Analisis Peran Komunikasi Non-Formal dalam Membangun Budaya Kerja dan Meningkatkan Kinerja di Barbershop Pulang Ganteng Waioti, Kabupaten Sikka

Maria Goreti Mao Tokan ; Benediktus Te Basa
JURNAL RISET EKONOMI DAN AKUNTANSI (JREA) 📅 2026 Vol 3, No 4 🔗 DOI: 10.54066/jrea-itb.v3i4.3638
Abstract
This study aims to analyze how informal communication plays a role in building a work culture and improving employee performance at the Pulang Ganteng Waioti Barbershop in Sikka Regency. This study used a qualitative approach with a case study design. Data were collected through in-depth interviews with the owner and 3 employees, as well as participant observation over a period of 4 weeks. The results showed that informal communication, in the form of casual chats, jokes, and emotional support between the owner and employees, can build a work culture based on trust, togetherness, and a sense of belonging. In addition, informal communication also facilitates the exchange of knowledge about shaving techniques, customer handling, and service innovation, which has a positive impact on improving employee performance and customer satisfaction. The conclusion of this study is that informal communication is not only a means of entertainment, but also an important tool in building a healthy work culture and improving performance in the barbershop. The implications of this study are expected to serve as a reference for other micro-business owners in managing informal communication to achieve business goals.
Keywords
Non-formal Communication; Work Culture ; Employee Performance
How to Cite

Maria Goreti Mao Tokan & Benediktus Te Basa (2026). Analisis Peran Komunikasi Non-Formal dalam Membangun Budaya Kerja dan Meningkatkan Kinerja di Barbershop Pulang Ganteng Waioti, Kabupaten Sikka. JURNAL RISET EKONOMI DAN AKUNTANSI (JREA), 3(4). https://doi.org/10.54066/jrea-itb.v3i4.3638

Maria Goreti Mao Tokan; Benediktus Te Basa, "Analisis Peran Komunikasi Non-Formal dalam Membangun Budaya Kerja dan Meningkatkan Kinerja di Barbershop Pulang Ganteng Waioti, Kabupaten Sikka," JURNAL RISET EKONOMI DAN AKUNTANSI (JREA), vol. 3, no. 4, 2026.

Maria Goreti Mao Tokan; Benediktus Te Basa. "Analisis Peran Komunikasi Non-Formal dalam Membangun Budaya Kerja dan Meningkatkan Kinerja di Barbershop Pulang Ganteng Waioti, Kabupaten Sikka." JURNAL RISET EKONOMI DAN AKUNTANSI (JREA), vol. 3, no. 4, 2026.

Maria Goreti Mao Tokan; Benediktus Te Basa. "Analisis Peran Komunikasi Non-Formal dalam Membangun Budaya Kerja dan Meningkatkan Kinerja di Barbershop Pulang Ganteng Waioti, Kabupaten Sikka." JURNAL RISET EKONOMI DAN AKUNTANSI (JREA) 3, no. 4 (2026).

Maria Goreti Mao Tokan & Benediktus Te Basa (2026) 'Analisis Peran Komunikasi Non-Formal dalam Membangun Budaya Kerja dan Meningkatkan Kinerja di Barbershop Pulang Ganteng Waioti, Kabupaten Sikka', JURNAL RISET EKONOMI DAN AKUNTANSI (JREA), 3(4). doi: 10.54066/jrea-itb.v3i4.3638.

Maria Goreti Mao Tokan; Benediktus Te Basa. Analisis Peran Komunikasi Non-Formal dalam Membangun Budaya Kerja dan Meningkatkan Kinerja di Barbershop Pulang Ganteng Waioti, Kabupaten Sikka. JURNAL RISET EKONOMI DAN AKUNTANSI (JREA). 2026;3(4).

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