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Digital branding is the process of building and framing a business brand online, especially using social media such as Instagram, YouTube, TikTok, Facebook, and many more. By getting to know customers more closely, communication becomes easier than before, this is one of the keys to success for all businesses. The objectives of this service activity include knowing how to use social media in online-based business marketing and knowing how to apply social media as an online marketing medium in the era of globalization. The method used is assistance to business actors regarding the importance of applying social media as a means of promoting products among the public. The results of this mentoring activity support that business digitalization can increase the role of digital branding, through the use of social media access so that it can facilitate the reach of target markets in business development and also as a way to help increase revenue at Berdikari Kopi, and can compete globally, and contribute to the opening of jobs for the surrounding community.

This study aims to analyze the relationship between body image and social anxiety among female university students who use Instagram. Using a quantitative approach with a correlational design, the study involved 65 female students selected through random sampling. Data were collected via an online questionnaire with Likert-scale instruments to measure body image and social anxiety. The analysis results using Pearson's Product Moment test showed a negative but insignificant relationship between body image and social anxiety. These findings suggest that a positive body image is associated with lower levels of social anxiety, while dissatisfaction with body image tends to increase social anxiety. The limitations of this study lie in the sample size and the limited variables considered, which may affect the generalizability of the results.

Entrepreneurship training entitled "Social Innovation in Community Empowerment: Creating New Entrepreneurs Sewing Hajatan Bags and Dasters from Used Sarong Fabric in Kayen Village, Bandarkedungmulyo District" aims to improve technical skills, understanding of social entrepreneurship, and digital marketing strategies for non-productive housewives. This program was implemented on October 27-30, 2024 at the Kayen Village Hall and was attended by 20 participants. The implementation of the activity included a pre-test stage to measure initial abilities, technical training in sewing hajatan bags and dasters, and a post-test to evaluate the results of the training. The post-test results showed an average increase of 65% in sewing skills, understanding of the concept of social entrepreneurship, and product marketing skills. During the training, several obstacles were identified, including limited tools and supporting materials, disparities in the initial skill levels of participants, and the lack of confidence of some participants in utilizing digital platforms for marketing. These obstacles were successfully overcome through intensive mentoring by a team of trainers who provided practical direction and motivation during the activity. As a concrete result, four business groups were formed, namely the Bodeh Group, the Amanah Kreatif Group, the Maju Jaya Sewing House, and the Mak Kreatif Group, which utilize digital platforms such as WhatsApp, Instagram, TikTok, and Shopee to support the marketing of their products. This program not only increases the capacity of individual participants but also creates a sustainable community-based entrepreneurial ecosystem. The results of the training show that the social innovation approach can be an effective solution to significantly empower the economy of rural communities. With proper implementation, this model has the potential to be replicated in other areas to overcome similar problems.

Digital art communities on the internet connect artists, creators, and art enthusiasts globally to share and discuss digital artworks. Through platforms like Facebook, Instagram, Discord, and Pinterest, artists can showcase their work to an international audience, strengthening social connections and supporting mental health. Art, including digital art, helps teenagers express themselves, communicate, and grow emotionally and socially. Additionally, technology in art therapy creates enjoyable experiences that foster creativity. This study uses systematic literature review (SLR) to gather relevant evidence, but research on the use of digital media in art therapy for teenagers with diverse issues is still limited, requiring further exploration. The study also highlights global interest in the relationship between art, technology, and adolescent development, emphasizing the great potential of art and technology in improving social and emotional well-being.

The use of language on social media at this time, there are often various errors in word forms in morphology that are interesting to analyze. This happens because social media users such as Instagram express themselves freely without being bound by formal language rules. Social media is also a place where language rules are constantly changing, so that word forms often change. For example, the use of affixes or remixes in social media that is not in accordance with the rules, but is still understood by netizens in more informal communication. This study aims to analyze morphological errors such as affixation and reduplication in @dewiperssik9 Instagram views. The method used in this study is a qualitative descriptive method with a documentation observation approach. Data collected through recording and shooting on the Instagram site display @dewiperssik9 related to affixation and reduplication. The data that has been collected will be analyzed to find morphological changes or irregularities. The results of this study show that there are many errors in the use of affixation and reduplication. These errors include improper prefixes and syphilis, as well as differences in reduplication patterns. These findings show how changes in the use of language in the digital age, can help develop the study of linguistics on social media.

