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Sustainable learning should begin with strengthening basic skills such as reading, writing, and arithmetic (calistung). This is heavily influenced by the teaching methods, media, and teaching modules used. Adapting the content into student activities through modules is key to improving the quality of the learning process. In response to this issue, the Community Service Team (PkM) conducted a Training on Preparing Teaching Modules at the Swara Peduli Ceria Foundation, located in Klender, East Jakarta. This training aimed to assist educators at the learning center in developing relevant and impactful teaching modules for children. The activity was held at the Learning Center Hall of the Swara Peduli Ceria Foundation, with 15 participants attending. The training was carried out in five stages: (1) initial preparation, (2) activity presentation, (3) delivery of material, (4) activity evaluation, and (5) follow-up. Participants were given both theoretical materials and practical experience in developing teaching modules. The results showed an improvement in the participants' ability to design teaching modules that were appropriate for the needs of the children at the learning center. The final product, a collaboratively developed teaching module, was considered beneficial and practical for the educators to implement in their lessons. This activity provided a positive impact not only for the participants but also for the quality of learning at the center. The PkM program strengthened the role of higher education institutions in supporting sustainable education for the community. By helping educators in preparing suitable teaching materials and modules, the program contributed to enhancing the learning environment for children, ensuring that the education they receive aligns with their developmental needs. This initiative also highlights the importance of collaboration between universities and local educational institutions in improving education quality and fostering sustainable growth in the community.

The Printed Circuit Board (PCB) industry increasingly relies on automation and digitalization to improve efficiency and accuracy in production and distribution processes. One common practice is the use of labels containing product information in the form of barcodes or QR codes, which allow automatic data input and reduce the risk of human error compared to manual writing. However, in current practices, these labels are only attached to PCBs after they have been placed inside casings. This creates a significant limitation, as access to the label information requires disassembling the casing whenever product verification, tracking, or troubleshooting is needed. Such a process not only consumes additional time and resources but also increases the risk of damaging the product. To overcome this challenge, this study proposes the development of a traceability system designed to accurately monitor the location, identity, and status of PCBs throughout the distribution process. The system was implemented as a web-based application capable of generating and printing product information labels in the form of barcodes and QR codes. Each label functions as a unique identifier, ensuring that every PCB can be distinctly tracked from production to final product assembly. All data associated with the labels is automatically stored in a centralized database, providing real-time accessibility, simplifying information management, and enabling faster decision-making in the event of quality control issues. System evaluation was carried out through rigorous testing, which showed a 100% success rate in generating, storing, and retrieving product information without errors. The findings indicate that the proposed traceability system is both effective and efficient, and it offers a practical solution for industries seeking to enhance supply chain visibility, improve product accountability, and reduce operational inefficiencies in PCB distribution and lifecycle management.

A wedding is an important event in a person's life that requires various careful preparations, one of which is sending invitations to guests. This research aims to create an Android-based wedding invitation booking application that utilizes Augmented Reality (AR) technology with a Design Thinking approach. This approach includes five main stages, namely empathize, define, ideate, prototype, and testing, to ensure that the developed application is truly in accordance with the needs and expectations of users. With AR technology, users can view and interact directly with virtual invitations through digital devices such as smartphones, which provides a more engaging, interactive, and modern visual experience than conventional physical invitations. The app's key features include invitation design selection, content customization (name, location, date, and couple's photo), as well as simulated invitation display with three-dimensional effects via AR. The app also allows users to store, share, and place orders directly through an integrated system. The results of the evaluation conducted using the System Usability Scale (SUS) method showed a score of 75.3. This score indicates that the app has a good usability level and is positively received by the majority of respondents. In addition, this application is considered to be able to increase efficiency in the invitation ordering process and provide a more modern and personal impression to users and invited guests. The conclusion of this study is that AR-based wedding invitation booking apps not only serve as a practical tool, but also become digital innovations that enrich the user experience in modern weddings. This research is expected to make a real contribution to the development of creative information technology and inspire other developers to create similar solutions that are innovative, efficient, and relevant to the needs of the times.

