Publication Search

69,815 articles from 602 journals · 1,699 citations tracked

Showing 441-460 of 1,913

Analytics

Ni Putu Wina Yustina Maharani; I Gusti Ayu Tirtayani; Komang Widhya Sedana Putra; Desak Made Febri Purnama

DHARMA EKONOMI 2025 sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

The local cosmetics industry in Indonesia continues to grow rapidly and has become increasingly popular among Generation Z. However, the boycott issue against ESQA Cosmetics, triggered by a controversy involving one of its founders, has led to a decline in consumer trust. This study aims to examine the influence of social media marketing on purchase intention through brand trust in the case of ESQA Cosmetics. The research was conducted in Bali using a quantitative approach with an explanatory research design. Data were collected through an online questionnaire involving 110 Generation Z respondents who had never purchased ESQA products but had interacted with ESQA’s official social media account (@esqacosmetics). Data analysis was performed using SmartPLS with mediation testing to examine the relationships among variables. The results indicate that social media marketing has a positive and significant effect on purchase intention through brand trust, suggesting that the effectiveness of social media strategies can strengthen brand trust and ultimately increase consumer purchase intention. This finding highlights that brand trust serves as a key psychological mechanism linking social media marketing to purchase behavior. The study recommends that ESQA Cosmetics enhance interaction and transparency in its social media communication, provide prompt responses to consumers, and emphasize the authenticity and benefits of its products to rebuild trust and strengthen purchase intention following the boycott issue.

Muhammad Ryu Syaputra; Afrizal, Afrizal; Fredy Olimsar

DHARMA EKONOMI 2025 sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

This study aims to analyze the relationship between managerial ownership, institutional ownership, audit committee, and research and development (R&D) expenses on Intellectual Capital Disclosure (ICD) in healthcare sector companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. Intellectual Capital Disclosure is essential as it reflects a company’s ability to manage knowledge, innovation, and human resources that serve as its competitive advantage. This research employs a quantitative approach using the total sampling method, where all healthcare sector companies that meet the criteria are included as samples. Secondary data were obtained from annual reports and analyzed using panel data regression with the assistance of Stata 19 software. Model selection was conducted through Chow, Hausman, and Lagrange Multiplier (LM) tests, with the results indicating that the Random Effect Model (REM) was the most appropriate model to use. The results show that managerial ownership, institutional ownership, and audit committee have negative and insignificant relationships with Intellectual Capital Disclosure. In contrast, research and development activities have a positive and significant relationship with Intellectual Capital Disclosure.

Mukianto, Jandi

International Journal of Sociology and Law 2025 Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

Business entities often face bankruptcy risks due to various factors, including accounting errors, limited experience, or small-cap transactions. The COVID-19 pandemic exacerbated financial conditions for many companies, such as PT Garuda Indonesia (Persero) Tbk., which experienced a significant revenue decline. Additionally, individuals may face bankruptcy due to reasons like job termination or business failures. The primary cause of bankruptcy lies in the imbalance between debt and income, often worsened by poor financial planning. Government regulations can help mitigate bankruptcy risks, such as through health insurance and credit restrictions. The bankruptcy process aims to provide fair resolutions between debtors and creditors while safeguarding public interests. Bankruptcy can also offer debtors the opportunity to restructure their debt, maintain economic stability, and prevent social loss. In practice, bankruptcy involves the management of the debtor's assets by a trustee and the proportional distribution of proceeds to creditors. The application of freedom of contract and legal certainty principles in debtor-creditor relationships is crucial to ensuring a transparent, efficient, and equitable process.

