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Muhammad Dimas; Muhammad Irwan Padli Nasution

Jurnal Manajemen Riset Inovasi 2024 Pusat Riset dan Inovasi Nasional

In the rapidly developing digital era, online businesses face increasing challenges to achieve significant profits without sacrificing spending efficiency. To overcome this challenge, an optimal online marketing strategy is needed that can reach the right target market without significantly increasing operational costs. This journal discusses several online marketing strategies that are effective in increasing profits relevant to expenditure. From a deep understanding of the target market to the use of social media and careful data analysis, every step taken is based on the principles of efficiency and effectiveness. By implementing the right marketing strategies, businesses can increase their visibility online, attract more potential customers, and increase sales conversions without having to exceed their available budget. Thus, this journal provides practical guidance for business owners and marketers to achieve success in their online sales without sacrificing profitability.

Lokot Muda Harahap; Syafika; Syarifah Khalisa Adila; Frans Andreas Purba

Jurnal Manajemen Riset Inovasi 2024 Pusat Riset dan Inovasi Nasional

Human Resource Management (HRM) in agribusiness has an important role in increasing the efficiency and productivity of agribusiness businesses. Agribusiness as an important sector in the Indonesian economy requires qualified and competent human resources to improve the quality of the products and services produced. Therefore, agribusiness human resource management must be able to improve the quality and quantity of agricultural production, as well as increase the ability of farmers and breeders to face market changes and environmental changes. In this paper, we will discuss the development of agribusiness human resource management in Indonesia, including strategies that can be used to improve the performance and success of agribusiness businesses.  

Ciek Julyati Hisyam; Aryo Anargya Hakim Putra; Fairuz Dhiya Putri; Muhammad Sufyan Rabbani; Selvy Gita Cahyani

Jurnal Publikasi Ekonomi dan Akuntansi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The franchise business trend is growing rapidly, including in the iced tea trade. One of them that is currently viral is the Solo iced tea franchise business. This research examines the widespread trading of solo iced tea franchises from the field and habitus perspective of Pierre Boudieu. In this research, researchers used a qualitative and descriptive approach about the rise of the Solo Ice Tea Business. The author uses case study research with literature study and in-depth interviews. Habitus' perspective shows that people's consumption habits and preferences for local products contribute to the popularity and growth of this franchise. The development of the Es Teh Solo franchise is strongly influenced by the interaction between social structure (Field) and individual disposition (Habitus). The combination of economic, social and cultural capital is the key to success in a competitive market.    

Indri Sri Asdini; Azahra Salwa; Sylvia Amanda; Danny Ajar Baskoro; Lenti Susana Saragih

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

This study examines the influence of social media on business communication development in Shopee. Through online surveys and interviews, data were collected from 100 respondents and 30 randomly selected consumers. The analysis results indicate that Shopee's communication strategy through social media is effective in enhancing customer interaction and influencing purchasing decisions. Positive responses to content, content influence on purchases, and Shopee's responsiveness to consumer interactions serve as evidence of the success of these strategies. The implications of these findings emphasize the importance of investing in innovative content development and training for social media response teams.

Fatma Sari; Hamdi Abdul Karim; Susanda Febriani

Manajemen Kreatif Jurnal (MAKREJU) 2024 Pusat Riset dan Inovasi Nasional

The educational institutions at the moment are controlled in the financial management of schools in the educational institution. Therefore, in an educational institution it is very important to implement a system of guarantees in the financial management of the school so that the educational institutions can manage their finances effectively and effectively. The aim of this research is to look at the system of funding in the school's financial management in SMAN 5. This research uses qualitative methodology, in particular using descriptive analysis and type of research case studies in the field. This research focuses on the theme of school education. Research findings suggest that budgetary planning has been proven effective by the existence of accurate manual accounting evidence and financial management carried out with the principles of openness and public accountability. Financial management at SMAN 5 Payakrasuh has successfully adopted the concept of openness and accountability in its internal reporting. It has been found that 85% of the money has been spent according to the planned.