Classification codes are an important instrument in the management and storage of archives, serving as a guide to facilitate the retrieval of archives quickly, precisely, and accurately. Classification codes can be letters, numbers, or a combination of both. At the Surabaya Industrial Training Center (BDI), a classification code system has been applied in the filing process. However, as the volume of archives increases every year, there has never been a thorough evaluation to ensure their suitability with the development of existing types of archives and the demands of modern administration. This study aims to evaluate the effectiveness of the classification codes used in BDI Surabaya, especially in supporting the process of rediscovery of archives. The research method used is a descriptive method with data collection techniques through observation, interviews, and field documentation conducted for three months. The results of the study show that the classification code structure at BDI Surabaya is adequate to the tertiary level and facilitates the process of rediscovering old archives. However, the existing system has not accommodated some new types of archives, such as student internship archives and business incubator archives. This classification gap results in delays and inaccuracies in the grouping of archives. In addition, the increase in the average archive volume of 34.7% per year further emphasizes the urgency of updating the classification system to be in line with the development of organizational needs. In conclusion, it is necessary to improve the classification code by adding the PP.03.19 subcode for student internship archives and DL.16 code for business incubator archives. It is also necessary to prepare new SOPs, update the archive list format, and train archivists to improve the effectiveness of archive management.

This community service program aimed to enhance the safety compliance and service quality of gas station (SPBU) operators in Semarang through a structured refresher training initiative. The training was conducted over eight days and involved 120 participants from eight different SPBU locations. The program adopted a comprehensive approach by combining theoretical sessions, practical simulations, and role-playing exercises tailored to address real-world scenarios faced by SPBU personnel. Key training components included emergency response protocols, customer service excellence, complaint management, and adherence to safety procedures. The outcomes of the program showed measurable improvements. Post-training evaluations revealed a significant increase in participants’ knowledge and understanding of operational safety and service standards. Additionally, a notable reduction in emergency response times was observed during simulated drills. Feedback collected from the participants indicated enhanced confidence in handling routine operations, responding to customer complaints, and executing emergency procedures. This reflects the program’s success in not only increasing technical competence but also in boosting the professional demeanor of SPBU staff. Despite its success, the program encountered challenges, particularly in aligning the training schedule with participants’ daily work commitments, which occasionally hindered full attendance. To ensure long-term impact and continuity, the program recommends implementing annual refresher training sessions in collaboration with local safety and regulatory authorities. This would foster a culture of continuous improvement and compliance among SPBU operators, ultimately contributing to safer and more efficient fuel service operations in the region. Overall, the initiative highlights the critical role of ongoing professional development in enhancing service delivery and maintaining high safety standards in the fuel retail sector.

The advancement of digital technology has driven significant transformation in the field of education, particularly in the innovation of learning media that is interactive and easily accessible to students. The subject of Pancasila and Civic Education (PPKn), as a crucial component of character education, must adapt to these developments to ensure that the material remains relevant and engaging for today’s digital generation. This community service activity aimed to enhance students' learning motivation by conducting a training program on creating educational applications using the no-code platform Thunkable. The focus of the training was on the topic of national political figures, which is part of the core competencies in the PPKn curriculum. The activity was held at SMA Ampera in Sorong City, involving 11th-grade students as active participants. A participatory and project-based learning (PjBL) approach was employed, in which students were guided to design, create, and test their own educational applications based on their ideas and creativity. The program was carried out in three stages: preparation (developing modules, training materials, and technical setup), training and practice (introduction to the Thunkable platform, interface design, and basic programming), and testing and evaluation (application trials by other students and effectiveness assessment). The results of the activity showed a significant increase in students' learning motivation, basic digital skills, and active engagement in the learning process. The participants successfully created educational application prototypes featuring visual content, brief narratives, and interactive quizzes about national political figures. Moreover, students demonstrated collaborative attitudes, innovation, and confidence when presenting their work. This activity demonstrates that a project-based learning approach supported by Thunkable technology can be an effective alternative for creating meaningful, contextual, and empowering learning experiences. It is especially beneficial for schools with limited access to digital technology. By integrating creativity and digital tools into civic education, students are encouraged to become not only technologically literate but also more engaged in understanding national identity and political history in a modern, accessible way.

