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With advances in information and communication technology, with the presence of the internet, the internet is often used as a means of communication, namely what we usually call social media. The business world is currently contributing to online promotions via social media, one of which is cosmetic products, namely Secondate. This research aims to determine sales promotion in a Secondary purchasing decision and determine the influence of sales promotion on purchasing decisions. The theory used in this research is marketing communication from Hermawan 2012 and Kotler & Keller's sales promotion theory which includes discounts, game contests and sweepstakes, package prices, premiums, and related promotions. The theory used in purchasing decisions from Kotler & Keller includes problem recognition, information search, alternative evaluation, purchasing decisions, and post-purchase behavior. The approach used in this research is a quantitative approach with survey methods and data collection techniques carried out using questionnaires. The population in this study was 354 and the sample used was 78 respondents using the Slovin formula.

Today's electronic transactions are facilitated by the many Marketplaces and Online Shops that sellers and buyers can visit. Various platforms implement Flash Sales at certain moments as a form of promotion. In this case, forms of Predatory Pricing are found which include Unfair Business Competition in Predatory Pricing. The following research aims to examine and explain the Flash Sale method in Online Shops and its indications of unhealthy business competition. The following research was carried out using descriptive qualitative methods using a normative juridical approach by analyzing phenomena that exist in real conditions with statutory regulations simultaneously. Based on the analysis results, it is known that not all Flash Sale Programs provide prices far below production. However, the implementation of flash sales which drastically reduce prices is a clear indication of unhealthy business competition. Considering the drop in prices posted on the Flash Sale can reach 80% of the original market price. Based on the results of analysis using the Price-Cost Test, massive discounts by E-Commerce are a form of Predatory Pricing.

Industrial Revolution 4.0 is revolutionizing the movement of the world economy. If you don't prepare yourself from now on, you will be far behind in the economic world. Government intervention in monopoly and oligopoly markets aims to influence prices, the quantity produced, and the distribution of income from economic activities. Intervention is carried out in 2 ways, namely: regulation and legal anti-monopoly. In this research, the recommendation is that the government must be able to make regulations that encourage the development of the digitalization economy as a strategy. Such as easy policies in financing startup businesses, tax incentives and guidance for SMEs. The government also needs to increase the development of telecommunications infrastructure in small areas so that it can minimize the imbalance that occurs.

The government's policy to increase the price of subsidized fuel in September 2022 has affected the economy in Indonesia. Tulungagung Regency as one of the regions in East Java also felt the impact of this policy. The increase in the price of subsidized fuel makes household consumption expenditure also increase. This study aims to fill the gap in the literature and to determine the effect of the increase in the price of subsidized fuel oil (BBM) on household consumption expenditure in Tulungagung Regency. The approach used in this research is a quantitative approach with the type of research used is associative research. The data source used in this research is secondary data derived from the official websites of the Ministry of Energy and Mineral Resources, Pertamina and BPS Tulungagung Regency in the period 2008-2023, as well as other supporting references such as books, research journals, articles, theses, and news. Data collection techniques in this study are literature studies and documentation with data analysis techniques using simple linear regression. The results of this study indicate that there is a significant influence between the increase in subsidized fuel prices on household consumption expenditure in Tulungagung Regency, with a coefficient of determination of 74,7%.

This abstract discusses the role of market mechanisms in an Islamic perspective, as well as the implications and application of Islamic economic principles in the market system. Using the literature review method, this research collects, evaluates, and synthesizes relevant literature to gain an in-depth understanding of the topic. The results of the analysis show that markets in Islam are seen as a natural mechanism for exchanging goods and services, with prices determined by the forces of demand and supply. Islamic economic principles, such as justice, expediency, and the prohibition of usury, are the foundation for a fair and sustainable market system. Apart from that, the importance of market supervision and compliance with market ethics is also emphasized to maintain balance and fairness in economic activities. The analysis also highlights prohibitions in Islamic transactions that can cause market distortions. In addition, this abstract presents a comparison between conventional economic systems (capitalist, socialist, and mixed) with Islamic economic systems, which are based on sharia principles. Thus, this research contributes to understanding the concept of market mechanisms in Islam and formulating economic policy recommendations that are in accordance with Islamic values.    

