Keputusan Pembelian dalam E- Commerce Shopee di Kecamatan Gunungpati Semarang

Heru Eko Prasetyo
Jurnal Ilmiah Serat Acitya 📅 2021 Vol 10, No 1 🔗 DOI: 10.56444/sa.v10i1.537
Abstract
The purpose of this study was to determine the role of web site quality, security and online shopping confidence in purchasing decisions on shopee e-commerce in Gunung Pati District, Semarang. This study obtained data through questionnaires. The population in this study were users of shopee e- commerce sites in Gunung Pati District, Semarang. The sampling technique used was purposive sampling method with criteria for men and women aged 17 to 36 years in Gunung Pati Semarang District who had used and shop online at Shopee E-Commerce. Sample total was 100 respondents. The results of this study indicated that: (1) The quality of the website has a positive and significant effect on purchasing decisions, (2) Security has a positive and significant effect on purchasing decisions, (3) Trust has a positive and significant effect on purchasing decisions,
Keywords
Website Quality Security Trust Purchase Decisions.
How to Cite

Heru Eko Prasetyo (2021). Keputusan Pembelian dalam E- Commerce Shopee di Kecamatan Gunungpati Semarang. Jurnal Ilmiah Serat Acitya, 10(1). https://doi.org/10.56444/sa.v10i1.537

Heru Eko Prasetyo, "Keputusan Pembelian dalam E- Commerce Shopee di Kecamatan Gunungpati Semarang," Jurnal Ilmiah Serat Acitya, vol. 10, no. 1, 2021.

Heru Eko Prasetyo. "Keputusan Pembelian dalam E- Commerce Shopee di Kecamatan Gunungpati Semarang." Jurnal Ilmiah Serat Acitya, vol. 10, no. 1, 2021.

Heru Eko Prasetyo. "Keputusan Pembelian dalam E- Commerce Shopee di Kecamatan Gunungpati Semarang." Jurnal Ilmiah Serat Acitya 10, no. 1 (2021).

Heru Eko Prasetyo (2021) 'Keputusan Pembelian dalam E- Commerce Shopee di Kecamatan Gunungpati Semarang', Jurnal Ilmiah Serat Acitya, 10(1). doi: 10.56444/sa.v10i1.537.

Heru Eko Prasetyo. Keputusan Pembelian dalam E- Commerce Shopee di Kecamatan Gunungpati Semarang. Jurnal Ilmiah Serat Acitya. 2021;10(1).

Artikel Terkait

Analysis of External Support and Organizational Capacity on Electronic Commerce Adoption Impact on Small Medium Business Performance

Aris Mardiyono; Gita Sugiyarti

Pengaruh Profitabilitas, Struktur Modal, Ukuran Perusahaan, Pertumbuhan Perusahaan Terhadap Nilai Perusahaan Yang Tercatat dI IDX 30

Fredi Eko Setiawan; Wahyu Dwi Warsitasari

Pengaruh Dukungan Manajemen Puncak, Pemanfaatan Teknologi Informasi Dan Pengalaman Kerja Terhadap Efektivitas Sistem Informasi Akuntansi

Ivi Novianti; Khamimah Khamimah

Determinan Nilai Perusahaan Sub Sektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Tahun 2017-2021

Sholeh Nur Rohmat; Axel Giovanni; Dian Marlina Verawati

Determinan Income Smoothing pada Sektor Manufaktur yang Terdaftar di IDX

Dani Cristian; Widya Rizki Eka Putri; Ratna Septiyanti; Agus Zahron Idris

Pengaruh Social Media, Word Of Mouth (WOM) Dan lifestyle Terhadap Keputusan Pembelian pada Toko Online Yuika Shop

Megasuciati Wardani
Tren Sitasi Jurnal