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Zuni Nurrochim; Sri Ningrum; Imam Nur Rahman

Tabsyir: Jurnal Dakwah dan Sosial Humaniora 2026 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study examines the construction of da'wah methodology in the Qur’an based on Imam Ibn Kathir’s interpretation in Tafsir Al-Qur’an Al-‘Azhim. The research focuses on Qur’anic verses that explain the commands, principles, and methods of da'wah practiced by the prophets and messengers. Using a library research method, this study places Tafsir Ibn Kathir as the primary source, supported by relevant tafsir works and academic literature. The findings show that the Qur’anic da'wah methodology, according to Ibn Kathir, follows a universal and consistent pattern grounded in tawhid, wisdom, good advice, and courteous dialogue. The da'wah of the prophets shares a common objective, namely inviting people to worship Allah alone, obey His commands, and follow the messengers sent to them. The novelty of this study lies in its systematic formulation of Qur’anic da'wah methodology through Ibn Kathir’s classical interpretation, revealing the continuity of da'wah principles across prophetic generations. The study also emphasizes that effective da'wah depends on the suitability of methods to audience conditions and the moral example of the da’i. Therefore, this methodological construction is both normative and practical for contemporary da'wah challenges. It strengthens understanding of prophetic communication ethics in responding to diverse social and religious contexts today. This research contributes to the development of da'wah and tafsir studies and may serve as a conceptual reference for Qur’an-based da'wah practice.

Muhtar Muhtar; Eka Fitrisam; Reski Idrus; Basri Basri

Saturnus: Jurnal Teknologi dan Sistem Informasi 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This research aims to develop an information system for the Imam Malik Koppe Mosque in Darma Village, Polewali District, Polewali Mandar Regency, utilizing the eMasjid platform as a solution for digitally managing mosque activities. The problem faced was the suboptimal recording of activity data, financial data, and service information for the congregation. The system development method used the Waterfall model, which consists of needs analysis, system design, implementation, testing, and maintenance. The result of this research is a mosque information system capable of presenting information on activities, financial data, reports, and communication between administrators more efficiently, transparently, and accountably. This system is expected to be an effective and user-friendly means of digitizing mosque management.

Gusti Bayu Mandastana

International Journal of Islamic Educational Research 2026 Asosiasi Riset Ilmu Pendidkan Agama dan Filsafat Indonesia

Islamic education in this era of disruption faces a double challenge: the demand for complex professional competencies and the moral degradation of students. Law No. 14 of 2005 has established four pillars of teacher competency, but this framework is often interpreted administratively and has not touched on the deeper ethical-spiritual foundations. This study aims to revitalize the concept of teacher competency by synthesizing the values of adab mu'allim from the book At-Tibyan by Imam An-Nawawi into modern teacher competency standards. This study uses a qualitative method with a Systematic Literature Review (SLR) approach. Data were collected through documentation of classical texts and indexed journal articles (2015-2025), then analyzed using the interactive model of Miles, Huberman, and Saldaña. The results show a strong overlap between the values of At-Tibyan and the Teacher and Lecturer Law. Personal Competence is strengthened by sincerity and muraqabah; Social Competence is deepened by rifq (gentleness); and Professional Competence is perfected by the concepts of itqan (validation of the chain of transmission of knowledge) and hirshu (fighting spirit). This integration offers a “Complete Teacher” paradigm who is not only technically professional but also has spiritual authority in shaping students' character in the digital age.

Mokhamad Syihabul Khoir; Imam Muhannad; Aryo Nugroho

JURNAL ILMIAH SAINS TEKNOLOGI DAN INFORMASI (JITI) 2026 CV. ALIM'SPUBLISHING

Lagu Jawa modern merupakan perkembangan kontemporer dari musik tradisional Jawa yang semakin banyak dinikmati generasi muda melalui platform digital. Namun, meningkatnya jumlah lagu baru membuat pengguna sulit menemukan lagu yang sesuai dengan preferensi musikal jika pencarian hanya dilakukan berdasarkan judul atau nama artis. Penelitian ini mengembangkan pendekatan rekomendasi berbasis konten melalui klasterisasi fitur audio terhadap 100 lagu Jawa modern yang dikumpulkan dari YouTube. Fitur audio diekstraksi menggunakan Librosa pada Python, meliputi tempo BPM, danceability, RMS energy, zero-crossing rate, MFCC means, spectral contrast means, dan chroma features means, sehingga setiap lagu menghasilkan 36 fitur numerik. Algoritma K-Means digunakan untuk membentuk tiga klaster, PCA digunakan untuk memvisualisasikan distribusi klaster, dan Silhouette Score digunakan untuk mengevaluasi kualitas pengelompokan. Hasil penelitian mengidentifikasi tiga gaya musikal yang dapat diinterpretasikan, yaitu Jawa modern enerjik, lagu tradisional atau akustik, serta Jawa eksperimental atau ambient, dengan Silhouette Score sebesar 0,114. Temuan ini menunjukkan bahwa fitur audio mampu merepresentasikan karakter lagu secara objektif dan mendukung sistem rekomendasi adaptif untuk pelestarian musik daerah. Pendekatan ini juga membantu memperluas akses pendengar terhadap kekayaan musik lokal di era digital secara berkelanjutan.

