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Acep Sindi Sapari

Jurnal Cakrawala Pendidikan dan Biologi 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

This study aims to describe students' interest in learning Indonesian language subjects in class VII-I SMP Negeri 4 Cimahi in the 2024/2025 school year. The research method used is descriptive qualitative. The results showed that students in class VII-I at SMP Negeri 4 Cimahi already had an interest in learning in Indonesian language subjects in class. Supporting factors for student interest in learning are student motivation, encouragement from Indonesian language teachers, a conducive learning environment and adequate facilities and infrastructure. The inhibiting factors of students' interest in learning in class VII-I SMP Negeri 4 Cimahi are the conduciveness of the classroom environment, the lack of complete learning facilities and infrastructure and the busyness of individual students when learning Indonesian subjects. Efforts made by Indonesian language teachers are providing motivation and encouragement before Indonesian language learning takes place and ensuring a conducive learning environment. The conclusion of this research is a) interest in learning plays an important role in the achievement of Indonesian language learning objectives in class VII-I SMP Negeri 4 Cimahi 2) Most students in class VII-I SMP Negeri 4 Cimahi already have the criteria for interest in learning in class 3) factors that support student interest in learning in class VII-I SMP Negeri 4 Cimahi are learning motivation, encouragement from Indonesian language subject teachers, conducive environment and adequate facilities and infrastructure.

Ach. Syaikhu; M Rafli Nur; Dedik Irawan; Faridatul Mufidah; Ani R

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2024 Asosiasi Periset Bahasa Sastra Indonesia

In line with the rapid advancement of technology, there has been a significant decline in reading interest across various age groups—both adults and children. One of the main contributing factors is the increasing addiction to digital devices, which has shifted attention away from reading activities and learning responsibilities at home. In response to this issue, we have initiated a movement aimed at revitalizing the spirit of literacy through the establishment and development of the Baitul Ilmi Community Reading Center located in Gesang Village. As an initial step, we have launched a book donation program, open to anyone who wishes to contribute books to support the sustainability of this literacy initiative. Based on our preliminary study, the primary target audience of this program includes children at the kindergarten and elementary school levels. To enhance their engagement and participation, we have adopted the field trip method as our key strategy. This method has proven to effectively increase children's enthusiasm and has received a positive response from the local community, particularly from parents. This initiative is also supported by various community stakeholders, including village authorities, the Family Welfare Empowerment Team (TP PKK), and the Gesang Village Youth Organization (Karang Taruna), all of whom are committed to fostering a culture of literacy from an early age to ensure a brighter future for the next generation.

Roro Fatikhin; Nuari Anisa Sivi; Wafiq Abdulloh

Polygon : Jurnal Ilmu Komputer dan Ilmu Pengetahuan Alam 2024 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This study aims to analyze congregants’ interest in Islamic study sessions at Al-Ikhlas Mosque using a descriptive qualitative approach. Islamic study sessions play an essential role in enhancing religious understanding, character development, and social cohesion within the Muslim community. However, attendance levels tend to fluctuate due to various influencing factors. Data were collected through observations, interviews, and documentation to explore the perceptions, motivations, and experiences of the congregants. The findings reveal that congregants’ interest is shaped by several key factors, including the study theme, the lecturer’s delivery method, the timing of the sessions, mosque facilities, spiritual needs, and social encouragement from the surrounding community. Based on field data, congregants’ interest can be categorized into three levels: high, moderate, and low. This research is expected to assist mosque administrators in optimizing the implementation of Islamic study sessions by adjusting themes, selecting appropriate lecturers, and improving facility convenience.

