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Urban mobility in Surabaya faces serious challenges due to the high ownership of private vehicles and the low use of public transportation. The Surabaya City Government launched Suroboyo Bus Electric in November 2024 as a sustainable transportation innovation on the Purabaya–ITS route. This study aims to analyze commuter preferences for the Suroboyo Bus Electric mode over private vehicles, by emphasizing functional factors (cost, travel time, comfort) and symbolic factors (status, identity, modern image). The research method used a quantitative descriptive approach with 400 respondents, primary data was obtained through questionnaires, while secondary data came from government documents and literature. The analysis was carried out through descriptive statistics, chi-square tests, and logistic regression. The results showed that the majority of respondents chose Suroboyo Bus Electric as the main mode (62%), with the dominance of young, middle-income users, and mostly women. Most of the respondents have one unit of private vehicle, but still use electric buses as a mode of complementing mobility. Travel destinations are dominated by social, economic, and educational activities, with an average travel time of 16–30 minutes. In terms of cost, more than half of the respondents spent Rp 5,000-Rp 10,000 per trip, indicating the affordability of fares. Symbolic factors also play an important role, where Suroboyo Bus Electric is perceived as a modern, clean, and sustainable city identity.

The transformation of marketing strategies from conventional methods to digital marketing has become an important factor in the development of the beauty industry, especially for Make Up Artists (MUAs) in Bandung. This study aims to analyze the impact of digital marketing through social media on increasing customer interest and the number of MUA service users, with a case study of Iwan Haadi, a professional MUA in Bandung who is active on Instagram (@iwanhaadimakeup) and TikTok (@iwanhaadi). This research employs a descriptive qualitative method with a case study approach, using interviews, observations of social media activities, and documentation of digital promotional content. The results show that before implementing digital marketing, MUAs generally relied on conventional promotions such as word of mouth and collaborations with wedding organizers. However, technological developments have encouraged many MUAs to shift to social media to expand their promotional reach. Based on observations of Iwan Haadi and 20 other MUAs in Bandung, around 85% have utilized social media particularly Instagram and TikTok to showcase their portfolios and client testimonials. The implementation of digital marketing strategies has proven to increase brand awareness and the number of customers by up to 65% over the past two years. In conclusion, digital marketing has a significant influence on increasing customers and competitiveness among MUAs in Bandung. Consistent and creative use of social media is the key to attracting customer interest and strengthening a professional image in the modern beauty industry.

This community service article aims to improve the marketing capacity of UMKM Tri.Crochet Situgede through the implementation of an integrated digital marketing strategy. The method used is qualitative with a Participatory Action Research (PAR) approach, involving collaboration between the implementation team and the UMKM owners. The program includes need assessment, branding improvement, promotional content creation, product photography, and optimization of Instagram and TikTok as the primary marketing platforms. Training and technical assistance were provided to enable UMKM to independently create content, manage posting schedules, and expand promotional reach. The results show a significant improvement in visual content quality, audience engagement, account reach, and product visibility. This directly impacted the increase in product sales. The findings indicate that an effective digital marketing strategy can enhance the competitiveness and market penetration of creative UMKM. Ongoing mentoring also proved crucial in ensuring the sustainability of marketing practices applied to handmade craft UMKM, allowing them to continue growing in an increasingly competitive market.

This study aims to analyze the influence of relationship marketing and e-servicescape on customer loyalty of Tokopedia users in Medan City. The rapid development of digital technology encourages Tokopedia to build long-term relationships with customers while creating a convenient and secure online shopping experience. This research employed a quantitative method with an associative approach, using data collected through questionnaires distributed to 100 Tokopedia users in Medan City and analyzed using multiple linear regression. The results show that relationship marketing has a positive and significant effect on customer loyalty, where effective communication, responsive services, and loyalty programs such as Tokopedia Points increase customer trust and emotional attachment. In addition, e-servicescape also has a positive and significant effect on customer loyalty through an attractive interface, easy navigation, and reliable transaction security. Simultaneously, both variables make a substantial contribution to building customer loyalty toward Tokopedia. Thus, effective relationship marketing strategies and high-quality digital environments are crucial factors in maintaining customer loyalty and enhancing Tokopedia’s competitiveness in the increasingly intense e-commerce industry.

