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Ihsan Awaludin

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to examine the effect of brand trust and price perception on brand loyalty for Scarlett Whitening skin care products both partially and simultaneously. The survey method with a quantitative approach was used in this study by collecting data through a questionnaire. The population of this study amounted to 304 students with a sample of 77 students identified using simple random sampling technique with probability sampling approach. The results of hypothesis analysis testing using the help of SPSS 25 software show the results of the F test that brand trust and price perceptions simultaneously have a significant effect on brand loyalty. In addition, based on the results of the T test, it shows that brand trust and price perceptions partially affect brand loyalty.    

Marlina Situmorang; Trisna Putra; Pasaribu Pasaribu

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

The background of this research is the perception of the people of Bagot Village towards Bagot Tourism Village in Samosir Regency which started from the problem that Bagot Village has not been optimized to become a tourism village. And the purpose of this study was to find out how the people of Bagot Village perceive Bagot Tourism Village in Samosir Regency. There are 3 (three) indicators that are seen, namely cognitive, affective, and conative. This type of research is descriptive qualitative data by determining the sample using purposive sampling. The informants of this study were 8 (eight) people. Data collection techniques in research using observation, interviews and documentation. Qualitative data analysis techniques using three ways, namely data reduction, data presentation and conclusion. The research results show that 1). community knowledge of the tourist village, where the community can understand and know the conditions around the tourist village and the problems that occur in the tourist village. 2). From an affective perspective, the people who have been interviewed have responses that show a good attitude towards tourist villages, and 3). From a conative perspective, the community has shown concern for the tourist village, but according to the observations of researchers, the actions taken by the community are only for their own or personal interests.

Ro’isa Zumaroh

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to determine the effect of brand image on purchasing decisions for Telkomsel starter packs in Mojokerto. To find out the effect of Signal effectiveness on the purchasing decision of Telkomsel starter packs in Mojokerto. To find out the influence of Word OF Mouth perceptions on buying decisions for Telkomsel starter packs in Mojokerto. research using quantitative methods. The number of samples is 91 respondents (slovin formula). The results of the T (Partial) test in this study showed a significant Brand Image value of 0.003 ≤ 0.05 tcount 3.091, tcount ≥ ttable (3.091 > 1.988) partially significant. Significant value of Signal Effectiveness is 0.569 ≥ 0.05, tcount is 0.572, tcount ≤ ttable (0.572 <1.988) has no effect partially. Perception of Word OF Mouth significant value of 0.002 ≤ 0.05, tcount 3.123, so tcount ≥ ttable (3.123 > 1.988) has a partial effect. The F test obtains a significant value of 0.000, meaning a significant value ≤ 0.05. And the Fcount value obtained is 43.006, the Fcount value ≥ from Ftable (43.006 > 2.71). Brand Image, Signal Effectiveness and Word OF Mouth Perception simultaneously influence purchasing decisions.

Muhamad Ananda Rafisya; Dhiani Dyahjatmayanti

Jurnal Mahasiswa Kreatif 2023 International Forum of Researchers and Lecturers

Every company is required to make customers feel satisfied by providing better offers and services, considering that companies must be able to maintain their market position in the midst of increasingly fierce competition. To win the competition, companies must be able to provide satisfaction to customers, one example is a transportation service company. The objectives of this study include: Knowing the effect of price perceptions on passenger satisfaction at Batik Air Airlines at Ahmad Yani Airport in Semarang, knowing the effect of brand image on passenger satisfaction at Batik Air Airlines at Ahmad Yani Airport Semarang, and knowing the influence of price perceptions and brand image as a whole. along with passenger satisfaction at Batik Air at Ahmad Yani Airport in Semarang. This research methodology is a quantitative research using a questionnaire method. The population of this study are passengers who use the services of Ahmad Yani Airport in Semarang. researchers took data from a sample of 100 respondents, the sampling technique to be used is probability sampling. The type of sampling technique in this study used purposive sampling. Data collection tools include: questionnaires and documentation. Source of data used primary data and secondary data. Data analysis technique used: multiple linear regression includes the T test, F test and the coefficient of determination. The sig value of the price perception variable (X1) is 0.946 which can be concluded that 0.946 > 0.05 so that H1 is rejected, and the sig value of the brand image variable (X2) is 0.000 which can be concluded that 0.000 <0.05 so that H2 is declared accepted, which means that there is the effect of the results obtained by the researchers which resulted that price perceptions had no effect on passenger satisfaction and brand image had an effect on passenger satisfaction was obtained from the SPSS results carried out by researchers. And a Sig value of 0.000, it can be concluded that a sig value of 0.000 <0.05 means that there is an influence of perceived price and brand image simultaneously on passenger satisfaction.

