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This study is motivated by the rapid development of digital technology, which has positioned social media as an essential tool for disseminating information and conducting promotion, including in the field of arts and culture. Sanggar Mahligai in Siak Regency, as an institution dedicated to preserving Malay traditional dance, utilizes social media to expand its informational reach, attract public interest, and maintain the existence of traditional arts amid modern lifestyle changes. This research aims to describe how social media is used as a medium for information dissemination and promotion by Sanggar Mahligai. The study employs a descriptive qualitative method through observation, interviews, and documentation involving the head of the sanggar, social media administrators, and followers of the sanggar’s social media accounts. The findings show that Instagram and TikTok serve as the main platforms for sharing information related to training schedules, performance activities, new member registration, and activity documentation. Visual content, the use of trending formats, and active interaction with the audience significantly increase public engagement and interest in the sanggar’s activities. These results indicate that social media plays an important role in strengthening the sanggar’s visibility, fostering two-way communication, and supporting the preservation of Malay cultural arts through consistent and strategic digital practices.  

This study aims to analyze the opportunities, threats, strengths, and weaknesses of Arch Barbershop, a modern barbershop in Maumere City. The study was conducted using a descriptive approach through observation of the business environment, competitor analysis, and identification of local consumer preferences. The analysis shows that Arch Barbershop has promising opportunities due to the increasing trend of grooming among teenagers and young adults, and the lack of barbershops offering modern and consistent service concepts in the area. However, this business also faces threats in the form of competition from new barbershops, rapidly changing consumer preferences, and dependence on barber skills as the spearhead of service quality. Furthermore, internal weaknesses such as limited space, inflexible operating hours, and a less than optimal variety of services pose challenges to business development. By understanding these opportunities, threats, strengths, and weaknesses, Arch Barbershop can formulate a more effective development strategy to increase its competitiveness and business sustainability in Maumere City.

The development of the digital era has brought significant changes to the world of education, including Islamic education, thus requiring educational institutions to adapt their policies and governance in a more modern way without neglecting Islamic values. SMA Al Hijrah Global School, as a globally oriented Islamic school, faces challenges in integrating the use of technology with the principles of Islamic education, both in learning, administration, and character development of students. This study aims to analyze how Islamic education policies are managed in the digital era and to identify the main challenges that arise in digital governance at the school.This research uses a descriptive qualitative approach with a case study design, involving the principal, teachers, administrative staff, and students as informants selected through purposive sampling. Data were collected through interviews, observations, and documentation, and then analyzed using the Miles and Huberman model. The findings show that the school has utilized technology in learning and management; however, it still faces constraints in the form of limited digital competence among teachers, suboptimal infrastructure, and challenges in supervising students’ digital ethics. The implications of this study indicate the need to strengthen Islamic education policies that are more adaptive to digital developments through improving digital literacy, providing adequate infrastructure, and reinforcing digital ethics based on Islamic values so that educational governance can run effectively and in line with the demands of the digital era.

The axiology of science is a branch of the philosophy of science that examines the values, goals, and orientations of scientific knowledge utilization. This article aims to philosophically analyze the concept of the axiology of science from Western and Islamic perspectives, highlighting their fundamental similarities and differences. This research employs a qualitative method, employing a literature review approach with descriptive-analytical and comparative methods. The results of the study indicate that in the Western philosophical tradition, the axiology of science has developed historically, from the search for the highest good in classical times to the tendency towards value relativism in the modern and postmodern eras, with human rationality as the center of value determination. Meanwhile, the axiology of science in Islam is rooted in monotheism as a metaphysical foundation, with revelation as the primary source of values ​​and reason serving as an interpretive instrument. Despite paradigmatic differences, both traditions affirm that science cannot be separated from moral dimensions and ethical responsibility. This article concludes that dialogue between Western and Islamic axiology is essential for building a scientific paradigm that is not only rational and progressive, but also moral, just, and oriented towards the welfare of humanity.

