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Bibliometric analysis is a method for examining metadata derived from articles or journals, including information such as citations, authors, publication years, and countries (Andres, 2009). This analysis consists of three main stages: data collection, analysis, and communication. In the initial stage, data were collected using the Publish or Perish (PoP) application, drawing from the Scopus database with the keyword “technopreneurship” for the period 2014–2024. This study aims to explore the research landscape in the field of technopreneurship and technology-based entrepreneurship published in Scopus. For the query process, the search string TITLE-ABS-KEY ("technology entrepreneurship") was used to identify documents containing significant elements such as printed books, e-learning, and database systems that indicate co-occurrence within technology entrepreneurship literature.

This study explores the application of digital marketing strategies to enhance business performance, using a case study of Garasi Poncol. The research focuses on the implementation of a website program within the context of digital marketing for a used car trading business. The Garasi Poncol website was developed by the author with support from the Kampus Merdeka MSIB program. The objective of this study is to understand how the Garasi Poncol website was designed and implemented to increase exposure and sales of used cars through effective digital marketing strategies. The research method employed is a case study, examining the development of the Garasi Poncol website from inception to launch, along with the steps taken to promote and optimize the site. The results indicate that collaboration between the author and MSIB facilitated the creation of a website that meets business needs by incorporating various digital marketing features and techniques. These findings offer valuable insights for entrepreneurs and web developers on leveraging online platforms to grow and promote their businesses.

A strong entrepreneurial sector plays a crucial role in a country's economic growth. Entrepreneurship not only contributes to creating jobs, but also increases productivity and encourages innovation. Therefore, it is very strategic to foster interest in entrepreneurship, especially among students and the younger generation. There are several factors that influence interest in entrepreneurship among students, one of these factors is business capital and motivation. The aim of this research is to find out whether there is an influence of business capital and motivation on interest in entrepreneurship among students of the Sharia Economics Study Program at Island Sulthan Thaha Saifuddin University, Jambi. The method used in this research is a quantitative method. The research sample consisted of 96 students using a sampling technique, namely Purposive Sampling. The results of this research show that both variables have a positive and significant effect on interest in entrepreneurship among students in the sharia economics study program. Simultaneously, the business capital and motivation variables have a significant influence on the entrepreneurial interest variable. The R Square value is 0.561 or 56.1%, which means that 56.1% of changes in the dependent variable can be explained by the independent variable, while the remaining 43.9% is influenced by other variables not included in this research. The Adjusted R Square value = 0.551 shows that after adjustment, this model still has good abilities in explaining the dependent variable. Apart from that, the R value = 0.749 shows a strong relationship between the independent variable and the dependent variable. The Islamic economic view of entrepreneurship is one of the noble recommendations for humans in working.

Business incubation plays a strategic role in fostering entrepreneurial spirit among university students, particularly members of the Student Cooperative (KOPMA) at Universitas Negeri Semarang (UNNES). This study aims to examine how business incubation programs can encourage the emergence of young entrepreneurs by enhancing skills, providing mentorship, and supporting business idea development. Using a descriptive approach, the research analyzes aspects of business management, marketing strategies, and business development within the framework of a business incubator implemented in the KOPMA UNNES environment. Data were collected through interviews, questionnaires, observations, and relevant secondary sources. The findings show that well-structured incubation programs, supported by a conducive academic environment, can significantly improve the interest and capabilities of KOPMA members in initiating and managing their own businesses. This research provides valuable insights for designing effective entrepreneurship education policies and business development practices in higher education institutions.

The training on making feather wire flowers with pearl and LED light innovations is a form of community service activity aimed at enhancing the entrepreneurial skills of fourth-semester students of the 2023 cohort in the Business Administration Program at Universitas Sahid Surakarta. This activity is motivated by the importance of developing students’ creativity and innovation in facing the challenges of the job market and opportunities in the creative business sector. The methods used include lectures, demonstrations, and hands-on practice. The results of the activity show that this training effectively increases students’ skills and interest in high-value handicrafts. It is expected that this activity can encourage students to become independent and innovative creative entrepreneurs.

