Publication Search

The purpose of this research is to analyze social media content marketing. This research uses a descriptive method with a qualitative approach. The subject of this research is Instagram @bulogbisnis.jakarta. The method in this research is a case study. The data sources in this study are primary sources. Data analysis in this study uses thematic analysis. The theory used in this research is using Chris Heurer 4C theory (Context, Communication, Collaboration, Connection) The activities used in data analysis are data reduction, data presentation, and conclusion drawing. Based on the results of research processing and analysis, the following conclusions were drawn: The conclusion can be gained at the context point, namely the content uploaded by Instagram @bulogbisnis.jakarta is easy to understand in terms of meaning and communicative language style. The conclusion that was gained at the communication point was that the content uploaded by Instagram @bulogbisnis.jakarta was quite clear and accurate with the actual situation but received few comments due to the lack of creativity in the content, on the other hand the uploaded content still created a positive perception of Bulog's image and made a big contribution because it created new orders through direct messages and call centers listed in the uploaded content. The conclusion that can be gained at the collaboration point is that Instagram @bulogbisnis.jakarta has utilized the features available on Instagram to make it easier for followers to see the uploaded content and Bulog has collaborated quite well with Instagram @bulogbisnis.jakarta by reposting uploads from Instagram @bulogbisnis.jakarta. The conclusion gained at the connection point is that it has made improvements in the speed of response both from comments, direct messages and call centers and to maintain good and sustainable relationships with followers, Instagram @bulogbisnis.jakarta provides appreciation through giveaway content.

This research aims to describe the implementation of literacy culture programs in elementary schools. This research uses a qualitative phenomenological approach. The subjects were school principals, teachers, students selected using purposive sampling techniques. Test the validity of the data using triangulation techniques by comparing the results of observations, interviews and documentation. The research results show that: 1) The policy of implementing a literacy culture in elementary schools using the government's School Literacy Movement program. This is based on Minister of Education and Culture Regulation no. 23 of 2015 which focuses on character development. (2) Implementation of literacy culture in elementary schools. This is based on the habituation stage which involves 10 minutes of reading the Koran and story books before learning. The activity development stage carried out was responding to the contents of reading books by reading independently, giving appreciation to students' literacy achievements, and having a school literacy team. The learning stage involves getting used to reading textbooks and using various strategies that support learning.  

Kedai Kopi Abah is one of the SMEs that has good business development potensial in Blitar City because it has a strategic location in the middle of the busy center of Blitar City. However, there are challenge that must be faced by Kedai Kopi Abah namely that the use of social media as a digital marketing platform is still not optimal. This Community Service Program was conducted using training and socialization methods aimed directly at managers of Kedai Kopi Abah. This training and socialization activity takes the form of optimizing rebranding and strengthening digital marketing communications at Kedai Kopi Abah with the aim of improving the skills of Kedai Kopi Abah managers in producing interesting content on Instagram account. This training activity can attract a positive response from participants who attended the training and socialization on optimizing rebranding and strengthening digital marketing communication at Kedai Kopi Abah.

Generation Z is a generation born in 1997-2012. This generation grew up and developed in the digital era, so they are very familiar with technology. However, the digital literacy of generation Z still needs to be improved, especially in terms of technical and creative skills. On December 25-30, 2023, Patitech Academy held a Genz Techno Camp training. This training was attended by 15 participants, consisting of 7 college students, 6 high school/vocational school/Islamic high school students, and 2 junior high school students. The purpose of this activity is to improve the digital literacy of generation Z, especially in terms of technical and creative skills. This activity also aims to prevent generation Z from falling into negative things during the holidays. The training materials provided include: IoT (Internet of Things), Design graphics, Web programming, Content creator, Digital marketing. This training uses a participatory learning method. Training participants are invited to actively discuss and practice. This training is also supported by competent teaching staff in their fields. The results of the training showed that participants showed an increase in technical and creative skills. They can understand the basic concepts of IoT, graphic design, web programming, content creators, and digital marketing. Training participants can also apply these skills in creating digital products, such as applications, websites, graphic designs, and digital content. The Genz Techno Camp training activity has succeeded in increasing the digital literacy of generation Z. This activity can be an example for various parties to improve the digital literacy of generation Z in a sustainable manner.

This research aims to design a website-based online store by utilizing a recommendation system with content-based filtering. The recommendation system is useful to help buyers get product suggestions that are in accordance with their preferences. The development method used in this research is the Waterfall model with the stages of needs analysis, design, program code generation, and testing. Researchers also use the UML model to help design the system and use the Laravel framework for website development. Based on the results of this study, the online store system designed has benefits for customers, because they can shop anywhere without having to come to the store directly. The recommendation system used also helps customers in choosing perfumes that match their preferences. 

