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This community service article aims to improve the marketing capacity of UMKM Tri.Crochet Situgede through the implementation of an integrated digital marketing strategy. The method used is qualitative with a Participatory Action Research (PAR) approach, involving collaboration between the implementation team and the UMKM owners. The program includes need assessment, branding improvement, promotional content creation, product photography, and optimization of Instagram and TikTok as the primary marketing platforms. Training and technical assistance were provided to enable UMKM to independently create content, manage posting schedules, and expand promotional reach. The results show a significant improvement in visual content quality, audience engagement, account reach, and product visibility. This directly impacted the increase in product sales. The findings indicate that an effective digital marketing strategy can enhance the competitiveness and market penetration of creative UMKM. Ongoing mentoring also proved crucial in ensuring the sustainability of marketing practices applied to handmade craft UMKM, allowing them to continue growing in an increasingly competitive market.

This study aims to analyze the influence of relationship marketing and e-servicescape on customer loyalty of Tokopedia users in Medan City. The rapid development of digital technology encourages Tokopedia to build long-term relationships with customers while creating a convenient and secure online shopping experience. This research employed a quantitative method with an associative approach, using data collected through questionnaires distributed to 100 Tokopedia users in Medan City and analyzed using multiple linear regression. The results show that relationship marketing has a positive and significant effect on customer loyalty, where effective communication, responsive services, and loyalty programs such as Tokopedia Points increase customer trust and emotional attachment. In addition, e-servicescape also has a positive and significant effect on customer loyalty through an attractive interface, easy navigation, and reliable transaction security. Simultaneously, both variables make a substantial contribution to building customer loyalty toward Tokopedia. Thus, effective relationship marketing strategies and high-quality digital environments are crucial factors in maintaining customer loyalty and enhancing Tokopedia’s competitiveness in the increasingly intense e-commerce industry.

Business is an economic activity carried out by individuals or organizations to produce and sell goods or services with the aim of making a profit. The NSH Group Store is a business that sells carpets, pillows, bolsters, and dolls located in the Sei Dadap I/II Plantation, Sei Dadap District, Asahan Regency, North Sumatra 21225. The NSH Group Store was established in 2016 and is owned by Mrs. Siti Komariah Siregar. Among the challenges faced by the NSH Group Store owner are irregular stock procurement. Sales transaction processes still use conventional methods, reducing efficiency and time effectiveness, and potentially leading to data errors. Supply Chain Management is a series of approaches used to efficiently integrate suppliers so that goods can be distributed in the right quantities, locations, and at the right time, with the aim of minimizing overall system costs. A bolster pillow is a pillow that can function as both a pillow and a bolster. Bolster pillows are oval and long, so they can be hugged while sleeping. The benefits of a bolster pillow include maintaining a proper sleeping position, reducing pressure on joints, helping reduce aches, improving sleep quality, and improving overall health. Therefore, by implementing Supply Chain Management (SCM), data processing will be faster and more accurate.

This study aims to develop a predictive model using linear regression to identify potential arrhythmias in the elderly based on electrocardiogram (ECG) data. Data were collected through observations at healthcare facilities from elderly patients with indications of arrhythmia, then preprocessed such as cleaning, normalization, feature selection, and outlier checking were carried out. The features used include PR interval, QRS duration, QT interval, and heart rate. The dataset was divided into training data (80%) and test data (20%) to build and evaluate the model. The training results showed that the model was able to predict the risk of arrhythmia with a Mean Squared Error (MSE) value of 0.15 and a coefficient of determination (R²) close to 1. Evaluation using a confusion matrix showed an accuracy of 76.19%, precision of 82.80%, recall of 76.19%, and F1 score of 72.70%. These results prove that linear regression can be used as an initial approach in the early detection of arrhythmias non-invasively in the elderly. This study provides a foundation for the development of ECG data-based clinical decision support systems and suggests future exploration of more complex models and integration with real-time monitoring technologies.

This study discusses the position of women in the creation of humankind based on Amina Wadud's feminist hermeneutics perspective as an effort to critique classical interpretations of the Qur'an that tend to be gender biased. For centuries, the tradition of interpretation dominated by male exegetes has shaped a theological understanding that places women in a subordinate and inferior position, especially in the narrative of human creation. Amina Wadud, as one of the contemporary Muslim feminists, offers a feminist hermeneutics approach that emphasizes the importance of historical context, linguistic analysis, and women's experiences in understanding the Qur'anic text in a more fair and comprehensive manner. This study specifically examines Wadud's interpretation of QS. An-Nisa 'verse 1, which states that humans were created from nafsun wahidah (one soul). Wadud asserts that this concept indicates the equality of origin between men and women, thereby rejecting the patriarchal view that women were created from men's ribs as second-class beings. The research method used was qualitative with a literature study approach, through analysis of Amina Wadud's works and relevant academic literature. The results of the study show that Wadud's feminist hermeneutics not only serves as a critique of classical interpretations that are laden with patriarchal bias, but also provides a strong theological basis for the recognition of gender equality in Islam. This approach opens up space for women to play an equal role in the social, political, and religious spheres. Thus, Amina Wadud's thinking contributes significantly to building a more inclusive, egalitarian, and gender-equitable understanding of Islam in accordance with the universal values of the Qur'an.

