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Sabirin Sabirin; Agus Hendrayady; Jamhur Poti

Eksekusi: Jurnal Ilmu Hukum dan Administrasi Negara 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

problems with services such as collections, poor services, lack of facilities, and declining visits. The purpose of this research is to find out the strategy DPK Riau Islands in increasing people's interest in reading. This research uses descriptive qualitative research. Research results: (1) Time Dimension and Future Orientation The Time Dimension and Future Orientation, DPA Riau Islands implements strategies such as mobile libraries, library tours, socialization, the kacapuri application, and the OPAC system. (2) Internal and External Dimensions, strengths such as providing library cars, technology and digital facilities in attracting interest in reading. Weaknesses such as limited library car units, kacapuri application collections, and books that have not been recorded in OPAC. Opportunities and threats such as increasing and inhibiting knowledge in reading. (3) The dimension of utilization of sources, the allocation of funds comes from the APBD and APBN. Furthermore, facilities and infrastructure are adequate, although they need to be optimized. (4) Top Management Involvement Dimension, the head of service has conducted evaluation and supervision in the implementation of strategies and services provided. (5) Multi-field dimension, employees carry out procedures and are responsible for providing provincial library services.

Ula Farhah Nailah; Dewi Deniaty Sholihah

Jurnal Pengabdian Masyarakat Sains dan Teknologi 2023 Fakultas Teknik Universitas Cenderawasih

MSMEs are the initial pillars of economic development in Indonesia, many efforts have been made by the government. Creative Economy is a government program concept aimed at strengthening MSMEs in Indonesia. Product branding is part of innovation and creativity to add value to a product. The purpose of creating this magazine is to build a Cendol Suji MSME product brand with a product branding strategy through product photos. This activity uses observation, interviews and technology. Activities to empower MSMEs with assistance in product photography ranging from product photography to retouching. This will provide a new perspective for MSME actors to brand their products so that they can compete in the open market. Through this collection of photos, MSMEs can promote their products through e-commerce, such as online shops, shopee, tokopedia, grab, etc.

Nina Rezeki Amalia; Farida Yulianti; Abdul Kadir

Riset Ilmu Manajemen Bisnis dan Akuntansi 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims (1) to determine the marketing strategy used by Cafe Bree Sweetandfreeze Banjarmasin in increasing sales. (2) To find out marketing strategies that can be implemented by utilizing SWOT analysis to improve marketing performance at Cafe Bree Sweetandfreezee in Banjarmasin. The method in this study uses a qualitative descriptive method. The informants in the study were the Owners of Cafe Bree Sweetandfreeze Banjarmasin. Data collection techniques used in this study are observation techniques, interviews and documentation studies. The results of the study show that Cafe Bree Sweetandfreeze Banjarmasin uses various marketing strategies, such as advertising promotions, collaboration with influencers, new product development and creating Instagramable photo areas. The SWOT analysis shows strengths in product quality, cafe design and strategic location, while weaknesses relate to understanding customer preferences and digital marketing. The cafe has opportunities in forging local partnerships and leveraging social media, but faces threats from intense competition and changing consumer trends. In conclusion, Cafe Bree Sweetandfreezee Banjarmasin can capitalize on strengths, overcome weaknesses and seize opportunities to strengthen their brand and increase their market share.

Heppy Nova Jayanti; Farah Dhiba

Sevaka : Hasil Kegiatan Layanan Masyarakat 2023 STIKES Columbia Asia Medan

A company engaged in selling various herbal products, various health products and herbal cosmetics. The purpose of this research is to determine efforts to increase sales through current and future marketing strategies to be more effective and achieve maximum profits. This research is field research with qualitative descriptive methods, data and information collected through interviews, observation and documentation. The factor causing the decline in sales and not achieving the desired target is an ineffective marketing strategy. So far the marketing strategy implemented has been quite good, namely by implementing advertising, sales promotions and personal selling. However, in practice these three elements do not work according to what the company expects due to a lack of evaluation of each element, so that the results achieved are not optimal. Therefore, you should add promotional activities that are relatively cheaper and more effective, namely through advertising with larger signage media and an annual calendar as well as carrying out a more in-depth evaluation of the marketing strategy being implemented, so that a goal can be achieved, namely increasing sales.