Business is an economic activity carried out by individuals or organizations to produce and sell goods or services with the aim of making a profit. The NSH Group Store is a business that sells carpets, pillows, bolsters, and dolls located in the Sei Dadap I/II Plantation, Sei Dadap District, Asahan Regency, North Sumatra 21225. The NSH Group Store was established in 2016 and is owned by Mrs. Siti Komariah Siregar. Among the challenges faced by the NSH Group Store owner are irregular stock procurement. Sales transaction processes still use conventional methods, reducing efficiency and time effectiveness, and potentially leading to data errors. Supply Chain Management is a series of approaches used to efficiently integrate suppliers so that goods can be distributed in the right quantities, locations, and at the right time, with the aim of minimizing overall system costs. A bolster pillow is a pillow that can function as both a pillow and a bolster. Bolster pillows are oval and long, so they can be hugged while sleeping. The benefits of a bolster pillow include maintaining a proper sleeping position, reducing pressure on joints, helping reduce aches, improving sleep quality, and improving overall health. Therefore, by implementing Supply Chain Management (SCM), data processing will be faster and more accurate.

This study aims to develop a predictive model using linear regression to identify potential arrhythmias in the elderly based on electrocardiogram (ECG) data. Data were collected through observations at healthcare facilities from elderly patients with indications of arrhythmia, then preprocessed such as cleaning, normalization, feature selection, and outlier checking were carried out. The features used include PR interval, QRS duration, QT interval, and heart rate. The dataset was divided into training data (80%) and test data (20%) to build and evaluate the model. The training results showed that the model was able to predict the risk of arrhythmia with a Mean Squared Error (MSE) value of 0.15 and a coefficient of determination (R²) close to 1. Evaluation using a confusion matrix showed an accuracy of 76.19%, precision of 82.80%, recall of 76.19%, and F1 score of 72.70%. These results prove that linear regression can be used as an initial approach in the early detection of arrhythmias non-invasively in the elderly. This study provides a foundation for the development of ECG data-based clinical decision support systems and suggests future exploration of more complex models and integration with real-time monitoring technologies.

This study aims to analyze how informal communication plays a role in building a work culture and improving employee performance at the Pulang Ganteng Waioti Barbershop in Sikka Regency. This study used a qualitative approach with a case study design. Data were collected through in-depth interviews with the owner and 3 employees, as well as participant observation over a period of 4 weeks. The results showed that informal communication, in the form of casual chats, jokes, and emotional support between the owner and employees, can build a work culture based on trust, togetherness, and a sense of belonging. In addition, informal communication also facilitates the exchange of knowledge about shaving techniques, customer handling, and service innovation, which has a positive impact on improving employee performance and customer satisfaction. The conclusion of this study is that informal communication is not only a means of entertainment, but also an important tool in building a healthy work culture and improving performance in the barbershop. The implications of this study are expected to serve as a reference for other micro-business owners in managing informal communication to achieve business goals.

This study aims to analyze the implementation of halal and thayyib principles in culinary products produced by the MSME Rumah Makan Putra Buana. The halal and thayyib principles serve as essential standards in the culinary industry, particularly for small businesses seeking to ensure the safety, hygiene, and halal authenticity of the products served to consumers. This research employed a qualitative descriptive approach, with data collected through observation, in-depth interviews with employees, and documentation. The findings indicate that raw materials are procured from trusted distributors, selected based on freshness, quality, and halal assurance, and supported by regular suppliers chosen for their reliability and consistent quality. Raw material inspection is carried out upon delivery, and strict hygiene standards are enforced in the kitchen, including proper cleaning of utensils, maintaining a sanitary cooking environment, and ensuring employee hygiene. Storage procedures follow proper categorization, such as using freezers for perishable items and dry conditions for non-perishable ingredients. Routine evaluations are conducted to maintain product quality and production consistency. The study concludes that Rumah Makan Putra Buana has effectively implemented halal and thayyib principles, although challenges remain, such as fluctuating ingredient prices and inconsistent raw material quality.

