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Mayanti Abdullah; Weny A Dungga; Sri Nanang Meiske Kamba

Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This research aims to find out about the phenomenon of legal protection for consumers using thrift fashion goods in the Andalas market, Gorontalo City and the factors that hinder consumer protection for users of thrift fashion goods in the Andalas market, Gorontalo City. This research uses empirical legal research methods which are carried out by collecting data through observation and interviews. The results of this research indicate that Consumer Protection is regulated in Law no. 8 of 1999 which is a replacement for Law no. 3 of 1989 concerning Telecommunications. The consumer protection law itself regulates the rights and obligations of consumers, including producers, who act to meet consumer needs and ensure the realization of legal protection for the benefit of others. In essence, consumer protection is the consumer's own right, including the activities and movements of the sales industry which are currently being widely discussed and highlighted, especially the buying and selling of imported second-hand clothing, known as thrifting, namely the activity of shopping for used goods such as clothes and other types, whose prices are very high. cheaper, as well as factors that hinder the provision of this protection and make it not work as it should. In the city of Gorontalo itself, there are problems in providing consumer protection for the sale of imported second-hand clothing, namely; strong desire on the part of sellers and buyers, law enforcement is limited to socialization and appeals without confiscation and sanctions, and lack of public awareness.

Anang Maulana

Jurnal Transformasi Bisnis Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Leads Property Service Indonesia is a company operating in the services and services sector. PT. Leads Property Service Indonesia is widely known and many buildings use PT's services. Leads Property Service Indonesia for rent office space including the BRIpens Tower Building. To promote the office building area that will be rented only through the website so that there are problematic factors such as the lack of being able to go directly to provide brochures with clients because the website and social media promotions are more dominant and rental prices are less competitive with competitors in other companies. The solution is an evaluation so that it can become a future benchmark for marketing strategies for renting office buildings at the BRIPens PT Tower Branch Office. Leads Property Service Indonesia using the SWOT method. In essence, the SWOT method is a field of science that uses reasoning about the environment's internal strengths and weaknesses and also external opportunities and threats, then calculated using IFAS or EFAS using variables from these 4 parameters.

Eko Prasetyo; Dhany Isnaeni Darmawan

International Journal of Entrepreneurship and Management 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The aim of this research is to determine the influence of product service quality, price, rental car complaint handling system on the decision to use car rental services at Botana Transport Rent Cars & Tours travel. This research was conducted at Botana Transport Rent Cars & Tours travel located on Jl. Raya Kemang, Cilegon City. The sample in this study consisted of 100 respondents using Accidental Sampling. The data analysis used is multiple linear regression. The results of the research are that product quality and the complaint handling system have a positive influence, while price has a negative influence on the decision to use a rental car at Botana Transport Rent. Cars & Tours travel. Simultaneously or at the same time, product quality, price and car rental handling system at Botana Transport Rent Cars & Tours travel. Meanwhile, the R Square value explains the decision to use car rental services at Botana Transport Rent Cars & Tours Travel is influenced by product quality, price and complaint handling system by 44.2% while the remaining 55.8% is influenced by other variables not used in this research.

Rahmatika Nur Utami; Laksono Sumarto; Zandra Dwanita Widodo

International Journal of Economics, Commerce, and Management 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Study This aim For knowing : (1) Influence quality service to satisfaction visitors , (2) Influence facility to satisfaction visitors , (3) Influence price to satisfaction visitors , (4) Influence quality services , facilities , and price to satisfaction visitors . Study This manifold quantitative  with use type of primary data. Testing analysis data quality using test validity And test reliability . Technique analysis of the data used is multiple linear regression . Study This use purposive sampling method where samples taken​ is from consideration data certain Where generally customized with objective And problem study And sample in study This totaling 100 respondents who are visitors Object Tour Gajah Mungkur Reservoir Regency Wonogiri . Technique deep data collection study This with spread questionnaire with scale likert to respondents . Results study This in a way t test shows that each variable quality services , facilities , and price in a way Partial own influence positive And significant to satisfaction visitors Object Tour Gajah Mungkur Reservoir Regency Wonogiri . As well as, deep F test shows that variable quality services , facilities , and price in a way simultaneous own influence positive And significant to satisfaction​ visitors Object Tour Gajah Mungkur Reservoir Regency Wonogiri . Whereas results test coefficient determination R 2 own mark Adjusted R Square is 70.2 % which means variable satisfaction visitors influenced by existing variables​ on study This And the remaining 29.8% is affected by other variables outside study 