Village websites currently generally only provide information in the form of an interface for users, such as village profiles, potential areas, population data, and current news. However, the majority are not yet equipped with Application Programming Interface (API) support that allows for flexible and automated data integration and exchange. This is a challenge when dynamic access is needed by third-party systems, such as public service platforms, mobile applications, or local government information systems, which require real-time and accurate synchronization of population data. The project aims to implement a RESTful API that can be accessed securely, efficiently, and easily understood by developers to retrieve villagers' data. The development of the system is carried out using the Agile method, which supports rapid iteration and periodic evaluation to ensure that each feature functions optimally according to the needs of users and field conditions. This Agile method is applied in several sprints that include the stages of needs planning, designing the API endpoint structure, coding, documentation, and testing of the integration and security of the system as a whole. The results of the implementation show that the API successfully retrieves data directly from the village database, and presents it in a JSON format that is compatible for use by both frontend and third-party systems. This API supports pagination features for efficient access to large amounts of data, and is equipped with Basic Authentication to keep data access secure from being abused. With this API, the village website not only becomes a static information medium, but also transforms into a digital service platform that is open for cross-system integration. This supports the development of a more modern, efficient, sustainable, and collaborative village information system in the future, so that public services can be significantly improved.

Law Number 11 of 2012 concerning the Juvenile Criminal Justice System shifts the paradigm of child handling from a retributive approach to a restorative one through a diversion mechanism. This study aims to analyze the effectiveness of the application of restorative justice in handling cases of child abuse in the jurisdiction of the Binjai Police. The method used is empirical juridical with a socio-legal research approach, including document studies, observations, and interviews with child perpetrators, victims, and investigators. Of the 36 cases of child abuse, 25 cases (69.4%) were resolved through diversion and 11 cases (30.6%) through the formal justice process. The research findings indicate that the application of restorative justice is effective in reducing the criminalization and stigmatization of children and is in line with the principle of the best interests of the child as specified in the SPPA Law. However, optimization of implementation needs to be done through strengthening human resources, improving coordination between stakeholders, and developing a periodic evaluation system. This research contributes to the development of a more humane and sustainable juvenile criminal justice policy.

This study examines the role of Artificial Intelligence (AI) in piano education through a qualitative review of six recent academic sources. AI technology has brought about significant transformations in music learning methods, particularly for the piano instrument. Various AI applications such as automated performance feedback systems, musical accompaniment generators, technical error detection devices, and adaptive learning platforms have enabled new approaches to teaching and learning. AI provides instant feedback, tailored exercises to individual abilities, and creates more interactive and flexible learning environments. These innovations are considered to support the development of students' technical skills more effectively, while increasing learning motivation through personalization and ease of access. Furthermore, this study examines the information systems that support these AI applications, including human-computer interaction, audio signal processing, and the use of machine learning models to recognize playing patterns and technical errors. While AI offers significant benefits, concerns arise regarding its limitations in understanding and responding to the emotional aspects of music. AI is not yet capable of fully supporting the development of subjective and complex musical expression. Over-reliance on this technology is also feared to undermine students' critical thinking, artistic sensitivity, and creativity. Therefore, this study emphasizes the importance of a balanced integration between AI technology and human pedagogical roles, with the teacher remaining the primary facilitator in fostering expression, interpretation, and artistic values in piano learning. The study recommends further research on emotionally responsive AI, blended learning models, and long-term evaluation of AI's impact on students' artistic and musical development.  

This study aims to analyze the marketing strategies implemented and customer perception of MSMEs of Various Muzzaki Chips in Subang Regency. This study uses a qualitative descriptive approach with a case study method. Data is collected through interviews with MSME owners, employees, and customers, which are then analyzed to identify the effectiveness of marketing strategies and customer perception of the products and services provided. The focus of the research includes the implementation of marketing strategies based on the concept of Segmenting, Targeting, and Positioning (STP), as well as the 4P (Product, Price, Place, Promotion) marketing mix. In addition, the evaluation of customer perception is carried out based on five dimensions of service quality, namely Tangibility, Empathy, Responsibility, Responsiveness, and Assurance. The results of the study show that MSMEs Aneka Keripik Muzzaki have implemented the STP strategy on target, namely targeting consumers aged 15-45 years, including students, employees, and housewives. The marketing mix strategy used is quite effective, starting from the development of innovative and quality products, affordable pricing, distribution through direct and online channels, and promotion through social media such as WhatsApp and Instagram. Customer perception of MSMEs tends to be positive, as can be seen from their satisfaction with the taste, packaging, price, and service provided. These results reflect the success of the marketing strategy implemented in building customer loyalty and increasing business competitiveness. It is recommended that MSMEs continue to improve the quality of products and services and expand their marketing reach through digital platforms to achieve sustainable growth.