The development of the era in the 21st century has entered an era where competition between educational institutions is increasingly competitive and requires educational institutions to adapt to developments in society. However, the public's interest in sending their children to school at MA Al Amiriyyah has not decreased. Seeing the phenomenon that occurred, researchers are interested in researching the implementation of marketing strategies for private educational institutions at MA Al Amiriyyah. The purpose of this study is to describe the implementation of marketing strategies for private educational institutions in the 4.0 era. This type of research is qualitative research using descriptive methods. Data collection techniques use observation and interviews. Data analysis methods use data reduction, data presentation and drawing conclusions. The results of this study indicate that of several marketing strategies for school institutions in the industrial era 4.0, they are more dominant in promoting through the internet and social media (websites, Instagram) and this is also shown in the results of parent interviews that school information is obtained through websites and social media.

This research aims to identify patterns of social media usage, evaluate the effectiveness of social media campaigns, and explore the role of social media in voter education. This research discusses the influence of social media on public participation in the 2024 elections in Indonesia. Social media has become one of the main tools in political communication, both for candidates, political parties, and voters. This study uses a mixed-methods approach with surveys of 500 respondents from various regions in Indonesia, complemented by content analysis of political campaigns on social media platforms such as Instagram, Facebook, and TikTok. The level of voter participation who are actively engaged in online political discussions is also proven to be higher compared to those who are less active on social media. The issues found in the field include: 1. What are the social media platforms most commonly used by the public in the context of elections? 2. How is social media used to educate voters about political issues, candidates, and the electoral process? 3. What are the main challenges faced in using social media for electoral participation? The research method used is the quantitative method. This method involves the collection of data that can be measured and statistically analyzed. The research results show that social media plays a significant role in increasing political awareness among the public, especially among young voters. However, the research also found that information disseminated through social media is often unverified, which can negatively influence public opinion.

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan fashion lifestyle terhadap keputusan pembelian pakaian branded preloved melalui platform thriftshop online Instagram @BossBadjoe di Palembang. Fenomena thriftshop online semakin populer di kalangan masyarakat, terutama di kalangan generasi muda yang memiliki ketertarikan terhadap produk fashion berkualitas dengan harga yang lebih terjangkau. Harga yang kompetitif dan gaya hidup yang semakin mengarah pada tren fashion memengaruhi keputusan konsumen dalam melakukan pembelian. Hasil penelitian menunjukkan bahwa harga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian pakaian branded preloved. Begitu pula dengan fashion lifestyle, yang secara signifikan memengaruhi keputusan pembelian konsumen. Kombinasi antara harga yang terjangkau dan gaya hidup fashion yang dinamis mendorong peningkatan minat konsumen dalam melakukan pembelian. Implikasi dari penelitian ini diharapkan dapat menjadi acuan bagi pengelola thriftshop online dalam merumuskan strategi pemasaran yang lebih efektif, khususnya dalam penentuan harga dan penyajian konten yang menarik sesuai dengan tren fashion terkini.

In the era of globalization, the internet and social media play an important role in many ways. The rise of various social media platforms has paved the way for preachers to preach virtually, with target audiences such as Generation Z teenagers. The purpose of this study is to examine the role of digital da'wah in shaping religious understanding and awareness for Generation Z teenagers. Digital da'wah, which involves platforms such as YouTube, Instagram, TikTok, and Spotify, is the main channel in spreading religious messages to Generation Z teenagers. This research uses a qualitative method with a case study approach and in-depth interviews with Generation Z teenagers who actively access social media. The results showed that digital da'wah plays a major role in improving adolescents' religious understanding, providing easy access to religious materials, and shaping positive behavior in accordance with Islamic values. However, challenges such as content that is not in accordance with religious teachings, as well as the influence of social media that can affect the mindset of teenagers, also need attention.

