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This research aims to determine the influence of trust and punctuality on purchasing decisions on the Grab application. This research is of associative type. The population used was all consumers using the Grab application (study of consumers in Bima City) who had purchased products on the Grab application. The sampling technique used was purposive sampling so that a sample of 96 respondents was obtained. The research instrument used is a Likert scale questionnaire with data analysis techniques, namely validity test, reliability test, multiple regression analysis, correlation coefficient, determination test, T test and F test. The results of this research conclude that Trust (X1) has a significant effect on Purchasing Decisions (Y), Timeliness (X2) has a significant effect on Purchasing Decisions (Y).

This study aims to determine: (1) The effect of brand trust on brand loyalty (a study on FISIP USN Kolaka students). (2) The effect of consumer involvement on brand loyalty (a study on FISIP USN Kolaka students). This study uses an approach with quantitative methods. Collecting data in this study using observation, documentation and questionnaires. The population of this study were FISIP students at the Nineteen November University of Kolaka. While the sample of this study amounted to 91 respondents by determining the sample using probability sampling technique. Testing research instruments using validity and reliability tests with SPSS 25. The data analysis technique used in this study is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model tests (outer model) and structural model testing (inner model). ) with Smart PLS 3.0. Based on the research results, it is known that the variable Brand Trust has a positive and significant effect on Brand Loyalty as indicated by the P-Values of 0.000. As well as the variable Consumer Involvement also has a positive and significant effect on Brand Loyalty as indicated by the P-Values of 0.003.  

Technological developments have penetrated in all fields, not only in one area but also in all sectors of human life, including transportation. The internet is needed nowadays, including in the daily activities of the community. The purpose of this study was to determine the effect of e-service quality and e-trust on Maxim consumer satisfaction in Tasikmalaya City. This type of research is quantitative research, with a sampling technique that is non-probabilty sampling and accidental sampling, with a total of 100 respondents. The data collection method in this study is a survey method using a questionnaire that is distributed to respondents online via google form. The data analysis technique in this study uses multiple linear regression analysis which is processed using SPSS 25. The results of this study indicate that the e - service quality variable has a positive and significant effect on customer satisfaction, the e -trust variable also has a positive and significant effect on customer satisfaction. Simultaneously, e-service quality and e-trust have a positive and significant effect on Maxim customer satisfaction in Tasikmalaya City.

The problem of the level of consumer trust and satisfaction is important in the trade business. However, not all products that have been and have not been regulated have adequate after-sales service. The purpose of this study was to determine the effect of after-sales service, product quality and product warranty on customer satisfaction. The number of samples in this study amounted to 100 consumers from a population of 180 consumers and are active consumers of PT Karya Bahari Abadi Jakarta. The sampling technique is by accidental sampling. The data collection technique is primary data or data taken directly from the respondents through a questionnaire. This study uses multiple linear regression and comparative analysis for data analysis with the help of SPSS Ver. 21, This study obtained the results that the quality product, after-sales service, product guarantee has a positive effect simultaneously on customer satisfaction, quality product, after-sales service, product guarantee has a partial positive effect on customer satisfaction. Through data processing, researchers can provide input or advice to companies, namely companies are expected to be able to maintain product quality that has been rated well by customers and pay more attention to after-purchase services to create satisfaction which ultimately impacts on customer loyalty.

This study aims to test and analyze the role of Twice's brand ambassador on the buying interest of Scarlett Whitening products in Banjarmasin. This study used quantitative methods, with data analysis using simple linear regression, t-test, and determination coefficient test. The population in the study was all students of the Faculty of Economics, Class of 2019 UNISKA. The sampling technique uses purposive sampling with a sample of 87 respondents, with a questionnaire as a research instrument. The results showed that brand ambassadors had a significant effect on the interest in buying Scarlett Whitening products in Banjarmasin. This factor is caused by the attractiveness, popularity, and trust given by consumers to brand ambassadors, where the attractiveness and popularity possessed by the brand ambassador will greatly affect consumer buying interest.