Irwan Moridu; Wahyudin Rahman; Adrian Polim; Fitri Devi Lestari Izaak; Arisanjaya Doloan

Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri 2023 Universitas Maritim AMNI Semarang

The goal of this PKM is to solve partner issues through digital sales applications (digital marketing) so that PPL products can reach a wide number of people. via a participatory approach, activities for farmers are being implemented by working together to develop answers via digital sales methods. Indonesia, like the rest of the world, is going through difficult circumstances. This is because the COVID-19 pandemic continues to spread, causing people's income to fall. As a result, one must be able to comprehend the numerous benefits and roles of using digital tools, motivating citizens and entrepreneurs to use digital tools in all activities. The advancement of digital marketing has an impact on the advancement of product advertising. The strategy employed to attain this goal is discussion combined with direct training at the Luwuk Farmers Association. By always following health rules, keeping your distance, and wearing a mask, this method is deemed in conformity with the goal of this service. It is intended that by participating in this activity, people would gain a better understanding of what it means to use digital marketing to boost corporate competitiveness. The majority of members feel optimistic about carrying out this activity.

Priti Sera; Blasius Manggu

Transformasi: Journal of Economics and Business Management 2023 Universitas 17 Agustus 1945 Semarang

Mold oyster is one _ product growing agriculture _ in demand by consumers Because mark nutrition and deliciousness. Study This aim For analyze influence quality products and promotions to interest buy repeat mold oysters _ Study This use method survey with spread questionnaire to consumer mold oysters in various regions. Collected data analyzed use method statistics descriptive and multiple linear regression Analysis results show that quality product own influence significant to interest buy repeat consumer mold oysters _ Promotion own influence positive to interest buy repeat mold oysters. Findings study This give implication practical for producer mold oyster in increase interest buy repeat consumer. Producer need focus on effort enhancement quality product, incl use technique good cultivation, selection _ material quality raw materials, and attractive packaging. Besides that, manufacturers also have to pay attention to an effective promotion strategy For communicate superiority product to consumer. Studies it also delivers donation theoretical with confirm that quality products and promotions play role important in influence interest buy repeat consumer. Study furthermore can involve variable else, like price and image brand, for expand understanding about influencing factors _ interest buy repeat in context product agriculture other.

Mufidaturrohmah Priyani; Bagus Setiawan

Student Research Journal 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This research is motivated by facts in the field showing that social studies teachers are still more oriented towards assignments and students' understanding of learning material without considering the formation of student character as a learning effect, so that learning material is less affected by students' attitudes and personalities in shaping interactions between teachers and students. This makes students tend to be busy or not pay attention when the teacher is explaining, during the learning process in the classroom. Therefore, these constraints certainly need a solution so that the teaching and learning process can be channeled properly, an IPS teacher really needs to use a learning strategy that is appropriate to the material to be conveyed and is also in accordance with the IPS teacher's strategy in instilling social values. The formulation of the problems in this study are: 1) What is the social studies teacher's strategy to instill social values in social studies learning for class VII students at SMPN 1 Purwoasri? 2) What are the supporting and inhibiting factors for social studies teachers in carrying out strategies for instilling social values in class VII students at SMPN 1 Purwoasri? 3) What are the results of the IPS teacher's strategy in instilling social values in class VII at SMPN 1 Purwoasri? The objectives of this study are: 1) To find out the social studies teacher's strategy to instill social values in social studies learning for class VII students at SMPN 1 Purwoasri. 2) To identify the supporting and inhibiting factors of social studies teachers in carrying out strategies for instilling social values in class VII students at SMPN 1 Purwoasri. 3) To find out the results of the social studies teacher's strategy in instilling social values in class VII at SMPN 1 Purwoasri. The research method used is a qualitative method and this research is descriptive in nature. This research is sourced from primary data and secondary data. Data collection techniques in the form of observation, interviews and documentation. Then the data analysis technique in this study refers to the Miles and Huberman model. Checking the validity of the data, namely observation persistence, triangulation, and peer checking. The results of this study indicate that: 1) The social studies teacher's strategy in instilling social values possessed by students is through several ways, namely exemplary and continuous reprimand and habituation patterns. To instill social values in students, the teacher instills an attitude of honesty, discipline, tolerance, mutual cooperation, courtesy, confidence and responsibility (an attitude of daring to accept consequences, being able to carry out individual tasks properly, not blaming others, and always keeping promises). to students. 2) Factors that support the social studies teacher's strategy in instilling social values in students are a comfortable learning environment, there are rules in the class that are obeyed, and there is a dominant role of the teacher. On the other hand, the inhibiting factors of the social studies teacher's strategy in instilling social values in students are the teacher being late, the lack of monitoring of regulations, and the influence of friends. 3) The results of the social studies teacher's strategy in instilling social values in class VII students at SMPN 1 Purwoasri include social awareness, multicultural understanding, and social involvement which are in good condition.