Tahlis Ayu Fatmawati; Ana Kadarningsih

International Journal of Economics, Management and Accounting 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Stock prices serve as a benchmark for investors to assess a company's success. A positive stock return is an indicator of business success for a company. This study has three main objectives: to examine the influence of Earnings Per Share (EPS) on stock returns, to investigate the relationship between Return On Assets (ROA) and stock returns, and to determine the extent to which the Debt to Equity Ratio (DER) affects stock returns. The population of this study consists of 11 pharmaceutical companies listed on the Indonesia Stock Exchange during the period of 2018-2023. Simple random sampling was used to randomly select samples from the population, resulting in 264 quarterly financial data samples. The type of data used in this study is quantitative data obtained from semi-annual reports downloaded from www.idx.co.id and from the respective pharmaceutical companies' websites. Data analysis was conducted using Eviews version 10. The study found that only one variable, Earnings Per Share (EPS), significantly influences stock returns. The other two variables, Return On Assets (ROA) and Debt to Equity Ratio (DER), do not have a significant effect on stock returns.  

Lilik Nurul Wahidah

Akuntansi Pajak dan Kebijakan Ekonomi Digital 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Tintun's Cookies, an SMEs of pastry and cookies that has been established for more than 10 years, plans to expand overseas. This study aims to identify countries with potential for Tintun's Cookies products, analyse external and internal factors, and formulate appropriate export strategies for Tintun's Cookies in preparing for exports to the target country. The research method uses Market Research Analysis using Trademap data and indicators such as import tariffs, requirements, trends, and distance in the destination country, PESTEL, EFE, IFE, and Marketing Mix 7ps. The results of the study show that Malaysia is the recommended country to be the main export destination for Tintun's Cookies products. This is supported by high market demand, proximity, elimination of import tariffs, ease of regulation, and cultural and product trend similarities. Based on the intersection of the IFE and EFE matrices, it shows that Tintun's Cookies is in quadrant 1, namely Grow and Build, where this position shows that Tintun's Cookies is in good condition in terms of strengths and opportunities and has the capability to export cookies to Malaysia. Thus, it is recommended a marketing strategy to take advantage of opportunities by developing products, market penetration, and market development. Some of the proposed strategies are to meet export requirements in Indonesia and Malaysia through export training from the government, meet labelling and identity requirements for cookies in Malaysia, set competitive selling prices, collaborate with the government and e-commerce media to reach consumers.    

Siti Nurain; Hamka Hamka; Imam Fadly; Adnan Adnan

Globe: Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan 2024 Asosiasi Riset Ilmu Teknik Indonesia

Waterpark Matua is one of the land use objectives that can generate development attraction as a water recreation destination that offers the potential attraction of a beautiful natural panorama because it offers a view consisting of plantations and rocky hills surrounding the tourist area so that it has a beautiful and exotic photo spot. This study aims to determine the characteristics of visitors, what factors affect the attractiveness of visitors, and the growth rate factor of future visitor attraction using the furness method. This research was conducted for 2 months with questionnaire data collection, and processed using the SPSS 24 application. The results showed that the characteristics of visitors according to gender showed that most visitors were female based on a percentage of 66%, age 11-20 years with a percentage of 38%, most visitors from the Alla, Anggeraja, Curio districts with a percentage level of 38%, Students with a percentage level of 47%, the most visitors' transportation mode is motorbike with a percentage level of 70% and the movement attraction model with multiple linear regression analysis method is Y = 2.839 + 0.340 (x1) - 0.473 (x2) + 0.196 (x3) - 0.228 (x5) + 0.190 (x9) + 0.419 (x12). Factors that influence the occurrence of attraction are variables of home distance (x1), transport costs (x2), length of travel time (x3), destination to tourist attractions (x5), food prices (x9), and building conditions (x12). The growth rate factor from the analysis results using the Furness method obtained a growth factor value of Ed = 0.9897 which has met the requirements of the error tolerance limit, with an expected visitor attraction value of Dd = 3214.