This study aims to determine the effect of website quality, security and trust on purchasing decisions on the Shopee application. The method in this study uses quantitative methods. This research was conducted in the area of Padang Ngeri University. For this experiment, a probability sampling approach was used to choose the sample. Up to 200 Padang State University students who use Shopee will take part in the survey as responders. This study demonstrates that customers' trust in Shopee-compatible online marketplaces directly and favorably affects their willingness to shop there, Website quality has a positive and significant effect on consumer trust through online purchase decisions on online buying and selling sites on the application Shopee, Security online purchases has a positive and significant effect on online purchase decisions mediated by customer trust on online buying and selling sites on the Shopee application, Security online purchases has a positive and significant effect on customer trust through online purchase decisions on online buying and selling sites on the Shopee application , customer trust has a positive and significant effect on online purchase decisions on online buying and selling sites on the Shopee application.

Current technological developments can develop very rapidly and this causes changes in people's lifestyles. With the presence of the internet, not only marketing- based businesses but also developing online transportation services such as Grab, which provides online transportation services to consumers. This needs to be considered as a service provider to maintain the loyalty of service users. This study aims to determine the effect of e-service quality and e-trust on e-loyalty through customer satisfaction on users of grab transportation services. This research was conducted in the community in the district Kecamatan Pandaan who uses grab transportation services in 2023. The data collection technique used is a questionnaire which is distributed online via Google Form. The selection of the sample used in the study was 100 respondents using the purposive sampling method, which is a sampling technique in which the people selected as samples are in accordance with the purpose of conducting research on data management, this research was conducted using the path analysis method (Path Analysis). Based on the results of this study it can be seen that e-service quality has a positive and significant effect on satisfaction, e-trust has a positive and significant effect on satisfaction, e-service quality has a positive and significant effect on e- loyalty, there is no significant relationship between e-trust directly to e-loyalty, and satisfaction has a positive and significant effect on e-loyalty

This study aims to examine how much influence brand trust and brand image have on purchasing decisions of Honda Scoopy motorcycles at PT. Tunas Dwipa Matra Mojosari. This type of research is quantitative research. The data analysis used in this study is PLS (Partial Least Square). The population in this study were all consumers who had purchased a motorcycle at PT. Tunas Dwipa Matra. The sample of this research is 100 respondents calculated using the slovin formula. The sampling technique uses a non-probability sampling technique, namely purposive sampling. The results of this study show that brand trust has a significant positive effect on purchasing decisions for Honda Scoopy motorcycles at PT. Tunas Dwipa Matra Mojosari. Brand image has a significant positive effect on purchasing decisions of Honda Scoopy motorcycles at PT. Tunas Dwipa Matra Mojosari.  

This research aims to investigate ethical business practices in sustainable digital marketing among Micro, Small, and Medium Enterprises (MSMEs). The research model adopts a qualitative approach to delve into the intricacies of ethical decision-making processes within digital marketing strategies. Sampling techniques involve purposive sampling to select MSMEs known for their sustainable practices. Data analysis employs thematic analysis, allowing for the identification of patterns and themes related to ethical considerations in digital marketing. Preliminary findings indicate a growing consciousness among MSMEs towards adopting ethical principles in their digital marketing endeavors, contributing to the sustainability of their businesses while fostering consumer trust and loyalty. This study sheds light on the importance of ethical conduct in digital marketing for the long-term viability of MSMEs in the contemporary business landscape.

