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Exclusive breastfeeding coverage remains a challenge in several areas, including Bojongkerta Village, within the Cipaku Community Health Center (Puskesmas) jurisdiction, South Bogor District, Bogor City. Lack of knowledge, high levels of stress during breastfeeding, and minimal family support are often major obstacles to successful exclusive breastfeeding. One approach that can be applied to address these issues is hypnobreastfeeding, a relaxation technique combined with positive affirmations to support mothers' readiness to breastfeed. The objective of this activity is to increase the capacity of breastfeeding mothers in exclusive breastfeeding through community-based hypnobreastfeeding training, which also involves Posyandu RW 1 cadres as the main supporting partners of the activity. The method used in this activity involves three stages: first, education and training in hypnobreastfeeding techniques for breastfeeding mothers; second, practical mentoring by lecturers involving students from the Midwifery Diploma Three Program at Ummi University Bogor; and third, evaluation of results through knowledge measurement and observation of breastfeeding practices. A total of 10 breastfeeding mothers and 4 Posyandu cadres participated in this activity. The evaluation results showed an increase in understanding of the benefits of exclusive breastfeeding and a positive change in attitudes towards breastfeeding practices. Furthermore, the active involvement of Posyandu cadres is expected to strengthen ongoing support at the community level. In conclusion, the hypnobreastfeeding training had a positive impact on empowering breastfeeding mothers and strengthening the role of Posyandu cadres as supporters of the exclusive breastfeeding program at the community level. This program also has the potential to expand the reach of education about exclusive breastfeeding and increase the success of sustainable exclusive breastfeeding in the community.

Exclusive breastfeeding for the first six months of a baby's life is an important strategy to support optimal growth and development. Breast milk has many benefits for babies, such as strengthening the immune system and supporting brain development. However, various obstacles such as emotional stress, lack of self-confidence, and minimal support from family and the community remain significant barriers to successful breastfeeding. These issues often lead to failure to provide exclusive breastfeeding in accordance with health recommendations. This study aimed to evaluate the effectiveness of hypnobreastfeeding training in improving breastfeeding knowledge, attitudes, and practices among mothers with infants aged 0–6 months in the Bojongkerta area of Bogor City. Hypnobreastfeeding is a psychological approach that combines relaxation techniques, positive affirmations, and education about breastfeeding to help mothers feel more confident in the breastfeeding process. This study used a quasi-experimental approach with a pre- and post-test design without a control group. A total of 31 breastfeeding mothers participated in this training, which included education about breastfeeding, positive affirmation techniques, and relaxation exercises. Data analysis results showed a significant increase in mothers' knowledge and attitudes towards breastfeeding after the training intervention. Furthermore, the study also recorded an increase in the success of exclusive breastfeeding during the observation period. Based on these findings, it can be concluded that hypnobreastfeeding is an effective approach to supporting the empowerment of breastfeeding mothers at the community level. This method offers a psychologically based solution to overcome social barriers that affect the success of exclusive breastfeeding.

Nausea and vomiting during the first trimester of pregnancy are common physiological symptoms that may interfere with maternal comfort and nutritional intake. One widely accepted non-pharmacological therapy to reduce these symptoms is ginger decoction, due to its antinausea properties derived from active compounds such as gingerol and shogaol. This study aims to determine the relationship between pregnant women's level of knowledge and their attitudes toward the use of ginger decoction to alleviate nausea and vomiting in the first trimester. This research employed a quantitative method with a descriptive-analytic design. The population included all first-trimester pregnant women visiting Pratama Madina Clinic during January–February 2024, totaling 47 respondents selected using total sampling. Data collection used a structured questionnaire, and the data were analyzed using univariate and bivariate techniques, with the Chi-square test applied. The results showed that 75% of respondents had good knowledge and demonstrated a positive attitude toward using ginger decoction. The Chi-square analysis revealed a significant relationship between knowledge and attitude (p = 0.000). The study concludes that knowledge level influences pregnant women's attitudes toward herbal therapy, and ginger decoction is well-accepted as a non-pharmacological option to reduce pregnancy-related nausea and vomiting. Further health education is recommended to enhance awareness of safe and effective natural therapies for pregnant women.

