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This research aims to investigate the integration of ethical business practices and AI-driven marketing strategies for product branding within Micro, Small, and Medium Enterprises (MSMEs). The study adopts a qualitative approach, utilizing semi-structured interviews and content analysis. A purposive sampling technique will be employed to select participants from diverse MSMEs. Data will be analyzed thematically to identify patterns and insights regarding the implementation and impact of ethical practices and AI-driven marketing on branding strategies. The findings are expected to provide nuanced understandings of the challenges, opportunities, and outcomes associated with integrating ethical principles and AI technologies in MSMEs' branding endeavors, offering valuable insights for both practitioners and scholars in the field of marketing and business ethics.

This study aims to analyze the RCM (Reliability Centered Maintenance) and MVSM (Maintenance Value Stream Mapping) strategies implemented by PT. XYZ in machine maintenance at the Sabroe Line. RCM is used to reduce equipment failures and ensure that each physical item or system is functioning as intended. Meanwhile, MVSM is used to identify waste in maintenance activities and perform repair analysis. The research method used is qualitative research with a case study approach. Data was collected through observation, interviews and analysis of related documents. The results of the research show that PT. XYZ has implemented the RCM and MVSM strategies effectively in engine maintenance at the Sabroe Line. RCM implementation helps to reduce machine failure and increase machine reliability. Meanwhile, MVSM helps identify and overcome waste in maintenance activities. In conclusion, the RCM and MVSM strategies are effective approaches in engine maintenance at the Sabroe Line. This research provides a better understanding of the importance of a planned and structured maintenance strategy in improving engine performance. The recommendation for future research is to involve more departments and measure the impact of RCM and MVSM strategies on overall operational productivity and efficiency.

Self-muhasabah is one of the methods of moral education that is put forward by the teachers at IDIA Prenduan. Various forms of programs are structured to direct the students to always reflect on themselves, such as spiritual cleansing activities every dawn on Fridays (Kulsub) and mandatory activities for the management of the minister for studies and da'wah or (Menkada) Ma'had Student Executive Board (BEMA) at IDIA Prenduan and other things. In this study, the focus of the research was how to apply self-reflection to improve the moral quality of female female students of IDIA Prenduan and what are the supporting and inhibiting factors in the application of self-muhasabah to improve the moral quality of female female students of IDIA Prenduan. And the purpose of this study is to describe the application of self-muhasabah in improving the moral quality of female female students of IDIA Prenduan. This study uses a qualitative descriptive method of phenomelogy. Data collection techniques include interviews, observation and documentation. The data analysis techniques include data collection, data reduction, data presentation and verification. The results of this study are the application of self-muhasabah to improve moral quality in the form of dawn lectures, istirham, morning lectures, tahajjud prayers, it can be seen that this application can improve the quality of mahasantri morals such as self-muhasabah activities. The supporting factors of this activity are Kyai and Nyai who have qualified knowledge and discipline of the mahasantri while the obstacle is the lack of enthusiasm from the mahasatri in self-contemplation which is held at dawn, due to the dense activities carried out. So that some students feel sleepy and this is a form of lack of faith in Allah SWT.    

Plant classification exists to simplify and clarify the level of kinship and the type of treatment in plant distribution, at the taxonomic level there are family categories, this family in plant taxonomy is a classification system that groups plants based on similarities between their morphology, characteristics, morphology. Euphorbiaceae is a family with flower characteristics hidden in cyathia structures (inflorencia), sap and various sizes. This research is located in Cipeundeuy Village, Bantarujeg District, Majalengka Regency with quantitative analysis using the exploration method in the residents' yards in Cipeundeuy Village. The results of the study found 1 individual of Ephorbia milli, 1 individual of Euphorbia hirta, 1 individual of Pedilanthus tithymaloides, 4 individuals of Acalypha siamensis and 8 individuals of Manihot esculenta from the Euphorbiacea family. This plant is used as an ornamental plant and can be used as herbal medicine because it has chemical compounds that are antiseptic, anti-inflammatory and antibacterial because it contains tannins, flavonoids and saponins which are effective for healing wounds and several other diseases. The purpose of this research is to inventory and identify plants in Cipeundeuy Village so that the systematics of plants in this area can be known.

