Publication Search

This study developed an innovative vegan patty product with a combination of vegetable protein, cauliflower, and soy protein isolate with 3 different proportions: 25g, 35g, and 45g. Organoleptic tests are performed to evaluate the outer color, inner color, shape, aroma, taste, and texture. This study aims to determine the effect of the addition of soy protein isolate on the results so vegan patty made from tempeh and vegetables, comparing the content of making vegan patty with the nutritional content of the best products soy protein isolate and know the selling price of vegan patty made from tempeh and vegetables with the addition of soy protein isolate by using the method of food cost and cost plus pricing. The addition of 25g of isolate soy protein flour has the highest value and stands out with the characteristics of the outer color which is brown, the outer color which is light brown, the aroma of tempeh and vegetables is balanced, the texture is chewy, the savory taste of tempeh and vegetables is balanced, the round shape is quite perfect, from all assessment criteria the best results in the criteria for evaluating liking are in the addition of 25g of isolate soy protein flour. Laboratory analysis of the nutritional content of the best vegan patty which has an energy content of 179.60kcal/100gram, protein content of 14.52%, carbohydrate content of 21.90%, fat content of 2.54%, and fiber content of 4.81%. The selling price of vegan patty products with the addition of soy protein isolate obtained a result of Rp 4,891 / 55 g.

Tourism management is an effort to realize a tourist village that has great natural potential. Community service activities carried out in Semboro Village, Jember Regency aim to provide benefits for Pokdarwis and the community who play a direct role in its development. Although orange production in Jember Regency has increased, farmers do not feel the same benefits because the price of oranges is uncertain. Therefore, orange farmers, especially in Semboro District, are eager to develop existing orange plantation businesses into tourism businesses. If we look at the market potential based on tourist visits to Jember Regency, the growth of agrotourism businesses in the area looks very promising. This community service activity is carried out by providing education through lectures and questions and answers. The results of this activity are very useful for increasing community knowledge and abilities. The results of the evaluation of the activity process show that the community understands how to realize a tourist hamlet in Semboro Hamlet, Jember Regency.

This research aims to determine the influence of Profitability, Liquidity, Company Growth, and Company Size on Company Value in Manufacturing Companies in the Food and Beverage Sub Sector on the Indonesian Stock Exchange in 2019-2023. This research uses quantitative methods with a population and sample from Food and Beverage Sub-Sector Manufacturing Companies on the Indonesian Stock Exchange for 2019-2023. 24 companies were the object of this research which were determined using certain criteria. The analytical methods in this research consist of the classic assumption test, correlation coefficient analysis test, multiple linear regression analysis test, determination analysis test (R2), t-test, and F test. Meanwhile, the data analysis method used is multiple linear regression with a significance value 0.05 using Static Product and Service Solution (SPSS) Version 29.0. The results of this research show that partial profitability and liquidity affect company value, while company growth and company size do not affect company value. Simultaneously profitability, liquidity, company growth, and company size influence company value.

The aim of this research is to determine the influence of product service quality, price, rental car complaint handling system on the decision to use car rental services at Botana Transport Rent Cars & Tours travel. This research was conducted at Botana Transport Rent Cars & Tours travel located on Jl. Raya Kemang, Cilegon City. The sample in this study consisted of 100 respondents using Accidental Sampling. The data analysis used is multiple linear regression. The results of the research are that product quality and the complaint handling system have a positive influence, while price has a negative influence on the decision to use a rental car at Botana Transport Rent. Cars & Tours travel. Simultaneously or at the same time, product quality, price and car rental handling system at Botana Transport Rent Cars & Tours travel. Meanwhile, the R Square value explains the decision to use car rental services at Botana Transport Rent Cars & Tours Travel is influenced by product quality, price and complaint handling system by 44.2% while the remaining 55.8% is influenced by other variables not used in this research.

