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Dhea Silvina; Lestari Nurhaluza, Putri Alia; Bintang Permana; Aura Arlentyannisa

Jurnal Suara Pengabdian 45 2024 LPPM Universitas 17 Agustus 1945 Semarang

Banyaknya platform sosial media menjadikan wadah untuk masyarakat berkarya menjadi seorang konten kreator. Menjadi konten kreator diperlukan public speaking yang baik, agar para penikmat karyanya dapat memahami isi pesan dari konten yang Ia buat. Public speaking merupakan salah satu kemampuan yang penting karena adanya perkembangan teknologi yang memaksa individu untuk dapat bersaing meningkatkan kualitas diri melalui skill berkomunikasinya. Untuk menyampaikan informasi secara jelas, maka diperlukan public speaking atau teknik penyampaian pesan di depan publik. Saat ini banyak anak muda yang menjadi konten kreator, tetapi mereka masih minim edukasi mengenai public speaking yang baik dan benar agar kontennya dapat dilirik oleh masyrakat. Diadakannya pelatihan ini, dapat menambah edukasi mengenai public speaking bagi para konten kreator muda agar lebih memperbaiki cara berbicara mereka saat membuat konten di sosial media. Keywords: content creator, training, public speaking, social media   Abstrak. Banyaknya platform sosial media menjadikan wadah untuk masyarakat berkarya menjadi seorang konten kreator. Menjadi konten kreator diperlukan public speaking yang baik, agar para penikmat karyanya dapat memahami isi pesan dari konten yang Ia buat. Public speaking merupakan salah satu kemampuan yang penting karena adanya perkembangan teknologi yang memaksa individu untuk dapat bersaing meningkatkan kualitas diri melalui skill berkomunikasinya. Untuk menyampaikan informasi secara jelas, maka diperlukan public speaking atau teknik penyampaian pesan di depan publik. Saat ini banyak anak muda yang menjadi konten kreator, tetapi mereka masih minim edukasi mengenai public speaking yang baik dan benar agar kontennya dapat dilirik oleh masyrakat. Diadakannya pelatihan ini, dapat menambah edukasi mengenai public speaking bagi para konten kreator muda agar lebih memperbaiki cara berbicara mereka saat membuat konten di sosial media.

Elsa Nuraprilia; Lailatul Mukaromah; Wasiifatul Jannah; Diva Salsabila Zahrani

Jurnal Pengabdian kepada Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Agricultural waste, when managed properly, is not merely production residue but also holds significant economic potential. Margomulyo Village, as a major corn-producing center, has abundant corn waste. To address the waste problem and simultaneously boost the village's economy, the production of corn briquettes is an attractive alternative. Corn briquettes, as a biomass-based alternative fuel, are rich in carbon content and can be utilized as a clean energy source.

Ukhti Lutfia Khadijah; Rania Tawar Malahayati; Rishma Fajri Choirina; Syahida Shofianti; Faza Naila Fathimatuz Zahra

Jurnal Pengabdian Sosial 2024 Lembaga Pengembangan Kinerja Dosen

Nolokerto Village is a developing village and most of the businesses owned by the village, one of which is a catering business, produce a lot of organic waste that has a high water content, especially those that are easily decomposed. Unmanaged organic waste can cause environmental problems. Realizing the importance of effective waste management, KKN UIN Walisongo Semarang students held counseling and compost training activities so that food waste can be processed and reused. The program began with general materials on waste, followed by training on compost fertilizer for organic waste. The resulting compost fertilizer is then distributed to villagers to support agriculture and reduce the environmental impact of organic waste.

