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This study explores the utilization of simple Augmented Reality (AR) technology to enhance customer engagement in the marketing programs of small and medium-sized enterprises (SMEs), specifically focusing on Anna Rental Perlengkapan Bayi in Semarang. The research employs an experimental design, developing and evaluating an AR-based information system prototype. Data collection methods include structured interviews, direct observations, and analysis of Instagram post performance. Results indicate a significant increase in customer engagement with AR content, showing an increase from fewer than 100 viewers for regular content to approximately >200 viewers for AR content, with 5% of these engaging further by clicking the AR link and 2% proceeding with a call-to-action. These findings align with existing theories on the effectiveness of interactive technologies in marketing. The study concludes that AR technology can substantially enhance customer engagement and suggests that SMEs adopt such technologies for improved marketing outcomes. Practical implications highlight the need for training and support for SMEs to implement AR effectively. This research provides a foundation for further studies on AR applications in SME marketing strategies in Indonesia.

Currently in an environment full of competition, the use of competitive advantage for companies must be very agile and adaptive. While it is often unable to establish a certain level of performance based on existing technology advancements, companies also frequently tap into new emerging technologies. How to address business appropriately as a way for companies to simultaneously exploit their current competitive advantages while exploring opportunities for the future. This achievement is based on a balance between exploration and exploitation which consists of more than just allocating resources in proportion between the two processes. So as will be discussed, For exploration to exploitation is a process that should be, different structures and cultures.    

The supervision carried out by AMC is for all movements on the apron during take off and landing. The purpose of this study was to determine the performance evaluation of the apron movement control (AMC) unit in monitoring facilities in the apron area, constraints on facilities in the apron area, and solutions to constraints on facilities in the apron area at PT. Angkasa Pura I Yogyakarta International Airport. This research was conducted for 1 month, namely in March 2023 which was conducted at Yogyakarta International Airport, this research is a qualitative research. Primary data obtained directly by observation and interviews. Secondary data obtained indirectly through documentation, literature and company data. Data collection techniques using observation methods, semi-structured interviews, and documentation. The results of the research were tested for the validity of the data using source, technique, and time triangulation. The result of the study is the evaluation of the performance of the AMC unit in monitoring facilities in the apron area using the MBO (Management by Objectives) method based on planning, monitoring and review. There are several problems with facilities in the apron area such as aviobridge 4C, 8A and 8C are damaged, aviobridge 4C slowdown is too slow, GSE is parked in No Parking Area (NPA), there is no Equipment Parking Area (EPA) marking, GSE is parked below fixbridge, CCTV error/connection to server fails, and CCTV is blurry if the weather is rainy. Some of the solutions for the problem facilities in the apron area are waiting for spare parts, coordinating with the mechanical unit, reprimanding and ordering groundhandling to move the GSE, reporting EPA markings to be added, and reporting to the ICT unit.

Regional development is the driving force for national development, which makes regional governments the planners to carry out various kinds of economic transformation for the welfare of the existing society. Broadly speaking, the components that must be discussed in the regional macroeconomic analysis concern economic production and income, growth, unemployment, inflation, employment, external trade relations, financial institutions, regional finance, and poverty or social welfare. Regional macroeconomic analysis can at least show the face of the regional economic structure where this will determine the sustainability of the economy in accordance with development goals. The economic growth of a region, especially the City of Blitar, which of course comes from the results of regional taxes, regional levies, management of regional assets, and other legal regional revenues, which aims to provide flexibility to the regions to seek funding in the implementation of regional autonomy as a manifestation of the principle of decentralization and to increase PAD and support government activities and national development, a budget from the regional government is needed, one of which is from the regional tax sector. In one course experiencing economic stability and problems of economic growth. One of the main problems or drivers of economic instability that can disrupt economic growth is the occurrence of general and continuous price increases or better known as inflation.

