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Students at SMK EL-AMIN belong to the Generation Z, where many of them have already started their own businesses. However, some students running these businesses have not fully utilized social media, particularly Instagram, as a promotional tool. Therefore, a community service activity in the form of socialization was conducted for SMK EL-AMIN students in Cabangbungin sub-district, Bekasi regency, West Java. The aim of this socialization activity is to enhance the understanding and knowledge of SMK EL-AMIN students regarding the benefits of copywriting on Instagram in boosting business sales. The socialization activity was attended by 36 participants. The stages of the community service activity include preparation, implementation, and evaluation. After participating in the community service activity, the participants' awareness and knowledge of the benefits of copywriting in increasing business sales improved. Participants also gained insights into creative copywriting tips for business promotion. The socialization activity had a significant impact on increasing the awareness and knowledge of participants.

Serasan Jaya 3 Building Materials Wood Depot is a business engaged in the sale of building material products, especially wood. Until now the Serasan Jaya 3 Building Materials Timber Depot only uses a manual sales and transaction system, which in this case requires a new breakthrough to keep up with technological developments that are developing in the current era because basically almost all ages demand something practical and easier. By looking at some of the existing problems, the researcher tries to design and build an information system for selling goods at the Serasan Jaya 3 Building Materials Wood Depot based on Android, therefore, the author chose this topic for a thesis entitled "Android-Based Sales Information System at Wood Materials Depot Serasan Jaya 3 Building With the Extreme Programming Development Method” which of course provides speed and convenience for the public to make transactions using mobile phones or mobile-based communication devices such as smartphones, tablets, gadgets, and so on. So that it can make it easy for the Serasan Jaya 3 Building Materials Timber Depot to promote products, product prices and make it easier for people to buy products and find out the prices of building material products from mobile devices. Android-Based Sales Information System at the Serasan Jaya 3 Building Materials Wood Depot was built using UML (Unifield Modeling Language) as its design mode and Extreme Programming as a system development method..

This study aims to explore the relationship between financial ratios, financial distress, and sales growth rates. The population used is made up of all consumer products industry sector companies that are registered on the Indonesia Stock Exchange between 2018 and 2020. Purposive sampling was used to select and collect 39 company samples in total. The investigation hypothesis was evaluated using logistic regression analysis. This study shows how financial ratios and sales growth both have a significant impact on financial distress. Meanwhile, show to some extent that leverage and profitability have a significant influence on financial hardship, but liquidity and sales growth do not.

This journal discusses the information system that will be designed as a means of selling electric motor by PT Talabu.Traditional motor cars are being replaced by more ecologically friendly electric motors, which are growing in popularity. PT. Talabu, an electric motor sales company, faces problems in inventory management and sales processes. This study's primary goal is to develop a sales information system that can help PT. Talabu in managing inventory and its operations. This research uses system needs analysis, database design, and user interface development. At the stage of analysis of system needs, the researchers found the primary needs of PT. Talabu to conduct sales operations and inventory management. This analysis shows that a database is intended to store data about customers, electric motors, and sales transactions. In addition, the app is simple to use and user-friendly.

Gardinio merupakan salah satu UMKM yang memproduksi kue di Kota Batam. Meski Gardinio telah berjalan lama adapun masalah yang dihadapi yaitu belum memanfaatkan pemasaran digital dengan baik dan masih sangat bergantung pemasaran dari mulut ke mulut (Word of Mouth). Maka tujuan implementasi program pengabdian ini adalah membantu menyelesaikan permasalahan yang dihadapi UMKM Gardinio. Metode yang diterapkan dalam kegiatan ini adalah observasi dan wawancara. Dalam pelaksanaan program ini hasil yang dikembangkan yakni pembuatan akun media sosial di Instagram, Facebook, dan TikTok. Hasil implementasi menunjukkan bahwa pemasaran digital memberi banyak manfaat bagi UMKM Gardinio seperti meningkatkan omset penjualan, meningkatkan brand awareness, memperluas jangkauan pasar, dan memudahkan penyebaran promosi produk, dan dapat bersaing dengan kompetitor lainnya.