Ade Igustiani B; Ahsan Putra Hafiz; Atar Satria Fikri

Journal of Student Research 2023 Pusat Riset dan Inovasi Nasional

Dalam penelitian ini berfokus pada pembahasan kualitas layanan, persepsi harga dan tingkat kepuasan konsumen pada penggunaan aplikasi Go-Jek di Kota Jambi. ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas layanan dan persepsi harga terhadap tingkat kepuasan konsumen pada penggunaan aplikasi Go-Jek. Sampel pada peneitian ini diambil sebanyak 96 responden dan menggunakan penelitian kuantitatif deskriptif. Dan metode analisis data yang digunakan yaitu analisis regresi linear berganda. Dari hasil uji t variabel kualitas layanan (X1) dengan nilai t hitung lebih besar dari t tabel (4,564 > 1,986) dan nilai signifikan 0,000 < 0,05 dapat disimpulkan bahwa adanya pengaruh yang positif signifikan antara variabel kualitas layanan (X1) terhadap tingkat kepuasan konsumen (Y). Variabel persepsi harga (X2) dengan nilai t hitung lebih besar dari t tabel (7,578 > 1,986) dan niai signifikan sebesar 0,000 < 0,05 disimpulakan bahwa adanya pengaruh yang positif signifikan antara variabel persepsi harga (X2) terhadap tingkat kepuasan konsumen (Y). Dari hasil uji f diketahui bahwa variabel kualitas layanan (X1) dan persepsi harga (X2) secara simultan berpengaruh terhadap variabel tingkat kepuasan konsumen (Y) dibuktikan dengan menggunakan nilai f hitung lebih besar dari f tabel sebesar (112,037 > 3,09) dan nilai signifikan 0,000 < 0,05. Berdasarkan nilai adjusted R Square sebesar 0,723 atau 72,3% yang artinya tingkat kepuasan konsumen dipengaruhi oleh kualitas layanan dan persepsi harga sebesar 72,3% sedangkan sisanya sebesar 27,7% dipengaruhi oleh variabel lain diluar penelitian ini.

Robenhart Tamba; Eybi Asrina Br Ginting

Jurnal Riset Rumpun Ilmu Pendidikan 2023 Lembaga Pengembangan Kinerja Dosen

This study aims to find out whether there is a relationship between students' perceptions of Mathematics lessons and the learning outcomes of Mathematics in fifth grade at SD Negeri Pilot Kabanjahe in the Academic Year 2022/2023. The type of research used is quantitative. The subjects used as the sample in this study were 26 students. While the data collection technique uses a questionnaire on students' perceptions of Mathematics lessons, and documentation of students' Mathematics learning outcomes. The data analysis used is product moment correlation analysis, to find out whether there is a correlation in student perceptions of fifth grade Mathematics at SD Negeri Pilot Kabanjahe in the 2022/2023 academic year.The results of this study are: 1) seen from the calculation of descriptive statistical analysis that students' perceptions of fifth grade mathematics at SD Negeri Pilot Kabanjahe for the 2022/2023 academic year are obtained in the moderate category (69.3%). 2) student learning outcomes in the moderate category (96.2%). 3) there is a positive and significant correlation between students' perceptions of Mathematics and the Mathematics learning outcomes of fifth grade students at SD Negeri Pilot Kabanjahe for the 2022/2023 Academic Year with a significant value of 5% of 0.404 and a positive Pearson correlation value of 0.578 with the degree of closeness of the relationship between the two low.  

Sumarah Budi Santoso; Rayhan Gunaningrat; Esti Dwi Rahmawati

Riset Ilmu Manajemen Bisnis dan Akuntansi 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The development of information technology, in terms of the internet is increasing and increasingly making people feel more comfortable to carry out various activities. The transportation business is also not spared from advances in internet technology. Online motorcycle taxis and taxis are a business opportunity that takes advantage of the development of internet technology. Traditional motorcycle taxis and taxis can only be found at the base or contacted by telephone. However, the current access can be accessed using an Android-based application. The emergence of transportation businesses such as Go-jek, Grab, Maxim and Indriver is proof that information technology has also penetrated into public transportation. The type of research used is quantitative research using multiple linear regression analysis techniques. The population in this study were 100 Go-ride service users in Solo Raya. The data collection technique used is questionnaire using the Linkert scale. The conclusions of this study are (1) There is a significant influence between service quality on customer satisfaction, (2) There is no significant influence between brand image on customer satisfaction, (3) There is a significant influence between price perceptions on customer satisfaction, (4) Simultaneously service quality, brand image and price perceptions have an effect on customer satisfaction.