This study explores how Generation Z constructs work values and meaning in modern organizations shaped by digitalization and social transformation. Using a qualitative phenomenological approach under a social constructivist paradigm, the research investigates the lived experiences of young professionals in the digital, creative, and startup sectors. Data were collected through in-depth interviews and non-participant observation and analyzed using thematic analysis (Braun & Clarke, 2006; Moustakas, 1994). Findings show that Generation Z defines work through three interrelated dimensions: (1) intrinsic motivation grounded in personal purpose and self-expression, (2) redefined productivity emphasizing creativity and emotional balance rather than quantitative output, and (3) job satisfaction derived from inclusive culture and adaptive leadership. These results support Self-Determination Theory (Deci & Ryan, 2000) and Social Constructionism (Berger & Luckmann, 1966), showing that work meaning is socially constructed rather than objectively given. Overall, the study concludes that for Generation Z, work represents not merely economic activity but a medium for identity, contribution, and personal growth, urging organizations to embrace meaning-centered and value-driven leadership to enhance engagement and fulfillment.

This research aims to compare modern international trade theories from conventional and Islamic economic perspectives. The technique used is a literature review through the analysis of sources from journals, books, and related research. The findings of this research indicate that international trade theory in the conventional perspective prioritizes efficiency, specialization, and increased profits through free market mechanisms, such as the theory of absolute advantage, comparative advantage, the H-O factor proportion, and the theory of large-scale economies. However, this approach often overlooks moral aspects, distributional justice, and the risk of exploitation. On the other hand, the Islamic perspective views trade as a muamalah activity based on justice, trustworthiness (amanah), the prohibition of riba (interest), gharar (uncertainty), and maisir (gambling), as well as the objectives of maqasid sharia (the objectives of Sharia). Both views recognize the importance of trade for economic growth but differ in their basic values and ethics. In today's era of globalization and digitalization, the importance of integrating Islamic values into international trade is increasingly understood. This aims to build a more just, sustainable, and inclusive trading system. This research emphasizes the need to apply Sharia principles in contemporary trade practices, including the application of Islamic financial instruments, the development of halal e-commerce platforms, and ethical oversight within global supply chains. In this way, it is hoped that international trade can provide broader benefits to all of humanity, in accordance with the principles of justice and welfare in Islam. The interconnectedness of both approaches in the digital context demonstrates the need to unite Islamic moral values with changes in today's global trade.

The shift in economic structure from a reliance on traditional agriculture to modern industrialization has yielded various competitive advantages for a region. The presence of leading sectors at the local level is a strong indicator of increased added value and high productivity, fueled by a healthy competitive climate among business actors. This phenomenon is closely related to the characteristics of the industrial sector, which possesses very strong forward and backward linkages, making it a primary driver of national economic growth. Progress in the manufacturing sector is not merely a measure of economic success but also serves as a driver of fiscal stability through massive employment absorption and increased foreign exchange earnings. Industrial growth is considered highly strategic because it holds significant potential for future expansion through technological innovation and production efficiency. This condition makes industrial cluster development an instrument for driving sustainable economic growth in Indonesia, while simultaneously strengthening the competitiveness of local products in the global market through the integration of a more organized production system.

Advances in in vitro fertilization (IVF) technology have expanded the scope of reproductive interventions, from simply addressing infertility to enabling genetic selection of embryos through preimplantation genetic testing (PGT). This advancement not only enables the detection and prevention of severe genetic diseases, but also opens up opportunities for the selection of non-medical traits such as intelligence potential, physical characteristics, or specific polygenic scores, giving rise to the phenomenon of “designer babies.” This development presents complex bioethical issues related to human dignity, social justice, biological safety, and the right of children to have an open future. This paper aims to analyze the ethical issues of selecting non-medical characteristics of embryos in modern IVF through a literature review using a biomedical ethics framework, including the principles of autonomy, beneficence, non-maleficence, and justice. The findings show that the application of technology for non-medical purposes is still fraught with scientific risks, biological uncertainties, the potential for commercialization of humans, and the threat of socio-biological inequality. This analysis emphasizes the need to restrict the use of technology to clear medical indications, increase regulation and governance, and involve the public in policy formulation. Thus, advances in reproductive technology must be accompanied by strict ethical considerations so as not to sacrifice individual dignity and the value of justice in society.

