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This research aims to determine the implementation of the Takhassus Al-Qur'an Program in tahfidz-based schools, with a focus on curriculum, teaching methods, evaluation, as well as supporting and inhibiting factors that influence its success. This program is designed to form a generation of Al-Qur'an memorizers who excel in academic and spiritual aspects. The background to this research is the importance of developing a comprehensive Al-Qur'an education program to support the achievement of quality memorization, as well as the challenges faced in its implementation. This research uses a qualitative approach with case study and phenomenology methods, which involves in-depth interviews with program managers, teachers and students, as well as observations of program implementation. The research results show that the curriculum implemented is systematic and includes realistic memorization targets, tahsin, tajwid, and moral development. Teaching methods such as tikrar, simai, and wahdah are effective in supporting the memorization process, although challenges such as fatigue, boredom, and time constraints often hinder students. Supporting factors, including family support and intensive teacher guidance, strengthen the success of this program. In conclusion, synergy is needed between teachers, students and the school to optimize the implementation of the Takhassus Al-Qur'an Program.

The original aim of this research was to find out and identify language errors in advertising content on general media, especially Tiktok. Tik Tok public media is a popular platform for marketing products, including beauty products.  The research results show that THE ORIGINOTE uses various language strategies to attract consumer attention and interest, such as the use of positive and emotional terms, slang and humor.  THE ORIGINOTE also creates a brand image of a product that is natural, safe and effective.  The author uses a qualitative research approach.  The data used in this research are posts containing product advertisements that have language errors in the caption.  The data source in this research is posts from the official account @theoriginote.  The data collection technique used is observation and documentation in the form of screen captures, while the analysis technique is qualitative narrative.  What will happen in this research are several language errors, among which the most frequently found are the use of foreign languages ​​(slang) together with Indonesian, punctuation errors, inappropriate use of capital letters, and the use of non-standard terms.

This study aims to analyze one of the movements that is characteristic of Padepokan Fajar Kancana Kumpay Kuning Putra in Nagarakembang Village, Majalengka Regency, namely the Ibing Jagatraharja movement. Ibing Pencak Silat can be interpreted as a basic martial arts movement presented in the form of dance or the development of the pencak silat martial arts movement. The form of the Jagatraharja Movement is a development of core movements such as Tonjok, Nahan, and Siku Ajul. The problem raised in this study is to describe the structure of the Ibing Jagatraharja movement. The purpose of this study is to describe the structure of the movement of Ibing Jagatraharja Padepokan Fajar Kancana Kumpay Kuning Putra. This study uses a qualitative method with a descriptive approach with data collection techniques of observation, interviews and documentation.  

Analysis of the Impact of Technology, Information and Communication (ICT) in Improving Employee Performance at the Republic of Indonesia Civil Servant Cooperative (KPRI) "Bung" LLDIKTI Region IX Sulawesi. Thesis for the Management Study Program at the Indonesian Education Institute of Management Science College (STIM-LPI) Makassar. Supervised by Dr. Milka Pasulu, S.E., M.Si and Dr. Yusram Adi, S.E., M.Sc This research aims to determine the impact of information and communication technology (ICT) in improving employee performance at the Republic of Indonesia Civil Servant Cooperative (KPRI) "Bung" LLDIKTI Region IX Sulawesi. This research was conducted using data collection through direct observation and interviews; The data collection methods used were interviews and direct observation. is based on qualitative data, where this research is subjective. The sample in this study was the administration section, and the manager of the Republic of Indonesia Employees Cooperative (KPRI) "Bung" LLDIKTI Region IX Sulawesi. The data analysis methods used are narrative analysis and discourse analysis.  The results of this research show that information and communication technology (ICT) has a significant impact on improving employee performance.

This study aims to analyze the trends of digitalization in Arabic language learning, focusing on the TikTok account of the Al-Azhar Arabic Course. In the modern era, the rapid development of digital technology has transformed educational practices, making learning processes more interactive, flexible, and accessible. TikTok, as one of the most popular social media platforms, offers a new approach to delivering educational content through engaging short videos. This research employs a descriptive qualitative method to understand the use of TikTok as a learning medium, including content patterns, user responses, and its effectiveness. Data were collected through content observation, interviews with account managers and users, and documentation of interactions on the platform. The findings indicate that the Al-Azhar Arabic Course TikTok account successfully captures the interest of young audiences with its varied and interactive content. Active interaction between account managers and users also enhances student engagement in the learning process. Despite challenges related to content quality and technological disparities, this study demonstrates that TikTok holds significant potential as an educational tool for introducing Arabic language to a broader audience. The research recommends that account managers continually update their content and evaluate its relevance and quality.  

