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This research employs a quantitative research methods to analyze the important role of Public relations (PR) in building brand equity and the existence of Wuling Air EV electric car products in Indonesia. In an era that increasingly emphasizes environmental issues, the automotive industry is turning to environmentally friendly vehicles such as electric cars. Wuling, as a newcomer in this market, faces challenges in building consumer trust and competing with established brands. Through effective PR strategies, such as media relations, digital campaigns, and active participation in social media, Wuling strives to increase brand awareness, positive image, and customer loyalty. With a focus on educating consumers about the benefits of electric vehicles, Wuling Air EV is expected to maintain and strengthen its position in the competitive automotive market.

The rapid development of technology in recent decades has had a significant impact, on the field of education. The integration of educational technology in today's era emphasizes developing skills such as problem-solving, creativity, collaboration, criticism, and systematic thinking. But with the advancement of technology, it also presents various challenges. The qualitative descriptive method is one of the research methods used to understand a phenomenon in depth by collecting non-numerical data, such as words, images, or documents. This method focuses on describing and interpreting the phenomena being studied, collecting data through observations, interviews, or study of documents. Adapting to digital learning in this technological age where students have to develop independent skills, while teachers play an important role in understanding digital tools and integrating them into the learning process. With the advancement of technology, teachers can also have more varied media choices in learning and can collaborate and develop new skills according to the materials they are taught. It involves the use of techniques such as time blocking to set a specific time for learning, setting up a learning environment that minimizes distractions, using technology wisely, disciplining in using smartphones, and using applications or learning tools that help improve concentration.

Technological advancements and globalization have influenced social structures, including perceptions of beauty standards shaped by the media. This study aims to examine how media shapes beauty standards and its impact on individual perceptions and behavior. The research focuses on the analysis of language and imagery in Pantene shampoo advertisements to understand the underlying ideology and its social impact. A qualitative descriptive method with critical discourse analysis by Norman Fairclough is employed. Data analysis is conducted in detail to uncover the meanings and purposes of the advertisements. The results show that Pantene ads successfully address common hair care issues and present their product as the best solution. The ads build a brand identity that emphasizes strength, beauty, and hair care. Brand ambassadors in the ads are depicted as strong individuals who believe in Pantene’s efficacy, influencing consumer perceptions. Discourse practice analysis reveals that the ads use storytelling, visuals, humor, and everyday language to attract young viewers’ attention. These elements make the ads relevant and appealing, shaping consumer perceptions and behavior. Social practice analysis indicates that the ads reflect societal changes influenced by social media and increased attention to self-care. The ads highlight hair problems due to pollution and offer Pantene as the solution, reflecting the role of advertising in shaping consumer perceptions and actions. The study concludes that Pantene ads successfully build a strong narrative to address hair care issues and establish a brand identity that emphasizes strength, beauty, and hair care. Future research is recommended to examine the long-term impact of these ads on consumer behavior and perceptions.

. Design and Development of Interactive Learning Media in Graphic Design Subjects is a research that aims to develop effective and practical interactive learning media on basic graphic design topics. This research uses the ADDIE development model, which consists of five development stages: analysis, design, development, implementation, and evaluation.At the analysis stage, this research understands the problems found in the use of learning media in graphic design subjects, such as the limited use of print media and the need for more interactive and interesting media. At the design stage, this research develops a learning media design that involves multimedia elements such as text, images, graphics, sound, video, animation and comprehensive simulations. At the development stage, this research develops multimedia-based interactive learning media, which can provide certain forms of interaction that allow users to interact actively with the program. The research results show that the Basic Graphic Design interactive learning media developed is valid from the instructional and display aspects, and is practical and suitable for use for basic graphic design learning. Thus, this research contributes to the development of interactive learning media that is effective and practical in improving the quality of learning in graphic design subjects.  