Sari, Adelina Puspita; Ihsan Effendi; Lubis, Adelina

Proceeding. of The International Conference on Business and Economics 2024 Universitas 17 Agustus 1945 Semarang

This study aims to analyze the role of Social Media Marketing and pricing in influencing consumer purchasing decisions at Tabona Dessert MSMEs in Padangsidimpuan City. Social Media Marketing has become one of the main marketing strategies for MSMEs, especially in increasing visibility and market reach. On the other hand, pricing is an important factor that can influence consumer perceptions of value and purchasing decisions. This study uses a quantitative method with data collection through a questionnaire survey distributed to consumers of Tabona Dessert MSMEs in Padangsidimpuan City. The data obtained were analyzed using multiple regression techniques to see the effect of Social Media Marketing and pricing on purchasing decisions. The results of the study indicate that Social Media Marketing has a significant influence on purchasing decisions, where effective marketing strategies on social media can increase consumer interest and awareness of MSME products. In addition, pricing has also been shown to have a significant effect, where competitive prices and in accordance with product quality are the main considerations for consumers in making purchasing decisions. In conclusion, the combination of effective Social Media Marketing and appropriate pricing can significantly increase consumer purchasing decisions for Tabona Dessert MSME products in Padangsidimpuan City.

Astin Rambu Guna; Rambu Yetty Kalaway; Raynesta Mikaela Indri Malo

Router : Jurnal Teknik Informatika dan Terapan 2024 Asosiasi Profesi Telekomunikasi dan Informatika Indonesia

Furniture has high added value and significant global competitiveness, largely due to the diversity of natural raw materials available in Indonesia, such as wood, rattan, and bamboo, as well as distinctive and high-quality designs. This advantage is supported by the skills and competence of the available human resources, making Indonesian furniture superior to products from other countries. Product quality is a key element in winning market competition, as it impacts customer satisfaction and loyalty. Masnur Joglo, a furniture company located on Jl. Muara Karya, specializes in producing various types of furniture from high-quality woods such as super mahogany and red teak. However, the purchasing system, which requires customers to visit the store directly and manually record prices, results in inefficiencies in terms of time and transportation costs. Customers often need to visit multiple stores to find the desired product, which is an inefficient process. To address these challenges, this study proposes the development of an Android-based sales application as a solution. This application is designed to expand Masnur Joglo's market reach and facilitate online ordering of furniture products, anytime and anywhere. The study aims to design and develop an Android-based sales information system that can enhance operational efficiency and streamline the sales process while better meeting customer needs. The application development method employs the waterfall model and uses MySQL and Firebase databases.  

Ranti Arianti; Maulana Yusuf; Taufik Ridho

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Sharia marketing strategy is a plan or planning of entrepreneurs and companies which is the implementation of the concept of determining prices, targets, and procedures for promotion and expansion of ideas, goods and services for exchange that meets customer needs. This study aims to find out the buying interest and consumer interest in Jambi batik. This research is a qualitative research, because this research instrument uses interviews to get data, The population in this study is consumers who buy Jambi batik products or batik at Ardiah stores. A sample of 73 people was determined, with interview techniques. The results of the study found that: Sharia marketing strategy significantly had a positive effect on buying interest with a value above 0.477 meaning that 47.7/% of Jambi batik marketing could explain its influence on Jambi batik buying interest, while 52.3% was explained by other factors.    

Maya Goram Gaman; Chintana E.I Siahaya; Dhestella Aronggear; Maichy C. Peo; Susana Magdalena Welly Muskita

Jurnal Manajemen Kewirausahaan dan Teknologi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In this era of development, there are many things that young people, especially students, can do to produce creativity from various types of unused materials and manage them into quality and valuable creativity. The aim of the creativity program for managing sea shells as glass decorations is useful creativity which can help students create creativity with very minimal capital and sell it at varying and profitable prices for students. This creativity also helps students' economy to meet their personal and college needs. The use of sea shells as glass decorations is a motivation for students who want to get involved directly in the world of entrepreneurship with minimal capital, materials that are environmentally friendly and very easy to obtain.

Bella Suci Maylianawati; Sri Harjanto; Dwi Rahayu

Riset Ilmu Manajemen Bisnis dan Akuntansi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to analyze the influence of the Current Ratio and Net Profit Margin on share prices with Earning Per Share and Dividend Per Share as mediating variables in LQ45 companies on the Indonesia Stock Exchange in 2019-2012. The sample taken was based on a saturation number of 180 companies. The data collection method used in this research is documentation, and the analysis technique uses regression analysis (path analysis) and the sobel test. The research results show that the Current Ratio has no effect on Earning Per Share and Net Profit Margin has a positive effect on Earning Per Share. Current Ratio and Net Profit Margin have no effect on Dividend Per Share. Current Ratio, Net Profit Margin, Earning Per Share, and Dividend Per Share have no effect on share prices. Earning Per Share is unable to mediate the Current Ratio of Share Prices. Earning Per Share is able to mediate Net Profit Margin on Share Prices. Dividend Per Share is not able to mediate the Current Ratio and Net Profit Margin on Share Prices.      