Ach. Fahmi Alwan; Imam Asrori

Tabsyir: Jurnal Dakwah dan Sosial Humaniora 2026 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Studies on relative clause embedded transformation sentences have been conducted extensively, but are still limited and have not paid attention to religious texts such as the translated text of the Qur'an. This study aims to analyze (1) the form of embedded transformation sentences, (2) the process of embedded transformation sentences, and (3) the rules of embedded transformation sentences found in the translated text of Surah Al-Mulk. The data used in this study are verses from Surah Al-Mulk that have a relative clause embedded transformation sentence pattern. The data collection method in this study uses documentation techniques, listening techniques, and note-taking techniques. The data obtained were analyzed using intralingual and extralingual matching methods. The results of this study found that there are 3 forms of relative clause embedded transformation sentences, namely the Embedded-Dense (S-R) form which consists of 6 verses, the Closed-Embedded form which consists of 2 verses, and the Embedded-Dense-Embedded (S-R-S) form which consists of 2 verses. Based on the position of the embedding, at the beginning of the sentence there is a sentence pattern of Embedded-Dense (S-R) and at the end of the sentence there is a Close-Embedded (R-S). Based on the rules of sentence transformation, there is a pattern of Embedded-Dense-Embedded (S-R-S) in complex sentences and a pattern of Embedded-Dense (S-R) in simple sentences.

Mokhamad Syihabul Khoir; Imam Muhannad; Aryo Nugroho

JURNAL ILMIAH SAINS TEKNOLOGI DAN INFORMASI (JITI) 2026 CV. ALIM'SPUBLISHING

Lagu Jawa modern merupakan perkembangan kontemporer dari musik tradisional Jawa yang semakin banyak dinikmati generasi muda melalui platform digital. Namun, meningkatnya jumlah lagu baru membuat pengguna sulit menemukan lagu yang sesuai dengan preferensi musikal jika pencarian hanya dilakukan berdasarkan judul atau nama artis. Penelitian ini mengembangkan pendekatan rekomendasi berbasis konten melalui klasterisasi fitur audio terhadap 100 lagu Jawa modern yang dikumpulkan dari YouTube. Fitur audio diekstraksi menggunakan Librosa pada Python, meliputi tempo BPM, danceability, RMS energy, zero-crossing rate, MFCC means, spectral contrast means, dan chroma features means, sehingga setiap lagu menghasilkan 36 fitur numerik. Algoritma K-Means digunakan untuk membentuk tiga klaster, PCA digunakan untuk memvisualisasikan distribusi klaster, dan Silhouette Score digunakan untuk mengevaluasi kualitas pengelompokan. Hasil penelitian mengidentifikasi tiga gaya musikal yang dapat diinterpretasikan, yaitu Jawa modern enerjik, lagu tradisional atau akustik, serta Jawa eksperimental atau ambient, dengan Silhouette Score sebesar 0,114. Temuan ini menunjukkan bahwa fitur audio mampu merepresentasikan karakter lagu secara objektif dan mendukung sistem rekomendasi adaptif untuk pelestarian musik daerah. Pendekatan ini juga membantu memperluas akses pendengar terhadap kekayaan musik lokal di era digital secara berkelanjutan.

Fajar Budiyanto; Kesia Dyar Prasetyawati; Fajarul Ihfan Nurhuda; Nopi Yanto; Riska Ayu Maharani +20 more

Jurnal Pengabdian Sosial dan Kemanusiaan 2026 Lembaga Pengembangan Kinerja Dosen

The farmer empowerment program in Dilem Village, Gondang District, was implemented through training on the production of solid compost based on livestock manure as an effort to enhance the independence and agricultural productivity of the local farming community. This training was designed to utilize local resources through a village potential–based approach that emphasizes the optimization of livestock waste and organic materials available in the surrounding environment. The implementation methods included socialization activities, material delivery, hands-on practice in compost production, and post-training assistance to ensure the sustainability of technology application at the farmer level. The results of the program indicated an increase in farmers’ knowledge and skills in the compost-making process, enabling them to produce organic fertilizer independently and reduce dependence on chemical fertilizers. This program also had a positive impact on soil quality, production cost efficiency, environmental cleanliness, and supported environmentally friendly and sustainable agricultural practices. Thus, this training activity contributes to strengthening the local economy, improving farmers’ welfare, and developing a sustainable agricultural system based on local resources in Dilem Village in a continuous and practical manner.