. Design and Development of Interactive Learning Media in Graphic Design Subjects is a research that aims to develop effective and practical interactive learning media on basic graphic design topics. This research uses the ADDIE development model, which consists of five development stages: analysis, design, development, implementation, and evaluation.At the analysis stage, this research understands the problems found in the use of learning media in graphic design subjects, such as the limited use of print media and the need for more interactive and interesting media. At the design stage, this research develops a learning media design that involves multimedia elements such as text, images, graphics, sound, video, animation and comprehensive simulations. At the development stage, this research develops multimedia-based interactive learning media, which can provide certain forms of interaction that allow users to interact actively with the program. The research results show that the Basic Graphic Design interactive learning media developed is valid from the instructional and display aspects, and is practical and suitable for use for basic graphic design learning. Thus, this research contributes to the development of interactive learning media that is effective and practical in improving the quality of learning in graphic design subjects.  

Diagnosing optic nerve disorders in the orbit is a clinical challenge that requires sophisticated imaging technology. MRI has become one of the main diagnostic tools in identifying various optic nerve pathologies, such as Optic Neuritis, Multiple Sclerosis, and tumors. However, it is important to understand in more depth how MRI can play an effective role in this diagnosis process. This study aims to explore the role of MRI in diagnosing optic nerve disorders in the orbit, specifically focusing on Optic Neuritis. This research uses a Literature Review Study approach by collecting data from various sources, including Pubmed, Google Scholar, and online repositories. Relevant data was selected based on established inclusion criteria, and then analyzed to understand the contribution of MRI in the process of diagnosing optic nerve disorders. The results of the study show that the use of ADC values has proven effective in diagnosing Multiple Sclerosis of the optic nerve, while the diagnosis of Optic Neuritis can be made without the use of contrast media with high sensitivity. Imaging techniques with diffusion weighting, fat saturation, and phase oversampling have also been proven to improve the quality of Orbital MRI images by reducing artifacts. It is also recommended to use slice thicknesses of 1 mm, 2 mm, and 3 mm to optimally display small anatomy and pathology. The rFOV-EPI imaging technique is recommended because it can provide high spatial resolution. Thus, through the application of the various MRI imaging techniques and parameters mentioned above, a more accurate and detailed diagnosis can be made regarding the pathological condition of the optic nerve in the orbit. This research makes an important contribution to our understanding of the role of MRI in the diagnosis and management of optic nerve disorders, as well as providing practical guidance for medical practitioners in the clinical use of this technology.

With the rapid development of Internet technology, many companies are now using the Internet as a major platform in their marketing strategy of skincare products, mainly through social media. The research aims to explore the factors that influence the intention of buying skincare products on the TikTok platform by considering the role of brand image as a moderation variable. The research method uses descriptive causality with a quantitative approach, and uses purposive sampling techniques. Primary data obtained from 267 respondents active TikTok users who were interested in skincare products and collected through online questionnaires. Data analysis is done using Structural Equation Modelling-Partial Least Square (SEM-PLS). Research findings show that social media marketing activities, online customer reviews, influencer endorsement, brand image can improve purchase intention, while price consciousness does not affect the purchase intent of skincare products on Tiktok platform. Implications, skincare manufacturers and marketers should pay attention to branding strategies on TikTok's platform to boost purchasing intentions. Further research is suggested to explore other factors that can influence the intention of buying skincare products in the digital age.

This research adopts a qualitative approach with a literature review design, exploring the interaction between media and Public Relations (PR) during crisis situations. Utilizing secondary data sources such as journals and books, this study investigates the factors influencing the collaboration between media and PR, as well as effective communication strategies in crisis management. Data analysis identifies common patterns, themes, and trends emerging from the reviewed literature, providing a comprehensive understanding of the dynamics of the relationship between media and PR during crises. The research findings highlight the importance of transparency, prompt responsiveness, and solid collaboration between media and PR in effectively managing crises. The contribution of this study lies in deepening the understanding of the vital role of collaboration between media and PR in safeguarding the reputation and image of companies during crisis situations.

