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Ida Ayu Kumara Devi; Putu Nomy Yasintha; I Putu Dharmanu Yudharta

Jurnal Akuntan Publik 2023 International Forum of Researchers and Lecturers

The FishGo application is a navigation-based android application using remote sensing sensor technology that is processed with a certain algorithm so that it can provide information on potential fish areas and the best route for traditional fishermen to catch fish. The Patriot Tool (Detecting Fish Catching Areas Using the Internet of Things System) is a development of an application in the form of a fish finder tool to more accurately detect underwater fish biomass. The research objective is to determine the success of patriot service innovation through the FishGo application as an effort to improve the welfare of fishermen in Badung Regency. The research method is descriptive qualitative with data collection techniques in the form of observation, interviews and documentation. The research analysis uses the theory of innovation success factors put forward by Bugge, et al which consists of 6 indicators: Governance and innovation, Sources of ideas for innovation, Innovation culture, Capabilities and tools, Objective, outcomes, drivers and trouble, and Collecting innovation data for single innovation. The results of this study are that the implementation of innovation has achieved good results on the source of innovation ideas including internal and external, a culture of innovation by showing good changes to fishermen, cooperation in developing innovation and socialization activities that are intensively carried out to fishermen, the results felt by fishermen experience catch increase. However, innovation governance is still not optimal, there are no basic regulations such as regional regulations and SOPs governing innovation, Human Resources capabilities still need to be added to the fields of electronics, IT and mapping, goals that have not been fully achieved from those that have been set. and there are still external and internal obstacles in its implementation.

Anindita Vella Puspitasari; Jojok Dwiridotjahjono

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

The use of the internet in the era of the industrial revolution 4.0 is currently accompanied by technological developments that are experiencing very rapid changes so that the information obtained is quite easy and very fast to get the desired information. The marketing and sales system is no exception, which is growing and consumer demands are increasingly complex. Digital marketing is one of the marketing or promotional media strategies that currently has a major influence on sales. MSMEs Ecoprint Crafts is a production and buying and selling business of ecoprint crafts in Kepanjenlor, Blitar city. In this case, MSMEs players still have problems with the development of business and sales strategies. Through the use of digital marketing, it is hoped that it will be able to help Ecoprint Craft MSMEs actors, as one of the promotional media for developing a business. The method used in this research is to use a qualitative method with a descriptive approach. As well as using the mentoring method by carrying out several stages, namely, observation, planning, implementation, and evaluation of each step taken. In the data collection stage on ecoprint craft MSMEs by using direct interviews with ecoprint craft MSMEs owners. From the results of this study it results that by choosing social media as the right promotional media.

Aulia Nida’ul Husna; Nur Rochmah Yulianita; Endang Iryanti

jurnal ABDIMAS Indonesia 2023 STIKes Ibnu Sina Ajibarang

The MBKM Thematic Real Work Lecture (KKNT) organized by the East Java "Veteran" National Development University is a form of education by providing learning experiences for students to live in the community outside the campus, which directly together with the community identify potential and handle problems so that they are expected to be able to develop village/regional potential and concoct solutions to existing problems in the village. After observing Micro, Small and Medium Enterprises (MSMEs) in the District of Bareng, most of the Micro, Small and Medium Enterprises (MSMEs) do not have brand names on their products. This is a challenge for MBKM Thematic Real Work Lectures (KKNT) how to make Micro, Small and Medium Enterprises (MSMEs) in Bareng District have a brand on their products. The introduction of this product brand is useful for the progress of Micro, Small and Medium Enterprises (MSMEs) in the Bareng District in a modern way so that they are not left behind by other cities. With a work program that organizes branding and digital marketing in Bareng District, it can help Micro, Small and Medium Enterprises (MSMEs) to expand marketing, provide logos, packaging, and can assist in creating social media and e-commerce.