This qualitative study investigates the impact of streamers’ swearing on the morality of Vietnamese teenagers, a topic of increasing importance in the era of digital streaming and online entertainment. The research was conducted through semi-structured interviews with nine Vietnamese teenagers, providing in-depth insights into their perceptions and attitudes towards the language used by streamers and its influence on their behavior. The thematic analysis of the interview data revealed four key themes: normalization of swearing in digital spaces, delineation between online and offline behaviors, influence of streamers as role models, and critical reflection and selective adoption. The study found that while swearing by streamers was normalized in digital contexts, participants also demonstrated a clear distinction between acceptable behaviors in online and offline environments. Streamers were often viewed as influential role models, affecting the language and attitudes of the adolescents. However, participants also engaged in critical reflection, selectively adopting behaviors that aligned with their personal and cultural values. These findings contribute to the understanding of digital media’s impact on adolescent development, particularly in non-Western contexts. The study underscores the complex interplay between cultural norms, digital media consumption, and moral development, highlighting the need for comprehensive digital literacy and ethical content creation in the digital age.

This study explores the influence of Islamic environmental ethics on Corporate Social Responsibility (CSR) and business decision-making, emphasizing how faith-based ethical frameworks guide sustainable practices in contemporary corporate environments. Grounded in the principles of stewardship (khalifah), justice (adl), and collective welfare (maslahah), Islamic ethics provide a holistic model for aligning profitability with moral and environmental responsibility. Using a mixed-method approach that combines survey research and content analysis, data were collected from 50 Shariah-compliant and ethically oriented companies across multiple industries. The survey measured the integration of ethical values into CSR initiatives, while content analysis of corporate reports evaluated transparency, environmental commitment, and ethical disclosures. The findings reveal that organizations adhering to Islamic ethical principles exhibit stronger environmental accountability, higher ethical compliance, and more sustainable long-term strategies compared to secular firms. These companies perceive environmental responsibility as a moral obligation rather than a regulatory requirement, integrating ethical governance into daily operations and strategic planning. The results also highlight that employee engagement and stakeholder trust improve significantly when CSR activities are guided by Islamic values. Furthermore, case studies of Islamic banks and small-to-medium enterprises (SMEs) in Muslim-majority regions demonstrate practical applications of these principles, including the use of zakat and waqf funds for environmental initiatives and community development programs. The study concludes that embedding Islamic ethics into business operations fosters a balance between economic growth, social welfare, and environmental stewardship. It also provides a pathway for strengthening corporate integrity and long-term competitiveness. Future research is recommended to examine the applicability of Islamic ethical principles across different industries and explore their intersection with emerging areas such as green innovation, artificial intelligence governance, and digital finance. Overall, this research underscores the potential of Islamic ethics as a foundation for sustainable business models that harmonize spiritual and economic objectives.

TikTok Shop is one of the most popular social commerce for Indonesian people to make product purchase transactions. Advertising on TikTok Shop social commerce is inseparable from Electronic Word of Mouth (e-WOM). In today's era, e-WOM is considered as one of the important aspects that influences online shopping activities. This study aims to determine the effect of e-WOM on consumers in purchasing products on TikTok Shop social commerce. The type of research used is qualitative with a descriptive method in order to obtain an explanation of the phenomenon of e-WOM. The data collection technique was carried out by interviewing respondents who were the samples in this study. The sample in this study used a purposive sampling technique. There are three indicators that are used to assess e-WOM, namely intensity, consumer opinion, and content. The results of these three indicators show that e-WOM has been implemented well as a consideration for consumers in deciding to purchase products on TikTok Shop. This is expected to be a reference for sellers on TikTok Shop to always create marketing strategies by utilizing e-WOM.    

Good nutrition is an important foundation for a child to grow and develop optimally, especially children who grow and develop in vulnerable environments. The results of the 2021 Nutritional Status survey show that 1:4 Indonesian children experience stunting and 1:10 children experience malnutrition. Prevention of stunting must be as early as possible, starting from portions of the plate with balanced nutritional content. Tempeh is a fermented product made from soybeans, the price is quite cheap, tempeh is also the best source of energy and protein, tempeh contains prebiotics which are good for the intestines, low in sodium and carbohydrates. 84 grams of tempeh contains 162 calories, 15 grams of protein, 9 grams of carbohydrates, 9 milligrams of sodium and many others. Efforts can be made to increase the knowledge and skills of cadre mothers and mothers of toddlers by conducting counseling, demonstrations and simulating tempe food. This dedication has a positive effect on knowledge, skills and ideas in making a variety of healthy snacks. The aim of this community service is so that mothers of babies and toddlers know and understand that tempeh food can be processed into various healthy snack ingredients to prevent stunting. The method of implementing activities in general includes the stages of introduction, counseling, demonstration and evaluation. It is hoped that in the future, cadre mothers and the community, especially mothers who have babies and toddlers in RW03 RT02, Kualu Village, Tambang Kampar District, will be more creative in making preparations made from tempeh that are rich in nutrients in an effort to prevent stunting and more often seek the latest information about nutrition in the reproductive cycle.