The Indonesian economy is increasing every year, this cannot be separated from the contribution of the capital market (Indonesian Stock Exchange) which is increasingly active in driving Indonesian economic activity. Activity on the Indonesian Stock Exchange is supported by the increasing number of issuers issuing securities, especially share instruments. Improving stock trading conditions on the Indonesia Stock Exchange (BEI) is able to attract the general public to invest their excess funds in the stock market. The aim of this research is to determine the fairness of share prices and find out which companies are most suitable for investment by calculating the Price Earning Ratio (PER) and Price to Book Value (PBV). This research uses descriptive research with a quantitative approach. The population of this research uses Consumer Goods sector companies that are included in the Indonesian Sharia Stock Index for the 2015-2016 period. Fundamental Analysis is an analysis that functions to estimate future share prices by estimating the value of company fundamental factors that influence future share prices. These factors include ROE, EPS, DPS, DPR, PER, and PBV. The intrinsic value of the stock will be seen whether the stock is smaller than the market value and is considered expensive (overvalued), the intrinsic value is greater than the market value and is considered cheap (undervalued) or the intrinsic value is the same as the market value meaning it is valued fairly (correctly valued). The results of this research show that 9 out of 16 companies are undervalued and only the companies Taisho Pharmaceutical Indonesia Tbk and Chitose Internasional Tbk whose share prices are undervalued are supported by advanced PER and PBV calculations, the decision that can be taken is to buy these shares.

This study aims to analyze the effect of product quality and price on the decision of smartphone purchase. A purchase decision is a process that consumers go through to choose and buy a product or service to meet their needs and desires. High product quality and good at affordable prices are the main factors that drive consumers to buy a product by considering the quality and price ratio in making decisions at the time of purchase. Consumer satisfaction in product quality is very important in maintaining the existence of a company or business unit makes an understanding of digital marketing, product quality and service quality cannot be seen low. The population in this study were smartphone consumers from among IAIN students Syekh Nurjati Cirebon, determining the number of samples by spreading questionnaires and sample 55 people obtained. The data collection techniques through this questionnaire have been carried out validity tests, rallies and classical assumptions. This research method uses multiple linear regression analysis. From the results of this study, the results were obtained that partially shows the quality of the product had a positive and significant effect on the purchase decision, then the price of a positive and significant effect on the purchase decision. While simultaneously or along with the quality of the product and the price affects the smartphone purchase decision. The study provides implications for smartphone manufacturers to improve product quality and offer competitive prices to increase the smartphone purchase decision by IAIN students Syekh Nurjati Cirebon.

Achieving human development requires GRDP because economic guarantees will increase income and productivity as a result of development, with the main objective being price stabilization (by stabilizing inflation) and preventing the spread of poverty by paying attention to the stability of prices of goods and services on the market. The aim of this research is to determine whether there is an influence of Inflation (X1) and CPI (X2) on GRDP (Y) in Bandar Lampung 2012-2019, either partially or simultaneously. In this research the author uses secondary data with a quantitative approach. The data in this research was obtained through the Central Statistics Agency which was accessed online. So in this research the author used a document study method for collecting secondary data. In analyzing this research the author used the classical assumption test method and multiple linear regression models using IBM SPSS Statistics 26. The analytical method used in the research was the classical assumption test. The results of this research show that the GRDP  in Bandar Lampung in 2012-2019 was only influenced by inflation, not by the CPI.The Coefficient of determination shows that inflation and CPI have a Simultaneous influence on GRDP of 77,7%.

