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This research was conducted to find out whether product attributes, service quality, and electronic word of mouth affect purchasing decisions for Wardah Liptrik at Shopee. This research is a quantitative research. The sample of this research is Shopee application users who have made transactions more than once on applications that are distributed to 100 respondents. Data analysis was performed using multiple linear analysis techniques which were processed using the SPSS data processing application version 25. The results showed that product attributes and service quality had an effect on purchasing decisions, but the EWOM variable had no effect on purchasing decisions. The results provide managerial implications for business people to add product attributes and improve service quality in order to increase consumer repurchase interest. With increasing purchasing decisions, it is expected that a business that is run can develop and be sustainable.

Tujuan dari penelitian ini adalah untuk memperoleh pengetahuan terkait pengaruh frekuensi penjualan, kepercayaan berbelanja, dan keamanan berbelanja terhadap minat kaum muda untuk melakukan pembelian dari toko e-commerce di Solo Raya. Penelitian penjelasan semacam ini menggunakan metodologi kuantitatif. Remaja dari wilayah Solo Raya yang berusia antara 15 dan 25 tahun menjadi populasi penelitian. Purposive sampling digunakan untuk memilih sampel 129 peserta dari survei online yang diselesaikan. Komputer SPSS 23.0 digunakan untuk analisis regresi linier berganda dari data penelitian. Menurut temuan studi dan analisis data, kepercayaan belanja, keamanan belanja, dan frekuensi belanja semua berdampak pada niat konsumen untuk melakukan pembelian online. Hasil subtes menunjukkan bahwa frekuensi, keamanan belanja, dan kepercayaan belanja secara signifikan mempengaruhi kemungkinan melakukan pembelian online.

Globalisasi yang membawa dampak berupa perkembangan kemajuan teknologi yang dapat kita nikmati saat ini. Dengan adanya kemajuan teknologi dapat mengubah segala aspek kehidupan termasuk didalam dunia bisnis. Adanya kemajuan teknologi dalam dunia bisnis ditandai dengan muncul dan berkembangnya e-commerce dalam kehidupan, salah satunya adalah Shopee online shop. Pertumbuhan e-commerce yang bergerak pesat tentunya akan meningkatkan daya saing dalam bidang e-commerce ini. Tak hanya itu, adanya bisnis e-commerce ini dapat meningkatkan pertumbuhan ekonomi di Indonesia. Melihat banyaknya pesaing maka Shopee tentunya memerlukan strategi untuk menciptakan suatu inovasi baru dari masa ke masa guna untuk menumbuhkan loyalitas bagi para customernya. Kepuasaan customer selalu menjadi prioritas utama bagi para pedagang dalam dunia e-commerce. Kepuasan customer menjadi salah satu factor yang penting dalam kesuksesan suatu bisnis e-commerce itu sendiri. Begitu pula dengan Shopee. Tujuan dilakukannya penelitian ini berguna untuk menganalisis sistem teknologi informasi manajemen dan upaya pengembangannya yang kini terjadi pada bisnis e-commerce shopee. Metode yang digunakan untuk meneliti kali ini menggunakan metode kualitatif dengan pendekatan deskriptif dan juga metode studi kepustakaan. Dalam hasil analisis kali ini menunjukkan bahwa bisnis e-commerce, Shopee Indonesia berpotensi untuk menjadi suatu perusahaan belanja online terbesar dan terlaris yang menyediakan berbagai produk dan manfaat pelayanan serta jaminan keamanan yang memadai baik dalam pembelian produknya maupun transaksi yang berlangsung. Selain itu, dapat diketahui bahwa terdapat suatu dampak pengaruh yang positif terhadap hubungan antara suatu reward yang berikan oleh shopee seperti koin, jasa pengiriman, dan event bulanan yang ada dengan loyalitas pengguna Shopee.