Information technology has changed the way educational institutions interact. Instagram, one of the visual-based social media platforms, has become a strategically used platform to create image, increase interaction, and disseminate information. Instagram is a tool used by Amikom Purwokerto University to disseminate information, both academic and non-academic, to students and the general public. However, problems such as unattractive format, inconsistent accuracy, and suboptimal delivery speed have been faced by the campus. The End-User Computing Satisfaction (EUCS) method was used in this study to evaluate the performance of Amikom Purwokerto University's Instagram account. Content, accuracy, format, ease of use, and timeliness are the five dimensions used to assess. The results showed an overall good level of satisfaction; the content dimension had the highest mean score (3.86), while the timeliness dimension had the lowest mean score (3.46).In this study, the researchers found that social media account managers at Amikom Purwokerto University can use strategic recommendations to improve the effectiveness of information dissemination. The findings can also be used as a reference for other educational institutions to use social media as a more interactive and responsive communication tool.

Promotional activities via social media such as Instagram are a form of marketing communication mix that is directly related to the level of consumer exposure until consumers make the decision to buy this syar'i gamis product. The demographic diversity of consumer characteristics also greatly influences the effectiveness of promotions via social media. The aim of this research is firstly to analyze the effectiveness of promotion of Islamic gamis via Instagram, secondly to find out how big the relationship is between follower characteristics and effectiveness of promotion via Instagram of Islamic gamis products and thirdly to find out consumer responses regarding the use of promotional syar'i gamis products. 'i via social media Instagram.The results of this research are that promotions carried out via Instagram are quite good. Promotion of syar'i gamis through social media Instagram is very effective in stimulating attention, increasing respondents' knowledge of the products being marketed, generating interest in followers, generating desire and ultimately making followers buy syar'i gamis products and then recommending them to other people.

Good governance is a necessity in running the government. The West Java government has made various efforts to implement good governance, one of which is the publication of leaders’ activities on Instagram @biroadpimjabar. The publication aims to raise awareness among the people of West Java by sharing informative and educational content about the activities of West Java leaders and their internal teams, as well as some useful information about West Java. The main purpose of this research is to explore how information about leaders' activities is Share, Optimize, Manage, and Engage as the concept of The Circular Model of SOME by Regina Luttrell. The method used in this research is qualitative. Data was collected through observation and in-depth interviews. The results showed that at the Share stage, the shared content of the leader's activities showed transparency so that it could build public trust. In the Optomize stage, the leader uses interesting video content and informative captions. In the Manage stage, a third application is used to monitor the performance of social media to evaluate its activation. The last stage is Engage, for interaction and community involvement in the form of comments and direct messages, even more followers want to conduct audience activities with West Java leaders after learning about the @biroadpimjabar account. These findings provide recommendations for improving public communication strategies to strengthen the implementation of good governance in West Java.

This research reveals the crucial role of Instagram, particularly the @fiqri_fox account, in shaping a community of videographers who actively learn and share. Through a virtual ethnography approach, it is found that this account not only presents comprehensive lighting tutorials, but also creates an inclusive dialog space. Using the virtual ethnography method, this research explores in depth how the Instagram account @fiqri_fox becomes a reference for videographers in understanding lighting techniques. The results of this study highlight the great potential of social media, especially Instagram, as an effective learning tool. Accounts like @fiqri_fox have proven that with the right approach, the platform can bridge the gap between theory and practice.

The rise of digital media, particularly social media like Instagram, has transformed how beauty products are marketed and consumed. This research aims to investigate the influence of beauty tutorial video content on Instagram on the purchasing interest of cosmetic products among students in the Department of Beauty and Makeup Education at Universitas Negeri Padang. A quantitative methodology was employed, involving a sample of 31 respondents who completed a structured questionnaire. The findings revealed a significant positive correlation between the video content and purchase interest, indicating that engaging tutorial content effectively drives students' interest in buying cosmetic products. This study contributes to understanding the impact of social media marketing on consumer behavior in the beauty industry and suggests that brands leverage such platforms to enhance consumer engagement and sales. The implication of this research is to assess the extent to which beauty tutorial content on Instagram influences the purchasing interest in facial cosmetics among students in the Department of Beauty and Makeup Education at Universitas Negeri Padang. Therefore, it aims to provide insight into how significantly beauty tutorial content on Instagram affects the purchasing interest in facial cosmetics among students in the Department of Beauty and Makeup Education at Universitas Negeri Padang.