In Indonesia, the use of inorganic fertilizers is one area that is produced continuously to be used to increase crop yields, especially vegetables. Organic fertilizer and compost also have long-term benefits because they can increase the fertility of plants such as coffee. Indonesia is a coffee producer with unique characteristics. There is one type of coffee that is not widely known by the Indonesian people, namely Excelsa coffee. Excelsa coffee has very distinctive characteristics and aroma. Most of Wonomerto's residents have agricultural land and livestock that can produce coffee and livestock. However, villages that have cattle farms are still unable to utilize animal waste properly, and also residents who have coffee production only process it into ground coffee. Therefore, educational events and new programs for the Bokashi compost coffee market are being held. Apart from that, agricultural products and animal products that cannot yet be processed can be used as organic fertilizer using EM4 technology. The benefits of bokashi fertilizer are that it can increase the nutrient content of plants, reduce organic waste, and encourage the growth of plant microorganisms.

In the increasingly advanced digital era, social media has become a crucial tool in marketing strategies for Micro, Small, and Medium Enterprises (MSMEs). This article analyzes the use of social media in the marketing development of HNTnugraheniboutique Fashion, an MSME in the fashion industry based in Yogyakarta. The research methods employed include social media content analysis, online surveys targeting consumers, and in-depth interviews with the business owner. The findings reveal that HNTnugraheniboutique Fashion utilizes social media platforms, particularly Instagram and WhatsApp, to enhance visibility, build brand awareness, and boost sales. Despite these efforts, there remains potential to further optimize their social media usage for marketing purposes. Creative and relevant content proves effective in capturing consumer attention and influencing purchasing decisions. In conclusion, this research affirms that social media is an effective tool for MSMEs to develop marketing strategies. However, challenges such as competition and understanding digital consumer behavior underscore the need for further research to identify more specific and effective content strategies tailored for the MSME sector, particularly in Indonesia

The Urban Farming Group "Keputih Bersemi," based on educational hydroponics, is an active farming group in Kelurahan Keputih, Surabaya. Urban farming is an ideal choice for urban residents to engage in productive activities that can be followed by the surrounding community and, of course, produce something of added value. The plants or vegetables grown by the Keputih Bersemi farming group include pak choi, lettuce, and others. The harvested produce has not been sold or distributed optimally because marketing activities are conducted conventionally, with members offering the products directly to the surrounding community. This situation arises because the majority of the farming group members are elderly and still unfamiliar with technology. The use of social media, such as Instagram and Whatsapp, plays an important role as it significantly increases the visibility and sales of the group's agricultural products. A marketing strategy that involves engaging content, the use of relevant hashtags, and active interaction with potential customers will expand market reach and attract more potential customers.

Well-organized and methodical libraries can, either directly or indirectly, facilitate the teaching and learning process in the community in which they are housed. Manual searching takes a long time because libraries typically have a large number of reading books. Without a book search system, libraries will make it harder and take longer for patrons to find books since they will have to look through each book individually on the shelf. It is quite feasible to create an information retrieval system for libraries to make book searches easier. Based on the parameters or keywords entered, the content-based filtering approach of the library book search information retrieval system can present ten recommendations. The Complete Guide to Islam in Kafah has the highest similarity of 0.775 when it comes to the process of looking for books with religious categories and keywords related to Islam.

Website is an existing facility on the internet, and is one of the alternative means of information and promotional media used to get new news. The purpose of making the site of SMK Negeri 1 OKU Selatan is to assist in promoting and informing the School so that it is easy to access by all people wherever they are. Therefore this study took the initiative to Build a School Website at SMK NEGERI 1 OKU SELATAN using PHP & MYSQL as a means of promotion and information. The research subjects in this thesis are South OKU 1 Public Vocational School The software used in making South Oku 1 South Vocational School website is Adobe Photoshop CS3, XAMPP, PHP, Sublime Text and MySQL. The result of this final project is a website for SMK Negeri 1 Oku Selatan, the website was developed using PHP and MySQL. The contents contained in the website are in the form of information about agencies such as: profile, department, gallery and contact that can be contacted at the SMK NEGERI 1 OKU SELATAN institution.