Mat Yusuf; Muhammad Asrori; Amallia Putri

Jurnal Bintang Pendidikan Indonesia 2025 Pusat Riset dan Inovasi Nasional

Self-disclosure is an interpersonal communication process in which individuals voluntarily share personal information that is typically unknown to others. This research focuses on the self-disclosure of male students to Guidance and Counseling teachers at SMA Negeri 1 Pulau Maya, aiming to explore the factors influencing their openness and its impact on their personal and emotional development. Using a quantitative descriptive approach, the study collected data from 33 male students through a questionnaire based on a Likert scale. The results revealed that the students demonstrated a high level of self-disclosure with a score of 87.04%, indicating a strong sense of comfort and trust in sharing personal thoughts, feelings, and experiences with their BK teacher. The study also found that both internal factors, such as self-confidence and social acceptance, and external factors, such as supportive school environments and teacher-student relationships, significantly contributed to students' openness. The findings support previous research that self-disclosure promotes emotional well-being and stress management. Based on these results, it is recommended that teachers create a safe and supportive environment to encourage self-disclosure, helping students develop better emotional and social skills. Furthermore, more programs that facilitate open communication, such as group counseling sessions, should be implemented to support students' personal development.

Cheriel Dhiya Nazwa Alivia; Saeful Amin

Jurnal Riset Ilmu Farmasi dan Kesehatan 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

Cancer remains a major challenge in modern medicine due to drug resistance and the adverse effects of conventional therapies, making it one of the leading causes of death worldwide. Continuous scientific efforts aim to discover safer and more effective treatments. Owing to their structural diversity, strong bioactivity, and relatively low toxicity, natural compounds show great promise as sources of anticancer drug candidates. This article aims to explore the role of medicinal chemistry in investigating, modifying, and optimizing natural bioactive compounds to develop more effective, selective, and stable anticancer agents with improved bioavailability. A narrative review was conducted using scientific literature published between 2020 and 2025 from PubMed, ScienceDirect, Google Scholar, and ResearchGate. The findings indicate that eugenol, berberine, hesperidin, piperine, and quercetin exhibit anticancer activities through apoptosis induction, inhibition of proliferation, and antioxidant and anti-inflammatory mechanisms. Modern medicinal chemistry relies on understanding structure–activity relationships (SAR), chemical modification, and nanoparticle formulation to enhance biological performance. In addition, in silico techniques such as molecular docking and QSAR analysis are applied to study ligands and receptors and predict bioavailability improvements. The development of natural products as rational, effective, and safe anticancer drug candidates is strengthened by integrating experimental, computational, and pharmaceutical approaches.

Elena Kristianto; Erny Kencanawati; Khoirul Anwar

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

Notarial deeds as authentic instruments hold a crucial role in Indonesia’s civil law evidence system, providing perfect proof under Article 1868 of the Civil Code. However, in practice, such deeds are often denied by one party in court, raising debates about the certainty of their evidentiary power. This study examines the legal consequences of denying a notarial deed for the parties in litigation and the assurance of legal certainty for those holding such deeds. Using R. Soeroso’s Theory of Legal Consequences and Jan Michael Otto’s Theory of Legal Certainty, this normative juridical research employs statutory, conceptual, analytical, and case approaches, with literature-based data collection and interpretative legal analysis. The findings reveal that denial of a notarial deed may create new legal relationships, alter good-faith relations into disputes, and result in sanctions imposed by court rulings. Meanwhile, legal certainty remains guaranteed, as authentic deed regulations are clear, binding, and enforceable, serving as a guideline in resolving disputes and upholding sanctions.  

Ahmad Firmansyah; Achmad Nashrudin Priatna; Noerma Kurnia Fajarwati; April Laksana; Putri Handayani

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

This study aims to describe and analyze the communication strategy of the General Affairs (GA) Division of PT The UNV Serang in managing work relationships with outsourced workers from PT Tri Karya Cemerlang (TKC). Using a qualitative approach and in-depth interview methods, this study found that the GA Division implemented a structured and effective communication strategy, reflecting a deep understanding of Communication Strategy Theory, Organizational Communication, and Communication Management. The strategy involved thorough planning, flexible implementation, and continuous evaluation. The GA Division used various communication channels such as WhatsApp groups, weekly face-to-face meetings, and the use of visual media (photos/videos) to ensure clear and directed communication. This multi-channel approach facilitated timely and accurate information flow between departments and outsourced workers. Additionally, the GA Division positioned itself as a "communication bridge," centralizing coordination for all departments and ensuring smooth operational processes. The communication pattern employed was an effective combination of formal, hierarchical communication and informal, personal communication. This combination served to strengthen relationships, foster mutual understanding, and promote a collaborative work environment. The study highlights the importance of a strategic and adaptable communication framework that ensures seamless coordination, promotes positive work relationships, and contributes to organizational success. This research can serve as a reference for improving communication strategies in similar organizational settings.