Mia Maulida; Sisca Septiani

Transformasi: Journal of Economics and Business Management 2023 Universitas 17 Agustus 1945 Semarang

This study aims to analyze the influence of marketing strategy and product quality on the development of the Seblak Teh Hanan business in Parakanlima Village, Jatiluhur District, Purwakarta City. The source of data in this study was obtained from questionnaires (primary) which were distributed to respondents. The population of this research is the consumers of Seblak Teh Hanan . The research sample amounted to 99 people. The research analysis method used is validity test, reliability test, normality test, multiple linear regression, f test and t test and coefficient of determination. The research findings show that the marketing strategy and product quality simultaneously affect business development with the results of the Fcount test of 145.528 and a significance value of <0.05. Based on multiple linear regression analysis, the coefficient of determination is 75.2%. The t-test value of the marketing strategy variable is 3.372 and the t-test value of the product quality variable is 8.102, both variables have a significance of <0.05 so it can be concluded that partially the two independent variables affect the dependent variable.

Cindy Norhaliza; Mayarni Mayarni

Jurnal Relasi Publik 2023 International Forum of Researchers and Lecturers

Public service is one of the main roles of the government to meet the needs of its people. The implementation of public services will also adapt according to the needs of the community and develop in line with changes in social life. This makes the government always try to foster motivation in creating effective and efficient services so as to provide convenience for the public. The purpose or research of this is to find out and explain how the implementation of One For Eleven Innovation in Solok City and to know and analyze the inhibiting factors that influence the implementation of One For Eleven innovation seen from product innovation, process innovation, research method innovation, strategy or policy innovation and system innovation . This study uses a qualitative method with a descriptive approach. The results of the One For Eleven innovation research in Solok City based on indicators of innovation are included in an innovation. This innovation is included in product innovation because there is a renewal of service media, including in process innovation where there are differences in service flow. This innovation is also included in the innovation of service methods where changes in service delivery. This innovation includes strategy or policy innovation because it has a vision, mission and goal of forming an innovation from the existing reality. In addition, this innovation is also included in system innovation, namely the existence of novelty in the interaction of implementing actors in managing innovation, but the implementation of innovation and its utilization by the community is not optimal because there are still many prospective brides who do not know about this innovation. The lack of socialization of innovation by implementers to the community so that there are still many people who do not know about this innovation. Then the difference in the domicile of the bride and groom as a requirement in obtaining this innovation has caused not all bride and groom to receive the One For Eleven innovation service. Lack of coordination between implementing agencies causes executors not to understand their duties.  

Desti Alvira Syahwa; Fitri Kurnianingsih; Firman Firman

Doktrin: Jurnal Dunia Ilmu Hukum dan Politik 2023 International Forum of Researchers and Lecturers

The background of this research is in Tanjungpinang Mayor Regulation Number 34 of 2016 concerning implementing government affairs in the field of gender mainstreaming, protection of women and partnerships, child protection and community empowerment. The purpose of this study was to find out the strategy of the Office of Women's Empowerment, Child Protection and Community Empowerment in Tanjungpinang City in reducing acts of violence against women. The methodology used in this study is descriptive qualitative with primary and secondary data sources. The analysis technique is carried out through the process of data reduction, data presentation, and drawing conclusions. This type is able to describe in more depth how the strategy is structured, implemented, and expanded. research results based on indicators (1) Having goals which include reducing violence, protecting victims and completely protecting women and children from acts of violence. (2) creating a safe and supportive environment. (3) carrying out directives from the government and requiring society as a whole, the flow of reports of acts of violence, up to punishment for the perpetrators of violence. (4) strong action against violence against women and DP3APM's commitment to conducting outreach to change people's mindset, behavior and cultural changes regarding acts of violence. (5) Continuous learning is very important in reducing cases of violence against women, making a schedule of activities and evaluating programs carried out with the aim of knowing the extent to which success has been achieved. the conclusion of this study concludes that the DP3APM strategy has been effective but has not been carried out thoroughly. The suggestion from this research is that DP3APM involves the community more in participating in these outreach activities.

