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This research was conducted at Payung Auto Solution. The purpose of this study was to determine and analyze the influence of brand image and price on customer loyalty of paying auto solution. The population numbered 138 customers while the sample in this study were: which amounted to 102 customers. The sampling technique used is simple random sampling. Data collection techniques are by distributing questionnaires, interviews and documentation studies. Data analysis uses multiple linear regression analysis. The conclusion in the study that Brand Image has a positive and significant effect on customer loyalty of Payung Auto Solution Medan car spare parts. Price has a positive and significant effect on customer loyalty of Payung Auto Solution Medan car spare parts. Brand Image and Price have a positive and significant effect on customer loyalty of Payung Auto Solution Medan car spare parts. Adjusted R Square is: equal to 0.266 means Brand Image and Price can explain Customer Loyalty of 26.6% and the remaining 73.4% is influenced by other variables outside of this research such as: promotion, service, product innovation and so on.

The English language learning process at SDN 064037 Medan Tembung faces challenges related to a lack of interactivity and optimal utilization of learning media, particularly in the topic My Family. This research aims to analyze the impact of implementing Wordwall media in enhancing student interactivity, understanding of the material, and learning motivation. This study employs a qualitative approach through methods of observation, interviews, and documentation involving 25 fourth-grade students at SDN 064037. The findings of this study indicate that the application of Wordwall in learning significantly improves student interactivity, material comprehension, and their motivation to learn. The interactive features of Wordwall encourage students to be more active during the learning process, positively influencing their learning outcomes. Based on these findings, it is recommended that teachers utilize more varied learning media, such as Wordwall, to enhance the quality of education in elementary schools.

The main objectives of this study were to determine whether students of grade VIII of SMPS Muhammadiyah 1 Medan could write explanatory texts using the Inquiry model, to find out whether they could write explanatory texts using the Teams Games Tournament model, and to find out how the Teams Games Tournament model affected the ability of grade VIII students in writing explanatory texts. A total of 64 students were selected from a population of 351 grade VIII students and divided into two groups: the experimental group (32 participants) and the control group (32 participants). General statements, sequences of events, conclusions, causal and chronological conjunctions, technical terminology, and nouns were some of the instruments used. After the quantitative test of the two experimental groups, data analysis techniques such as hypothesis testing, normality testing, and analysis requirements testing were applied. The calculated t value > t table (3.42423 > 2.04227), which shows that grade VIII students at SMPS Muhammadiyah 1 Medan significantly increased their capacity in writing explanatory texts during the 2023/2024 academic year, indicating that the Teams Games Tournament Model has a significant impact on the ability to write explanatory texts.

The provision of friendly facilities for people with disabilities is one form of government concern in creating social inclusion and equal access for all levels of society. In this context, the National Land Agency (BPN) plays an important role in ensuring that public facilities provided can be accessed by all individuals, including people with disabilities. This study aims to analyze how BPN provides disability-friendly facilities at the regional office located on Jalan STM, Sitirejo, Medan Amplas District, Medan City, North Sumatra. This study uses a qualitative approach with an in-depth case study method, where data is obtained through interviews, direct observation, and documentation studies related to the provision of facilities for people with disabilities at the BPN. The results of the study indicate that despite efforts by the BPN to provide facilities that are friendly to people with disabilities, there are still a number of obstacles that need to be fixed, such as the lack of supporting facilities such as disabled lanes, and information on service procedures that are not fully disability-friendly. From this study, it is recommended that the BPN can improve infrastructure and services for people with disabilities by paying attention to applicable standards, and conduct wider socialization related to accessibility rights for people with disabilities, in order to realize more inclusive public services.

This study aims to evaluate the effectiveness of the book lending policy at the Digital Library of the State University of Medan (UNIMED) and explore student responses to the policy. The method used is a qualitative descriptive approach, with data collection through interviews and observations in the Digital Library building. The results of the study show that most students understand and feel helped by the new policy that requires the use of digital applications for book borrowing, which is considered to improve accessibility and convenience. However, there are concerns about the security of personal data, as well as dissatisfaction regarding the withdrawal of physical library cards. Overall, while this policy is effective, there is still a need for improvement, especially in the aspects of data security and better socialization. The proposed recommendations include improving security systems, more intensive policy socialization, and the development of additional in-app features to improve the user experience.