Increasing police accountability and professionalism is critical in addressing abuses of authority within law enforcement institutions. These issues have become a major concern, especially when abuses undermine public trust and the integrity of law enforcement agencies. To overcome these challenges, a comprehensive approach that includes both preventive and repressive measures is necessary. Preventive efforts such as ethics education, professional training, and mental development programs are essential in cultivating a culture of integrity and professionalism within the police force. These initiatives help officers to better understand their responsibilities, adhere to ethical standards, and manage the psychological demands of their roles. On the other hand, repressive efforts, including law enforcement and the imposition of strict sanctions for violations, act as deterrents to unethical behavior. The effective enforcement of laws and policies is critical in holding officers accountable and ensuring that those who abuse their power are appropriately disciplined. Analyzing the implementation of ethics in police duties and the factors that either support or hinder both internal and external supervision is also necessary. By identifying weaknesses in the existing system, law enforcement agencies can better target areas that need reform. Furthermore, strengthening transparency within the police force and reforming the supervision system are crucial steps toward building public trust. Public participation in external supervision mechanisms is also a key factor. When citizens are actively involved in oversight, it fosters a sense of accountability and encourages police officers to act with more responsibility. In conclusion, by adopting an evaluation-based approach and pursuing reforms aimed at enhancing accountability and professionalism, police institutions can improve their effectiveness. These reforms will promote fairer, more transparent, and responsible law enforcement, ultimately leading to greater public confidence in the police and their ability to perform their duties justly.

Mount Kerinci is one of Indonesia’s premier climbing tourist destinations, attracting a growing number of visitors each year. This rapid increase in tourism has brought about significant ecological and social pressures on the surrounding environment and communities. Kersik Tuo Village, serving as the primary gateway to the hiking trail, holds a pivotal role in managing these pressures through sustainable tourism practices. This study aims to analyze the role of the Kersik Tuo Village Government in advancing sustainable tourism development using a qualitative descriptive approach, guided by William N. Dunn's program evaluation framework. The framework assesses five key criteria: effectiveness, efficiency, adequacy, equity, and responsiveness. Findings indicate that the village government has implemented several important initiatives, such as developing basic infrastructure, conducting human resource training, running environmental awareness campaigns, and collaborating with the village-owned enterprise (BUMDes) to boost local economic development. Despite these positive steps, significant challenges persist. Waste accumulation above 3,000 meters remains a critical environmental concern, alongside widespread illegal climbing activities that threaten the conservation area. Economic benefits are unevenly distributed among community members, and village officials face limitations in technical capacity, hindering effective management. While the government shows good responsiveness to environmental issues, its efforts fall short in addressing social conflicts and systematic trail monitoring. To address these gaps, the study recommends strengthening institutional frameworks, enhancing coordination among all tourism stakeholders, establishing preventive monitoring systems for trails, and promoting inclusive economic empowerment. These combined efforts are essential to foster equitable, participatory, and sustainable governance for climbing tourism within the Mount Kerinci conservation area, ensuring long-term preservation and community welfare.

Transparent, accountable, and efficient regional financial management is a key responsibility in ensuring good governance. One of the government’s efforts to realize this is through the implementation of an accounting information system known as the Regional Government Information System SIPD, which plays a critical role in planning, budgeting, and financial reporting within local governments. However, the success of SIPD implementation depends not only on the quality of the system itself, but also on the level of user acceptance and usage. This study aims to examine the influence of perceived usefulness, perceived ease of use, and trust on the acceptance of SIPD use at the Regional Financial and Asset Management Agency BPKAD of Karangasem Regency. The sample was determined using non-probability purposive sampling, with 36 employees who use SIPD as respondents. Data analysis was conducted using multiple linear regression analysis. The results indicate that perceived usefulness, perceived ease of use, and trust have a positive effect on SIPD acceptance. This suggests that when the system is perceived to improve performance, productivity, and effectiveness; simplify tasks; be easy to use, understand, and learn; enhance user skills; be trustworthy; and provide security and protection, user interest, satisfaction, and usage frequency will increase. Theoretically, this study supports the Technology Acceptance Model TAM in explaining the influence of perceived usefulness, perceived ease of use, and trust on SIPD acceptance. Practically, the findings can be used as input and evaluation material for further SIPD development.