This community service activity aims to improve the financial literacy of MSMEs in Giling Village, Pabelan District, Semarang Regency, through training on preparing simple financial reports. The training was conducted over one day and attended by 20 MSMEs from various business sectors, such as culinary, handicrafts, and trade. The methods used in this training included socialization of basic accounting materials tailored to the level of understanding of the participants, as well as hands-on practice in preparing financial reports, such as profit and loss statements and balance sheets. The material was presented in a simple and easy-to-understand manner, so that participants could immediately apply it to their businesses. Evaluation was carried out by observing the process of preparing financial reports by participants, using the provided practice sheets, and a feedback questionnaire that measured the extent of participants' understanding and changes in attitudes. The results of this activity showed that most participants were able to understand basic accounting concepts and were able to prepare simple financial reports quite well. This was also followed by an increase in participants' awareness of the importance of neat and orderly recording of daily transactions in running a business. Furthermore, this training succeeded in motivating participants to apply what they had learned in their respective businesses independently. Although this activity was short-lived, it had a very positive impact in building a strong foundation for more orderly and transparent financial governance among MSMEs. Therefore, it is recommended that follow-up training and regular mentoring be conducted to ensure the skills acquired can be applied sustainably and improve the ability of MSMEs to manage their finances professionally. Furthermore, this activity also provided a deeper understanding of the importance of sound financial planning for those wanting to start a business.

This study was conducted at Bio Live Healthy Home, located in Sei Bamban District, Serdang Bedagai Regency. The primary objective of this research is to determine how lifestyle, reference groups, and consumer attitudes influence the decision to use services offered by the institution. In a rapidly growing health and wellness industry, understanding consumer behavior is essential to improve service quality and increase customer engagement. To achieve the research objectives, the study employed a survey method with a quantitative approach. The target population consisted of service users, and a sample of 92 respondents was selected. Data collection was carried out through a combination of observation, interviews, documentation, and the distribution of structured questionnaires. The questionnaire was designed to capture variables related to lifestyle, reference groups, attitudes, and service usage decisions. Before conducting the main analysis, the data were tested for validity and reliability to ensure that the instrument accurately measured what it intended to measure. Furthermore, classical assumption tests, including normality, multicollinearity, and heteroscedasticity tests, were conducted to confirm the feasibility of using a multiple linear regression model. The analysis was performed using the Statistical Package for the Social Sciences (SPSS) software. The results of the study revealed that lifestyle, reference groups, and attitudes each had a significant and positive influence on the decision to use services at Bio Live Healthy Home. This indicates that individuals with health-conscious lifestyles, influenced by their social environment and holding positive attitudes toward wellness services, are more likely to engage with the services offered. Moreover, these three factors collectively contributed to a meaningful explanation of the variation in consumer decisions. In conclusion, the findings highlight the importance for service providers to consider psychological and social factors when designing marketing strategies.

Nausea and vomiting are common complaints experienced by pregnant women in the first trimester. If left unmanaged, these symptoms may develop into hyperemesis gravidarum, which poses risks to both mother and fetus. One non-pharmacological alternative is the use of ginger (Zingiber officinale) as a complementary therapy. This community service activity aimed to improve the knowledge and attitudes of pregnant women regarding the benefits of ginger decoction in reducing nausea and vomiting. The method included health education, hands-on practice in preparing ginger decoction, and pre-test and post-test evaluations. The activity was conducted at Pratama Madina Clinic, involving 45 first-trimester pregnant women. Results indicated a significant increase in knowledge, with pre-test scores averaging 4.53 and post-test scores rising to 8.33. The activity also led to positive behavioral changes and increased awareness of the safe use of herbal therapies during pregnancy. Ginger education proved to be an effective initiative for fostering social transformation within the pregnant women's community.

Hand Washing with Soap (CTPS) is a hygienic behavior that plays an important role in preventing the spread of infectious diseases, especially in children. However, in reality, this behavior is still not optimally implemented by elementary school students. One approach that can be used to increase awareness and hygienic behavior is through health promotion media that is interesting and appropriate for the child's age, such as comic media. This study aims to determine the influence of comics as a health promotion medium on improving knowledge, attitudes, and actions of CTPS in students at SD Negeri 149 Palembang. This study applied a pre-experimental design with a one group pretest-posttest design approach involving 90 students of class V. Data were collected through questionnaires to measure knowledge and attitudes and observation sheets to assess actions. Data analysis was carried out using the Paired Sample T-Test to determine the differences before and after the intervention. The results showed a significant increase in the three variables, namely the average knowledge score increased from 3.38 to 5.34, attitude from 20.37 to 30.80, and action from 37.22 to 67.21 after being given comic media. Statistical tests showed a p-value of < 0.001 on all variables, which means there was a significant effect after the intervention. Based on these results, it can be concluded that the use of comic media as a health promotion tool has proven to be effective in increasing knowledge, forming positive attitudes, and encouraging better CTPS actions in elementary school students. This study recommends the use of educational and fun visual media as part of health promotion strategies in the school environment.

