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Renauli Simajuntak; Dorlan Naibaho; Pestaria Naibaho

Jurnal Pendidikan Agama dan Teologi 2023 International Forum of Researchers and Lecturers

The aim of this research is to determine the influence of Christian Religious Education and Character education on the formation of spiritual attitudes in class VIII students at SMP Negeri 1 Simanindo for the 2022/2023 academic year. The method used in this research is quantitative descriptive inferential. The population is all class VIII students of SMP Negeri 1 Simanindo for the 2022/2023 academic year, totaling 155 people and a sample of 40 people was determined, which is 25% of the total population. Data was collected using a positive closed questionnaire with 36 items. The results of data analysis show that there is an influence of Christian Religious Education and Moral Education learning on the formation of spiritual attitudes of class VIII students at SMP Negeri 1 Simanindo for the 2022/2023 Academic Year: 1) Test the analysis requirements: a) positive relationship test obtained by the value rxy = 0.536 > rtable (a=0.05,n=40) = 0.312, thus it is known that there is a positive relationship between variable n-2=38)= 2.021, thus there is a significant relationship between variable b) Regression coefficient of determination test (r2) = 28.8%. 3) Test the hypothesis using the F test to obtain Fcount > Ftable=(a=0.05, dk numerator k=18, dk denominator=n-2=40-2=38) namely 15.35 > 1.51 Thus Ha accepted and H0 rejected.

Wawan Setiawan; Muhajirin Muhajirin

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

This research aims to determine the influence of trust and punctuality on purchasing decisions on the Grab application. This research is of associative type. The population used was all consumers using the Grab application (study of consumers in Bima City) who had purchased products on the Grab application. The sampling technique used was purposive sampling so that a sample of 96 respondents was obtained. The research instrument used is a Likert scale questionnaire with data analysis techniques, namely validity test, reliability test, multiple regression analysis, correlation coefficient, determination test, T test and F test. The results of this research conclude that Trust (X1) has a significant effect on Purchasing Decisions (Y), Timeliness (X2) has a significant effect on Purchasing Decisions (Y).

Venni Yolanda; Tri Inda Fadhila Rahma; Arnida Wahyuni Lubis

JUREKSI (Journal of Islamic Economics and Finance) 2023 STIKes Ibnu Sina Ajibarang

This research is based on the influence of understanding tax regulations, tax rates, and taxpayer awareness on restaurant taxpayer compliance in Medan City. This research aims to determine the effect of understanding tax regulations, tax rates and taxpayer awareness on restaurant taxpayer compliance. Understanding tax regulations is knowledge and understanding of the rights and obligations as a taxpayer, tax rates are knowledge and understanding of PKP and tax rates, taxpayer awareness is awareness that paying taxes is an obligation. and taxpayer compliance is complying with the rules set by taxation. This research uses a quantitative method with an associative approach, data collection techniques using questionnaires. The sample size in this research was 40 restaurants in Medan City. The sampling technique uses random sampling technique. Data were analyzed using multiple linear regression methods. The results of the research show that Law Number 28 of 2007 explains the General Provisions and Procedures for Taxation and Medan City Regional Regulation Number 12 of 2003 discusses restaurant taxes and the tax rates imposed, tcount for variable X1 (0.699) is smaller than ttable ( 2,028) then it can be said that partial understanding of tax regulations does not have a significant effect on restaurant taxpayer compliance and the restaurant tax rate is 10% (ten percent) of the restaurant tax base, namely the amount of payments made to restaurants, t calculated for variable X2 (2,349 ) is greater than ttable (2.028), so it can be said that the tax rate has a significant influence on restaurant taxpayer compliance, while taxpayer awareness in paying taxes is the taxpayer's behavior in the form of views or feelings involving knowledge, belief and reasoning accompanied by a tendency to acting in accordance with the regulations provided by the tax provisions system, tcount for variable The research results from the simultaneous test hypothesis with a significance level of 5% show that Fcount (9.292) is greater than Ftable (2.87) so that all independent variables consisting of understanding of tax regulations, tax rates and awareness of taxpayers simultaneously have a significant effect on the dependent variable, namely restaurant taxpayer compliance.