This study seeks to ascertain how Shopee's online purchase choice is influenced by trust, convenience, brand image, and quality of information. The research results were evaluated using a quantitative research methodology based on respondents' responses on a Likert scale. The population of this study is every resident of Sukoharjo City, the number of samples is 100 respondents, and the Cochran formula and purposeful sampling are used to select the sample. Instrument Test, Classical Assumption Test, and Multiple Regression Test are used as data analysis techniques in this study. Secondary data is collected from online sources, old research publications, and books that show consumer choices. The findings show that Trust, Convenience, Brand Image and Information Quality all have a large impact on purchasing decisions together (F test). Trust, Convenience, Brand Image, and Information Quality all have a significant effect on purchasing decisions, at least partially (t test). Trust, convenience, brand image, and information quality influence purchasing decisions by 64.3% and 35.7%, respectively, according to the results of data processing showing that the coefficient of determination (Adjusted R Square) is 0.643. This means that other variables not seen in this study determine 35.7% of the variance of the results

. The purpose of thils study was to determilne and analyze the ilnfluence of trust, ease, and qualilty of ilnformatilon on onlilne purchasilng decilsilons on the Shopee.co.ild silte for Shopee consumers iln Sleman Regency. Thils research ils a type of causal associlatilve research that ailms to analyze the relatilonshilp between one varilable and another. The populatilon iln thils study are consumers of onlilne shoppilng whose number ils unknown. The samplilng method used purposilve samplilng wilth a total sample of 80 respondents. The data analysils method used ils a quantiltatilve descrilptilve analysils method wilth multilple lilnear regressilon analysils technilques. The results of the research hypothesils testilng show that the varilables of trust, convenilence, and qualilty of ilnformatilon silmultaneously have a posiltilve and silgnilfilcant effect, then partilally the trust varilable has no posiltilve and ilnsilgnilfilcant effect, whille the ease and qualilty of ilnformatilon have a posiltilve and silgnilfilcant effect on onlilne shoppilng decilsilons iln the dilstrilct. Sleman. The Coeffilcilent of Determilnatilon test shows that 58.1% 68.1% of purchasilng decilsilons can be explailned by the varilables of trust, convenilence, and qualilty of ilnformatilon, whille the remailnilng 31.9% ils explailned by other factors not ilncluded iln thils study.

Socialization is a very useful thing in raising and conveying positive values to individuals, the socialization process is education through individual understanding and acceptance of the connections that occur in an activity that can provide input and output feedback. Learning from the monetary crisis that occurred in Indonesia in 1997-1998 which was marked by the decline in the joints of the economy caused by the rupiah exchange rate falling or dropping drastically against the dollar exchange rate. In 1998 many big entrepreneurs fell in Indonesia, but MSMEs were still able to survive and even increased in number. In this way, UMKM contribute to supporting the economy of a country so that the existence of UMKM is highly expected in the development and progress of the country's economy and is able to absorb the number of unemployed. In this background, MSMEs can be used as a part in expanding employment opportunities, play a role in the formation of the Gross Domestic Product (GDP) and increase foreign exchange earnings for the country of Indonesia because its market can reach national to international. Bareng Village, Bareng District, Jombang Regency is an agricultural producing village in the form of rice, corn, sugar cane, soybeans, vegetables, chilies and others. The livelihoods of the majority of the population are farmers, self-employed, and partly in the government. UMKM problems often occur due to capital problems and licensing matters, the Business Identification Number (NIB) is the identity of a business license issued by the "Online Single Submission (OSS)" agency, helping to fulfill the legal and administrative aspects of UMKM and providing advantages in funding. Then the socialization and technical guidance was carried out by Group 1, then the output of the socialization was to help UMKM actors in the Village with the method of opening a post at the Village Hall/Village Office and the door to door method or direct permits to the homes of UMKM actors. At the same time creating a logo that is useful in brand equity as trustworthiness with the product name and symbol, providing additional value to a product. The direction of the arrow as a direction for the location has the aim of providing instructions for potential consumers and customers to find homes for UMKM actors to get products or order products.