This research aims to analyze the potential and challenges in developing the tourist attraction of Singosari Temple in Malang, with a focus on historical, cultural and environmental aspects. Through a qualitative approach and case studies, this research identifies factors that influence tourist attractions, such as accessibility, supporting facilities, and preservation of cultural sites. The research results show that to optimize tourism potential, infrastructure improvements, wider promotion and active participation of local communities are needed in the management and preservation of temples. In addition, diversifying tourism products involving educational and cultural activities can enrich tourist experiences and increase visits. Developing educational tourism activities such as historical tours and cultural performances can add value to tourist attractions. The sustainable development strategy is expected to support the preservation of Singosari Temple and have a positive impact on the local economy and the preservation of Indonesia's cultural heritage.

This research analyzes user satisfaction of the Surabaya Tourist Ticket, which is a digital platform designed to make it easier to purchase tourist tickets in the city of Surabaya which is managed by the Surabaya City DISBUDPORAPAR. This analysis was carried out using the End User Computing Satisfaction model which measures the content, accuracy, format, ease of use, and timeliness of the application. The result of the analysis shows that this application has a positive and significant influence on a user satisfaction in the content, accuracy, ease of use, and timeliness variables, but the format variable has a positive but not significant influence on the user satisfaction. From the result of this analysis, it can be seen that the Surabaya Tourist Ticket has been successful in meeting needs so that users feel satisfied. The implication of this research is to support further development to improve the appearance and maintain performance so that the existence of the Surabaya Tourist Ticket website and tourism in the city of Surabaya increase so that regional income also increases.

This study aims to analyze the influence of Tokopedia's e-commerce strategy and collaboration with the TikTok application on consumer purchasing interest. Using quantitative methods, data were collected through a survey with a questionnaire distributed to 90 respondents who are active users of Tokopedia and TikTok. The analysis technique used is multiple regression to test the relationship between the independent variables (Tokopedia's e-commerce strategy and collaboration with TikTok) and the dependent variable (consumer purchasing interest). The results of the study indicate that Tokopedia's e-commerce strategy has a positive and significant influence on consumer purchasing interest, as well as the collaboration between Tokopedia and TikTok which has proven to be significant in increasing purchasing interest. In addition, the simultaneous influence between the two variables shows stronger results than the individual influence. This study provides a practical contribution to the e-commerce industry in formulating more effective marketing strategies in the digital era.  

Digital branding is the process of building and framing a business brand online, especially using social media such as Instagram, YouTube, TikTok, Facebook, and many more. By getting to know customers more closely, communication becomes easier than before, this is one of the keys to success for all businesses. The objectives of this service activity include knowing how to use social media in online-based business marketing and knowing how to apply social media as an online marketing medium in the era of globalization. The method used is assistance to business actors regarding the importance of applying social media as a means of promoting products among the public. The results of this mentoring activity support that business digitalization can increase the role of digital branding, through the use of social media access so that it can facilitate the reach of target markets in business development and also as a way to help increase revenue at Berdikari Kopi, and can compete globally, and contribute to the opening of jobs for the surrounding community.

Traditional SMEs face significant challenges in surviving the digital era, particularly in product marketing. One proposed solution is utilizing TikTok as a digital platform to expand market reach. This community service activity aims to empower a cassava cracker SME through the implementation of TikTok-based digital marketing strategies. The methods used include initial observation, creative content creation training, technical assistance, and performance evaluation of the TikTok account. The results show an increase in product visibility in the digital market, with significant video views and positive audience responses, including increased product demand. These findings highlight the importance of digital innovation in enhancing the competitiveness of traditional SMEs. In conclusion, empowering SMEs through TikTok can be a strategic step to connect local products with a broader market, promoting business sustainability in the digital transformation era.