The aim of this research is to determine the influence of brand image and product differentiation on sales at PT Aerofood Indonesia Kualanamu Branch and the extent to which product differentiation influences customer satisfaction at that location. Quantitative methods are applied. The population of this research is all customers who have used products and services from PT Aerofood Indonesia Kualanamu Branch. 110 respondents were given a questionnaire to fill out in order to do this. The findings of this research show that at PT Aerofood Indonesia Kualanamu Branch, product differentiation has a good and significant influence on customer satisfaction. However, at PT Aerofood Indonesia Kualanamu Branch, brand image does not have a real impact on customer satisfaction, either positively or negatively. At PT Aerofood, customer satisfaction and sales are significantly influenced by product differentiation and brand image.

Manfaat ekonomi didapatkan dengan pelatihan dan pendamingan kelompok masyarakat mengolah aneka makanan berbahan baku jahe untuk menambah sumber pendapatan keluarga. Kegiatan ini dilakukan  di Pendopo RW 14 Kelurahan Sendang Mulyo Kecamatan Tembalang Kota Semarang.Metode yang dilakukan dengan pelatihan yang memadukan antara teori dan praktek. Kegiatan yang menjadikan fokus pelatihan dengan mitra rose brand pembuatan aneka makanan berbahan baku jahe serta pendampingan cara mengatur keuangan usaha dan keuangan keluarga serta membuat pembukuan atau pencatatan sederhana Hasil yang dicapai dari sosialisasi Ibu-ibu PKK Kelurahan Sendang Mulyo, pelaku dapat menghitung dan mengelola keuangan yang didapat dari hasil penjualan aneka jajan yang berbahan baku jahe . Kendala yang dihadapi adalah karena sosialisasi ini dilakukan dengan waktu yang singkat ini membuat Ibu-ibu PKK kurang memahami betul , mengingat materi yang diberikan banyak, ini perlu dilanjutkan dengan binaan yang dilakukan secara intens.  Faktor pendukung kegiatan sosialisasi ini diselenggarakan atas inisiatif untuk berbagi ilmu dalam rangka pelaksanaan Tri Dharma Perguruan Tinggi, yaitu Pengabdian KepadaMasyarakat. Kegiatan ini mendapat dukungan penuh dari para pimpinan Fakultas, hal ini diwujudkan dalam bentuk disediakannya fasilitas  untuk menyelengaraan kegiatan ini, biaya pengadaan bahan dan konsumsi selama berlangsungnya kegiatan pelatihan

Data mining is a technique to extract new information from the data warehouse, information is considered very important and valuable because by mastering the information so easily to achieve a goal, this makes everyone competing to obtain information, as well as on trading businesses such as bag store BRANDED. store is located close to the home of the population, this certainly affects the level of sales, with the daily sales activities, sales transaction data will continue to grow, causing data storage is greater. Sales transaction data is only used as an archive without being put to good use. Basically the data set has very useful information. The analysis of market basket with Apriori Algorithm is one method of data mining which aims to find the pattern of association based on consumer spending pattern, so that it can be known what items are purchased simultaneously. The result of this research found that the highest support and confidence value is Ysl and Chanel with a support value of 50% and confidence of 75%.

Marketing management strategy is a process that allows an organization or company to explore large market opportunities, increase sales, and achieve the desired level of profit. The importance of marketing management strategy also lies in its role as a vital tool in securing the company's position in business competition. The main goal of marketing is to carry out transactions, provide services, fulfill needs, and accommodate customer desires to ensure their satisfaction. The marketing function primarily involves product development. If there is a decline in the acceptance of products in circulation, additional steps in product development are needed to suit the dynamics of business development. In the context of the problems faced, the author focuses on two main problems: 1) how marketing management strategies can increase sales at the Sate Madura Cak Budi stall on Jalan Imam Bonjol and Cak Umar on Jalan Soekarno Hatta, 2) what factors support or hampering marketing management strategies in increasing sales at the two stalls. This research adopts qualitative research methods using observation, interviews and documentation as data collection techniques. The main objective is to provide a detailed and structured explanation about the implementation of sharia marketing management strategies to increase sales at the Sate Madura stalls Cak Budi and Cak Umar. These two stalls apply a sharia marketing approach using the 4P marketing mix concept (product, price, promotion, place). The main supporting factors for this strategy are strategic locations that are easily accessible to consumers and communication strategies aimed at attracting customers from outside the Metro City area. However, the main obstacle for the Sate Cak Budi and Cak Umar stalls is the fairly tight competitive situation in the Metro City area.  