Choking is an emergency situation that frequently occurs in infants and toddlers and can potentially lead to death if not managed promptly and appropriately. Limited knowledge and skills of parents, particularly mothers, in providing first aid are among the factors that increase the risk of complications resulting from choking incidents in children. This study aimed to determine the effect of choking management education on mothers’ ability to handle choking incidents in children in Pinokalan Subdistrict, Ranowulu District, Bitung City. This study employed a pre-experimental design using a one-group pretest–posttest approach. The study population consisted of 75 respondents, with a sample of 15 mothers who had children aged ≤ 3 years, selected using accidental sampling techniques. The intervention consisted of health education on choking management using standard operating procedure guidelines and structured health education sessions, while mothers’ abilities were assessed using an observation checklist. Data analysis included univariate and bivariate analyses using the McNemar test with a significance level of α = 0.05. The results showed that prior to the educational intervention, most mothers had poor ability in managing choking incidents in children; however, after the intervention, there was a significant improvement in their abilities. The McNemar test yielded a p-value of 0.008, indicating a significant effect of choking management health education on mothers’ ability to manage choking incidents in children. These findings demonstrate that health education plays an important role in improving mothers’ preparedness and skills in dealing with pediatric emergencies. This study is expected to serve as a basis for the development of community-based health education programs as a promotive and preventive effort to reduce morbidity and mortality risks due to choking in children.

Ankle injuries are among the most common injuries experienced by adolescent soccer players, often caused by poor stability and neuromuscular control. Ankle instability not only affects athletic performance but also increases the risk of recurrent injuries. One effective preventive and rehabilitative approach is dynamic balance training, such as the Star Excursion Balance Test (SEBT). This study aimed to analyze the effect of education and SEBT exercises on ankle stability enhancement in U-15 soccer players at SSB Mandiri Medan. This research employed a pre-experimental design with a one-group pre-test and post-test approach, involving 20 male participants aged 13–15 years. The SEBT training program was conducted for four weeks, with a frequency of three sessions per week. Ankle stability was measured using reach distances in all eight directions of SEBT and the Cumberland Ankle Instability Tool (CAIT) questionnaire. Data were analyzed using a paired t-test to compare pre- and post-intervention results. The findings showed a significant improvement in SEBT reach scores (p < 0.05) and increased CAIT scores, indicating enhanced functional ankle stability. These results suggest that structured education and SEBT training can serve as an effective strategy for injury prevention and performance enhancement in young soccer athletes.

Globalization is an unavoidable phenomenon involving various sectors, when all of countries in the world has been integrated become one market that is that is no limited by territorial area. In the economy and trade, Globalization has affected various social structures. The large number of foreign investor has entered to Indonesia is one of the effects of globalization in the world of economy and trade. Investation is one of the key for strengthening process in economic development. The business sectors has become a destination for investation  is a modern retail industry. There is investation with capital strength in the modern retail industry sector make modern markets has begin, such as Supermarkets and Hypermarkets, Mini Markets and Mall. The investation  in the modern market are mushrooming and uncontrollable, it makes competition between modern markets, especially supermarket in Indonesia. Foreign investor has big capital also take part for this investation. Ease come  an investor as a result of the globalization era is a challenge  for the economic development of the common people, in this case micro, small and medium enterprises in traditional markets. The progress of modern market are rapidly and unstoppable, if it is allowed to continue, traditional markets which are forum for middle and lower economic actors, one of which is small traders, street vendors, etc. will be sidelined and displaced.

This study aims to examine the intricate relationship among brand image, intellectual capital, human capital, public relation strategy, and firm value. The research adopts a qualitative approach utilizing semi-structured interviews with key stakeholders from diverse industries. A purposive sampling technique is employed to select participants with relevant expertise. Data analysis involves thematic analysis to identify patterns, themes, and relationships among the variables. The findings reveal nuanced interconnections between brand image, intellectual and human capital, public relation strategies, and firm value, highlighting the importance of holistic management approaches in enhancing organizational performance and competitiveness.