Rahma Febriana; Riko Setya Wijaya; M. Taufiq

jurnal ABDIMAS Indonesia 2023 STIKes Ibnu Sina Ajibarang

MSMEs play an important role in the Indonesian economy. Therefore, the development and progress of MSMEs is very important. One of the efforts to increase the development of MSMEs is through promotional strategies by creating attractive and innovative marketing content. In addition, MSME players must also be able to utilize social media as an effective and efficient promotion and sales media. Both of these are good strategies, especially in the current digitalization era. However, after conducting a field survey, it was found that MSME players in the Keputih village area did not understand how to create content and utilize social media properly. Therefore, the group 74 KKN-T MBKM UPN "Veteran" East Java conducted training with the theme "Content Development and Social Media Management" as a solution to this problem. This research was conducted using survey and interview methods with a qualitative approach. This training was held on May 20, 2023 at the Keputih Harmony Tourism Market with the target of MSME players in the Keputih Harmony Tourism Market (PWHK) and MSMEs in the Keputih area but outside PWHK. This training produces output in the form of material and hones soft skills skills regarding the creation of interesting and innovative marketing content and how to manage social media to increase sales of MSME products in the Keputih Village area.

Muhammad Iqbal; Regita Ayudhea Permata Putri; Nailatun Ni’mah; Mu’tasim Billah; Ika Lestari +1 more

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

The government promotes the obligation to own business legality as controlling economic activity in the development of Micro, Small and Medium Enterprises (MSMEs). Business legality as the ownership identity of a legally operating business entity. Pakel Village, Bareng District, Jombang Regency, has various types of MSMEs that excel in agro-industry. However, the issue of business legality is still an obstacle to the progress of the Pakel Village MSMEs, namely the uneven ownership of business legality such as Business Permit Numbers (NIB), Home Industry Product Permits (PIRT), halal certification and so on. Pakel Village UMKM actors lack knowledge and awareness of the importance of business legality, starting from the requirements to the submission mechanism, the administrative process is considered complicated and time-consuming, and the management costs are expensive. The purpose of this community service activity is for Pakel Village MSMEs to know and understand how to make NIB independently through the Online Single Submission (OSS) application and assistance in submitting halal certification for free through SiHalal with the Sehati 2023 program using the business actor's statement mechanism. The method of implementing the KKNT 09 Desa Pakel group in this community service activity is to conduct socialization and mentoring on the importance of NIB ownership and halal certification with MSME Facilitators from the Ministry of Religion, Jombang Regency. The result of this community service activity is the issuance of NIB and halal certification for Pakel Village MSMEs  

Wilma Cordelia Izaak; Abd. Ghofar; M. Fabbian Rachmansyah; M. Arya Baharudin Amin

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Branding and Digital Marketing can be a new breakthrough for the problems that have been faced by small and medium scale business actors in marketing and introducing their products to potential consumers, especially umkm spikoe who are in the Rungkut Kidul sub-district, Surabaya. Umkm Spikoe actually has enormous potential because of the quality of the products and continuous innovation. However, the obstacle is the lack of knowledge related to branding and digital marketing strategies which hampers the development of these UMKM.These problems were known to researchers after conducting observations and interviews with business owners who gave rise to research and analysis methods related to the problems that have occurred so far. The solutions offered by researchers to business owners are logo and packaging improvements, assistance in creating accounts and social media content, assistance in creating and managing market accounts and offering insight regarding nano influencers and Instagram advertising.With the various alternative solutions we provide, it is hoped that Spikoe business owners will be able to compete and continue to be able to keep up with the times and technology that continues to develop rapidly  

Dewi Sartika; Iskandar Iskandar

DIAGNOSA: Jurnal Ilmu Kesehatan dan Keperawatan 2023 International Forum of Researchers and Lecturers

Efforts to prevent drug abuse will be able to live with the encouragement of parents. The Center on Addiction and Substance Abuse (CASA) suggests that key families to prevent drug addiction, and the social environment, provide ethical, moral and counseling, teaching and training according to adolescent self-development. The purpose of research to determine the influence of family and social relationships against drug abuse prevention in Kuta Baro Aceh Besar. Correlative research design with cross-sectional approach. The number of samples is 68 respondents. The result of univariate research shows that as many as 54,4% respondent with family is not harmonic, 52,9% respondent with negative social environment, 51,5% respondent with negative drug abuse prevention. Bivariate results show that there is a family relationship with the action of prevention of drug abuse in Cot Yang District of Aceh Besar Regency with P value = 0,031 and there is social environment relation with the action of prevention of drug abuse in Gampong Cot Yang Sub-district of Aceh Besar Regency with p value = 0.035. It is suggested that the Geuchik Gampong can work together with religious leaders and youth of the village to provide information for adolescents about the dangers of abuse.

