Publication Search

The purpose of this study is to determine the literature review on Influencer marketing and product quality on the purchase intention of generation Z consumers. Advances in internet technology have led to shifts in human lifestyles, especially in purchasing patterns. In writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic, and identifying gaps in existing knowledge.A systematic literature review (SLR) was conducted in two well-known databases, ScienceDirect and Scopus. After applying the inclusion and exclusion criteria, 1,498 out of 2,036 articles were assessed as relevant, after which these papers were carefully examined to produce an in-depth analysis of the subject. Ultimately, 13 papers were selected for in-depth examination in the study. Based on SLR data, the articles were written between 2021 and 2024. The research methodology used in this paper includes descriptive analysis and bibliographic analysis.The results of writing the article are known that Influencer marketing is one of the company's strategies in achieving their strategic goals by utilizing influencers as messengers for products or brands so that they can reach a wider market.Brand is the identity of a company, where companies build a good brand image so that potential consumers can remember the good image of a product and stick to potential consumers.The results of this study show that many factors influence consumer behavior, including the role of influencers, product quality, and social media marketing strategies.

Social media has become an integral part of the modern era, characterized by the use of the internet in daily life, with one of the most popular platforms being Instagram. Currently, the rise of Instagram content about beauty, known as beauty vlogs, has captured the attention of women, encouraging them to enhance their appearance. Abel Cantika is one of the beauty vloggers in Indonesia who consistently shares posts in the form of make-up tutorials, beauty product reviews, tips and tricks, and so on. The content presented by beauty vloggers, including Abel Cantika, certainly has an influence on changing behaviors and perspectives, as women often want to look stunning at all times. Therefore, it is not surprising that cosmetics can be seen as an essential means to enhance one's appearance. This research aims to determine whether the content of beauty vlogger Abel Cantika on Instagram has an influence on the imitation behavior of Inter Studi female students and to what extent this influence exists. The method used in this research is a survey method with a descriptive quantitative approach. Using simple linear regression analysis techniques. The population in this study consists of female students of Communication Science at STIKOM Inter Studi from the class of 2020 to 2022, with a sample size of 50 respondents. Data analysis techniques using SPSS 26.0. The research results indicate a positive and significant influence of media exposure on brand image, with a moderate effect size.

In an increasingly connected digital era, companies are faced with great challenges in managing crisis communication to maintain their reputation when facing emergency situations. This research aims to analyze effective crisis communication strategies in maintaining the company's reputation, focusing on the application of the theory of “Situational Crisis Communication Theory” (SCCT) and “Integrated Crisis Mapping” (ICM). The research method used is a qualitative approach through case studies on companies in Indonesia that have faced a reputation crisis. The results show that rapid response, use of social media, and transparency are crucial components in an effective crisis communication strategy. Companies that apply the SCCT approach, taking into account the type of crisis and the appropriate response, prove to be better able to reduce negative impacts and strengthen a positive image in the eyes of the public. In addition, ICM helps companies customize their communication strategies based on audience emotions, such as fear or anger, thus increasing the level of public trust during a crisis. In conclusion, a structured and adaptive crisis communication strategy can help companies maintain and even improve their reputation in emergency situations.

The purpose of this research is to determine the influence of celebrity endorsers and product knowledge on purchase decisions in MS. Glow Skincare Product with brand image as an intervening variable. Researchers collected research data with questionnaires which were distributed to consumers who bought MS. Glow Skincare Products. The research results based on the partial test (t Test) found that: a) there is a significant influence of celebrity endorsers on brand image, b) there is a significant influence of product knowledge on brand image, c) there is no significant influence of celebrity endorsers on purchase decisions, d) there is an influence significant product knowledge on purchase decisions, e) there is no significant influence of brand image on purchase decisions, f) brand image cannot mediate the influence of celebrity endorsers on purchase decisions g) brand image cannot mediate the influence of product knowledge on purchase decisions.