This study examines the persuasive language techniques used by Plepah, an eco-friendly packaging company, in its Instagram captions. Plepah is a provider of biodegradable food packaging. Using discourse analysis, the research explores how Plepah communicates its mission of sustainability through the framework of Kotler’s AIDA model (Attention, Interest, Desire, Action). Using Kotler’s AIDA model, this study finds out that examines how Plepah communicates its values and encourages behavioral change among its audience.The findings highlight the potential of persuasive language in promoting eco-friendly practices and suggest best practices for brands seeking to connect with sustainability-conscious audiences.

SJF Teakwood is a producer and sales of various kinds of furniture. So far, the promotional media used by SJF Teakwood is through social media Instagram, Facebook and WhatsApp. However, using the promotional media above is considered less specific, so it is necessary to add interesting media to attract the public to the company. This study uses the R&D method. The type of research used is qualitative research. Qualitative research is a research method that uses data in the form of written or spoken words from people and people's behavior observed in a natural context. The results of the validation value from internal experts got a score of 32, external experts 38 and product users got a score of 37 which is included in the very good category, so this web-based furniture product catalog is declared valid for use. So it can be concluded that the Web-Based Furniture Product Catalog as a Marketing Media for SJF Teakwood Jepara is worthy of being used effectively.

The COVID-19 pandemic has had a significant impact on the economic sector, particularly MSMEs, which have struggled to adapt to the digital era. This report discusses the implementation of a community empowerment program aimed at enhancing MSMEs' ability to utilize digital marketing through social media platforms such as Instagram and Facebook. The program involved stages of FGD, surveys, socialization, training, mentoring, and evaluation. The culminating activity, a webinar titled "Optimizing Your Instagram for Business," was attended by 10 MSMEs. Evaluation results showed that the program successfully improved participants' understanding and skills in utilizing social media to boost sales. It is hoped that similar programs can continue to support MSMEs in facing the challenges of the digital era and increase their contribution to the national economy.

This program aimed to enhance the digital marketing skills of MSME (Micro, Small, and Medium Enterprises) partners by addressing their limited knowledge of social media and digital content creation. Through a series of activities, including training on social media utilization, workshops on content creation using CapCut, and hands-on product photography sessions, participants gained practical skills to improve their marketing efforts. The training focused on teaching strategies for optimizing platforms like Instagram, creating engaging video content by adding audio, text, and auto-text features, and producing high-quality product photos to strengthen their promotional materials. By the end of the program, participants were able to create attractive and professional content, such as videos and images, which were successfully uploaded to Instagram. This initiative empowered MSME partners to leverage technology effectively, enhancing their online presence and competitiveness while fostering innovation in their marketing strategies.

This study explores spelling errors in posts by the Instagram account @info_surabaya, focusing on mistakes in spelling, language variations between Indonesian and English, and grammatical structures. Using a qualitative approach, the study analyzed text collected from selected posts within a specific timeframe. The findings reveal frequent issues such as inconsistent capitalization, incorrect use of loanwords, punctuation errors, and inappropriate word choices. Additionally, the influence of slang, regional languages, and informal writing styles was found to affect the quality of written communication. This research aims to provide practical recommendations to enhance awareness and adherence to proper Indonesian language usage, particularly on social media platforms.    

This study aims to analyze the role of social media and explore how it influences the views and understanding of religious knowledge among Muslim youth. Using a qualitative approach, the study provides a detailed exploration of adolescents' perceptions of religious content accessed through social media and its impact on their understanding of Islam. The findings indicate that social media plays a significant role in enhancing religious understanding among youth. The majority of participants access religious content through platforms such as Instagram and TikTok, with most feeling that this content helps them gain a deeper understanding of Islamic teachings. This positive influence includes increased motivation to engage in worship and improve daily behavior in accordance with religious principles. However, participants also noted challenges related to the quality of information, which is often inaccurate or superficial. Nonetheless, social media fosters a strong sense of community through interactions in discussion groups and collaboration in religious learning. The study concludes that while social media has great potential to enrich religious knowledge among youth, it is important for adolescents to select credible sources, and for parents and educators to provide guidance on the wise use of social media.