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PT WIKA Industri Manufaktur is a company operating in the automotive sector in Indonesia. The products sold by PT WIMA are the GESITS G1 and GESITS RAYA G electric motorbikes. The company must have an effective and efficient strategy in selling new electric motorbike products in Indonesia. This research aims to determine the implementation of marketing strategies carried out by PT WIMA. This research uses a qualitative approach by conducting interviews and collecting data from several parties involved in the PT WIMA marketing program. Through data collection using observation methods, it can be seen that the marketing strategy carried out by PT WIMA in marketing GESITS electric motorbikes is to use the Segmenting, Targeting, Positioning (STP) marketing strategy and also the 4P Marketing Mix strategy (Product, Price, Promotion, Place)  

The aim of this research is to determine the description and impact of promotion of Ulos Ragi Hotang on increasing tourist attraction in Meat Village, Toba Regency, because promotion is a very important thing to do in increasing tourist attraction. Mazid stated that promotion is a marketing activity to introduce, inform and offer a destination to the wider public so they want to come to visit. The method used in this research is qualitative with a descriptive approach, with 10 research subjects selected to collect data in the field. The results of this research show that the promotions that have been carried out by the government and the community through face-to-face sales (personal selling), publicity (Publicity), sales promotions, namely an increase in the attraction of tourists to come to visit the Meat Village, although not too much. However, there are changes from the previous year. In connection with the research results, the author provides input for the community government, Pokdarwis to maximize the promotion of Ulos Ragi Hotang in a sustainable manner, not just by activities carried out in the meat village such as the Meat art festival and the thousand tent activity as an annual event, but the government provides encouragement, especially to the community. weaving craftsmen to be more effective in promoting, then the community must maintain the beauty of the motifs and continue to preserve the culture of Ulos Ragi Hotang weaving as a superior product from Meat village

This article aims to make a handicraft product using bamboo as the main material, namely a miniature Phinisi ship which is made to be more familiar with Makassar culture and can have high economic selling value, it is hoped that it can be marketed and as a learning medium for the product, as well as helping the community consumptive by fulfilling the desire for unique items that are in demand by many groups. In this activity, the methods used include lectures, questions and answers or discussions, and training offers creativity by exploring innovative forms to make it more attractive and can be adapted to consumer needs with this product which is expected not only to be a medium for learning history but also to generate profits.

Salam buying and selling transactions are a form of buying and selling transactions with payment in advance and delivery of goods at a later date in accordance with the price, specifications, quantity, quality, residence and place of delivery, as well as previously agreed in the contract. Salam buying and selling transactions are transactions that are usually carried out by the people of Rantau Alai Village when the sale and purchase of palm oil is agreed. This research is entitled "Analysis of the Application of Buying and Selling Ba'i Salam in Improving Farmers' Welfare". The aim of this research is to determine the implementation of palm oil buying and selling transactions in Rantau Alai Village, to find out how Ba'i Salam reviews palm oil buying and selling transactions in Rantau Alai Village, to find out whether the implementation of Ba'i Salam Buying and Selling can improve farmer welfare. This research uses a qualitative method with a descriptive approach, in sampling the researcher uses a sample selection technique with the provisions of the characteristics and characteristics of the objects in the research, while the data collection technique is by observation, interviews and documentation. The research results show that the palm oil buying and selling transactions implemented in Rantau Alai village are in the form of cash and credit transactions (Ba'i Salam). Implementation of Salam buying and selling transactions in Rantau Alai Village. Although the Ba'i Salam buying and selling transactions have not been implemented by all tokes in Rantau Alai Village, the community admits that the Ba'i Salam buying and selling system has helped and provided relief to the community.