Penelitian ini bertujuan: (1) untuk mengetahui apakah ada pengaruh Kemudahan Transaksi terhadap Keputusan Pembelian di dishopee pada mahasiswa Manajemen di Universitas Utama Potensial. (2) untuk mengetahui apakah ada pengaruh keamanan transaksi terhadap keputusan pembelian dishopee mahasiswa Manajemen Universitas Potensi Utama. (3) untuk mengetahui apakah terdapat pengaruh Customer Service Quality terhadap Keputusan Pembelian di Shopee pada Mahasiswa Manajemen Universitas Potensi Utama. Metode dalam penelitian ini menggunakan pendekatan kuantitatif. Jumlah sampel dalam penelitian ini adalah 84 responden. Teknik pengumpulan data dalam penelitian ini menggunakan angket atau angket yang dibagikan kepada mahasiswa Manajemen di Universitas Potensi Utama. Analisis data menggunakan uji regresi linier berganda atau statistik deskriptif. Pengolahan data dalam penelitian ini menggunakan SPSS 25 For windows. Berdasarkan penelitian menunjukkan bahwa kemudahan transaksi berpengaruh secara parsial terhadap keputusan pembelian dengan nilai Asymp. Sig. (2-ekor) dari 0,000. Keamanan transaksi berpengaruh secara parsial terhadap keputusan pembelian dengan nilai Asymp. Sig. (2-tailed) sebesar 0,003 maka kualitas pelayanan pelanggan tidak berpengaruh secara parsial terhadap keputusan pembelian dengan nilai Asymp. Sig. (2-ekor) sebesar 0,688.

Kegiatan ini merupakan kegiatan pengabdian masyarakat implementasi manajemen teknologi, berfokus pada pengajaran dan implementasi aplikasi shopee, tujuan pada kegiatan ini adalah memberikan pemahaman dan ilmu pengetahuan mengenai penjualan online kepada masyarakat, kegiatan ini dilakukan di uinsu dan di rumah si pelaku usaha, Kegiatan ini menggunakan pendekatan pembelajaran pelayanan. Pembelajaran layanan  merupakan pendekatan menyajikan suatu penerapan praktis dari pengetahuan baru dan berbagai keterampilan melalui proyek/tugas terstuktur dan kegiatan lainnya. Untuk itu, tim menyajikan teori dan praktik secara berurutan. Teori disajikan pada awal pelatihan kemudian disusul dengan aksi praktik. Objek pengajaran menyiapkan gadget berbasis android dan melakukan pengecekan jaringan agar mudah mengakses internet. Kami sebagai tim berharap semoga dari kegiatan ini dapat meningkatkan ilmu dan wawasan dan tentunya pelaku usaha yang belum menggunakan teknologi dalam usahanya bisa menggunakannya karena kegiatan ini. Jadi tidak tertinggal dari pengusaha pengusaha lainnya apalagi diera digital ini semua manusia menggunakan digital dalam aktivitasnya.

Ngijo Village, Tasikmadu District, Karanganyar Regency has various potentials, one of which is the snack industry. Observation results, Partners have a good opportunity as evidenced by an increase in sales turnover every month. Partners have taken advantage of marketplaces such as Shopee, Tokopedia, OLX. Partner's understanding of banking digitalization is important to have, the problem is that Partners have not used internet banking. Community Service Activities carried out on Saturday 23 July 2022 in the form of a Workshop aimed at introducing internet banking as a strategy to improve sales performance. In practice, all partners are very enthusiastic about participating in the Workshop. By looking at the performance of Partners participating in simulations and doing exercises, it shows an increase in understanding where student partners have gained a good understanding of the use of internet banking to improve sales performance.

This research is quantitative to answer questions about the influence of service quality and promotion on purchase satisfaction in the Shopee marketplace. Data collection was conducted by distributing questionnaires to 100 Shopee marketplace customers at Panca Budi University. The model used is Multiple Regression and processed using SPSS. The research results indicate that service quality and promotion together (simultaneously) have a positive and significant impact on consumer purchase satisfaction. Service quality has a positive and significant impact on purchase satisfaction in the Shopee marketplace. The promotion has a positive and significant impact on purchase satisfaction in the Shopee marketplace. The determinant coefficient, in this case, means that 82.5% of consumer purchase satisfaction can be obtained and explained by service quality and promotion.