Digital marketing is a marketing activity or promotion of goods or brands using digital media or the internet to quickly attract consumers or potential customers. The method used in this study is a qualitative method. This research focuses on Taso Ndeso MSMEs located in RT 4 RW 12 Sukorejo Village, Blitar City. This is because the Taso Ndeso MSMEs themselves still have not utilized and have not used marketing through digital marketing to promote their products. Digital marketing utilization has becoming the important key of MSMEs “Taso Ndeso” in Sukorejo Village, Blitar City in attempt of increasing their market. By using digital platform like social media and website, MSMEs could reach better market outside their region. By showing their unique and nice products. MSMEs “Taso Ndeso” could attract potential consumer attention and increase their visibility. One of their digital marketing benefit for MSMEs “Taso Ndeso” are their capability for live interaction with customer. By using comment, direct message, and online survey, MSMEs could get precious feedback and understanding what their customer preference and also what their customer needed. By this knowledge MSMEs could fix and increase their products like what their customer needed, make them more competitive in market. Beside of that, digital marketing also have an important role to build great products for MSMEs “Taso Ndeso”. By using interesting visual content and story telling that can build emotions whos watching. MSMEs could convey their value and their unique products to audiens. By differentiate themself from competitor and build strong relationship with their customer. MSMEs “Taso Ndeso” can make their strong identity and  their customer trust with their products in long term.

MSMEs or Micro, Small and Medium Enterprises are one of the factors for the Indonesian economy to survive and develop until now. By increasing the use and shopping of domestic products, it can help increase the growth of MSMEs, as well as the welfare of the community. In building MSMEs, branding needs to be done to build and elevate the identity of a brand, including trade names, logos, characters, and consumer responses. In branding a product can be seen directly by consumers, namely through logos and packaging that has special characteristics, so that consumers can recognize these products. Packaging becomes a direct view by consumers to the product, so that attractive packaging can attract attention. On the packaging can be listed such as trade names, logos, nutritional values, and various important information in the product so that it can build trust.  

The study aims to determine the influence viral marketing on purchasing decisions with consumer trust as an intervening variable on MS Glow. This type of research is quantitative and uses descriptive analysis method. The data analysis technique used is path analysis. The sample used in this study amounted to 98 respondents who knew the social media instagram MS Glow, and once bought and consumed MS Glow by using purposive sampling. In this study using data collection techniques with questionnaires and analyzed using path analysis. The conclusion of this study is (1) the Viral Marketing have a significant effect on Consumer Trust with a value of 10,890 , (2) the Viral Marketing have a significant effect on Purchasing Decisions with a value of 8,137, (3) Consumer Trust have a significant effect on Purchasing Decisions with a value of 3,555, and (4) consumer trust is not able to mediate viral marketing on purchasing decisions with a Z value of 1,389.

This journal discusses the utilization of articles as an effective means to enhance company's brand awareness while educating the public. In the ever-evolving digital era, companies need to employ communication strategies that effectively reach their target audience. This approach entails using informative and industry-relevant articles. The research involves analyzing the needs and preferences of the public regarding desired information. Based on the analysis, a series of articles are produced to fulfill the public's information needs and simultaneously promote the company's brand. These articles are published across various online platforms, including the company's website, blog, and social media. The results demonstrate a significant increase in brand awareness and public recognition of the company through the implementation of this strategy. Additionally, the articles provide educational benefits to the public by presenting valuable and industry-relevant topics. The utilization of articles as a means to enhance brand awareness while educating the public offers diverse advantages. It enables companies to expand their reach, improve consumer trust, and strengthen their market position. Simultaneously, the public gains access to valuable and beneficial information, enhancing their knowledge and deriving direct benefits from the provided articles. Therefore, this strategy effectively fosters positive relationships between companies and consumers while contributing to the overall literacy and knowledge enhancement of the public.