One type of food that is widely consumed by adolescents is packaged food. In Indonesia, the prevalence of adolescents aged 16-18 years with overnutrition status reached 13.5%. One striking phenomenon is the increasing consumption of ultra-processed foods (UPF), which are commonly found in the daily diet of adolescents. These products include items such as chips, candy, biscuits, bread, cereals, nuggets, sausages, instant noodles, sweetened drinks, and many more. The consumption of these foods has raised concerns due to their potential health risks, including the risk of overnutrition, obesity, and other related diseases. As adolescents are at a critical stage of growth and development, it is essential to address the issue of UPF consumption and its impact on their health. Efforts to combat this issue require educational interventions that inform adolescents about the dangers and long-term effects of consuming UPF. This includes counseling on the importance of selecting healthier food options. The aim of this extension program is to evaluate the effectiveness of education on UPF consumption through counseling sessions at SMAN 37 Jakarta. The educational program used an interactive technology-based learning approach combined with visual media, offering a digital learning experience that engages students effectively. Based on the results of the extension activities conducted at SMAN 37 Jakarta, it can be concluded that the educational intervention successfully improved students' knowledge, attitudes, and behaviors regarding healthy food consumption. The results from the pre-test and post-test revealed a significant increase in students' understanding of the harmful effects of UPF consumption and the importance of making healthier food choices.

The advancement of digital technology has driven significant transformation in the field of education, particularly in the innovation of learning media that is interactive and easily accessible to students. The subject of Pancasila and Civic Education (PPKn), as a crucial component of character education, must adapt to these developments to ensure that the material remains relevant and engaging for today’s digital generation. This community service activity aimed to enhance students' learning motivation by conducting a training program on creating educational applications using the no-code platform Thunkable. The focus of the training was on the topic of national political figures, which is part of the core competencies in the PPKn curriculum. The activity was held at SMA Ampera in Sorong City, involving 11th-grade students as active participants. A participatory and project-based learning (PjBL) approach was employed, in which students were guided to design, create, and test their own educational applications based on their ideas and creativity. The program was carried out in three stages: preparation (developing modules, training materials, and technical setup), training and practice (introduction to the Thunkable platform, interface design, and basic programming), and testing and evaluation (application trials by other students and effectiveness assessment). The results of the activity showed a significant increase in students' learning motivation, basic digital skills, and active engagement in the learning process. The participants successfully created educational application prototypes featuring visual content, brief narratives, and interactive quizzes about national political figures. Moreover, students demonstrated collaborative attitudes, innovation, and confidence when presenting their work. This activity demonstrates that a project-based learning approach supported by Thunkable technology can be an effective alternative for creating meaningful, contextual, and empowering learning experiences. It is especially beneficial for schools with limited access to digital technology. By integrating creativity and digital tools into civic education, students are encouraged to become not only technologically literate but also more engaged in understanding national identity and political history in a modern, accessible way.

Baby massage performed by parents provides benefits that can foster parental self-confidence, improve the growth and development of babies. Lack of knowledge about the importance of implementing baby massage, so parents need to be provided with counseling about the benefits and correct techniques in baby massage. The purpose of this study was to determine the effect of baby massage counseling on the knowledge and attitudes of mothers in massaging babies at the Community Health Center. This study is a quantitative study, with the method used being a pre-experiment with a one-group pre-test and post-test design approach, with a total sample of 40 respondents using total sampling. Data collection techniques with observation sheets and questionnaires. Data were analyzed using the Wilcoxon signed-rank test. The results of this study obtained a value of þ = 0.000 < from α = 0.05 there indicating a significant difference in maternal knowledge before and after counseling, namely, from most of the mothers' knowledge of 70% less, increasing to the knowledge of most of the mothers of 72.5% who have good knowledge. The attitude of mothers before and after counseling was given, namely, the majority of mothers' attitudes 77.5% were negative, increasing to the majority of mothers' attitudes 70% were positive. The conclusion of this study is the influence of infant massage counseling on the knowledge and attitudes of mothers in massaging babies at the Community Health Center. The study is expected to provide benefits for the development of nursing science, provide an overview of the benefits of infant massage and how to massage babies correctly, and for further researchers to conduct infant massage counseling more than twice, so that all respondents who participate in infant massage counseling are not only motivated but skilled in massaging babies.