Nur Habibah Dwi Astuti; Novi Rahma Wati; Daisy Marthina Rosyanti; Sugeng Purwanto

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2023 Universitas Muhammadiyah Manado

Digital marketing is an absolute tool for today's business people, because consumers are more inclined to carry out purchasing activities online, especially after the pandemic. On the other hand, optimizing the use of digital marketing is also an interesting topic in the business world. Considering that currently almost all business units use information technology to support their business operations, even MSMEs are no exception. But unfortunately, not all MSMEs understand the role of digital marketing in reaching potential markets.The use of digital marketing in its development is carried out as an effort to survive amidst the onslaught of increasingly complex business competition. One of the MSMEs that has not adapted to digital marketing is Geprek SS, which is in Rungkut Tengah Village, Surabaya. The purpose of this service activity is to provide assistance to Geprek SS business owners to utilize social media, create content in the form of videography and photography that can support product marketing. The method of implementing this activity is divided into three stages, namely: (1) Identification of problems which analyze what are the obstacles to the MSMEs Ayam Geprek SS and Needs Analysis; (2) Socialization and training to the owner of Ayam Geprek SS regarding the features available on social media and how to use them as digital marketing utilization; (3) Assisting the owner in implementing various explanations at the socialization and training stages so that they can use social media independently. The results of this activity are expected to be the MSMEs Ayam Geprek SS which has implemented digital marketing and is increasingly developing the contents or content in it so that it does not fade the branding of its products, and continues digital marketing and explores more features in social media.

Gusti Putu Devandra Yudhistira; Ugy Soebiantoro

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Repetition and practice are used in Behavioristic learning methods. Group 32 Students of the East Java "Veteran" National Development University in 2023 use this theory to apply marketing knowledge through social media towards "Bintang Lestari" MSME. The ability to introduce businesses and upload products on social media is something that can help MSME achieve good business performance. Prior to receiving assistance, The"Bintang Lestari" MSME only marketed their products conventionally by word of mouth. After mentoring "Bintang Lestari" managed to use Whatsapp Business and Facebook and get orders from these applications.

Arlina; Afifatuh Rahma; Evi Rizky Sari Siregar; Suci Sanfika

JURNAL ILMIAH PENDIDIKAN KEBUDAYAAN DAN AGAMA 2023 CV. ALIM'SPUBLISHING

The implementation of learning in elementary schools aims to develop students' basic abilities in the form of academic abilities, life skills, moral development, strong character building, the ability to work together, and aesthetic development of the world around them. The purpose of this research is to find out how to implement discovery learning in SKI lessons. This research is a qualitative research that is a type of social science research that collects and works with non-numeric data, the Library Research approach is used by researchers in this study. In order to carry out discovery learning on material evidence of Muhammad's prophethood, it is carried out in six steps, namely: 1. Preparation, 2. Problem identification, 3. Data collection, 4. Data processing, 5. Proof, 6. Draw conclusions.

Natasya Nazla Prasetyo; Keren Stelin Maliangkay; Putri Andini Novianti; Risma Pertiwi; Sarah Rania Annisa

Jurnal Rumpun Ilmu Kesehatan 2023 Pusat Riset dan Inovasi Nasional

The health services between urban and rural areas are quite interesting because they have many differences that can be seen, especially the gap between the two areas. One of the characteristics of urban and rural areas is accessibility development, urban areas tend to develop faster than rural areas. This article was created with the aim of knowing the condition of health service facilities in rural areas in Indonesia and their access, especially for the elderly. The search strategy used in this research is a systematic literature review. The disparity in the elderly's use of health facilities are impacted by their education level, socioeconomic status, ownership of insurance, distance traveled, and cost of transportation. In conclusion, access to healthcare is crucial in Indonesia, particularly for elderly people living in rural areas. The Indonesian government must evenly distribute medical facilities in rural areas and guarantee universal coverage with National Health Insurance. To improve elderly health care, the government needs to develop sufficient expertise with health and social care workers with the necessary training in integrated care services.