Alisa Anggreni; A. Octamaya Tenri Awaru; A. Tri Arwina Dheafati

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2023 International Forum of Researchers and Lecturers

The purpose of this study was to find out: 1) How are students' perceptions of drug trafficking on campus; 2) What form of anti-drug movement has been carried out by students; 3) How is the anti-drug movement on the Makassar State University campus. This type of research is descriptive qualitative. The technique in determining informants was purposive sampling with the criteria being students of the Faculty of Social Sciences. Data collection techniques used are observation and interviews. The data obtained was analyzed by reducing the data, presenting the data, then drawing conclusions. The data validation technique used source triangulation. The results of the study show that: 1) Students' perceptions of drug trafficking are rejecting and not supporting drug trafficking. 2) Forms of anti-drug movement that have been carried out by students, namely; (a) Participating in commemorating drug day, (b) attending seminars/webinar about the dangers of drug use, (c) participating in spreading broadcasts or information about the dangers of anti-drugs through social media. 3) Forms of the anti-narcotics movement on the Makassar State University campus, namely; (a) Establishing a student activity unit concerned with HIV/AID and drugs (UKM MAPHAN), (b) Organizing seminars/webinar on combating drugs, (c) Participate in the involvement of P4GN (Prevention of Eradication of Abuse and Illicit Circulation of Narcotics).

Rizka Tri Arinta; Prasasto Satwiko; Robert Rianto Wijaya

SARGA: Journal of Architecture and Urbanism 2023 Universitas 17 Agustus 1945

Ocularcentrisme menjadi sebuah kepercayaan yang didasarkan hanya pada yang dilihat. Kepercayaan ini membentuk persepsi–persepsi pada otak manusia pada setiap objek yang ada di sekitarnya.   Pandemic   fatigue   di   Indonesia   adalah   hal   yang berdampak besar  pada  pembentukan mental  dalam  menghadapi pandemi. Gejala mental ini menjadi awal mula tingginya kasus burnout dan depresi yang terjadi saat bekerja. Sehingga dalam penelitian ini bertujuan untuk menghubungkan tingkatan perilaku yang terjadi pada seseorang dengan gejala pandemic fatigue dalam mempengaruhi pemikiran okularsentrisme pada satu desain ruang kantor yang akan digagas dalam sudut pandang neuroarsitektur. Penelitian ini dilakukan dalam koridor penelitian eksperimental dengan pengolahan data kuantitatif dengan menggunakan SEM  (Structural Equation Modelling)  menggunakan software SEM – PLS. dalam melihat kondisi pandemic fatigue saat bekerja terdapat  4 set variabel internal, dan 4 variabel (workload, workflow, work-conflict, dan work climate) dengan 4 sub variabel itu ruang aktifitas, waktu dan prokes yang dipengaruhi secara eksternal. Analisis stastistik dengan menggunakan SEM digunakan untuk mencari korelasi antara pengaruh eksternal terhadap internalnya. Hasil   dari   penelitian   ini   terdapat   5   tingkatan   gejala kelelahan yang mempengaruhi dilihat dari nilai loading faktor > 0,5 yaitu   mulai dari workclimate, workflow, workload, workconflict, hingga motivasi dan kemampuan diri. Hubungan tersebut diperjelas dengan hasil pembentukan okularsentrisme dari 10 stimulus desain ruang kerja yang diberikan. Sehingga temuan ini menjadi sebuah pembuktian bahwa dalam membuat desain ruang kerja  terdapat 12 elemen ruang yang harus diolah. Dan satu tempat yang nyaman dan dan aman dari era pandemi adalah pada ruang kerja Pribadinya.

Puspita Romadhona

Jurnal Kendali Akuntansi 2023 International Forum of Researchers and Lecturers

This study aims to determine the effect of risk perception, knowledge, and motivation on students' interest in investing in the capital market (a case study on undergraduate students at Bina Sarana Informatics University, Major Accounting). This research method uses a quantitative approach with technical multiple linear regression analysis processed using SPSS. The data collection technique is by distributing questionnaires to 100 students as respondents via the google form. The results of the study show that knowledge and motivation have a significant effect on investment interest, while risk perception has no effect on student investment interest in the capital market. Simultaneously risk perception, knowledge, and motivation have a positive and significant effect on students' interest in investing in the capital market.