The practice of Ba'i Al Wafa' in an Islamic Economic Perspective is an agreement that occurs between two parties, namely the seller (the owner of the rice field) and the buyer, whereby the rice field can return to the seller (the owner of the rice field) if the rice field can be redeemed by the seller (the owner of the rice field). If the field has not been redeemed, the field will remain in the possession of the buyer. (2) Analysis of the Practice of Ba'i Al Wafa' Sawah in Parannapa Jae Village, Barumun Barat District, Padang Lawas Regency according to an Islamic economic perspective, namely buying and selling that takes place on condition that the goods being sold can be repurchased by the seller when the agreed grace period has arrived. Based on an explanation of the practice and theory of bai' al wafa', it can be said that the practice of buying and selling that took place in the village of Parannapa Jae, Barumun Barat District, Padang Lawas Regency, in practice was in accordance with an Islamic economic perspective.

Based on the results of research conducted that: (1) The concept in Islamic economics is something promised and paid by tenants as compensation or payment for the benefits they enjoy. In principle, anything that can be used as a medium of exchange in buying and selling may be used for payment in wages. In addition, wages must be something of value and permitted by syara' and the amount must be known. The amount of the prescribed wages is known by both parties, both in terms of rent and wages. An appropriate reward according to syara' is something of value and there is pleasure between the two parties. (2) The concept of Islamic economics regarding the payment system for rice field plowing services in Aek Bonban Village, Aek Nabara Barumun District, is in accordance with Islamic economic theory. The land owner gives the plowman's wages at the promised time. For every job of plowing a field, the owner of the field immediately gives his wages. There is a small portion that pays wages later or even after the harvest, but there is no intention to delay or prolong the payment of wages. Even so, this can be understood by both parties, because financially the owner of the rice field must be able to pay wages, and usually. this has been agreed before. because it has fulfilled the pillars and conditions of wages. where in the agreement made between the owner of the rice field and the rice farmer contains the amount of wages and the time of payment of the wages. So that there is no element of fraud in it that can harm either party.

Socio-economic relations are everything related to economic actions in meeting community needs such as clothing, food and shelter. In meeting economic needs, a person no longer looks at differences in ethnicity, race or religion. Kijang Island Village is the capital of Reteh District with land used as a coconut plantation by coconut farmers. The phenomenon that occurs is that farmers prioritize selling their harvest to tokeh in Kijang Island Village. This cannot be separated from the influence of a tokeh who is highly trusted by the community so that coconut farmers are very dependent on selling their harvest to the tokeh. The aim of this research is to find out about the socio-economic relations between farmers and coconut tokeh in Pulau Kijang Village, Reteh District, Indragiri Hilir Regency, Riau Province, as well as to find out the cooperative relationship between farmers and coconut tokeh in Pulau Kijang Village, Reteh District, Indragiri Hilir Regency, Riau Province. . In this study the method used was qualitative by checking the validity of the data using triangulation techniques. The results of the research show that the socio-economic relationship between farmers and coconut tokeh occurs because they have the same relationship goals, namely the goal of needing each other's help in buying and selling and receivables and tokeh needs farmers to become regular customers.

 In an era full of technological developments, various daily activities are connected with the help of the internet, making operations easier and faster. One use of this technology, for example, is massive marketing activities carried out via social media, one of which is WhatsApp. This application introduces WhatsApp Business features specifically designed to facilitate the marketing of their products to consumers. This increase in the number of WhatsApp users opens up more opportunities for businesses to maximize the application's potential as a digital marketing tool. The aim of this research is to determine the effect of promotions and services via WhatsApp on sales. This type of research is quantitative research. The sample used in this research was 37 people using the questionnaire distribution method as a data collection tool. The analysis technique used in this research is multiple linear regression analysis using the SPSS software application. The research results show that variable X1 (promotion) and variable X2 (service) each influence variable Y (sales) in a positive direction. Besides that, variables X1 (Promotion) and X2 (Service) in the model together are able to explain 40.3% of the influence on variable Y (Sales).

