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Marketing strategy is an effective strategy to increase company brand awareness. As social media develops quite rapidly, many companies use social media to market and introduce their products. To be able to attract an audience on social media, one of which is Tiktok, you need content that is interesting and follows developments in trends. PT Otak Kanan is a company that operates in the creative industry sector and has subsidiaries, one of which is Kisana, which is a hair removal cream product brand. This brand has problems with branding that is not optimal because this brand is still relatively new. Therefore, this research aims to observe, find out, provide solutions, and be involved directly using the method of implementing active participant observation in creating content marketing using soft selling and hard selling on Tiktok to increase brand awareness. Social media also plays a key role in marketing for brand awareness. The results show that creating interesting creative content by implementing softselling and hardselling on social media platforms such as Tiktok can increase company brand awareness.

Clean and Healthy Living Behavior (PHBS) are all health behaviors carried out out of personal awareness so that the family and all its members are able to help themselves in the health sector and have an active role in community activities. The main goal of the PHBS movement is to improve the quality of health through an awareness-raising process which is the beginning of the contribution of individuals in living a clean and healthy daily life. the average percentage of PHBS in Surabaya city households is 75.07%, this figure has reached the target of PHBS in East Java province households of 53%, however, there is still the lowest working area of ​​the health center, namely the Krembangan Selatan health center with a percentage of 48%. . This type of research is Literature Review or literature review. Literature review is what the author does by searching various sources related to a particular topic which can be obtained from various sources such as journals, archive books, articles, the internet, or other documents that are revered. the provision of knowledge through counseling and training with a combination of Leaflet media is very influential on changes in knowledge. there is a positive and significant effectiveness of animaker-based animated videos on clean and healthy living behavior. It can be seen and proven from the results of the Pearson correlation coefficient at a significance level of 5% or 0.05, namely: 0.538. One effort that can be done is to provide counseling through health promotion media that is used so that it is easy to understand and interesting to look at, and can relate to the level of target knowledge.

Current business developments have moved from conventional systems to digital marketing systems and the use of digital marketing is the right opportunity for current developments in Indonesia. However, in its current condition, there are still business actors who do not understand digital marketing and lack awareness among the public or entrepreneurs to utilize digital media as a means to develop their activities. In the research, the researcher used a data processing method with a digital marketing funnel and the data was processed using SWOT analysis. Based on these problems, digital marketing training was carried out. This research aims to find out research results that can increase understanding of digital marketing funnel sales at Graha Office. It is hoped that the findings of this research can help companies formulate more effective digital marketing strategies that focus on achievement.

The purpose of this study is to examine the reasons why people become victims of internet fraud through the Steam game trading platform and to discuss the modes used by the perpetrators. The three main informants of this research are victims of online fraud through the Steam game trading platform. Apart from that, it also seeks the opinions of experts about this case of online fraud. These results are expected to be able to provide deeper insights into cybercrime cases on the Steam platform and the strategies used by online fraudsters when using the Steam platform. In addition, the results are also expected to raise government awareness to take better measures to combat online fraud in the future. In addition, this research can serve as a basis for creating policies that protect the public from the threat of online fraud.

Early marriage is a social phenomenon that involves marriage at a very young age, often before reaching adulthood or the legal age for marriage. This practice has a significant impact on children's rights, well-being and gender equality around the world. This article explains the phenomenon of early marriage, including the causes, impacts, and efforts to overcome this problem. The causes of early marriage vary, including cultural, religious, economic and social factors. Early marriage is often linked to gender inequality, social pressure and poverty. The impacts of early marriage include higher health risks, interrupted education, and increased risk of domestic violence, especially among girls. Efforts have been made globally to reduce early marriage through legislation, education, and awareness. Laws and regulations have been introduced to set a minimum age for marriage, while education and outreach programs aim to change society's views regarding this practice. While there has been progress in addressing the issue of early marriage, complex challenges remain, and cross-sector collaboration remains key to achieving positive change. Early marriage is an issue that requires serious attention from society, government and non-governmental organizations to protect children's rights and promote gender equality

This research is entitled The influence of ethnic identity politics in the election of Mayor and Deputy Mayor of Medan 2020. What will be studied in this research is to see the involvement of ethnic identity politics in the election of Mayor and Deputy Mayor of Medan 2020. This research uses political anthropology methods with a functionalist approach where the approach This is built on ethnic lineages which allow for political relations with ethnic groups and organizations. Data collection techniques were carried out using in-depth interview techniques, observation and documentation. Meanwhile, the data analysis technique in this research uses qualitative descriptive data analysis. The technique for determining informants in this research is Purposive Sampling, where the selection of informants is chosen deliberately based on predetermined criteria, namely people who experience and feel directly the influence exerted by candidate pairs using ethnic identity. So the informants in this research were people living in Medan Perjuangan, namely 10 informants, namely 2 people each from the Malay, Javanese, Batak, Acehnese ethnicities, and 2 people from the Chinese ethnicity. The research results show that political ethnic identity does have an influence, but the people of Medan also consider other factors in determining their choices. Full community participation in elections is related to awareness of the importance of community contributions, while the assessment of candidates is not only focused on ethnic identity, but involves performance, vision and mission and leadership behavior. Overall, the results of this study indicate that while political ethnic identity is not an important factor, the people of Medan prefer to understand and evaluate candidates based on performance and leadership criteria.  