This study aims to examine K.H. Ahmad Dahlan's thoughts on the integration of Islam and science and its application at Muhammadiyah University Malang. The background of this study is the challenge of modern Islamic education, where religious and general knowledge are often separated, while Ahmad Dahlan emphasizes the need for synergy between the two to shape a generation of Muslims who are faithful, knowledgeable, and moral. This study uses a qualitative approach with a literature review method, utilizing primary and secondary literature as well as UMM academic documents. Descriptive-analytical analysis was conducted to understand Ahmad Dahlan's philosophical foundations and to examine their implementation through the curriculum, AIK courses, and academic and non-academic activities. The results of the study show that Ahmad Dahlan's thinking forms a solid foundation for the integration of religious and general knowledge, while its implementation at UMM is reflected in the strengthening of Islamic values throughout the academic process. In conclusion, the integration of Islam and science at PTM shapes individuals who are balanced between faith, knowledge, and deeds, and serves as a model of Islamic education that is adaptive to the demands of modern times.

Globalization and the penetration of digital culture have accelerated the homogenization of values, which has weakened the cultural identity and social character of the younger generation. This condition places local wisdom as a source of values that not only needs to be preserved but also systematically transformed in education. This article offers a critical analysis of the integration of local wisdom in character education as a mechanism for social transformation. Using a structured literature review approach, this study analyzes the concept of local wisdom, the role of teachers as agents of cultural preservation, the challenges of implementation in the context of modern education, and strategic models for integrating local values into the curriculum and school culture. The findings show that local values such as gotong royong (mutual cooperation), tepa selira (harmony), Tri Hita Karana (harmony between humans, nature, and the divine), Silih Asah Asih Asuh (mutual encouragement, love, and care), ABS-SBK (mutual respect, honesty, and integrity), and various traditional philosophies of the archipelago have proven effective in strengthening students' social character, enhancing social cohesion, and strengthening national identity. However, obstacles such as the dominance of global culture, low cultural literacy among teachers, and weak national curriculum support are significant hindrances. This article proposes a three-layer integrative model of contextual curriculum, culture-based pedagogy, and participatory school culture as a strategy for transforming social values that are adaptive to the challenges of the digital age. The conclusion emphasizes that character education based on local wisdom is not only an instrument for cultural preservation but also a strategic framework for building social resilience and national identity amid rapid global change.

Ecclesiology and the church's calling amidst the development of the times marked by increasingly dynamic social, cultural, technological, and lifestyle changes. The background of the problem in this paper departs from the fact that the church often faces challenges in maintaining its theological identity while responding to the demands of the modern era, so that a contextual and relevant understanding of ecclesiology is needed. The research method used is a qualitative method with a library research approach, namely reviewing and analyzing various library sources such as the Bible, theological books, scientific journals, and church documents related to ecclesiology and the role of the church. The purpose of writing this article is to re-examine the nature of the church from a theological perspective and formulate the church's calling to remain faithful to God's mission amidst the changing times. The benefits of this paper are expected to provide theoretical contributions to the development of church theology studies and become material for practical reflection for the church in carrying out its duties of fellowship, service, witness, and diakonia in a relevant, contextual, and responsible manner in modern society.

This study examines the modern Islamic thought developed by Amin Abdullah, particularly through the concept of integrative and interconnective Islam. The main issue discussed is the fragmentation between religious sciences (naqliyah) and modern sciences (‘aqliyah) in the contemporary Islamic knowledge corpus. The purpose of this research is to analyze Amin Abdullah’s efforts in reconstructing the epistemology of Islamic knowledge through the integration of these two domains of knowledge. This research uses a qualitative-descriptive approach with a literature study method, analyzing Amin Abdullah's key works and relevant academic discourses. The results show that the integrative-interconnective paradigm offered by Amin Abdullah provides a holistic framework for understanding Islam in the modern era. This approach encourages a dialogical relationship between religion, science, and social reality, ensuring that Islamic thought remains relevant and dynamic amidst global changes. The study concludes that Amin Abdullah's perspective makes a significant contribution to the renewal of Islamic scholarship by bridging tradition and modernity. Thus, this integrative-interconnective perspective is expected to enrich the development of Islamic thought in a more inclusive and open manner.

