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This Research Is Motivated By Students' Low Understanding Of Mathematical Concepts Which Is Caused By The Learning Process Not Optimizing The Use Of Media When Learning Takes Place In Understanding The Concepts Of Learning Material And Not Giving Students Opportunities To Participate In Learning. This Research Aims To Improve Students' Understanding Of Mathematical Concepts Multiplication Pocket Media Is Able To Provide Details In The Form Of Existing Images, So That Students Are Able To Remember Them Better. Understanding The Concept Of Multiplication Calculation Operations. First, Restate The Concepts That Have Been Studied With The Following Example Questions. 5 X 4 = 4 + 4 + 4 + 4 + 4= 20. Most Students' Work Process Is Not Appropriate Because Students Do Not Re-Express Their Spelling Concepts Directly In The Results. Second, Classifying Objects Based On Mathematical Concepts.

This research discusses the use of images as an effective learning medium in increasing students' understanding of Biology subjects. The use of images in a learning context can help students visualize abstract and complex concepts in Biology, thereby facilitating a more interactive and easy-to-understand learning process. This method can stimulate students' interest in learning Biology, strengthen information retention, and improve their problem solving skills in the context of natural sciences. This research illustrates the significance of using images as a learning tool that can support the achievement of Biology learning objectives.  

This research aims to describe the meaning of the Pond Susu version of the television advertisement "Kuku Bima Energi", which promotes the natural beauty of East Nusa Tenggara. “Kuku Bima Energi” is PT Sido Muncul's superior product. Through television advertisements, PT Sido Muncul can strengthen the brand image of "Kuku Bima Energi" but is concerned about the development of Indonesian tourism. This research question is; How do viewers interpret the television advertisement for the “Kuku Bima Energi” version of the milk pool? Do viewers interpret the television advertisement “Kuku Bima Energi” for brand image formation? Data was collected through qualitative research using a phenomenological approach. The research subjects were television viewers in Jakarta. The object of this research is the Pond Susu version of the television advertisement "Kuku Bima Energi". Data collection was obtained through observation, in-depth interviews conducted with television viewers as informants. Data is also obtained through libraries and documentation from various media, both print and online. The research results show that the brand image of "Kuku Bima Energi" is similar to the benefits of the product, which are felt based on the experiences of each informant. Experience is the most influential in creating a brand.    

This study aims to identify and analyze language errors in beauty product advertisements on the Instagram account of MS Glow Beauty. Using a descriptive qualitative approach, data were collected through screenshots of various advertisement posts from the account. The analysis focused on identifying spelling errors, grammatical inaccuracies, and language interference within the advertisement content. The findings revealed significant language errors, including inappropriate word usage, incorrect sentence structures, and inconsistent mixing of Indonesian and English. These errors can reduce the professionalism and effectiveness of marketing communications and influence consumer perceptions of the product and brand. The study highlights the importance of proper and consistent language use in digital marketing content to enhance communication quality and brand image. Recommended language improvements are expected to help beauty brands increase the appeal and effectiveness of their social media advertisements, contributing to better practices in digital marketing.

With the advancement of technology, competition in the mid-to-low-end business sector has intensified. Both large businesses and Micro, Small and Medium Enterprises (MSMEs) are facing challenges and obstacles. On the other hand, MSMEs will have greater opportunities to market their products due to advances in information technology. When starting a business, branding communication is very important. Each individual has a different brand image. By using the right promotional strategy, effective branding communication can provide consumers with the opportunity to recognize certain goods and services, evaluate their quality, reduce purchase risks, and get different experiences and satisfaction. Every business field must have a strategy to increase sales. The right promotional strategy can communicate branding well. To achieve goals, every business sector needs a promotional strategy, especially for micro, small and medium enterprises (MSMEs). Promotion planning is carried out to improve services and sales by introducing products to potential customers and improving services by focusing on online-based promotions by utilizing social media and marketing through the marketplace. In a startup business, where the business has just started and continues to grow, business actors are considered necessary to continue to develop products and find the right target market. The purpose of this Community Service activity is to provide an assessment of branding and promotional communication strategies to increase customers for this startup business.      