This research aims to provide an overview of experimental procedures to determine the correct price and solubility product (Ksp) as materials in introductory chemistry practical work. This research was preceded by an experiment to assess solubility values ​​and products, and then a descriptive analysis was carried out regarding the results obtained. Based on the results of the study, it is known that the steps for determining Ksp are (1) Calculating the mass of substances that can dissolve in a specific volume of solvent, (2) Calculating the mass of substances that can dissolve in 1 liter of solvent (solubility in g/L), (3) Calculating moles substances that can dissolve in 1 liter of solvent (molar solubility in units of mol/L), (4) Calculate the concentration of each ion, and (5) Calculate the Ksp of the compound from the concentration of each ion raised to the power of the reaction coefficient.

This research was conducted to determine the partial or simultaneous influence of the independent variables, namely Social Media Marketing, Product Innovation, and Price Perception on the dependent variable, namely Purchase Interest. This research uses quantitative methods. The population in this study were students of the Management Study Program, Faculty of Economics and Business, Bhayangkara University, Jakarta Raya. Determining the sample size for this study used the purposive sampling method with the Slovin formula with a sample size of 100 respondents. Based on the research results, it is known that: 1) The results of this research show that the Social Media Marketing variable influences the interest in purchasing Xiaomi Redmi series smartphones. 2) The results of this study show that the Product Innovation Variable has no effect on Purchase Interest in the Xiaomi Redmi series Smartphone. 3) The results of this research show that the Price Perception Variable influences Intention to Buy Xiaomi Redmi Series Smartphones. 4) The results of this research show that the variables Social Media Marketing, Product Innovation, and Price Perception have an influence on Purchase Interest in the Xiaomi Redmi series Smartphone.

Tintun's Cookies, an SMEs of pastry and cookies that has been established for more than 10 years, plans to expand overseas. This study aims to identify countries with potential for Tintun's Cookies products, analyse external and internal factors, and formulate appropriate export strategies for Tintun's Cookies in preparing for exports to the target country. The research method uses Market Research Analysis using Trademap data and indicators such as import tariffs, requirements, trends, and distance in the destination country, PESTEL, EFE, IFE, and Marketing Mix 7ps. The results of the study show that Malaysia is the recommended country to be the main export destination for Tintun's Cookies products. This is supported by high market demand, proximity, elimination of import tariffs, ease of regulation, and cultural and product trend similarities. Based on the intersection of the IFE and EFE matrices, it shows that Tintun's Cookies is in quadrant 1, namely Grow and Build, where this position shows that Tintun's Cookies is in good condition in terms of strengths and opportunities and has the capability to export cookies to Malaysia. Thus, it is recommended a marketing strategy to take advantage of opportunities by developing products, market penetration, and market development. Some of the proposed strategies are to meet export requirements in Indonesia and Malaysia through export training from the government, meet labelling and identity requirements for cookies in Malaysia, set competitive selling prices, collaborate with the government and e-commerce media to reach consumers.    

This study aims to analyze the role of Social Media Marketing and pricing in influencing consumer purchasing decisions at Tabona Dessert MSMEs in Padangsidimpuan City. Social Media Marketing has become one of the main marketing strategies for MSMEs, especially in increasing visibility and market reach. On the other hand, pricing is an important factor that can influence consumer perceptions of value and purchasing decisions. This study uses a quantitative method with data collection through a questionnaire survey distributed to consumers of Tabona Dessert MSMEs in Padangsidimpuan City. The data obtained were analyzed using multiple regression techniques to see the effect of Social Media Marketing and pricing on purchasing decisions. The results of the study indicate that Social Media Marketing has a significant influence on purchasing decisions, where effective marketing strategies on social media can increase consumer interest and awareness of MSME products. In addition, pricing has also been shown to have a significant effect, where competitive prices and in accordance with product quality are the main considerations for consumers in making purchasing decisions. In conclusion, the combination of effective Social Media Marketing and appropriate pricing can significantly increase consumer purchasing decisions for Tabona Dessert MSME products in Padangsidimpuan City.