For grocery stores in the Genteng area of Surabaya, digital technology, particularly in branding and digital marketing, can address the challenges faced by micro, small, and medium businesses in promoting and showcasing their products to potential customers. These stores have significant potential due to Genteng's strategic location and dense population. However, a major obstacle is the lack of understanding of digital advertising strategies and nuances, which hampers the growth of grocery stores and their ability to compete with modern retail companies. Observations and discussions with grocery store owners revealed this issue, prompting researchers to develop a research methodology and analysis of the existing challenges. Solutions offered include logo improvements, support with design and management of social media accounts and content, creation and management of marketplace accounts, and providing insights on Instagram advertising to business owners. With these various solutions, it is anticipated that grocery store entrepreneurs can compete effectively and keep pace with the rapid advancements in technology.

Cognitive domain assessment is an important component in the learning process which aims to measure students' mastery of knowledge and thinking abilities. This research presents the concepts, principles and implementation of cognitive assessment in education through literature studies. Bloom's Taxonomy revised by Anderson and Krathwohl divides the cognitive domain into six levels: remembering, understanding, applying, analyzing, analyzing, and creating. Developing an effective cognitive assessment instrument requires systematic planning, starting from determining objectives to analyzing question items. Various assessment techniques such as multiple choice tests, short content, descriptions, and true and false can be used according to learning objectives. Challenges in implementing cognitive assessments include difficulties in designing instruments that measure higher-order thinking abilities. A deep understanding of the principles and techniques of cognitive assessment is essential for educators to improve the quality of learning and assessment.  

Service activities are carried out to provide assistance and training on the importance of accounting and financial statements to determine the company's performance in terms of finance by utilizing current technological advances. Service activities were carried out at Angkringan Mas Eko in Condongcatur sub-district, Depok District, Sleman Regency. The reason for the dedication due to the lack of competence of business owners in bookkeeping reports in the business being run. The method used in this activity is a method of mentoring and direct training in preparing financial statements using the BukuKas application for business actors. Considered successful when business actors are able to understand the differences before and after being given assistance and training. From the results of the dedication of business actors, they understand the importance of making structured financial statement bookkeeping, by utilizing the BukuKas financial application and alsothe understanding of business owner regarding financial reports that will be prepared in the following year

This study aims to identify and analyze language errors in beauty product advertisements on the Instagram account of MS Glow Beauty. Using a descriptive qualitative approach, data were collected through screenshots of various advertisement posts from the account. The analysis focused on identifying spelling errors, grammatical inaccuracies, and language interference within the advertisement content. The findings revealed significant language errors, including inappropriate word usage, incorrect sentence structures, and inconsistent mixing of Indonesian and English. These errors can reduce the professionalism and effectiveness of marketing communications and influence consumer perceptions of the product and brand. The study highlights the importance of proper and consistent language use in digital marketing content to enhance communication quality and brand image. Recommended language improvements are expected to help beauty brands increase the appeal and effectiveness of their social media advertisements, contributing to better practices in digital marketing.

The increasingly massive use of social media has opened up opportunities for the development of the business sector. This reality also provides opportunities for the growth and development of local products. One local brand that has developed quite well by utilizing social media, especially TikTok, is the Tenue de Attire brand. This research aims to analyze strategies for increasing brand awareness through creative content in TikTok Brand Tenue de Attire social media marketing. This research uses a descriptive qualitative approach, data was obtained using literature review techniques and official publications. Tenue De Attire's marketing strategy shows that they can use social media, especially TikTok, to increase brand awareness and introduce their products to the public. They managed to create a strong connection between the audience and the brand by focusing on creating engaging video content, especially by using adaptable ideas and following popular trends. Tenue De Attire uses an Inbound Marketing approach to direct TikTok users from the stage of attracting attention to the stage of becoming potential customers, by using interesting content to provide information about their products indirectly. Inbound marketing strategy has four stages, namely: Attract, Convert, Close and Delight. Using TikTok's Shop and Live features also helped them increase customer relations and sales. Therefore, Tenue De Attire has achieved success thanks to its innovative and smart marketing strategies.  

This study aims to find out what strategies are carried out by the Rumah Kurasi in increasing effective sales through the TikTok platform. The method used in this study is with a qualitative descriptive approach, this research is a field research and the data used in this study are primary and secondary data, with data collection techniques through observation and interviews. The results showed that various TikTok features can make it easier for the Rumah Kurasi to create interesting content so that it can increase the audience. The large audience of content is very helpful for the Rumah Kurasi in marketing its products. Sales promotion through curated product reviews through live TikTok can increase effective sales.