Social media has become an essential tool in the development of Micro, Small, and Medium Enterprises (MSMEs) in this digital era. This research aims to investigate the role of social media in supporting the growth and success of MSMEs. Through a comprehensive literature review, this study explores the various benefits obtained by MSMEs from the use of social media, including increased visibility and market reach, more intensive customer interactions, and enhanced brand awareness and business image. However, this research also identifies several challenges faced by MSMEs in leveraging social media, including limitations in digital knowledge and skills, as well as managing limited time and resources. Based on these findings, this study concludes that it is important for MSMEs to equip themselves with the necessary digital knowledge and skills, and to develop targeted and sustainable marketing strategies through social media. Additionally, support from government and non-profit organizations in the form of training, resources, and technical assistance can also help MSMEs harness the full potential of social media for their business growth. By overcoming these challenges, MSMEs can maximize the benefits of social media in supporting the growth and success of their businesses in an increasingly digital market.

The fashion industry in 2024 will continue to develop along with developing trends, technology and consumer needs. The existence of the fashion industry as one of the largest industries in the world contributes to the Indonesian economy. In the Indonesian fashion industry, there are many local brands. One of them is the Hamlin brand. In mid-March 2024, Hamlin was hit by an issue of product counterfeiting. This issue prompted the author to carry out media monitoring to monitor and analyze updates related to conversations regarding the Hamlin brand, including specific, positive opinions and negative opinions that could affect the public's reputation and trust in the Hamlin brand. This research uses a descriptive qualitative approach. Research data was obtained from the results of analysis of reviews on several social media. Researchers also use secondary data in the form of journal articles, books and other literature on the internet. The theory used in this research is Erving Goffman's dramaturgical theory. The results of the analysis show that the issue of product counterfeiting involving the Hamlin Brand has significantly disrupted the brand's image and reputation. Hamlin Brand's ineffective response to this issue has exacerbated the situation and increased public doubt and distrust of the brand.

Social media has become an essential tool in the development of Micro, Small, and Medium Enterprises (MSMEs) in this digital era. This research aims to investigate the role of social media in supporting the growth and success of MSMEs. Through a comprehensive literature review, this study explores the various benefits obtained by MSMEs from the use of social media, including increased visibility and market reach, more intensive customer interactions, and enhanced brand awareness and business image. However, this research also identifies several challenges faced by MSMEs in leveraging social media, including limitations in digital knowledge and skills, as well as managing limited time and resources. Based on these findings, this study concludes that it is important for MSMEs to equip themselves with the necessary digital knowledge and skills, and to develop targeted and sustainable marketing strategies through social media. Additionally, support from government and non-profit organizations in the form of training, resources, and technical assistance can also help MSMEs harness the full potential of social media for their business growth. By overcoming these challenges, MSMEs can maximize the benefits of social media in supporting the growth and success of their businesses in an increasingly digital market.

In carrying out teaching and learning activities, of course learning media is needed that can support student learning. E-module is a learning media that contains images, videos and quizzes that can provide feedback in learning for students. This research focuses on developmente-mode basedandroid on the use of hand tools. Developmente-mode based android uses the ADDIE development model which has several stages, namelyanalysis, design, development, implementation, andevaluation. This research uses a research designone group pretest-posttest. The subjects of this research were class X TAV SMKN 3 Surabaya with 32 students. Validation is carried out to measure feasibilitye-mode. Student responses are needed to measure practicalitye-mode during learning. Student learning outcomes in the knowledge domain and skills domain are analyzed using the T test to measure effectivenesse-mode in learning. The research results show that (1) the validity of the developmente-mode obtained a result of 83.89% with very valid criteria, which means it is very suitable for use in learning. (2) practicalitye-mode which was developed obtained student response results of 89.47% with very practical criteria, which meanse-modebased android very practical for use in learning to use hand tools. (3) effectivenesse-mode obtained from learning results in the knowledge domain and the attitude domain. In the knowledge domain, the average value is obtainedpre-test of 48.9, while the average valuepost-test amounted to 87.91, and the T test significance value was 0.000<0.05. In the skills domain, an average skill value of 91.92 was obtained, greater than the KKM value of 75, and a T test significance value of 0.000<0.05 was obtained. It can be concluded that there is a significant increase in student learning outcomes in the realm of knowledge and skills.

