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Yasmine Mutiara Lintang; Bugi Nugraha; Akhmad Kasan Gupron

Jurnal Bintang Pendidikan Indonesia 2024 Pusat Riset dan Inovasi Nasional

The aim of this research is to determine the performance of TRT from 2021 to 2023, identify the causes and impacts of TRT that exceeds the standard set time. The research design used is descriptive research with a mixed methods approach (qualitative )The type of data used is qualitative and quantitative data presented in numbers and sentences that support the author's opinion in analyzing this research. Data sources in this research are divided into primary data sources obtained from interviews, observations and literature studies and secondary data sources obtained from company data in the form of throughput data, TRT for 2021 to 2023, printed books, journals and the internet. The results of this research are that the TRT performance at PT Terminal Petikemas Surabaya is good because in 2021 to 2023 the dominant number of trucks at the TRT was less than 30 minutes, although there could be indications of a decline in performance. This decline in performance is indicated by an increase in the number of trucks from 2021 to 2023 on TRT of more than 30 minutes. The causes of TRT exceeding the standard determination time are density factors in the stacking yard, equipment factors (service and availability), human resource factors and natural factors. The negative impact of TRT that exceeds the standard set time is disruption of loading and unloading activities, internal company losses and decreased customer loyalty. Suggestions that can be used in overcoming TRT (Truck Round Time) problems are that good coordination is needed in accordance with Standard Operating Procedures (SOP), good improvisation from human resources, systems and equipment as well as yard planners carrying out various plan innovations by shortening slots so that RTG movements are not too displacement length.

Khofifah Indar Mawar Sari; Weny Rosilawati; Syamsul Hilal

Pajak dan Manajemen Keuangan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research is motivated by the increasing development of sharia banking, the competition in the banking industry will become more competitive and it will become increasingly difficult to maintain customer loyalty. This research aims to analyze the influence of Sharia Financial Literacy, Digital Marketing and Brand Image on customer loyalty. This research is included in Quantitative research. The population of this research was customers of Bank Syariah Indonesia, East OKU Regency, a sample of 96 respondents was taken using calculations using the lemeshow formula. This research data analysis was assisted by using SPSS 26 software to make it easier for researchers to carry out calculations. The results of this research show that sharia financial literacy has a positive and significant effect on customer loyalty with a significance of 0.00 < 0.05, digital marketing has a positive and significant effect on customer loyalty with a significance of 0.00 < 0.05, brand image has a positive and significant effect on customer loyalty with a significance of 0.00 <0.05. The calculated F value is 42,488 and the significant value is 0.00 so that Sharia financial literacy, Digital Marketing and Brand Image simultaneously have a significant positive effect.

Kurniasih Kurniasih; Esti Dwi Rahmawati; Khabib Alia Akhmad

Jurnal Pemimpin Bisnis Inovatif 2024 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Since its establishment, Islamic banks have experienced growth, especially in Indonesia with the largest Muslim population in the world who want an interest-free economic system (riba). This study aims to determine the relationship between Service Quality and Trust on Customer Loyalty through Satisfaction as an intervening variable. The sample was taken using a purposive sampling technique of 97 respondents, with data collected through a Likert scale questionnaire. This study is quantitative and analyzed using the Structural Equation Modeling (SEM PLS) 4.0 method. The results of the analysis show that Service Quality and Trust have a significant effect on Satisfaction, Trust has a significant effect on Customer Loyalty, while Service Quality does not have a significant effect on Customer Loyalty, Satisfaction has a significant effect on Customer Loyalty, Satisfaction is able to mediate the effect of Service Quality and Trust on Customer Loyalty.

Siska Andriani; Amirul Mukminin; Herman Herman

Transformasi: Journal of Economics and Business Management 2024 Universitas 17 Agustus 1945 Semarang

This research aims to analyze the influence of emotional branding strategies in increasing customer loyalty to the Umama Brand in Bima City. Emotional branding is an approach that creates an emotional bond between consumers and brands through the use of elements such as stories, symbols and values that are relevant to local culture. This research uses a qualitative method with a case study approach. Data was collected through in-depth interviews, observation and documentation analysis. The research results show that the emotional branding strategy implemented by Umama Brand has succeeded in creating strong emotional relationships with customers, which has a positive impact on the level of customer loyalty. These findings show the importance of emotional branding as an effective strategy in maintaining and increasing customer loyalty in a competitive market.  