Ika Puji Rahayu; Indra Himawan Susanto; Pudjijuniarto Pudjijuniarto; Soni Sulistyarto

Jurnal Publikasi Ilmu Psikologi. 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

Mood or mood is an important part of a person's psychological well-being. Several studies show that physical exercise can positively influence mood. One of the factors that influences an athlete's mental and emotional readiness is mood. Mood Profile for Weightlifting athletes is an important factor that needs to be analyzed. This research aimed to determine the relationship between athletes' moods and the success rate of snatches in weightlifting athletes at PABSI Jatim Surabaya before PORPROV 2025. This qualitative research used mixed methods. Mixed methods is a research approach that combines or associates qualitative and quantitative forms. A research method that uses qualitative data and is described descriptively. The Total Sample Method is a sampling method with the number of samples equal to the population. The sample was taken using total sampling because the population was less than 100 and the entire population was used as the research sample (Masturoh & Anggita, 2018). The sample that can be used is the population sample taken from Provincial Weightlifting athletes (aged 13 - 23 years) totaling 8 people and is only limited so that they can be used as one training group by filling in a mood profile questionnaire and recording the snatch technique. Of the 8 respondents who took the snatch test, all appeared confident. However, when holding and doing the snatch, there is a feeling of doubt and anxiety about whether or not you can accept the weight of the snatch if it is already above. However, after doing the snatch test, he also felt happy by releasing endorphins in his body. The results of the before and after research show that the "Medium" category with the highest percentage is the anger indicator (AMR) of 71.43% and 42.86%, and the confused mood indicator (SSB) of 53.57% and 71%. Indicators with moderate percentages include full energy indicators (PNT) of 85.71% and 75%, self-assessment (PDR) of 80.36% and 80%, and depression (DPS) of 44.64% and 63%. The percentage of fatigue indicators (KLH) was 53.57% and 42.85% and tension indicators (KTG) were 57.14% and 50%. The conclusion of the research on the analysis of the relationship between athlete's mood and the success rate of snatches in weightlifting athletes at PABSI East Java, Surabaya is in the "Medium" condition. Negative mood conditions in the "Medium" category such as fatigue, anger, tension, confusion, and depression indicate that athletes are not feeling stressed mentally and physically. Meanwhile, positive mood conditions in the "Medium" category make athletes have a good mood, such as being full of energy and self-confidence. This is possible because the training portion is good and the conditions leading to PORPROV 2025 are still quite long. So there are still many athletes who experience good mood conditions so the presence of this athlete's mood also supports the athlete's successful performance both during training and during competitions.      

Iqbal Maulana; Muhammad Yasin

Jurnal Ekonomi dan Pembangunan Indonesia 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Cooperatives are business entities based on family principles and aim to improve the welfare of members. Organizational and capital completeness are two important factors that determine the effectiveness of cooperatives in achieving their goals. Organizational completeness refers to the structure and governance of a good cooperative, including the existence of an optimally functioning board, supervisor, and member meeting. This research uses a qualitative method. The results of this study reveal that a complete cooperative organization is the key to success in running a cooperative system. In addition to having complete administrators, supervisors, and member meetings, cooperatives also need to have a strong institutional structure. In addition, in terms of capital, having sufficient sources of funds will enable the cooperative to develop its business, expand its range of services, and have financial resilience in the face of risks that may arise. Thus, the overall comprehensiveness of the cooperative's organization and capital will be instrumental in determining the success of the cooperative system. Both aspects support each other to create an operational environment that is stable, transparent, and able to respond to challenges and opportunities in the market.

Dwi Astuti; Kristiana Sri Utami

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to determine the effect of motivation and work discipline on employee productivity at Joglo Girli Resto & Café in Kulon Progo, Yogyakarta. The company's access to high-quality human resources (HR) is very important. There is even an assumption that having access to good human resources is essential to achieving success. Therefore, to achieve high quality human resources, the organization as a whole must participate as much as possible in the process of developing its own human resources (HR investment). Regression, correlation, and hypothesis testing were used in statistical analysis in this study. The results of this study, employee productivity is significantly influenced by motivation by 14.6%. After hypothesis testing, the t value > t table, or (2.185 > 2.048). Employee productivity is significantly influenced by work discipline by 48.8%. After testing the hypothesis, the value of t count> t table (5.165> 2.101). Employee productivity is significantly influenced by work discipline and motivation simultaneously, as seen in the regression equation Y = 0.749 + 0.110 X1 + 0.665 X2. The contribution of influence is 45.8%, and the hypothesis test results in F count greater than F table, or (13.231 > 2.947).    