This study aims to analyze the implementation of Islamic business ethics in the trading activities of Rumah Makan Nasi Padang Dua Al. Islamic business ethics emphasize principles of honesty, fairness, trustworthiness, good service, and the prohibition of fraud and exploitation. This research employs a descriptive qualitative approach through observation, in-depth interviews, and documentation. The findings indicate that most principles of Islamic business ethics are applied by the food vendors, including price transparency, friendly service, and maintaining food quality and hygiene. However, several aspects still require improvement, particularly environmental cleanliness management and consistency in food portions. Overall, the implementation of Islamic business ethics at this restaurant reflects a commitment to upholding values of justice and blessings in business practices. This study is expected to serve as a reference for improving Sharia-compliant culinary business practices and encouraging food entrepreneurs to adopt ethical values in their economic activities.

A prenuptial agreement is a legal instrument that functions to separate the assets between husband and wife, both assets that existed before and those acquired during the marriage. However, in practice, the implementation of prenuptial agreements often raises issues in cases of divorce, especially when one party maintains control over assets that are legally owned by the other party. This study aims to examine the legal considerations of the judge in Decision Number 490/Pdt.G/2024/PN Cbi between Trisiana Waty versus Lim Cipto Halim, which relates to claims of ownership over assets after divorce as regulated in the prenuptial agreement. This study uses a normative legal research method with statute, conceptual, and case approaches. Data were obtained through analysis of court decision documents, legislation, and legal doctrines from experts. The research results indicate that the judge considering the existence of a prenuptial agreement as evidence of lawful separation of assets in accordance with Article 29 of Law No. 1 of 1974, but rejecting the lawsuit because there is still a case concerning the division of joint property in the Serang District Court that has not yet obtained permanent legal force. Thus, the prenuptial agreement is recognized as a binding legal norm, but its application remains subject to the principles of legal certainty and non-contradiction of decisions within the Indonesian civil court system.

This study discusses the position of women in the creation of humankind based on Amina Wadud's feminist hermeneutics perspective as an effort to critique classical interpretations of the Qur'an that tend to be gender biased. For centuries, the tradition of interpretation dominated by male exegetes has shaped a theological understanding that places women in a subordinate and inferior position, especially in the narrative of human creation. Amina Wadud, as one of the contemporary Muslim feminists, offers a feminist hermeneutics approach that emphasizes the importance of historical context, linguistic analysis, and women's experiences in understanding the Qur'anic text in a more fair and comprehensive manner. This study specifically examines Wadud's interpretation of QS. An-Nisa 'verse 1, which states that humans were created from nafsun wahidah (one soul). Wadud asserts that this concept indicates the equality of origin between men and women, thereby rejecting the patriarchal view that women were created from men's ribs as second-class beings. The research method used was qualitative with a literature study approach, through analysis of Amina Wadud's works and relevant academic literature. The results of the study show that Wadud's feminist hermeneutics not only serves as a critique of classical interpretations that are laden with patriarchal bias, but also provides a strong theological basis for the recognition of gender equality in Islam. This approach opens up space for women to play an equal role in the social, political, and religious spheres. Thus, Amina Wadud's thinking contributes significantly to building a more inclusive, egalitarian, and gender-equitable understanding of Islam in accordance with the universal values of the Qur'an.

Globalization influences various aspects of life. One impact of globalization is the ease of access to information technology, which also influences moral and character issues. Islamic education is a strategic effort in shaping religious character in response to the challenges of the globalization era. This study aims to examine the role of Islamic Religious Education as a strategic step in strengthening religious character to face the challenges of globalization. The method used is a literature study with a qualitative approach, analyzing phenomena, concepts, and theories based on literature such as books, journals, and articles relevant to the research topic. The main findings of this study indicate that Islamic Religious Education has the potential to build religious character as a provision to face the impact and influence of global culture. This study identifies obstacles in strengthening religious character through Islamic Religious Education and offers solutions and strategies to strengthen that character. The implications of this study emphasize the importance of responding to moral and character issues in the era of globalization with an adaptive approach through solutions and strategies of Islamic Religious Education.