This study explores the application of English education focused on the topic of body parts, utilising musical resources as a supplementary tool for students in class IV-D at SDN 060871 Medan Timur. The research method used is quantitative with an experimental design through pre-test and post-test to determine the effectiveness of song media in improving English vocabulary mastery. The research results showed that before the application of song media, student learning outcomes were in the poor category with a completeness level of 54.54%. After implementing song media, there was an increase in student learning outcomes until they reached a completion level of 90.90%. This demonstrates that utilising music can aid learners in grasping and retaining English vocabulary with greater efficiency. Apart from that, the results of the confirmation questionnaire also showed that the majority of students gave positive responses to the application of song media in learning English. Therefore, song media can be used as an alternative learning method that is interesting and effective in improving student learning outcomes in mastering English vocabulary.

This study examines the extent to which the compatibility between a student's major and their interests affects their learning experience at Universitas Negeri Medan (UNIMED), particularly in the Accounting Department. The findings indicate that many students feel that their major aligns with their interests, which in turn boosts their enthusiasm for learning. However, some students choose their major due to parental pressure or promising job prospects, which ultimately leads to difficulties in their studies. Additionally, students face various challenges in the learning process, ranging from heavy academic workloads, difficulties in understanding certain subjects, to the pressure of managing time between classes and other activities. These challenges are exacerbated by the demands of mastering accounting technology and adapting to an Outcome-Based Education system. To overcome these obstacles, students employ various strategies, such as improving time management, seeking additional learning resources, joining academic communities, and securing scholarships or part-time jobs for those experiencing financial constraints. This research confirms that the alignment of a major with a student's interests significantly influences their academic success. Therefore, it is essential for the university to provide better guidance in major selection and offer enhanced academic support to help students adapt more easily and succeed in their studies.

Medan is one of the metropolitan cities that has many offices, schools and colleges, this has resulted in most residents of Medan City being required to sit continuously and be less mobile in working and studying. Sport is one activity that can be done to overcome this. Therefore it is necessary to build a recreational sports arena in the city of Medan which can be used every day according to the user's schedule and which can accommodate activities or matches held by certain communities or parties. This sports arena was designed with a metaphorical architectural approach, to show an attractive building visual and increase the interest of the people of Medan City to exercise in this building.      

The purpose of study This is For analyze in a way direct and indirect direct Influence Brand Image and Brand Love Towards Customer Loyalty With Customer Engagement As An Intervening Variable On Somethinc Brand Consumers at Delipark Mall Medan . Population​ in study This is all over consumer Somethinc brand at Delipark Mall Medan with amount population that is not known with sure . Technique in taking sample in study This is use technique taking sample with method nonprobability sampling with technique purposive sampling . Purposive sampling is technique taking sample based on consideration​ certain . The data analysis method used is SEM-PLS. In research This consists of from 2 variables independent variable , 1 intervening variable , and 1 dependent variable bound . Total statement in study This is 32 statements , so the minimum size is sample study This is 32 x 5 = 160, so amount sample taken​ in study This is 160 respondents . The results of the study show that variable brand image and brand love in a way direct influential significant to customer engagement, variable brand image in a way direct No influential significant to customer loyalty , brand love in a way direct influential significant to customer loyalty, furthermore customer engagement in a way direct influential significant to customer loyalty , brand image in a way No direct influential significant to customer loyalty through customer engagement , as well as variable brand love in a way No direct influential significant to customer loyalty through customer engagemen.

This study examines the transformation of the role of PPKn teachers at SMPN 17 Medan from mere educators to moral role models in the digital era. This study, which used qualitative methods through observation and interviews, uncovered insights from PPKn teacher Mrs. Dina Noviana and her students. The study revealed that teachers must navigate the complexity of the digital environment, recognizing its positive and negative impacts on students’ character development. Teachers are now tasked with not only delivering curriculum content but also acting as role models in moral behavior, especially in online interactions. The study’s findings suggest that effective moral guidance is essential, balancing curriculum delivery with instilling ethical values. Students expressed appreciation for teachers who demonstrated positive attitudes and modeled appropriate behavior in both academic and digital settings. This study underscores the importance of PPKn educators evolving with digital trends, becoming relevant moral guides who are able to prepare students for future challenges while fostering character in a rapidly changing digital landscape. This study emphasizes that the role of PPKn teachers is essential in instilling ethical values, morality, and integrity, thus shaping future community leaders. Ultimately, these findings suggest the need for educators to adapt and refine their approaches to be effective in the digital era.    