Changes in social conditions and lifestyle change people's consumption patterns, so there is a need for innovation in making food by utilizing vegetables to increase nutritional complexity. Stuffed Chicken is a processed product made from the main ingredient of chicken meat with the addition of vegetable puree. These problems became the objectives of this study to determine: 1) Sensory quality results which include shape, color, taste, aroma, texture and level of preference; 2) Nutritional content which includes energy, carbohydrates, protein, fat, fiber, and vitamin A; 3) Selling price of stuffed chicken per 250 gram package. This research used observation method through a sensory quality test with 30 panelists. Data result were processed with a single anova test followed by a Duncan’s test. Nutritional content (energy, carbohydrate, protein, fat, fiber, and vitamin A) was tested in the laboratory. The results showed: 1) the addition of vegetable puree proportion (carrots, sweet corn, and peas) affects the criteria of taste and aroma, while the criteria of shape, color, texture and level of liking have no significant effect. The nutritional content of stuffed chicken is energy of 294.85 kcal, carbohydrates 42.90g, protein 14.96g, fat 7.24g, Fiber 3.23g, and vitamin A 67.10 μg. The selling price of stuffed chicken is known to be Rp.36,500 per package weighing 250 grams.

Good nutrition is an important foundation for a child to grow and develop optimally, especially children who grow and develop in vulnerable environments. The results of the 2021 Nutritional Status survey show that 1:4 Indonesian children experience stunting and 1:10 children experience malnutrition. Prevention of stunting must be as early as possible, starting from portions of the plate with balanced nutritional content. Tempeh is a fermented product made from soybeans, the price is quite cheap, tempeh is also the best source of energy and protein, tempeh contains prebiotics which are good for the intestines, low in sodium and carbohydrates. 84 grams of tempeh contains 162 calories, 15 grams of protein, 9 grams of carbohydrates, 9 milligrams of sodium and many others. Efforts can be made to increase the knowledge and skills of cadre mothers and mothers of toddlers by conducting counseling, demonstrations and simulating tempe food. This dedication has a positive effect on knowledge, skills and ideas in making a variety of healthy snacks. The aim of this community service is so that mothers of babies and toddlers know and understand that tempeh food can be processed into various healthy snack ingredients to prevent stunting. The method of implementing activities in general includes the stages of introduction, counseling, demonstration and evaluation. It is hoped that in the future, cadre mothers and the community, especially mothers who have babies and toddlers in RW03 RT02, Kualu Village, Tambang Kampar District, will be more creative in making preparations made from tempeh that are rich in nutrients in an effort to prevent stunting and more often seek the latest information about nutrition in the reproductive cycle.

Furniture has high added value and significant global competitiveness, largely due to the diversity of natural raw materials available in Indonesia, such as wood, rattan, and bamboo, as well as distinctive and high-quality designs. This advantage is supported by the skills and competence of the available human resources, making Indonesian furniture superior to products from other countries. Product quality is a key element in winning market competition, as it impacts customer satisfaction and loyalty. Masnur Joglo, a furniture company located on Jl. Muara Karya, specializes in producing various types of furniture from high-quality woods such as super mahogany and red teak. However, the purchasing system, which requires customers to visit the store directly and manually record prices, results in inefficiencies in terms of time and transportation costs. Customers often need to visit multiple stores to find the desired product, which is an inefficient process. To address these challenges, this study proposes the development of an Android-based sales application as a solution. This application is designed to expand Masnur Joglo's market reach and facilitate online ordering of furniture products, anytime and anywhere. The study aims to design and develop an Android-based sales information system that can enhance operational efficiency and streamline the sales process while better meeting customer needs. The application development method employs the waterfall model and uses MySQL and Firebase databases.  