This study aims to describe the role of parents in supporting the achievements of sepak takraw athletes in Batang Regency. Athlete achievement is determined not only by individual abilities and training received, but also by support from their immediate environment, particularly family. In this context, parents play a strategic role in the coaching and development of young athletes, both physically, mentally, and emotionally. This study used a qualitative approach with data collection techniques such as in-depth interviews, direct observation, and documentation. The subjects in this study consisted of parents of sepak takraw athletes, athletes who have achieved success at the regional level, and coaches involved in coaching. Through this approach, comprehensive data was obtained regarding the forms of support provided by parents. The results show that parents play a crucial role in encouraging athlete success. This role is manifested through various forms of support, including moral support in the form of motivation and encouragement, material support such as providing training equipment and transportation costs, and direct involvement in monitoring children's development. Parents also actively communicate and collaborate with coaches and clubs to create a conducive coaching environment. In addition, parents' positive attitudes in appreciating their children's interests and talents contribute to the athletes' high level of self-confidence and commitment. Thus, active parental involvement has been shown to significantly contribute to improving the performance of sepak takraw athletes, particularly at the district level. This research suggests the need for systematic parental involvement in regional sports development programs.  

Early pregnancy among adolescents remains a significant public health problem and contributes to long-term medical, psychological, and social risks. Low knowledge and preventive attitudes towards reproductive health are among the factors contributing to the high rate of early pregnancy. This study aims to analyze the effect of peer education on adolescent attitudes towards early pregnancy prevention in the Ibu Community Health Center (Puskesmas Ibu) working area of West Halmahera Regency. The study design used a quasi-experimental approach with a pretest–posttest with a control group involving 40 respondents, consisting of 20 respondents in the intervention group and 20 respondents in the control group. The research instrument was an attitude questionnaire with a Likert scale that had undergone validity and reliability testing. Analysis was performed using the Wilcoxon test and the Mann–Whitney U Test at a significance level of 0.05. The results showed a significant increase in attitudes in the intervention group after receiving peer education, while the control group showed no significant change. Comparison of score changes between the two groups also showed a significant difference. These findings indicate that peer education is effective in improving adolescent attitudes towards early pregnancy prevention. This program is recommended as a community-based intervention strategy in primary health care and schools to support adolescent pregnancy prevention efforts.

Instant noodles are a widely consumed fast food product, and consumer understanding of their nutritional content and potential health risks is thought to influence both attitudes and behaviors related to their consumption. Specifically, this understanding may affect how individuals meet their energy requirements—measured by the Recommended Energy Intake (REI)—through the consumption of instant noodles. This study aims to examine the relationship between knowledge and attitudes and the consumption practices of instant noodles among consumers at Warmindo K17 in Surabaya. A quantitative, cross-sectional research design was employed. Data were collected using a structured questionnaire distributed to 100 respondents selected through simple random sampling. Descriptive statistics, Spearman’s rank correlation, and Fisher’s exact tests were utilized to analyze the relationships between knowledge, attitudes, and consumption practices. The results indicated a statistically significant association between knowledge levels and consumption practices (p = 0.030), as well as between attitudes and consumption practices (p = 0.006), with both p-values falling below the 0.05 threshold. These findings suggest that higher levels of nutritional knowledge and more positive attitudes are associated with healthier instant noodle consumption practices. The study underscores the importance of enhancing public nutrition education to encourage healthier dietary behaviors. Furthermore, the findings may offer valuable insights for Warmindo business operators in developing more effective strategies for communicating product information to consumers.

