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Fhina Ardini; Niesa Amalia; Herlini Puspika Sari

Ikhlas : Jurnal Ilmiah Pendidikan Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This research responds to the contemporary educational crisis dominated by cognitive intelligence ('aql) resulting in the phenomenon of "smart but dry," by proposing Al-Ghazali's concept of "Education of Feelings" as a solution. The aim is to explore the concept, methods, and relevance of "Education of Feelings" to balance the intellectual and spiritual dimensions. This descriptive qualitative research uses library research on Al-Ghazali's works. The results show that "Education of Feelings" is a transformative effort that emphasizes the integration of knowledge through reason and intuition (dzawq), with the qalb (spiritual heart) as the center of knowledge reception. Its pedagogical core is the process of purifying the soul (Tazkiyatun Nafs) so that knowledge is beneficial (Ilm Nafi') and culminates in ma'rifah (true knowledge) and moral perfection (al-insan al-kamil). Practically, relevant methods include teacher role models (uswah hasanah) and learning based on deep reflection. This concept is relevant in the digital age because it serves as a spiritual bulwark, offering peace of mind (sakinah) and an ethical filter (dzawq) to counter individualism and information disruption. Consequently, Islamic Religious Education (PAI) education is advised to reconstruct its curriculum and evaluation to include a portfolio assessment of morals, in order to shape a cognitively intelligent and spiritually mature generation.

Harimbawa, I Kadek Febri; Wirajaya, Made Karma Maha Wirajaya; Farmani, Putu Ika

Jurnal Kesehatan Medika Udayana 2025 Sekolah Tinggi Ilmu Kesehatan Kesdam IX/Udayana

Background: Advances in information technology in the health sector have greatly supported services. Applications for health services developed in each health center are e-Puskesmas. The PIECES method is a framework used to classify existing problems based on performance, information, economics, control, efficiency, and service. Objective: Analyze the implementation of the e-Puskesmas system using the PIECES method on satisfaction at the UPTD. Puskesmas I Dinas Kesehatan Kecamatan Denpasar Timur. Method: This type of research is quantitative analytic with a cross-sectional approach. The population in this study are officers who use e-Puskesmas. The sample used is the entire population. Results: The research results showed that the majority of respondents were satisfied with a score of 3.48. The performance, information, economic, efficiency and service components are classified as good, while the control component is classified as moderate. There is a significant relationship between performance and efficiency components on satisfaction while there is no relationship between the information, economic, control and service components. Conclusion: Most of the components are classified as good and information system users are satisfied. The components that have a significant relationship with satisfaction are the performance and efficiency components, while the other components do not have a significant relationship.

Mulyati Mulyati; Marella Marella; Melly Damayanti; Nurul Aini Suria Saputri

Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

Emesis gravidarum experienced by pregnant women can affect both maternal and fetal health, particularly in terms of nutrition and quality of life. One non-pharmacological approach that can be applied is peppermint aromatherapy, which should be implemented through safe and comprehensive midwifery care tailored to the mother’s needs. This case report aims to evaluate the effectiveness of peppermint aromatherapy in reducing symptoms of emesis gravidarum. The subject is Mrs. S, a 25-year-old pregnant woman at 7–8 weeks of gestation who received care at Melayu Kota Piring Public Health Center, Tanjungpinang, from February to March 2025. Data were collected through interviews, observations, physical and laboratory examinations, and documentation using the SOAP format. The results showed that peppermint aromatherapy effectively reduced the frequency and severity of nausea and vomiting, helping the mother maintain better food intake. In conclusion, peppermint aromatherapy can serve as an effective non-pharmacological alternative for managing emesis gravidarum in primary healthcare settings.