Lili Pranola; Fitri Kurnianingsih; Ramadhani Setiawan

Doktrin: Jurnal Dunia Ilmu Hukum dan Politik 2023 International Forum of Researchers and Lecturers

Bintan Regency has abundant marine and fishery potential because most of it’s territory is the ocean. Micro enterprises with the type of marine fisheries are in third place after culinary and retail in this district. However, there are still some problems in developing marine and fisheries potential based micro enterprises in Binan Regency, including the lack of digital marketing implementation for micro business actors. This study aims to find out how DKUPP is strategy is in developing marine and fisheries potential based micro enterprises in Bintan Regency. This study used a qualitative approach with a descriptive research type. Data collection techniques used were observation, interviews, and documentation. Research results (1) On the indicators of creating a good business climate, DKUPP Bintan Regency has implemented several practices or programs in order to develop micro enterprises, especially those based on marine and fisheries potential in Bintan Regency. (2) In producing integrated information, DKUPP Bintan Regency disseminated all information to micro enterpreneurs in Bintan Regency through Whatsapp Gropus, Instagram social media, radio broadcast and writing to the sub district. (3) In the establishment of a consultation center, DKUPP Bintan Regency has and Integrated Business Service Center (PLUT) but can’t run optimally because human resources are still inadequate and the PLUT building is still far from the reach of micro enterpreneurs in Bintan Regency. (4) In creating a join marketing system, DKUPP Bintan Regency has carried out several methods, including by holding bazaars, promoting micro business products via Whatsapp and implementing a new policy plans related to e-catalogue and reinforcement. (5) On the indicators of creating research and development institutions, Bintan Regency does not yet have a research center specifically designated for business actors in Bintan Regency. The conclusion of the research is that the strategy implemented by DKUPP Bintan Regency has not run optimally because there are still several obstacles in the development process.

Soffan Rizqi; Rahmat Lutfi Guefara; Robingun Suyud El Syam

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2023 Asosiasi Periset Bahasa Sastra Indonesia

Friday sermons are a method of da'wah among Muslims which is always carried out in various places. The position of the preacher is very vital considering that it is related to the validity of worship. The aim of this service is to find out how to facilitate the guidance and training of young cadres of imams and preachers in Sapuran & Kepil District, Wonosobo Regency. The service stages go through three steps: coordination, implementation and evaluation. Qualitative research setting by collecting data through observation, interviews and documentation. The results of this activity show that facilitating guidance and training for young cadres of imams and preachers is very useful in that it can improve the quality of preachers and imams in carrying out Friday prayers. This contributes to understanding the importance of the content and strategy of the preacher in carrying out his duties, avoiding apathy which allows the congregation to become bored and not focus on listening to the sermon so that Friday prayers become dry of meaning. The conclusion specifies the essence that is meaningful for the reader, and how the research gaps are filled so that they contain elements of novelty and contribution to the wider area of da'wah.

Aldy Wiguna; Rumzi Samin; Fitri Kurnianingsih

Doktrin: Jurnal Dunia Ilmu Hukum dan Politik 2023 International Forum of Researchers and Lecturers

Special Job Exchanges, hereinafter abbreviated as BKK, are service units in secondary education units, higher education units, and job training institutions that provide manpower placement facilities to graduates related to the availability of job vacancies, data collection related to prospective workers, carry out debriefing and guidance activities, which Lastly is assistance. The Batam 1 SMK Negeri 1 Special Job Exchange has established partnerships or collaborations with 125 industrial companies, not only for apprenticeships, but also for job vacancies for graduates of SMKN 1 Batam. The purpose of this study is to determine the effectiveness of providing information and distributing labor (Case study of BKK SMKN 1 Batam). This study uses a qualitative descriptive research method. The data source for this research comes from primary data (18 informants) and secondary data (sourced from BKK). The results of the study were based on (1) indicators of achieving goals in an effort to increase the number of graduates being absorbed from special job fairs were not yet effective, (2) indicators of integration were already effective in terms of program socialization, and (3) indicators of adaptation from observations during the field showed that they had been effective. The conclusion of this study concludes that BKK is quite effective but its implementation has not been optimal. The suggestion from this research is to renew the strategy of the job market specifically in attracting companies to be able to recruit graduates so that the percentage of working graduates can increase every year.