Fransiskus Ganeza Sutomo; Mifda Rasida Quratul Aini

Penelitian ini mendalami pentingnya memahami karakteristik individu peserta didik dalam merancang proses pembelajaran yang efektif agar pembelajaran dapat mencapai tujuan secara menyeluruh untuk peserta didik. Karakteristik peserta didik adalah faktor-faktor yang ada pada diri peserta didik yang tiap individunya memiliki ciri berbeda dengan individu yang lain. Dengan mengkaji berbagai teori dan penelitian, studi ini menyoroti peran krusial perbedaan individu dalam menentukan keberhasilan belajar. Artikel ini menekankan pentingnya menyesuaikan strategi pembelajaran dengan karakteristik kognitif, afektif, psikomotor, dan sosial peserta didik. Penelitian ini juga membahas berbagai metode untuk menilai karakteristik peserta didik melalui assesmen diagnostik kognitif maupun assesmen diagnostik nonkognitif seperti melalui observasi, tes, dan wawancara. Selain itu, dibahas pula penerapan penilaian ini dalam merancang pembelajaran yang berdiferensiasi dan berbasis proyek. Dengan menyesuaikan pembelajaran dengan kebutuhan individu, pendidik dapat meningkatkan keterlibatan, motivasi, dan prestasi peserta didik sehingga apa yang menjadi tujuan dari suatu pembelajaran dapat secara maksimal. Pemahaman yang mendalam tentang karakteristik peserta didik sangat penting untuk menciptakan lingkungan belajar yang inklusif dan efektif. Dengan mempertimbangkan faktor seperti gaya belajar, minat, dan pengetahuan awal, pendidik dapat memupuk pendekatan pembelajaran yang lebih berpusat pada peserta didik sehingga pembelajaran akan lebih bermakna dan dapat mencapai tujuan yang diharapkan.

Nuur Aini; Siska Yulia Rahmi; Yulia Rahman; M. Arif

Akhlak : Jurnal Pendidikan Agama Islam dan Filsafat 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This research was motivated by the problem of students who were less active in asking and answering questions and did not pay attention to the teacher when explaining the material. The aim of this research is to determine the effect of the STAD learning model on learning outcomes in terms of students' high interest, medium interest and low interest. The sample in this study was 42 class V students of UPTD SDN 02 Taram, using a saturated sampling technique. This research design uses quasi-experiment, because it involves 2 groups, namely the experimental group and the control group. Data collection techniques use questionnaires and test questions. Based on the results of research and data analysis, the t test calculation was found to be influential or Ha was accepted. So, from the results of the t test it is known that students' high interest is obtained tcount = 1.075; ttable for the 5% significance level is 2.446. So, tcount < ttable. This means that Ha is influenced or accepted. Medium interest obtained tcount = 0.742; ttable for the 5% significance level is 2.048. So, tcount < ttable. This means that Ha is influenced or accepted. Meanwhile, low interest obtained tcount = 1.526; ttable for the 5% significance level is 4.302. So, tcount < ttable. This means that Ha is influenced or accepted.

Novita Romaito Sinaga; Risden Anakampun; Sabar Rudi Sitompul; Damayanti Nababan; Ronny Simatupang

Tri Tunggal: Jurnal Pendidikan Kristen dan Katolik 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Sinaga, Novita Romaito. 2024. "The Influence of PAK Learning Interest Through the Implementation of the Game Based Learning Model for Class IX of SMP Negeri 4 Doloksanggul, Humbang Hasundutan Regency, Academic Year 2024/2025." Thesis: Christian Religious Education Study Program, Tarutung State Christian Institute. The aim of this research is to determine the positive and significant influence of Game Based Learning by PAK teachers on the interest in learning PAK of class IX students of SMP N 4 Doloksanggul for the 2024/2025 academic year. The method used in this research uses quantitative with a descriptive approach to inferential statistics. The population is all class IX students of SMP Negeri 4 Doloksanggul, Humbang Hasundutan Regency for the 2024/2025 academic year, totaling 149 people and a sample of 43 people was determined, namely 30% of the population using simple random sampling techniques. Data was collected using a positive closed questionnaire with 46 items. The results of data analysis show that there is a positive and significant influence of Game Based Learning by PAK teachers on the interest in learning PAK of class IX students of SMP N 4 Doloksanggul for the 2024/2025 academic year: 1) Test the analysis requirements: a) a positive relationship test obtained a value of rxy = 0.594> rtable = 0.301, thus it is known that there is a positive relationship between variable significant between variable b) Regression coefficient of determination test (r2) = 35.3%. 3) Testing the hypothesis using the F test obtained Fcount> Ftable=22.28>1.51. Thus Ha is that there is a positive and significant influence of Game Based Learning by PAK teachers on the interest in learning PAK of class IX SMP N 4 Doloksanggul Academic Year 2024/2025 is accepted and H0 is rejected.