Tesya Anggraeni Firdaus; Zandra Dwanita Widodo; Syahri Alhusin

International Journal of Entrepreneurship and Management 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In giving an image to a brand , people also assess business ethics and quality a company's services . People who have high taste in assessing business ethics will prioritize the quality of services provided by the company . If a business ethic that is considered good enough is accompanied by a company's social responsibility, then society will be more interested in providing a good attitude towards the company. The objectives of this research are as follows: 1) To determine the influence of business ethics on customer loyalty. 2) To determine the effect of service quality on customer loyalty. 3) To determine the effect of brand image on customer loyalty. This research was conducted at the PT. Gojek located in Solo . The subjects of this research are consumers of PT. Gojek/ The population in this research is Go-Jek users in the city of Solo. In this research, the sampling technique was carried out using probability sampling , namely random sampling . The sample used was 104 respondents who were Go-Jek users. The research results show that the variable business ethics shows a β coefficient of 0.237 at a significance level of 0.026. The service quality variable shows a β coefficient of 0.292 at a significance level of 0.000. The brand image variable shows a β coefficient of 0.292 at a significance level of 0.000. The Fcount value is 51.107 with a sig value of 0.000. Apart from that, it can also be seen that the calculated F value is 51.107 > F table 2.69, so it can be concluded that Ha is accepted and H0 is rejected . It can be concluded that business ethics, service quality and brand image have a positive and significant effect on customer loyalty.

Mage’virawati; Andi Baso Adil Natsir; Yusri Muhammad Yusuf

Jurnal Bintang Manajemen (JUBIMA) 2024 Pusat Riset dan Inovasi Nasional

Service quality management is certainly important in today's increasingly competitive business world. This, of course, is inseparable from the competition of business people in providing services that are guided by meeting customer needs that are able to exceed customer expectations. Customers who meet their needs and feel that the service provided by the service provider exceeds what they expect, then there will be a sense of satisfaction having used the service from the provider. The purpose of this study isto find out the influence of the quality of ornamental corals and how much the service quality affects customer satisfaction in CV. Bali Samudra Anugrah. The type of research used is Quantitative. The data sources used came from Primary Data and Secondary Data with the research methods used, namely questionnaires, literature studies and observations. Hresults of research on the impact of service quality on customer satisfaction in CV. Bali Samudra Anugrah, concluded that there is a significant influence between service quality and customer satisfaction. Based on several test results such as simple linear regression analysis, it was found that the variables of service quality and customer satisfaction showed a positive relationship. The results of this research analysis also show that each variable makes a great contribution to customer satisfaction. Based on several test results such as simple linear regression analysis, it was found that the variables of service quality and customer satisfaction showed a positive relationship. The results of this research analysis also show that each variable makes a great contribution to customer satisfaction.   ,  

Fani Anisa Rahmawati; Esti Dwi Rahmawati; Indra Hastuti

Jurnal Pemimpin Bisnis Inovatif 2024 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

This research aims to analyze the mediating role of customer satisfaction on the influence of brand image and promotion on customer loyalty among users of skintific skincare products in Solo Raya. The population in this study were all users of skintific skincare products in Solo Raya who had used skintific products for at least the last 6 months and the total sample in this study was 96 respondents. The variables used in this research are brand image, promotion, customer satisfaction, and customer loyalty. The data used in this research is primary data. The data collection method used was a questionnaire. The data analysis technique used was Structural Equation Modeling-Partial Least Square (SEM-PLS) and the SmartPLS 4.0 program. The results of this research show that brand image and promotion have a positive and significant effect on customer satisfaction, brand image has a positive and significant effect on customer loyalty, promotion has no significant effect on customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty, customer satisfaction is able to mediate The influence of brand image on customer loyalty and customer satisfaction are not able to mediate the influence of promotions on customer loyalty.

Nirma Fitriana; Hilda Hilda; Riduwansah Riduwansah

Jurnal Bisnis, Ekonomi Syariah, dan Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to determine the influence of service quality and perceived value on customer loyalty of ATM card users at BSB Syariah KCP UIN Raden Fatah Palembang through satisfaction as an intervening variable. This research uses primary data with a quantitative approach in the form of distributing questionnaires with a sample collection method using purposive sampling with the Hair et.al formula which received as many as 150 respondents. The research instrument testing technique uses SEM-PLS using an analysis tool in the form of SmartPLS version 3.0. The results of this research show that: (1) service quality has a positive and significant effect on customer loyalty; (2) perceived value has a positive and significant effect on customer loyalty; (3) service quality has a positive and significant effect on customer satisfaction; (4) perceived value has a positive and significant effect on customer satisfaction; (5) customer satisfaction has a positive and significant effect on customer loyalty; (6) service quality has a positive and significant effect on customer loyalty through customer satisfaction as an intervening variable; (7) perceived value has a positive and significant effect on customer loyalty through customer satisfaction as an intervening variable.