The topic of Differentiated Instruction (DI) has recently been studied by researchers and practitioners due to its importance and potential to improve student learning. In this regard, the current study aims to provide a concise overview of DI in the context of EFL to illustrate the need for its implementation in the classroom to foster successful language learning. Since differentiated instruction is designed to place students at the centre of the teaching and learning process, promote equity and academic success, as well as recognize diversity among students, it enables teachers to address a student’s unique needs, interests, abilities, English proficiency, and preferred learning strategies. While challenges such as increased workload and implementation pressure in DI may arise, the potential benefits of this approach to students' learning processes, attitudes toward learning, and long-term success are notable. Therefore, the learning process is maximized when teachers are committed to differentiated instruction. SMA ISLAM PLUS ADZKIA (SIPA) is one of the most popular spotlight of school in Medan which the school was succeed in graduating their Alumni to Kedinasan and private university both inside and outside the country with scholarship. This school becomes the spot or role model for many other schools in Medan, therefore, the researcher intended to investigate further about the teaching model applied in this school, especially in EFL classroom in studying English. Some problems need to be answered after applying this study, such as how the English teachers manage the class to apply the DI, how is the students’ understanding about the subject after they applied DI

The role of Islamic Religious Education (PAI) teachers in shaping students' religious moderation is highly needed. The very diverse religious diversity in public schools is a challenge for PAI teachers compared to religious-based schools. The purpose of this study is to identify PAI learning based on Problem Based Learning (PBL) to improve students' moderate attitudes and national insight which includes; planning, implementation, evaluation, supporting and inhibiting factors as well as the impact of problem-based PAI learning to shape students' moderate attitudes and national insight. This study uses a qualitative approach using the case study method. Data collection techniques are carried out through interviews, observations and documentation analysis. The data analysis technique uses the Miles and Huberman analysis technique using the ATLAS.ti analysis tool. The results of the study found that: First, PBL learning planning is carried out by; setting learning objectives, compiling learning steps and learning evaluation. Second, implementation is carried out by; orientation stage, guiding stage, developing stage and conclusion stage. Third, evaluation is carried out by; holistic, diagnostic, formative and summative evaluation stages. Fourth, supporting factors include; student involvement, high teacher creativity, student collaborative learning, program collaboration, contextualization of issues in learning, support for infrastructure and school culture. Inhibiting factors include; difficulty in determining relevant problems, time availability, lack of teacher understanding, student diversity, difficulty generating ideas, social and cultural barriers, and resistance to change. Fifth, a moderate attitude is demonstrated by; tolerance, openness, respect for diversity, good ethics in interactions, wasathiyah, social harmony, critical and objective.

This study aims to determine the influence of psychological factors—specifically motivation, trust, and attitude—on the repurchase decisions of beauty products among students of the Faculty of Economics at KH. A. Wahab Hasbullah University (UNWAHA), Jombang. The research focuses on Oriflame beauty products purchased through the Shopee e-commerce platform, as these products are widely used by students for personal care and beauty needs. The research employs a quantitative associative method, which is used to identify and explain the correlation between independent variables (motivation, trust, and attitude) and the dependent variable (repurchase decision). The population in this study consists of students from the Faculty of Economics at UNWAHA who have previously purchased Oriflame products. Data were collected through questionnaires and analyzed using SPSS 26 software. The analysis includes validity tests, reliability tests, classical assumption tests, and hypothesis testing through partial (t-test) and simultaneous (F-test) analyses. The results of the F-test indicate that motivation, trust, and attitude simultaneously have a positive and significant effect on students' repurchase decisions. This suggests that psychological factors play an important role in influencing consumer behavior, particularly in the context of online beauty product purchases. The findings of this research contribute to the understanding of consumer behavior among young adults in the digital marketplace and provide valuable insights for marketers and beauty product companies to develop targeted strategies that strengthen consumer motivation, build trust, and foster positive attitudes toward products. These elements are crucial in enhancing customer loyalty and increasing repurchase rates in competitive e-commerce environments.

This study aims to analyze the role of the Tahfidzul Qur’an teacher in improving the quality of Qur’an memorization among students at SMP-T Darul ‘Amal. The background of this research highlights the importance of tahfidz education as an integral part of Islamic character development, which emphasizes not only the quantity of memorization but also the quality of internalizing Qur’anic values in students’ daily lives. The objective is to examine how tahfidz teachers carry out their roles in the Qur’an learning process and how this impacts students’ memorization abilities and religious attitudes.  The research employs a qualitative approach using a case study design, with data collected through direct observation, in-depth interviews, and documentation of teaching activities. The findings reveal that the role of tahfidz teachers is highly significant in guiding students through methods such as talaqqi (direct transmission), structured muraja’ah (review), discipline development, and spiritual motivation. The learning environment created by these teachers also fosters a conducive and religious atmosphere. The study concludes that the success of improving Qur’an memorization quality greatly depends on the teacher’s competence, emotional connection with students, and the teaching strategies applied. These elements collectively contribute to shaping a generation that loves the Qur’an, upholds strong morals, and demonstrates a sense of responsibility.    