Eni Riswanti

Sinov : Media Informasi Penelitian Kabupaten Semarang 2023 Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah Kabupaten Semarang

Learning poetry in class VIII of junior high school is still considered difficult by some students, especially in determining the theme. Poetry learning also still uses conventional methods with lecture techniques, so students feel bored, bored and less interested. The use of differentiation strategies in poetry learning using acrostic techniques is expected to influence student learning outcomes. The strategy of process differentiation, content differentiation, and product differentiation makes learning poetry more fun and easier. This research is a qualitative descriptive study which aims to improve the learning outcomes of junior high school students in Semarang Regency. The research subjects were eighth grade students of junior high schools in two schools, namely SMP Negeri 4 Ungaran and SMP Negeri 3 Ambarawa totaling 68 students and two teachers of Indonesian language subjects. Data collection techniques use questionnaires and questionnaires. Distribute questionnaires and questionnaires to determine the initial conditions of teachers, initial conditions of learning, and initial conditions of student learning outcomes. The primary data source in this research is student learning outcomes in the form of daily performance and assessments. The results showed that student learning outcomes increased due to the influence of differentiation in learning poetry using the acrostic technique. There was an increase of 57.35% in learning performance results, from the initial condition of 41.17% to 98.52%. The effect of differentiation in learning poetry on student learning outcomes in daily assessments was 54.50% with an initial condition of 45.50% increasing to 100% of students who met the criteria for achieving learning objectives.

Adriana Madya Marampa; Kres Ari Kawalo Barangan

Jurnal Nusantara Berbakti 2023 Universitas Kristen Indonesia Toraja

Human resource development strategy is the most absolute thing to do in an organization. This service was carried out on 40 prospective servants of God (Pdt). Several things that can be used to improve HR strategy, one of which is increasing leadership and commitment in service. The results of this service show that prospective servants of God can apply HR development strategies in order to improve their service.

Lyra Bumantara Syarif; Antonius Aru Hadi Eka Sayoga

Sinov : Media Informasi Penelitian Kabupaten Semarang 2023 Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah Kabupaten Semarang

Semarang Regency has been declared by the Central Java Provincial Government as a pioneering MICE destination in 2019. This opportunity must be utilized by the Regional Government and all related stakeholders because MICE can provide multiple effects that drive the wheels of the economic industry, especially in tourist destination areas. This study aims to analyze the potential of MICE in Semarang Regency in terms of the 4 (four) aspects of MICE elements which consist of: (i). accessibility, (ii). attractiveness, (iii). amenity, (iv). human resources and stakeholder support, as well as reviewing MICE development policy strategies in order to increase tourism competitiveness in Semarang Regency. This study uses a qualitative approach and the research method used is phenomenological deductive. Data analysis was carried out descriptively which was sharpened using SWOT analysis so that a structured and comprehensive policy strategy study could be produced. Based on the research results, it can be seen that Semarang Regency has the potential to be developed into a tourism-based MICE destination. Through an examination of the four elements of MICE, a number of advantages can be identified which are the basis for developing MICE activities in Semarang Regency. What then becomes important is to build a collaborative strategy between all stakeholders involved in MICE which is supported by technical strategies in each element of MICE, and also the most important thing is to strengthen human resources and support systems that are mutually reinforcing and implemented on an ongoing basis.

Aditya Asa Perdana; Antonius Aru Hadi Eka Sayoga

Sinov : Media Informasi Penelitian Kabupaten Semarang 2023 Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah Kabupaten Semarang

Efficient allocation of resources will contribute to development where development itself will be positively correlated to a country's economic growth, good capital spending can increase economic development in the region and capital spending can also become a potential regional investment and can become a regional investment instrument if managed properly, with high efficiency. However, capital expenditure should also be in accordance with the needs and capabilities of the community, both for their socio-economic and psychological needs. If the allocation of capital expenditures is not effective, it will not be able to encourage an increase in regional production, so it will not be able to accelerate economic development in the regions. This research aims to formulate a strategy to increase the effectiveness of the utilization of local government capital goods in supporting regional economic development. This research approach is a mixed approach and descriptive analysis research type. The analysis utilizes the McKinsey 7S framework and takes a case study from Semarang Regency. It is hoped that a strategy can be developed to increase the effectiveness of the use of capital goods so that it can support encouraging local investment flows and economic development in the district area. Strategy to rise up efficiency, effectivity, and impacts of capital budgeting Planning for procurement of spending capital as needed since the previous year, Carry out an inventory of assets to sort capital expenditures that are still needed from those that are no longer needed; Strengthening leadership so that the team focuses on goals; planning and division of work according to the expertise, experience, and abilities of team members; and periodically reporting and evaluation related to the administration and utilization of capital expenditures.