Anna Wijayanti; Hadita Hadita; Neng Siti Komariah; Dewi Puspaningtyas Faeni; Yayan Hendayana

Jurnal Riset dan Inovasi Manajemen 2024 International Forum of Researchers and Lecturers

This research aims to find out whether purchasing decisions can influence product variety and customer trust in customer loyalty to SEVENTEEN's K-Pop album. The method used in this research is quantitative. The sample used was 100 respondents and focused only on the SEVENTEEN fanbase. The sampling technique uses Purposive Sampling technique. The data collection technique uses a questionnaire. The data analysis technique uses the SmartPLS 4.0 software statistical method. The results of this research show that there are variables that influence each other, as in the following brief explanation: 1). Product variations do not have a positive and significant effect on purchasing decisions, 2). Customer Trust has a positive and significant effect on Purchasing Decisions, 3). Product variety has a positive and significant effect on customer loyalty, 4). Customer Trust has a positive and significant effect on Customer Loyalty, 5). Purchasing Decisions have a positive and significant effect on Customer Loyalty, 6). Purchasing Decisions are not able to fully mediate Product Variations on Customer Loyalty, 7). Purchasing Decisions are able to fully mediate Customer Trust towards Customer Loyalty.    

Mujito Mujito; Syamsurizal; Noorsidi Aizuddin Bin Hj. Mat Noor

International Journal of Management and Digital Sciences 2024 International Forum of Researchers and Lecturers

This study explores the significant role of digital trust and transparency in fostering customer loyalty in online banking services. As the financial sector increasingly shifts towards digital platforms, understanding the dynamics of customer retention becomes crucial for banking institutions. The research adopts a quantitative approach, using a survey questionnaire distributed to over 200 participants with experience in digital banking services. The findings reveal that both digital trust and transparency are pivotal in shaping customer loyalty. Specifically, digital transparency-in areas such as data security, privacy, and operational clarity-was found to have a stronger correlation with customer retention than trust alone. The study emphasizes that transparency not only boosts customer confidence but also strengthens long-term loyalty by reducing perceived risks and uncertainties. Additionally, the research highlights that customer engagement, driven by transparent communication and reliable services, plays a significant role in mediating the relationship between transparency and loyalty. The study further discusses the implications for banking institutions, suggesting that focusing on transparent practices, clear communication about security measures, and data usage can lead to enhanced customer satisfaction and long-term retention. Future research could investigate the impact of cultural differences on digital trust and transparency in banking, as well as explore the role of emerging technologies like blockchain in furthering transparency and trust in financial transactions.

Rohmawati Rohmawati; Siti Aisyah; Eli Masnawati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Customer loyalty is a key aspect for the success and desirability of a retail business. Product variations can be an effective approach to increasing customer loyalty. However, in-depth understanding of various product strategies that can increase customer loyalty is still limited. The aim of this research is to explore and understand the variations in product strategies that can be implemented by Palapa Toserba to increase customer loyalty. This research uses a qualitative approach, data is collected through interviews with customers and observation. The results of this research can increase customer loyalty. This research provides valuable insight for Palapa Toserba Wadung Asri and other retail companies in implementing effective product variety strategies to increase customer loyalty    

Pina Ulandari; Rian Surenda

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

This research begins with the discovery of problems related to guests being less satisfied in terms of facilities and services at Truntum Hotel Padang. The purpose of this study was to analyze the effect of Brand Experience and Brand Image on Visitor Loyalty at Hotel Truntum Padang. The research population was 3890 guests of Truntum Padang Hotel with purposive sampling method obtained a sample of 97 respondents. Data analysis was carried out with descriptive statistical tests and SPSS.16. The results of the study were seen from the average respondents on the brand experience variable 90.46% with very good criteria, the brand image variable 89.86% with very good criteria, and the visitor loyalty variable 94.41% with very good criteria. The results of multiple linear regression tests obtained an F count value of 15.618 with a sig of 0.00 <0.05, so regression can be used. Brand experience and brand image have a significant effect on visitor loyalty. The adjusted R square value of 0.233 means that the brand experience and brand image variables affect 23.3% of the Truntum Padang Hotel.