Brand image is a very important factor in marketing management, the influence of brand image on purchasing decisions by considering the role of consumer satisfaction as a mediator, if the brand image of a company is strong it will increase consumer satisfaction, which in turn will influence consumer purchasing decisions. The formulation of the problem in this research is whether brand image influences purchasing decisions, whether brand image influences consumer satisfaction, whether consumer satisfaction influences purchasing decisions, whether consumer satisfaction can mediate the relationship between brand image and purchasing decisions. This research is quantitative research, the population in this research is students of the Faculty of Febi Uin Raden Intan Lampung. The sample used in this research was 100 respondents. Data collection uses a questionnaire. The data analysis technique used in this research is the SEM model using SmartPLS version 3.0. The research results obtained directly from each variable are that brand image has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on consumer satisfaction, consumer satisfaction has a positive and significant effect on purchasing decisions. And for the test results passing the mediating variable, it was found that consumer satisfaction was able to mediate the influence of brand image on purchasing decisions through partial mediation.    

Market competition makes companies must be able to innovate in order to compete with other companies. Brand Ambassadors who have a positive image and good product quality can attract consumers and increase the purchase decision of a product to be marketed. This research was conducted with the aim of finding out the influence of Brand Ambassador and product quality on purchasing decisions. The method used in this study is a quantitative research method using research aids in the form of a questionnaire containing 7 questions about NCT Dream as a lemonilo Brand Ambassador, 8 questions about the quality of lemonilo products, and 7 questions about consumer purchase decisions disseminated through the researcher's social media. Based on the results of a questionnaire of 110 respondents, it can be concluded that the use of Brand Ambassadors who have a positive image and good product quality greatly affects the level of consumer purchase decisions. This research is expected to be an analysis material for the Company in placing a good strategy in market competition

Literacy is the ability of learners to process and understand information when learners carry out the process of reading and writing. Lamabelawa Village in Witihama sub-district, East Flores district. This village is one of the villages chosen to carry out Merdeka Learning Campus activities, in collaboration with the Faculty of Social and Political Sciences, Widya Mandira Catholic University. Based on observations, it turns out that there is very little about the importance of literacy and about how to do learning using flash card media, so the developer uses the direct method of learning in order to build a good relationship with students. The purpose of the activity is to help students develop a better understanding delivered through image media, and enrich their understanding visually. This program started from April to June 2024. The number of students involved in the activity amounted to 12 first grade elementary school students. After evaluating the flash card media, the students became more active and easy to interact with the students. Improving Literacy at Lamabelawa Catholic Elementary School

This research is motivated by a learning system that only focuses on teachers and books, with no sound, images or videos to support the activity of writing descriptive text. This research aims to determine the influence that occurs before and after using Biteable media on the ability to write descriptive text for class VII students. The competency standards to be achieved in this research are in the 2013 curriculum with KD 3.2 and 4.2. This research uses an experimental method with a one group design with data collection through observation, interviews, and administering pre-tests and post-tests. This research was conducted at Jambi Medan Private Middle School with class VII-A as the sample class used. Based on the research results, it can be seen that the pre-test score (before treatment) was 57.2 and the post-test score (after treatment) was 80.4. Based on the results of calculations that have been carried out using the t test, the value of tcount = 5.51 is obtained. After tcount is known, this value will then be consulted at a significance level of α = 0.05 and n = 29, obtained ttable = 2.045. Thus, it can be concluded that tcount > ttable, namely 5.51 > 2.045, so the alternative hypothesis (Hα) is accepted.

Communication in organisational culture is a very important element that affects various aspects of organisational operations and effectiveness. Organisational culture encompasses the values, beliefs and norms held in common by members of the organisation, and communication is the primary means of spreading and maintaining that culture. A strong and positive organisational culture is essential for police institutions to improve their image in the eyes of the public. This organisational culture includes the values, beliefs, behaviours and norms shared by all members of the police force. Police self-image is the perception and judgement that the public has of the police institution. This image is very important as it affects the level of trust, support and co-operation between the police and the community. To improve self-image, the police need to implement a comprehensive and sustainable approach. Through transparency, professionalism, community involvement, effective communication, appropriate conflict handling, innovation, training, rewards, and good media management, the police can build and maintain a positive image in the eyes of the community. A good image not only increases community trust and support but also strengthens the police force's ability to perform their duties effectively. Organisational Culture Communication is the study of how an organisation's culture affects communication within it. Whereas police self-image is concerned with the perceptions and identities that police officers and the public have of the police institution. This study examines how communication within the police organisation affects the self-image of police officers and how that self-image affects the relationship between the police and the Community.