Antika, Jely; Prasetya, Adhitya Yoga

Marketing Journal 2024 Sekolah Tinggi Ilmu Ekonomi Totalwin

The purpose of this study is to determine the direction of Promotion, Location, Facilities, Prices and Tank Power on the ability to visit tourists and restrain the dictators that influence these Variables on the INFLUENCE OF PROMOTION, LOCATION,FACILITIES, PRICE AND ATTRACTION ON THE DECISION TO VISIT THE SAMINGAH WISED TOURISM IN PURBALINGGA CITY The independent variables in this study were promotion of facility location, price and tank capacity. The dependent variable in this study is the decision to visit by using the solvency formula in selecting the sample. The method used in analyzing the data is multiple regress liner analysis which includes ust and F test where previously the data was tested with un-validity, reliability test, and classic assumption test for clank assumption test consisting of up multicollinearity, heteroscedasticity and normality test with the help of SPSS 25 Haul. Research shows that promotion has a positive and significant effect on visiting decisions, location has a positive and significant effect on visiting decisions. facilities have a positive and significant effect on the decision to visit, price has a positive and significant effect on the decision to visit and attractiveness has a positive and significant effect on the decision to visit

Desi Fitri Nur Hasanah; Hanik Amaria

Jurnal Manajemen Kreatif dan Inovasi 2024 International Forum of Researchers and Lecturers

Micro, Small and Medium Enterprises (MSMEs) are companies that produce goods to meet the needs of local communities. To attract customers in the face of stiff competition, business owners must plan their prices and internet marketing tactics. The aim of this research is to find out whether discounts and internet sales influence customers' decisions to buy products at the Omah Bouquet Bendogerit shop, Blitar City. Omah Bouquet company customers who have made purchases are the subjects of this research, and questionnaires are used as a data collection tool. Respondents in this study totaled 124 people. A quantitative approach is the research method used. This research uses multiple linear regression analysis as the analysis method. At a significance level of 0.000<0.05, research findings show that “the price variable (X1) has a significant and positive effect on the purchasing choice variable (Y). At a significance level of 0.000<0.05, the online promotion variable (X2) has a significant and positive effect on the purchasing choice variable (Y). At the significance threshold of 0.000 < α 0.05, the price variables (X1) and online promotions (X2) jointly influence purchasing choices (Y).”      

Bara Borneo

Jurnal Riset dan Inovasi Manajemen 2024 International Forum of Researchers and Lecturers

The volatility increase in rice prices has already started since August 2022 where this condition continues until 2023. This increase in rice prices brought a negative sentiments to rice producing companies such as HOKI and NASI in their Net Profit Margin. Therefore this research focuses to provide insights for investors and companies on the impact of volatilities increase in rice prices to financial performances of rice producing companies that listed in IDX. By using quantitative research methods and analyzing various financial ratios, the research investigates how rising rice prices affect the profitability, efficiency, and market performance of these companies. The results indicate that the volatility in rice prices negatively impacted the financial performance of rice-producing companies listed on the IDX in terms of profitability. However, it had a mixed impact on marketability and efficiency with the data showing positive differences. Benchmarking with companies from other countries also suggests areas for improvement for the companies studied.

Dian Wahyudi; Muhammad Zainal; Dayu Suhardi; M. Jabir M; Adnan Adnan

Jurnal Pengabdian dan Solidaritas Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

The purpose of this service is to find out how and how much influence the use of the management control system (SPM) and marketing strategies implemented at the Campus Coffee Shop has to improve quality so that it can survive in the competition of similar coffee shop businesses. Marketing development strategy for campus coffee shops (KOKAM). Several approaches that can help coffee shops around campus increase their attractiveness and business success include understanding the target market, strong branding, menu variations, special promotions for students, collaboration with student organizations, a comfortable and instagrammable atmosphere, promotions on Social Media. Conclusion Warkop campus coffee (KOKAM) is growing and attracting more customers, prioritizing the quality of the products sold, warkop is a comfortable place with affordable coffee prices with the aroma and taste of coffee being the main attraction, by creating a variety of different coffee flavors, take advantage of social media platforms to introducing warkop.