This study aims to analyze the selection of edamame raw material suppliers at PT XYZ using the Fuzzy Analytical Hierarchy Process (FAHP) method. This research involves the process of collecting primary and secondary data which includes identification of supplier selection criteria, collection of criteria and sub-criteria data, and collection of supplier performance data. The results showed that the relevant supplier selection criteria in the context of edamame raw materials at PT XYZ were product quality, price, supply reliability, sustainability and reputation. Based on the FAHP method, the relative weight of each criterion and sub-criteria has been calculated, which helps in evaluating potential suppliers. In addition, supplier rankings are also determined based on the resulting priority values. In conclusion, the FAHP method can be used as an effective tool in selecting raw material suppliers for edamame at PT XYZ. This method helps in reducing uncertainty and complexity in decision making, as well as providing more objective and structured results.

At the point when the students are assessed, they are demanded to work to publish scientific writing. This study investigates the process of constructing scientific writing as well as the academic search engine that is frequently used by graduate students in building their papers. Later on, this study also discloses the factor of using repeated platforms. A personal learning environment helps the students to connect both inside and outside the classroom learning by employing digital tools. This paper presents a case study exploring the steps of conducting scientific writing, the academic search engine mostly used by students, and the factors in deciding the platform. Eighteen graduate students majoring in the English education department were the participants of this study. The data was collected through class observation, questionnaires, and semi-structured interviews. The result shows several steps to construct scientific writing including readiness, composing the article, getting ready for publication, distribution, and development. While Google Scholar (100%), Web of Science (94.7%), and online library (63.2%) are the top three online platforms as the academic search engine they used to search for references to build arguments for their scientific writing. Some factors why those platforms become highly beneficial are exposed by the participants such as their pertinence, reference quality, and publication impact. This study is expected to provide certain considerations for students or scholars about utilizing several online platforms and some reasons behind which is beneficial to build scientific writing publications.

This research aims to explore sustainable digital marketing strategies suitable for Micro, Small, and Medium Enterprises (MSMEs). The study employs a descriptive research model, utilizing purposive sampling to select participants with extensive experience in digital marketing within MSMEs. Data collection techniques include semi-structured interviews and content analysis of relevant literature. Thematic analysis will be employed to analyze the data, identifying patterns and themes related to effective sustainable digital marketing practices for MSMEs. The study anticipates uncovering insights into innovative and environmentally conscious digital marketing approaches that can be adopted by MSMEs to enhance their competitiveness while minimizing environmental impact.

The process of learning Indonesian still often uses conventional media, there is a lack of innovation in learning media that is in accordance with current technological advances so that students tend to get bored, and there is no use of QuizAlize media and the ASSURE model in Indonesian language learning class VII at SMP Negeri 9 Semarang become the background of this research. The purpose of this study was to obtain a description of the application of the ASSURE model with QuizAlize media in learning to identify the structure and language features of grade VII news texts. The benefits of this research are as a scientific contribution regarding the application of the ASSURE model with QuizAlize media, as well as providing knowledge about the application of the ASSURE model with QuizAlize media for readers. This type of research is Classroom Action Research with two cycles. 32 students of class VII G SMP Negeri 9 Semarang became the subject of this study. The data collection technique used is an observation technique. Then, qualitative descriptive analysis is the data analysis technique used. The results of the study in cycle I, the percentage of completeness was at 46.87%, while in cycle II it was 87.5%. The percentage increase is 40.63%. In addition, 17 students did not complete the first cycle, while in the second cycle there were 4 students. The increase in the accumulation of students who achieved mastery was 13 children. So, the accumulation of students who achieved completeness in cycle II was 28 children. Based on this, it can be concluded that the increase in the percentage of completeness in class VII G of SMP Negeri 9 Semarang is very good. Then, the application of the ASSURE model and QuizAlize media to this class can be said to be successful.    