This research investigates the interplay between tax compliance and various factors including tax incentives, tax justice, profitability, and ethical leadership. The study aims to discern the nuanced relationships among these variables in the context of compliance behavior. Employing a qualitative research design, semi-structured interviews are conducted with key stakeholders from diverse organizational settings. Sampling techniques involve purposive sampling to ensure representation across sectors and organizational sizes. Data analysis utilizes thematic analysis techniques to identify patterns and themes emerging from the interviews. Preliminary findings suggest complex interactions between tax incentives, perceptions of justice, financial performance, and leadership ethics, shedding light on the multifaceted nature of tax compliance determinants. This research contributes to a deeper understanding of factors influencing tax compliance behaviors and informs policy and organizational strategies aimed at enhancing tax compliance.

This study examines the effectiveness of STEM (Science, Technology, Engineering, and Mathematics) education in enhancing problem-solving skills among high school students. With the increasing demand for critical thinking and problem-solving abilities in the workforce, STEM education has become a crucial approach to preparing students for future challenges. The study aims to evaluate how project-based STEM curricula impact students' creativity, analytical skills, and overall problem-solving capabilities. Using a quasi-experimental design with a control group, the research was conducted with high school students who participated in STEM-based lessons involving the 5E instructional model. Data collection involved pre- and post-tests, classroom observations, and semi-structured interviews to measure changes in student skills. The findings indicate that students exposed to STEM education demonstrated significant improvements in problem-solving, creativity, and analytical thinking compared to their peers in traditional lecture-based classes. The study highlights the advantages of project-based learning in promoting active student engagement and fostering skills necessary for addressing real-world problems. These results suggest that STEM education can be more effective than traditional methods in cultivating essential 21st-century skills. The study recommends the broader implementation of STEM strategies in secondary education and further exploration of the long-term impact of STEM learning on various skills required in the professional world.

The evaluation of trainer performance plays a critical role in maintaining the quality and reputation of LKP Bina Karya Mandiri as a non-formal training institution. This study aims to assess trainer performance objectively using the Simple Additive Weighting (SAW) method as part of a Decision Support Sistem (DSS). A descriptive-quantitative approach was employed through a case study involving five trainers: Wasito, Diah Rita Sari, Ahmad Jayadi, Bayu Adi Guna, and Komarudin. Data were collected through observation and surveys based on four primary criteria: Material Mastery, Teaching Methods, Participant Satisfaction, and Discipline, each assigned a predetermined weight. The findings indicate that the SAW method effectively transforms performance data into a structured and interpretable ranking. Based on preference value calculations, Bayu Adi Guna achieved the highest score of 0.935, followed by Wasito, Komarudin, Ahmad Jayadi, and Diah Rita Sari. These results demonstrate that SAW is a reliable tool for supporting decision-making in trainer performance evaluation. The implications of this study suggest that training institutions can adopt SAW to enhance objectivity, transparency, and efficiency in performance assessments, thereby strengthening human resource management practices.

This research investigates the interplay between job satisfaction, leadership, human capital, corporate governance, tax awareness, and firm performance. The study aims to understand the intricate relationships among these factors in organizational success. Employing a qualitative research design, this study utilizes purposive sampling to gather data from participants representing various organizational levels. Data analysis involves thematic analysis to uncover patterns, themes, and relationships within the data. Results reveal nuanced insights into the influence of leadership styles, employee satisfaction, governance structures, and tax consciousness on firm performance. The findings underscore the significance of effective leadership, robust human capital management, sound corporate governance practices, and tax awareness in enhancing organizational outcomes. This study contributes to a deeper understanding of the multifaceted dynamics shaping organizational success in contemporary business environments.

For a Mall itself has a strategic location factor supported by road network access, visitors, exhibition activities, consumer needs as well as market demand, existing entertainment services, as well as those from the Mall itself. An advantage in itself will be the demand for a market and its management which may be felt to have more carrying capacity. From the development of Mall itself, which pampers the needs of a certain time. From the needs of a market obtained from exports or imports. As well as distances that are easy to reach by the people of Semarang themselves either via public transportation or private vehicles.