Dedi Muhammad Siddiq; Hayundai Aulia; Dwi Ratnasari; Puspita Putri Febriyani; Dedi Muhammad Siddiq +3 more

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

Penelitian ini dimaksudkan untuk mengkaji pengaruh kompensasi finansial, kepuasan kerja, dan work-life balance terhadap loyalitas karyawan yang berasal dari Generasi Z. Latar belakang dari penelitian ini didasari oleh meningkatnya tingkat mobilitas kerja pada kelompok Generasi Z, yang menciptakan tatantangan sendiri bagi perusahaan dalam mempertahankan tenaga kerja muda yang memiliki potensi tinggi. Penelitian ini menerapkan pendekatan kuantitatif dengan menggunakan metode survei yang melibatkan 80 responden dari kalangan Generasi Z yang bekerja di sektor manufaktur. Pengolahan data dilakukan dengan bantuan SPSS versi 22, dengan menggunakan sejumlah tahapan pengujian yang mencakup pengujian validitas dan reliabilitas, pengujian asumsi klasik, serta analisis regresi linier berganda. Analisis yang dilakukan dalam penelitian ini mengungkapkan bahwa ketiga variabel independen, yaitu kompensasi finansial, kepuasan kerja, dan work-life balance secara signifikan berpengaruh terhadap loyalitas karyawan, baik secara parsial maupun simultan. Temuan ini menegaskan bahwa upaya untuk menciptakan keseimbangan yang optimal antara kehidupan profesional dan personal berperan sebagai aspek strategis yang berkontribusi secara signifikan terhadap peningkatan loyalitas karywan di lingkungan kerja.  Penelitian ini memberikan implikasi bahwa perusahaan perlu lebih memperhatikan aspek work life balance dalam strategi manajemen sumber daya manusia untuk mendorong retensi dan komitmen karyawan.  

Sri Rahma; Nasya Mykayla; Ajeng Puspita Dewi; Sabila Agustina Putri S.; Suhailah Meilani

Jurnal Riset Rumpun Ilmu Ekonomi 2025 Lembaga Pengembangan Kinerja Dosen

Production theory becomes the most important part to be studied in meeting individual needs for goods. However existing production has not been able to meet the needs of each individual, so uneven production causes many regions to lack food and other needs. his research is a literature research with descriptive qualitative analysis. Data sources are obtained through searching internet sources in the form of Qur'an and Hadith sources, books, national and international articles, and online news. The analysis technique used is content analysiswhich focuses on the perspective of Islamic economics. This study concludes that the theory of production in conventional economics is based on the Homo Economicus paradigm independent of moral guidance. However, Production Theory from an Islamic perspective is based on the Homo Islamicus Paradigm which implements the objectives of sharia (maqashid sharia). In Islamic economics, research on distribution has always been a heated debate because it talks not only about economic aspects but also about social and political aspects. Therefore, to this day, this research has attracted the attention of Islamic and conventional economic thinkers. The purpose of this research is to interpret and provide an explanation of data related to current circumstances, public perspectives and attitudes, conflicts between two or more situations, influences on certain conditions, and other factors. To lay the theoretical foundations for this qualitative descriptive research, researchers used library studies to gather information from books, magazines, newspapers, and other literature

Raihan Sulaiman Payapo; I Wayan Restu; Suprabadevi Ayumayasari Saraswati; I Ketut Wija Negara

Jurnal Manajemen Bisnis Era Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Fishermen are an essential group in supporting national food security; however, their lives are still characterized by various social and economic challenges, such as unstable income, low education levels, and high household expenditure burdens. This research aims to provide an overview of the socio-economic conditions and welfare of Bouke Ami fishermen in the Nusantara Fisheries Port (PPN) Muara Angke, North Jakarta, through the Fishermen’s Exchange Rate (NTN) and Fishermen’s Exchange Rate Index (iNTN). The study was conducted in May–June 2025 using a descriptive method with quantitative and qualitative approaches. Data collection techniques included observation, interviews, and questionnaires distributed to 100 Bouke Ami crew members (ABK). The results showed that the majority of crew members were aged 30–39 years, had completed only junior high school education, received health services through community health centers (puskesmas), had three family dependents, and most lived in their own homes. The average total monthly income of Rp5.733.500 is considered high as it exceeds the 2025 DKI Jakarta minimum wage (UMP) of Rp5.367.381. Meanwhile, the average total expenditure of Rp5.396.761 remains below income, indicating manageable household finances. The NTN value was 1,06 in April and 1,07 in May, resulting in an iNTN of 101%, indicating that Bouke Ami fishermen in PPN Muara Angke, North Jakarta, are at a level of economic welfare classified as prosperous with slight improvement. This increase reflects a modest rise in fishermen’s purchasing power between the two months and can serve as basis for formulating policies aimed at empowering coastal fishermen.