Nunut Hutabarat; Hisardo Sitorus; Andar Gunawan Pasaribu; Iwan Setiawan Tarigan; Arif Surpi Sitompul

Tri Tunggal: Jurnal Pendidikan Kristen dan Katolik 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This study aims to determine the effect of exemplary Christian Religious Education (PAK) teachers on Christian character building and learning interest of grade XI students of HKBP 1 Tarutung Private High School in the 2023/2024 school year. The research method used is descriptive quantitative with inferential statistics. The study population included all grade XI students, totaling 214 people, with a sample of 43 students (20% of the population). Data were obtained through a closed questionnaire totaling 55 items. The results of the analysis show: 1) There is a significant influence of exemplary PAK teachers on the formation of students' Christian character, with the value of F count 10.628> F table 4.08 and an influence of 20.6%; 2) The exemplary of PAK teachers also affects students' interest in learning, with the value of F count 24.274 > F table 4.08 and an influence of 37.2%; 3) The exemplary of PAK teachers has a simultaneous influence on the formation of Christian character and student interest in learning, with the value of F count 14.411 > F table 3.08 and an influence of 41.9%. This result shows that the exemplary role of PAK teachers plays an important role in the formation of Christian character and increasing students' interest in learning. Thus, Ha is accepted and H0 is rejected, which confirms that the teacher's example has a significant positive impact on students.

Hafizah Tulwardiah; Ulfatmi Ulfatmi; Muhammad Zalnur

Akhlak : Jurnal Pendidikan Agama Islam dan Filsafat 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This research is motivated by the interest in learning to learn to read the Qur'an is very important for santri / female students of fishermen's children at MDTA Darul Hujjaj Joundul II Complex Tabing Hajj Dormitory. The purpose of this research in general is to find out how the interest in learning and the ability to read the Qur'an of fishermen's children at MDTA Darul Hujjaj Joundul II Complex Tabing Hajj Dormitory. This research uses a qualitative approach in the form of a case study. Data collection techniques in this study are using observation, interview and documentation techniques. Then the data that has been collected is processed with the analysis model. The results of the research conducted, the author can conclude that there are several variations in the interest and ability to read the al quran of fishermen's children at MDTA Darul Hujjaj. For santri who have been able to read Al quran and Iqro‘ fluently on average have a high interest in learning Al qur'an, while on the contrary for santri who have not been able to read Al quran and Iqro’ on average have a low interest in learning Al qur'an. Therefore, the figure of a teacher in this process is an important thing, because from the results of the study it is concluded that the way and method of teaching an MDTA teacher can affect the ability and interest in reading of fishermen's children in MDTA Darul Hujjaj.

Kristina Mendrofa; Eben H. Telaumbanua; Sabar Rudi Sitompul; Maria Widiastuti; Lasmaria Lumban Tobing