 Leadership (leadearship) is a process of influence between individuals or between people in a particular situation, through directed communication activities to achieve a certain goal. Effective leadership will only be realized if an organization is run according to its structure and function. The purpose of this research study is to answer; Definition of leadership? What is the structure and function of leadership at GKPI Pagar Banyan? Is the leadership structure and function at GKPI running well? This study used a qualitative method with a library research approach and interviews.  

This study discusses the analysis of the power structure of leading industry clusters in Sidoarjo Regency. Sidoarjo Regency is one of the districts in East Java Province that has the potential and success in developing the local economy through the formation of industrial clusters. This study uses descriptive qualitative research methods by collecting secondary data through literature analysis. The results of the analysis show that factors such as superior natural resources, infrastructure availability, labor skills, research and innovation facilities, and government support policies affect the successful formation of leading industrial clusters in Sidoarjo Regency. Industrial clusters increase productivity, efficiency, innovation and commercialization. This study provides an understanding of the characteristics and dynamics of leading industry clusters in Sidoarjo Regency and the factors that influence efficiency. The results of this study can be the basis for further development to optimize the economic potential of the region with the help of industrial clusters.

In the development of the economy, the State of Indonesia experienced a change in the structure of the economy from an agricultural basis to an industrial one, which resulted in many benefits from these changes. The industrial sector has a close relationship with the economy of a country because the progress of the industrial sector is an indicator of the success of a country's economy. Descriptive methods are used to analyze physical and social phenomena and the readiness of an area to become a cluster. The analysis reveals that cluster policies are implemented by national and regional cluster programs. It was also determined that an important element of the cluster policy is the identification of sources of finance and the people responsible for implementing the program. The instrument can be applied by cluster policy actors which are defined in a broad sense, namely business, associations, government actors. In the industrial world, there are five industrial forces in determining the competition of an industry. The method used to determine the strength of the industry based on external factors of the company.

Community Service activities are carried out to provide assistance and training on the importance of accounting and financial reports to determine company performance in terms of finance by utilizing current technological advances. The service activity was carried out at the Big Alind catering home industry in Sendangadi Village, Mlati District, Sleman Regency. The reason for the service was due to the lack of competence of the business owner in bookkeeping reports in the business being run. The method used in this activity is the method of mentoring and direct training in preparing financial reports using the BukuWarung application for business owner. Considered successful when business owner are able to understand the differences before and after being given assistance and training. From the results of the service activity, business owner understand the importance of making structured financial reports, by utilizing the BukuWarung financial application and also the understanding of business owner regarding financial reports that will be prepared in the following year.

The rapid development of the Haji and Umrah Travel Bureau industry at this time requires that a Haji and Umrah travel agency company must have the ability to compete. To address this, every Haji and Umrah travel agency company is required to improve its strategy in marketing its products. Because the implementation of an effective marketing strategy is one of the ways in which companies can distribute Haji/Umroh package products that suit the needs and demands of pilgrims. The purpose of this research is to analyze the marketing strategy for Haji and Umrah package products at Rizkia Tour & Travel Bukittinggi Branch. This study uses qualitative methods and belongs to field research with semi-structured interviews and documentation as data collection techniques. The findings from this study are that prospective pilgrims and Umrah pilgrims make choices about Umrah and Haji packages with considerations such as the type of Haji/Umrah packages, affordable Umrah and Haji package prices, comfort while traveling Umrah/Haji and so on.    