Lasria Yolivia Aruan; Yasrida Nadeak; Dessy Ratna Sari

Jurnal Anestesi: Jurnal Ilmu Kesehatan dan Kedokteran, 2023 Stikes Kesdam IV/Diponegoro Semarang, Indonesia

Introduction: Exclusive breastfeeding is a global strategy to improve the growth, development, health and survival of babies. One effort to increase breast milk supply is by improving the quality of food which has a direct effect on milk production, namely katuk leaves. Objective: aims to determine the effect of katuk leaf extract on the adequacy of breast milk production in post partum mothers at Midwife Misniarti. Method: This research is a quasi experiment with a two group posttest only design. This research method is a quasi-experimental design with a nonequivalent control group design. The sample in this study was 30 people consisting of 15 experimental groups and 15 control groups. Data collection uses an observation sheet. Univariate analysis uses central tendency distribution and bivariate analysis uses paired t test. The results showed that the mean sufficiency of breast milk in the experimental group before giving katuk leaves was 6.80 and after giving katuk leaves was 8.47. The conclusion is that giving katuk leaves has proven to be effective for the adequacy of breast milk (ASI) in breastfeeding mothers.

Heri Winarto

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research has an impact on the service sector business which is currently booming. Service businesses must have a certain strategy in order to be able to provide progress towards achievement because of the many service competitors they face. Therefore the quality of service and promotion is very influential in attracting consumer repurchase interest. The rapid development of the business world has had an impact on business progress. Currently, modern marketing strategies use more self-service systems. This research was conducted to determine how much influence service quality and promotion have on consumer repurchase intentions. The research method used is quantitative research. Data analysis techniques using multiple linear regression and classical assumption test. Respondents in this study were consumers, totaling 95 people. The sampling technique used purposive sampling with the criteria that the respondent had visited at least 1 time and had made a repeat purchase. The results showed that service quality and promotion had a significant effect both partially and simultaneously on consumer repurchase intentions in the service sector. The results of the correlation between the independent variables, namely service quality and promotion, are able to explain the dependent variable repurchase intention of 59.2% and the remaining 40.8% is influenced by other factors or by other variables not examined in this study.    

Ratna Ayu Dhamayanti

Sinov : Media Informasi Penelitian Kabupaten Semarang 2023 Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah Kabupaten Semarang

The agricultural sector is one of the leading sectors of Semarang Regency, but since 2013 there has been a change in the economic structure as indicated by the decreasing contribution of the agricultural sector to Semarang Regency's GRDP. It is projected that in 2031 the agricultural sector will experience negative growth, while the Agriculture, Forestry and Fishery business fields will still be the main employment fields for the population of Semarang Regency. This study aims to look at the condition of human and labor resources, as well as what strategies are appropriate for the Semarang Regency Government to take in increasing the development of the agricultural sector in Semarang Regency. The methodology used in this study is a qualitative research with the SWOT analysis method to formulate a strategy. The results of the analysis show that (1) Since 2013 there has been a change in the economic structure of Semarang Regency as indicated by the declining contribution and slowing growth of agricultural, forestry and fishery business fields to the GRDP of Semarang Regency; (2) The composition of the population is dominated by people of productive age; (3) The area of ​​agricultural land continues to decrease every year; (4) The quality of education of the population is low; (5) The workforce in the agricultural sector is dominated by elderly farmers with an education level below junior high school/equivalent; (6) Farming business institutions are not yet optimal. By using the SWOT analysis, recommendations for strategies are obtained: (1) Formulation and dissemination of policies related to land conversion; (2) Optimization of farmer institutions through collaboration and empowerment of extension workers and groups of young farmers; (3) Development and integration of the agricultural sector with other sectors, especially leading sectors; (4) Development of agricultural technology directed at innovation and digitalization; and (5) Cultivating and introducing farming starting from early childhood education, and increasing the competency and knowledge of human resources in the agricultural sector.