This paper examines Martin Heidegger’s philosophical thought, focusing on fundamental ontology as an effort to revive the question of the meaning of Being (Sein), which has been neglected in the Western metaphysical tradition. Heidegger criticizes earlier philosophy for concentrating primarily on entities (beings) rather than addressing the essence of Being itself. Through a phenomenological-hermeneutic approach, Heidegger introduces the concept of Dasein as the distinctive mode of human existence characterized by reflective awareness of its own being. Dasein is understood as being-in-the-world, meaning that human existence is inseparable from its social, historical, and existential contexts. This paper discusses the existential structures of Dasein, including thrownness, facticity, care, temporality, and the distinction between authentic and inauthentic modes of existence. By emphasizing lived experience, Heidegger’s philosophy offers a profound and dynamic understanding of human existence beyond abstract metaphysical speculation. The paper concludes that Heidegger’s thought remains highly relevant for contemporary society, particularly in encouraging individuals to reflect on self-identity, freedom, and existential responsibility amid the complexities of modern life.

The development of modern education demands that teachers play a broader role beyond merely delivering subject matter, including building professional reputation, credibility, and positive influence on students, colleagues, parents, and society. For Christian Religious Education teachers, personal branding has a deeper dimension because they also serve as role models and ambassadors of Christian values. This study aims to describe the formation of personal branding among Christian Religious Education teachers based on spiritual and theological values, as well as its impact on teaching and student character development. The method used is descriptive qualitative through a literature study of books, journals, notes, and relevant reports, with narrative analysis to illustrate the practices and values that shape teachers’ personal branding. The findings indicate that the personal branding of Christian Religious Education teachers is an integration of professional competence, personal integrity, and Christian values, encompassing authenticity, consistency, professionalism, spiritual and moral role modeling, inspirational and communicative abilities, adaptation to technology, and positive relationships with students and the community. Spiritual and theological values such as Christian love, integrity, humility, patience, justice, service, and commitment to God’s Word form the main foundation that strengthens teachers’ credibility, motivates students, and establishes them as living examples of Christian life. Personal branding for Christian Religious Education teachers is not merely an image or popularity, but a real reflection of faith, character, and daily behavior consistent with Christian teachings, thus supporting effective learning, student character formation, and the teacher’s reputation as an authentic, inspiring, and professional educator.  

The development of digital technology has encouraged the government to modernize public services, including in the field of land affairs. Traditionally, land registration has been associated with long, complex procedures that are often prone to abuse of authority. To address these challenges, the Ministry of Agrarian Affairs and Spatial Planning/National Land Agency (ATR/BPN) has begun implementing a digital-based land registration system. However, its implementation raises an important question: is this digital system truly effective in improving the quality of services at the Land Office, or does it instead create new obstacles? This study aims to analyze the effectiveness of land registration digitalization, particularly in terms of accessibility, efficiency, transparency, and the challenges encountered during its implementation. The research employs an empirical juridical method with qualitative analysis. The juridical approach is used to examine the legal foundations of land registration digitalization, including Law No. 5 of 1960 on Basic Agrarian Principles, Government Regulation No. 24 of 1997 on Land Registration, and the Ministerial Regulation of ATR/BPN No. 1 of 2021 on Electronic Certificates. The empirical approach involves direct observation of service processes at the Land Office and interviews with employees and citizens utilizing digital services. The findings reveal that digitalization of land registration has generally improved the quality of services at the Land Office. Administrative processes have become faster, land data are stored more securely, and service transparency has increased, as the public can monitor the status of their registration online.

This study aims to describe the implementation of the Segmenting, Targeting, and Positioning (STP) concept in Apple Inc.’s marketing strategy and to assess students’ perceptions as young consumers of Apple products. A descriptive qualitative approach was applied through a literature review supported by an online survey involving 30 students who use Apple products. Data were analyzed descriptively to relate Apple’s STP strategy to respondent preferences and satisfaction levels. The results indicate that Apple applies multidimensional market segmentation encompassing demographic, psychographic, and behavioral aspects, targeting premium consumers, creative professionals, and urban youth. The targeting strategy emphasizes product quality, design, and symbolic value, while positioning is established as a premium brand supported by an integrated product ecosystem. Survey findings show that ease of access is the most prioritized factor among respondents (40%), followed by information completeness (33%). The overall satisfaction level is categorized as moderate, with a mean score of 3.67. These findings suggest that Apple’s STP strategy has been effective in strengthening brand image among students; however, improvements are still needed, particularly in information delivery and service accessibility. This study is expected to provide practical insights for businesses and educational institutions in developing marketing strategies aligned with young consumer characteristics.