It is important to understand that students' academic achievement is not only influenced by their cognitive abilities, but also by non-cognitive factors such as social-emotional skills and learning styles. In an effort to improve the quality of education and facilitate the optimal development of students at SMA Negeri 3 Kejuruan Muda, it is hoped that the report on the results of the non-cognitive diagnostic assessment can be a strong foundation for SMA Negeri 3 Kejuruan Muda in developing holistic, adaptive, and student-centered learning strategies. Through a better understanding of the social-emotional aspects and learning styles, schools can create a learning environment that supports not only academic achievement, but also students' optimal personal and social development. Thus, this study aims to (1) Identify students' social-emotional abilities and areas that require further support. (2) Assess students' learning styles to adjust teaching methods to their preferences. (3) Provide recommendations based on assessment results to improve support and learning strategies in schools. This study uses a qualitative descriptive approach with data collection through a google form questionnaire distributed to all students of SMA Negeri 3 Kejuruan Muda. The results of the study showed that 10.5% of students had high social emotional abilities, 60.5% of their social emotional abilities were said to be sufficient, 27.8% needed improvement and 1.2% needed significant development by BK teachers or counselors. Meanwhile, the Learning Styles possessed by students at SMAN 3 Kejuruan Muda were 40% Visual learning style, 30% Auditory learning style and 30% Kinesthetic learning style. Furthermore, the recommended treatment recommendations for students with high levels of social emotional abilities are to become peer counselors, students who have moderate social emotional abilities can be guided by peer counselors and students who have low levels of social emotional abilities require guidance by BK teachers or professional counselors. Meanwhile, recommendations for visual learning styles can be presented with learning media in the form of images, videos or slides, auditory learning styles are presented with learning media in the form of audio recordings or listening to explanations from teachers and kinesthetic learning styles can be included in games, simulations, practicums, projects and demonstrating learning materials.  

This study aims to analyze the influence of the use of Instagram social media, business location, and destination image on the interest in visiting Karo Strawberry Garden again. Along with the development of experiential tourism, the use of social media is one of the important factors in attracting visitors, especially for natural tourist destinations such as strawberry farms. This study uses quantitative methods with multiple linear regression approaches to measure how much influence each independent variable has on return visit interest. The results showed that all three variables - Instagram usage, business location, and destination image - had a significant effect on return visit interest. Of the three variables, destination image has the most dominant influence in shaping visitors' interest in returning, followed by business location, and finally, the use of Instagram social media. This indicates that while promotion through social media plays an important role in attracting initial visits, adequate in-person experience at the destination determines interest in repeat visits more. Thus, the management of Karo Strawberry Farm is advised to focus more on improving the destination image through the quality of facilities, services, and overall experience, as well as supporting social media promotion and location accessibility as supporting factors.

This research aims to identify factors that influence tourists' interest in revisiting the Aslan Hill natural tourist attraction. The methodology used is to use a quantitative approach with data obtained from the results of questionnaires that have been distributed to the sample (research respondents) totaling 96 people. Through quantitative analysis with the help of Smart PLS software. 4, this study found that although the three independent variables (tourism facilities, price perception, and destination image) had a positive relationship with revisit intention, only price perception and destination image had a statistically significant influence. Apart from that, this research also confirms that the mediating variable is visitor satisfaction in the relationship between price perception and destination image and interest in visiting again, where satisfaction cannot mediate the influence of tourist facilities on interest in visiting again, while satisfaction can mediate the relationship between price perception and destination image on interest in visiting. return to the Aslan Hill Nature tourist attraction. The practical implication of this research is that it is important for natural tourism destination managers to not only focus on developing physical facilities, but also on efforts to build positive perceptions about the value offered and maintain consistent service quality to achieve visitor satisfaction.