Sharia marketing strategy is a plan or planning of entrepreneurs and companies which is the implementation of the concept of determining prices, targets, and procedures for promotion and expansion of ideas, goods and services for exchange that meets customer needs. This study aims to find out the buying interest and consumer interest in Jambi batik. This research is a qualitative research, because this research instrument uses interviews to get data, The population in this study is consumers who buy Jambi batik products or batik at Ardiah stores. A sample of 73 people was determined, with interview techniques. The results of the study found that: Sharia marketing strategy significantly had a positive effect on buying interest with a value above 0.477 meaning that 47.7/% of Jambi batik marketing could explain its influence on Jambi batik buying interest, while 52.3% was explained by other factors.    

The purpose of this study was to determine the effect of product quality, price perception, and brand image on purchasing decisions and to find out the indicators that influence these variables in PRODUCT QUALITY ANALYSIS, PRICE PERCEPTION AND BRAND IMAGE ON PURCHASE DECISIONS OF VIT BRAND DRINKING WATER IN VILLAGES BANJARNEGARA GRIPIT.                 The independent variables in this study are product quality, perceived price and brand image. The dependent variable in this study is the Purchase Decision using the Reo Purba formula in selecting the sample used based on chance encountered or whoever the researcher sees as suitable as a data source, namely 100 respondents.                The method used in analyzing the data is multiple linear regression analysis which includes the t test and f test where previously the data was tested with validity, reliability and classic assumption tests, for the classical assumption test consisting of multicollinearity tests, heteroscedasticity tests and normality tests with SPSS program assistance. The results of the study show that product quality has a significant effect, price perception has a significant effect, brand image has no significant effect on purchasing decisions for bottled drinking water with the VIT brand in the village of Gripit, Banjarnegara.  

This study aims to test and analyze the influence of product quality, service quality, price, location and product innovation on the purchase decision of Martabak Favorite Pak Man in Sumpiuh District, Banyumas Regency, Java Jengah Province. Data collection was carried out with a data questionnaire using a likert scale of 5 options. Populasi dati this study is the buyer of mr. man's favorite martabak in sumpiuh district of Banyumas regency, Central Java Province, which numbers 96 people. Technical sampling using Accidental sampling is a direct sampling technique for this type of research data that can be done with easy and convenient steps by not getting into difficulties even if done accidentally or by chance. Data collection techniques use questionnaires and observations. The method used in analyzing the data is multiple linear regression analysis which includes the T test and F Test or Model Feasibility which previously the data was tested first with validity tests, reliability tests, and classical assumptions, classical assumption tests consisting of multicollinearity tests, heteroscedasticity tests and normality tests with the help of the SPSS program. The results showed that product quality had a significant effect, service quality had a significant effect, price had a significant effect, location had a significant effect and product innovation had a significant effect on the purchase decision of Mr. Man's favorite Martabak in Sumpiuh District, Banyumas Regency, Central Java Province

The use of E-Commerce platforms has a significant impact on students' shopping patterns and consumption behavior. This article aims to analyze the factors that influence students in choosing to shop through E-Commerce and its impact on students' consumptive behavior from the perspective of consumption theory and modernization theory. The method used in this research is a qualitative approach, with sources collected through literature studies, data analysis, validity of analysis with data triangulation techniques. The results show that factors such as ease of use, price, product quality, availability of goods, emotional benefits, and tangible evidence influence students in choosing to shop through E-Commerce. The impact is a significant change in students' consumption patterns, which includes satisfaction with purchases, ease of product access, but also uncertainty about future needs and changes in shopping priorities. The implication is the importance of financial awareness and wise financial management skills for university students in dealing with the use of E-Commerce to minimize the negative impacts and maximize the benefits in improving their quality of life.    

Micro, Small and Medium Enterprises (MSMEs) are companies that produce goods to meet the needs of local communities. To attract customers in the face of stiff competition, business owners must plan their prices and internet marketing tactics. The aim of this research is to find out whether discounts and internet sales influence customers' decisions to buy products at the Omah Bouquet Bendogerit shop, Blitar City. Omah Bouquet company customers who have made purchases are the subjects of this research, and questionnaires are used as a data collection tool. Respondents in this study totaled 124 people. A quantitative approach is the research method used. This research uses multiple linear regression analysis as the analysis method. At a significance level of 0.000<0.05, research findings show that “the price variable (X1) has a significant and positive effect on the purchasing choice variable (Y). At a significance level of 0.000<0.05, the online promotion variable (X2) has a significant and positive effect on the purchasing choice variable (Y). At the significance threshold of 0.000 < α 0.05, the price variables (X1) and online promotions (X2) jointly influence purchasing choices (Y).”      