Globalization influences various aspects of life. One impact of globalization is the ease of access to information technology, which also influences moral and character issues. Islamic education is a strategic effort in shaping religious character in response to the challenges of the globalization era. This study aims to examine the role of Islamic Religious Education as a strategic step in strengthening religious character to face the challenges of globalization. The method used is a literature study with a qualitative approach, analyzing phenomena, concepts, and theories based on literature such as books, journals, and articles relevant to the research topic. The main findings of this study indicate that Islamic Religious Education has the potential to build religious character as a provision to face the impact and influence of global culture. This study identifies obstacles in strengthening religious character through Islamic Religious Education and offers solutions and strategies to strengthen that character. The implications of this study emphasize the importance of responding to moral and character issues in the era of globalization with an adaptive approach through solutions and strategies of Islamic Religious Education.

This community service was carried out at SMAS PGRI 1 Mojokerto City with the main goal of improving student discipline through the application of Japanese-style discipline culture. This activity is designed in a structured manner to have a real and sustainable impact on student behavior and the integrity of educational institutions. The method used is a participatory and applicative approach, so that students not only passively receive information, but also actively engage in the process of learning, reflection, and discipline practice. This approach emphasizes the direct involvement of students in activities that foster awareness, responsibility, and positive habits that support the creation of a conducive learning environment. The results of the implementation of activities are divided into three main categories. First, the short-term results seen immediately after the activity are increased students' motivation and understanding of the importance of discipline. Second, the medium-term results that appear within 1-3 months are in the form of real behavioral changes, such as punctuality, neatness, and compliance with school rules. Third, long-term results that contribute to strengthening the integrity of the institution as a school with a high discipline image. Thus, this community service is expected to be able to become a model for implementing a discipline culture that is effective, sustainable, and relevant to the needs of education in Indonesia.

The growing interest in learning the Japanese language in Indonesia, driven by popular culture such as anime, creates a need to understand the effectiveness of different learning media. The non-uniform effectiveness of media for each individual poses a major challenge. Therefore, this study aims to analyze the effectiveness of both anime and textbooks by segmenting learner profiles and identifying key determinants of success using an artificial intelligence approach. This research employed a quantitative method through a questionnaire survey of 120 respondents. The data were analyzed in two stages: the K-Means Clustering algorithm was used to group respondents into learner profiles, and the Decision Tree algorithm was used to identify the most significant factors that differentiate these profiles. The analysis successfully identified three distinct learner profiles: "Intensive & Adaptive Learner," "Flexible Learner," and "Passive Learner." The decision tree revealed that the perception of textbook effectiveness and the frequency of anime use are the strongest predictors in determining a learner's profile, more so than theoretical learning style preferences. It is concluded that media effectiveness is highly dependent on the learner's behavioral and perceptual profile, which underscores the importance of a personalized approach in language education technology.

Selecting the right supplier is a critical aspect of supply chain management, especially in a retail business like Parfume Corner, which relies on product quality, availability, and on-time delivery. This study aims to implement the VIKOR (VlseKriterijumska Optimizacija I Kompromisno Resenje) method as a multi-criteria decision-making approach to determine the best perfume supplier. The VIKOR method was chosen because of its ability to handle conflicts between criteria and produce optimal compromise solutions. The evaluation criteria used include product quality, price, on-time delivery, after-sales service, and flexibility in negotiations. Data were collected from five potential suppliers through observation, interviews, and historical transaction documents. The analysis results showed that one supplier obtained the lowest VIKOR index score, thus being determined as the best compromise solution. The implementation of the VIKOR method proved effective in providing objective and transparent recommendations, which can support Parfume Corner's strategic decisions in building long-term partnerships with reliable suppliers. This approach can also be adapted by similar businesses to improve procurement efficiency and quality. The test results obtained were that in the expert test a Good value was obtained, namely 80%, while in the system test a Very Good conclusion was obtained, namely 100%.