This research is motivated by the problems found by researchers related to the promotion mix at Syamsiah Padang Lawas Hotel. This study aims to determine the promotion mix strategy carried out at Syamsiah Hotel Padang Lawas. The research method used is qualitative with descriptive methods. This research was conducted at Syamsiah Hotel Padang Lawas in June-July 2020. Determination of research informants using purposive sampling technique with a total of 4 informants. The data used are primary data in the form of direct communication with informants carried out by observation, interviews, documentation and secondary data obtained from Syamsiah Hotel Management documents. Data validity checking technique is done by tringulation. The data analysis techniques used are inductive analysis, deductive analysis and SWOT analysis. Based on the results of research on the meeting package promotion mix strategy at Syamsiah Padang Lawas Hotel, it can be concluded that the hotel has strengths in utilizing various advertising media, sales promotion, personal selling, public relations, and direct marketing. Advertising strategies through social media and print media allow hotels to reach a wide market segment, while providing discounts in sales promotions can increase bookings. Personal selling is effective in building direct relationships with customers, and involvement in public relations can improve the hotel's image. Direct marketing through WhatsApp has also proven to be efficient in targeting specific customers. However, there are some weaknesses, such as the design of pamphlets and brochures that are not updated, customer dependence on discounts, limited reach of sales calls, and lack of collaboration with the media and website development. Threats from competitors, negative public perception, and strategic mistakes also need to be well anticipated. By maximizing strengths and opportunities and overcoming weaknesses and threats, Hotel Syamsiah can optimize promotional strategies to achieve better results.

Infuencer has a big impact on brands in order to improve their image to be more competitive with competitors, this is what Implora uses by using Lyodra's services as their Brand Ambassador, because Lyodra is considered to have Followers who is big and Lyodra himself is considered to have the appropriate charisma in the world of beauty. In this researchis to find out how much INFLUENCEBRAND AMBASSADOR LYODRA GINTING TOBRAND AWARENESS CONSUMERS OF IMPLORA PRODUCTS. The theory used is Brand Ambassador which includes Transference, Attractiveness, Congruence and Brand AwarenessUnware of Brand, Brand Recognition, Brand Recall, Top of Mind Data collection techniques were carried out by distributing questionnaires to 99 respondentsFollowers Instagram account @Lyodraofficial. Sampling using the techniqueProbability Sampling. Questionnaire retrieval method used namelyRandom Sampling. The results of this study indicate that InfluencePersonal Branding Lyodra Ginting as a whole responds well to respondents (Agree), as well as InfluenceBrand Ambassador Lyodra Ginting AgainstBrand Awareness consumers of Implora products (agree) from all statements from all X variables in the research questionnaire. In addition to the magnitude of InfluenceBrand Ambassador has a positive and strong relationship of 0.643 toBrand Awareness consumers of Implora productsFollowers Instagram account @Lyodraofficial with presentationBrand Awareness of 41.3% while the rest is influenced by other factors outside of this study. likeWord Of Mouth, other social media platforms and cosmetic product differences.

Everyone is very curious about each other and what is happening around them, even though they are far apart. In this case, people need communication. Communication occurs through various means, including through mass media. The advantage of using mass media is that the number of target groups or communication methods that can be reached is relatively large and unlimited. There are several important aspects to consider in content marketing, namely the quality and topics that will be of interest to your readers/viewers must be highlighted through their communication and creation strategies. Strategy is also called tactical conclusion in the sense of how to achieve or further achieve a desired goal. Lifestyle in communication provides a view in utilizing existing facilities. Through communication, we can gain meaningful insights and information. How to convey existing messages and contribute to the delivery of existing messages via the Internet. The problem in this thesis is how the communication strategy of content creators / creatives in improving, developing ideas and concepts of brand image through social media Instagram EF Bintaro Sector nine (Case study on @ef_bintarosectornine account). The research design used in this paper is descriptive qualitative research design. Qualitative research focuses on various methods and includes an interpretive and naturalistic approach to the subject matter. Qualitative research can use various data analysis processing methods to obtain data from various sources and run continuously. The results of the study show the Communication Strategy of Content Creators in Improving EF (English First) Instagram Brand Image. From the results of research and discussion, it is known that EF (English First) is an English language education institution built for children to adolescents and EF (English First) is also a place for learning English and creating creative content that can be trusted in the credibility of its content. from the strategies made by EF (English First) content creators with the aim of developing brand image through social media instagram. Based on the results of the discussion in the role of communication according to Effendy (Effendy, 2019), in this theory there are two indicators that researchers apply, namely Attractiveness and Source Credibility.