Penelitian ini adalah bertujuan untuk mengetahui bagaimana mahasiswa UKSW mempersepsikan iklan YouTube Top-4E-Commerce di Indonesia serta untuk mengetahui 4 iklan terbaik manakah yang memiliki nilai persepsi paling tinggi. Strategi dan jenis penelitan yang digunakan adalah penelitian kuantitatif deskriptif. Hasil penelitian menunjukkan bahwa Tokopedia merupakan iklan yang memiliki persepsi terbaik, disusul oleh Shopee, Lazada, dan Bukalapak. Iklan e-commercedi YouTube memunculkan persepsi positif yang ditunjukkan dengan mayoritas responden pernah melakukan transaksi menggunakan e-commercedan yang paling dominan melalui Tokopedia. Kesimpulan dari penelitian ini adalah bahwa kehadiran YouTube dalam periode yang sedang berlangsung seharusnya berubah menjadi panggung berbasis video yang dapat memperkenalkan semua informasi yang dibutuhkan kliennya dan harus lebih dinamis dalam menangkal dan mencegah segala bentuk kesalahan.

This research is motivated by the existence of one marketplace application. This study discusses the style of language in featured advertisements in the application. Advertising language style has the ability to convince readers by playing words or phrases so that readers are influenced to use the product. The purpose of this study is to analyze and describe the style of advertising language in the shopee application. The method used is descriptive qualitative method. The data in this study is the style of advertising language and the source of the data in the study is advertisements for shopee features that appear on youtube and television. The data collection technique in this study is the method of listening. Based on the results of the discussion on the analysis of the use of advertising language style on YouTube, it can be concluded that the Shopee application uses persuasive language style in the advertisements that are displayed, namely the use of repetition figurehead.

Penelitian ini bertujuan untuk menjelaskan pengaruh karakteristik pekerjaan, pengembangan karir dan kompensasi terhadap loyalitas kurir pada PT. Shopee Express Hub Kediri. Teknik analisis data yang digunakan peneliti dalam penelitian ini menggunakan uji statistik melalui uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi linier berganda, uji t, uji F dengan alat bantu SPSS versi 26.0. Metode yang digunakan dalam penelitian ini adalah kuesioner, wawancara dan observasi. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik sampel jenuh, dengan jumlah responden 65 orang. Berdasarkan hasil penelitian yang diperoleh peneliti dari persamaan regresi linier berganda Y = 17,557 + (-0,496)X1 + (-0,229)X2 + 0,572X3. Hasil dari analisis yang dilakukan, hasil penelitian menunjukan bahwa variabel karakteristik pekerjaan berpengaruh signifikan terhadap loyalitas kurir dengan bukti bahwa Sig t 0,002 < 0,05, variabel pengembangan karir tidak berpengaruh signifikan terhadap loyalitas kurir dengan bukti Sig t 0,461 > 0,05, variabel Kompensasi berpengaruh signifikan terhadap loyalitas kurir dengan bukti Sig t 0,003 < 0,05, dan hasil karakteristik pekerjaan, pengembangan karir dan kompensasi secara simultan berpengaruh signifikan terhadap loyalitas kurir dengan bukti Sig t 0,001 < 0,05.  Hasil analisis nilai R2 = 0,245 atau 24,5%.

Pandemi covid-19 telah menghadirkan berbagai tantangan khususnya bagi pelaku UMKM. Pergeseran cara melakukan pemasaran offline ke online nampaknya memaksa UMKM untuk dapat mengikuti perubahan tersebut. Saat ini, berdasarkan data Kementerian Koperasi dan UKM baru sekitar delapan juta pelaku usaha atau 13% dari seluruh UMKM yang mampu memanfaatkan teknologi informasi dalam bisnisnya. Tujuan penelitian ini adalah untuk mengetahui bagaimana penerapan digital marketing yang dilakukan oleh Bakmi Tando 07 dan apa kendala yang dihadapi saat menerapkan digital marketing. Penelitian ini menggunakan metode kualitatif dengan menggunakan wawancara terstruktur, wawancara mendalam, dan observasi terhadap pelaku usaha. Hasil penelitian menunjukkan bahwa pemanfaatan digital marketing dilakukan dengan memposting produk di media sosial seperti Facebook, Instagram, dan status Whatsaap. Selain itu juga membangun kemitraan dengan Go-Food, Grab-Food, dan Shopee-Food untuk menambah platform pemasaran produk secara digital dan kemudahan dalam pesan-antar makanan. Kendala yang dihadapi dalam menerapkan digital marketing adalah koneksi internet yang tidak stabil, keterlambatan dalam pengiriman, serta masalah internal karena kurangnya SDM akibat pesanan yang banyak karena promosi di media sosial.