The purpose of this study was to describe the structure and use of diction in anecdotal texts for class X students of SMKN 1 Kelayang. This type of research is a qualitative research with descriptive method. The data of this study are the structure and diction accuracy of anecdotes. The data source used in this study was anecdotal texts by class X students of SMKN 1 Kelayang for the 2022/2023 academic year. The data collection technique in this study is the fishing technique. Analyzing the research data, namely by means of data reduction, data presentation, and data verification. The results of this study are as follows. First, in writing anecdotal texts, class X students of SMKN 1 Kelayang used the five anecdotal text structures, namely abstract, orientation, crisis, reaction, and coda. Most students are able to write anecdotal texts with a complete structure. However, there are still some structures that students write incorrectly. Second, it was found that the accuracy of diction was more dominant based on writing errors, formation and accuracy of meaning in the writing of class X students of SMKN 1 Kelayang.

Presentation of financial statements is an accounting standard that will explain the components of a financial report, fair presentation, as well as the fundamental accounting concepts, disclosure policies, as well as the structure and content of financial reports. The characteristics in the presentation of financial statements are fair presentation and compliance with PSAK, maintaining business, accrual basis, materiality and aggregation, offsetting, frequency of reporting, comparative information, and presentation consistency. There are several components of the financial statements presented, namely the statement of financial position, income statement, cash flow statement, statement of changes in equity, and notes to the financial statements. Corporate governance is a company's internal control system whose main objective is to manage significant risks to fulfil its business objectives through safeguarding company assets and increasing shareholder investment value in the long term. A company must also apply the principles of corporate governance, there are five principles that must be applied, namely the principle of transparency, the principle of accountability, the principle of responsibility, the principle of independence, and the principle of fairness.

This study raises the phenomenon of the policy of collecting Rural Land and Building Tax in Pematang Serai Village, Langkat Regency. The reason for this research was carried out because of the facts and data which show that in 2018-2021 tax realization for Pematang Serai Village has not reached the target every year. Some of the things that become a problem in this study are the many phenomena of tax objects that are not in accordance with the number of taxpayers that must be paid by the community, low public awareness, ineffective mechanisms, and limited payment media in Pematang Serai Village. Researchers view and analyze the development of PBB collection in Pematang Serai Village comprehensively so that they can provide constructive suggestions. In this study, researchers used implementation theory by applying the George C Edward III implementation model. This theory uses 4 indicators, namely: communication, disposition, resources, and bureaucratic structure. This study uses qualitative research methods with data collection techniques through observation, interviews, and documentation. Meanwhile, data analysis techniques used data reduction, data presentation, and drawing conclusions. The research results show that the implementation of the PBB collection policy in Pematang Serai Village, Langkat Regency is still not optimal, so it is recommended that the government pay attention to the land and building tax management policy that has been implemented so far so that it will be able to increase land and building tax revenue. It is also recommended through research results that in order to increase the effectiveness of Land and Building Tax revenue, the government should improve office facilities and infrastructure to support work activities, in addition to providing guidance to collectors and imposing sanctions on taxpayers regarding the importance of Land and Building Tax, because with the Land and Building Tax it will be used to finance regional development.

Song lyrics "Civilization", "News of Loss", and "Great Destroyer Dance" works. Feast became the subject of this investigation. The purpose of this study was to provide an overview of the structure of lyrics and social commentary. The Roman Ingarden hypothesis is used in this review to dissect the design of the verses of the dining experience. Theories of literary sociology were also used in this study to see how the lyrics of the song "Pesta" contained social criticism. The consequences of this study show that melodic verses work . Banquet acts as a vehicle for delivering analysis of real social factors that occur in the eyes of the public. In the melodic poems of "Peradaban", analysis is communicated on the development of the revolution, the unfair worldview, and prejudice that exists among the tight networks that are rife in Indonesia. The killers were criticized in the lyrics of the song "News of the Loss" because it has lost humanity and human values. The lyrics of the song "Dance of the Great Destroyer" forbid the application of Indonesian local wisdom and denounce pollution and environmental damage.