In the current digital era, social media has become one of the most effective marketing tools for businesses. Instagram, as an image-based platform, provides great opportunities for coffee shops to build and develop their brands. This research aims to analyze how Instagram social media is utilized. , especially the Kawan.cafespace Instagram account, in forming the branding of a coffee shop. By taking a case study on this Instagram account, this research tries to understand the strategies and techniques used in forming a strong brand image in the digital realm. Through a qualitative approach and content analysis, this research shows that the use of Instagram from Kawan.cafespace is able to create wide exposure, positive interactions with followers, and build a unique brand identity for the coffee shop. The implications of these findings highlight the importance of using social media in improving branding and online presence for food and beverage businesses such as coffee shops. This research can provide insight for coffee business owners and marketing practitioners to optimize the potential of Instagram social media in strengthening their brand image in the digital market.

Alfiansyah Komeng's participation in the West Java Regional Representative Council election in 2024 was a surprising phenomenon. 5.3 million votes were achieved, which led him to occupy the seat of the West Java Regional Representative Council. One of the things that attracted the attention of many people was the use of an informal photo by Alfiansyah Komeng to be posted on the voting paper. This research seeks to analyze the personal branding that Alfiansyah Komeng has built to win a seat in the West Java Regional Representative council in 2024 and how social media plays a role in shaping Alfiansyah Komeng's image. The theories used in this research are framing theory and personal branding. The method used in this research is a qualitative approach with literature studies from books and previous studies. Information from interviews scattered on the internet and other internet data is also taken in this research. The result of this research is that Komeng only focuses on building his personal branding with an image as a comedian and almost no branding that describes him as a politician.  

Executive polyclinic in the hospital provides premium health services for middle to upper-socioeconomic patients. However, the low utilization of executive polyclinic services is a concern for hospital management. This study uses the Theory of Planned Behavior framework to understand the factors that influence patient intention to visit the executive polyclinic. This study aims to analyze the effect of subjective norms and brand image on visiting intentions through attitudes toward visiting the Executive Polyclinic of dr. Sitanala Central General Hospital. The quantitative causal research method is to determine the relationship between variables based on previous hypotheses. Data were collected through questionnaires from 135 patients and visitors who had never visited the Executive Polyclinic of dr. Sitanala Central General Hospital was selected using Stratified Random Sampling. The analysis was carried out using SEM-PLS. The results showed that subjective norms and brand image influenced visiting attitudes and visiting intentions, and visiting attitudes influenced visiting intentions. In addition, attitudes mediate the influence of subjective norms on visiting intentions and brand image on visiting intentions. In a managerial context, this research can be a basis and reference for hospital management to improve communication and information systems, human resource (HR) management for medical personnel, patient experience management systems, and patient education systems.

The Political parties spread promises to influence society in a good or bad way before the general election. However, the communication of political party brands does not affect the image and public trust in political parties. This study analyzes and describes the Perindo Party's political communication strategy for increasing Electability in the 2024 general election. Case studies with a qualitative approach as a research method. Data collection techniques through observation, interviews, and documentation. The study results show that the political communicators of the Perindo Party have been able to convey the message of the people's economy and the eradication of corruption well; messages are expressed both verbally and nonverbally, either directly or through the media. The media used are print media, mass media, and social media, but unfortunately, they have not used traditional communicative media such as puppets in Java; non-electoral communicators provide good feedback, but electrally, they have not produced lousy feedback. Perindo experienced a "failure" because it did not reach the parliamentary threshold of 4%. However, for the Regional People's Representative Council, the Perindo Party can place its representatives in Jakarta, Kalimantan, Maluku, etc.

