyzed inductively through data reduction, triangulation, data display, and conclusion drawing. The findings indicate that Kresnayana, which originates from the reliefs of Penataran Temple, functions not only as a medium for cultural preservation but also as a means of educating unity values. In the “Hasta Brata” performance, the value of unity is reflected in the complementary relationship between Arjuna and Kresna; the value of togetherness is demonstrated through the cooperation between Anoman and Arjuna; the value of patriotism is evident in efforts to maintain world peace; and the value of Bhinneka Tunggal Ika is illustrated through the unity of characters from diverse backgrounds. Furthermore, the festival serves as a contextual learning medium in Pancasila and Civic Education (PPKn) and supports the strengthening of the Pancasila Student Profile. Thus, Kresnayana represents a concrete manifestation of the implementation of unity values in community life through a local cultural approach.

Febriami Lende; Yulius Nahak Tetik; Karolus Wulla Rato

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Wewewa Timur District is an administrative area in Southwest Sumba Regency that has great potential to improve the quality of public services. However, in practice, services at the sub-district level are still faced with various obstacles, such as slow administrative processes, manual data recording, and lack of coordination between service departments. This makes it difficult for government officials to cause problems and has a direct impact on public satisfaction as service recipients. As a solution, the development of a Web-Based Integrated Service Information System is the right step to address community needs and support government performance in Wewewa Timur District. Through this system, the public can access various services on a single digital platform without having to come directly to the sub-district office, and helps officials in accelerating administrative processes. This study uses a software engineering approach to design and implement a Web-Based Integrated Service Information System in Wewewa Timur District. The method used is the Waterfall method, which is a classic method in software engineering with sequential and systematic stages, from needs analysis to system maintenance. Test results using the black box method showed that the software could identify malfunctioning functions, interface errors, data structure errors, and access to external databases, while also producing expected output. Therefore, this system is considered effective in improving the quality of public services in Wewewa Timur District.

Ryo Winardi Lim; Gilang Ananda; Felicia Varelie; Yanti Agustina

Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

The digital era has streamlined the commercialization of musical works, yet conversely heightens the risk of copyright infringement regarding the unauthorized use of songs. This study aims to analyze the legal review of unauthorized song usage, focusing specifically on the Supreme Court Decision Number 825 K/Pdt.Sus-HKI/2025. This study employs a normative juridical research method using a case approach and a statute approach. Secondary data were gathered through a literature review of relevant regulations, specifically Law Number 28 of 2014 concerning Copyright. The results indicate that utilizing another person's song for commercial purposes without valid permission from the creator or copyright holder constitutes a clear violation of economic rights, particularly reproduction, distribution, and public performance rights. Through Supreme Court Decision No. 825 K/Pdt.Sus-HKI/2025, the Panel of Judges reaffirmed the boundaries of law enforcement and civil liability regarding material damages for infringers. The judges' legal reasoning (ratio decidendi) reinforces the position of Collective Management Organizations (CMO) in royalty collection, while providing legal certainty on the evidentiary mechanisms of exclusive rights violations in court. The practical implication of this decision emphasizes the necessity for creative industry actors to secure formal licensing to mitigate future legal disputes.

Riska Putri Utami; Raden Ayu Aminah Rizkia Puspita Sari; Artha Febriana; Haunan Damar

International Journal of Economics, Management and Accounting 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This article analyzes the role of Work-Life Balance, Motivation, and Work Environment on Employee Performance in the manufacturing industry. Work-Life Balance (WLB) can be measured on time management, mental health, job satisfaction, and overall performance. Work Motivation is seen from intrinsic and extrinsic factors, while the Work Environment is seen from a conducive, safe, and comfortable atmosphere. This study uses a quantitative approach using SmartPLS. This method was chosen because of its effectiveness in testing complex causal models with many variables and its flexibility assuming data distribution. Primary data was collected from 98 employees via Google from Likert scale, using the seneus technique. Analysis includes evaluating measurement models for validity and reliability and testing hypotheses. The SEM-PLS analysis confirms that Work-Life Balance, Motivation, and Work Environment all have a positive and significant impact on employee performance. WLB showed the most dominant influence among the three factors. This research is an important factor that significantly affects employee performance. Maintaining and improving these factors, especially WLB, is essential for fostering employee motivation, a sense of security, and maximizing work output, thereby contributing to the overall success of the organization.