E. Komarudin; Siti Qomariyah; Hasbulah Karim Alfauzi; Muhamad Atep Saepul Rahman

Jurnal Pendidikan Dirgantara 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

The moral crisis and low religious understanding among the younger generation pose serious challenges in shaping students' character in accordance with Islamic teachings. This phenomenon is increasingly exacerbated by the rapid flow of globalization and technological developments that are not always in line with the principles of Islamic law. In this context, the existence of Madrasah Diniyah (Islamic Madrasah) is a strategic solution to equip students with a deep understanding of religion while simultaneously forming a strong Islamic personality (syakhsiyah Islamiyyah). This study aims to determine the role of Madrasah Diniyah in improving mastery of Islamic religious knowledge and shaping Islamic character in students. The study used a descriptive qualitative approach with the aim of systematically describing the learning process and its impact on student development. Data were collected through observation, in-depth interviews with teachers and students, and analysis of learning documents. The results show that Madrasah Diniyah plays a significant role in improving mastery of Islamic religious knowledge through structured learning that includes the Qur'an, aqidah, fiqh, and morals. This material not only broadens students' religious knowledge but also instills the values of faith, worship, and noble morals that serve as the foundation for daily behavior. This success is supported by teachers who possess strong scientific and pedagogical competence, varied learning methods, and harmonious relationships between teachers, students, and parents. Furthermore, a conducive madrasah environment helps strengthen the internalization of Islamic values. Thus, Madrasah Diniyah serves as a vital partner in the Islamic education system, particularly in instilling an Islamic personality from an early age, thus fortifying the younger generation against the negative influences of globalization and shaping a generation of faith, knowledge, and noble morals.

Rica Anggraini; Achmad Nashrudin Priatna; Noerma Kurnia Fajarwati; Eka Susilawati; Putri Handayani

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

This study aims to analyze the strategies implemented by Hotel Abadi in Serang City to maintain its image and reputation amidst the increasingly competitive hotel industry and pressures caused by the COVID-19 pandemic. A descriptive qualitative approach was used with a SWOT analysis technique to identify the strengths, weaknesses, opportunities, and threats facing the hotel. The results show that Hotel Abadi still relies on the strength of social relationships and loyalty of existing customers as reputation capital, but has not been able to manage its image comprehensively in accordance with the principles of image management theory. The communication strategies used are still conventional, such as banners and direct promotions, and have not yet touched on the realm of digital branding and professional management of customer feedback. On the other hand, the threat from new, more modern hotels that are more adaptive to technological developments is an urgent external challenge that requires a strategic response. Hotel Abadi must also pay more attention to service quality, not only from the physical side but also the overall customer experience. Given the rapid development of technology, management needs to formulate a more targeted and effective digital communication strategy to reach a wider audience through social media and websites. Hotel Abadi is advised to undertake a strategic transformation that is not only promotion-oriented, but also includes strengthening brand identity, improving service quality based on customer needs, and structured reputation management with an image management approach.

Suminah Suminah; Eka Susilawati; Fithrotul Kamilah; April Laksana; Arfian Suryasuciramdhan

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

This study analyzes the communication methods used by the Sharia Savings and Loan and Financing Cooperative (KSPPS) Abdi Kerta Raharja to increase a positive image through the Corporate Social Responsibility (CSR) program in the ZISWAF division. The primary focus is on how effectively the CSR program’s messages are delivered and how they contribute to building trust and fostering good relationships with the community. A qualitative research method with a descriptive approach was employed, involving data collection through in-depth interviews, observations, and literature studies. The findings indicate that KSPPS Abdi Kerta Raharja has successfully implemented various CSR initiatives designed to empower the community and enhance welfare, which, in turn, has contributed to a positive image of the cooperative in the eyes of the public. Furthermore, the study examines how the community perceives and responds to these programs, how information is disseminated through media, and the impact on member loyalty. This research highlights the significance of communication in ensuring the effectiveness of CSR efforts and the strengthening of community ties. The results are expected to provide insights for KSPPS managers to develop improved and sustainable communication strategies that will help foster a positive image and further the success of CSR programs in the future.