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2024 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The research aims to determine the positive and significant influence of using quizizz-based audio-visual learning media on students' interest in learning in class XI Christian Religious Education subjects at SMA Negeri 1 Tukka, Central Tapanuli Regency for the 2023/2024 academic year. The research hypothesis is that there is a positive and significant influence between the use of quizizz-based audio visual learning media on students' interest in learning in class XI Christian Religious Education subjects at SMA Negeri 1 Tukka, Central Tapanuli Regency for the 2023/2024 academic year. The One-Group Pre-Post Design research method is an experiment carried out on just one group without a comparison group. The population of all class The sample was purposive sampling, namely students of class XI IPA 1 and XI IPA 2 with a total of 44 people. The research instrument is a closed questionnaire. The results of data analysis obtained: a) The value rcount=0.603>rtabel=0.297 and tcount=4.899>ttable=2.021 shows that there is a positive and significant relationship between the use of quizizz-based audio visual learning media and students' interest in learning in Christian Religious Education subjects. b) Regression equation. c) The determination test revealed that the magnitude of the effect was 36.39%. d) Hypothesis testing obtained Fcount=23.914>Ftable=3.23, so H0 is rejected and Ha is accepted. The research concluded that there was a positive and significant influence between the use of quizizz-based audio visual learning media on students' interest in learning in class XI Christian Religious Education subjects at SMA Negeri 1 Tukka, Central Tapanuli Regency for the 2023/2024 academic year.

Beni Sandra; Siti Kholijah; Erpiana Siregar

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The aim is to determine the significant influence of Service and Profit Sharing Ratio on Customer Saving Interest at Bank SUMUT KCPSy Panyabungan. This research uses a quantitative description method. Sampling was taken using a simple random sampling technique, by distributing questionnaires directly to 98 respondents. With the help of SPSS version 25. The research results are based on SPSS calculations that service influences customers' interest in saving. This is proven by the calculated t value being greater than the t table, namely: (2,329 > 1.895) with a significant value of 0.022 < 0.05, and the profit sharing ratio influences customers' interest in saving. This is proven by the calculated t value being greater than the t table, namely: (2.258 > 1.895) with a significance value of 0.026 < 0.05, then it can be concluded that the Profit Sharing Ratio (X2) variable has a positive and significant effect on the customer's interest in saving variable. (Y). This is proven by the calculated F value of 5.654 > 3.092, a significant value of 0.005 < 0.05.

Santi Verawati Purba; Junjungan Simorangkir; Robinhot Sihombing; Raikapoor Raikapoor; Tahadodo Waruwu

Tri Tunggal: Jurnal Pendidikan Kristen dan Katolik 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

The study aims to determine the effect of parental attention on the interest in learning PAK of class XI students of HKBP Doloksanggul Private High School in the 2024/2025 Academic Year. The research hypothesis is that there is a positive and significant influence between parental attention on the interest in learning PAK of class XI students of HKBP Doloksanggul Private High School in the 2024/2025 Academic Year. The quantitative research method is descriptive and inferential. The population of all class XI students of HKBP Doloksanggul Private High School in the 2024/2025 Academic Year who are Protestant Christians is 159 people. The random sampling is 25% of the population, which is 40 people. The research instrument is a closed questionnaire. The results of the data analysis obtained: a) The value of r count = 0.647> r table = 0.312 and t count = 5.231> t table = 2.02439 indicates a positive and significant relationship between parental attention to the interest in learning PAK of class XI students of HKBP Doloksanggul Private High School in the 2024/2025 Academic Year. b) Regression equation. c) Determination test shows that the magnitude of the influence is 41.86%. d) Hypothesis test obtained F count = 27.411> F table = 3.23 then H0 is rejected and Ha is accepted. The study concludes that there is a positive and significant influence between parental attention to the interest in learning PAK of class XI students of HKBP Doloksanggul Private High School in the 2024/2025 Academic Year.    