This study explores the application of the normal distribution in analyzing the height data of Mathematics Education students at FMIPA Universitas Negeri Medan in 2024. Employing a quantitative descriptive-analytic methodology, the research involved collecting primary data from 10 randomly selected students through a questionnaire-based survey. Descriptive statistical analysis revealed a mean height of 161.4 cm with a standard deviation of 8.79 cm. The median height was found to be 164 cm, while the mode was 150 cm, indicating a slightly skewed distribution. To assess the suitability of the normal distribution model, the Shapiro-Wilk test was applied, resulting in a W value of 0.921 and a p-value of 0.361, which exceeds the 0.05 significance level. This confirms that the sample data follow a normal distribution pattern. The findings were further supported through visual representation using histograms and analysis based on the empirical rule, which showed that approximately 68% of the students' heights fall within one standard deviation of the mean (152.81–169.99 cm). Additionally, probability calculations demonstrated that the likelihood of a student being 160 cm tall or shorter is approximately 43.64%. These results validate the effectiveness of the normal distribution as a tool for analyzing biological or physical characteristics, even in small sample sizes. However, the study acknowledges its limitation in terms of sample size and suggests that future research involve larger and more diverse populations to enhance generalizability. The study highlights the relevance of normal distribution in statistical modeling, particularly for educational and health-related data interpretation and decision-making processes.

This study aims to identify the challenges faced by teachers in teaching English at SDN 101774 Medan Estate, Deli Serdang, especially related to low student interest in learning and difficulties in understanding Question Words (5W + 1H) material. This study uses a survey method with data collection techniques through direct observation and in-depth interviews with class teachers and students. The results of the study indicate that limited understanding, low student memory, and lack of active involvement in the learning process are the main obstacles in learning English. To overcome these difficulties, teachers apply various strategies such as peer dialogue, the use of picture dictionaries, gradual vocabulary memorization methods, and fun learning approaches through educational games. These strategies have been proven to help increase students' interest in learning and understanding of the material. The implications of this study emphasize the importance of innovation in learning methods and the active role of teachers in creating an interesting, interactive, and appropriate learning atmosphere for elementary school students.  

The development of road infrastructure undoubtedly has a detrimental impact on society. The Serdang Bedagai Regency government's infrastructure development is an example of how something that is deemed beneficial by some always has a detrimental impact on others. This research intends to examine the influence of the building and operation of the Medan-Tebing Tinggi Toll Road on the socio-economic conditions of the community in the Pasar Bengkel area, Bengkel Village, Perbaungan District, Serdang Bedagai Regency. This study employed a qualitative descriptive case study methodology and gathered information via literature review, in-depth interviews, and direct observation. This study, which was carried out on February 15, 2025, involved three resource people who worked in Pasar Bengkel stores. According to the research, the toll road's construction and operation have a significant impact on Pasar Bengkel businesses. Prior to the toll road, Pasar Bengkel's average monthly income ranged from Rp10 million to Rp50 million, which suggests that local traders were enjoying rather favorable economic conditions. Around 80% of traders, however, reported a more than 50% decrease in income when the toll road opened, with the majority only making IDR3 million to IDR10 million a month.

Kidney failure is one of the diseases that increases every year and becomes a major health problem in the world, the occurrence of failure is a risk of heart and blood vessel disease and increases morbidity and mortality. The purpose of this study was to determine the experience of dialysis patients' families in helping to prepare food at home. The research method used was a qualitative descriptive study. The location of this study was carried out in the Hemodialysis Room of the Imelda Buruh Indonesia General Hospital, Medan . The time of this study conducted in March to July 2024. The number of participants in this study was 6 participants . Research data were collected through in-depth interviews with participants and analyzed thematically. The results of the study consisted of 3 (three) themes, namely: (1) Eating habits , (2) obstacles or challenges in preparing food, (3) family support for patients. The conclusion of this study is that all participants expressed that the eating patterns of patients with hemodialysis therapy showed normal eating patterns, but when hemodialysis was carried out, patients felt weak and their appetite decreased, but all patients still ate 3 times a day in small portions . Overall, participants provided strong support for patients, both moral support, material in efforts to provide patient food needs, reminding patients to eat regularly according to doctor's recommendations, and faithfully accompanying them during hemodialysis. Although obstacles and challenges were found from both patients and families in overall food management, they could be overcome.

This journal discusses the efficiency impact of the renovation of Merdeka Field on the development of local MSMEs. The aim is to understand and analyse the multifaceted impacts that the renovation of Merdeka Square has had on the development of local MSMEs, as well as to identify and assess the various challenges faced by local MSMEs following its revitalization, including issues relating to accessibility and the potential commercialization of public spaces. The methodology used in this study involved direct observation of MSME activities both before and after the renovation. In addition to comprehensive interviews with MSMEs and relevant stakeholders, in addition to documentation related to the revitalization process of Merdeka Square and its impact on MSMEs. With well-defined regulations and an enhanced suite of facilities, MSMEs near Merdeka Square are poised to achieve superior development and maintain competitiveness amidst the evolving urban landscape.  