Epik Teyebu; Kasim Yahiji; Rahmin Thalib Husain; Ilyas Daud

Jurnal Budi Pekerti Agama Islam 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The Qur'an as a beacon of life for Muslims has holiness, authenticity and breadth of discussion that never dries up, in fact it cannot be refuted in line with advances in science and technology. The existence of the Al-Qur'an revealed by Allah as a revelation to the Prophet Muhammad SAW in the form of a mushaf has very interesting and complex dynamics to be studied and practiced as a guide to mankind. The word tarbiyah is used for a broader meaning, namely the process of coaching and direction for the formation of personality and mental attitudes, while the word taklim is used for a more specific meaning, namely the process of providing provisions in the form of knowledge and skills and ta'dib is the material taught including language lessons, speech lessons. , good writing lessons, history lessons about heroes and great commanders in order to absorb the experience of their success, swimming, archery and horse riding (skills lessons). Based on the terms above, education according to the Qur'an is formulated as an effort carried out in a planned and gradual manner to provide knowledge, skills and mental attitudes to students as provisions for carrying out their duties as servants and caliphs of Allah on earth. Based on the terms above, education according to the Qur'an is formulated as an effort carried out in a planned and gradual manner to provide knowledge, skills and mental attitudes to students as provisions for carrying out their duties as servants and caliphs of Allah on earth. The aim of education according to the Qur'an is to develop humans so that they are able to carry out their functions as servants of Allah and His caliphs in order to build this world in accordance with the concepts set by Allah or in other words to make humans devoted to Allah SWT.

Anjeli Mutiara Sella Simanjuntak; Khairunnisa Nasution; Susmitha Marina Angel; Mei Vina Estetika Br Sembiring; Anastasia Desmeria Br Ginting +4 more

Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

Student learning motivation is an important component in the educational process that influences student success, especially in Indonesian language subjects in elementary schools. This research aims to analyze the factors that cause students' low learning motivation towards Indonesian language subjects. This research uses a qualitative approach using interviews and observations in class V of SD Negeri 106811 Bandar Setia. The research results show several factors that influence students' low learning motivation, such as personal interest, perception of subjects, teaching methods, learning environment and availability of learning resources. This research provides practical recommendations for educators and stakeholders to increase student learning motivation in Indonesian language subjects in elementary schools.

Septynia Heryudini; Defa Oktaviani; Cicih Widianingsih; Anisa Muktidena Mutiara Astri; Eva Wulandari

Jurnal Akuntan Publik 2024 International Forum of Researchers and Lecturers

This research aims to analyze the flow/process of village financial management planning and analyze how villages can design the preparation of the Village Revenue and Expenditure Budget (APBD) in Candiretno Village, Secang District, Magelang Regency. The results of village development planning deliberations (MUSRENBANGDES) are used as the basis for preparing the Village Government Work Plan (RKPDesa) which serves as a guideline for the use of village funds in accordance with development priorities and community aspirations. The aim of preparing village government work plans is to improve the welfare of village communities and improve the quality of life of village communities. The village development index through customer satisfaction questionnaires is used to evaluate the success of villages in achieving inclusive and sustainable development.

Nabila Calista; Dya Anggun Yunita Arifin; Dita Salsabilla Putri; Siti Ballis Nihayatuzzain; Fitri Amalia

Globe: Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan 2024 Asosiasi Riset Ilmu Teknik Indonesia

Efficient and high quality public transportation is an important factor in overcoming traffic congestion problems in metropolitan areas. Transjakarta, as one of the largest mass transit systems in Indonesia, plays a key role in providing reliable transportation services for the people of Jakarta. Customer satisfaction with Transjakarta officer services is a crucial factor in ensuring the success and sustainability of this system. This research aims to analyze the level of customer satisfaction with the quality of service provided by Transjakarta officers. By using quantitative methods and collecting primary data through online questionnaires as well as secondary data from related sources, this research evaluates various aspects of service, such as friendliness, speed of response, and clarity of information provided by officers. The results of this analysis are expected to provide valuable insights for Transjakarta in identifying areas that require improvement and devising strategies to increase overall customer satisfaction, thereby maintaining loyalty and competitiveness in the public transportation industry.