Salsa Bila Ivanda; Nur Annisa; Herlini Puspika Sari

Jurnal Budi Pekerti Agama Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study examines the intellectual contributions of Ibn Sina (980–1037 AD) to the development of Islamic philosophy and modern science. As a prominent polymath, Ibn Sina successfully combined Aristotelian and Neoplatonic ideas with Islamic theology, thereby forming a systematic philosophical framework that influenced both the Islamic world and medieval Europe. The main objectives of this study are to analyze Ibn Sina's role in the history of Islamic philosophy, his contributions to the advancement of science, and the relevance of his thoughts in the contemporary era. This study uses a qualitative method with a literature review approach, focusing on primary and secondary sources related to Ibn Sina's works and their historical impact. The results of this study show that Ibn Sina's works, particularly Al-Qanun fi al-Tibb and Al-Syifa, have not only been the main references in the fields of medicine and philosophy for centuries, but also laid the foundation for the development of modern science. The implication of this research is that Ibn Sina's intellectual legacy remains relevant in today's academic discourse, emphasizing the importance of integrating philosophy, science, and religion in building human civilization.

Asep Dony; Aprilia Puspasari; Irwan Raharja; Popon Rabia Adawia

Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

This community service activity aims to improve the competence of parents and managers of children with special needs resources in providing education effectively and sustainably. This training was motivated by the still low understanding of institutional managers regarding school resource management, especially in the aspects of planning, utilization, and evaluation of human resources and infrastructure. The activity was carried out on Sunday, October 19, 2025, through the stages of opening, delivery of materials, interactive discussion sessions, filling out questionnaires, and closing. The implementation method involved a participatory approach so that participants could play an active role in the learning process. The implementation of the community service took place in a special room of the Lazama institution. It was attended by approximately 20 participants consisting of special needs school management and parents. The results of the activity showed that participants experienced significant improvements in their understanding of concepts and practical skills in school resource management. Ninety-two percent of participants stated that the training material was highly relevant, 88% stated that their understanding improved, and 85% stated that they were ready to implement the strategies they had learned. The training also encouraged the formation of an internal resource management team at the KAZAMA Institute as a follow-up to the program. This activity not only increased the individual capacity of participants but also strengthened sustainable institutional governance. This community service activity successfully raised new awareness about the importance of collaborative, adaptive, and sustainability-oriented educational resource management, particularly in schools serving children with special needs.

Lisa Fitria Pusphita

Kajian ilmu Hukum, Sosial dan Administrasi Negara 2025 Lembaga Pengembangan Kinerja Dosen

A contract is an agreement between two or more parties that creates legal rights and obligations to perform or refrain from performing certain actions. In business practice, a contract serves as a legal instrument that ensures certainty, fairness, and protection for all parties involved. To regulate these legal relationships, a comprehensive understanding of contract law is required as the juridical foundation for drafting and executing agreements. A valid contract must not only fulfill formal and material requirements as stipulated in the Civil Code but also be based on several fundamental legal principles, including the principle of freedom of contract, consensualism, pacta sunt servanda, good faith, and personality. Moreover, the contract formation process consists of several stages: the pre-drafting stage, the drafting stage which involves the structure and anatomy of the contract, and the post-drafting stage which focuses on the implementation and evaluation of the agreement. In its execution, disputes may arise; therefore, appropriate dispute resolution mechanisms such as negotiation, mediation, arbitration, or litigation are essential. A comprehensive understanding of these principles and stages in business contract formation is crucial to ensure that every agreement created is valid, fair, and effective for all parties.

Putri Maharani; Sofia Nida’ul Laili; Nadia Regita Cahyani; Ika Putri Lestari; Setiawaty, Rani

NALAR: Jurnal Pendidikan dan Kebudayaan 2025 Universitas 17 Agustus 1945 Semarang