The objective of this research is to determine the factors that influence consumer purchasing decisions to buy beverages online on marketplaces. The variables used are product, price, promotion, location, service quality, marketplace usability, and trust. The sample consists of 150 respondents. The Likert scale is used as the data collection model, and statistical analysis is conducted using multiple linear regression. After analyzing the data, this research has obtained results indicating that product (X1), price (X2), promotion (X3), location (X4), service quality (X5), marketplace usability (X6), and trust (X7) have a significant impact on buyer's decisions with a magnitude of 0.732 (73.2%), which means that all variables contribute and affect consumer purchase decisions by 73.2%, while the remaining 26.8% is attributed to other factors beyond the scope of this study. The results of the F-test analysis show that collectively, all variables significantly impact consumer purchasing decisions. The t-test analysis indicates that the research hypotheses for variables X1, X2, X6, and X7 significantly influence consumer purchase decisions, while variables X3, X4, and X5 do not significantly affect consumer decisions

Purchase intention is difficult to achieve because of the influence of someone buying a product. A product must have advantages over other products so that consumers are interested in the product. The development of the business world is inseparable from this kind of competition, and companies need to continue to innovate in order to survive.This study aims to determine the role of store image, perceived quality, and perceived value trust in consumer purchase intention at hasanah bakery & cakes Kerasaan branch.Research Questionnaires were distributed at the hasanah bakery & cakes store within 1 week. To achieve this, it is necessary to go to the respondents and analyze whether they meet the given criteria.a. Based on the tcount value obtained from each variable, it can be seen that the independent variables, namely those consisting of Store Image, Perceived Quality, Value Trust funds partially have a significant influence on the dependent variable, namely Hasanah Bakery & Cakes Purchase Intention in Kerasaan. So that the hypothesis that the researcher proposes is proven to be true. b. Based on Fhitung Store Image, Perceived Quality, and Trust Niali simultaneously have a significant influence on the dependent variable, namely Hasanah Bakery & Cakes Purchase Intention in Kerasaan. So that the hypothesis that the researcher proposes is proven to be true.

At this time technology is advancing rapidly, especially in the advancement of digital platforms. The impact of technological advances is felt by people in various lives, one of which is online shopping. How effective promotional messages can increase sales of Sishop_Id MSMEs through the live feature in the Shopee application The purpose of the research is to analyze business communication in increasing sales of Sishop_Id MSMEs on the live feature in the Shopee application to understand how the business communication strategy carried out by Sishop_Id in Shopee's live feature can affect the increase in sales of MSME products offered by Sishop_Id. The methodology used in this research is a qualitative approach with a descriptive approach. Based on the results of interviews we conducted with Sishop_id MSME actors, this business was started by several students who thought about how to get additional income. in December 2022 they started a business with small capital they were able to create a business which in the end they chose a business idea in the fashion sector, especially kameja, culottes, crop korean, outer and others. Sishop_id experienced an increase in sales of their products after using the live feature on Shopee. Initially, only 1-2 people bought their products, but now there are 5-10 people who buy their products. Developing a broader marketing strategy In addition to using discounts and vouchers, it is better to develop a broader marketing strategy such as providing gifts or merchandise for consumers who buy a certain amount of products or collaborating with influencers to promote Sishop_id products. This can increase awareness and trustworthiness of the online store. The use of the shopee live feature in Sishop_id MSMEs has experienced a significant increase in sales in the products sold.

This study aims to determine and analyze consumer attitude as a moderation variable on the effect of consumer motivation and consumer trust on property purchasing decisions. This study uses primary data by distributing questionnaires to respondents, namely the owner of Green Taman Asri housing complex. Sampling is done using the NonProbability Sampling method and the sampling technique using sensus Sampling. The analysis in this study used a moderation regression analasis test. The results of this study indicate that consumer motivation consumer trust have a positive and significant effect on purchasing decision. Meanwhile consumer attitude has a positive as a moderating variable has a significant positive effect on the effect of consumer motivation and consumer trust on property purchasing decisions, with a coefficient of determination (Adjusted R Square) of 0.799 which means that together independent variables explain the purchase decision by 79.9%, while the remaining 20.1% is influenced by other variables