Diabetes Mellitus (DM) is a chronic disease in the form of a metabolic disorder characterized by blood sugar levels that exceed normal limits. Diabetes Mellitus is known as a silent killer because it is often not realized by the sufferer and when it is known, complications have occurred. The method used in this research is the Quasy Experiment method using a pre-test and post-test approach with control group design. The population in this study was 40 respondents and the sample in this study was 20 respondents who were taken by purposive sampling. And analyzed Univariate and Bivariate using the Wilcoxon and Mann Whitney tests to determine the differences between the two groups on the effect of acupressure therapy. The results showed that the effect of acupressure therapy on reducing blood sugar levels was p-value = 0.005 <0.05 it can be concluded that there is an effect of acupressure therapy on reducing blood sugar levels in Type II DM patients at the Poliklinik Rumah Sakit Umum Imelda Pekerja Indonesia Medan. It is suggested that the results of this study are expected to be information for diabetes mellitus patients to independently carry out acupressure therapy and for the Indonesian Imelda Workers Hospital to include elements of acupressure therapy as study material in the management of type 2 diabetes mellitus patients.

The study explores the application of bioethical aspects in the use of botanical pesticides for pest prevention in the environment at the Horticultural Seed Development Unit (UPT) under the Department of Agriculture and Fisheries. Utilizing a qualitative approach with quantitative elements, this research aims to deepen understanding regarding bioethical practices in botanical pesticide usage and evaluate its effectiveness in controlling pests. The population consists of employees and students involved in pesticide-related activities, selected through purposive sampling to ensure knowledgeable respondents. Key variables include the independent variable of botanical pesticide application and dependent variables such as pest population reduction, environmental impact, and the presence of beneficial non-target organisms like pollinators. The descriptive qualitative method combined with survey techniques provides insights into how bioethical principles are integrated into pest control strategies, promoting sustainable agricultural practices. This research contributes to advancing environmentally friendly pest management solutions while maintaining ecological balance.

Literacy is a fundamental skill that is very important in the field of education, especially for students in Indonesia. This study aims to explore the understanding of 7th and 8th-grade students regarding the importance of literacy, the challenges they face in improving their literacy skills, and to provide recommendations for enhancing literacy programs in schools. The method used in this research is descriptive qualitative with semi-structured interviews conducted at SMP N 15 Medan. The results of the study indicate that although students are aware of the importance of literacy, they face various challenges, including low reading interest, lack of access to quality reading materials, and minimal environmental support. This research is expected to contribute to the development of more effective literacy strategies in schools through the suggestions and implications provided in this study. Keywords:;;;.

Current water safety issues in society are very diverse. Water quality safety issues are closely related to the bioethics of water testing, because water testing involves protecting human health and the environment. Water quality testing is an important part of ensuring that the water consumed is safe for human health. The purpose of this study was to evaluate the application of bioethical principles in water quality testing (Pb and Cd). This study was conducted in March 2025 at the UPT Food Security Laboratory of Medan City. The data analysis used in this study used qualitative descriptive methods to see the pattern of observation responses. The results of the study showed that in the bioethical aspect of sample testing, analysts who conducted the testing had implemented bioethics or SOPs that apply in food quality and safety testing laboratories. In conducting water testing for lead and cadmium examination, the procedures used were in accordance with applicable requirements using testing procedures from SNI (Indonesian National Standard).

The transformation of Indonesia’s educational evaluation system from the National Examination (UN) to the National Assessment (AN) is intended to improve education quality through a more comprehensive approach. This study examines the implementation of the National Assessment at SMA Negeri 21 Medan, with a focus on the disparity between the theoretical framework of formative assessment and its practical execution in the field. The research utilizes the discrepancy evaluation model with a qualitative methodology. Data were gathered through in-depth interviews, focus group discussions (FGD), participatory observations, and document analysis.The findings reveal that although the National Assessment is designed as a formative evaluation, in practice, it is still regarded as a summative assessment disconnected from the learning process. The execution of the Minimum Competency Assessment (AKM) continues to be dominated by multiple-choice questions, restricting the comprehensive evaluation of competencies. Moreover, the use of assessment results for educational enhancement remains suboptimal due to reporting delays and the insufficiently diagnostic format of the reports. Key supporting factors for implementation include strong school leadership, adequate infrastructure, and collaboration among schools. However, several obstacles persist, such as a limited conceptual grasp, inadequate teacher training, and administrative and curricular constraints. This study suggests reinforcing teachers’ conceptual understanding, enhancing the feedback system for assessment outcomes, and fostering deeper integration of formative assessment principles into school learning strategies. By doing so, the National Assessment can be more effectively leveraged to improve the quality of education in Indonesia.