Akhmad Choirur Rozikin; Achmad Ziaulhaq; Khoirum Azura; Alfina Fauziyah; Siti Durorun Naja +3 more

Jurnal Pengabdian kepada Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

The advancement of digital technology has revolutionized marketing from traditional methods to online approaches. Digital marketing, leveraging digital media and the internet, including e-commerce and social media, has become a crucial element in promoting products and services. According to Kotler and Keller (2023), digital marketing not only boosts sales but also strengthens brand identity and fosters customer relationships. In Indonesia, Micro, Small, and Medium Enterprises (MSMEs), which significantly contribute to the local economy, can utilize digital marketing to expand their market reach and improve efficiency. This study was conducted in Ngampel Kulon Village, Kendal Regency, Central Java, focusing on MSME operators and aspiring entrepreneurs who have not fully utilized digital platforms such as WhatsApp Business. The research method involved observation, economic potential identification, and training using a Participatory Rural Approach. The training covered four main components: an introduction to digital marketing basics, copywriting techniques, digital marketing strategies, and hands-on practice with guidance. Results showed that 34 local residents and 15 KKN students exhibited high enthusiasm and successfully applied promotional strategies through social media. The evaluation indicated an improvement in knowledge and skills in using WhatsApp Business for product marketing. The conclusion is that the training successfully enhanced MSMEs' understanding and skills in digital marketing, including digital content creation and social media utilization. The program also emphasizes the need for policy makers' involvement in planning and managing local product marketing to compete globally and adapt to ongoing technological trends.

Cahyani Kurniastuti; Priyo Susilo; Ismayudin Yuliyzar; Putra Pratama; Suparman Suparman

Jurnal Pengabdian Sosial dan Kemanusiaan 2024 Lembaga Pengembangan Kinerja Dosen

The aim of implementing community service in Benda sub-district is to support business actors in promoting SME products in Benda sub-district, Tangerang-Banten City. This activity began with a preparation and field survey stage, which involved direct discussions with the village administrators and village officials of Benda Subdistrict to identify the needs, opportunities and challenges faced by SME business actors. Next, the service team carries out the socialization and training stage, which includes five important aspects: (1) how to create attractive products, (2) choosing a strategic location, (3) practice of creating easy promotional content on social media, (4) distribution strategy products to reach customers, and (5) online marketing. This activity aims to produce SMEs in Benda sub-district, especially home-based businesses, who have an entrepreneurial spirit so they are able to create good marketing strategies. This research aims to optimize the application of digitalization to MSMEs in Benda Subdistrict, Tangerang City, in order to strengthen their position in increasingly dynamic business competition. Through Community Service with seminars and workshops held to provide motivation and marketing strategies as well as introduce digital technology in MSME business operations. The results show a significant increase in MSMEs' abilities and understanding of marketing strategies and the use of digital technology to face healthy competition.  

Imam Baidowi; Ayu Puspitasari; Mailindza Sofia; Risha Tyas Septa; Ismatul Hasanah +11 more

Jurnal Kemitraan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Stunting is a condition of impaired growth in children under five caused by chronic malnutrition and recurrent infections, which impacts the physical and cognitive development of the child. Ajung Kalisat Village has a relatively high prevalence of stunting, necessitating effective interventions to prevent this condition. This study aims to evaluate the potential of pumpkin pudding as an alternative functional food in the prevention of stunting in children under five in Ajung Kalisat Village. Pumpkin was chosen due to its high nutritional content, such as vitamin A, fiber, and antioxidants, which are beneficial for children's growth and development. The research method involved a trial of giving pumpkin pudding to children under five over a specific period and evaluating its impact on their nutritional status and growth. The results of the study showed that the consumption of pumpkin pudding significantly improved the nutritional status of children under five and has the potential to prevent stunting. Therefore, pumpkin pudding can be considered an effective alternative functional food in efforts to prevent stunting in the community.

Nofika Febriyanti; Nuzulia Ulfiyatun Ni’mah; Agil Tyas Bagus Saputra; Iqbal Andrea Salasah; Farikha Kamilatul Azizah +4 more