The business world in 2020 is said to be a golden year. There is no end to discussing business developments in the country. This is because Indonesia itself is a country that has extraordinary business development potential. Many analysts and observers say that Indonesia is a market that is too big to be a good habitat for business development which is followed by existing internet developments. Shopee is a buying and selling site or online market place that specifically provides buying and selling transactions. Advertisements often appear on internet or online social media. Likewise with the public, when they see Shopee advertisements in online media, many consumers are interested and carry out buying and selling transactions. They often buy products such as clothes, beauty tools and other accessory products. Shopee advertisements appear almost every time on social media, Shopee advertisements also offer discounts, free shipping, and quality goods.  

This research aims to find out whether partially and simultaneously there is a positive and significant influence between e-service quality and e-satisfaction on e-loyalty among customers of the Shopee buying and selling site in Purworejo. The data source uses a questionnaire. The population in this study are customers who have purchased more than 3 times on the Shopee buying and selling site in Purworejo. The sampling technique used was purposive sampling. The sample used was 30 people. The data analysis techniques used are validity test, reliability test, multiple regression analysis, coefficient of determination, t test and F test. The results of the validity test prove that all the statement items for the variables e-service quality, e-satisfaction and e-loyalty show a Pearson correlation value of more than 0.3. The results of the reliability test show that the Cronbach's alpha value for the e-service quality, e-satisfy action and e-loyalty variables is more than 0.70. The results of multiple linear regression analysis show: a) a constant of 0.672; b) b1 value of 0.122; c) b2 value of 0.743. The results of the coefficient of determination show an AdjustedRsquare value of 0.953. This means that e-service quality and e-satisfaction contribute 95.3% to e-loyalty. The t test results show: a) the t value of the e-service quality variable is greater than t table (2.370 > 1.699) or a sig value of 0.025 (p < 0.05); b) the tcount value of the e-satisfaction variable is greater than ttable (3.747 > 1.699) or the sig value is 0.001 (p < 0.05). The results of the F test show that the F value is 292.628, which is greater than 4, and the sig value is 0.000 (p < 0.05). 

This research aims to analyze the influence of impulse buying on consumer purchasing decisions on the Shopee site (case study of STIE Rajawali Purworejo students). Data collection techniques in this research were obtained by observation, interviews, questionnaires, literature study and documentation. The population in this study were students majoring in management and accounting class 2016/2017 and 2017/2018 STIE Rajawali Purworejo, totaling 34 and the sampling technique used in this research was the census method or saturated sampling. A total of 34 people were students of STIE Rajawali Purworejo majoring in management and accounting class 2016/2017 and 2017/2018. The data analysis technique used in this research is a Likert scale to measure respondents' opinions and test instruments that were prepared. The test instruments used are: simple linear regression, coefficient of determination and partial testing (T). The simple regression analysis test shows that there is a significant influence in a positive direction between impulse buying and purchasing decisions of 0.594, meaning that if the impulse buying variable increases by one unit then will be followed by an increase in purchasing decision variables. The coefficient of determination test shows an R2 value of 0.905, meaning that 90.5% of the purchasing decision variable can be explained by the impulse buying variable. The remaining 9.5% of purchasing decisions can be explained by other variables not proposed in this research. The results of the t test showed that the t count was 17,453, which was greater than the t table (17,453 > 2.0369) and at a significant level (0.000 < 0.05), so Ho was rejected and Ha was accepted, which means that there was a positive and significant influence between the impulse buying variable on consumer purchasing decisions. 