Ulul Imi; Eko Wahyu Santoso; Abdur Rohman Wakhid; Gading Wilda Aniriani; Fajar Dwi Kurniawan +1 more

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2026 Lembaga Pengembangan Kinerja Dosen

This community service activity aims to improve the effectiveness of clean water distribution management through the implementation of a Water Level Control (WLC) system as an automatic control for water pumps and three-phase motors at a regional drinking water supply company in Lamongan. The methods employed include field observation, problem identification, system design and implementation, as well as periodic evaluation of system performance. The activity focuses on the water treatment unit by conducting control and monitoring of operational parameters such as frequency (Hz), pump pressure, and flow stability to ensure optimal water distribution according to consumer needs. The results indicate that the implementation of the WLC system enhances operational efficiency, minimizes human error, and supports more structured and sustainable equipment maintenance. In addition, this activity contributes to improving the knowledge and technical skills of personnel in operating, monitoring, and maintaining automated control systems. In managing automation-based technology in a professional and independent manner, human resource capacity is strengthened, while the quality of clean water services is also improved through this community service program.

A.M Fadli Mappisabbi; Mursalin Mursalin; Nurasia Natsir

International Journal of Economics, Management and Accounting 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The effectiveness of public sector organizations in delivering quality services and achieving their mandates depends critically on how they manage their human resources. This study examines the relationship between strategic human resource management (SHRM) practices and organizational performance in Indonesian public sector organizations. Employing a mixed-methods research design, data were collected from 312 public sector managers and HR professionals across 45 government agencies through surveys and 32 in-depth interviews. The research investigates five key SHRM dimensions: strategic recruitment and selection, performance management systems, employee development and training, compensation and rewards, and employee engagement. Findings reveal significant positive relationships between SHRM practices and multiple performance indicators including service quality, operational efficiency, employee productivity, and organizational innovation. Regression analysis demonstrates that SHRM practices collectively explain 47.3% of variance in organizational performance scores. Qualitative data illuminate implementation challenges including limited HR professional capacity, rigid civil service regulations, political interference, and resistance to performance-based management. The study identifies critical success factors such as top management commitment, alignment between HR strategy and organizational strategy, investment in HR analytics capabilities, and cultural transformation toward merit-based practices. Results indicate that high-performing public organizations distinguish themselves through systematic talent management, data-driven HR decision-making, continuous learning cultures, and stronger linkages between individual performance and organizational outcomes. This research contributes empirical evidence on SHRM effectiveness in public sector contexts and provides actionable recommendations for HR practitioners and policymakers seeking to leverage human capital for improved public service delivery.

Naziah Az Zahra; Putri Nur Aini; Ali Multazam; Murjito Murjito

Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan 2026 Asosiasi Riset Ilmu Kesehatan Indonesia

Ankle sprain is one of the most common musculoskeletal injuries in sports activities and often results in pain, limited range of motion, muscle weakness, and decreased functional ability. Appropriate physiotherapy management is essential to accelerate recovery and restore ankle function. This study aims to analyze the effectiveness of combining electrotherapy modalities and exercise therapy in the rehabilitation of bilateral grade II ankle sprain caused by sports injury. The research used a case study approach with physiotherapy interventions conducted through several treatment sessions. The interventions consisted of electrotherapy modalities combined with therapeutic exercises designed to reduce pain, improve joint mobility, and increase muscle strength and functional stability of the ankle. Clinical evaluation was carried out through observation of pain levels, range of motion, and functional ability during the therapy period. The findings indicated a gradual improvement in the patient’s condition, including decreased pain, increased ankle range of motion, improved muscle strength, and better functional performance during daily activities. These results suggest that the integration of electrotherapy and exercise therapy can provide a comprehensive rehabilitation approach for ankle sprain injuries. The combined intervention not only supports pain reduction but also enhances joint stability and functional recovery, enabling patients to return safely to their physical activities and reducing the risk of recurrent injury.