In the learning process, of course it will be carried out well depending on how the teacher plans learning activities. The presence of learning media will have an important influence on the implementation of learning and this learning media will become an effective tool or dependent media and will be able to become teaching material that can be used by students, process  learning will not be able to take place well without the development of learning media, usually often facing several obstacles, one of which is that facilities and infrastructure are still lacking, for example there is no learning media that supports the continuity of the learning process, learning media includes a sense that is physically used in providing material content.  , which comes from frame images, graphs, cassettes, books, video recorders, tape recorders, pictures, video cameras, films, photos, television and computers. Media is a component of learning resources whose contents are instructional material in the student.

The main problem in this research is how to improve students' narrative writing skills using series of image media. The aim of this research is to improve the narrative writing skills of class III students at SDI Ra'ong, West Manggarai Regency using series image media. This research is classroom action research or what is called CAR (Classroom Action Research). The subjects in this research were class III students at SDI Ra'ong, West Manggarai Regency in the 2023/2024 academic year with a total of 10 students. There are 4 male students and 6 female students. The data collection techniques used in this research are tests, observation and documentation. The results of the research showed that there was an increase in student learning outcomes from students from cycle I to cycle II, where in cycle I the percentage of student completion was 30%, while in cycle II the percentage reached 100%. Based on the results of the research above, it can be concluded that the learning outcomes of class III students at SDI Ra'ong, West Manggarai Regency have increased after implementing the use of series image media.

Photography is one of the new avenues of service and business, some have made a hobby of photography a lucrative profession. They should be prepared to compete with other companies of the same kind by creating a good image of the consumer, providing quality of service and increasing innovation and creativity in order to create different photo concepts and attract consumers. The strategy became the main idea of Hero Photography to develop a business in photographic services. Hero Photography tried to adapt and compensate by coming up with a strategy that would attract consumers.These research methods use descriptive qualitative, with the aim of providing an idea and an explanation as to how startegi services Hero Photography in the interest of consumers. The study uses primary data sources as data obtained from informers and secondary data from archive or documents, journals, and various archival files of Hero Photography. Data collection techniques through observation, interview and documentary. At verifying data data using triangulation of methods and source triangulation using data analysis techniques of reposing data, presenting data, and summarizing data.Research has shown that the concept of sustainable excellence is influenced by the quality of the product, in this case, a superior photograph of adequate human resources capable with an obvious market target. The performance of the sale of Hero Photography was influenced by a marketing strategy with a concept of 4P (Price, Place. Product, Product), among other things is photographic quality, aesthetic quality good photo quality in terms of aesthetically pleasing clients who are less likely to use hero photography services. Strategic places like the old city become the attraction of visitors to capture the moment. Promotion became a strategy by using social media asa tool for promotion and offering online photo services by viewing affordable prices as one of the preferred customers to use the Hero Photography photo service.      

This research aims to examine internal conflict management in organizations through narrative analysis of crisis communication. Qualitative methods were used to understand the causes of conflict, crisis management strategies, leadership roles, the impact of conflict, communication techniques used, and policies and procedures implemented in the organization. Data were collected through in-depth interviews, participatory observation, and document analysis. The results revealed that internal conflicts are often caused by differences in interests, lack of effective communication, and organizational change. Effective crisis management strategies involve open communication, mediation, and a proactive approach. Responsive and thoughtful leadership plays a key role in conflict resolution. Poorly managed conflict negatively impacts productivity, employee morale, and team collaboration, and damages the organization's image. Communication techniques such as collaborative approaches and assertive communication are essential in managing crises.  The practical implications of these findings are the need for the development of clear conflict resolution policies, conflict management training, promotion of open communication, and periodic evaluation of policy effectiveness. With a comprehensive approach, organizations can improve work dynamics and strengthen teamwork.