The issue of determining the number of students' graduation times is one of the important indicators in transmitting the quality and effectiveness of the higher education process in universities. The rate of on-time graduation not only impacts accredited institutions, but also becomes a concern for campus management in designing learning strategies and academic guidance. This study aims to apply and compare two classification algorithms in data mining, namely C4.5 and K-Nearest Neighbor KNN, in predicting the accuracy of students' graduation times. Predictions are made based on academic attributes such as Grade Point Average GPA, number of credits that have been achieved, and Semester Grade Point Average IPS as input variables. The method used in this study is Knowledge Discovery in Database KDD which includes data selection, preprocessing, transformation, data mining, and evaluation of results. The study was conducted using the RapidMiner tool, with a dataset of 279 Informatics Study Program students from the 2015 to 2019 intake. The data was classified into two categories: "graduated on time" and "not graduated on time". The test results showed that the KNN algorithm provided better performance compared to C4.5. KNN produced an accuracy of 76.08%, with a precision of 73.11% and a recall of 41.92%. Meanwhile, the C4.5 algorithm produced an accuracy of 73.49%, with a precision of 64.62% and a recall of 41.89%. This difference in accuracy indicates that KNN is more effective in capturing patterns in the data and providing more accurate predictions in this context. Thus, the KNN algorithm can be considered a more optimal method to assist universities in predicting potential student admissions in a timely manner, thus enabling early intervention for students at risk of late graduation. This research also contributes to the development of data mining-based academic decision support systems in higher education.

This study examines how project-based learning is used in Makassar State University's Educational Exhibition course for the Educational Technology Study Program. The purpose of this study is to outline the phases of project-based learning in the Educational Exhibition course, along with its benefits and drawbacks. The research method used a descriptive qualitative approach with a single case study type on the educational exhibition course. The findings demonstrated that there are multiple steps involved in implementing project-based learning in educational exhibition courses: determining the fundamental questions, project planning, scheduling, monitoring project progress, assessing results or project presentations, and the final stage of experience evaluation. Other research findings indicate that project-based learning in this course provides several benefits for students, such as active participation in the learning process, the ability to integrate theory and practice, team learning and collaboration, as well as the development and enhancement of students' skills.   However, a number of issues that need to be addressed, such as uneven student contributions, lack of open communication, and time management problems, can make the educational exhibition project less successful. The findings support designing effective project-based learning programs that meet workforce demands and enhance student's interpersonal skills through authentic experiences.

This qualitative descriptive research explores the principal’s efforts to enhance teacher performance through the implementation of educational supervision at SDI Puudhombo, East Nusa Tenggara. The study aims to understand the strategies, processes, and impacts of educational supervision in improving teaching quality. Purposive sampling was used to select three informants consisting of one school principal and two classroom teachers. Data were gathered through structured interviews, allowing for in-depth exploration of participants’ experiences and perceptions. Analysis was conducted using the Miles and Huberman interactive model, involving data reduction, data display, and conclusion drawing to ensure the credibility and reliability of the findings.The results reveal that educational supervision is systematically implemented twice a year, guided by a well-structured plan that outlines objectives, schedules, and targeted competencies. The principal applies a collaborative supervision approach, using classroom visitation techniques to observe teaching practices in real contexts. Post-observation, constructive feedback sessions are conducted to highlight strengths, identify areas for improvement, and provide practical recommendations for pedagogical development. Teachers demonstrate notable progress in preparing lesson plans, delivering interactive learning activities, and applying effective evaluation methods. However, certain aspects such as the integration of technology in teaching and differentiation strategies still require further enhancement. The findings indicate that educational supervision not only improves technical teaching skills but also fosters teacher professionalism, boosts work motivation, and promotes a culture of continuous improvement within the school. The study underscores the importance of consistent, supportive, and developmental supervision in elevating instructional quality. It concludes that systematic and ongoing educational supervision represents a highly effective strategy for advancing teacher performance in elementary education. This research enriches the body of literature in educational management and provides practical implications for strengthening school leadership, particularly in rural and resource-limited contexts such as East Nusa Tenggara.