According to data from the Ministry of Cooperatives and SMEs in 2024, Indonesia has more than 60 million SMEs, which are very important to its economy, contributing 60% to the national GDP. However, around 77.5% of SMEs do not keep financial records, while 22.5% have some form of financial reporting that is often inconsistent and poorly documented. Many entrepreneurs do not realize the importance of financial reports, instead focusing on business growth and sales. Lack of financial literacy leads to poor decision-making and operational transparency. Quality financial reports can facilitate access to capital and serve as an indicator of business success. Programs aimed at improving financial literacy and the importance of financial reporting have shown a positive impact on SME performance. The training program for Dapur Umi Ila SMEs in Bojongkerta aims to empower participants through education on financial management, emphasizing the importance of maintaining accurate financial records for proper decision-making and sustainable business growth. By creating financial reports, Dapur Umi Ila SMEs are expected to be more concerned about operational finances so that they can learn to make decisions based on relevant and reliable financial reports..

This community service activity aims to introduce the concept of multimedia entrepreneurship to students of the At-Taubah Tirta Mulya Islamic Boarding School, Karawang, in order to improve their knowledge and skills in utilizing multimedia as a tool for entrepreneurship. Held on March 2, 2024, this activity involved 50 students who attended lecture sessions, discussions, and multimedia content creation practices. The research method used was participatory action research, which allowed participants to be actively involved in the learning process. Data were collected through observation, interviews, and questionnaires to measure changes in knowledge before and after the activity. The results of the analysis showed a significant increase in students' understanding and skills related to multimedia entrepreneurship. The implications of this activity highlight the importance of collaboration between higher education institutions and Islamic boarding schools to create a creative and independent generation in the digital era.

As a method to enhance students' entrepreneurial skills, peanut layer cake production training was implemented. This training approach directly combines theory and practice to improve students’ understanding and technical abilities. The training was conducted with five participants and consisted of three stages. The initial session included a pretest and basic entrepreneurship material, the core session involved hands-on practice in making peanut layer cake, and the closing session consisted of evaluation and a posttest. The results showed a significant improvement in students' understanding of entrepreneurship, with an average increase of 35 points from their pre-training scores. After the training, students' interest in entering the culinary business also increased. The findings indicate that peanut layer cake production training is effective in fostering entrepreneurial spirit and enhancing students’ technical skills. It is recommended that universities conduct more practice-based training to help students develop into entrepreneurs in the Society 5.0 era.

The community service program (PKM) carried out for women entrepreneurs in Klinting Village, Somagede District, Banyumas Regency. The program mainly aims to improve community understanding of business financial management and increase access to capital in formal financial institutions. The objectives of the PKM are achieved through socialization on business financial management and strategies for obtaining efficient capital in formal financial institutions as well as simple bookkeeping training. Through these PKM activities, the awareness of women entrepreneurs in Klinting Village about the importance of effective business financial management and financial records is expectedly increased. Women entrepreneurs were given insight into external capital sources from formal institutions, namely banks, and were introduced to effective strategies for obtaining capital from banks. In addition, entrepreneurs in Klinting Village also gain insight into the risks of informal and illegal loans, as well as how to utilize financial technology, such as digital wallets, to support their business operations. This program is expected to be able to reduce the dependence of women entrepreneurs on informal loans, encourage business sustainability, and build economic independence for the Klinting Village community. In the long term, this program has the potential to strengthen family economic stability while creating inclusive and sustainable business growth

Pesantren in Indonesia play a crucial role in Islamic religious education. However, amidst the advancement of the times and the challenges of globalization, pesantren are faced with the need to transform in order to remain relevant. This journal aims to analyze the transformation of pesantren education, particularly in integrating religious education and general knowledge in the modern era. The method used is a descriptive qualitative approach with literature studies, relying on data from books, articles, and related journals. The research results show that modern pesantren have adopted curriculum changes by integrating religious subjects and general science, including the use of technology in the learning process. In addition, the introduction of practical skills and entrepreneurship has also become an essential part of preparing students to face global challenges. This transformation not only affects the quality of education but also its impact on society, which increasingly recognizes the importance of pesantren education in producing qualified young people who are ready to compete in the global world. This journal concludes that pesantren who successfully adapt to the advancement of the times have a vital role in creating competent and competitive human resources.

