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Social media has become a significant new space for the formation and expression of gender identity, particularly among adolescents and university students. This study aims to examine how students at the State Islamic University of North Sumatra (UINSU) perceive gender identity and express it through social media. Using a descriptive qualitative approach and case study method, data were collected through in-depth interviews with four students from diverse backgrounds. The findings indicate that social media provides a flexible and relatively safe space for students to express their gender identities, both explicitly and implicitly. Factors such as social environment support, self-awareness, and control over digital interactions play a crucial role in shaping their comfort in self-expression. This study highlights the importance of digital literacy and supportive social environments in accompanying the process of gender identity formation in the digital age.

This community outreach program was initiated to foster foundational knowledge of computer networking among students in the Visual Communication Design (VCD) department at SMK Diponegoro 3 Kedungbanteng. Key topics included basic networking concepts, types and topologies of networks, hardware components, and their significance in creative fields. The implementation involved interactive learning through lectures, hardware demonstrations, and open discussions. A total of 46 students engaged in the sessions. The outcomes indicated increased engagement and awareness of interdisciplinary digital literacy, emphasizing the value of basic technology comprehension in collaborative design workflows.

This community outreach program was initiated to foster foundational knowledge of computer networking among students in the Visual Communication Design (VCD) department at SMK Diponegoro 3 Kedungbanteng. Key topics included basic networking concepts, types and topologies of networks, hardware components, and their significance in creative fields. The implementation involved interactive learning through lectures, hardware demonstrations, and open discussions. A total of 46 students engaged in the sessions. The outcomes indicated increased engagement and awareness of interdisciplinary digital literacy, emphasizing the value of basic technology comprehension in collaborative design workflows.

The integration of Civic Education (PKn) values ​​in modern society has become an urgent need Early childhood reading literacy is an important foundation in developing children's academic, cognitive, and social abilities. Although awareness of the importance of literacy has increased, practice in the field shows that many early childhood children still do not have adequate reading interest and skills. Various challenges such as limited access to books, low parental involvement, dependence on digital technology, and lack of teacher training are obstacles to improving early childhood literacy. Therefore, strategic and collaborative solutions are needed that involve families, schools, and communities in creating a child-friendly literate environment. This paper aims to comprehensively explore the existing challenges and present solutions that can be practically applied in supporting the improvement of early childhood reading literacy.

This study aims to identify the application and violation of the principles of politeness according to Geoffrey Leech in the village government WhatsApp group communication. The phenomenon of language use in institutional digital communication often ignores the elements of politeness, even though communication is carried out in a professional context. This study uses a descriptive qualitative approach with a case study method. The data studied are in the form of speech or written messages sent by members of the Bendung Village Government WhatsApp group, Jetis District, Mojokerto Regency. Data collection techniques are carried out through reading and note-taking techniques, while data analysis is carried out using interactive analysis techniques including data reduction, data presentation, and drawing conclusions. The results of the study show the application of the six maxims in communication in the village government WhatsApp Group based on Geoffrey Leech's principles of politeness, between the maxim of agreement, the maxim of wisdom, the maxim of praise, the maxim of generosity, the maxim of sympathy, and the maxim of humility appearing in forms of communication. This application shows that digital media does not eliminate the values of politeness, but rather becomes an adaptation of a more flexible but ethical communication strategy. Furthermore, micro-frequencies of violations of the maxim of agreement, the maxim of wisdom and the maxim of sympathy were also found in the context of conveying sensitive, technical or administrative information. This study emphasizes the importance of awareness of polite language in official digital communication, especially in the village bureaucratic environment.

In the digital era, marketing communication must dynamically adapt to technological developments and shifts in consumer behavior. Social media, interactive content, and data-driven marketing have become essential components of modern strategies. Social media platforms not only serve promotional purposes but also enable direct engagement, feedback collection, and the strengthening of emotional connections with consumers. Visual content such as videos and photos of urban farming activities help expand outreach and raise public awareness. This study aims to analyze the marketing communication strategies that strengthen urban farming programs in Mangunsari Village, Salatiga City, using a qualitative approach. The findings reveal that urban farming actors actively utilize multiple communication platforms—both written and digital—to promote their initiatives. Key strategies include publishing features on digital platforms such as Kompasiana.com and optimizing social media to showcase cultivation and harvest activities. Furthermore, the support from local administrative officials plays a vital role in enhancing marketing communication efforts. Policy guidance and facilitation of interactions with external stakeholders create broader networking opportunities. This success story illustrates that a synergy between creative communication strategies and institutional support can effectively promote urban farming as a community-based solution for improving local welfare through the use of local wisdom.