The purpose of this study was to determine and analyze the effect of accounting information systems and internal control on the effectiveness of sales at a trading company in the city of Padang. The population in this study were all trading companies in the city of Padang, amounting to 34 companies.Determining the number of samplesusing total sampling,then the number of respondents as a sample in this study were as many as 102 respondents, consisting of the Director/Manager, Supervisor and Treasurer. The data analysis technique used is multiple linear regression analysis and for hypothesis testing using statistical t test. The results showed that: the accounting information system variable had a partial significant effect on the effectiveness of sales at a Trading Company in Padang City, because it had a sig value. is 0.000 < 0.05. The internal control variable has a significant partial effect on the effectiveness of sales at a Trading Company in Padang City, because it has a sig value. its value is 0.019 < 0.05.

Buying and selling must not be done based on one's own wishes and methods which can cause harm to other people. Islam is always based on values ​​and ethics in all aspects of human life as a whole, including discourse on buying and selling, however buying and selling has regulations in Islamic law which are sourced from the Qur'an and Sunnah. Based on the background above, the author is interested in studying further by conducting a scientific research entitled: "The Impact of Implementing Islamic Business Ethics on Sales (Case Study of Muslim Actors in Sukowono Market)". The problem formulation in this research is: 1. How is business ethics applied in buying and selling transactions at the Sukowono market? 2. How is Islamic business ethics applied in buying and selling transactions at Sukowono Market? The method used in this research is a qualitative descriptive method using an Islamic economic approach which includes a discussion of buying and selling in Islam and a psychological approach, namely an approach to the problem to be studied. The data collection techniques used were observation, interviews and documentation. Based on the results of the research and discussions that have been carried out, several conclusions can be drawn from the research on the application of Islamic business ethics in buying and selling transactions at Sukowono Market, Sukowono District, Jember Regency. Based on the results of observations obtained from traders and buyers at Sukowono Market when viewed from the four indicators General business ethics is used as a benchmark. The application of business ethics in general has not been implemented well by traders at Sukowono Market because only legal indicators and indicators of religious teachings have been implemented well. Meanwhile, the economic indicators and ethical indicators of each business actor have not been implemented properly by traders at Sukowono Market.

Sinar Niaga Sejahtera is a company engaged in the distribution of food and beverages specifically from Garudafood products. Founded by Mr. Sudhamek as the owner of SNS in 1994, SNS's role is very decisive for the development of Garudafood. Because of its role, various kinds of Garudafood products can be obtained by consumers in remote areas throughout Indonesia. SNS already has a number of depots serving hundreds of thousands of customer outlets throughout Indonesia. The aim of this research is to determine the marketing strategy implemented based on the internal and external environment in increasing the sales volume of Garuda Brand products at PT. Sinar Niaga Sejahtera. The types of data used are quantitative data and qualitative data. Quantitative data is calculated data or data in the form of numbers based on the results of questionnaires from respondents which include opportunities, threats, strengths and weaknesses of Garuda Brand products at PT Sinar Niaga Sejahtera. Based on the results of the analysis, it can be concluded that judging from the internal and external factor indicators, the position of the company PT. Sinar Niaga Sejahtera is based on Growth Strategy, namely a strategy aimed at stabilizing the company or a strategy implemented without changing the direction of the marketing strategy. The strategies that can be used are: Market diversification strategy, namely a strategy that uses its strengths to take advantage of long-term opportunities. The suggestions given are that the company should also try to improve its strengths to reduce the weaknesses it has so far so that the company's position can be raised and able to compete competitively. And by anticipating weaknesses so that they do not become threats, companies should be careful with the current situation, by understanding the market more seriously to try to rise through exploiting existing opportunities and minimizing the threats they face through new breakthroughs to find and enter market opportunities. existing ones, for example by marketing new products that are more acceptable to consumers in accordance with current consumer buying interests.