The Merdeka Curriculum represents Indonesia’s national education reform aimed at transforming learning paradigms toward a more contextual, flexible, and student-centered approach aligned with the Pancasila Student Profile. One of its key priorities is fostering critical thinking competence from the elementary level. This article aims to critically analyze the implementation of the Merdeka Curriculum in developing students’ critical thinking skills in Indonesian elementary schools. Employing a conceptual and literature-based approach, this study examines educational policies, theories of critical thinking, and recent research findings (2020–2025). The analysis reveals that the Merdeka Curriculum holds strong potential to enhance critical thinking through differentiated learning, project-based learning, authentic assessment, and the Pancasila Student Profile projects. Nevertheless, its implementation still encounters challenges, particularly regarding teacher competence, infrastructure readiness, and non-reflective learning culture. Therefore, strengthening teacher capacity, reforming assessment systems, and cultivating critical thinking as a school-wide culture are essential to realizing the goals of the Merdeka Curriculum effectively at the elementary education level.

This study aims to understand the impact of income distribution from the “Khas Matab–Agro Eco Edu Tourism” Program on the economic growth of communities in the area of the Al Hidayah Social Foundation (YSA), Bedugul, Bali. Unlike quantitative studies that measure impacts numerically, this research employs a descriptive qualitative approach to explore the perceptions, experiences, and socio-economic changes perceived by program beneficiaries. Data were collected through in-depth interviews, focus group discussions (FGDs), observation, and documentation. Thematic analysis was used to identify key themes related to changes in household income, consumption patterns, micro-enterprise empowerment, and perceptions of fairness in program distribution. The findings indicate that the “Khas Matab–Agro Eco Edu Tourism–Farming” Program not only enhances community economic access but also strengthens economic and social capital in education, fosters a sense of self-reliance, and promotes the sustainability of micro-enterprises. Nevertheless, challenges remain in ensuring equitable income distribution and improving community business management capacity. This study emphasizes the importance of an empowerment-based income distribution approach grounded in social capital theory (Putnam, 2000) and community empowerment theory (Chambers, 1997) for local economic development.

This study aims to determine the effect of Islamic behavior modification strategies through reward implementation on improving children's discipline in early spiritual activities at TK Unggulan An-Nur Surabaya. A quantitative approach was used with the Equivalent Time Sample Design involving 13 children aged 5–6 years. Observations were conducted over three weeks using indicators such as punctuality, attentiveness in prayer sessions, neat sitting, and memorization of short surahs and prayers. The results showed an increase in discipline scores during the first and second weeks when rewards were given, but a decline in the third week when rewards were withheld. These findings indicate that Islamic behavior modification strategies through rewards significantly improve young children’s discipline. Additionally, the effectiveness of the strategy depends on each child’s characteristics and the consistency of reward implementation. The findings support Skinner's reinforcement theory, asserting that positive behavior can be cultivated through proper reinforcement, particularly within the context of Islamic early childhood education.

This community service program aims to enhance public awareness and skills in managing household waste through an innovative recycling-based approach. The main problems identified in the target community include limited understanding of waste segregation, lack of knowledge regarding the economic potential of household waste, and insufficient skills to transform waste materials into useful products. To address these issues, the program was implemented through several stages, including an initial survey to identify community needs, environmental education and awareness sessions, hands-on training on producing recycled products, and continuous mentoring to ensure the sustainability of the activities.The results show a significant increase in participants’ knowledge of proper waste management and recycling concepts. Moreover, the community successfully produced various creative and functional recycled items such as plant pots, household crafts, and other aesthetically valuable products with economic potential. The program also facilitated the establishment of a resident group committed to continuing the initiative independently. Overall, this community service activity demonstrates that practical environmental education can effectively foster ecological awareness, strengthen community participation, and create opportunities for local economic empowerment through the utilization of household waste.

The capacity of village officials to understand village legislative procedures is a key factor in realizing accountable and law-based village governance. However, conditions in Tanjung Village, Pademawu District, Pamekasan Regency indicate that village officials' understanding of the village regulation drafting process is still limited, and there are no regulations regarding the management of village tourism potential. This community service activity aims to improve the legislative capacity of village officials through technical assistance in drafting Village Regulations (Perdes). The method used was a participatory approach through field observations, Focus Group Discussions (FGDs), village legal education, and assistance in drafting simple academic papers and Perdes drafts. The activity results indicate an increased understanding of legislative mechanisms among village officials and the development of a draft Village Regulation on Village Tourism Management, which has been submitted to the Tanjung Village Government as one of the main outputs. Furthermore, this activity contributed to the formation of a local legal culture and increased village government participation in the legislative process. This mentoring model can be replicated in other villages as a strategy to strengthen village governance based on regulations and local needs

Angklung is one of the traditional musical instruments originating from the Sundanese culture in West Java, Indonesia, and has been recognized as an Intangible Cultural Heritage by UNESCO since 2010. This research aims to analyze the functions, values, and development of angklung in West Java society. The study applies a qualitative descriptive approach through literature review, field observations, and interviews with cultural practitioners. The findings show that angklung plays an important role not only as a musical medium but also as a tool for social cohesion, educational development, and cultural identity preservation. Over time, angklung has experienced significant transformation in terms of performance, musical arrangements, and adaptation in modern contexts, such as tourism, creative industries, and international collaborations. However, challenges remain in maintaining authenticity amid commercialization and the declining interest of younger generations in traditional musical arts. This study highlights the need for continuous cultural education, community engagement, and government support to sustain angklung's legacy. The implications of this study contribute to cultural preservation strategies and provide insights into the sustainable development of traditional arts in the modern era.