The development of AI has fundamentally transformed the professional ecosystem, creating a series of contemporary challenges for Generation Z preparing to enter the work arena. This study focuses on the development of motion graphic storyboards as an educational instrument to enhance Generation Z's employability capabilities for the AI era. Implementing a hybrid research methodology, data collection was conducted through digital surveys and in-depth dialog with experts to explore perceptions on the implications of AI on employment and the strategic competencies needed to adapt. The research findings indicate that Generation Z shows substantial awareness of the urgency of skills upgrading and transfer, although there is still a lack of clarity in understanding the concrete consequences of AI on future employment prospects. The motion graphic design developed presents an adaptive approach through an engaging storyline, narrative visualization, and interactive character elements, with an emphasis on the concepts of T-Shaped Skills and Transferable Skills. The research concludes that professional readiness in the era of AI digitalization requires not only technological understanding, but also adaptive flexibility, creativity, and synergy between human capacity and digital systems. Motion graphics were identified as the optimal medium to convey knowledge and strengthen Generation Z's position in anticipating future professional dynamics.

The declining awareness among youth about local historical figures such as Raden Sawunggaling inspired the creation of this web comic. Aimed at teenagers aged 17–21, this project seeks to reintroduce local history through a visually engaging and interactive medium. The comic features a flowing narrative, semi-realistic illustrations, and strong elements of East Javanese culture. Its design was informed by qualitative and quantitative research to align with the preferences of the target audience. The web comic format was chosen for its accessibility, cost-efficiency, and relevance to the digital habits of today’s youth. This medium is expected to reignite interest in local history while serving as a creative and educational approach to cultural preservation.

This study aims to examine how the construction of sexuality is represented and perceived through Instagram social media. As a dominant visual platform, Instagram plays an important role in shaping body image, gender, and intimate relationships that are often influenced by popular culture, media algorithms, and prevailing social norms. Using a qualitative approach and in-depth interview method with six informants, this study found that the representation of sexuality on Instagram generally reflects ideal body standards, which can cause social and psychological pressures, such as body anxiety, insecurity, and objectification. On the other hand, some users also see Instagram as a space for self-expression, empowerment, and education, especially for those who have a critical awareness of the social construction behind the content. Perceptions of ideal sexuality also vary widely, depending on the cultural background, personal experiences, and visual preferences of each user. These findings emphasize the importance of media literacy and critical reflection so that social media can become a healthier, fairer, and gender-inclusive digital space.

Digital lifestyle has become an integral part of university students' daily lives, involving the use of social media, digital devices, and digital content consumption. The development of digital technology has positive impacts, facilitating easy access to information and social interactions. However, excessive use can lead to digital stress, which negatively affects students' mental health. This study aims to identify the key factors influencing students' digital lifestyles and analyze their relationship with stress levels. A quantitative approach with a survey method was employed, using a questionnaire to measure digital lifestyle, including social media usage frequency and digital device interaction duration, along with the Perceived Stress Scale (PSS) to measure students' stress levels. The factor analysis results show that social media usage and prolonged interaction with digital devices are significant factors contributing to students' stress. Furthermore, sleep disturbances and social anxiety were identified as other significant factors associated with increased stress. The multivariate regression analysis confirmed that students who spent more time on social media reported higher stress levels, associated with social anxiety and sleep disturbances caused by digital addiction. This study suggests the importance of managing digital device usage and raising students' awareness of the negative impacts of excessive social media use. The findings imply the need for support from universities and mental health organizations to provide interventions that help students manage their digital lifestyles, reduce stress, and improve their mental well-being.

Low competitiveness is usually caused by the inadequate ability to sell business actors. Thus, the purpose of this service is to increase MSMEs actors' understanding of the value of digital media for marketing and to build product identity through training and mentoring. UMKM RKT Kicthen in Rungkut Asri, Surabaya, became partners for this activity. By providing training in the form of Digital Marketing outreach, registering business locations on Gmaps, product photos, logo and packaging designs and product catalogs. The results of this community service project show that RKT Kicthen MSMEs actors receive education about the need to market products using digital media. Through training and mentoring it is expected to be able to increase Brand Awareness so that MSME actors can expand their market and competitiveness in utilizing Digital Marketing.

This study examines the potential for digital branding transformation of Mitra Havana Sulung Mandiri, a construction service company in East Java, through the utilization of TikTok as a promotional platform. Using observations and interviews, the research identified strong visual content opportunities from the company’s activities, such as documenting construction progress, showcasing before-and-after project visuals, and sharing client testimonials. These elements offer significant storytelling potential for engaging online audiences. However, several internal barriers hinder optimal implementation. These include limited digital literacy among staff, inadequate content creation tools, and the absence of standardized procedures for producing and publishing content. Externally, skepticism toward social media marketing in the construction sector and the unpredictability of TikTok’s algorithm also create challenges. Thematic analysis revealed three primary needs: maximizing existing visual assets to create compelling narratives, enhancing internal capacity through targeted digital training, and developing a culture that supports continuous digital engagement. To address these, the study proposes an initial strategy involving educational content, behind-the-scenes videos, and a clear content production guide. In addition, it suggests forming a dedicated social media team, running a 30-day continuous content campaign, and collaborating with local creators to expand reach. These recommendations align with existing literature on the role of short-form video in increasing brand awareness, credibility, and trust in service-oriented industries. By integrating strategic content planning, capacity building, and consistent online engagement, construction SMEs can position themselves competitively in the evolving digital marketplace. The case of Mitra Havana Sulung Mandiri demonstrates that even in traditionally offline industries, leveraging TikTok can offer a pathway toward brand differentiation and long-term audience growth.