This research aims to find out how ecopedagogy is implemented in elementary school learning to increase environmental awareness and student involvement. This article was prepared using the systematic literature review (SLR) method. Searches were carried out using Google Schooler. In the initial stage of the journal search, 235 journal articles were obtained with a time limit, namely from 2014 to 2023. The procedure for searching and selecting articles in this study used preferred reporting items for systematic reviews & meta-analyses (PRISMA). Ecopedagogy discusses three main areas, namely technical ecoliteracy , critical ecoliteracy, and cultural ecoliteracy. The implementation of ecopedagogical integration in elementary school management which aims to instill environmental character values ​​from generation to generation can be carried out in several forms, namely integration in the curriculum and learning by including an understanding of ecology in the subjects or materials taught and the application of methods or media. Environmentally caring character education aims to instill values ​​and awareness of the environment in students. Case studies of the application of ecopedagogy in education show that it can be applied through digital media and multi-dominant learning to develop cognitive, psychomotor and environmental awareness. Barriers to implementing environmentally caring character education in schools include internal factors such as students' bad habits and lack of knowledge, as well as external factors such as inadequate learning support equipment and lack of cooperation between teachers and parents. Collaboration between teachers, students, parents, and the community is essential for successful implementation.

Traditional markets are places of interaction between sellers and buyers which are characterized by direct transactions and frequent bargaining processes. The existence of traditional markets makes people happy because traditional markets provide many basic daily needs and necessities and of course the prices are much cheaper than in supermarkets. Because of this, the development of traditional markets really needs to be improved, so that public interest increases, changes to traditional markets are needed. The development of traditional markets in Blitar can be seen, among other things, by physical renovations, activities to clean the environment around the market, arrangement of places and grouping of types of merchandise, orderly administration, order and security. Supporting factors include traditional market traders who always follow the advice and directions of market managers, the presence of cleaning staff, and good support from the Trade Department. However, there are also factors that hinder the development of traditional markets in increasing public interest, including: lack of public awareness about not throwing away rubbish, packaging of goods for sale that does not attract public interest, water drains that are often clogged with rubbish. The approach we take is a qualitative approach, such as going directly to traditional markets to see firsthand a clear picture and accurate facts.

most psychic elements plays a role in the development of individual personality is the self concept, which is an overall self-concept self image that includes a person’s perception of himself, feelings, beliefs, and values associated with him. The self concept is an important aspect in a person, in which the self concept is a frame of reference to interact with the environment. When people perceive themselves, give meaning and shape abstraction assessment of him means he showed self-awareness and the ability to get out of myself to see him as he did to the world outside himself.

Health is a valuable asset that we need to take good care of. However, in our daily lives, we often get caught up in hectic routines, poor diets, and unhealthy lifestyles. This is why counseling on improving quality of life is so important. Counseling attempts to raise awareness, provide information, and encourage individuals and communities to adopt healthy behaviors. The counseling materials provided are Preventing Disease and Improving Quality of Life. By increasing awareness of a healthy diet, adequate physical activity, stress management, and other life habits, it can help prevent various chronic diseases such as heart disease, diabetes, and cancer. By adopting healthy behaviors, one can improve their quality of life, reduce the risk of health complications, and enjoy a longer and better life. Increased physical activity or exercise. Physical activity is any movement of the body that causes energy expenditure. The recommendation from the Ministry of Health of the Republic of Indonesia is that physical activity should be done at least 30 minutes per day for 5 times a week or equal to 150 minutes per week. various types of physical activity that can be done such as climbing down stairs, jogging, brisk walking or cycling.