This study aims to analyze the influence of social media marketing on students' purchase intention toward the Berrybenka brand. Social media marketing, including visual content, information and promotion, and brand credibility, is considered key in attracting consumer attention, particularly among younger generations. This research adopts a quantitative approach using a survey method, involving 54 active university students in Yogyakarta with active social media accounts and familiarity with Berrybenka. The findings reveal that information and promotion have the most significant impact on purchase intention, followed by visual content and brand credibility. TikTok emerges as the most effective social media platform in increasing consumer engagement through appealing visual content. Additionally, innovative promotional strategies, such as collaborations with influencers, strengthen Berrybenka's appeal among younger consumers. Based on these findings, it is recommended that Berrybenka continuously enhance the quality of visual content, expand promotional campaigns, and utilize electronic word of mouth (e-WOM) to build brand credibility. This study contributes to the development of social media-based marketing strategies to effectively reach younger generations.

This community service initiative aims to enhance the brand awareness and market competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village through digital marketing strategies. The study addresses the primary issue of limited consumer visibility, which hinders MSME growth. Training sessions were conducted to optimize the use of WhatsApp Business for effective customer communication and the Shopee e- commerce platform to expand market reach. MSME participants were guided in creating engaging promotional content, utilizing WhatsApp's broadcast features for direct interactions, and managing online stores on Shopee, including product descriptions, inventory, and sales analytics. Practical simulations on Shopee's features were provided to strengthen participants' understanding of e-commerce as a strategic sales channel. The results demonstrated a significant improvement in brand visibility, customer engagement, and sales performance among participating MSMEs. This initiative highlights the effectiveness of leveraging digital platforms like WhatsApp Business and Shopee to enhance MSME competitiveness, offering a sustainable model for rural business development.

Entrepreneurship training entitled "Social Innovation in Community Empowerment: Creating New Entrepreneurs Sewing Hajatan Bags and Dasters from Used Sarong Fabric in Kayen Village, Bandarkedungmulyo District" aims to improve technical skills, understanding of social entrepreneurship, and digital marketing strategies for non-productive housewives. This program was implemented on October 27-30, 2024 at the Kayen Village Hall and was attended by 20 participants. The implementation of the activity included a pre-test stage to measure initial abilities, technical training in sewing hajatan bags and dasters, and a post-test to evaluate the results of the training. The post-test results showed an average increase of 65% in sewing skills, understanding of the concept of social entrepreneurship, and product marketing skills. During the training, several obstacles were identified, including limited tools and supporting materials, disparities in the initial skill levels of participants, and the lack of confidence of some participants in utilizing digital platforms for marketing. These obstacles were successfully overcome through intensive mentoring by a team of trainers who provided practical direction and motivation during the activity. As a concrete result, four business groups were formed, namely the Bodeh Group, the Amanah Kreatif Group, the Maju Jaya Sewing House, and the Mak Kreatif Group, which utilize digital platforms such as WhatsApp, Instagram, TikTok, and Shopee to support the marketing of their products. This program not only increases the capacity of individual participants but also creates a sustainable community-based entrepreneurial ecosystem. The results of the training show that the social innovation approach can be an effective solution to significantly empower the economy of rural communities. With proper implementation, this model has the potential to be replicated in other areas to overcome similar problems.

This research aims to identify patterns of social media usage, evaluate the effectiveness of social media campaigns, and explore the role of social media in voter education. This research discusses the influence of social media on public participation in the 2024 elections in Indonesia. Social media has become one of the main tools in political communication, both for candidates, political parties, and voters. This study uses a mixed-methods approach with surveys of 500 respondents from various regions in Indonesia, complemented by content analysis of political campaigns on social media platforms such as Instagram, Facebook, and TikTok. The level of voter participation who are actively engaged in online political discussions is also proven to be higher compared to those who are less active on social media. The issues found in the field include: 1. What are the social media platforms most commonly used by the public in the context of elections? 2. How is social media used to educate voters about political issues, candidates, and the electoral process? 3. What are the main challenges faced in using social media for electoral participation? The research method used is the quantitative method. This method involves the collection of data that can be measured and statistically analyzed. The research results show that social media plays a significant role in increasing political awareness among the public, especially among young voters. However, the research also found that information disseminated through social media is often unverified, which can negatively influence public opinion.