Cervical cancer is caused by HPV or Human Papilloma Virus. There are 32,469 cases per year of cervical cancer in Indonesia, with a mortality rate of 18,279 people. Efforts that can be made to increase WUS's interest in conducting IVA examinations are through health promotion activities about IVA examinations. Health promotion is one of the primary prevention that can be done to prevent cervical cancer. The primary prevention strategy that can be done is by providing health education about cervical cancer. The method chosen is to use a pocket book. Pocket books are educational information media with words that are easy to understand, illustration images that are in accordance with attractive designs so as to make WUS understand and understand material about cervical cancer. Pocket books can be taken home and read independently by WUS, so it will cause WUS interest in conducting IVA examinations.

The research was conducted with the aim of knowing the effect of serialized image media on the achievement of cognitive development of children aged 5-6 years at TK Harapan Kita Yadika, Labuhanbatu Selatan Regency. His study used a type of experimental research with a Quasi Experiment design in the form of The Equivalent Time Sample Design. The study population consisted of all children aged 5-6 years at TK Harapan Kita Yadika Kindergarten as many as 2 classes. The sampling technique used simple random sampling technique with the consideration of taking one group randomly, namely Melati 1 class which amounted to 18 children. This research variable consists of independent variables, namely serialized images and dependent variables, namely the achievement of children's cognitive development. Data collection techniques using observation with observation sheet instrument. The data were analyzed using non-parametric statistics by means of the wilcoxon test with a real level of α = 0.05 with a critical value of 40. The results showed that there was a significant effect of serialized image media on the cognitive development outcomes of children aged 5-6 years at TK Harapan Kita Yadika South Labuhanbatu Regency. With the results of statistical calculations where the hypothesis test results show Jcount of 54.5. The hypothesis testing criteria used are the real rate α = 0.05, with dk = n-1 obtained Jtable of 40, so it can be concluded that Jcount (54.5) > Jtable (40). This means that Ha is accepted and Ho is rejected or means that serialized image media has a significant effect on the achievement of cognitive development of children aged 5-6 years at TK Harapan Kita Yadika Kindergarten, Labuhanbatu Selatan Regency.

This study will examine the Bandung Regency Ummat Party's political communication and image as a new party ahead of the 2024 election. The research strategy employed was a literature review and in-depth interviews with numerous connected sources. The data analysis approach draws findings using data triangulation procedures, specifically the data collection, reduction, and presentation stages. The data supplied is then tailored to the researcher's requirements for studying the research challenge. The study's findings indicate that the Bandung Regency Ummat Party is attempting to project a new identity that differs from its prior identity. The Ummat Party attempts to establish its political image through the use of mass media as well as the character and stature of party officials. According to the findings of this study, the Bandung Regency Ummat Party promotes social media operations in order to improve its political image. The Ummat Party realizes that, as a new party, identity and image are vital in attracting public interest and publicly introducing the party.

This study was conducted to evaluate the effectiveness of brand image in mediating the impact of word of mouth (WOM) on the desire to purchase Mie Sedaap Korean Spicy Chicken products in the Tangerang City area. Through a survey involving 200 individuals selected based on purposive sampling, this research utilized the Partial Least Squares Structural Equation Modeling (PLS-SEM) model to process and analyze the data obtained. The results found indicate a positive impact of WOM on brand image and purchase intention, with brand image also functioning as a significant mediator in linking WOM with purchase intention. The conclusion of these findings underscores the need for effective marketing strategies in utilizing WOM to strengthen brand image, which in turn has the potential to increase purchase intentions among consumers.