Acute respiratory infections (ARI) is the main cause of morbidity and mortality from infection diase in the world. The purpose of this research was to find out the factors contributing to the incidence of ARI (acute respiratory infection) in children aged 6-11 years at the kahakitang public health center, Sangihe Island District. This research used an analytic descriptive method which is cross sectional. Sampels were taken based on the number of respodents as many as 36 people using purposive sampling. Data collection was done by giving qustionnaires and observation sheets. Furthermore, the data was processed by running the SPSS computer program version 16,0 to be analyzed by chi-square statstic test. The research findings indicate that there is no significant relationship between immunization and the incidence of Acute Respiratory Infections (ISPA) with a p-value of 0.098. This p-value is greater than the significance level (a) of 0.05. However, there is a significant relationship between behavioral factors and the incidence of ISPA (p = 0.000), and also a significant relationship between environmental factors and the incidence of ISPA (p = 0.033). Both of these p-values are smaller than the significance level of 0.05. In conclusion, there is no significant relationship between immunization and the incidence of ISPA in children aged 6-11 years at the Kahakitang Public Health Center, Kabupaten Kepulauan Sangihe.  However, there is a significant relationship between behavioral and environmental factors and the incidence of ISPA in children aged 6-11 years at the same health center. It is recommended to increase awareness about the importance of immunization for children's immune system and to promote clean and healthy lifestyles, along with an active role in maintaining environmental hygiene.

Abstract. The increase in the number of Coffee Shops has created intense competition between them, especially along with the development of technology and the application of digital marketing. The importance of digital marketing, especially through social media, is the main focus in efforts to increase brand awareness of a product or service. In this context, digital marketing, especially through social media marketing, is described as an effective tool for achieving marketing goals by creating customer contacts, generating interest, and increasing purchase intentions. Analysis of brand awareness stages, from unconscious brands to top of mind, is an important part of understanding the process of forming a brand's image. Focus is also given to Instagram's role as an effective platform in enhancing brand identity, with an explanation of Instagram's popularity in promoting products and services. In this context, research focuses on the digital marketing communication strategy used by Dom Social Hub, a Coffee Shop in Tangerang City. The research aims to explore the advantages, disadvantages and obstacles that arise during the implementation of this strategy, with a focus on increasing brand awareness on social media platforms, especially Instagram. The object of this research explains the digital marketing strategy of the Dom Social Hub cafe in increasing brand awareness on Instagram social media. This research uses the constructivism paradigm. This research approach uses a qualitative descriptive approach.

This study aims to analyze the policy implementation of DKI Jakarta Governor Regulation Number 128 of 2019 related to the provision of special bicycle lanes in DKI Jakarta and the factors that influence it. This research is a type of empirical legal research, which examines the implementation of applicable legal regulations and their impact on society. The method used is descriptive with a qualitative approach. The results of this study were analyzed through data reduction, presentation of analysis results in the form of narratives and conclusion making. The implementation of DKI Jakarta Governor Regulation Number 128 of 2019 on the implementation of special bicycle lanes in DKI Jakarta is carried out by the DKI Jakarta Provincial Transportation Agency through the installation of traffic signs and markings for special bicycle lanes, as well as socialization efforts. However, in its implementation, there are several factors that play a role in difficulties and challenges. These factors include the lack of effective socialization by law enforcement officials, low public awareness and legal compliance with the rules of the special bicycle lane, and the indecisiveness of law enforcement by law enforcement officials against violations of these rules. Seeing that violations still occur due to the lack of strict law enforcement by law enforcement officials, it is recommended to make maximum efforts to increase compliance to the bicycle lane regulations. This aims to create a safe environment for bicycle lane users and improve traffic order in DKI Jakarta. Thus, the implementation of this regulation is expected to run more effectively and provide greater benefits to the community.

The purpose of this study is to evaluate and assess the impact of taxpayer comprehension, taxpayer awareness, and tax sanctions on compliance with MSME taxpayers in the city of Semarang. A qualitative technique was adopted for the research. Data gathering strategies included the distribution of questionnaires based on the study's criteria. Purposive sampling was utilized in this investigation. The study's findings indicate that Taxpayer Understanding, Taxpayer Awareness, and Tax Sanctions have a beneficial impact on MSME Taxpayer Compliance. It is desired that the Directorate General of Taxes would continue to improve the socialized of taxation among the general population, particularly MSME actors. This is done to promote taxpayers' comprehension and awareness of MSME actors' responsibilities to comply with applicable legislation.

This research aims to explain the influence of brand awareness and brand image on repurchase interest at Warmindo, Kediri City. The data analysis technique used by researchers in this research uses statistical tests through validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t tests, F tests with SPSS version 16.0 tools. The methods used in this research are questionnaires, interviews and observation. The sampling technique in this research used a saturated sample technique, with a total of 100 respondents. Based on the research results obtained by researchers from the multiple linear regression equation Y = -1,786 + 0.613X1 + 0.795X2. The results of the analysis carried out, the research results show that the brand awareness variable has a significant effect on repurchase interest with evidence that Sig t 0.000 < 0.05, the brand image variable has a significant effect on repurchase interest with evidence that Sig t 0.000 > 0.05, the variable discipline has a significant effect on repurchase interest with evidence of Sig t 0.000 < 0.05, and the results of brand awareness and brand image simultaneously have a significant effect on repurchase interest with evidence of Sig t 0.000 < 0.05. The results of the analysis value R2 = 0.949 or 94.9%.