The rapid development of digital technology requires teachers to possess competencies that are relevant to modern learning needs. This necessity underlies the focus of this community service program, namely transforming teacher competencies through character-based learning innovation supported by Artificial Intelligence (AI). The program was conducted at Madrasah Tsanawiyah Nurul Huda Muaro Jambi with the aim of strengthening teachers’ skills in utilizing AI as a tool to support interactive learning while instilling character values in students. The method included socialization, training, and direct mentoring in the practical application of AI-based learning media in the classroom. The results showed significant improvements in teachers’ ability to design technology-based learning materials, a better understanding of integrating character education, and increased motivation to innovate. Furthermore, the program fostered a more engaging learning atmosphere aligned with the needs of the digital generation. Therefore, the transformation of teacher competencies through AI not only enhances teacher professionalism but also plays a crucial role in shaping students with strong character amid technological advancement.

This research aims to test and analyze the influence of tax administration modernization, tax knowledge, tax socialization, and tax sanctions on the compliance of individual taxpayers registered at the Primary Tax Office (KPP Pratama) Atambua. This study is a quantitative research employing a descriptive approach method. The data collection technique used in this research involves distributing questionnaires via Google Form. The sampling method applied is random sampling, with a sample size of 100 individual taxpayers. The analysis method utilized is multiple linear regression analysis. The research results indicate that all four independent variables have a positive and significant influence on individual taxpayer compliance (WPOP), both partially and simultaneously. Modernization enhances compliance through the efficiency of electronic systems such as e-Filing. Knowledge strengthens reporting accuracy with a better understanding of procedures. Socialization builds motivation through easily accessible information via digital and print media. Sanctions create a deterrent effect through awareness of fines and penalties.

The criminal justice system in Indonesia is very concerned about money laundering crimes that continue to grow along with technological advances and the complexity of modern economic crimes. This study examines in depth the legal provisions related to TPPU in Indonesia, which is based on Law Number 8 of 2010 concerning the Prevention and Eradication of Money Laundering Crimes. This research aims to identify the role of prosecutors as law enforcers in applying elements of anti-trafficking at the investigation and prosecution stages, as well as to analyze various obstacles that arise in the evidentiary process in court. Using a normative juridical approach, this study utilizes literature analysis, court decision review, and evaluation of relevant legal provisions. The findings of the study show that proving preliminary crimes and the flow of funds from crimes requires public prosecutors to have a comprehensive understanding of money laundering mechanisms, including the placement, layering, and integration stages. In practice, prosecutors face various challenges, such as difficulties in tracing the origins of assets disguised through complex transactions, limited access to financial technology data, and lack of cooperation support between law enforcement and financial institutions. These obstacles often cause the proving process to be protracted and less effective. Therefore, it is necessary to increase the capacity of law enforcement officials, strengthen coordination between agencies, and use more optimal technology to support efforts to eradicate trafficking more effectively and comprehensively.

Pakpak Bharat Gambir Tea MSMEs are products extracted from the young leaves of the Gambir plant. Not many people know about Gambir tea and its benefits or functions. Gambir tea products can only be found in online marketplaces, such as Tokopedia, Shopee, Lazada, Mbizmarket.co.id, and Indotrading, where Gambir tea producers are registered with the Pakpak Bharat Regency. One local exporter, Agro Lestari, sells "Gambier Leaf Tea" packaged in boxes with aluminum foil with 25 sachets. Offline sales in Pakpak Bharat Regency are still lacking, both in traditional markets, modern markets such as Indomaret, shops or stalls. Pakpak Bharat Gambir Tea, especially Gambir Sondel leaf tea, has been marketed to several regions in Indonesia, through wholesalers, trading partners and online resellers and social media such as TikTok, Facebook and Instagram, but the content does not provide an explanation of what Gambir tea is, its benefits or functions. The problem is:(1)What types of marketing strategies are effective? (2)How to design online and offline marketing? Objectives:(1)Help the process of understanding effective marketing strategies. (2)Help how to design online and offline marketing. The implementation of the lecture method is accompanied by questions and answers, demonstrations and practice. Gambir Pakpak Bharat tea UMKM carries out effective marketing strategies through market segmentation, targeted markets and fulfilled according to needs. The distribution system is through direct sales at outlets, delivery applications integrated with third-party applications such as GoFood or GrabFood, and online marketplaces as well as marketing communications using social media. and collaborating with local influencers