Astin Rambu Guna; Rambu Yetty Kalaway; Raynesta Mikaela Indri Malo

Router : Jurnal Teknik Informatika dan Terapan 2024 Asosiasi Profesi Telekomunikasi dan Informatika Indonesia

Furniture has high added value and significant global competitiveness, largely due to the diversity of natural raw materials available in Indonesia, such as wood, rattan, and bamboo, as well as distinctive and high-quality designs. This advantage is supported by the skills and competence of the available human resources, making Indonesian furniture superior to products from other countries. Product quality is a key element in winning market competition, as it impacts customer satisfaction and loyalty. Masnur Joglo, a furniture company located on Jl. Muara Karya, specializes in producing various types of furniture from high-quality woods such as super mahogany and red teak. However, the purchasing system, which requires customers to visit the store directly and manually record prices, results in inefficiencies in terms of time and transportation costs. Customers often need to visit multiple stores to find the desired product, which is an inefficient process. To address these challenges, this study proposes the development of an Android-based sales application as a solution. This application is designed to expand Masnur Joglo's market reach and facilitate online ordering of furniture products, anytime and anywhere. The study aims to design and develop an Android-based sales information system that can enhance operational efficiency and streamline the sales process while better meeting customer needs. The application development method employs the waterfall model and uses MySQL and Firebase databases.  

Amalia, Laili Risqi; Prasetya, Adhitya Yoga

Marketing Journal 2024 Sekolah Tinggi Ilmu Ekonomi Totalwin

This research is related to the influence of customer satisfaction, brand image and service quality on customer loyalty. (Case Study at PT Anugerah Prestasi Nusantara Purwokerto). The purpose of this research is to determine the influence of customer satisfaction, brand image, and service quality on customer loyalty. The respondents in this study were 100 people who live in Purwokerto using an accidental sampling technique. The data collection methods used were questionnaires, interviews and observations. Meanwhile, the method used to analyze the data is using the SPSS program. The results of this research show that customer satisfaction has a positive and significant effect on customer loyalty at PT Anugerah Prestasi Nusantara, brand image has a positive and significant effect on customer loyalty at PT Anugerah Prestasi Nusantara, service quality has a positive and significant effect on customer loyalty at PT Anugerah Prestasi Nusantara. This proves that customer satisfaction, brand image and service quality can increase customer loyalty at PT Anugerah Prestasi Nusantara Purwokerto

Khoiriyah, Ulfatul; Prasetya, Adhitya Yoga

Marketing Journal 2024 Sekolah Tinggi Ilmu Ekonomi Totalwin

The aim of this research is to determine the effect of product quality on customer loyalty at the Berkah Jaya Supermarket, Purwokerto. To determine the effect of customer service on customer loyalty at the Berkah Jaya Supermarket, Purwokerto. To determine the effect of promotions on customer loyalty at the Berkah Jaya Supermarket, Purwokerto. The population in this study is customers. who visit and shop at Berkah Jaya Purwokerto Supermarket. The method used in this research is accidental sampling. The formula used by Rao Purba. Data collection using questionnaires. The method used to analyze the data is multiple linear regression analysis and uses SPSS software. The research results show that the Product Quality variable has a positive and significant effect on customer loyalty of 6.279 with significance level 0.000; the service quality variable has a significant positive effect on customer loyalty of 8.896 with a significance level of 0.000; and the promotion variable has a positive and significant effect on customer loyalty of 5.406 with a significance level of 0.000. Overall, the independent variable has an influence of 94.9% influenced by the dependent variable, and the remaining 5.1% is influenced by other variables not found in this research.

Endang Lestari; Arlina Nurbaity Lubis; Beby Karina Fawzeea Sembiring

Proceeding. of The International Conference on Business and Economics 2024 Universitas 17 Agustus 1945 Semarang

This research aims to analyze the influence of price perceptions, service quality and trust on Gojek Customer Loyalty at the University of North Sumatra. The object of this research is Gojek users at the University of North Sumatra. The sampling technique uses non-probability sampling, the Convenience Sampling method. The number of samples used in this research was 218 respondents. The analytical method used in this research is a multiple linear regression model. The research results show that price perception has a positive and significant effect on Gojek Customer Loyalty at the University of North Sumatra. Service quality has a negative and insignificant effect on Gojek Customer Loyalty at the University of North Sumatra. Trust has a positive and significant effect on Gojek Customer Loyalty at the University of North Sumatra.