Jurnal Hasil Kegiatan Bersama Masyarakat 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The need for efficient, economical, and environmentally friendly animal feed in Indonesia, especially for small and medium-scale farmers, requires innovative solutions. This community service program aims to optimize the production and marketing of maggot as an alternative animal feed through the empowerment of MSMEs at TPS3R Ngudi Lestari. A participatory approach was implemented through two main stages: maggot production training and a digital marketing workshop. The results showed a significant increase in both the production capacity and quality of maggot, as well as an improvement in digital marketing skills among MSMEs. The training enhanced participants' technical abilities in substrate management, production efficiency, and post-harvest processing, leading to higher and more consistent production outcomes. Meanwhile, the digital marketing workshop equipped MSMEs with strategies to expand market reach through online platforms, branding, and content creation. Despite challenges such as substrate variability and digital infrastructure limitations, innovative solutions like substrate diversification and improved environmental monitoring were successfully applied. This program not only boosted the local economy but also contributed to a more sustainable livestock sector by integrating circular economy principles. In conclusion, the program demonstrates the potential of combining maggot production with digital marketing strategies to create a sustainable business model for MSMEs, serving as a replicable example for community empowerment within the context of a circular economy and sustainable agriculture in Indonesia

M. Fatur Rizki; Arina Hidayati Hasanah; Muhammad Arfaq Aqil; I’tibar Ikhsan; Alivia Maghfiroh +1 more

Jurnal Pengabdian Sosial dan Kemanusiaan 2024 Lembaga Pengembangan Kinerja Dosen

The main objective of this kkn activity is to increase the visibility, competitiveness, and revenue of MSMEs through product promotion on social media platforms. The main problem faced by MSMEs is limited knowledge in developing innovative products, which hinders the ability to compete with foreign products. Therefore, the urgency of this project lies in the importance of supporting MSMEs in utilizing digital media to improve their competitiveness. The results of this video creation show significant positive impacts, including increased product visibility, increased sales, and improvements in the packaging process. Not only did the video capture the attention of consumers, but it also helped build closer relationships between producers and consumers through social media. These results confirm the importance of visual content in digital marketing strategies for MSMEs, as well as the need to innovate and develop the brand on an ongoing basis.

Anis Yaasir Musthofa; Budi Istiyanto

Jurnal Riset dan Publikasi Ilmu Ekonomi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Photography has grown rapidly, especially in the wedding photography industry which now requires an effective business promotion strategy. This research aims to identify how business people utilize Instagram as a promotional medium and strengthen Instagram content in Sekawan Stories' wedding photography business promotion strategy. Using a descriptive qualitative method, this study collected data through interviews and virtual ethnographic observations to understand how Sekawan Stories utilizes Instagram as a promotional medium. The results show that Sekawan Stories effectively utilizes various Instagram features, such as Feed, Instastory, Highlight, Video Reels, and Instagram Ads to increase visibility and audience engagement. Their marketing strategies include endorsements with well-known vendors, use of the Answer Question feature, conducting giveaways, and offering discounts at certain moments. Instagram provides a great opportunity for wedding photography businesses to expand their market reach and increase promotional effectiveness. By optimizing their content and marketing strategies on Instagram, Sekawan Stories managed to attract the attention of new customers, increase interaction, and strengthen relationships with existing customers. Overall, Instagram proved to be a highly effective platform in digital marketing strategies in the wedding photography industry.  

Henny Henny; Rachmawati Windyaningrum

Populer: Jurnal Penelitian Mahasiswa 2024 Universitas Maritim AMNI Semarang

The use of social media, especially Instagram, has become a widely utilized platform for promoting tourist destinations. Instagram @tanjongtinggi_official is one such social media channel used by Tanjung Tinggi Beach for promotion. Through the use of photo and video features on Instagram, it becomes easier to promote Tanjung Tinggi Beach to tourists who are not yet familiar with it. This research aims to explore the promotional planning through the @tanjongtinggi_official account in increasing tourist visits to Tanjung Tinggi Beach in Belitung. The research method employs qualitative research to elucidate the uniqueness of @tanjongtinggi_official on Instagram in promoting its tourism. This study adopts a case study design. Data collection is conducted through observation and interviews, with informant selection using purposive sampling technique. Interviews are conducted with key informants, namely the admin of @tanjongtinggi_official and Instagram users who have visited Tanjung Tinggi Beach. Data analysis utilizes the Interactive Model technique, and validity is ensured through triangulation of data collection techniques including informant interviews, observation, and documentation. The results indicate that the planning carried out by the @tanjongtinggi_official Instagram account utilizes visually appealing content presentation and captions, leverages the following feature on Instagram, relevant hashtag usage, photo postings, reposts, mentions, tagged photos, and active interaction with followers to facilitate the promotion of Tanjung Tinggi Beach to tourists, thereby increasing tourist interest in visiting.