The increasing intensity of ultraviolet (UV) radiation due to global warming poses serious risks to skin health and has led to a rising market demand for natural-based skincare products. Jabiras Body Scrub is an innovative body care product formulated from guava and brown rice to protect and nourish the skin from UV exposure. This program aims to produce an organic-based skincare product while empowering local farmers as raw material suppliers. The target market includes men and women aged 17 and above across Indonesia, including visiting tourists. Laboratory tests show that each 50-gram package of Jabiras contains 3% vitamin C and 1% antioxidants, which are effective in improving skin condition within two weeks. The product is registered with a Business Identification Number (NIB) and has obtained Intellectual Property Rights (IPR) for its brand and promotional flyer. Marketing strategies are carried out digitally via social media and e-commerce, as well as conventionally through entrepreneurship expos and word of mouth. This initiative has reached its break-even point, with a total of 250 units sold from May to September, generating IDR 9,750,000 in revenue. This activity not only achieved its sales targets but also strengthened the foundation for a sustainable business model that supports local farmers.

This program aims to empower children at the Tunas Bangsa Orphanage, Labuhanbatu Regency, by teaching creative skills in utilizing scrap fabric into products with sales value. In this activity, scrap fabric which is usually considered as textile waste will be processed into products such as scrunchies, hair bands, and bandanas that can provide economic opportunities for children in the orphanage. In addition, this program also aims to increase environmental awareness by teaching the importance of sustainable textile waste management and environmental ethics. This training is complemented by the values ​​of Citizenship Education (PKN), such as social responsibility and mutual cooperation, which aim to shape the character of children who care about the environment and society. It is hoped that through this program, children can develop creative skills, foster a spirit of social entrepreneurship, and play an active role in preserving the environment. This program also opens up opportunities for them to achieve economic independence and contribute to a broader environmental conservation movement.

The city of Palembang, traversed by the Musi River, is well suited for industrial development in the fisheries sector. The area is renowned for its distinctive regional cuisine, one of which is pempek which is a processed fish product. Entrepreneurs supporting the supply of raw materials for processed fish products include ground fish businesses. The ground fish industry continues to expand, with business owners striving to maintain and enhance product quality and service standards to remain competitive and promote growth. In this regard, the decisions made by leaders significantly impact an organization’s ability to achieve its objectives. Therefore, appropriate methodologies are required to analyze the key factors influencing success or failure. SWOT analysis helps identify external opportunities and threats as well as internal strengths and weaknesses. Additionally, CSF analysis provides a clearer interpretation of key elements, defines essential activities, and supplies relevant information. Furthermore, this research proposes strategies to enhance efficiency, effectiveness, and value at every stage of the value chain. It is expected that this analysis will assist businesses in optimizing resources and improving the competitiveness of ground fish enterprises in the market. This study aims to provide a comprehensive analysis of strategic measures that can enhance the competitive advantage of ground fish businesses in the fisheries and food processing sectors.

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in Indonesia's economic development, contributing to employment, income generation, and entrepreneurship. However, many MSMEs face challenges in adapting to technological advancements, particularly in implementing digital marketing strategies. This study aims to analyze how digital marketing can accelerate the development of MSMEs in Indonesia through a literature review approach. The findings highlight that digital marketing provides MSMEs with opportunities to expand their market reach, increase brand visibility, and optimize costs. Social media platforms, e-commerce, and other digital tools enable MSMEs to connect with customers more effectively. Despite these benefits, barriers such as limited technological access, lack of digital literacy, and uneven internet infrastructure hinder the adoption of digital marketing. Collaborative efforts from the government, educational institutions, and the private sector are necessary to overcome these obstacles. Providing training, improving access to technology, and fostering innovation are crucial steps to support MSMEs in achieving sustainable growth.