Yastin Resu

Intellektika : Jurnal Ilmiah Mahasiswa 2023 STIKes Ibnu Sina Ajibarang

The purpose of this research is to find out how professional training and career development impact employee performance. The South Sulawesi Province Representative Financial and Development Supervisory Agency (BPKP) is the subject of this inspection. This research uses primary data; Samples were obtained using random sampling and data analysis was carried out using multiple linear analysis. The samples collected were 40 employees. The survey results were tested for reliability and validity using multiple linear regression analysis and hypothesis testing, t test and F test. Positive and significant results were obtained through analysis of the relationship between employee performance variables (Y) and training variables (X1), with a significance level of (0.004 <0.05). Positive and significant results were obtained using the career development variable (X2) with a significance threshold of t (0.000 <0.05). However, based on the results of simultaneous tests with a significance level of t < a (0.000 – <0.05), the variables are employee performance (Y) and professional training (X1) and career development (X2) as well as conveying positive and meaningful results to others.  

Ramadhinik Nanda Putri; Indah Yuni Astuti; Endah Kurniawati

Intellektika : Jurnal Ilmiah Mahasiswa 2023 STIKes Ibnu Sina Ajibarang

This research aims to determine the influence of communication, conflict and work discipline on employee performance. The research method used is a quantitative method with a descriptive approach. Data collection in this research was carried out by distributing questionnaires to 30 Sekar Ayu Kediri employees and calculated using the SPSS Version 25 application. Data analysis techniques used included Validity Test, Reliability Test, Classic Assumption Test (Normality Test, Multicollinearity, Heteroscedasticity , Linearity), Multiple Linear Regression Analysis, t Test, F Test, and R2 Coefficient of Determination Test. In the Validity Test, it is known that all question items (X1, X2, Then in the reliability test, it is known that the Cronbach Alpha value is > 0.60 so that the indicators for each question are declared reliable. In the t test it is known that all items have a positive value and <0.05 so that all items (Communication, Conflict, Work Discipline) have a partial effect on employee performance. Furthermore, in the F test it is known that the value of Sig. for all items together it is 0.000 < 0.05 so that all items are declared to have a simultaneous effect on employee performance. The final test, namely the R2 Coefficient of Determination Test, shows a result of 95.2%, which means that the variables of communication, conflict and work discipline can really influence employee performance and with this result it can be said that this research is successful because it has an Rsquare value > 50%.

Aknes Diana Silaban; Wilson Simanjuntak; Taripar Aripin Samosir; Damayanti Nababan; Ronny Simatupang

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2023 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The research aims to determine the positive and significant influence of exemplary Christian Religious Education teachers on the character of students in class VIII of SMP Negeri 4 Pollung for the 2023/2024 academic year. The research hypothesis is that there is a positive and significant influence between the example of Christian Religious Education teachers on the character of class VIII students at SMP Negeri 4 Pollung for the 2023/2024 academic year. Descriptive quantitative research method. The population of all class VIII students at SMP Negeri 4 Pollung for the 2023/2024 academic year who are Protestant Christians is 102 people. Sampling was taken using Random Sampling technique (randomly) of 40% of the total population, namely 40 people. The research instrument is a closed questionnaire. The results of data analysis obtained: 1) regression equation. 2) The determination test revealed that the influence was 37.09%. 3) Testing the hypothesis obtained tcount=4.748>ttable=2.021, so H0 is rejected and Ha is accepted, namely that there is a positive and significant influence between the example of Christian Religious Education teachers on the character of class VIII students at SMP Negeri 4 Pollung for the 2023/2024 academic year.

Dessi Simorangkir; Hasudungan Simatupang; Sudirman Lase

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2023 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The aim of this research is to determine the influence of external motivation by Christian religious education teachers on the learning attitudes of Class VII students at SMP N 1 Harian for the 2022/2023 academic year. The research method used is a quantitative method. The population is all 40 students of Class VII of SMP N 1 Harian. Data was collected using a positive closed questionnaire with 40 items, namely 20 items for variable 1) Test the analysis requirements: a) positive relationship test obtained rxy = 0.608 > rtable(=0.05,n=40) = 0.312. b) Testing a significant relationship obtained tcount= 4.719 > ttable(=0.05, dk=n-2=38)= 2.021. 2) Influence test: a) Regression equation test, obtained the regression equation Y ̂="13.29"+0.78X. b) Regression coefficient of determination test (r2) = 36.9%. 3) Test the hypothesis using the F test to obtain Fcount > Ftable=(=0.05, dk numerator k=20, dk denominator=n-2=40-2=38) namely 22.26 > 1.51. Thus Ha is accepted and H0 is rejected.