Qothrun Nada Zahrotun Nabila; Nabila Tri Septiana; Cucu Febry Astriyani; Aisha Rachmadian Puteri; Indra Purwanto +1 more

Jurnal Kemitraan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

One of the problems in Indonesia that is still being discussed is stunting. The prevalence of stunting in Indonesia is supported by data from the Ministry of Health in 2021 which reached 24.4%, in 2022-2023 it will fall to 21.6%, and the government hopes that in 2024 it can fall to 14%. Stunting is not only about the problem of a child's height, but is more serious, which has an impact on the individual's quality of life due to malnutrition, which can lead to chronic diseases and a decrease in the child's intelligence level. This can affect the body and brain. Based on research in Protomulyo Village, it was found that the prevalence of babies below the red line was 27 under five, which occurred in babies aged 0 months-5 years. Establishment of food security in catfish cultivation in Protomulyo Village, District. South Kaliwungu can be a solution and can overcome the problem of stunting toddlers. Because catfish has a high protein content. The research method used is a qualitative method by conducting interviews and literature studies. The aim of this research is to determine the process of cultivating food security in catfish, the economic impact on food security in cultivating catfish, and the benefits of catfish as a form of effort to overcome stunting in toddlers

Rahmad Safrudin; Ari Anggarani

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to examine the influence of social media marketing and brand experience on purchase intention through brand equity as a mediating variable in fore coffee. This research is motivated by increasing purchase intentions due to the use of social media identified as a key factor in influencing consumer perceptions of the Fore coffee brand. Additionally, brand experience is considered a factor that plays an important role in shaping brand equity, and ultimately motivating purchase intention. This research used respondents with the criteria of having or encountered content on Fore Coffee social media and knowing about Fore Coffee drinks in the Tangerang area. The sampling technique used in this research used a purposive sampling technique of 140 respondents using the SEM analysis method. The research results in this study show that social media marketing and brand experience have a positive effect on brand equity. Social media marketing and brand experience also have a positive effect on purchase intention. Brand equity also has a positive effect on purchase intention. Then, the social media marketing variable has a direct and positive effect on purchase intention through brand equity. The brand experience variable also has a direct and positive effect on purchase intention through brand equity. The managerial implication of this research on Fore Coffee is that marketing strategies via social media need to be improved to strengthen Fore Coffee brand equity. Managing brand experience well can improve consumer perception of the brand. Furthermore, increasing brand equity can be used as a focus to stimulate consumer purchasing intentions.

Sri Wiyanti; Ary Kusmanto

Jurnal Riset dan Publikasi Ilmu Ekonomi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The aim of this research was to examine the impact of infⅼuencer support, and saⅼes advertising materiaⅼ on the purchase choices. The hypothesis posited in this research is that infⅼuencers, and advertising materiaⅼ have a favorabⅼe impact on customer purchase choices skincare products. The research incⅼuded a totaⅼ of 87 respondents who were seⅼected via purposive sampⅼing, specificaⅼⅼy purposive sampⅼing. The data coⅼⅼecting approach invoⅼves the use of questionnaires and the anaⅼysis of data using SPSS. This anaⅼysis incⅼudes doing vaⅼidity tests, reⅼiabiⅼity tests, cⅼassicaⅼ assumption tests, muⅼtipⅼe ⅼinear regression anaⅼysis, and hypothesis testing using t tests, F tests, and R2. The research findings indicate that the independent variabⅼes, nameⅼy Infⅼuencers, have a favorabⅼe impact on purchase choices. Advertising materiaⅼ has a beneficiaⅼ infⅼuence on buying choices. The test resuⅼts indicate that the adjusted R-squared vaⅼue for the independent variabⅼes infⅼuencer, and advertising content on purchasing decisions is 0.577. This suggests that 57.7% of the variation in the purchasing decision variabⅼe can be expⅼained by the independent variabⅼes infⅼuencer, and advertising content. However, 42.3% of the outcome is affected by other factors, such as the quaⅼity of the goods, its ⅼocation, brand, and trust.