For a long time, Word of Mouth (EWOM) has been considered the main source of information that influences consumer decisions. In the era of globalization, EWOM has developed into a broader, albeit more personal, form, known as electronic word of mouth (EWOM). Advances in electronic systems and the emergence of social media platforms, for example Instagram, open up new and promising potential for the evolution of EWOM as an integral part of business advertising/business promotion strategies. When EWOM regarding a product receives a positive response, the impact has a direct impact on the brand image or good brand image. One of the related concepts in the formation of EWOM and brand image on Instagram today is the role of influencers. The aim of this research is to understand the role of social media influencers in shaping positive EWOM and how this impacts improving brand image. Qualitative methods were applied in this research by collecting data through journals, books and articles. The findings from this research show that influencers who have a high level of trust have a very influential role in forming EWOM which provides positive EWOM reviews regarding the products being marketed. This positive opinion from EWOM directly increases the positive value of the brand image in society, which shows that the success of influencers can help audiences understand information about products and increase their desire to make purchases.

Nowadays, many brands, be it in the field of beauty or others, utilize influencer marketing as one of the promotional strategies to market their products. Moreover, now that everyone has social media, it is easier to launch marketing strategies through influencer marketing. Brand image also has an important role in improving purchasing decisions, with a strong brand image consumers will not hesitate to buy and even make repeat purchases. This study aims to identify the impact of influencer marketing and brand image on Wardah's purchasing decisions in South Tangerang. The research method used is a quantitative approach involving 55 respondents, and distributing questionnaires using Google Forms. Respondents taken are individuals who have used Wardah products at least once. The data used consisted of primary data. The analysis technique applied is Partial Least Squares (PLS), by conducting validity, reliability, and hypothesis testing. The results showed that both influencer marketing and brand image have a significant (positive) impact on purchasing decisions.

This research aims to explore the impact of social media use on self-confidence related to body image in Generation Z in Cimahi City. This study uses a qualitative approach by conducting in-depth interviews with a number of participants who represent a variety of experiences and perspectives regarding this topic. The research results show that social media has a significant role in shaping individuals' self-perception and body image, both positively and negatively. These findings provide insight into how social media influences young people's self-confidence in the context of their local culture and environment.    

Utilization of Key Opinion Leaders (KOL) is one of the digital marketing strategies that is widely used today. KOL is not only used by new business people, even established business people with popular brands also use KOL. One of them is Wardah cosmetics. This research aims to analyze the Key Opinion Leader (KOL) strategy to improve consumer purchasing decisions for Wardah products. The research was conducted using a descriptive qualitative approach. Research data comes from the results of reviews of official publications and searches on various official databases and popular digital sites. The research results show that Wardah did several things in its KOL utilization strategy, namely: 1). Wardah chooses Key Opinion Leaders (KOL) who have a positive image and are relevant to the target market and collaborate with beauty influencers, fashion influencers and lifestyle influencers to promote their products. 2). Wardah collaborates with Key Opinion Leaders (KOL) to create interesting and informative content about Wardah products, the content will be creative and original. 3). Wardah measures the effectiveness of the Key Opinion Leader (KOL) strategy by tracking metrics such as reach, engagement and conversion using social media analytics tools to track the performance obtained. Wardah's success in using Key Opinion Leaders (KOL) was proven when it carried out a C-Defense Series product campaign which showed significant results with increased views and engagement, this helped Wardah reach consumers and increase sales effectively

The results of the research obtained showed that the use of euphemisms was used as a support, in 10 news stories found as many as 372 words, namely 161 in Detik.com news, and 211 words in Kompas.com news with their respective uses. The forms of euphemisms used are metaphors, initials, acronyms, uptake, foreign languages, and periphrases. Furthermore, the audience's perspective is determined by the framing made on the news using metaphors, catchphrases, exemplars, depictions, visual images, roots and appeal to principle. In Detik.com news the perspective of the audience is made with Brigadier J as the victim, while in the news Kompas.com the perspective of the audience is directed at Brigadier J as the perpetrator because of the issue of sexual harassment.    