Penelitian ini bertujuan untuk melakukan telaah pustaka mengenai pemanfaatan media film dalam membentuk karakter peserta didik di tingkat Sekolah Dasar. Pendekatan yang digunakan adalah literature review dengan langkah-langkah berupa identifikasi, analisis, evaluasi, dan interpretasi terhadap sejumlah artikel ilmiah yang relevan. Sumber data diperoleh dari berbagai jurnal yang terindeks dalam Google Scholar, dengan kata kunci "film pendidikan", "pembentukan karakter", dan "Sekolah Dasar". Dari proses pencarian, ditemukan 15 artikel yang dijadikan dasar analisis. Hasil kajian menunjukkan bahwa penggunaan film sebagai media pembelajaran berkontribusi positif terhadap penguatan karakter siswa, seperti tanggung jawab, kejujuran, toleransi, dan kerja sama. Media film yang sesuai dengan usia anak dan konteks pembelajaran mampu meningkatkan keterlibatan siswa serta mempermudah guru dalam menyampaikan nilai-nilai karakter. Dengan demikian, media film layak dijadikan sebagai alternatif pendukung dalam pembelajaran karakter di Sekolah Dasar.

Mia Nurhayati; Elpa Hermawan; Ondy Ondy

Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The background of this research is based on Cervical cancer, a disease that poses a serious threat to women's health in Indonesia. Early detection through prevention programs such as IVA (Visual Inspection with Acetic Acid) is a crucial step in reducing the number of cervical cancer cases. In this effort, an effective communication strategy from the Pasar Minggu District Health Center plays a very important role. This study focuses on the prevention program and communication strategies implemented at the Pasar Minggu District Health Center. This study uses a qualitative approach with a descriptive study method. Data collection techniques were carried out through in-depth interviews with Health Center officers, observations of socialization activities, and documentation. The results show that the communication strategies implemented by the Pasar Minggu District Health Center include informative, educational, and persuasive communication strategies. The Health Center utilizes various communication channels such as social media and direct counseling. Obstacles faced include low levels of public health literacy, stigma against IVA examinations, and limited human resources.

Tasya; Aina Maulidia; Ali Iskandar Zulkarnain; Saudah

NALAR: Jurnal Pendidikan dan Kebudayaan 2025 Universitas 17 Agustus 1945 Semarang

Pendidikan karakter merupakan pondasi utama dalam membentuk kepribadian anak sejak usia dini. Masa kanak-kanak adalah periode krusial dalam pengembangan moral, sosial, dan emosional, sehingga peran orang tua dan guru menjadi sangat penting dalam proses ini. Artikel ini bertujuan untuk mendeskripsikan peran orang tua dan guru dalam pendidikan karakter anak usia dini serta mengkaji pentingnya kolaborasi antara kedua pihak. Metode penelitian yang digunakan adalah studi pustaka dengan pendekatan kualitatif deskriptif. Hasil kajian menunjukkan bahwa orang tua sebagai pendidik pertama memberikan pengaruh melalui keteladanan, komunikasi, dan pola asuh yang positif. Sementara itu, guru memiliki peran strategis dalam merancang pembelajaran yang terintegrasi dengan nilai-nilai karakter dan membangun budaya sekolah yang mendukung. Kolaborasi erat antara orang tua dan guru menjadi kunci keberhasilan pendidikan karakter anak, memungkinkan penerapan nilai-nilai moral secara konsisten di lingkungan rumah dan sekolah. Diharapkan, melalui sinergi yang baik, anak-anak dapat tumbuh menjadi pribadi yang berkarakter mulia dan siap menghadapi tantangan kehidupan.

Dela Puspita Ernanda Sari; Sri Puguh Kristiyawati

Nursing Applied Journal 2025 LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

Ischemic stroke occurs when a thrombus, embolus, or vascular stenosis disrupts blood supply to the brain, causing vessel rupture and blood leakage into the surrounding neuronal space. A common clinical symptom of stroke is hemiparesis, or muscle weakness on one side of the body. Non-pharmacological management, such as range of motion exercises using mirror therapy, can support rehabilitation. Mirror therapy is a form of motor rehabilitation that engages the patient's motor imagery. The mirror provides visual stimulation to the brain, particularly the cerebral motor nerves on both the affected and unaffected sides, to assist movement in limbs experiencing hemiparesis. This study used a case study method, implementing nursing care and evidence-based nursing practice. Over six consecutive days of intervention, mirror therapy led to increased muscle strength. Prior to the therapy, muscle strength was recorded at. After the therapy, muscle strength improved to. These results suggest that mirror therapy can serve as an effective rehabilitation strategy to address impaired physical mobility in patients with ischemic stroke.