Kirana Aurelia Julianne Maharani; Naila Aisyah Putri; Yolanda Irfania; Mei Retno Adiwati

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Group KKN-T MBKM UPN "Veteran" East Java conducted digital marketing training and assistance to Mr. Suparno's MSMEs Furniture business located in Nglebak Village, Bareng District, Jombang Regency. The purpose of this community service activity is to develop Pak Suparno's furniture business by providing insight into marketing strategies that initially used traditional methods, changing along with existing technological developments. In solving the MSME furniture problem owned by Mr. Suparno, training methods and Focus Group Discussion (FGD) were used by providing material presentation on the importance of the role of digital marketing for the development of a business, providing tutorials for creating accounts on digital media such as Shopee and Instagram to market their products. With this community service activity, it is hoped that it can provide benefits for MSME actors in Nglebak Village, namely adding insight to develop their business by marketing and selling products through e-commerce and social media as a place to introduce products.

Alfi Rizka; Yuniningsih Yuniningsih

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

MSMEs are seen as a driving force in domestic economic development. However, there are still some problems encountered, namely marketing strategies that are less than optimal and unattractive. Keysha's kitchen is one of them. After observing, the packaging still looks ancient and does not have a label. Thus, it is necessary to provide assistance regarding packaging innovation from Dapur Keysha according to the aesthetic standards of current trends and their uses. The purpose of this activity is to provide knowledge and understanding to MSME actors regarding the urgency of product packaging and increase the added value of the products produced. There are three methods used, namely observation, socialization, and mentoring. At the end of this activity, modern packaging and labeling were obtained. The latest packaging is modified from a standing pouch to a jar packaging which can be made as hampers. Then there is the making of labels that include product types, brands, expiration dates, MSME social media, and other information.  

Amisha Novita Arif; Yuniningsih Yuniningsih

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2023 Universitas Muhammadiyah Manado

Technological developments have created many opportunities for many sectors. One of them is the opportunity for SMEs. A business that utilizes technological media has a great opportunity to develop. The use of technology in a business can be done with digital-based marketing or what is commonly called digital marketing. Digital marketing or digital marketing is an online promotion and marketing activity by utilizing social media, e-commerce, and other digital platforms. This research focuses on digital marketing assistance and training for MSMEs in Ambulu Village, Sumberasih District, Probolinggo Regency. This study aims to identify and analyze the implementation of digital marketing in promotional and marketing activities carried out by MSME actors in Ambulu Village. The method used in this research is descriptive qualitative using observation and focused discussion techniques to collect the data. Based on the results of the research, the implementation of digital marketing in Ambulu Village has been going well, but there are still obstacles encountered, namely that there are still several MSME actors who lack understanding of technology.

Mutiara Sepjuita Audia; Widia Lestari; Niken Yuniar Sari

DIAGNOSA: Jurnal Ilmu Kesehatan dan Keperawatan 2023 International Forum of Researchers and Lecturers

Introduction: Mother's Milk is the best life liquid that is needed by babies which contains various substances that are important for the growth and development of babies and in accordance with their needs. The importance of exclusive breastfeeding for babies is like nutrition in general, breast milk contains components of macro and micro nutrients. Macronutrients are carbohydrates, protein and fat, while micronutrients are vitamins and minerals. Each component of breast milk has its own benefits for the baby's growth. The lack of exclusive breastfeeding can be caused by various conditions, demographic, socioeconomic, and clinical factors greatly determine the continuity of breastfeeding. Objective: To determine the factors that influence mothers in giving exclusive breastfeeding. Methods: The method used in this study is the narrative review method with literature sourced from the Google Scholar and PubMed databases. Results: Of the 7 articles, there are 5 articles that discuss internal factors that influence mothers in giving exclusive breastfeeding. Internal factors that influence mothers in giving exclusive breastfeeding according to the 5 articles reviewed are knowledge, education, occupation, age, attitude and parity. And from 7 articles there are 4 articles that discuss external factors that influence mothers in giving exclusive breastfeeding. External factors that influence mothers in giving exclusive breastfeeding according to the 4 reviewed journals are social culture, family support and support from health workers. Conclusion: Based on the 7 articles presented, it indicates that there are so many factors that trigger mothers not to give exclusive breastfeeding, both internal factors that come from the mother herself and external factors that come from outside the mother herself.

Salwa Az Zhahra Putri; Acep Samsudin

Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri 2023 Universitas Maritim AMNI Semarang

The development of the internet has affected all aspects of human activity including marketing. Social media marketing is a marketing strategy by utilizing social media platforms. For this reason, every business needs to pay attention to social media as a very important promotional medium. This research journal aims to prove the importance of optimizing social media marketing for increasing sales conversions carried out at the 'Dapur Mamiku' catering business. The process of increasing sales is carried out by assisting business actors and optimizing social media. The final stage of this research will be an analysis and evaluation of the research that has been done. The results of this study are expected to give a greater impression/reach to potential customers and increase sales conversions for 'Dapur Mamiku' catering products.