Kurniawan, Garry; Ibelala Gea

jurnal Riset Rumpun Agama dan Filsafat 2025 Pusat Riset dan Inovasi Nasional

This study aims to analyze toxic and narcissistic leadership in Christian educational institutions. The research method employed is a literature review with a content analysis approach. Data were collected through documentation studies of various academic books and relevant scholarly journals, then systematically analyzed to identify themes, patterns, and strategic insights. This literature review seeks to provide an in-depth understanding of toxic and narcissistic leadership phenomena, focusing on the influencing factors, their implications for organizations, and potential conflict resolution strategies. The findings reveal that toxic and narcissistic leadership has a negative impact on organizational health, particularly within Christian education, which should uphold the values of love, sacrifice, and service. Conversely, the implementation of conflict resolution based on Christian values can restore relationships, strengthen leadership integrity, and foster a healthy organizational culture. This study emphasizes the importance of transforming toxic and narcissistic leadership into leadership grounded in the values of Christ so that Christian educational institutions can remain consistent with their mission to educate, guide, and serve with love.

Lydia Sloan Marbun; Ida Ayu Alit Laksmiwati; Putu Karina Pravitasari

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study analyzes the role of families and caregivers at Panti Sosial Tresna Werdha Wana Seraya Denpasar in implementing elderly care programs and examines the implications of these programs for the quality of life of older adults. Using a qualitative method with an ethnographic approach, data were collected through participant observation, in-depth interviews, and documentation. Two theoretical frameworks guided the analysis: Carrolyn Smith-Morris’ Social Support Theory, which highlights the importance of emotional, informational, and instrumental support for elderly well-being, and Robert J. Havighurst’s Activity Theory, which states that active involvement in social, physical, and spiritual activities enhances happiness and life satisfaction in old age. The findings show that families’ involvement remains limited due to time and distance constraints, yet their emotional presence still contributes positively to the psychological comfort of the elderly. Caregivers play a dominant role in meeting the physical, social, emotional, and spiritual needs of residents. The care program demonstrates positive implications, including improved health stability, increased social interaction, strengthened feelings of appreciation, and enhanced spiritual peace. Additionally, Balinese cultural values such as tatwam asi and menyama braya reinforce empathy, togetherness, and respectful relationships within the care system. The study concludes that synergy between families, caregivers, and local cultural values forms a crucial foundation for a meaningful and humane elderly care system.  

Allen Jordi Ibrani

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2025 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

This study examines Christian ethics in responding to the moral crisis of young people in the digital era. The development of social media, algorithmic culture, and the attention economy has shaped how young people construct identity, manage desire, build relationships, and make moral decisions. The central issue explored in this study is not merely digital misconduct, such as hoaxes, cyberbullying, pornography, self-display culture, and social media addiction, but the fracture of Christian self-awareness that separates faith from everyday digital practices. This research employs a descriptive qualitative method through library research and theological-ethical analysis. The data were analyzed through thematic reduction, categorization of digital moral issues, and interpretation based on Christian ethical principles. The findings show that the digital moral crisis must be understood as a problem of identity, desire formation, and character development. Therefore, this study constructs a model of digital Christian ethics consisting of digital moral literacy, digital character discipline, digital discipleship community, and digital witness. The implication is that families, churches, and Christian educational institutions must develop systematic, contextual, and transformative digital ethics formation.