The purpose of this study is to determine the effect of company size and sales growth on corporate social responsibility in mining companies listed on the Indonesia Stock Exchange. The research time period used is 5 years, namely the 2017-2020 period. The population of this study includes all mining companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2020 period. The sampling technique used purposive sampling technique. Based on the predetermined criteria obtained 9 companies. The type of data used is secondary data obtained from the Indonesia Stock Exchange website. The analytical method used is multiple linear regression supported by the SPSS 25 program. The results show that company size have effect on corporate social responsibility and sales growth have no effect on corporate social responsibility.   Keywords: company size, sales growth, corporate social responsibility  

This article aims to optimize the profit of seblak business through the application of Simplex method in linear program. Seblak is a popular business today with a wide variety of toppings such as meatballs, sausages, noodles, feet and many more, but efficient production planning and resource allocation can be challenging. In calculating this profit optimization, we use the Simplex method to identify production combinations that can generate maximum profit by considering various constraints related to raw materials, processing time, production costs to product selling prices. The result is expected to help seblak business owners in making smarter decisions regarding production, inventory, and pricing strategies, thus improving their business profitability.

This research aims to analyze the influence of retail oil sales in customer relationships on the formation of brand equity and the impact of consumer loyalty in DKI JAKARTA. The population is all groups who use retail oil products in Jakarta, then the sample used was selected using a purposive random sampling quota method of up to 250 people. The type of research used in this study is descriptive research using a set of scientific methods and procedures to design and collect data that describes the characteristics of objects, events or situations. This analysis aims to understand the influence of retail oil sales in Jakarta on customer relationships, the formation of brand equity, and the impact of consumer loyalty. The results of the analysis mean that on the customer relationship variable, the three indicator items are declared valid, but one indicator is declared invalid. Therefore, in the customer relationship variable, you can not use invalid indicators. The brand equity variable is declared valid on all four indicators. and the consumer loyalty variable is declared valid on all four indicators. In the reliability test, there are four variables that are declared reliable in the theory of Muniarti et al. and apart from that, testing with descriptive analysis and hypotheses. It is hoped that the results of this study will be able to provide advice and information to retail oil sellers so that they can reach a wider range of consumers and target them appropriately.        

Penelitian ini akan menganalisis bagaimana pengaruh persepsi harga, promosi dan keputusan pembelian pada produk makanan khas Sumatera Barat yaitu Keripik Balado Shirley. Penelitian ini bertujuan untuk merangsang pengaruh persepsi harga dan efek promosi terhadap penjualan keripik balado. pengambilan sampel, digunakan metode purposive sampling yaitu metode yang didasarkan pada kriteria tertentu. Jumlah sampel dalam penelitian ini ditentukan dengan mengambil 5 sampai 10 kali jumlah item pertanyaan yang ada. Dalam hal ini penelitian mempunyai 18 item pertanyaan, sehingga sampel minimal sebanyak 90 responden dan sampel maksimal sebanyak 180 responden. Oleh karena itu, jumlah sampel yang digunakan dalam penelitian ini adalah 105 responden. Dari hasil analisis deskriptif Persepsi Harga menunjukkan bahwa konsumen merasa harga produk yang tercantum sesuai dengan perkiraan konsumen sehingga harga yang tercantum sesuai dengan perkiraan konsumen. Dari hasil analisis deskriptif promosi menunjukkan bahwa konsumen suka diberikan hadiah ketika membeli produk. Dari hasil analisis deskriptif Keputusan Pembelian menunjukkan bahwa konsumen puas membeli produk Balado Shirley Chips

In 2023, the Indonesian government projects rice production of 54 million tons, while the need for rice is projected to be 32 million tons. This fact shows that the rice business is still profitable in Indonesia because rice remains the staple food that is most consumed by the community. Although wheat consumption continues to increase, rice remains the main choice. CV. Rahmat Jaya is a company that has long been engaged in the production and sale of rice. Despite facing fierce competition and market uncertainty, this company managed to manage the rice business well. CV. Rahmat Jaya is able to produce 40,000 kilograms of rice per month and sell 60,000 kilograms of rice per month. This research aims to analyze the marketing strategy carried out by CV. Rahmat Jaya in increasing sales. The research uses the SWOT Analysis approach to classify a company's position and determine marketing strategies that suit its environment. Data analysis is carried out with a SWOT matrix, which consists of strength, weakness, opportunity, and threat factors. From the results of the analysis, four alternative strategies were produced that can be considered by company management.