The automotive industry has looked quiet in recent years, this industry is not as busy as other sectors such as the property sector, mining or the financial sector. The aim of this research is to find out and analyze or provide empirical evidence regarding liquidity, profitability and solvency on automotive company share prices. Data collection in this research uses documentation techniques to obtain data. The data in this research comes from the IDX regarding company financial reports taken in 2016 - 2021. The data collection method is the classic assumption test. Prerequisite tests or classic assumptions (normality test, multicollinearity test, autocorrelation test, heteroscedasticity test), model test (ANOVA), hypothesis test (multiple linear regression analysis, partial test). Based on the results of the liquidity projection t test with a significant Current Ratio (CR) of 0.028, which means it is smaller than the normal value of 0.05, it can be concluded that there is an influence on share prices. For profitability, the projected Earning Per Share (EPR) is significant at 0.823, which means it is greater than 0.05, so it can be concluded that profitability has no significant effect on share prices. For solvency, the projected Debt to Equity Ratio (DER) has a significance of 0.032, which means it is smaller than 0.05, so it can be concluded that solvency has an effect on share prices.

This study aims to perform analysis and find put of inflation, debt-to-equity ratio and total assets turn over on stock prices. An analysis of firms in the energy sector that were registered on the Indonesia Stock Exchange in 2019-2022. The entire population in this study consists of 83 firms. The chosen sample consisted of 6 financial reports altogether, cosen from a total of 9 companies using the purposive sampling technique. Using software Eviews 9, the panel data analysis method helps with this research. Based on research findings, it can be concluded that, Debt-to-equity ratio has negative impact on stock price, however inflation and total asset turn over do not have a significant impact. According to simultaneous test or F test, the independent variable simultaneously had statistically impact on the stock price, with a Adjusted R2 of approxiamately 0.173906, or 17.39%    

An accounting system that includes the organization of forms, records and reports that are focused in such a way as to provide information related to finance that is really needed by management to make it easier for company managers. A well-structured accounting system will also provide good meaning for management in managing its business. Every company has several accounting systems that are interrelated and work together to achieve certain goals. Inventory is arranged in staggered form (list/table), while the balance sheet is presented using accounts. Inventory is the basis for compiling balance sheets and annual financial reports. Aruna Cosmetics is engaged in trading various kinds of cosmetics, carrying out simple inventory records using a calculator and transferring them into books, which results in inefficient performance. When prices rise, the FIFO method causes too little effort and tends to overvalue inventory assets compared to direct individual valuation. However, if the actual movement of capital occurs on the basis of the FIFO principle, then the assessment of this method corresponds to a direct individual assessment. The formation of hidden reserves when prices rise is not possible with the FIFO method. An increase in profits due to an increase in the price of inventory is called inventory profit or illusory profit.

This research analyzes the influence of influencers on purchasing decisions for skincare and makeup products among Generation Z. Data was collected through a questionnaire distributed to 170 respondents. The results show that most of Generation Z follows influencers' social media accounts to obtain product information and recommendations. Influencer reviews have a significant influence on purchasing decisions, with 85.9% of respondents being interested in buying products after seeing influencer reviews. However, 88.8% of respondents still conduct additional research before making a purchase. The presence of influencer reviews can trigger consumptive behavior, with 69.4% of respondents stating so. To overcome this behavior, 87.6% of respondents set a special budget, and 89.4% compare product prices. Nevertheless, 64.1% of respondents spent more than their planned budget, with 60.6% spending more than IDR 200,000 per month on skincare and makeup products. This research concludes that influencers have a significant influence in attracting purchase interest and purchasing decisions among Generation Z for skincare and makeup products.

Shopping activities have become a dominant phenomenon in people's lives, one of which is among students. Students are an important segment in society, so they have become a shopping preference that deserves to be understood more deeply. The aim of this research is to analyze student behavior and preferences from shopping experiences. This research uses a descriptive quantitative method with data collection using a questionnaire with closed answers. The questionnaire was filled in by 152 respondents spread across various universities in Indonesia. The research results show that the e-commerce applications that are often used by students are Shopee and Tokopedia. Students prefer to shop through online shops because the prices offered are more affordable than conventional shops. Apart from that, if you shop via an online shop, the activity time is shorter and more efficient. In the online shop, the products offered are quite diverse and varied, and there are lots of promotions on offer so that they attract the attention of buyers. Online shops are used by students to buy fashion and skincare products because the products offered are more diverse compared to offline shops. Based on this data, it can be understood that students choose to shop through online shops using the Shopee and Tokopedia applications and choose to shop for fashion and skincare.