The development of business in the current era is very promising, there are many opportunities and challenges for a company. Companies will compete with each other to be able to meet consumer needs, thus companies must be able to compete with other companies so that they can survive the competition that occurs Along with the times that have entered the Asean Economic Community (AEC), the era of globalization has resulted in many new businesses emerging which can lead to competition figures, quantitative research is research based on empirical philosophy with statistical data analysis with the aim of explaining and selling hypotheses. The researcher chose this type of quantitative research because he wanted to know and prove the effect of product quality and service quality on customer satisfaction 3Second in West Jakarta. This study used an associative design which can be used to see the effect of two or more variables. Based on the f testing criteria it can be seen that the significant value is 0.000 or less than 0.05, it can be stated that there is a significant simultaneous influence on promotion (X1) and product quality (X2) on purchasing decisions (Y). Brand image has a significant effect on product quality. On the results of the t test, a significant value of the brand image variable was obtained at 0.000 ± 0.05, which means that brand image has a significant effect on consumer satisfaction. Product quality has a significant effect on product satisfaction 3seconds. In the results of the t test, a significant value of the product quality variable is obtained at 0.000 0.05, which means that product quality has a significant effect on consumer satisfaction.

Efforts to create consumer purchasing decisions, the company improves product quality and personal selling so that consumers feel satisfied in using the product and create interest in frozen food products Greetings. Gema Frozen Jombang Store implements product quality by maintaining product resilience and implementing personal selling by interacting directly with consumers. This research aims to determine the effect of Product Quality on Purchase Decisions at Gema Frozen Jombang Stores. This research focuses on consumers at Gema Frozen Jombang stores. The method used in this study is a quantitative research method and the number of samples used is 40 consumers using nonprobability sampling technique. Data collection techniques using a questionnaire. data analysis technique used is descriptive statistics, data quality test, classic assumption test, hypothesis testing and multiple linear regression analysis. Thei results of this study indicate that (1) Product quality has a positive and significant effect on purchasing decisions at Gema Frozen Jombang Stores. (2) Personal Selling has a positive and significant effect on purchasing decisions at Gema Frozen Jombang Stores. (3) Product Quality and Personal Selling have a simultaneous effect on purchasing decisions at Gema Frozen Jombang Stores.

The Covid 19 pandemic has impacted changes in business activities. Trading activities that were previously carried out conventionally have now become completely digital. With this change, not all MSMEs have sufficient knowledge and ability to use social media. This causes MSME players who do not follow these changes to be unable to compete with other MSMEs that are already selling online. The purpose of this community service is to provide assistance in creating Facebook, Instagram and WhatsApp social media accounts and then teach them how to promote and sell online on these accounts. The method used in this activity is the practice of creating social media accounts and uploading merchandise. The result of this activity is that UMKM Baby Fish Chips are able to sell online through the social media Facebook, Instagram and whatsapp.

The Bayat community is a community that has skills in making pottery crafts. Selling pottery crafts is one of the uses of individual creativity and skills and talents possessed by the Pagerjurang Bayat Klaten community which can be used to create prosperity and employment opportunities through the creativity and inventiveness of individual communities. The potential that exists not only requires capital, energy and funds for manufacturing, but Bayat village pottery entrepreneurs need to change their marketing strategy by using modern technology in the form of using Android devices in building their marketing strategy. This Community Service aims to motivate pottery entrepreneurs to form creative ways of thinking and productive behavior in developing marketing through Android devices. The Community Service Method uses qualitative and quantitative methods as a strategy for achieving goals. And as a result of community service activities, pottery craftsmen are able to implement marketing strategies using Android devices, so that sales turnover targets are achieved

The most frequently encountered non-organic waste issue is plastic bag waste which is widespread in society, even though plastic packaging is a material that is difficult to decompose or destroy. One simple activity that can be done to reduce plastic waste is to use paper bags. The process of making paper bags can use materials that are around us, such as waste paper. The activity carried out in community service is a socialization carried out in increasing the creative economic potential for the community in Bayung Gede Village, Kintamani District, Bangli Regency, Bali Province, in October 2022. From the community service activities that have been carried out in Bayung Gede Village, it can be concluded that participants who take part in the training can increase the selling value of products by using the skills they have and can increase the economic value in Bayung Gede Village.