Natasha Lim; Roozana Maria Ritonga

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

This study aims to analyze the effect of Price Perception and Location on Consumer Purchase Decisions in Steak Moen Moen Lampung. This research was done with quantitative analysis through questionnaires. The population of this study was consumers of Steak Moen Moen Lampung who did a transaction at Steak Moen Moen Lampung in 2022. The sample in this study was 100 respondents using the purposive sampling technique. The data was analyzed using SPSS Vers 25.  The results of the study stated that price perception and location have an influence of 41.5% on consumer purchase decisions. Based on the results of the T-test showed that price perception and location have a positive and significant effect on purchase decisions partially. The F-test results showed that price perception and location have a positive and significant effect on purchase decisions simultaneously. Based on the results of this study, suggestions for Steak Moen Moen Lampung are to maintain affordability, maintain competitive prices, keep the location accessible, and continue to update payment methods to keep up with the times.

Dani Pratama

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2023 International Forum of Researchers and Lecturers

LGBT is increasingly intensifying its global promotion to indoctrinate the audience into being accepted within society. An example of the recent worldwide discussion is the LGBT campaign through the sport of football. Football is the most popular sport in the world, and any phenomenon in football always becomes a topic of discussion in the media. Based on the above issue, the objective of this research is to understand the perception of football fans towards the LGBT support campaign in football. The research subject in this study is the Manchester United Supporters Community in West Sumbawa. The method used is descriptive qualitative. Data collection was conducted through interviews, making the direct answers given by the informants the data source for this study. The research findings indicate that there are two perceptions among the research informants. The first perception is to reject the LGBT campaign in football, while the second perception does not consider the LGBT campaign in football as a problem. The perception of the Manchester United supporters community in West Sumbawa towards the LGBT campaign in football is based on internal and external factors that influence how they interpret and respond to the received stimulus. Internal factors include experience, needs, judgment, and individual expectations, while external factors include physical appearance and environmental situations.

Nola Adilla; Aidil Alfin

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

In the perspective of Islamic economics, there are only 2 functions of money, namely money as a unit of value and money as a medium of exchange. There are 4 functions of money in a conventional economic system, namely money as a unit of account, money as a unit of exchange but in a conventional economic system, money does not only function as a valid medium of exchange but also as goods that can be traded or to make a profit, money as a storage unit. value, money as the standard unit of payment in the future. This study aims to find out how the perceptions of the Bukittinggi community regarding the function of money from an Islamic economic perspective. The type of research used is descriptive qualitative research. The research informant is the Muslim community of Bukittinggi City. Data collection is done by documentation, observation and interviews. The data analysis technique used is data reduction, data presentation, and drawing conclusions. From the results of research conducted by researchers, it was found that most people's perceptions about the function of money are in line with Islamic economics, but a small number have perceptions that are not in line with Islamic economics because they think that money can be used as a tool for personal gain. This is contrary to the concept and function of money in Islam.

Hayuti Windha Pagiu; Elche Tandiallo

Jurnal Rumpun Ilmu Kesehatan 2023 Pusat Riset dan Inovasi Nasional

The Covid-19 vaccine is a breakthrough to fight and treat Covid-19. The family in a situation like this is the first and main defense system for the country in preventing the spread of Covid-19 transmission. It is the role inherent in the family that needs to be optimized as a preventive strategy in dealing with Covid-19 through the Covid-19 vaccine. This research aims to determine the relationship between the level of knowledge and perception of the community with Covid-19 vaccination in North Lembang Rano, Rano District, Tana Toraja Regency in 2022. This research method is observational with a cross-sectional approach, the sample size is 92 respondents who are representative of the population. The sampling technique in this research is purposive sampling technique. Data was collected using a questionnaire and tested statistically with the help of the SPSS computer program, and presented in the form of tables and narratives. From the results of this research, it was found that the majority of respondents were female, namely 57 people (62.0%), the majority of respondents aged 31-50 were 49 people (53.3%), the majority of respondents worked as farmers, namely 35 people (38%) The majority respondents with good knowledge were 84 people (91.3%), the majority of respondents with good perception were 90 people (97.8%) and the majority of respondents with good Covid-19 vaccination were 49 people (53.3%). The results of the Fisher's Exact Test statistical test showed that there was a relationship between the level of knowledge and Covid-19 vaccination with a p-value = 0.006 and it was also found that there was a relationship between public perception and Covid-19 vaccination with a p-value = 0.007. Based on the results of this research, it can be concluded that there is a relationship between the level of knowledge and perception of the community with Covid-19 vaccination in North Lembang Rano, Rano District, Tana Toraja Regency in 2022. It is recommended for the public to increase Covid-19 vaccination and always maintain their health by having regular check-ups and Always adopt a healthy lifestyle to avoid health problems.    