Internet of Things (IoT)-based digital transformation has become a major catalyst in improving the efficiency of operational systems in various sectors, including the modern retail industry. One of the common logistics problems found in supermarket environments is the accumulation of unorganized shopping trolleys, which can hinder service flow and increase staff workload. This study presents a design of an IoT-based autonomous smart trolley system and automatic navigation to address these problems in a structured manner. The system design utilizes the integration of ESP32 and Arduino UNO microcontrollers, ultrasonic sensors for distance detection, line sensors for automatic path navigation, and Raspberry Pi modules for visual image processing in location tracking. The system is designed to be able to independently reposition the trolley to a predetermined parking station. Conceptual analysis shows that this system has significant potential in reducing operational costs, increasing labor efficiency, and strengthening customer service automation. Initial evaluation of technical and economic feasibility aspects strengthens the opportunity for widespread system implementation in the future. This design is the first step in developing a smart retail solution based on adaptive technology that is in line with the principles of Society 5.0. Furthermore, the development of this smart trolley system also considers user safety and comfort through additional features such as anti-collision sensors, an early warning system in the event of technical problems, and a manual control option as an alternative in emergency situations. The integration of Internet of Things-based technology also enables real-time monitoring and management systems through a web-based dashboard or mobile application, which can be accessed by supermarket management for operational analysis. Thus, this system not only addresses internal logistics needs but also contributes to improving the overall customer experience.

The increasing vulnerabilities of modern enterprise network security systems highlight the necessity of adopting a more comprehensive and adaptive security approach than traditional VPN infrastructures. This study explores the design and implementation of Zero Trust Network Access (ZTNA) using the Cloudflare platform at PT FHI, focusing on addressing the weaknesses caused by uncontrolled remote access and legacy security models. The research adopts an experimental methodology based on the Network Development Life Cycle (NDLC), which includes systematic phases such as needs analysis, architectural design, system implementation, testing, and performance evaluation. Data were collected through structured interviews with IT managers and security specialists, direct observation of network logs, and comprehensive testing involving three different categories of end users. The findings demonstrate significant improvements in role-based access control, granular authentication, and the elimination of unrestricted access to internal resources. Additionally, real-time monitoring and alerting features available through the Cloudflare dashboard enhance visibility and responsiveness to potential threats. The implemented system successfully applies the “never trust, always verify” principle by blocking unauthorized access attempts, enforcing continuous validation, and producing detailed audit logs. Performance evaluation results confirm stable connections, acceptable latency for critical business applications, and an overall improvement in network security posture while maintaining operational productivity across departments..

This service program aims to provide mentoring to students of SMK Negeri 3 Sorong through the utilization of mobile learning technology using the Thunkable application. Thunkable is a drag-and-drop-based platform that allows users to design interactive mobile applications without complex programming. The mentoring program was designed to enhance students’ digital literacy, foster creativity, and strengthen their understanding of subject materials through the development of self-made interactive media. The method employed in this activity involved a participatory approach, including workshops, technical guidance, and learning outcome evaluations. The results showed that students were able to develop simple applications tailored to their learning needs and demonstrated increased motivation and independence in the learning process. Furthermore, students gained hands-on experience in designing and implementing technology in practical contexts. This approach has proven effective in bridging the gap between the school curriculum and the technological skills required in today’s workforce. Therefore, using Thunkable as a mobile learning tool presents an innovative alternative in vocational education and training.

The Mesak SME is a micro-enterprise in the food sector that still relies on conventional marketing strategies. This reliance on traditional promotional methods has prevented it from optimally reaching the digital market. However, utilizing digital technology is currently a crucial aspect of business development, particularly for increasing competitiveness and expanding market reach. Therefore, this community service activity was carried out with the primary goal of improving the Mesak SME's capacity to adopt digital marketing strategies. The community service program was designed in a structured and sustainable manner through several stages: an initial survey to determine the SME's existing condition, observation of existing marketing activities, and socialization of the benefits of digital technology in business development. Next, intensive training was conducted, covering the use of social media as a promotional tool, creating engaging digital content that aligns with the product's characteristics, and introducing e-commerce platforms to expand market access. The training focused on a practical approach that is easy for SMEs to understand. Furthermore, mentoring and evaluation were provided to ensure the sustainability of the digital strategy implementation after the program was completed. Through this series of activities, it is hoped that the Mesak SME will be able to actively utilize social media, produce engaging content, and market its products through various digital channels. The results of this activity are not only aimed at increasing sales volume but also at building a more professional and competitive business image, both in local and digital markets. With improved digital marketing capabilities, Mesak SMEs are expected to develop independently and sustainably in the era of digital transformation.