This study aims to explain and analyze the quality of public services at the Leihitu Barat District Office. Quality public service is a key indicator in assessing the performance of local governments, particularly at the sub-district level, which directly provides services to the community. This research uses a descriptive method with a qualitative approach to gain an in-depth understanding of the current service conditions. The informants in this study totaled 10 people, consisting of district officials and community members who use the services. Data were collected through in-depth interviews, observations of service activities at the sub-district office, and documentation of relevant supporting documents. The collected data were analyzed using descriptive qualitative analysis with a case study approach, providing a comprehensive picture of existing problems and potentials. The assessment of service quality is based on Zeithaml’s theory, which includes five main dimensions: tangibles, reliability, responsiveness, assurance, and empathy. The research findings indicate that the quality of public services at the Leihitu Barat District Office has not yet met optimal standards. In terms of tangibles, it was found that physical facilities such as waiting areas, service desks, and supporting equipment are still very limited. The reliability dimension is also not well fulfilled, as the service processes are often inconsistent and not timely. The assurance dimension reflects a lack of professional ability and attitudes among officials in providing a sense of security and trust to the public. However, the dimensions of responsiveness and empathy show relatively positive developments. Some officials have demonstrated responsive and empathetic attitudes in addressing the needs and complaints of the public. Nonetheless, comprehensive improvements are still necessary. These include enhancing the quality of human resources, increasing the availability of physical infrastructure, and improving service management systems. By addressing these areas, public services at the Leihitu Barat District Office can become more effective and better aligned with community expectations.

Antenatal Care (ANC) is an essential component of maternal health services that plays a vital role in maintaining the health of the mother and fetus during pregnancy and delivery. In Indonesia, coverage of ANC services K1 has reached 100%, but coverage of K4 has only reached 78% and has not met the national target. A case study in Sidenreng Rappang Regency showed better results with K1 coverage of 98% and K4 reaching 97%, although there is still room for improvement. This quantitative study with a cross-sectional design aims to analyze the relationship between maternal knowledge, attitudes, and husband's support factors on the utilization of ANC services at the Compong Village Health Post. The study population included 190 mothers with toddlers registered at the Compong Village Health Post. Sampling was carried out using the Slovin formula with a 95% confidence level and a 5% margin of error, resulting in 127 respondents as the research sample. The data collection method was carried out through a structured questionnaire containing questions about respondent characteristics, level of knowledge, attitudes towards ANC, and level of husband's support. Data analysis used the Chi-Square statistical test with a significance level of p<0.05 to determine the relationship between the independent and dependent variables. The results revealed several important findings. First, there was a significant relationship (p=0.002) between maternal knowledge and utilization of ANC services. Second, maternal attitudes also showed a significant relationship (p=0.001) with the frequency of ANC visits. Third, husband's support was shown to have a significant influence (p=0.003) on maternal participation in ANC programs. These findings confirm the multifactorial role in determining ANC service utilization. Practical implications of this study include recommendations for improving health education programs that not only target pregnant women but also actively involve husbands.

Empowerment is the process of increasing the capacity and independence of individuals and groups so they can develop optimally. Empowerment of UMKM is important because of their strategic role in supporting national economic growth. However, UMKM still face various problems such as legality, capital, marketing, and managerial skills. To support this effort, PLUT was established at the initiative of the Batam City Government to encourage UMKM to move up a class. PLUT Batam City plays an important role through strategic services such as consulting, business mentoring, legal facilitation, training, product and packaging development, as well as promotion and marketing. This study uses a qualitative method with interview, observation, and documentation techniques. The theory used is the Van Meter and Van Horn implementation model which includes six variables: policy objectives, resources, communication, implementer characteristics, socio-economic conditions, and implementer attitudes. This study aims to analyze the implementation of the PLUT program in empowering UMKM in Batam City.