This study aims to explore the use of digital technology by Madrasah Tsanawiyah Darul Musthofa in improving the institution's brand image. Using a qualitative approach with a case study method, data was collected through semi-structured interviews, participant observation, and document analysis. The results of the study show that the strategic use of social media such as YouTube, TikTok and WhatsApp has succeeded in increasing public trust in the quality of madrasah education. Digitization of learning also strengthens engagement between students, teachers, and parents, although limited infrastructure and technological training remain significant challenges. The implication of this research is the need for a planned strategy and policy support to ensure equitable adoption of technology, especially in rural areas. This study contributes by understanding the synergy between digital technology and brand image enhancement strategies in the context of Islamic education, offering strategic guidance for other madrasahs to compete in the digital era.

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan kualitas produk terhadap minat beli Daviena Skincare di Kota Palembang. Citra merek merupakan persepsi atau keyakinan yang melekat di benak konsumen mengenai produk atau jasa tertentu, yang dibentuk melalui dimensi citra korporat, citra produk, dan citra pemakai. Sementara itu, kualitas produk diukur melalui indikator reliabilitas, daya tahan, dan kesesuaian dengan spesifikasi. Penelitian ini menggunakan 115 responden dengan analisis data melalui IBM SPSS 25. Hasil penelitian menunjukkan bahwa citra merek dan kualitas produk memiliki pengaruh positif dan signifikan terhadap minat beli. Strategi promosi yang dilakukan melalui media sosial, seperti TikTok, serta upaya owner dalam membangun citra merek, termasuk membuka Daviena Aesthetic Clinic, menjadi faktor pendukung dalam meningkatkan minat beli konsumen. Penelitian ini juga mengacu pada berbagai studi terdahulu yang mendukung pentingnya citra merek dan kualitas produk terhadap keputusan pembelian. Temuan ini memberikan implikasi bagi pengembangan strategi pemasaran Daviena Skincare untuk mempertahankan dan meningkatkan minat beli konsumen di masa mendatang. 

In the era of globalization, the internet and social media play an important role in many ways. The rise of various social media platforms has paved the way for preachers to preach virtually, with target audiences such as Generation Z teenagers. The purpose of this study is to examine the role of digital da'wah in shaping religious understanding and awareness for Generation Z teenagers. Digital da'wah, which involves platforms such as YouTube, Instagram, TikTok, and Spotify, is the main channel in spreading religious messages to Generation Z teenagers. This research uses a qualitative method with a case study approach and in-depth interviews with Generation Z teenagers who actively access social media. The results showed that digital da'wah plays a major role in improving adolescents' religious understanding, providing easy access to religious materials, and shaping positive behavior in accordance with Islamic values. However, challenges such as content that is not in accordance with religious teachings, as well as the influence of social media that can affect the mindset of teenagers, also need attention.

The development of technology and social media, especially TikTok, has changed the way consumers interact with products and brands. This article aims to explore the impact of the language and communication used on TikTok on consumer behavior, especially in the context of impulse purchases. Through a qualitative approach, the study analyzed TikTok content that focuses on product promotion and how language and communication styles influence purchasing decisions. The results show that the use of engaging and communicative language on TikTok can increase buying interest and encourage consumptive behavior among users.

This research analyzes the influence of testimonials on purchasing decisions at the Tiktok Shop using qualitative methods through interviews with 30 respondents. It can be concluded that testimonials play an important role in influencing purchasing decisions. Respondents tend to choose testimonials that are informative, descriptive and do not give the impression of exaggerating, the time spent also influences purchasing decisions. The results of this research confirm that authentic and genuine testimonials can be used as an effective marketing tool to attract attention and increase buyers' trust in a product.    

This study aims to analyze the influence of social media TikTok in the context of Islamic education, particularly within the 5.0 Era. The 5.0 Generation refers to a group that has grown up in the digital age, deeply connected to technology and social media, including TikTok. The primary objective of this research is to understand TikTok's role in Islamic education in the 5.0 Era and its impact on the understanding and practice of religion among this generation. This study uses a qualitative approach, conducting interviews with members of Generation 5.0 who actively use TikTok as an educational platform. The findings indicate that TikTok has become an effective medium for spreading religious messages, promoting Islamic values, and building religious communities among followers. TikTok allows for the dissemination of Islamic teachings, including the Quran and other educational content, through various formats such as images, videos, and stories. Moreover, the research shows that TikTok positively influences the understanding and practice of religion in this generation by providing easy access to religious information and support from religious communities. However, the study also highlights potential negative impacts, such as the spread of misinformation or radicalization, if not properly monitored.