Along with the development of the times, the use of information technology using computers as its media has increased rapidly. Indonesia is currently starting to adopt the concept of society 5.0 or what is known as Society 5.0, where this kind of activity focuses on community settings that are oriented towards IT-based human activities (Wijayanti et al., 2022). The application of the concept of "society 5.0" has brought many technological advances in various fields of life that are connected to the internet, especially in Indonesia. The base64 technique produces values ​​during text encoding that are difficult for laypeople to understand. This encryption program has the ability to convert plain text to cipher text and reverse cipher text after it is received. Several recommendations for the development of better applications in further research can be made based on the test findings of this study and the conclusions mentioned above. These include the following: The Vigenere Chipper application can only encrypt text messages    

Telkomunikasi or what we usually know as Telkom is a company operating in the communications sector and is currently the largest telecommunications company in Indonesia, not only PT. Telkom is also the sixth largest company in the world. Public Relations is an important part of maintaining a company's image. This thesis discusses the strategy of PT. Telkom Indonesia Tbk in Jakarta in maintaining the company's image. There are 1 main problems contained in it, namely: what is the public relations strategy of PT. Telkom Indonesia Tbk in Jakarta in maintaining the company's image? This type of research is descriptive qualitative. With a communication research approach, using data collection techniques through interviews, observation and documentation. Meanwhile, data processing and analysis techniques are carried out in three stages, namely: data reduction, data presentation, and drawing conclusions. The research results can be concluded as follows: Public relations strategy at PT. Telkom Indonesia in maintaining its corporate image, namely: (1) arranging media relations/media partnership activities. (2) establishing good/harmonious relationships within the company both within the company environment (internal public) and with the environment outside the company (external public) Business carried out by PT. Telkom Indonesia, Tbk in maintaining the company's image, namely (1) maximizing good and excellent service to consumers, channeling concern through the help of corporate social responsibility (CSR). (2) strengthening employee duties, in order to achieve the company's vision and mission in maintaining the company's image as part of public relations duties. From the results of this research, strategies for activities carried out in a company must understand the importance of the techniques used as strategies, especially public relations strategies to help carry out company activities to achieve goals or vision and mission.

The purpose of this study was to develop and produce effective image media on the material of loving others like loving oneself in Christian Religious Education and Character Education learning for grade IV elementary school Merdeka Curriculum. This study uses a development method with the ADDIE approach model. The research location in North Tapanuli Regency consists of Elementary School 173290 Butar, Pagaran District, Elementary School 173291 Butar, Pagaran District, Elementary School 173292 Butar, Pagaran District, Elementary School 178492 Pagarbatu, Elementary School 174573 Hutaraja. The study was conducted in May - August 2024. Data collection used a validation questionnaire and a response questionnaire. The validation questionnaire was used for language expert lecturers, media experts, and material experts. The response questionnaire was used for PAK teachers for grade IV elementary school and grade IV elementary school students totaling 11 elementary school students for small groups and 76 students for large groups. The data analysis used in this study is qualitative descriptive analysis and quantitative descriptive analysis. The results of this study are in the form of image media products of loving others like loving oneself in the subject of Christian Religious Education and Character Education for grade IV of elementary school, Merdeka curriculum. The results of the study indicate that the products made are valid and suitable to be used as learning media. The assessment is based on validation experts, teachers, and students, namely language experts obtained an assessment percentage of 100% (very valid), material experts 100% (very valid), media experts 100% (very valid), religious teachers 96% (very valid) and finally students in small groups obtained results of 96.9% (very good) and large groups 96.36% (very good).

The success of government publications to the public cannot be separated from the role of public relations (public relations). Public relations or better known as PR (Public Relations) has a very large role and is very much needed by leaders. "Publication is very important, because then the public will know what the leaders or regional heads are doing. If there is no publication, it is as if the regional head is not working even though he has worked hard. This study aims to find out the role and function of Public Relations in Publication at the South Sulawesi Provincial Marine and Fisheries Office. This study uses a qualitative method with a qualitative descriptive approach, the data collection technique is through observation, interviews and documentation. while the data analysis techniques used are data reduction, data presentation and drawing conclusions. The results of the study show that one of the roles of public relations at the South Sulawesi Provincial Marine and Fisheries Office is to make publications about the activities of the South Sulawesi Provincial Marine and Fisheries Office which have an impact on how to create a good image for OPD (Regional Apparatus Organizations). these publication activities are published through social media, print media or electronic media. The social media used include Facebook, Instagram, YouTube, but it is still in personal content, not on the official website of the South Sulawesi Provincial Marine and Fisheries Service. Later, after being thrown to the public, it will be entered into the official website of the South Sulawesi Provincial Marine and Fisheries Service. The function of public relations in the South Sulawesi Provincial Marine and Fisheries Service is how to provide information to the public or community, in other words, how to invite other Regional Apparatus Organizations to popularize news about the South Sulawesi Provincial Marine and Fisheries Service, especially the South Sulawesi Provincial Marine and Fisheries Service.