This study explores the application of green hydrogen technology for industrial decarbonization, focusing on its techno-economic and environmental feasibility. A quantitative approach was used, incorporating system modeling of a solar-based hydrogen production system combined with electrolyzers. The techno-economic assessment involved calculating the Levelized Cost of Hydrogen (LCOH), estimating capital and operational expenditures (CAPEX and OPEX), and evaluating the system's energy efficiency and hydrogen output. The environmental impact was analyzed using Life Cycle Assessment (LCA), comparing the carbon footprint of green hydrogen with fossil-based hydrogen. The results reveal that green hydrogen can reduce carbon emissions by up to 60% compared to fossil hydrogen, primarily due to the use of renewable energy for production. Additionally, the study found significant improvements in energy efficiency as electrolyzer performance and solar capacity increased. The LCOH is expected to decrease steadily as solar panel and electrolyzer prices continue to fall, enhancing the competitiveness of green hydrogen in the energy market. The findings also highlight the potential for heavy industries, such as cement and steel production, to transition from fossil fuels to green hydrogen, contributing to a cleaner industrial energy mix. This transition presents both environmental and economic benefits, with long-term savings from reduced fossil fuel dependency and lower production costs.

The In the current era, Internet Service Providers (ISPs), also known as Penyelenggara Jasa Telekomunikasi Layanan Akses Internet, are emerging rapidly, offering internet services at varying prices. However, the demand for high-speed internet is increasing while complex regulations create opportunities for misuse by individuals or specific groups. The purpose of this writing is to understand the implementation of criminal law, causal factors, and judicial considerations regarding the criminal acts of illegal WiFi internet service providers in Decision Number 411/Pid.Sus/2021/PN.Pgp. This study adopts a juridical-normative approach, aiming to examine positive legal regulations and utilizing legal materials as the primary data. The data sources consist of primary legal materials, such as legislation and judicial decisions, as well as secondary legal materials, including legal opinions, doctrines, legal theories from legal literature, research findings, scholarly articles, and relevant websites. The substantive implementation of criminal law in this case is in accordance with the elements specified in the relevant articles. Individual and external factors, such as the social environment, influence the occurrence of crimes. The judge's consideration to impose a lighter sentence than the Prosecutor's demand is based on mitigating factors, which outweigh the aggravating factors for the defendant.   Keywords :  Criminal Law, Judge's consideration, Telecommunication

The research objective is to analyze the effect of business location selection. The type of research used in this research is a type of library research, namely research conducted using literature, both in the form of books, notes, and reports on previous research results using references, where the data sources are taken from google scholar. The approach used in this research is a qualitative approach with domain data analysis, namely the researcher's efforts to obtain an overview of the data to answer the research focus. Business location on the trader's income variable includes a negative correlation and insignificant relationship. This shows that a strategically chosen location is unlikely to generate more income. Factors to consider in choosing a location, although there are several influential factors, are the proximity to the market (consumers). This location can be seen: 1) The business environment, namely regarding the proximity of the business location to other businesses / competitors, proximity to consumers, proximity to suppliers, and proximity to providers of production equipment / equipment. 2) Location costs, namely regarding building rental prices, whether or not there are renovation costs, interest rates, labor costs, and the amount of taxes. Based on the results of the study, several conclusions can be drawn, namely that business location has a significant influence on business location.