The popularity of the boys love (BL) genre, a key representation of the LGBTQ community, raises concerns about its potential negative impact on social pathology related to LGBTQ behaviors among fans. Despite the stigma labeling BL enthusiasts as exhibiting deviant sexual behavior (homosexuality), early observations and field findings show that most fans are heterosexual and do not exhibit such behavior. Instead, their engagement represents a cumulative effort to support LGBTQ representation. This research uses a qualitative case study approach, conducted on social media X over four months. Key findings suggest that the primary curative efforts by fans to address the social pathology of LGBTQ are self-control and the establishment of self-boundaries. Self-control is demonstrated through cognitive and decision-making control, while self-boundaries are seen in fans' understanding that fictional content should not be translated into heteronormative reality. Strengthening self-control and self-boundaries lays the foundation for further curative actions, preventing fans from becoming fully integrated into the LGBTQ community.

This study discusses the effectiveness of Indonesia's halal certification system in supporting international standards and increasing global consumer satisfaction. The study uses a descriptive qualitative method with a case study approach to analyze the implementation of the national halal certification system. The results show that the halal certification system has strengthened legal protection and consumer confidence in halal products through synergy between BPJPH, MUI, and LPH. However, there are still challenges in harmonizing halal standards between countries and increasing the recognition of Indonesian certification at the global level. The digitization of the certification process and integration with international standards are considered important to accelerate services and enhance the credibility of the national system. This study recommends strengthening collaboration among stakeholders, international halal diplomacy, and technology-based system innovation so that Indonesia can compete globally and play a role as a world halal certification center

The price of horticultural commodities such as potatoes is highly vulnerable to market fluctuations influenced by factors such as harvest season, distribution, and consumer demand. This study aims to analyze the trend and fluctuation of potato prices in Muara Enim Regency over the past five years, from 2019 to 2023. A descriptive quantitative approach was employed, utilizing secondary data consisting of monthly potato prices in Indonesian rupiah per 100 kilograms. The data were analyzed using average annual prices and the coefficient of variation (CV) to measure the price stability each year. The results indicate significant changes in potato prices across the years. The highest average price occurred in 2021, reaching Rp 879,167 per 100 kg, while the lowest was recorded in 2019 at Rp 760,417. The CV analysis revealed that 2023 was the most volatile year with a CV of 14.75%, indicating a high level of market instability. In contrast, 2022 had the lowest CV at 3.00%, indicating relatively stable prices throughout the year

Employee retention is a crucial aspect in maintaining smooth operations and the quality of human resources within an organization. This study aims to analyze the influence of organizational support, career development, job satisfaction, organizational culture, and work-life balance on production employee retention at PT. Lucky Textile Semarang. The study employed a quantitative approach with a survey method, distributing questionnaires to 307 respondents, selected using the Slovin formula, from a population of 1,325 production employees. Data analysis was performed using multiple linear regression using IBM SPSS Statistics 27. The results indicate that organizational support has no effect on employee retention, career development has a positive and significant effect on employee retention, job satisfaction has a positive and significant effect on employee retention, organizational culture has a positive and significant effect on employee retention, and work-life balance has a positive and significant effect on employee retention. These findings confirm that internal factors related to personal development, job satisfaction, and a healthy work culture are the most important factors in employee retention decisions. Therefore, companies need to prioritize career advancement strategies, improve working conditions, and strengthen organizational culture to maintain a competent workforce in the long term.

This study aims to analyze the influence of Meta Ads, price, and product quality on the online purchase intention of digital products marketed through the Instagram account @cuantanpakamera. This study employs a quantitative approach. The population of this study consists of all 31,800 followers of the @cuantanpakamera Instagram account. The sampling technique used was purposive sampling, involving 125 respondents. Data analysis was conducted using multiple linear regression aided by the Statistical Package for Social Sciences (SPSS) 22.0 for Windows. The results indicate that Meta Ads, price, and product quality variables have a positive and significant effect on online purchase intention. Meta Ads was identified as the most dominant factor influencing online purchase intention. The coefficient of determination (R²) value of 0.663 indicates that the independent variables are able to explain 66.3% of the variation in online purchase intention, while the remaining 33.7% is explained by other factors such as consumer trust, brand awareness, and so forth. This study emphasizes the importance of implementing effective digital advertising strategies and consistent product quality management to enhance consumer purchase intention in the era of social media-based marketing.