As the backbone of the global economy, Micro, Small, and Medium Enterprises (MSMEs) have a very important role. One of the success factors for SMEs is the effective management of Human Resources (HR). HR management is not only about recruiting and retaining employees, but it also involves strategies that blend human potential with business goals. Additionally, managing an employee team can be a challenge that requires the right skills and strategies. From sourcing top talent to designing effective training programs, everything needs to be well organized to support business growth and sustainability. The Community Service Activity of the Faculty of Economics and Business, Universitas Pelita Bangsa will be carried out online and offline (hybrid), located at the Alam Raya Residence Cluster Block B2 No 12A, Sukasari, Serang Baru, Bekasi Regency and also via Zoom.

This community service initiative aims to promote digitalization to strengthen local entrepreneurship, which in turn contributes to increasing regional revenue. The program focuses on training in using digital technologies, such as social media, online marketplaces, and digital marketing tools, to enhance business effectiveness. Mentoring is provided to help entrepreneurs understand and implement technology-based strategies in their operations. The results show an improvement in participants' digital skills and increased use of technology in business management, leading to higher business income. This growth is expected to contribute to regional revenue through more productive business sectors. Digital transformation has proven to be a strategic approach in fostering innovative and competitive local entrepreneurship.

This community service initiative aims to promote digitalization to strengthen local entrepreneurship, which in turn contributes to increasing regional revenue. The program focuses on training in using digital technologies, such as social media, online marketplaces, and digital marketing tools, to enhance business effectiveness. Mentoring is provided to help entrepreneurs understand and implement technology-based strategies in their operations. The results show an improvement in participants' digital skills and increased use of technology in business management, leading to higher business income. This growth is expected to contribute to regional revenue through more productive business sectors. Digital transformation has proven to be a strategic approach in fostering innovative and competitive local entrepreneurship.

The Entrepreneurship Seminar held by Post 7 MiT-19 KKN UIN Walisongo in Bedono Village is part of the community empowerment program, especially in supporting the progress of Micro, Small, and Medium Enterprises (MSMEs). This activity raised the theme "Digital Branding Strategy for MSMEs in Bedono Village" with the goal of increasing the insight and skills of MSME actors in optimizing digital media as a product promotion and marketing tool. This seminar was carried out through the delivery of materials, discussion of case studies, and direct practice of digital content creation. The results of the activity showed an increase in participants' understanding of the importance of building brand identity, the use of social media, and the proper implementation of digital marketing strategies. This activity is expected to be the first step to encourage local MSMEs to be able to compete more widely through digital brand strengthening.

This community service program aims to empower student entrepreneurs through digitalization and strengthening sustainable business capacity. The activities are comprehensively designed with a participatory and experiential learning approach, so that participants not only understand the concepts theoretically but also are able to apply them practically. The program consists of various activities, such as interactive workshops on digital marketing and sustainable business models, business clinics to analyze current business problems, digitalization simulations using online platforms, individual mentoring sessions by business practitioners, and presentations of business plans developed by each participant. A total of 30 students from various study programs were actively involved and demonstrated high enthusiasm throughout the process. A total of 30 students from various study programs were actively involved and demonstrated high enthusiasm throughout the process. Program evaluation was conducted through observation, questionnaires, and assessments of the developed digital action plans. The evaluation results showed significant improvements in cognitive aspects (understanding of digitalization concepts, sustainable business models, and digital marketing strategies), affective (interest and commitment to business development), and application (the ability to develop and present innovative business plans relevant to digital challenges). Ninety percent of participants were able to develop digital action plans that encompassed the use of social media, e-commerce, digital payment systems, and technology integration in business operations. Furthermore, the program encouraged collaboration among students in building business networks and young entrepreneur communities. Positive participant feedback demonstrated that the participatory approach and hands-on practice were effective in increasing student motivation and readiness to face business challenges in the digital era. The program has proven effective in enhancing students' entrepreneurial competencies and fostering an adaptive business mindset.

The edupreneurship program is an innovative solution to address the economic challenges in rural areas caused by limited access to entrepreneurship education and training. This article highlights the role of lecturers in supporting the development of local economic potential through training and mentoring in Junjangan Village, Batang Tuaka District, Riau Province. Lecturers not only provide training materials but also actively act as mentors in guiding the community to develop relevant and sustainable business ideas. The program has successfully enhanced entrepreneurial skills, created new businesses, and promoted overall rural economic growth.