The aim of this research is to produce image media which is motivated by the hopes of PAK teachers regarding the importance of image media in the material Every Human Being is Valuable in the Eyes of God in the learning of Christian Religious Education and Character in class IV Elementary School. The research uses a development approach (research and development) which aims to produce image media products that are effective for use in teaching Christian Religious Education and Character with the material that Every Human Being is Valuable in the Eyes of God for grade IV Elementary School.The research location is the State Elementary School in Sipoholon District, North Tapanuli Regency, consisting of Hutaraja Elementary School 174573, Pagar Batu Elementary School 178492 and Pagar Batu 177921. The research was carried out in May - August 2024. Development steps using the ADDIE model. From the research results it is known: 1) Analysis, results from interviews and questionnaires distributed to five teachers of Christian Religious Education and Character Education that 96.4% require the development of image media that makes it easier for teachers to teach, increases students' understanding, and can attract students' attention. on learning Every Human Being is Valuable in the Eyes of God. 2.) Design, A.) Making images of Every Human Being's Material is Valuable in the eyes of Allah. B.) Determination of Learning Materials: Every Human Being is Valuable in the Eyes of God from Genesis 1: 26a&31a, Psalm 139:13-16; Jeremiah 29:11; and John 3 : 16; Luke 3 : 11; Proverbs 17:17; Galatians 6 : 2; 1 Peter 2: 23). 3) Development, Validation results by linguists on the development of material image media. Every human being is valuable in the eyes of Allah, getting a score of 100% which is within the very valid criteria, or can be used without revision. The material expert's validation results achieved a score of 98% which is within the very valid criteria, or can be used without revision. The results of media validation reached a score of 74% after revisions/improvements reached a score of 100%, which is within the very valid criteria, or can be used without revision. Therefore, the images developed are valid for use in research trials. 4) Implementation, from the results of teacher responses in Sipoholon sub-district, the results were 91.3%, which was included in the very valid criteria or could be used without revision, according to responses from Christian Religious Education and Character Education teachers that the pictures were good. The response results for the small group trial obtained a result of 89%, and the large group trial obtained a result of 91.6%, which is within the very good criteria. It was concluded that the picture of Material Every Human Being is Valuable in the Eyes of Allah is Effective for use in learning. 5) Evaluation, seeing responses from experts, responses from PAK teachers, and students, image media is valid and suitable for use in the learning process because it can help teachers in learning and increase students' understanding and attract students' attention in learning.

The level of repeat visit interest of patients in the Hospital Outpatient Clinic in April, June, July, August was relatively decreased. This decrease in repeat visit interest needs to be further examined to understand the factors involved. This study is to link the marketing mix implemented by the Hospital and the hospital image to the repeat visit interest to the hospital through patient experience. This study aims to analyze the effect of the marketing mix and hospital image on the repeat visit interest to the hospital with patient experience as an intervening variable in the Hospital Outpatient Clinic. This study uses a quantitative analysis method with a cross-sectional research design. The sample calculation uses purposive sampling of 105. The study used a questionnaire as a research instrument with Likert scale measurements showing that there is a positive and significant influence both simultaneously, directly, and indirectly between the marketing mix and hospital image on the repeat visit interest to the hospital with patient experience as an intervening variable in the Hospital Outpatient Clinic. Thus, the research hypothesis is accepted. Implications need to improve the hospital image through various media, improve the direction system, improve communication between doctors and patients and follow-up after visits