The song "Istirahat" by Nosstress is a song that tells about environmental concern, about the earth that seems to be getting damaged and worse due to the actions of its inhabitants, namely humans themselves. Nosstress is known as a music group that often raises environmental, socio-political, and humanitarian issues, which are conveyed simply through their works. This songwriter tries to express his feelings by inspiring his listeners to rest just a little while, giving time to the earth, we can see in the lyrics "Hi my human friends, just rest a little, for him and the human earth". The aims of this study are (1) to find out the meaning contained in the lyrics of the song "Istirahat" by Nosstress, (2) to explain what figurative language is contained in the lyrics of the song "Istirahat" by Nosstress. This research is based on curiosity about the meaning of the song lyrics which are quite poetic and the figurative language used by the author in the song. The method used in this research is qualitative method. The results of this study are understanding the structure, meaning, and figure of speech in the lyrics of the song "Istirahat" by Nosstress.

This study aims to identify and describe strategies for developing the character of students using local values maja labo dahu, at SMAN 1 Palibelo, Bima Regency. The local values of maja labo dahu have become the way of life and the way of life for the people of Bima, from generation to generation. It is appropriate that these values be used as the main basis for supporting character education in schools. % understand the value of maja labo first. The methods used in this research are field studies and surveys or purely descriptive. The number of samples in this study were taken purposively from 10 teachers and 10 students. The data collection technique was carried out through structured interviews and direct field observations. Furthermore, data analysis is done by reduction, interpretation and conclusion. The results of the study found that the implementation of character strengthening went according to the PPK SOP (character education strengthening program) in the school concerned, the difference being the routine Friday morning imtaq activities for 30 minutes before starting learning activities, combining religious material and cultural values locally through oral delivery. Specific strategies used through 3 approaches; parable, training and mentoring.

One of the development priorities in the Government Work Plan (RKP) is the development of Micro, Small and Medium Enterprises (MSMEs). This is based on the fact that MSMEs have contributed a lot to the national economy. The development of Micro, Small and Medium Enterprises (MSMEs) is very strategic, because of its great potential in driving community economic activities, as well as being the main source of income for most people in improving their standard of living. well-being. (Ariani et al, 2017). Micro, Small and Medium Enterprises (MSMEs) have become an important part of the national economic system capable of accelerating economic growth through the mission of opening business and employment opportunities, increasing people's income, playing a role in increasing foreign exchange earnings and strengthening the structure of the national economy (Hafni & Rozali, 2017).One of the development priorities in the Government Work Plan (RKP) is the development of Micro, Small and Medium Enterprises (MSMEs). This is based on the fact that MSMEs have contributed a lot to the national economy. The development of Micro, Small and Medium Enterprises (MSMEs) is very strategic, because of its great potential in driving community economic activities, as well as being the main source of income for most people in improving their standard of living. well-being. (Ariani et al, 2017). Micro, Small and Medium Enterprises (MSMEs) have become an important part of the national economic system capable of accelerating economic growth through the mission of opening business and employment opportunities, increasing people's income, playing a role in increasing foreign exchange earnings and strengthening the structure of the national economy (Hafni & Rozali, 2017).

Literary work is a form of expression of human feelings as outlined in oral and written forms. Literary work is a language art that can be enjoyed by oneself and for everyone to enjoy. Poetry is one type of kasya satsra which is an expression of the poet's feelings which is poured using figurative words. The poem entitled "Aku Tidak Akan Berhenti MencariMu" by Heri Isnaini was chosen as research material for poetry studies using a structural approach. The Structural Approach is an approach that examines poetry based on the elements that build poetry in an objective systematic manner. This study aims to describe the physical and mental structures contained in the poem "I Will Not Stop Looking for You" by Heri Isnaini. By analyzing using a structural approach, the writer can find the meaning of a literary work. Through a structural approach, the structures studied are the physical structure and the inner structure of poetry. The method used in this research is descriptive qualitative. The qualitative description method used describes the data through words that show the meaning according to the concept. The result of this research is the discovery of all physical and mental structures in a poem by Heri Isnaini entitled "Aku Tidak Akan Berhenti MencariMu ".