The existence of financial literacy helps individuals make smarter purchases, for example by thinking about the needs that need to be met, the price of products, services and services provided. Good financial literacy facilitates thinking in making decisions, especially in the financial sector. Because in this case they are considered capable of reading or assessing and considering the current financial situation. Financial literacy is needed not only in personal life, but also in work, especially those that are closely related to financial activities. In the family itself, good financial literacy usually has to be carried out by the head of the family or other family members such as the mother. If the family lacks people who have good financial literacy, then the family's spending or consumption may not be commensurate with the income earned in the family, so it can be said that there is a lack of money to meet the family's living needs. This can also happen in social life. It could also be said that if we have good financial literacy, we cannot manage our expenses well.                                                     

The purpose of this study is to determine the influence of price and product quality on consumer satisfaction of Wardah beauty products in Surabaya. The data collection technique in this study is using the probability sampling method with a simple random sampling technique by taking random samples. The sample in this study used 100 respondents who were users of Wardah beauty products in Surabaya. The result of this study is that price has an influence on consumer satisfaction, as evidenced by the results of a partial research test (T) where the price variable has a sign value. 0.000 < 0,05, and the t-value is 17,482 > 1,984. And product quality has an influence on consumer satisfaction, as evidenced by the results of the Partial (T) research test, where the Product Quality variable has a significant value. 0.000 < 0.05, and the t-value is calculated 17,366 > 1,984. Meanwhile, in the results of the simultaneous research test (F), the price and quality of the product have a sign value. 0.000 < 0.05 and the f-value is calculated 186,267 > 3,089, so it can be concluded in this study that price and product quality simultaneously have a positive effect on consumer satisfaction.

This study examines microeconomic activities in the form of part-time plywood manufacturing in Jerukgiling Village, Kendal Regency, which has been running for two years and involves ten workers. Plywood production is carried out by housewives as an additional job after completing household chores and activities in the rice fields. With a price of Rp1,200 per sheet, plywood production provides additional income for families in the village. The raw materials for making plywood come from sengon and jagon wood, provided by Mr. Gunawan, a boss from Brayu Hamlet, Kertosari Village, Singorojo Subdistrict, Kendal District. The production process is carried out in a special place that is now available, unlike before when it was done in each house. Plywood is collected every day with a production quantity of 200-300 pieces, although payment is made at a later date. The study also found that working hours are flexible, with production activities extending into the evening. The health center routinely checks the health of the workers every month to ensure that their health conditions are maintained. The analysis concludes that this plywood-making business not only provides economic benefits, but also provides flexibility for housewives in carrying out their dual roles. The main resource person for this research was Mrs. Karomah, one of the workers, who provided a detailed description of the dynamics and challenges faced in running a plywood-making business while taking care of their children

The purpose of this service is to find out how and how much influence the use of the management control system (SPM) and marketing strategies implemented at the Campus Coffee Shop has to improve quality so that it can survive in the competition of similar coffee shop businesses. Marketing development strategy for campus coffee shops (KOKAM). Several approaches that can help coffee shops around campus increase their attractiveness and business success include understanding the target market, strong branding, menu variations, special promotions for students, collaboration with student organizations, a comfortable and instagrammable atmosphere, promotions on Social Media. Conclusion Warkop campus coffee (KOKAM) is growing and attracting more customers, prioritizing the quality of the products sold, warkop is a comfortable place with affordable coffee prices with the aroma and taste of coffee being the main attraction, by creating a variety of different coffee flavors, take advantage of social media platforms to introducing warkop.