This study aims to determine the effect of Online Consumer Review on Purchase Intention with Brand Awareness as an Intervening Variable at Shopee into STEKOM University’s students. The primary data was obtained by distributing questionnaires to buyers who have shopped at Shopee which consists of 23 questions. Samples of 130 respondents taken by random sampling technique. The analytical tool used in data processing uses Multiple Linear Regression with the help of SPSS version 25. The results show that Online Consumer Reviews ( Online Reviews on Website, Consistency of Online Reviews and Website Popularity) have a positive effect on brand awarensess at Shopee. Online Consumer Reviews (Online Reviews on Website, Online Consistency of Reviews and Popularity of Website) variables also have a positive and significant effect on Purchase Intention.  Meanwhile, the Brand Awareness variable is not able to mediate Online Consumer Reviews on Purchase Intentions at the Shopee shopping platform.  

In this millennial era, it is very easy to get an unsecured money loan, one of which is by using a Shopee Paylater electronic money loan. However, in its use it often also causes losses because the interest on the loan is so large that it makes it difficult for users of electronic money loans to pay and pay off their debts. Therefore, this study aims to explore how legal protection is for users of electronic money loans, especially the Shopee Paylater application which is a polemic among the Indonesian people. The method used in this research is a normative legal research method with a conceptual approach and an approach to legislation. The conceptual approach is carried out by analyzing the concept of consumer protection and the agreed agreement to be able to digest the legal relationship between parties in the Shopee application with the Shopee Paylater feature. The results showed that there was a cooperative relationship between Shopee and PT Lentera Dana Nusantara as the lender.

There are many e-commerce sites that have been present in Indonesia, one of which is Shopee. Shopee is here to provide many attractive offers such as lots of discounts, promos, cashback etc. This can lead to consumptive behavior. This study aims to determine: (1) The effect of advertising on consumptive behavior (2) The effect of conformity on consumptive behavior (3) The influence of a hedonic lifestyle on consumptive behavior in consumptive behavior. The population of this study were users of the e-commerce application Shopee in Mojokerto. In this study using a sample of 100 respondents. The sampling technique is purposive sampling technique with the criteria of women, domicile in Mojokerto, at least 17 years old, have used or purchased goods or services through the Shopee e-commerce application. Data analysis techniques used validity and reliability tests and hypothesis testing using multiple linear regression analysis, t test, f test, and R2 test. The results of this study indicate that advertising has a positive and significant effect on consumptive behavior, conformity has a positive and significant effect on consumptive behavior, the hedonic lifestyle has a positive and significant effect on consumptive behavior, advertising, conformity and hedonic lifestyle together have a positive and significant effect on behavior. consumptiveperilaku konsumtif.

The purpose of this study was to determine the role of web site quality, security and online shopping confidence in purchasing decisions on shopee e-commerce in Gunung Pati District, Semarang. This study obtained data through questionnaires. The population in this study were users of shopee e- commerce sites in Gunung Pati District, Semarang. The sampling technique used was purposive sampling method with criteria for men and women aged 17 to 36 years in Gunung Pati Semarang District who had used and shop online at Shopee E-Commerce. Sample total was 100 respondents. The results of this study indicated that: (1) The quality of the website has a positive and significant effect on purchasing decisions, (2) Security has a positive and significant effect on purchasing decisions, (3) Trust has a positive and significant effect on purchasing decisions,

Digital Business is experiencing rapid growth, including in the online-based food business. The Internet is creating a new face in interactive communication between sellers, consumers and business partners. This allows the company to be able to interact and work together continuously to be able to develop products, marketing, delivery and maximum service to get customer satisfaction. One type of business that is currently growing rapidly and is very popular with customers is food delivery services including go food, grab food and shopee food. This delivery service will increasingly compete according to the response from customers, influenced by the quality of service. The purpose of this study was to find out how service quality affects customer satisfaction, especially in online- based food delivery applications. The research used in this research is quantitative analysis method. The method used is to collect information obtained from questionnaires. Variable indicators were tested for validity and reliability. In testing this validity using the Pearson Correlation approach. The reliability test in this study used Cronbach, Alpha coefficient. The results of the study explain that the service variable partially has a positive effect on customer satisfaction. The influence of service quality provided by service providers and service partners is very well responded by application users.