Krisdayanti Ritonga; Oktober Tua Aritonang; Wilson Simanjuntak; Risden Anakampun; Senida Harefa

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2023 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The purpose of this research is to determine the positive and significant influence of the use of learning videos on interest in studying Christian Religious Education and Characteristics of class XI students at SMA Negeri 1 Balige T.P 2023/2024. The method used in this research is a quantitative method, with a one shot case study experimental approach. The population was all class Data was collected using observation and a questionnaire totaling 48 items, namely 22 items for variable Negeri 1 Balige T.P 2023/2024: 1) Test the analysis requirements: a) positive relationship test obtained rxy = 0.549 > rtable(=0.05,n=36) = 0.329. b) Testing a significant relationship obtained a value of tcount= 3.827 > ttable(=0.05,dk=n-2=34)= 2.042. 2) Influence test: a) Regression equation test, obtained the regression equation Y ̂="23.97"+0.88X. b) Regression coefficient of determination test (r2) = 30.1%. 3) Test the hypothesis using the F test to obtain Fcount > Ftable=(=0.05, dk numerator k=22, dk denominator=n-2=36-2=34) namely 14.65 > 1.62. Thus Ha is accepted and H0 is rejected.

Armela Nababan; Senida Harefa; Robinhot Sihombing

Sinar Kasih: Jurnal Pendidikan Agama dan Filsafat 2023 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The aim of this research is to determine the positive and significant influence of the use of the Contextual Teaching and Learning Model on the Learning Motivation of Christian Religious Education in class VIII of SMP Negeri 3 Lintongnihuta, Humbang Hasundutan district, for the 2022/2023 academic year. The method used in this research is descriptive quantitative, with a population of all class VIII students at SMP Negeri 3 Lintongnihuta for the 2022/2023 academic year, totaling 191 people and a sample of 48 people, which is 25% of the total population. Data was collected using a closed questionnaire of 37 items, of which 19 questionnaire items were for variable X and 18 questionnaire items were for variable Y which were compiled by the author based on variable indicators according to expert theory. 1) Results of data analysis: a) positive relationship test obtained by the value rxy = 0.585 > rtable(a=0.05,n=48) = 0.284, thus it is known that there is a positive relationship between variable X and variable Y. b) Test The significant relationship obtained is the value tcount= 4.889 > ttable(a=0.05,dk=n-2=46)= 2.021, thus there is a significant relationship between variable X and variable Y. 2) Test the influence: a) Test the regression equation , the regression equation Y ̂="31","45"+0.45X is obtained. b) Regression coefficient of determination test (r2) = 34.2%. 3) Test the hypothesis using the F test to obtain Fcount > Ftable=(a=0.05, dk numerator k=22, dk denominator=n-2=48-2=46) namely 23.84 > 1.51. Thus, the research hypothesis which states that there is a positive and significant influence of the use of the Contextual Teaching and Learning Model on the Learning Motivation of Christian Religious Education of Class VIII Students at SMP Negeri 3 Lintongnihuta, Humbang Hasundutan Regency for the 2022/2023 Academic Year is accepted.