Muhammad Iqbal Mutaqin

Jurnal Media Administrasi 2024 Universitas 17 Agustus 1945 Semarang, Indonesia

The Domestic Component Level (TKDN) Program is one of Indonesia's strategies in advancing its domestic industry. This local product protection policy has been implemented by Indonesia since the beginning of independence and has continued to be refined during subsequent governments. Although the TKDN policy has not succeeded in making Indonesia an industrial country like Korea, Indonesia's TKDN practice has not caused market failure as happened in Brazil. Indonesia needs to complement the TKDN policy with other industrial strengthening programs, so that the domestic industry becomes stronger and becomes the main pillar of national economic growth.  

Ivana Wilda Afosma; Marhaendra Kusuma; Rike Selviasari

Akuntansi Pajak dan Kebijakan Ekonomi Digital 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Since PSAK converges with IFRS, the content of the income statement format is not only net income, but there are other comprehensive income and profit attribution. The latest statement of financial position contains additional information, namely equity attributable to the ownership of the parent entity and non-controlling interests. The purpose of this study is to provide evidence of observation and discovery of any influence behind the quality of profit. Population as many as 15 companies sub-sector plastic and packaging. The sample was 9 companies, with 27 observational data. The results of the analysis showed that comprehensive income and equity attributable to the ownership of the parent entity and to non-controlling interests significantly positively affect the quality of profits, while equity attributable to the owners of the parent entity, the size of the company and operating cash flows significantly did not affect the quality of profits. The novelty of this study is about the attribution of profit and equity, in the form of testing the effect of profit attribution and equity attribution on the quality of profit.

Sri Wiyanti; Ary Kusmanto

Jurnal Riset dan Publikasi Ilmu Ekonomi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The aim of this research was to examine the impact of infⅼuencer support, and saⅼes advertising materiaⅼ on the purchase choices. The hypothesis posited in this research is that infⅼuencers, and advertising materiaⅼ have a favorabⅼe impact on customer purchase choices skincare products. The research incⅼuded a totaⅼ of 87 respondents who were seⅼected via purposive sampⅼing, specificaⅼⅼy purposive sampⅼing. The data coⅼⅼecting approach invoⅼves the use of questionnaires and the anaⅼysis of data using SPSS. This anaⅼysis incⅼudes doing vaⅼidity tests, reⅼiabiⅼity tests, cⅼassicaⅼ assumption tests, muⅼtipⅼe ⅼinear regression anaⅼysis, and hypothesis testing using t tests, F tests, and R2. The research findings indicate that the independent variabⅼes, nameⅼy Infⅼuencers, have a favorabⅼe impact on purchase choices. Advertising materiaⅼ has a beneficiaⅼ infⅼuence on buying choices. The test resuⅼts indicate that the adjusted R-squared vaⅼue for the independent variabⅼes infⅼuencer, and advertising content on purchasing decisions is 0.577. This suggests that 57.7% of the variation in the purchasing decision variabⅼe can be expⅼained by the independent variabⅼes infⅼuencer, and advertising content. However, 42.3% of the outcome is affected by other factors, such as the quaⅼity of the goods, its ⅼocation, brand, and trust.

Tukiman Tukiman; Luqmanul Hakim; Ramiza Firyal Tuffahati; Nur Annisa; Amelia Dwi Lestari +6 more

Jurnal Pengabdian Sosial 2024 Lembaga Pengembangan Kinerja Dosen

Jati Village has a unique potential in processing organic waste into Liquid Organic Fertilizer (POC). The waste processing is an effort to preserve the environment and also provide added economic value to the local community. However, in making sales, the community in Jati Village has not implemented the right marketing strategy. Digital marketing offers various tools and platforms that can be used to promote POC. Digital marketing strategies that can be applied include the use of social media such as Instagram, Facebook, Tiktok and Youtube to promote POC through interesting and educational visual content, as well as direct interaction with consumers. By implementing digital marketing strategies, Jati Village can increase the visibility of their POC products, expand their customer base, and increase revenue. This can support the SDGs program, especially point 8, namely Equitable Village Economic Growth. Utilizing technology for marketing can help POC sales sell evenly.