Research on the influence of business and entrepreneurial characteristics on the general performance of the fisheries processing industry is more specifically reviewed and also researched from an area in Sulawesi, more precisely South Sulawesi Indonesia's large capture fisheries potential can be used as an opportunity to build a fish processing industry, especially in South Sulawesi Province which has a spatial structure policy that supports the fisheries subsector as a superior subsector. Based on the SWOT analysis, strategies that can be applied to encourage the development of the fish processing industry in South Sulawesi Province include strengthening integrated fish processing groups, utilizing and maintaining available catch handling facilities, developing market reach, facilitating administrative access to the establishment of fish processing industries, and increasing the competitiveness of production volumes of fishermen's catches in South Sulawesi Province.South Sulawesi has a specificity in superior products and the quality of human resources, so the policies implemented in the national are not necessarily suitable for South Sulawesi. An appropriate and comprehensive strategy for the development of MSME iin the fisheries processing industry in order to improve their performance in South Sulawesi Province needs to be determined using a way that is in accordance with realistic circumstances and can be applied in reality.

The phrase is one of the elements that fills the function in a sentence that builds a news discourse in the daily newspaper Detik.com. Phrases are divided into two groups, namely endocentric and exocentric phrases, this group of phrases fills the syntactic function in news discourse in the Daily Detik.com newspaper. These phrase groups will form a phrase structure which can be composed of words and words, words and phrases, and phrases and phrases to form a complete/complete sentence.  

This study aims to determine the effect of capital structure and company size on the value of financial sector companies. The data used is secondary data in the form of company financial reports listed on the Indonesia Stock Exchange. The samples used in this study were 47 financial sector companies listed on the Indonesia Stock Exchange. The data processing technique uses multiple linear regression which is carried out using the SPSS application. The results of the research that has been done are that there is no significant effect of capital structure and company size on the value of financial sector firms either simultaneously or partially.  

The purpose of this research is to find out and describe the effectiveness and efficiency of implementing the siskeudes application as well as the constraints or obstacles to financial management in Rejosari Village, Pakis District. This research uses a qualitative approach with a qualitative descriptive research type. The data used in the study were obtained through interviews and observations at the Rejosari Village Hall office. Data analysis using data reduction, data presentation and verification. The results showed that the implementation of the siskeudes application in Rejosari Village was quite effective and efficient in helping the village government manage its finances. The village financial management procedures that will be carried out include the planning, implementation, management and reporting/accountability stages. However, there are still some problems in its operation but it doesn’t really affect the system used. The village financial system is very important in the village economy, where good and structured village financial management can create optimal accountability and transparency.

Industry clusters, which consist of a group of companies related geographically and sectorally, have become the focus of attention in regional economic and business strategy studies. This study uses an industrial structure analysis approach to understand the strength of competition within an industry cluster. Some of the factors analyzed include the level of industry concentration, new entries, bargaining power of buyers and suppliers, as well as product or service substitution. The data used in this study includes information about the companies that are members of the industrial cluster studied. The research method used includes secondary data collection, such as company financial reports, industry data, and related publications. In addition, interviews with industry stakeholders were also conducted to gain deeper insights into the structure of competitive forces and the factors that influence industrial clusters. The results of the analysis show that the structure of competitive forces in industry clusters can vary depending on the industrial sector studied. This research contributes to our understanding of how the structure of competitive forces and industry clusters can shape a competitive business environment, as well as providing useful insights for the development of effective business strategies within industry clusters.    

There have always been ups and downs in regional governance, with a number of autonomy issues and less-than-perfect institutional working relationships between the Centre and the regions. Instead of being resolved by the 2014 Local Government Law, Law No. 23/2014, these issues have further complicated the relationship between local authorities and the central government. This research aims to analyze the review of the principles of regional government and the implementation of the SOTK. This research uses a normative juridical method that focuses on legal precedents, relevant laws, and regulations. The result of this research is that regional autonomy is based on the idea that autonomous regions have the authority as well as the rights and obligations in managing their own local interests in accordance with the law. In Indonesia, local governance is guided by three basic principles, namely 1) The principle of decentralization. 2) The idea behind de-concentration. 3) Assistance tasks as a concept. There are three parts to the model of how local governments and the federal government work together, namely 1) agency model, 2) the interaction Model, and 3) the relative Autonomy Model The structure of each region will include various interventions. However, the drafting guidelines from the government make the SOTK look uniform, centralized and rigid, so despite the differences, each region's SOTK still has some similarities.