Anjelina Pardede; Dame Taruli Simamora; Sandy Ariawan; Rida Gultom; Ronny Simatupang

Sinar Kasih: Jurnal Pendidikan Agama dan Filsafat 2023 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The aim of this research is to find out whether there is a positive and significant influence of the inquiry learning model on the learning creativity of class VII students at SMP Negeri 5 Sipahutar, Sipahutar District, North Tapanuli Regency for the 2022/2023 Academic Year. The research method used is an inferential descriptive quantitative research method. The population is all class VII students at SMP Negeri 5 Sipahutar, Sipahutar District, North Tapanuli Regency for the 2022/2023 academic year, totaling 102 people and a sample of 46 people was determined using random sampling techniques. Data was collected using a closed questionnaire with 35 items, namely 18 items for variable X and 17 items for variable Y and was tested on 36 students who were not research respondents. The results of data analysis show that there is a positive and significant influence of the inquiry learning model on the learning creativity of class VII students at SMP Negeri 5 Sipahutar, Sipahutar District, North Tapanuli Regency for the 2022/2023 Academic Year: 1) Test the analysis requirements: a) test a positive relationship to obtain an rxy value = 0.664 > rtable(a=0.05,n-2=46-2=44) = 0.2907. b) Testing a significant relationship obtained tcount= 5.883 > ttable(a=0.05, dk=n-2=44)= 2.021. 2) Influence test: a) Regression equation test, obtained the regression equation Y ̂="13.32"+0.66X. b) Regression coefficient of determination test (r2) = 44%. 3) Test the hypothesis using the F test to obtain Fcount > Ftable=(a=0.05, dk numerator k=25, dk denominator=n-2=46-2=44) namely 34.60 > 1.51. Thus Ha is accepted and H0 is rejected.

Lestari Hutahaean; Hasudungan Simatupang; Marudut Situmorang; Dorlan Naibaho; Lince R.T Simamora +1 more

Sinar Kasih: Jurnal Pendidikan Agama dan Filsafat 2023 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The aim of this research is to determine the positive and significant influence of using group work methods on the learning outcomes of Christian Religious Education and Character Education for class VIII odd semester students at SMP Negeri 4 Balige for the 2023/2024 academic year. The method used in this research uses quantitative methods with descriptive and inferential approaches. The population is all class VIII odd semester students at SMP Negeri 4 Balige for the 2023/2024 academic year who are Protestant Christians totaling 208 people and the sample was determined to be 42 people, namely 20% of the total population. Data was collected using positive closed items with 23 questionnaire items for variable odd semester at SMP Negeri 4 Balige Academic Year 2023/2024: 1) Test analysis requirements: a) positive relationship test obtained value rxy = 0.460 > rtable(a=0.05,n=42) = 0.304 thus it is known that there is positive relationship between variable variable Y. c) Regression coefficient of determination test (r2) = 21.2%. 2) Influence test: Regression equation test, obtained the regression equation Y ̂="58.20"+0.41X. Thus Ha is accepted and H0 is rejected.

Kristiani Sinaga; Lince R.T Simamora; Rawatri Sitanggang

Sinar Kasih: Jurnal Pendidikan Agama dan Filsafat 2023 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The aim of this research is to determine the positive and significant influence of the Coperative Script learning model on the active learning of PAK students in Class VIII of SMP Negeri 3 Lintongnihuta for the 2022/2023 academic year. The method used in this research is quantitative descriptive, with a population of all class VIII students at SMP Negeri 3 Lintongnihuta totaling 191 people and a sample of 48 people, namely 25% of the total population. Data was collected using a positive closed questionnaire of 40 items, of which 25 questionnaire items were for variable 2022/2023 Academic Year: 1) Test the analysis requirements: a) positive relationship test obtained by the value rxy = 0.493 > rtable(a=0.05,n=48) = 0.284, thus it is known that there is a positive relationship between variable X and variable Y. b) Testing a significant relationship, the value obtained is tcount= 3.839 > ttable(a=0.05,dk=n-2=46)= 2.021, thus there is a significant relationship between variable X and variable Y. 2) Test the influence : a) Test the regression equation, obtained the regression equation Y ̂="24","91"+0.29X. b) Regression coefficient of determination test (r2) = 24.3%. Thus Ha is accepted and H0 is rejected.