Ade Ismail Firzatulloh; Tarman Tarman; Afif Fawa Idul Fata

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

This study analyzes failures in the bending machine at PT. XYZ and determines maintenance priorities to reduce downtime and improve production efficiency. The company often faces repeated breakdowns, especially in hydraulic and control components, which negatively impact productivity. To address these issues, the research applies Failure Mode and Effect Analysis (FMEA) and Fault Tree Analysis (FTA). The study employs a descriptive qualitative approach using downtime and repair data from September 2024 to February 2025. FMEA was conducted to identify failure modes, effects, and causes, and to calculate the Risk Priority Number (RPN) as a basis for prioritization. FTA was then applied to trace root causes by mapping logical relationships among contributing factors leading to the top event. Recommendations were formulated with the 5W+1H method to propose preventive maintenance actions. The results indicate that the hydraulic valve is the most critical component, with an RPN value of 504 due to oil contamination. The main causes include damaged filters, improper oil usage, and lack of a cooling system. The hydraulic cylinder seal and back gauge were also found to contribute significantly to machine failures. FTA analysis revealed root causes such as inadequate maintenance procedures, unsuitable materials, and insufficient inspections. The proposed improvements involve regular replacement of oil filters, structured lubrication schedules, installation of oil coolers, and technician training to strengthen compliance with standard procedures. Overall, the integration of FMEA and FTA provides a systematic approach to identify critical components and root causes, enabling PT. XYZ to implement preventive strategies that minimize failures, reduce downtime, and improve bending machine performance sustainably.

Melkisedek Melkisedek

Jurnal Pengabdian dan Solidaritas Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Pastoral ministry plays a crucial role in shaping the spiritual growth of the congregation so that they live according to the principles of the Kingdom of God. In practice, many congregations do not fully understand the meaning of Matthew 6:33, so its values are merely spiritual slogans without concrete application in daily life. This study aims to design a more effective pastoral strategy within the GEREJA KRISTEN SETIA INDONESIA (GKSI) Getsemani Palah Parajo, focusing on five main aspects: (1) a theological understanding of Matthew 6:33 as the basis for pastoral care; (2) the role of the pastor and congregation in building healthy relationships; (3) identifying the congregation's spiritual needs and challenges; (4) developing contextual pastoral strategies and methods; and (5) evaluating the congregation's spiritual growth. Through this approach, it is hoped that pastoral care will become a means of forming Christ-like character, which is not only theologically relevant but also has a real impact on the congregation's daily lives.

Ginting, Dea Opelia Br; Bere, Paulus Halek

International Journal of Christian Education and Philosophical Inquiry 2025 Asosiasi Riset Ilmu Pendidkan Agama dan Filsafat Indonesia

Marriage preparation courses have become increasingly important for couples who wish to build a strong foundation for their relationships. These courses provide couples with the tools to understand and navigate their roles and responsibilities in a marriage. For Catholic couples, attending marriage preparation courses is seen as an essential step in preparing for a lifelong commitment, in accordance with the teachings of the Catholic Church. According to John Paul II (1981) in Familiaris Consortio, a document that outlines the duties and responsibilities of families, the preparation for marriage should be holistic, addressing not only the emotional and social aspects but also the spiritual and theological dimensions of family life. This study specifically aims to explore the meaning and impact of marriage preparation courses on the happiness of Catholic families at the St. Paul Beganding station. Using a qualitative approach, the research employed a combination of observation, interviews, and documentation techniques to gather data. The study involved 12 informants, including five married couples who had attended marriage preparation courses, one Porhanger (a community leader), and one parish priest under the St. Peter and Paul Kabanjahe parish. The findings reveal that marriage preparation courses had a significant and positive effect on the happiness of Catholic families, particularly those at the St. Paul Beganding station. The course content provided couples with a deeper understanding of their roles and duties as spouses and parents, allowing them to build stronger, more resilient relationships. Participants expressed that the courses helped them address challenges more effectively and fostered a greater sense of commitment and mutual respect. This, in turn, contributed to the overall happiness of their families. Couples who had attended the course reported stronger emotional and spiritual connections, further emphasizing the importance of comprehensive marriage preparation for long-term marital success.