Stefani Christin; Akbelhaqqi Dalhats; Kevin Pratama Nafis; Marvellino Kurniawan; Rozak Uyub Faozan +1 more

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The coffee shop industry in Indonesia is experiencing rapid growth, driven by the cultural tradition of coffee consumption and the transformation of digital-based businesses. Kakaku Coffee, founded by Fitra Alhady in 2020 in East Jakarta, is a successful example of a coffee shop that combines high-quality coffee with an authentic Japanese cultural concept. Despite achieving initial success, Kakaku Coffee faces challenges such as long service times and limited parking space. This study aims to formulate a comprehensive development strategy for Kakaku Coffee using SWOT analysis. By identifying the internal and external factors affecting Kakaku Coffee's performance, this study provides practical and applicable recommendations. The method used is descriptive qualitative research with purposive and snowball sampling techniques. The analysis results show five strengths, five weaknesses, four opportunities, and three threats faced by Kakaku Coffee, along with applicable TOWS strategies. This research is expected to serve as a reference for other SMEs looking to adopt similar strategies in a competitive industry.    

Ribut Santosa; Purwati Ratna Wahyuni; Amir Hamzah; Bambang Hermanto

Karya Nyata : Jurnal Pengabdian kepada Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

This community service aims to develop superior agribusiness products based on local wisdom in Batuputih Laok Village, Batuputih Subdistrict, Sumenep Regency. The implementation method includes five main stages: needs identification and analysis, program and action plan development, training and counseling, program implementation, and monitoring, evaluation, and follow-up. The results show a significant increase in agricultural productivity and quality due to the integration of modern agricultural technology with local knowledge. Corn productivity increased by 30%, and the quality of tobacco produced improved, leading to higher selling prices. Support from the government, research institutions, the private sector, and active community participation were key factors in the program's success. In conclusion, this program successfully improved farmers' welfare and strengthened the village's agribusiness capacity sustainably.

Sani Susanti; Efridayanti Efridayanti; Imel Tamara Ambarita; Nurwidia Kasih; Samuel Kristian Putra Hasibuan

Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

In the field of education or within the scope of school facilities and infrastructure management is an important factor in creating an ideal and effective learning environment for students at school. With the planning, procurement, organization, use, and elimination of educational facilities and infrastructure, all these aspects are interrelated and affect each other. This procedure needs to be done carefully and precisely in order to create efficient and effective conditions within the school environment. Facilities and infrastructure in its implementation will be a good resource for students and teachers if managed properly will have a positive impact on both parties to create an attractive learning environment and increase student success. This study aims to determine how the management of facilities and infrastructure carried out by the school in SMAS Pertiwi Medan, whether the facilities and infrastructure in the school meet the criteria for good management of educational facilities and infrastructure. The method in this study uses qualitative research methods. From the results of the study, researchers found that in the management of facilities and infrastructure at SMAS Pertiwi Medan school has been adequate to be categorized as a school that has effective and good management of facilities and infrastructure for students in the school.This can be seen from the results of observations made by researchers in terms of existing buildings in the school, complete classrooms, libraries, laboratories, sports halls, and can be seen in areas outside the school such as vehicle parking facilities and also school canteens, this can increase student learning motivation by having adequate facilities and infrastructure for learning in SMAS Pertiwi Medan.

Shofinatul Wahdah Nur Aulia; Masiyah Kholmi

Jurnal Strategi Bisnis Teknologi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Corporate Social Responsibility (CSR) is a must for companies that want to build a sustainable reputation and support the development of the surrounding community. This research discusses the strategic planning of the Corporate Social Responsibility (CSR) program for crab suppliers in Lamongan, with a case study at UD. Aulia. The aim of this research is to identify sustainable priorities and goals to ensure CSR programs provide long-term benefits for local communities and the environment. Through a qualitative approach, this research explores the important role of Human Resources (HR) in supporting and implementing CSR in companies. The research results show that effective HR practices, such as employee training and development and diversity policies, have a significant contribution to the success of CSR programs. The social impact of CSR programs includes increasing community economic welfare, reducing unemployment, and preserving marine ecosystems. The economic impact includes the creation of new jobs and increased fishermen's income. Thus, strategic planning for the CSR program at UD. Aulia is able to create a sustainable positive impact on society and the environment through identifying the right priorities and inclusive collaboration with crab suppliers.