This research uses a qualitative approach. The data for this research are speech obtained from speech events between sellers and buyers at the Malino People's Market, Gowa Regency. Language is the object of research and language use (sellers and buyers) is the subject of this research. The data source is the speech of sellers and buyers, which occurred in buying and selling transactions at the Malino People's Market, Gowa Regency, which were carried out from December 2022 to January 2023. The method used to collect data was the observation, listening, recording and note-taking method. Data analysis was carried out by adhering to a flow model data analysis flow which includes four activity steps, namely (1) data collection, (2) data reduction, (3) data presentation, and (4) conclusion/verification. The research results show that (1) The variety of buying and selling languages ​​at the Malino People's Market, Gowa Regency consists of (a) Sellers and buyers use Makassar language; (b) Sellers and buyers use the Makassar dialect of Indonesian; (c) Sellers and buyers use Bugis language; (d) The seller uses the Makassar dialect of Indonesian and the buyer uses the Jakarta dialect of Indonesian; (e) Sellers and buyers use the Jakarta dialect of Indonesian; (f) The seller uses Makassar language and the buyer uses Indonesian; (g) The seller uses Makassar language instead of Indonesian and the buyer uses Indonesian; (h) The seller uses Makassar language instead of Bugis language and the buyer uses Bugis language; (i) Sellers and buyers use a code-mixed language of Makassar or Bugis and Indonesian. (2) The interaction pattern in buying and selling interactions at the Malino People's Market, Gowa Regency consists of (a) transaction objectives; (b) the relationship between the seller and the buyer is personal: (c) bargaining; (d) the seller in his interaction develops verbal persuasion; (e) buyers in interactions develop verbal persuasion. (3) The speech levels of sellers and buyers in buying and selling interactions at the Malino People's Market, Gowa Regency consist of high, medium and medium levels.  

This study has a formulation of the problem regarding how to apply Islamic business ethics in buying and selling transactions in traditional markets Sungai Bengkal Market and how to apply Islamic business ethics in buying and selling transactions in traditional markets in Sungai Bengkal Village based on the principles of Rasulullah Saw. This study uses qualitative methods, the type of data used in this study is primary data and data collection techniques are through observation, interviews and documentation so that the results of this study indicate that the application of Islamic business ethics has been going quite well. It is proven by the way traders carry out buying and selling transactions following the principles of Rasulullah SAW such as being honest, trustworthy, precise in weighing, not hoarding goods, not doing al-ghab/tadlis and mutual benefit. Most of them have implemented it even though they don't know that it is included in Islamic business ethics. This is caused by a lack of knowledge about Islamic business ethics and some of the traders also only have elementary and high school graduates.

The purpose of this study was to find out and analyze the calculation of the use of raw materials in Asep Embordir, the advantages of Asep Embordir before using the Linear Program and the advantages of Asep Embordir after using the Linear Program to increase maximum profit. The method used in this research is a survey method. With a descriptive analysis approach. The data used are data from interviews and direct observations during April 2022 regarding raw materials for making apparel, labor wage costs, and profits and production time. The existing problems are then formulated using the linear programming method and solved using the simplex method. The results showed that the use of raw materials in Rmfcollectionembroidery for cloth was 45 wood, buttons (27.8) packs, thread 9 rolls) and collar hardener (162 meters). The optimal production quantity for all production variations according to the company's production capacity is 540 pcs, while for KDLP the optimal production is 60 pcs. RMFCollectionembroidery profit from the selling price of Rp. 35,000/pcs, the total profit from KDLP is Rp. 2,100,000, this can be representative of the profit from the production of other clothing sizes. Based on the results of research studies, it is suggested that for the future, if asep border will increase the amount of production, companies need to take into account development costs and need to further analyze the use of all existing production capacity so that production can be carried out optimally.