Farhan Lutfhi Azidan; Zikri Raudhatul Ahsan

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

The Qur'an plays a major role in guiding humans to learn, gain knowledge, and direct all aspects of life both individually and socially in a positive direction. With the content of guidance, advice, and perfect laws, the Qur'an is the main source of reference for Muslims in living their daily lives and achieving success in this world and in the hereafter.The method that researchers use is descriptive qualitative research. Descriptive qualitative research is research conducted thoroughly on an object. The researcher becomes the main instrument in a qualitative study. Then, the results presented by the researcher are explained in the form of words obtained through valid data. Because qualitative research emphasizes meaning rather than generalization, and also the data cannot be resolved with statistical counts. The treatment process that occurs in one of the Tanjungpinang Kota communities affected by sticking disease is with the help of Koranic verses recited by the ustadz using mineral water media. The mineral water used is the condition that will be used in the treatment process. The water is then read the verses of the Qur'an by the ustadz and washed to several parts of the body of the person affected by sticking disease such as washing the head, hands, feet and finally the face. This paper describes the community's belief in the Qur'ān as a source of healing, which is deeply rooted in Islamic tradition and widely practiced in various Muslim communities, including in Tanjungpinang. The Qur'ān is not only seen as a holy book with high spiritual value but also as a source of alternative medicine that can cure physical, mental and spiritual illnesses.

Julia Epitia; Nova Mardiana

International Journal of Economics, Management and Accounting 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Cyberloafing, or employees engaging in non-work-related internet activities, has become a prevalent issue for many companies. Finding out how organizational commitment and workload affect cyberloafing behavior in nurses at the Lampung Province Regional Mental Hospital (RSJD) is the goal of this study. The basic data for this study came from a Likert scale questionnaire. There were 115 nurses in the research sample, and SPSS 29 software was utilized for the multiple linear regression analysis of the data. The study's findings provided evidence in favor of the premise that organizational commitment and workload significantly and negatively influence cyberloafing behavior. The recommendation for the Lampung Province Mental Hospital is to help create an atmosphere where nurses can feel content and at ease at work, as well as to inculcate positive values in them. The Lampung Provincial Mental Hospital ought to establish guidelines for the equitable distribution of nursing responsibilities. To lower the amount of cyberloafing among nurses, the Lampung Provincial Mental Hospital must also implement specific internet usage guidelines.

Jose Daniel Sirait; Muhammad Fajr Al Ghazi; Deru R. Indika

Jurnal Manajemen Kewirausahaan dan Teknologi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This final project is created to fulfill the graduation requirements for a Bachelor's degree in Digital Marketing at FEB UNPAD. This final project is designed to help Bakso Malang Jezzy increase its sales, which have declined over the past 3 years. The researcher hopes that this project can provide a reference for food and beverage business owners to improve conversion rates using digital marketing strategies. Bakso Malang Jezzy has 18 branches spread across Bekasi City and Bogor Regency. Bakso Malang Jezzy operates differently from other Bakso Malang vendors by using a buffet technique. Additionally, the production house for all Bakso Malang Jezzy branches is centralized at Jl. Payangan Mess. Al, Jatisari, Jatiasih, Bekasi, West Java, which serves as the meat processing and quality control center. The proposed digital marketing strategy includes the use of social media such as TikTok and Instagram, as well as search engine optimization and content marketing to increase visibility and customer engagement. With this strategy, Bakso Malang Jezzy is expected to increase sales conversions and strengthen its market position. The theoretical benefits of this project include contributions to the digital marketing literature, while the practical benefits include increased sales and brand positioning for Bakso Malang Jezzy.