Jawan, Fransiska Masandai; Intansakti Pius X; Tarihoran, Emmeria

Sabar : Jurnal Pendidikan Agama Kristen dan Katolik 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study examines in depth the meaning of gratitude expressed in the traditional Wu’u Nura ceremony in Daniwato Village, West Solor, as well as in the Eucharistic celebration, which stands as the central liturgy of the Catholic Church. The Wu’u Nura ceremony is a communal tradition of thanksgiving for the harvest, expressed through symbolic rituals, offerings of agricultural produce, collective prayers, and ceremonial practices that reflect a harmonious relationship between humans, nature, ancestors, and God. Through these rituals, the community strengthens social cohesion, cultural identity, and religious awareness that have been passed down across generations. In contrast, gratitude within the Eucharistic celebration is understood as an expression of faith and a theological response to God’s salvific grace manifested through Christ’s sacrifice, made present in the consecration of bread and wine. Using a qualitative method and comparative approach, this study reveals that although differing in expression, structure, and theological foundations, both practices uphold gratitude as a universal value that fosters spiritual relationships and social solidarity. The findings affirm that dialogue between local culture and Church liturgy—within the spirit of inculturation—can enrich the understanding of faith, deepen spiritual life, and support the preservation of meaningful local traditions. This study contributes significantly to cultural and theological scholarship, as well as pastoral efforts aimed at fostering harmony between religion and culture in pluralistic societies.

Nurul Laili Purnomo; Sulistiyah Sulistiyah

Journal of Health Sciences, Nursing and Nutrition 2025 International Forum of Researchers and Lecturers

Emesis gravidarum is a common condition experienced by pregnant women during the first trimester and can negatively affect maternal comfort, nutritional intake, and overall pregnancy well-being. Various biological and psychosocial factors are believed to influence its occurrence, including pregnancy interval and the level of family support. This study aimed to analyze the relationship between pregnancy interval and family support with the incidence emesis gravidarum among first-trimester pregnant women. A quantitative analytic study with cross-sectional design was conducted involving 30 pregnant women in their first trimester. Data were collected using structured questionnaires to assess pregnancy interval, family support (emotional, informational, instrumental, and appraisal support), and the incidence of emesis gravidarum. Statistical analysis was performed using SPSS, including univariate analysis to describe respondent characteristics and bivariate analysis using the Chi-square test to determine the relationships between variables, with a significance level set at p < 0.05. The results showed that short pregnancy intervals were significantly associated with a higher incidence of emesis gravidarum. In addition, pregnant women who reported low levels of family support were more likely experience moderate severe emesis gravidarum compared to those receiving adequate support. Statistical testing confirmed that both pregnancy interval and family support had significant relationship with the occurrence of emesis gravidarum. In conclusion, pregnancy interval and family support are important factors influencing the incidence of emesis gravidarum in the first trimester. Strengthening family involvement and promoting optimal pregnancy spacing are recommended as part of comprehensive antenatal care to reduce pregnancy discomforts and improve maternal health outcomes.

Muhammad Arifin

jurnal Riset Rumpun Agama dan Filsafat 2025 Pusat Riset dan Inovasi Nasional

This study aims to analyze the interfaith solidarity of UINSU Law students after natural disasters in North Sumatra and Aceh and to identify the forms of social activities and humanitarian values developed through these humanitarian actions. The research method used is a qualitative method with a field research approach through observation, interviews, and documentation. The research data sources were obtained from students, social volunteers, and disaster-affected communities involved in humanitarian activities. The results of the study indicate that UINSU Law students have an important role in helping communities through fundraising activities, humanitarian volunteers, psychosocial assistance, and interfaith cooperation. The interfaith solidarity carried out by the students was able to strengthen social relationships, increase tolerance, and create social harmony in post-disaster communities. In addition, the values of religious moderation, social concern, and unity became the main foundations of the students’ humanitarian activities. The presence of students among disaster victims gave a positive impact on the social recovery process and strengthened the sense of brotherhood and humanity within Indonesia’s multicultural society.

Sulistianingsih Sulistianingsih; Anfani Anfani; Nurfitrah Nurfitrah; Aida Zulwahidah; Kartin Aprianti

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2025 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

The application of business ethics to Micro, Small and Medium Enterprises (MSMEs) in Punti Village is very important to increase competitiveness and business desirability. This research aims to examine the application of business ethics in running a business among MSMEs in Punti Village, as well as its impact on business development and relationships with consumers. The method used is qualitative research with a case study approach on several MSMEs in Punti Village. The research results show that implementing business ethics which includes honesty, transparency, and social responsibility can increase consumer trust, strengthen relationships with suppliers, and create positive social change in the village. However, challenges in implementing business ethics include limited knowledge and local customs which sometimes conflict with the principles of business ethics.