Feby Mayola; Ade Budi Santoso

Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

PT. Citilink Indonesia is a low-cost airline operating in both domestic and international markets. This study explores how the company utilizes Marketing Public Relations (MPR) strategies to promote its brand and services. The focus of this research is on the implementation of integrated marketing communication strategies—particularly through social media and event-based promotions—to build a positive brand image and increase customer loyalty. Previous studies have addressed similar topics, such as PT. KAI’s MPR strategies in digital service transformation and PT. JNE’s efforts to enhance customer satisfaction through MPR. This research employs a descriptive qualitative method, with data collected through interviews and documentation. The findings reveal that Citilink’s MPR strategy adopts the Three Ways Strategy by Thomas L. Harris, which includes push, pull, and pass strategies. These are implemented through social media campaigns on platforms like Instagram, collaborations with Key Opinion Leaders (KOLs), and the organization of educational and entertainment events. The strategy has proven effective in enhancing audience engagement and expanding promotional reach amidst intense competition in the airline industry.

Firmansyah, Moch Adi; Fitria, Ida Jalilah

Jurnal Riset Rumpun Ilmu Ekonomi 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to examine in depth the level of effectiveness and obstacles faced in the use of RME. This study uses a qualitative descriptive approach that aims to describe in depth the effectiveness and obstacles in the use of RME at the Baleendah Health Center. Data collection techniques were carried out through triangulation, namely, observation, interviews, and documentation. The informants in this study consisted of three people, namely the Head of the Puskesmas, medical records officer, and a doctor. Overall, the results showed that the implementation of RME at the Puskesmas received full support from the management, including aspects of funding, training, technology, and regular evaluation of the problems faced. RME has become the main focus because it is considered more effective and efficient than manual systems, especially in accelerating and improving the accuracy of services. However, the implementation still encountered a number of obstacles, such as internet network disruptions in the early stages, which have now been resolved by adding devices at certain points. The limited number of IT experts is also an obstacle because it slows down the handling of technical problems. In addition, server disruptions still occur because data storage is centralized at Diskominfo along with 62 other Puskesmas in Bandung Regency, which causes delays in data access.

Miranti Miranti; Anggita Lutfia Ryawati; Hulva Sari; Salsa Ameylia Zahra; Abel Puspita Sari +2 more

Jurnal Riset Rumpun Matematika dan Ilmu Pengetahuan Alam 2025 Pusat riset dan Inovasi Nasional

Logic is an important foundation in mathematics learning because it shapes critical and systematic thinking skills. Introducing the concept of proof early on plays a strategic role in developing reasoning skills, identifying patterns, and providing simple arguments. This article aims to examine the role of logic in mathematics learning by emphasizing the importance of introducing the concept of proof from the outset. The methods used are a literature review of various relevant studies and descriptive analysis based on learning practices in early childhood education. The results of the study show that play, exploration, and concrete experience-based learning activities can improve children's ability to understand cause-and-effect relationships, make predictions, and convey logical reasons. In addition, social interaction and dialogue in the learning process have been proven to strengthen simple reasoning skills. In conclusion, the integration of logic and reasoning from an early age not only supports the development of mathematical abilities, but also builds the foundation for critical and analytical thinking needed for further education.

Filaili Ainun Jariyah; Indah Puspitasari; Raras Hafiidha Sari

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to find the values ​​contained in the novel shown through the characterization of the characters. These characterizations are related to the values ​​that occur in the lives of the characters in the novel Simfoni Persahabatan by Fakhri Violinist. This study uses a qualitative method with a structural approach that focuses on characterization and its relationship to educational values. Data were collected through document study techniques by carefully reading the novel and noting parts related to characterization, then analyzed using content analysis techniques to draw conclusions about the values ​​and messages contained in the novel. The results of the study show that the author successfully presents the characterization of two main characters, namely Nancy who has an arrogant nature and often insults others, and Bintang who is humble and always prays to God. Through the characterization of these two characters, the author conveys various educational values ​​including the value of simplicity, the spirit of pursuing ideals, moral education such as diligent study and humility, character education regarding respect for parents and teachers, the value of hard work, responsibility, patience in facing trials, the importance of admitting mistakes and forgiveness, and friendship. This research contributes to the world of education in utilizing children's literature as a medium for character formation, and provides references in selecting reading materials that suit the needs of children's character development.