Purple yam (Dioscorea alata L.) is a local food with many sources of antioxidants, so it becomes a staple food for the community. The addition of purple yam flour to the production of cendol is expected to help increase the selling value of cendol and also purple yam. This research aims to produce cendol with the addition of purple yam flour which has antioxidant activity and liked by the panelists. A completely randomized factorial design was used in this study using 2 factors, namely the treatment of variations in the length of cooking time and variations in the concentration of purple yam flour added, so that 9 treatment combinations were obtained, namely the addition of 10%, 20% and 30% purple yam flour with a cooking time of 10, 15 and 20 minutes. The results showed that there was an effect of cooking time and the addition of purple yam flour concentration had an effect on the chemical properties and preferences of cendol.The best cendol formulation was the addition of 30% purple yam flour and 20 minutes of cooking time. The selected purple yam cendol has nutritional value: ash content 0.082%, antioxidant content 15.55% RSA, phenol content 8.33 mg GAE/g db body and anthocyanin content 15.86 mg/100 g db. Cendol substituted for purple yam flour can ward off free radicals because it has a purple pigment derived from anthocyanin, an antioxidant.

Micro, Small and Medium Enterprises (MSMEs) are business activities carried out by individuals or groups that aim to prosper individuals and groups. However, of the large number of existing MSMEs, MSMEs actors usually only focus on selling points without paying attention to the branding of their products. The purpose of this service is to increase the selling value of MSMEs products by adding value with a branding strategy. Branding is one way that can be done as a solution to marketing problems that are often faced by MSMEs and also as a marketing strategy. One example of MSMEs that need a branding strategy is Zahra Woody Craft's MSMEs. The method used in this community service activity is divided into three stages, namely the survey stage, the training stage and the application of branding, and the maintenance and evaluation stage. This branding assistance is also carried out so that Zahra Woody Craft SME products can compete in the market, and can increase the profits generated.opportunities and take advantage of their advantages.

Marketing activities have experienced a fairly rapid development along with development of information technology. In today's all-digital era, digital marketing formed a new strategy that is very important in the marketing of a company, especially for businesses such as online stores that allow buying and selling at once. Current company competing in developing their marketing strategies in achieving and retain customers. The virtual world is getting closer to everyday life we, making the era of digitalization we cannot avoid. The customer is currently in commit Interaction with the company is carried out by utilizing social media and applications growing rapidly. This can be caused by various factors that go wrong only environmental factor. So the author makes an activity that can help these problems by holding socialization of the Role of Digital Marketing for MSMEs in this era digitization. The method of implementing community service activities is by doing an approach in the form of socialization and useful training to add insight/education to the community so that the knowledge gained can be applied in activities MSMEs. There are three stages of implementation, namely the planning stage in the stage planning, students collect data first through surveys and interviews regarding MSMEs in Segaran Village along with the behavior of MSMEs in the Village the. Every student who takes part in the community service activity program show the attitude of responsibility as an executor, it is shown by every student on time while carrying out each task. Good communication has been shown every students during discussions and evaluations after community activities. Student always conduct an evaluation to improve an activity that has been carried out to achieve more optimal activities. In the era of digital technology has changed the human way of life communicate, act, and make decisions. Marketing activities were not separated from influence of digital technology. The term digital-based marketing has evolved from Initially marketing activities for goods and services using digital channels to broader understanding, namely the process of acquiring consumers, building preferences consumers, promote brands, maintain consumers, and increase sales.

Currently Indonesia is in the industrial revolution 4.0 where technological changes affect living habits, ways of working and communicating with one another. In other words, this era is the main axis in life. The changes in this era also have an impact on the economic sector towards a digital economy. Visible changes are the convenience that people get in accessing online services such as ordering food through applications, shopping for necessities online, selling online to studying at home online. In Talang village, Nganjuk district, only 2 micro, small and medium enterprises that have been recorded have run their businesses using digital marketing. Therefore, KKNT 66 KKNT students have the goal of improving the micro, small and medium business sector by providing socialization as well as digital marketing assistance to micro, small and medium enterprises. So that it can make it easier for micro, small and medium enterprises in Talang village to expand the market and develop their business. After conducting outreach and assistance to micro, small and medium enterprises in Talang village, the result was an increase of 4 small and medium micro businesses that had registered their business in digital marketing. While the other 4 still haven't got it. There are several small and medium micro businesses that are not willing to register their business for digital marketing.