This community service was carried out at SMAS PGRI 1 Mojokerto City with the main goal of improving student discipline through the application of Japanese-style discipline culture. This activity is designed in a structured manner to have a real and sustainable impact on student behavior and the integrity of educational institutions. The method used is a participatory and applicative approach, so that students not only passively receive information, but also actively engage in the process of learning, reflection, and discipline practice. This approach emphasizes the direct involvement of students in activities that foster awareness, responsibility, and positive habits that support the creation of a conducive learning environment. The results of the implementation of activities are divided into three main categories. First, the short-term results seen immediately after the activity are increased students' motivation and understanding of the importance of discipline. Second, the medium-term results that appear within 1-3 months are in the form of real behavioral changes, such as punctuality, neatness, and compliance with school rules. Third, long-term results that contribute to strengthening the integrity of the institution as a school with a high discipline image. Thus, this community service is expected to be able to become a model for implementing a discipline culture that is effective, sustainable, and relevant to the needs of education in Indonesia.

The growing interest in learning the Japanese language in Indonesia, driven by popular culture such as anime, creates a need to understand the effectiveness of different learning media. The non-uniform effectiveness of media for each individual poses a major challenge. Therefore, this study aims to analyze the effectiveness of both anime and textbooks by segmenting learner profiles and identifying key determinants of success using an artificial intelligence approach. This research employed a quantitative method through a questionnaire survey of 120 respondents. The data were analyzed in two stages: the K-Means Clustering algorithm was used to group respondents into learner profiles, and the Decision Tree algorithm was used to identify the most significant factors that differentiate these profiles. The analysis successfully identified three distinct learner profiles: "Intensive & Adaptive Learner," "Flexible Learner," and "Passive Learner." The decision tree revealed that the perception of textbook effectiveness and the frequency of anime use are the strongest predictors in determining a learner's profile, more so than theoretical learning style preferences. It is concluded that media effectiveness is highly dependent on the learner's behavioral and perceptual profile, which underscores the importance of a personalized approach in language education technology.

Selecting the right supplier is a critical aspect of supply chain management, especially in a retail business like Parfume Corner, which relies on product quality, availability, and on-time delivery. This study aims to implement the VIKOR (VlseKriterijumska Optimizacija I Kompromisno Resenje) method as a multi-criteria decision-making approach to determine the best perfume supplier. The VIKOR method was chosen because of its ability to handle conflicts between criteria and produce optimal compromise solutions. The evaluation criteria used include product quality, price, on-time delivery, after-sales service, and flexibility in negotiations. Data were collected from five potential suppliers through observation, interviews, and historical transaction documents. The analysis results showed that one supplier obtained the lowest VIKOR index score, thus being determined as the best compromise solution. The implementation of the VIKOR method proved effective in providing objective and transparent recommendations, which can support Parfume Corner's strategic decisions in building long-term partnerships with reliable suppliers. This approach can also be adapted by similar businesses to improve procurement efficiency and quality. The test results obtained were that in the expert test a Good value was obtained, namely 80%, while in the system test a Very Good conclusion was obtained, namely 100%.

The Merdeka Curriculum represents Indonesia’s national education reform aimed at transforming learning paradigms toward a more contextual, flexible, and student-centered approach aligned with the Pancasila Student Profile. One of its key priorities is fostering critical thinking competence from the elementary level. This article aims to critically analyze the implementation of the Merdeka Curriculum in developing students’ critical thinking skills in Indonesian elementary schools. Employing a conceptual and literature-based approach, this study examines educational policies, theories of critical thinking, and recent research findings (2020–2025). The analysis reveals that the Merdeka Curriculum holds strong potential to enhance critical thinking through differentiated learning, project-based learning, authentic assessment, and the Pancasila Student Profile projects. Nevertheless, its implementation still encounters challenges, particularly regarding teacher competence, infrastructure readiness, and non-reflective learning culture. Therefore, strengthening teacher capacity, reforming assessment systems, and cultivating critical thinking as a school-wide culture are essential to realizing the goals of the Merdeka Curriculum effectively at the elementary education level.