Ayuska Anatasya; Verry Cyasmoro

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

In the hospitality industry, the choices made by consumers when making purchases are of utmost importance for the survival of a company, particularly for Hotel Maven Fatmawati Jakarta, as they directly impact its profitability. This study aims to investigate the impact of brand image (X1), price perception (X2), and service quality (X3) as predictor variables on the decisions made regarding accommodations (Y) at Hotel Maven Fatmawati Jakarta. The research design utilized for this study is quantitative and based on surveys, employing an accidental sampling method with a sample size of 100 individuals who have previously made purchases at Hotel Maven Fatmawati Jakarta. The collected data was analyzed using multiple regression analysis, and primary data was directly obtained from the respondents. The research findings indicate that the independent variables collectively influence decisions regarding accommodations at Hotel Maven Fatmawati Jakarta. However, when examined individually, brand image and price perception do not significantly impact these decisions. On the other hand, service quality has a significant influence on accommodation decisions at Hotel Maven Fatmawati Jakarta.

Maya Lisa Haupea; A. Bahasoan; Pieter S. Soselisa

Jurnal MIMBAR ADMINISTRASI 2023 Universitas 17 Agustus 1945

This research is a descriptive qualitative research. Aims to describe and explain the Public Perception of the Nomination Process of the Head of the Seith Village Government, Leihitu District, Central Maluku Regency. The informants of this research amounted to 10 people. The data needed in this study were collected through observation, interview, and documentation techniques. The data was successfully collected, processed and analyzed with the help of descriptive qualitative analysis techniques. The results of this study show that most of the Seith village community has high support for the nomination process for the head of the Seith village government, but there is not yet a full understanding. This was influenced by supporting factors, namely, the participation of the majority of the community and approval of the nomination of the king based on lineage, despite not having an education equivalent to high school. The process of determining the mata rumah parentah by saniri involves community representatives or community leaders who receive a delegation from saniri, and they agree that there is only one mata rumah parentah to become king, namely the mata rumah parentah Nukuhehe. While the obstacles are, Some people who do not understand the rules governing the process of nominating or appointing the head of government / king, lack of awareness and evaluation, Some people do not agree that the king is based on descent and the influence of the community on issues of interest.

Ashfa Diniyya Assabela

Jurnal Mahasiswa Ilmu Kesehatan 2023 STIKes Ibnu Sina Ajibarang

HIV screening services are the main entry point for services aimed at prevention, treatment, support and treatment. The use of HIV screening services by key populations, including transgender women, is important so that HIV status is monitored. Many transgender women work as commercial sex workers, so the spread of HIV is a cause for concern, so the use of HIV screening is important. The causes of the underutilization of HIV screening services need to be investigated. This study aims to examine the relationship between transgender perceptions of HIV screening services in the health center laboratory. The method used in this research is cross sectional with interview method. 80 transgender women in PERWAKOS were interviewed fulfilling the inclusion and exclusion criteria. The data were analyzed using the bivariate test to determine the relationship, the multivariate test to determine the simultaneous relationship, and the binary multiple regressions test on the IBM SPSS Statistics 23.0 for Mac software. Result: The sample size was 80 and it became 73. As many as (78%) 57 chose no stigma, (79.5%) 58 chose fast waiting time, (84.9%) 62 chose the distance from home to a close laboratory, (60.3 %) 44 perceived complete, (53.4%) 39 chose less professional. There is a relationship between the perception of transgender women on stigma by the laboratory staff (p = 0.000), the distance from the house to the laboratory (p = 0.000) and HIV screening services in the health center laboratory. In conclusion, there is a relationship between transgender perceptions of stigma by laboratory assistants, the distance from the house to the laboratory and the use of its services.