Nina Rohdiana; Agusdini Banun Saptaningsih; Idrus Jus’at

Journal of Educational Innovation and Public Health 2024 Pusat Riset dan Inovasi Nasional

Government policy changes and drug price fluctuations related to e-catalog can affect drug costs and types purchased between 2022 and 2023. This research aimed to analyze the differences in drug procurement using the e-catalog system and its interaction with hospital financial and operational variables. The study employed a mixed-methods approach to understand the dynamics of drug procurement at Pharmacy Department of X Hospital through the e-catalog system between 2022 and 2023. This research evaluated changes in purchasing volume, costs, cost efficiency, and service speed. Quantitative data were obtained from e-catalog documentation, focusing on the types, volumes, and prices of chronic medications, as well as BPJS claims. Statistical analysis was used to compare the study periods, while qualitative data from in-depth interviews with 15 respondents, observations and document analysis enriched the understanding of procurement process changes through data triangulation analysis.  The results demonstrated an increased use of e-catalog, with policy changes leading to supplier diversification and price flexibility. Quantitative findings indicated a 25% increase in the volume of drug purchases through the e-catalog from 2022 to 2023, accompanied by a 15% reduction in average drug prices due to heightened competition among suppliers. Additionally, procurement efficiency improved by 30%, as reflected in the reduction of the procurement cycle time from 45 days to 31 days. These findings indicated shifting needs and procurement strategies, affecting budget efficiency and the speed of fulfilling drug requirements. In conclusion, strategic adaptations and ongoing evaluations in managing e-catalog are essential to address financial and logistical challenges, ensuring patient satisfaction and drug availability.    

Andressia Yeiza Putri; Rusnandari Retno Cahyani

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

A franchise is defined as a business that provides more or special benefits. Based on the results of literature research, franchise marketing can be a consideration to be implemented by paying attention to the standards of the brand owners with whom we collaborate. Franchise marketing can bring new colors and develop attractive, quality products at more affordable prices. BRQ strategy is a method for establishing a high-quality psychological or emotional connection between consumers and brands. The focus of this research examines the things that need to be prepared to use the BRQ strategy to build a franchise business in Indonesia. The method used in this article is narrative literature reflection and literature search based on research conducted in Indonesia. Literature search using the Google Scholar database.

Imron Febrianto; Iswati Iswati; Emilia Pranata

Jurnal Manajemen Kreatif dan Inovasi 2024 International Forum of Researchers and Lecturers

This research aims to determine the strategies used by tempe craftsmen through the production process regarding the impact of rising soybean prices and to find out whether the income of tempe craftsmen due to the increase in soybean prices has changed in Tenggilis Mejoyo Village, Surabaya City. In conducting this research, the descriptive qualitative method was used by the researcher. The findings in this research are how the tempeh production process, the strategies used by tempeh craftsmen to overcome the increase in soybean prices and the increase in soybean prices affect the income of tempeh craftsmen. It is hoped that this research will provide benefits, especially for all elements of society, for theoretical and practical benefits. The research results show that reducing the size of tempeh sold at a fixed price is a way for tempeh craftsmen to overcome the decline in income. The increase in soybean prices not only affects the income of tempeh craftsmen but also affects the amount of tempeh production which decreases by 50%. Some of the suggestions offered by researchers include craftsmen expanding tempe marketing, for the Indonesian government to help resolve the problem of rising prices of basic commodities, especially soybeans, which are still unstable, and for researchers who can then carry out further research on the impact of rising soybean prices on the purchasing power of tempeh. community in Tenggilis Mejoyo Village, Surabaya City.    

Ading Nadia Sansabilla; Rafidah Rafidah; Mohammad Orinaldi

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This thesis aims to find out the influence of green products, halal labels and prices on purchasing decisions for Umkm Rempeyek Ilhamumtaza products in Jambi City. The research here uses quantitative research methods. The approach used in this research is the descriptive-quantitative method. The research results show (1) a Sig value of 0.000 < 0.005. This means that Green Products have a significant effect on purchasing decisions. And it can be seen that the t-count value is 5.878 > 1.985 from the t-table. This means that Green Products influence purchasing decisions or the first hypothesis is accepted. (2) the Sig value is 0.001 < 0.005. This means that the halal label has a significant effect on purchasing decisions. And it can be seen that the t-count value is 3.562 > 1.985 from the t-table. This means that the halal label has an influence on purchasing decisions or the second hypothesis is accepted. (3) Sig value is 0.000 < 0.005. This means that price has a significant influence on purchasing decisions. And it can be seen that the t-count value is 8.461 > 1.985 from the t-table. This means that price influences purchasing decisions or the third hypothesis is accepted. (4) the Sig value is 0.000 < 0.05, this means that Green Product, Halal Label and Price together (simultaneously) have a significant influence on purchasing decisions or the fourth hypothesis is accepted.