Filaili Ainun Jariyah; Indah Puspitasari; Raras Hafiidha Sari

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to find the values ​​contained in the novel shown through the characterization of the characters. These characterizations are related to the values ​​that occur in the lives of the characters in the novel Simfoni Persahabatan by Fakhri Violinist. This study uses a qualitative method with a structural approach that focuses on characterization and its relationship to educational values. Data were collected through document study techniques by carefully reading the novel and noting parts related to characterization, then analyzed using content analysis techniques to draw conclusions about the values ​​and messages contained in the novel. The results of the study show that the author successfully presents the characterization of two main characters, namely Nancy who has an arrogant nature and often insults others, and Bintang who is humble and always prays to God. Through the characterization of these two characters, the author conveys various educational values ​​including the value of simplicity, the spirit of pursuing ideals, moral education such as diligent study and humility, character education regarding respect for parents and teachers, the value of hard work, responsibility, patience in facing trials, the importance of admitting mistakes and forgiveness, and friendship. This research contributes to the world of education in utilizing children's literature as a medium for character formation, and provides references in selecting reading materials that suit the needs of children's character development.

Jazuli, Akh; Utami, Mega Dewi Sri; Muslihah, Muslihah; Faqih, Abd; Iman, Aldi Khusmufa Nur

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

Penelitian ini mengkaji strategi pemasaran live shopping pada platform TikTok Shop dan pengaruhnya terhadap minat beli konsumen dengan pendekatan prinsip syariah. Dengan menggunakan metode kualitatif melalui studi pustaka sistematis, penelitian ini menganalisis strategi pemasaran digital seperti flash sale, interaksi langsung, dan promosi yang diterapkan dalam live shopping TikTok serta mengkaji bagaimana aspek etika dan kepatuhan syariah memengaruhi keputusan pembelian. Hasil penelitian menunjukkan bahwa integrasi antara strategi pemasaran modern dan prinsip syariah seperti kejujuran, keadilan, kemaslahatan produk, dan kesadaran tauhid mampu meningkatkan minat beli konsumen Muslim sekaligus membangun loyalitas dan citra positif pada platform. Temuan ini memberikan rekomendasi praktis bagi pelaku usaha untuk memformulasikan strategi pemasaran yang tidak hanya efektif secara komersial tetapi juga sesuai nilai-nilai Islam. Penelitian ini memberikan kontribusi baru dengan mengintegrasikan analisis strategi pemasaran live shopping TikTok Shop menggunakan pendekatan prinsip syariah secara komprehensif. Studi ini tidak hanya menilai efektivitas flash sale dan interaksi langsung dalam meningkatkan minat beli, tetapi juga mengevaluasi aspek kejujuran, keadilan, dan kemaslahatan produk yang jarang dikaji secara mendalam dalam konteks pemasaran digital Islami. Pendekatan ini menegaskan pentingnya integrasi nilai-nilai Islam dalam strategi pemasaran digital demi membangun loyalitas konsumen Muslim secara berkelanjutan.  

Wirdha Hardiyanti; Mahmud Syarif; Desy Tri Anggarini

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study is motivated by the importance of improving the productivity of civil servants (ASN) at the sub-district level, which serves as the frontline in delivering public services. Bureaucratic reform and service digitalization demand employees to work more professionally, competently, and productively. Career development and work motivation are considered two crucial factors that influence productivity improvement. The objectives of this research are to examine the effect of career development on employee productivity, to analyze the effect of work motivation on employee productivity, and to test the simultaneous influence of both factors at the Cempaka Baru Sub-District Office, Central Jakarta. The research employed a quantitative method with a saturated sample of 48 respondents. Data were collected through online questionnaires and interviews, then analyzed using multiple linear regression, t-test, and F-test. The results show that career development has a significant positive effect on productivity (t-value 3.051 > t-table 2.014; sig. 0.004 < 0.05). Work motivation also significantly affects productivity (t-value 3.206 > t-table 2.014; sig. 0.002 < 0.05). Simultaneously, both variables significantly influence productivity (F-value 79.546 > F-table 3.20; sig. 0.000 < 0.05). Therefore, career development and work motivation can be regarded as important factors in enhancing employee productivity at the Cempaka Baru Sub-District Office.