Ainiyatul Mukarromah; Iswati Iswati; Emilia Pranata

Jurnal Ekonomi, Akuntansi, dan Perpajakan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the effect of service quality, perceived value, and customer satisfaction on customer loyalty at Tanjung Decoration. Service quality, perceived value and customer satisfaction are key factors influencing purchase decisions and customer retention in the decoration service industry. However, there has not been much research specifically examining the relationship between these variables in the context of Tanjung Decoration. This research is worth conducting for several reasons. First, Tanjung Decoration is a major player in the fast-growing decoration industry, and an understanding of the factors that influence customer loyalty will help them improve their marketing and service strategies. Second, with a focus on service quality, perceived value, and customer satisfaction, this research will provide valuable insights for managers and practitioners in developing more effective programs to increase customer loyalty. Third, this research will complement the literature on marketing management and consumer behavior by providing a more in-depth understanding of the factors that influence purchasing behavior and customer loyalty in the context of the decoration services industry. By combining appropriate research methodology with a strong theoretical framework, this research is expected to make a significant contribution to the development of knowledge in the field of marketing management and consumer behavior. The results of this study are expected to be a valuable reference source for researchers, practitioners, and other stakeholders interested in understanding and improving customer loyalty in the decoration service industry.    

Teguh H.S; Naufal G.R; Nani Hartati

Jurnal Pengabdian dan Pembangunan Lokal 2024 Lembaga Pengembangan Kinerja Dosen

This research aims to analyze marketing strategies and factors that influence the success of SMEs in the martabak business in the Sukatani area, Bekasi Regency, which coincides in Sukadarma Village, Kampung Serengseng Jaya. MSMEs play an important role in the local economy, but often face challenges in competing with larger businesses. To identify effective strategies, we conducted a qualitative study using in-depth interviews with Martabak MSME owners and used SWOT analysis to identify strengths, weaknesses, opportunities and threats faced. The research results show that the use of social media as a marketing tool, product innovation and service quality are the main factors that contribute to the success of martabak MSMEs. Additionally, partnerships with local suppliers and a deep understanding of consumer preferences have also proven important. The challenges faced include intense competition, fluctuations in raw material prices, and limited capital. Thus, this research provides insight into the best practices that can be implemented by martabak MSMEs to increase the competitiveness and sustainability of their businesses. The proposed strategic recommendations include increasing digital skills, product diversification, and developing customer loyalty programs

Ryegi Anandia; Youmil Abrian

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

This research is motivated by one of the substitute hotels of the Pangeran Group, namely the Pangeran City Padang Hotel, which is still considered good among 3 star hotels. The aim of this research is to analyze the extent to which customer experience influences customer loyalty at the Pangeran City Padang Hotel.  This research uses an Associative Causal type with a cause and effect approach or relationship because it uses quantitative methods. Data was obtained from distributing surveys to research respondents. The Customer experience variable obtained an average result of 66.33 with a range of 63 - 75 categorized as very good, the Customer loyalty variable obtained an average result of 38.16 with a range of 37.8 - 45 categorized as very good. with a sample mean value of 0.581, the t-statistic value of 4.213 is greater than 1.96 and the p value of 0.000 is less than 0.05, so it can be said that the Customer experience variable has a significant positive effect on the Customer loyalty variable. So the hypothesis accepted in this research is Ha while the hypothesis Ho is rejected, it can be concluded that where there is an increase in good customers it will increase customer loyalty to return to the Pangeran City Padang Hotel.

Almadina Rakhmaniar

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2024 International Forum of Researchers and Lecturers

This study aims to examine the role of interpersonal communication in increasing customer loyalty in the retail industry. The research method used is quantitative with data collection through questionnaires involving 100 respondents. The validity test results show that all research items are valid with a significance value of 0.000 <0.05. The reliability test resulted in a Cronbach's Alpha value of 0.768 which is greater than 0.700, so the instrument is declared reliable. The F test results show a calculated F value of 28.884, indicating that overall, the interpersonal communication quality variables have a significant influence on customer loyalty. The t test reveals that each independent variable has a calculated t value greater than the t table, indicating a significant effect of each variable on the dependent variable. The coefficient of determination (R Square) of 0.373 indicates that 37.3% of the variation in customer loyalty can be explained by the quality of interpersonal communication. The conclusion of this study is that interpersonal communication has a significant and positive influence on customer loyalty in the retail industry. This finding underscores the importance of effective interpersonal communication strategies in increasing customer loyalty. The results of this study can serve as a basis for developing better communication strategies in an effort to increase customer loyalty in the retail industry.