Indriani, Ninda Devina; Hapsa Hapsa; Fajar Alan Syahrier

Jurnal Hukum, Pendidikan dan Sosial Humaniora 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The issue of illegal parking in the Pasar Jambi area remains unresolved despite various enforcement efforts carried out by the Jambi City Transportation Agency. Non-compliant parking practices, such as the presence of unauthorized parking attendants, the imposition of fees beyond official rates, and the lack of use of official attributes, indicate a discrepancy between established standards and actual field conditions. This study aims to analyze the effectiveness of the Transportation Agency’s supervision in controlling illegal parking in the Pasar Jambi area by applying George R. Terry’s supervision theory indicators. The research employs a qualitative method with a case study approach, using data collection techniques including observation, interviews, and documentation. The findings reveal that supervision has been implemented through stages of setting standards, measuring performance, comparing implementation with standards, and taking corrective actions. However, the effectiveness of supervision is still not optimal. This is reflected in the persistent gap between standards and practices in the field, the limited number of supervisory personnel, and corrective actions that have not been consistently effective in creating a deterrent effect. Although enforcement has been carried out progressively through warnings, guidance, and direct actions, violations continue to occur repeatedly. The implications of this study highlight the need to strengthen consistency in supervision, enforce stricter sanctions, and enhance resource capacity so that supervision is not merely administrative but can create sustainable parking order.

Kaisa Zahwa Azhara; Nabila Destia Leviana; Nahdia Hulwa Imania; Dwi Arya Pangestu; M. Yusuf Bahtiar

Jurnal Pariwisata Indonesia 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze the contribution and potential of the Lampung Province tourism sector to national economic growth in the 2020-2025 period. Using a quantitative descriptive approach using the Location Quotient (LQ) and Shift Share methods, this study processes secondary data on Gross Regional Domestic Product (GRDP) at constant prices from the Central Statistics Agency. The analysis shows that although Lampung's macroeconomic performance is still dominated by the primary sector, the tourism sector, particularly the accommodation and food and beverage subsector, has demonstrated post-pandemic resilience with a significant positive growth trend. In 2024, the GRDP value of this subsector at the provincial level reached IDR 4,616.76 billion, with strategic areas such as Bandar Lampung City confirming the accommodation sector as a base sector (LQ > 1) with a high competitive advantage. The integration of a creative economy based on local wisdom, such as the use of Tapis cloth and digital marketing, has been proven to increase the attractiveness of destinations, capable of driving the volume of domestic tourist trips to reach 17.87 million trips by 2024. This finding confirms that Lampung's tourism sector is not only a regional economic driver, but also makes a substantial contribution to national income through a multiplier effect on job creation and increasing domestic foreign exchange. Optimizing collaboration between policymakers and accelerating infrastructure development are key to strengthening the strategic position of Lampung tourism in the future.

Merry Moy Mita

Jurnal Publikasi Ekonomi dan Akuntansi 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The rapid acceleration of the digital economy has positioned Micro, Small, and Medium Enterprises (SMEs) at a strategic crossroads. This study investigates the impact of digital marketing and social media marketing on the performance of SMEs in Binjai, North Sumatra, while exploring the mediating role of Electronic Word of Mouth (e-WOM). Utilizing a quantitative approach with a sample of 182 SME owners, data were analyzed using multiple linear regression and path analysis via SPSS 26. The findings demonstrate that digital marketing and social media marketing initiatives significantly and positively influence business performance, accounting for 54.2% of the variance. Notably, social media marketing emerged as the most dominant predictor, fostering high levels of customer engagement. Furthermore, path analysis reveals that e-WOM serves as a critical mediator; effective social media strategies stimulate authentic digital testimonials, which subsequently enhance consumer trust and sales volume. This research concludes that for SMEs in emerging local markets like Binjai, the orchestration of digital reputation through e-WOM is fundamental to achieving sustainable competitive advantage in an increasingly volatile digital landscape.