Satriaji Vinatra

Jurnal Akuntan Publik 2023 International Forum of Researchers and Lecturers

In economic activities, welfare is the main thing for the community. This welfare can be seen by the ability of the community to fulfill their daily needs. Micro, Small and Medium Enterprises are productive businesses that are owned and managed by individuals or business entities that have met the criteria as micro-enterprises. With the existence of MSMEs, fulfilling these needs becomes more easily accessible to people throughout Indonesia. This study aims to analyze the role of Micro, Small and Medium Enterprises (MSMEs) in the economy. MSMEs have an important role in creating economic growth, employment, and reducing social inequality. In this journal, we present a comprehensive literature review on the contribution of MSMEs to the economy and the factors that influence the success of MSMEs. We also discuss policy initiatives that support the development of MSMEs and provide recommendations for increasing the role of MSMEs in the economy.   Keywords: The Role of MSMEs, State Economic Welfare, Community Welfare  

Azzumi, Aufa Rizka; Miswanto Miswanto; Naqiyah Naqiyah

Public Service And Governance Journal 2023 Universitas 17 Agustus 1945 Semarang

Islam has a concept of a universal, integral, and comprehensive way of life. This concept governs all aspects of human life, from the simple to the complex, including social, economic, political, educational, artistic, and cultural aspects. This research discusses the contribution of Islamic economics to national economic development, particularly in Indonesia, the largest Muslim-majority country in Asia. Islamic economics aims to create social justice, equitable income distribution, and economic sustainability within the context of Islam.The thoughts of Zainal Abidin Ahmad, a Muslim thinker from Indonesia, on Islamic economics, are explained in this research. Zainal Abidin Ahmad presents his views on Islamic economics as a distinct perspective from the popular capitalism and socialism of his time. Despite his comprehensive and profound thinking, Zainal Abidin Ahmad's ideas have received less attention from intellectuals, economists, and scholars. This article emphasizes the importance of studying and developing the thoughts of Zainal Abidin Ahmad in the current era. In this research, the researcher highlights the importance of studying and developing the ideas of Zainal Abidin Ahmad and previous Islamic economists relevant to the present era, particularly in the context of Islamic economics in the Society 5.0 era. Through in-depth research and study of these ideas, understanding will be enhanced, and relevant concepts of Islamic economics will be developed to address the challenges of the time.

Dewi Cahya Pertiwi; Adam Ferdiansyah; Wahyu Hujatul Ilmi

Public Service And Governance Journal 2023 Universitas 17 Agustus 1945 Semarang

As science and technology develop, many things change with the times, everything without the distance of time and space can be accessed anywhere and anytime. Not only with social media in the development of food and logistics technology to reach the stage of a new era that is simpler quickly and precisely by utilizing digitalization to make it easier for someone to transact and create suppy logistics that is useful and on target, namely by using the website method, With this website, safe purchase transactions are fast and appropriate to create a stable food supply. We know that Indonesia still relies on importing rice from outside countries for the food needs of its people, without us knowing that the improvement of the digital system can be able to encouraging food suppliers in Indonesia, with the existence of this website, it is expected to be a bright hope in logistics supply in Indonesia.

Ayu Oktavianingrum; Dwi Nur Hidayati; Ertien Rining Nawangsari

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

The development of the times and technology demands that many people be able to balance in the realm of work, such as UMKM. In its development, it is required to introduce and market its products more easily and modernly. This is what gave rise to the term "Digital Marketing", product marketing that utilizes the internet and other interactive technologies to connect dialogue between producers and consumers. The writer who does community service in Nglebak Village, Bareng District, Jombang Regency helps several UMKM in introducing what Digital Marketing is and how to get started. With the method of implementing UMKM socialization which invites a resource person in his field. Followed by assistance in creating brand identity and E-Commerce. It ends with the physical delivery of brand identity such as business cards, business stickers, etc to UMKM. It was concluded that UMKM in Nglebak Village, who previously did not know the importance of brand identity and Digital Marketing, can now understand the importance of a brand identity and Digital Marketing after following the stages of the community service implementation method carried out by the author.