In the digital age, consumer awareness of sustainable products has increased significantly. Recent research (2023-2025) shows that 84% of Indonesian consumers have used eco-friendly products, driven by a desire to preserve the earth. The purpose of this study is to analyze how digital information, particularly Electronic Word-of-Mouth (E-WOM), perceptions of sustainable packaging, and environmental concerns influence consumer perceptions and purchasing decisions in Indonesia. The proposed method is a quantitative approach using multiple linear regression analysis, preceded by classical assumption testing and instrument reliability testing. Key findings from the supporting literature indicate that E-WOM has a strong influence on purchase interest, even mediating the relationship between green marketing and purchase intention. In addition, product information transparency (ecological labels) is significant in increasing trust. The conclusion confirms that effective digital strategies must prioritize positive E-WOM communication and sustainability data transparency.

Micro Small and Medium Enterprises (MSMEs) are experiencing the impact of the Covid-19 pandemic. The decline in consumer purchasing power is a challenge for SMEs in carrying out their business production. One of the opportunities for MSME actors to survive in the current pandemic is by maximizing online sales. But not a few MSME actors who still do not understand to use online sales. Therefore, it is necessary to empower the community of MSME actors in trying online markets or other options by empowering MSME actors in branding superior products. By using and managing the right digital media, it is hoped that business actors can increase public interest in products. Digital media that can be used include Instagram, Facebook, WhatsApp, Youtube, GrabFood/Go-Food or other platforms. Business actors can also carry out brand awareness offline, that is, they can develop innovations that do not yet exist, such as promotions by distributing brochures, creating attractive menu lists or creating price tags. The approach method used in community service this time is in the form of mentoring business actors regarding the development of MSME business innovations where members go directly to the field. This MSME assistance activity was carried out. The process of SME Mentoring activities is in the form of interviews with business owners to find out the current situation of their business conditions, members help make snack box orders, make banners/banners and price tags as an effort to carry out brand awareness, and members also provide medical equipment in the form of masks, hand sanitizer, and plastic gloves to business managers as a form of attention to always maintain health protocols when interacting with customers.

Legal protection of personal health data amidst the rapid digitalization of health services, such as telemedicine, electronic medical records, and online consultation applications is very important. Sensitive health data requires careful management, but in fact, many digital service providers in Indonesia have not implemented adequate security standards. The case of the BPJS Kesehatan participant data leak is a real example of the weakness of the data protection system, coupled with the practice of data misuse by digital platforms without valid consent. The method used is qualitative with a normative legal approach, through a literature study of primary and secondary regulations such as Law No. 27 of 2022 concerning Personal Data Protection (UU PDP), the ITE Law, and related Government Regulations and Permenkes. The results of the study show that although regulations are comprehensively available, implementation in the field still faces serious challenges such as the lack of appointment of Data Protection Officers (DPOs), weak supervision, and low awareness of data protection. Real threats such as cyber attacks, data leaks due to negligence, and misuse by third parties are the main issues. Electronic system providers have a great responsibility in building an information security system, preparing privacy policies, and implementing the principle of "privacy by design".  

This research explores cultural preservation strategies through the development of the tourism sector, using the Surakarta Palace as a case study. The Surakarta Palace, a cultural heritage site in Central Java with significant historical and cultural value, plays a vital role in preserving Javanese traditions while contributing to regional tourism growth. This study adopts a descriptive qualitative method with data collected through observation, interviews, and documentation. The findings reveal that the Surakarta Palace actively preserves culture through various initiatives such as organizing traditional ceremonies, staging classical Javanese art performances (like gamelan and wayang), and managing museums that house historical artifacts and royal collections. These strategies serve not only to maintain cultural continuity but also to increase the attractiveness of the palace as a cultural tourism destination. Despite these efforts, several challenges remain. These include limited financial resources, minimal use of digital media for promotion, and the lack of public awareness—especially among younger generations—regarding the importance of cultural heritage. To address these challenges, the study emphasizes the need for integrated collaboration between the government, the Surakarta Palace institution, and the surrounding community. Strengthening digital-based promotional strategies and educational outreach is also considered essential to increase public engagement and sustainable tourism impact. In conclusion, the Surakarta Palace serves as a strategic model for cultural preservation within the tourism framework. By improving stakeholder cooperation and adapting to technological advances, cultural heritage can be preserved effectively while supporting local economic development through tourism. Therefore, cultural preservation and tourism development should be positioned as complementary efforts, where the sustainability of both depends on strategic planning, inclusive participation, and adaptive innovation in facing the dynamic demands of modern tourism.