The price difference between the price tag and the cashier's price that occurs at Suba Suka Store is a form of violation of consumer rights, so that legal certainty is needed to protect the rights and obligations of consumers and business actors. The formulation of this research problem are: (a) How is legal protection for consumers who experience price differences between price tags and cashier's prices according to Law Number 8 of 1999 concerning Consumer Protection? (b) What is the responsibility of business actors regarding price differences between price tags and cashier's prices experienced by consumers at Suba Suka Store, Kupang City? The objectives of this research are:  (a) To determine the legal protection for consumers who experience price differences based on Law Number 8 of 1999 concerning Consumer Protection; and (b) To determine the form of responsibility of business actors in handling the problem of price differences at Suba Suka Store in Kupang City. The results showed that (a) Legal protection for consumers who experience price differences is clearly regulated, but in its implementation based on existing provisions, it has not been carried out properly because there has been no complaint to be resolved directly by the authorized party, namely BPSK at the NTT Provincial Disperindag, so that when consumers file a complaint (b) the form of responsibility of the Suba Suka Store is to provide prices according to what is found by the store, the rest is the right of consumers to decide to continue or cancel the transaction. The conclusions in this paper are: (a) The legal protection provided has not been implemented properly because it has never been resolved by the authorized party, either directly or indirectly (b) errors in the price tag and cashier's price are things that need to be paid attention to again by the Suba Suka Store to become their full responsibility to solve the problem of price differences that occur. The author's suggestions (a) it is necessary to increase supervision and provide socialization about consumer protection (b) every business actor pays more attention to replacing price tags (c) consumers are expected to be smarter and increase awareness when they realize their rights are being violated (d) to further researchers so that they can continue this research to support this thesis.         

Instant noodles have various brands with several innovations and their own characteristics that can attract the attention of consumers and fans. This creates tight competition for business people to maintain market share. This research aims to determine the influence of product variations and prices simultaneously on the decision to purchase MIE GAGA 100. The influence of product variations and prices partially on the decision to purchase MIE GAGA 100. The method used in this research is a quantitative method with a research sample of 100 MIE consumers GAGA in Tasikmalaya City. Sampling used purposive sampling and the analysis method used was multiple linear regression. Based on research results, product variations are classified as good, prices are classified as very good and purchasing decisions are classified as good. The test results show that product variations and prices perception simultaneously have a significant effect on purchasing decisions. Product variations partially have a significant effect on purchasing decisions and prices perception  partially have a significant effect on purchasing decisions.

Photography is one of the new avenues of service and business, some have made a hobby of photography a lucrative profession. They should be prepared to compete with other companies of the same kind by creating a good image of the consumer, providing quality of service and increasing innovation and creativity in order to create different photo concepts and attract consumers. The strategy became the main idea of Hero Photography to develop a business in photographic services. Hero Photography tried to adapt and compensate by coming up with a strategy that would attract consumers.These research methods use descriptive qualitative, with the aim of providing an idea and an explanation as to how startegi services Hero Photography in the interest of consumers. The study uses primary data sources as data obtained from informers and secondary data from archive or documents, journals, and various archival files of Hero Photography. Data collection techniques through observation, interview and documentary. At verifying data data using triangulation of methods and source triangulation using data analysis techniques of reposing data, presenting data, and summarizing data.Research has shown that the concept of sustainable excellence is influenced by the quality of the product, in this case, a superior photograph of adequate human resources capable with an obvious market target. The performance of the sale of Hero Photography was influenced by a marketing strategy with a concept of 4P (Price, Place. Product, Product), among other things is photographic quality, aesthetic quality good photo quality in terms of aesthetically pleasing clients who are less likely to use hero photography services. Strategic places like the old city become the attraction of visitors to capture the moment. Promotion became a strategy by using social media asa tool for promotion and offering online photo services by viewing affordable prices as one of the preferred customers to use the Hero Photography photo service.      

Raja Photo Studio is a place that provides services in the field of photography, with the aim of maximizing and empowering all the potential and abilities of its founder, who was born from a background in the world of photography. The photo services in question are for people who need photos for their own purposes. such as graduation photos, pre-wedding photos, family photos and so on. Customers can book coverage for weddings and aqikah events and so on. The information available at Raja Photo Studio includes product information in the form of prices and photo sizes, sales information. Based on research regarding the Web-Based Service Information System at Studio Raja Using the Waterfall Method