This study aims to understand the impact of income distribution from the “Khas Matab–Agro Eco Edu Tourism” Program on the economic growth of communities in the area of the Al Hidayah Social Foundation (YSA), Bedugul, Bali. Unlike quantitative studies that measure impacts numerically, this research employs a descriptive qualitative approach to explore the perceptions, experiences, and socio-economic changes perceived by program beneficiaries. Data were collected through in-depth interviews, focus group discussions (FGDs), observation, and documentation. Thematic analysis was used to identify key themes related to changes in household income, consumption patterns, micro-enterprise empowerment, and perceptions of fairness in program distribution. The findings indicate that the “Khas Matab–Agro Eco Edu Tourism–Farming” Program not only enhances community economic access but also strengthens economic and social capital in education, fosters a sense of self-reliance, and promotes the sustainability of micro-enterprises. Nevertheless, challenges remain in ensuring equitable income distribution and improving community business management capacity. This study emphasizes the importance of an empowerment-based income distribution approach grounded in social capital theory (Putnam, 2000) and community empowerment theory (Chambers, 1997) for local economic development.

The National Public Transportation Driver Behavior and Competency Assessment System is a system designed to assess driver behavior and competence in order to improve the quality of service and safety of public transportation in Indonesia. The main problem in this study is the less than optimal testing of the program logic as a whole which has the potential to cause system errors in providing assessment results. Therefore, this study aims to apply the Path Testing method in White Box Testing to evaluate and ensure that all logic paths in the system have been completely tested and produce output as expected. The method used is Path Testing, which is a code-based testing approach that focuses on identifying and testing all independent paths in the program control structure. This process is carried out by analyzing the flowchart and control flow graph (CFG) of the system being tested, then designing and executing test cases based on the paths obtained. The test results show that the Path Testing approach is able to reveal program paths that were previously undetected by ordinary functional testing. This test successfully ensures that each branch of the system logic works correctly according to specifications. These findings confirm that the use of the Path Testing-based White Box Testing technique is very effective in improving system reliability and accuracy. The conclusion of this study is that the systematic application of Path Testing is able to improve software quality, prevent logical errors in the assessment process, and guarantee objective, accurate evaluation results in the national public transportation driver assessment system.

This study aims to determine the effect of Islamic behavior modification strategies through reward implementation on improving children's discipline in early spiritual activities at TK Unggulan An-Nur Surabaya. A quantitative approach was used with the Equivalent Time Sample Design involving 13 children aged 5–6 years. Observations were conducted over three weeks using indicators such as punctuality, attentiveness in prayer sessions, neat sitting, and memorization of short surahs and prayers. The results showed an increase in discipline scores during the first and second weeks when rewards were given, but a decline in the third week when rewards were withheld. These findings indicate that Islamic behavior modification strategies through rewards significantly improve young children’s discipline. Additionally, the effectiveness of the strategy depends on each child’s characteristics and the consistency of reward implementation. The findings support Skinner's reinforcement theory, asserting that positive behavior can be cultivated through proper reinforcement, particularly within the context of Islamic early childhood education.

This community service program aims to enhance public awareness and skills in managing household waste through an innovative recycling-based approach. The main problems identified in the target community include limited understanding of waste segregation, lack of knowledge regarding the economic potential of household waste, and insufficient skills to transform waste materials into useful products. To address these issues, the program was implemented through several stages, including an initial survey to identify community needs, environmental education and awareness sessions, hands-on training on producing recycled products, and continuous mentoring to ensure the sustainability of the activities.The results show a significant increase in participants’ knowledge of proper waste management and recycling concepts. Moreover, the community successfully produced various creative and functional recycled items such as plant pots, household crafts, and other aesthetically valuable products with economic potential. The program also facilitated the establishment of a resident group committed to continuing the initiative independently. Overall, this community service activity demonstrates that practical environmental education can effectively foster ecological awareness, strengthen community participation, and create opportunities for local economic empowerment through the utilization of household waste.