Brigita Indah Sari; Wilson Simanjuntak; Nisma Simorangkir

Sinar Kasih: Jurnal Pendidikan Agama dan Filsafat 2023 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The aim of this research is to determine the positive and significant influence of Christian Religious Education teacher guidance on the morale of class X students at SMK Negeri 1 Palipi for the 2022/2023 academic year. The research method used is a quantitative research method. The population is all 122 class Data was collected using a positive closed questionnaire with 55 items, namely 22 items for variable /2023: 1) Test the analysis requirements: a) positive relationship test obtained rxy = 0.587 > rtable(=0.05,n=40) = 0.312. b) Testing a significant relationship obtained tcount= 4.474 > ttable(=0.05, dk=n-2=38)= 2.021. 2) Influence test: a) Regression equation test, obtained regression equation. b) Regression coefficient of determination test (r2) = 34.5%. 3) Test the hypothesis using the F test to obtain Fcount > Ftable=(=0.05, dk numerator k=21, dk denominator=n-2=40-2=38) namely 19.98 > 1.51. Thus, Ha, namely that there is a positive and significant influence of Christian Religious Education teacher guidance on the morale of class

Octaviani, Reninda

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the effect of growth, profitability, and dividend policy on the share price of PT. Bank Central Asia Tbk in the 2017-2021 period. The type of data used is secondary data derived from the company's annual report. The sample of this study amounted to 30 samples using the purposive sampling method from 1 company that matched the criteria in 5 periods. Data analysis used using descriptive statistical analysis tests, classical assumption tests, multiple linear regression analysis tests, and hypothesis tests. The results of this study show that the T value of Profitability Growth has a positive and significant effect of 0.005 on the Share Price, the Dividend Policy has a positive and significant effect of 0.005 on the Stock Price. The result of the regression calculation is that the value of the coefficient of determination (R square) is 0.998 or 99.8%. This mean that the influence between the independent variable (X1) and (X2) on the dependent variable (Y) is 99.8%.  

Putri Patricia Situmorang; Malani Simanungkalit; Ronny Simatupang

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2023 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The research aims to determine whether there is a positive and significant influence from the implementation of the cooperative integrated reading and composition model on the interest in learning PAK of class IX students of SMP Negeri 3 Sitio-tio Samosir Regency for the 2023/2024 academic year. The research hypothesis is that there is a positive and significant influence between the application of the cooperative integrated reading and composition model on the interest in learning PAK of class IX students of SMP Negeri 3 Sitio-tio Samosir Regency for the 2023/2024 academic year. This research is a regression research using Descriptive and Inferential Statistics techniques. The population of all students in grades VII-IX of SMP Negeri 3 Sitio-tio for the 2023/2024 academic year who are Protestant Christians is 177 people. Purposive sampling was 33 people. The research instruments were closed questionnaires and observations. The results of the analysis requirements obtained values ​​rcount=0.599>rtabel=0.344 and tcount=4.165>ttable=2.042 indicating a relationship between the cooperative integrated reading and composition model and students' interest in learning PAK and obtained the regression equation. The determination test showed that the magnitude of the influence of the cooperative integrated reading and composition model on interest in studying Christian Religious Education for class IX students at SMP Negeri 3 Sitio-tio for the 2023/2024 academic year was 35.88%. Hypothesis testing obtained Fcount=17.162>Ftable=3.32, so H0 is rejected and Ha is accepted. The research concluded that there was a positive and significant influence between the cooperative integrated reading and composition model on interest in studying Christian Religious Education of class IX students at SMP Negeri 3 Sitio-tio, Samosir Regency, Academic Year 2023/2024.

Ya’ti Ikhwani Nasution; Haidir Harianja

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Students from the Islamic economics and business faculty at UIN Syahada Padangsisimpuan have a high interest in entrepreneurship. So there are many students who have their own businesses, and some students who do not have an interest in entrepreneurship. The aim of this research is to determine and analyze the influence of the environment, education and income on the entrepreneurial interest of students at the Islamic Economics and Business Faculty of UIN Syahada Padangsisimpuan. This research is quantitative research. The data collection technique used was a questionnaire method which was obtained directly from respondents, namely students at the Islamic Economics and Business Faculty of UIN Syahada Padangsidimpuan. Analyzed using statistical tools, namely SPSS Version 22. Based on the results of multiple regression measurements, it shows that there is a simultaneous influence between the variables of education, environment and income on the interest in entrepreneurship of students at the Islamic Economics and Business Faculty of UIN Syahada Padangsisimpuan