This study aims to determine the best selling food and beverage products at Caffe Kopi Kito. Data mining is the process of extracting useful information and patterns from very large data. Data mining includes data collection, data extraction, data analysis, and data statistics. The Apriori algorithm is a classic algorithm in data mining. This algorithm is used to see the intensity of occurrence of the relevant itemset or frequent items or association rules. This study uses consumer transaction data for 30 days in January 2023. Transaction data will be collected first based on the day and number of transactions, then the transaction data that has been collected will be grouped according to each item, the data that has been grouped will be carried out a priori algorithm process to determine the most dominant product. Then a system design will be carried out whose result will be a website. The results showed that using the website-based a priori algorithm could determine the most dominant product at Caffe Kopi Kito and make it easier for users to determine the most dominant product. Based on the results of product sales analysis at Cafee Kopi Kito, it can be concluded that working on the a priori algorithm on Caffe Kopi Kito using a website can be said to have the result of a product combination and in the future it can be used to create the best-selling menu packages at Cafee Kopi Kito.

Tujuan utama dari penelitian ini adalah untuk mempelajari pengaruh partisipasi pengambilan keputusan terhadap kinerja organisasi yang dimediasi oleh komitmen kerja membangun perusahaan percetakan dan penerbitan kota semarang, provinsi jawa tengah, Indonesia. Berdasarkan tujuan utama penelitian ini merupakan penelitian terapan deskriptif korelatif berdasarkan data yang dikumpulkan yang telah dilakukan pada tahun 2021. Populasi penelitian terdiri dari karyawan yang bekerja pada perusahaan penerbitan di kota semarang yang mempunyai kantor cabang sebagai distributor di bagian penjualan. Jumlah pegawai di kantor pusat dan cabang sebanyak 1.260 orang. Jumlah sampel yang diambil sebanyak 200 orang, dengan teknik probabilitas sampling. Model kerangka teori yang dibuat menunjukkan adanya variabel intervening yang berfungsi untuk menguji hipotesis yang diajukan. Pengujian hipotesis dilakukan dengan menggunakan Structural Equation Modeling (SEM), dengan menggunakan Analysis of Moment Structure (AMOS). Hasil pengujian hipotesis menunjukkan bahwa partisipasi dalam pengambilan keputusan, komitmen organisasi dan individu mempunyai pengaruh positif yang signifikan terhadap kinerja organisasi. The main purpose of this research is to study the impact of participation on decision-making towards organizational performance mediated by workplace commitment to construct a printing and publishing company in Semarang City, province of central Java, Indonesia. Based on the main purpose this research is an applied research descriptive correlative based on data collected which had been done in 2021. The research population consists of employees who work in publishing companies in the city of Semarang which have branch offices as distributors in sales. The number of employees at the head office and branches is 1,260 people. The number of samples taken was as many as 200 people, with a probability sampling technique. The theoretical frame model that has been made shows the existence of intervening variables, those to test the hypothesis which is already proposed. Hypothesis testing is carried out using Structural Equation Modeling (SEM), using the Analysis of Moment Structure (AMOS). The result of hypothesis examination shows that participation in decision-making, and organizational and individual commitment have a significant positive influence on organizational performance.

Marketing in a company is a function that determines the company's success in making a profit. One activity that has an important role in marketing is the distribution of goods and services. Apart from that, determining prices is also important in increasing sales. The aim of this research is to determine the effect of distribution and price on increasing sales. This type of research is qualitative using a literature review method whose sources are obtained from the latest journals in the last 5 years. The results of this research are that distribution can increase product sales. Distribution plays an important role in determining the sales volume that a company can achieve. Price can influence increased sales. If the company is correct in determining the price of its product, it will have an impact on increasing sales of the product.