Lussy Putri Khadijah

Jurnal Inovasi Riset Ilmu Kesehatan 2023 Pusat Riset dan Inovasi Nasional

Stres dan kecemasan adalah masalah psikologis yang umum ditemukan di masyarakat. Terapi musik adalah metode pengobatan yang menggunakan musik sebagai alat untuk mengurangi stres dan kecemasan. Beberapa teori telah diajukan sebagai dasar penggunaan terapi musik, seperti teori Gestalt dan teori kognitif-behavioral, yang menjelaskan bahwa terapi musik dapat membantu meredakan kecemasan dan stres dengan memanipulasi persepsi individu terhadap lingkungan sekitarnya dan mengubah pola pikir individu melalui pengalaman mendengarkan musik yang menenangkan. Penelitian sebelumnya juga menunjukkan terapi musik efektif mengurangi stres dan kecemasan, seperti penelitian yang dilakukan oleh Abdul Gofir pada tahun 2017-2021 menemukan bahwa terapi musik berhasil menurunkan tekanan darah pada pasien stroke. Namun, diperlukan lebih banyak penelitian untuk membuktikan efektivitas terapi musik secara lebih empiris dan memperjelas mekanisme yang terlibat dalam pengurangan stres dan kecemasan yang dilakukan oleh terapi musik. Implikasi dari hasil penelitian ini adalah pentingnya terapi musik sebagai alternatif pengobatan yang efektif untuk mengurangi stres dan kecemasan serta perlunya lebih banyak penelitian untuk meningkatkan pemahaman tentang efektivitas dan mekanisme terapi musik.  

Andriani, Dewi

KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi 2023 Universitas Sains dan Teknologi Komputer

Pejuang UMKM harus bisa melihat barang apa saja yang laris di pasar lapangan. Hal ini bertujuan untuk menyesuaikan kebutuhan warga agar kami sebagai penggiat UMKM dapat menyediakannya. Penelitian ini menggunakan kuesioner online. Fokus penelitian ini adalah kualitas produk dan persepsi harga kerupuk Hudi Jaya. Lokasi penelitian terletak di Simo Mojoruntut, Kecamatan Krembung, Kabupaten Sidoarjo, Jawa Timur. Hasil penelitian ini menunjukkan bahwa pengaruh kualitas layanan, kualitas produk, dan persepsi harga dapat disimpulkan, 1) terdapat pengaruh positif dan signifikan kualitas layanan terhadap loyalitas pelanggan, 2) terdapat pengaruh positif dan signifikan produk. kualitas terhadap loyalitas pelanggan, 3) terdapat pengaruh positif dan signifikan persepsi harga terhadap loyalitas pelanggan, 4) pengaruh kualitas layanan, kualitas produk, dan persepsi harga terhadap loyalitas pelanggan secara simultan.

Hirjan, Muhamad; Muslim, Muh Ariadi; Wati, Via Widia; Hadiyani, Baiq; Astuti, Ristina Wahyu +2 more

Penelitian ini bertujuan untuk mengetahui bagaimana pelaksanaan praktik produk Wadî’ah dan Murâbahah. Untuk menggambarkan hasil penelitian secara lebih mendalam tentang produk Wadî’ah dan Murâbahah. Hasil penelitian ini menyatakan bahwa persepsi masyarakat Kecamatan Kota Praya terhadap Produk Wadî’ah dan Murâbahah pada Bank NTB Syari’ah Cabang Pembantu Praya Suropati, dapat dikelompokan menjadi tiga kelompok. Kelompok pertama, masyarakat yang presepsi positif. Kedua, kelompok masyarakat yang persepsi negative. Ketiga, kelompok masyarakat yang persepsi ragu-ragu atau hanya sebatas memahami. Sedangkan persepsi masyarakat terhadap produk Wadî’ah dan Murâbahah diantaranya, sepuluh orang diantaranya, mengatakan bahwa produk akad Wadî’ah dan Murâbahah sudah sesuai dengan prinsip Syari’at. meski demikian adapun, sebelas orang diantaranya, menyatakan bahwa pelaksanan akad Wadî’ah dan Murâbahah tersebut belum sesuai dengan prinsip Syari’ah, halnya tidak terlepas dari kurangnya sosialisasi dan keingin tahuan masyarakat sekitarnya dalam memahami ketentuan dan sistem oprasional produk Wadî’ah dan Murâbahah,. Sedangkan dalam pendapat yang lain dua puluh sembilan orang diantaranya, yang menyatakan tidak begitu memahami ketentuanya namun hanya sebagian kecil yang memahami sistem dan plaksanaan oprasional produk Wadî’ah dan Murâbahah disebabkan kurangnya sosialisasi dan keingin tahuan masyarakat