Nila rizkia; Ita Purnama

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

This research aims to determine the influence of Shopping lifestyle and Fashion Involvement on the Impulse Buying Behavior of the People of Bima City. In this research, the type of associative research is used, namely research that is to find out the relationship between two or more variables and in this research the researcher wants to know the relationship between the variables shopping lifestyle (X1), fashion involvement (X2), and the variable impulse buying behavior (Y). The population used in the research was all the people of Bima City who had worn the unknown number of the Umama brand hijab (unknown population) and used a purposive sampling technique. The sampling in this research was 100 respondents. The research instrument uses a Likert scale using validity tests, reliability tests, classical assumption tests, multiple linear regression, correlation coefficient analysis (R), determination coefficient analysis (R2), t test and f test. The research results show that 1) There is a significant influence of shopping lifestyle on the impulse buying behavior of the people of Bima City. 2) There is no significant influence of fashion involvement on the impulse buying behavior of the people of Bima City. 3) Shopping lifestyle and fashion involvement together have a significant influence on the impulse buying behavior of the people of Bima City.  

Yossy Nurega Dinakhandi; Sonny Subroto Maheri Laksono; Nuril Aulia Munawaroh

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is motivated by a company operating in the convection/sewing sector. The aim of this research is to explain the influence of competence, work experience, work commitment on the productivity of production employees. This research was carried out at CV Zaada Usaha Mulia Kediri. The research method used is a quantitative method using questionnaires as data. This research uses a saturated sampling technique. The sample in this research was all 47 production employees of CV Zaada Usaha Mulia Kediri. The technique used for analysis is the IBM SPSS program version 22. The data analysis technique in this research is validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, f test. The results of this test concluded that the t test results showed that the competency variable partially had a significant positive effect on employee productivity with a significant value of 0.003 and a t value of 3.119. The work experience variable partially has a positive and insignificant effect on employee productivity with a significant value of 0.356 and a t-count value of 0.933. The work commitment variable partially has a significant positive effect on employee productivity with a significant value of 0.004 and a t value of 3.075. And the results of the f test show that the variables competency, work experience and work commitment have a significant effect on the productivity of production employees with a significant value of 0.000 and an F value of 20.909.

Aulia Rakhman; Netty Indrawati; Selfidiana Roza

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to examine the effect of job training on employee performance at Class IIB Solok Penitentiary. While the research sample was determined using the saturated sample method by including all research samples in a population, for this research the sample was taken from all employees of Class IIB Solok Correctional Institution as many as 83 people. The types of data used include instrument testing, simple regression analysis, coefficient of determination and hypothesis testing. The results of this study indicate that there is a significant effect of job training on employee performance in all employees of Class IIB Solok Penitentiary. This is evidenced by using the t test with a tcount of 2.153 > ttable 1.664 with a significant value of 0.034 <0.05. It can be concluded that job training has an effect on employee performance in class IIB correctional institutions in Solok City or the hypothesis is accepted. This means that the job training provided is very influential for the performance of employees in class IIB correctional institutions in Solok City.

Erlia Novita Sari; Deby Santyo Rusandy; Anita Sumelvia Dewi

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research discuesses the loss of Green Marketing, Social Media Marketing, and Promotion of Purchase Decisions in Mekar Swalayan Kediri. this research aims to find out the result of the influence of green marketing, sosial media marketing, and promotion on purchasing decisions in Mekar Swalayan Kediri. the method in this research in quantitative. Data collection techniques using primary data and secondary data. Sampling in this study using purposive sampling teachnique with 99 customers. Data processing uses validity test, reliability test, classic assumption test, multiple linear regression, t test, F test, and the coefficient of determination (R2). There is a partial effect between Green Marketing on Purchase Decision where the results of the t test obtained a significant value of 0,009 < 0,05. There is a partial effect between Social Media Marketing on Purchase Decision where the results of the t test show a significance value of 0,011 < 0,05. There is a partial effect between Promotion on Purchase Decision wehere the results of the t test obtained a significance value of 0,002 < 0,05. There is a simultaneous effect of Green Marketing, Social Media Marketing, and Promotion on Purchase Decision where the results of the F test get a significance value of 0,000 < 0,05.