This community service endeavors to enhance the understanding, awareness, and proficiency in road safety among participants. The employed methods encompass socialization, counseling, lectures, Q&A sessions, presenting traffic case examples, and implementing practical transportation safety materials for 55 lecturers and students at STIE Ganesha. The outcomes of the initiative indicate that PKM activities effectively heightened participants' knowledge of driving safety, encompassing the recognition of institutional roles in the South Tangerang City Traffic Communication Forum. However, there is a need to enhance their comprehension of Law Number 22 of 2009. Successful socialization has augmented comprehension of safety riding, particularly among parents tasked with guiding their families to avert accidents. Preventive measures involve fostering public awareness, upgrading road infrastructure, enforcing traffic laws, and enhancing traffic safety education. This initiative demonstrates an amplified understanding among participants, particularly parents, concerning motorcycle driving safety after exposure to engaging and pertinent material.

The halal lifestyle has also experienced significant development both in Indonesia and in the world. In facing the era of globalization and intense business competition, Micro, Small and Medium Enterprises (MSMEs) in West Pontianak District are required to continue to adapt to changes and meet higher quality standards. However, there is still a lack of awareness among MSME actors in the District about the importance of halal certification. This will have an impact on losing their market share, especially among people who are increasingly aware of the halality of the products they consume. The type of method for implementing community service activities is a participatory dialogue seminar which is carried out by inviting 40 selected MSME players in the district to understand more deeply the importance and how to obtain certification. It is hoped that effective strategies can be found to increase the implementation of this certification among MSMEs in this region.

Flooding is an event or event that results in the submergence of an area or land due to an increased volume of water. Flooding is caused by climate change, lack of water reception upstream area due to the many buildings, residential houses on the banks of the river and the lack of public awareness to maintain the cleanliness of the river. Flood disasters have a negative impact on individuals, communities and the environment. For individuals can be at risk of drifting, injuries, injuries, to other health problems such as digestive disorders, skin diseases, to infections. This impact can be reduced by improving community preparedness in facing disasters. All activities are carried out to anticipate disasters through organizing and using appropriate scarce disaster management in the preparedness phase. The purpose of this study is to determine whether there is a relationship between flood preparedness knowledge and the level of community anxiety in Wonasa Tanjung Village. This research was conducted with Descriptive Analytic method with Cross Sectional approach. There were 106 Subjekts. Data collection is carried out using questionnaires. Furthermore, the data was analyzed with the Chi-squaer test with a meaning level (a).0.05. The results of the study using the Chi-squere statistical test obtained a p value Value = 0.01 where the p Value value <a = 0.05 The results of this study show that there is a relationship between flood disaster preparedness knowledge and the level of anxiety of the community in Wonasa Tanjung Village. The conclusion of this study is that there is a relationship between flood disaster preparedness knowledge and the level of community anxiety in Wonasa Tanjung Village. Advice for the Wonasa Tanjung environment is to maintain cleanliness and no longer throw rubbish in the river.

Inclusive Education is one of the government's programs to realize justice in education. Inclusive education is a form of realizing equal distribution of education without discrimination, both children with special needs and normal children can receive the same education. This research method uses literature studies sourced from books, journals and others. The aim of this research is to find out the challenges faced, among others. ; lack of skills and attitudes of teachers in dealing with special needs children, limited facilities and infrastructure as well as low awareness of parents and the community regarding the rights of children with special needs.  

This research aims to examine legal protection and the consequences of default from buying and selling auctions via Instagram media. The type of research used is empirical juridical law, legal research carried out by collecting primary data or data obtained directly from research subjects through direct interviews. Based on the results of research at PT Japan Bike Auction regarding the settlement of auction agreement defaults, the following conclusions can be drawn: 1) Default at PT Japan Bike Auction Sidoarjo branch occurred due to several factors that triggered disagreements over the payment of proceeds after the car auction. These factors are divided into two, namely internal factors and external factors. The internal factors in this research are the element of intention, such as the lack of good faith on the part of the bidder in repayment of payments and the lack of legal awareness in the local community. The external factors in this research are due to inaccuracies between the physical vehicle and the vehicle documents that have been issued by the authorities and mistakes in making random bids and not being considered first when conducting a car auction at PT Japan Bike Auction Sidoarjo Branch. 2) The results of this research Indeed, it is not entirely in accordance with the articles stated in the Civil Code. However, the problem of default above can be resolved by means of family deliberation mediation so that this problem of default does not lead to court, because in resolving this problem the auction body and the bidders have discussed it. carefully so that this problem can be resolved quickly and does not drag on and this problem does not interfere with other auction processes that will be carried out by PT Japan Auction.