Rotua Gultom; Grecetinovitria M. Butar-Butar; Helena Turnip; Boho P. Pardede; Lince R.T Simamora

Jurnal Teologi Injili dan Pendidikan Agama 2024 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

The purpose of this study was to determine the positive and significant influence of the use of Audio Visual Media on the learning interests of Christian Religious Education (PAK) students of class VIII SMP Negeri 2 Tarutung in the 2023/2024 academic year. The method used in this study is a quantitative research method with descriptive statistics. The population was all class VIII students of SMP Negeri 2 Tarutung, totaling 175 people and a sample of 35 people was determined using random sampling techniques or randomly. Data were collected with a positive closed questionnaire of 45 items. The results of the data analysis show that there is a positive and significant influence of the use of Audio-visual Media on the learning interest of students of Christian Religious Education (PAK) class VIII SMP Negeri 2 Tarutung in the 2023/2024 academic year: 1) Analysis requirements test: a) positive relationship test obtained rxy value = 0.426> rtable ( = 0.05, n = 35) = 0.334 thus it is known that there is a positive relationship between variable X and variable Y. b) Significant relationship test obtained tcount value = 2.706> ttable ( = 0.05, dk = n-2 = 33) = 2.042 thus there is a significant relationship between variable X and variable Y. 2) Influence test: a) Regression equation test, obtained regression equation Ŷ = 14.52 + 0.625. b) Regression determination coefficient test (r2) = 17.2%. 3) Hypothesis testing using the F test obtained Fcount> Ftable, namely 7.32> 1.62. Thus, Ha is accepted and H0 is rejected. Thus, it can be seen that the research hypothesis proposed by the author is accepted, namely that there is a positive and significant influence between Audio-visual Media on the learning interest of Christian Religious Education (PAK) students in class VIII of SMP Negeri 2 Tarutung in the 2023/2024 academic year.

Rame Febrianti Simanullang; Binur Panjaitan; Oktober Tua Aritonang; Lince Sihombing; Wilson Simanjuntak

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2024 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The purpose of this research is to find out whether there is an influence of the Discovery Learning Learning Model on Interest in Learning Christian Religious Education and Characteristics of Class VIII Students of SMP Negeri 1 Sianjur Mulamula, Sianjur Mulamula District, Samosir Regency, Academic Year 2023/2024. The method used in this research is a quantitative method with a pre-experimental research type with a "One Group Pretest-Posttest Design" design. The population is all students in class VIII of SMP Negeri 1 Sianjur Mulamula, Sianjur Mulamula District, Samosir Regency for the 2023/2024 academic year who are Protestant Christians, totaling 140 people and a sample of 32 people was determined using purposive sampling. Data was collected using a closed questionnaire with 20 items. The results of data analysis show that there is a significant influence of the discovery learning learning model on students' interest in learning in the subject of Christian Religious Education and Character Education for Class VIII Students of SMP Negeri 1 Sianjur Mulamula, Sianjur Mulamula District, Samosir Regency, Academic Year 2023/2024, proven by the significant test obtained by the value tcount > ttable (α=0.05; dk=n-1=31) which is 7.809 > 2.042, thus there is a significant influence between variable X and variable Y. Thus H0 is rejected and Ha is accepted.

Eka Yolanda Siregar; Lustani Samosir; Goklas J Manalu; Elisamark Sitopu; Rotua Samosir

Tri Tunggal: Jurnal Pendidikan Kristen dan Katolik 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

The purpose of this study was to determine whether there is a relationship between Parental Cooperation and Christian Religious Education Teachers in Increasing Interest in Learning PAK of Grade XI Students of HKBP Doloksanggul Private High School, Humbang Hasundutan Regency in the 2024/2025 Academic Year. The research hypothesis is that there is a positive and significant relationship between Parental Cooperation and Christian Religious Education Teachers in Increasing Interest in Learning PAK of Grade XI Students of HKBP Doloksanggul Private High School, Humbang Hasundutan Regency in the 2024/2025 Academic Year. This study uses a quantitative descriptive inferential approach, with a population of 159 people and a sample of 32 people, which is 20% of the population. Data were collected with a closed questionnaire of 28 items. The results of the analysis show that there is a positive and significant relationship between Parental Cooperation and Christian Religious Education Teachers in Increasing Interest in Learning PAK of Grade XI Students of HKBP Doloksanggul Private High School, Humbang Hasundutan Regency in the 2024/2025 Academic Year. This is proven by r count > r table of 0.804 > 0.349 and t count > t table of 7.387 > 2.042, thus there is a significant relationship between variable X and variable Y. So Ha is accepted and Ho is rejected.    