Cases of child sexual abuse in Indonesia continue to show an alarming trend and have serious physical, psychological and social impacts on victims. This research aims to analyze the legal and social implications of these criminal acts and formulate responsive and adaptive legal protection strategies. The research method uses a normative-juridical approach through a literature study, supported by secondary data from scientific journals, laws and regulations, and official reports. The results of the study show that although child protection regulations have been regulated in Law Number 35 of 2014 and Law Number 12 of 2022, their implementation still faces obstacles, such as weak law enforcement, lack of assistance services, and low public legal awareness. Protection strategies based on the victim's perspective, community legal education, and utilization of digital technology are proposed as solutions. This research recommends inter-agency synergy and the strengthening of a legal system that is adaptive to social and digital developments

Climate change represents an urgent global crisis that demands immediate and collaborative action. In Indonesia, youth have emerged as crucial stakeholders in the implementation of climate change policies. This study explores the strategic role of young people in advancing climate action, focusing on their engagement through two major non-governmental organizations: WALHI (Wahana Lingkungan Hidup Indonesia) and Greenpeace Indonesia. Adopting a qualitative library research method, the study examines secondary sources, reports, and publications to assess how these organizations empower and mobilize youth in climate advocacy. The findings highlight that youth are not passive observers but active contributors to climate governance. Through educational campaigns, social media activism, public demonstrations, and grassroots initiatives, young individuals raise environmental awareness, promote sustainable practices, and exert social and political pressure on government institutions. Their participation fosters democratic engagement, enhances policy responsiveness, and encourages the inclusion of long-term environmental perspectives in national and regional development agendas. Furthermore, youth play a critical role in bridging scientific knowledge with community-based practices, often initiating innovative and context-sensitive solutions tailored to local environmental challenges. Their digital literacy and ability to build networks across diverse societal sectors amplify their effectiveness in shaping public discourse and influencing policy outcomes. This study concludes that empowering youth is fundamental to achieving meaningful and lasting climate action. Their involvement strengthens both mitigation and adaptation efforts, positioning them as key agents of change who are not only directly impacted by climate change but also committed to securing a more sustainable and just environmental future for Indonesia.

This study aims to examine the influence of Digital Marketing and Affiliate Marketing on the purchasing decisions of Antarestar products on TikTok Shop among Generation Z in Surabaya. The research method employed is a quantitative approach using questionnaires distributed via Google Forms to collect data from respondents. The population in this study consists of Generation Z individuals in Surabaya who have used Antarestar products. A total of 30 respondents were selected using purposive sampling. Data were analyzed and hypotheses tested using SPSS version 22. The results of the partial test (t-test) reveal the following findings: (1) Digital Marketing has a significant influence on the purchasing decisions of Antarestar products on TikTok Shop, indicating that the presence of Antarestar on the platform tends to increase purchase decisions among Gen Z consumers in Surabaya; (2) Affiliate Marketing also significantly influences purchase decisions, suggesting that promotional efforts through affiliates positively impact consumer decisions. (3) Furthermore, the simultaneous test (F-test) shows that Digital Marketing and Affiliate Marketing together have a significant impact on purchasing decisions. These findings indicate that Digital Marketing can help build brand awareness and initial interest, while Affiliate Marketing can enhance consumer trust through recommendations and reviews by affiliates. Therefore, both Digital Marketing and Affiliate Marketing are crucial variables that Antarestar should prioritize to achieve better marketing outcomes. Keywords: Digital Marketing, Affiliate Marketing, Purchasing Decision

This study aims to analyze the content strategy implemented by PT Citi Asia Internasional on Instagram to increase audience engagement as an effort to build brand awareness. In the digital era, social media has become a crucial tool for companies to reach consumers or partners directly, especially through Instagram, which is characterized by its visual and interactive nature. This research employs a qualitative narrative approach with data collection techniques including observation, interviews, and documentation of PT Citi Asia Internasional’s official Instagram account. The results of the study show that the use of consistent, interactive, and audience-relevant content strategies positively contributes to increased engagement, which indirectly strengthens brand awareness. Optimization through visual elements, compelling captions, and the use of Instagram features such as stories, reels, and carousels has also proven effective in building closer communication with followers. Thus, a well-planned and trend-adaptive content strategy becomes the key to creating a strong relationship between the brand and its audience on social media.