Social media marketing activities are important for companies to market their products in this digital age, where they can help companies continue to compete in the market. Therefore, this study aims to determine the size of the influence of social media marketing activity, brand awareness, brand image to willingness to pay premium price which is mediated by brand equity in Skintific products. The population in this study were people who had bought Skintific products once or more in the Jabodetabek areas. This research is a quantitative study using primary data as well as data collection techniques carried out in this study, namely using questionnaires distributed questionnaires using a Likert scale of 1-5 and distributed to 114 respondents. The analytical tool used in this study is Structural Equation Model (SEM). The findings in this study show that social media marketing activity, brand awareness, brand image, brand loyalty have a significant effect on willingness to pay premium price. Then, this study has limitations, namely the number of samples that are still not large enough to describe the actual situation.      

This paper examined the role of social media on mental health amidst the acceleration of digital transformation. The increasing engagement of young people in social media platforms has raised major concerns regarding its impact on psychological well-being. This study investigates that there is a strong correspondence of social media consumption and the emergence of mental health issues such as depression and anxiety and social isolation among adolescents. Data shows a significant increase in screen/mobile time among Indonesian adolescents, with average daily use exceeding global recommendations and correlating with high incidence of mental health disorders. This study utilized a comprehensive review of the existing literature, as well as engaging multiple academic sources to assess the cumulative impact of the digital Effect. Key findings suggest that excessive interaction with digital platforms potentially increases risk of cyberbullying, body image problems, depression, anxiety, self-harm, suicidal tendencies and substance consumption. Another finding, that exposure to sexual content or pornographic sites on the internet, is a predictor of increased sexual activity and premarital sex. This is an important concern, highlighting the adverse impact of prolonged digital effects on adolescents' mental resilience and life satisfaction. This research underscores the urgent need for strategic interventions and policy frameworks to mitigate the negative effects of social media on mental health holistically.

Language serves as a medium for interpersonal communication. The acquisition of language in children commences during infancy and progresses through exposure and linguistic maturation. The enhancement of linguistic abilities in early childhood is geared towards acquainting and enhancing their linguistic repertoire, enabling effective verbal interaction with their surroundings. The realm of language proficiency encompasses four key components: listening, speaking, reading, and writing. A method employed to foster linguistic proficiency involves the utilization of flashcards. The approach employed in this study involves a review of existing literature. The findings revealed that the utilization of flashcard materials has the potential to enhance linguistic abilities among young children by incorporating visual elements such as images, alphabets, symbols, and colors. This, in turn, captures the attention of children, facilitates easier retention of new words, enables recognition of letter shapes and sounds, enhances listening skills, promotes critical thinking, and encourages verbal expression, as evidenced by their communication proficiency.

Language serves as a medium for interpersonal communication. The acquisition of language in children commences during infancy and progresses through exposure and linguistic maturation. The enhancement of linguistic abilities in early childhood is geared towards acquainting and enhancing their linguistic repertoire, enabling effective verbal interaction with their surroundings. The realm of language proficiency encompasses four key components: listening, speaking, reading, and writing. A method employed to foster linguistic proficiency involves the utilization of flashcards. The approach employed in this study involves a review of existing literature. The findings revealed that the utilization of flashcard materials has the potential to enhance linguistic abilities among young children by incorporating visual elements such as images, alphabets, symbols, and colors. This, in turn, captures the attention of children, facilitates easier retention of new words, enables recognition of letter shapes and sounds, enhances listening skills, promotes critical thinking, and encourages verbal expression, as evidenced by their communication proficiency.

This study focuses on how the portrayal of female power in one of Disney's films, Mulan. Film can provide a construct in socio-cultural reality. With this construction, the content of the film needs to be considered, because the content of the film can change the mindset of the audience who watches. Women are usually often complementary figures and do not have dominance than men. This is an interesting study because women can be constructed with the image above. Therefore, researchers dissect the portrayal of female power presented by Disney. Researchers use Ferdinand De Sausure's semiotic analysis method which focuses on signifiers and signified in interpreting women's power in Mulan. The supporting theory in this study is film as mass communication and women in the media. The results of the study showed three depictions of female strength from the film Mulan, namely women who are brave, women who resist and women who has a confident nature.