Yuli Arta Simbolon; Dame Taruli; Regina Nainggolan; Maria Widiastuti; Raikhapoor Raikhapoor

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2024 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The purpose of this research is to determine the influence of the contextual learning model on interest in learning Christian Religious Education and Characteristics of class X students at SMK Negeri 1 Siborongborong for the 2023/2024 academic year. The research method used is a quantitative method with a descriptive inferential type. The population is all 334 students of class Data was collected using a closed questionnaire with 20 items for variable Interest in studying Christian Religious Education and Character Education for class X students at SMK Negeri 1 Siborongborong for the 2023/2024 Academic Year. Influence test: a) regression equation test obtained regression equation Ŷ=18.83+0.753 X. b) regression coefficient of determination test (r2) = 63.3%. c) hypothesis testing using the F test obtained Fcount = 8.313 > Ftable = 1.86. Thus Ha, that is, there is a positive and significant influence of the contextual learning model on interest in learning Christian Religious Education and Characteristics of class X students at SMK Negeri 1 Siborongborong for the 2023/2024 academic year accepted and H0 rejected.

I Komang Andre Kusuma Sardana; Gede Bayu Rahanatha

Gemawisata: Jurnal Ilmiah Pariwisata 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Nowadays, many people spend their vacation time traveling to a new destination or a destination that has already been visited. This potential must be used by a destination to increase the interest of tourists to visit again. This research was conducted at Bali Dive Resort and Spa Tulamben which is located in Tulamben village, Karangasem. The purpose of this study was to test and explain the role of destination image, perceived value, experiential marketing on revisit intention in domestic customers of Bali Dive Resort and Spa Tulamben. The sample in this study were 120 respondents. Data collection was carried out by distributing questionnaires via google form. The collected data were analysed by classical assumption test, multiple linear regression analysis and hypothesis testing. The results of this study indicate that the variables of destination image, perceived value, experiental marketing have a significant positive effect on revisit intention. The implications of this research can be taken into consideration and input for Bali Dive Resort and Spa Tulamben in maintaining the revisit intention domestic customers by considering the variables of destination image, perceived value and experiential marketing.  

Emya Natalia Ginting; Oloria Malau; Tianggur Medi Napitupulu; Rida Gultom

Jurnal Teologi Injili dan Pendidikan Agama 2024 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

The purpose of this study was to determine the positive and significant influence of the Mastery Learning model on the interest in learning Christian Religious Education of Class XI Students of SMK Negeri 1 Siborong in the 2023/2024 Academic Year. The method used in this study is a quantitative descriptive inferential statistical research method. The population is all class XI students of SMK Negeri 1 Siborong in the 2023/2024 Academic Year, totaling 367 people and a sample of 56 people is determined, which is 15% of the population. Data were collected using a positive closed questionnaire of 40 items. The results of the data analysis show that there is a positive and significant influence of the Mastery Learning model on the interest in learning Christian Religious Education of Class XI Students of SMK Negeri 1 Siborong Borong in the 2023/2024 Academic Year: 1) Analysis requirements test: a) positive relationship test obtained rxy value = 0.525> rtable ( = 0.05, n = 56) = 0.226 thus it is known that there is a positive relationship between variable X and variable Y. b) Significant relationship test obtained tcount value = 4.529> ttable ( = 0.05, dk = n-2 = 54) = 2.000 thus there is a significant relationship between variable X and variable Y. 2) Influence test: a) Regression equation test, obtained regression equation Y ̂="19","48"+0.70X. b) Regression determination coefficient test (r2) = 27.5%. 3) Hypothesis testing using the F test obtained Fcount> Ftable=(=0.05, dk numerator k=22, dk denominator=n-2=56-2=54) which is 20.49> 1.39. Thus Ha, namely there is a positive and significant influence of the Mastery Learning learning model on the interest in learning Christian Religious Education of Class XI Students of SMK Negeri 1 Siborong Borong in the 2023/2024 Academic Year, is accepted and H0 is rejected.  