Muhamad Ma’ruf; Kristiana Sri Utami

Jurnal Manajemen Kewirausahaan dan Teknologi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

SDM becomes one of the important factors in determining the success of a company with the presence of work motivation, then the performance of employees will improve and the objectives of the company will be realized. The research was done at the Phathok 25 bakpia factory. Using a type of quantitative research method of saturated sampling with a questionnaire. The sample was given to the employees of the Bakpia Factory at the 25th grade with (X) motivation and (Y) performance. This study was analyzed using the IBM SPSS Statistics program 26. Results from the data processing of the study found that giving work motivation influenced the performance of employees who stated that the Validity Test and the Reliability Test had a fairly large cronbach alpha coefficient above 0.60. Whereas the correlation test 0.012 < of 0.05 then concluded there was a significant.    

Br Tarigan, Eli Agustina; Jeni Sinurat; Ibersina Br Ginting; Rossy Pratiwi Sihombing; Putri Kemala Dewi Lubis

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to analyze the operational risks faced by Rumah Makan Ondo Batak Grill, a famous culinary business on Jl. Weaving Factory No. 45, Sei Putih Tengah, Medan Petisah District, Medan City, North Sumatra. The qualitative method used in this research is data collection techniques by conducting direct observations and interviews with the owner of the Ondo Grill Batak Restaurant. The research results reveal that there are several significant operational risks, including hygiene and food safety risks, equipment damage risks, employee absenteeism risks, and customer number risks. To manage possible risks, Ondo Restaurant has implemented several strategies, such as regular employee training regarding food hygiene and safety, routine maintenance and inspection of cooking equipment, and development of an employee attendance management system. Apart from that, this restaurant is also diversifying its menu and promotions to attract more customers and maintain income stability. This research concludes that effective operational risk management is very important for the survival and success of Ondo Restaurant. The recommendations provided include improving the risk monitoring system and implementing risk management strategies on a regular basis.

Deni Sunaryo; Berliana Febriyanti; Dian Denta Alumi; Fahaina Izzatul Jannah; Ratu Bintang Apriliani +2 more

Karya Nyata : Jurnal Pengabdian kepada Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Waste is one of the biggest environmental problems in Indonesia. Based on data from the 2014 Central Statistics Agency (in Angga & Djunaidi, 2017) it shows that Indonesia produces around 187.2 million tons of waste / year and is in second place as the largest waste producer in the world. Waste not only comes from households but also from the school environment. If this waste is left unchecked, it can cause disease. This large amount of waste is also caused by people's lack of concern for the environment. Therefore, it requires an appropriate management strategy, one of which is through recycling. The waste recycling training aims to increase knowledge of dealing with plastic waste and develop the creativity of Purwakarta State Primary School teachers so that they are able to process waste into learning media as well as capital for students to understand learning more easily through waste recycling training. Implementation methods include environmental observation, problem identification, determining service activities, coordinating service activities with prospective participants, implementing training. The waste recycling training activity has been successful and running smoothly, able to develop creativity and increase teachers' knowledge regarding waste managent.

Alifia Bilqish; Alliyah Putri; Try Suci Prastiwi; Juni Sahla Nasution

Jurnal Motivasi Pendidikan dan Bahasa 2024 International Forum of Researchers and Lecturers

Assessing speaking ability is a complex task, more difficult than assessing listening, reading, or writing abilities. This is because what is said when speaking is quickly forgotten, so evaluation requires sufficient time to pay attention to the speaking process, not just knowledge of the material being discussed. To carry out this evaluation, the research method generally used is a review of related literature. This research involves collecting information related to a specific topic. In order for a speaking ability evaluation to be carried out successfully, it is necessary to properly understand the basic concepts, learning processes, evaluation techniques, as well as planning and implementation procedures.