Ghina Nabilah; Bambang Septiawan

Jurnal Manajemen Bisnis Digital Terkini 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The use of technology also plays an important role in selling companies and consumers to dig up information and provide positive or negative opinions about the desired product, which will affect consumer purchasing interest before buying the product. This study aims to analyze the influence of lifestyle, brand image, and e-wom on Unisba students' purchasing interest in Skintific skincare products. The population of this study was 150 management students. The data collection technique used was questionnaire distribution. The data analysis tool used was multiple linear regression. The results of this study indicate that lifestyle, brand image, and e-wom have an effect on Unisba students' purchasing interest in Skintific skincare products. Students feel that buying skincare is a lifestyle and necessity, as well as brand image, and e-wom built from Skintific products make consumers continue to use the product. Skintific itself already has a good brand image, uses good quality ingredients, and has a good opinion in the eyes of consumers so that this good product quality can increase purchasing interest.

Andrean Samuel Siahaan; Rusmin Saragih; Magdalena Simanjuntak

Polygon : Jurnal Ilmu Komputer dan Ilmu Pengetahuan Alam 2024 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This research aims to apply the K-Means Clustering method in grouping consumer interests regarding the use of services at the Binjai Post Office. The Post Office is part of a state-owned enterprise in North Sumatra Province with the main task of providing postal and logistics services. Postal services remain one of the most important means of communication, especially for sending packages, letters, and documents. However, with various services and diverse consumer needs, post offices can provide more effective and relevant services. The K-Means Clustering method is a classification technique based on machine learning algorithms used to identify patterns present in consumer interest data. The data used in this research includes various related variables, namely the type of delivery, total cost, and delivery time. The results of the clustering process conducted using 3 clusters indicate that there is a grouping of consumer data based on preferences for using delivery services. In group 1, there are (21 data points) with a centroid at coordinates (C1) 2; 4.3810; 3.5238. In group 2, there are (124 data points) with a centroid at coordinates (C2) 3; 2.0565; 3.1452. In group 3, there are (387 data points) with a centroid at coordinates (C3) 3.6925; 1.1370; 1.7209. This research shows that the application of K-Means Clustering can enhance the understanding of consumer interests and assist in the development of more targeted strategies to optimally meet needs.

Riduan Riduan; A.A Miftah; M.Taufik Ridho

Jurnal Pajak dan Analisis Ekonomi Syariah 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

In Indonesia, the first sharia bank established in 1992 was Bank Muamalat Indonesia (BMI). Even though the development is a bit late when compared to other Muslim countries, sharia banking in Indonesia will continue to develop, if in the period 1992 - 1998 there was only one unit of Sharia Bank, then in 2005, the number of sharia banks in Indonesia had increased to 20 units. , namely 3 sharia commercial banks and 17 business units. Based on the data processing carried out in this research, the results were obtained for the variable Level of Understanding (X1) partially, namely with a significance level smaller than 0.05, namely with a significance level of 0.001, so it can be said that the variable Understanding has a significant influence on interest in using Islamic banks. Meanwhile, for the Trust variable (X2) partially, with a significance level smaller than 0.05, namely with a significance level of 0.040, it can be said that the trust variable influences interest in using Islamic banks. Furthermore, by using the F test to obtain a significance value of 0.001 which is smaller than 0.05, the regression model is usually used to predict that the level of understanding and trust together influence interest in using Islamic banks. The calculation of the coefficient of determination results in showing that all independent variables, namely Understanding (X1) Trust (X2) can explain the variable Interest in Using Sharia Banks (Y) by 20%, the remaining 80% is influenced by other variables not examined in this research.