Nurmi Nurmi; Basri Bado; Citra Ayni Kamaruddin; Sri Astuty; Muhammad Imam Maruf

International Journal of Economics, Commerce, and Management 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study examines the tourism development strategy to increase Local Original Revenue (PAD) in Bulukumba Regency, South Sulawesi. Despite having significant tourism potential, such as Bira Beach and the Pinisi shipbuilding tradition, the contribution of the tourism sector to PAD remains fluctuating and has not been fully optimized. Therefore, this study aims to formulate an effective and targeted tourism development strategy. The research employs a quantitative descriptive approach using observation, Likert-scale questionnaires, and documentation, with data analyzed through SWOT analysis, IFAS-EFAS matrices, and the Grand Strategy Matrix. The findings indicate that the tourism sector has strong internal strengths (5,09) and significant external opportunities (4,99), exceeding its weaknesses (4,56) and threats (3,95), placing it in Quadrant I (aggressive strategy). The results suggest that the most appropriate strategy is the SO (Strengths-Opportunities) strategy, which focuses on optimizing tourism potential, enhancing digital promotion, strengthening cultural-based tourism, and expanding investment in infrastructure. The study concludes that implementing an aggressive and integrated strategy can improve the tourism sector’s contribution to PAD and support regional economic development. These findings highlight the importance of aligning tourism potential with strategic planning to achieve sustainable fiscal growth.

Syiva, Cut Siti Azola; Melinda, Melinda; Syahrial, Syahrial; Rahman, Imam Fathur; Das, Souvik +1 more

Journal of Computing Theories and Applications 2026 Universitas Dian Nuswantoro

Electroencephalography (EEG) signals are highly susceptible to noise and artifacts, which can degrade analysis accuracy, particularly in Autism Spectrum Disorder (ASD) studies. Therefore, effective preprocessing is required to improve signal quality prior to further analysis. This study proposes an integrated EEG preprocessing pipeline that combines a Finite Impulse Response (FIR) band-pass filter (0.5–70 Hz) with notch filtering and detrending, followed by temporal denoising using the Stationary Wavelet Transform (SWT) with the Daubechies 4 mother wavelet and spatial filtering based on SPHARA. This dual-domain approach is designed to address both temporal and spatial noise in multichannel EEG signals. Experimental results demonstrate that the proposed FIR combined with SWT and SPHARA pipeline consistently outperforms single-domain preprocessing methods, achieving a maximum Signal-to-Noise Ratio (SNR) of 31.93 dB. The proposed method also produces the lowest Mean Absolute Error (MAE) (16.81 µV) and Standard Deviation (SD) (0.75 µV), indicating high signal stability with minimal amplitude distortion. Root Mean Square Error (RMSE) values remain stable within the range of 29.5–592.3 µV, with a minimum RMSE of 29.5 µV, demonstrating effective noise suppression while preserving signal energy. These results confirm that integrating temporal and spatial preprocessing significantly improves EEG signal quality and supports more reliable EEG analysis for ASD-related studies.

Nur Imamul Muttaqien; Rochyani Lestiyanawati

International Journal of Education and Literature 2026 Lembaga Pengembangan Kinerja Dosen

English is an international language that plays a vital role in education and technology; therefore, students are required to master reading comprehension skills, especially narrative texts, to face the challenges of globalization. This study, entitled "Improving Students' Reading Comprehension of Narrative Texts Through Storytelling Activities Using Webtoons in Grade I of MA Daruttholibin Watumalang," aims to improve students' reading comprehension of narrative texts through storytelling activities using Webtoons as a learning medium. This study employed a Classroom Action Research (CAR) design conducted in two cycles, each consisting of planning, action, observation, and reflection. Data were collected using descriptive qualitative methods through interviews, tests, and classroom observations. The research procedure began with a pre-test, followed by the implementation of treatment and post-tests in each cycle. The findings indicate that the use of storytelling supported by Webtoons effectively improved students' reading comprehension. This improvement was reflected in students' increased learning motivation, better understanding of narrative text elements, and improved ability to accurately retell stories.

Zenita Afifah Fitriyani; Rifki Ragil Saputra; Ella Nur Lailiyah; Anggil Diana Risma; Imam Mustofa Latif +21 more

Jurnal Kemitraan Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

The Impact-Oriented Community Service Program (KKN Berdampak) conducted by students of Universitas Mayjend Sungkono in Kebontunggul Village, Gondang District, Mojokerto Regency focused on optimizing branding and digital marketing for the Lembah Mbencirang tourist destination. Lembah Mbencirang is a village-based tourism destination with significant natural and educational potential; however, this potential has not been widely recognized due to limitations in branding and digital marketing. This community service program aimed to sustainably increase tourist visits through SWOT analysis, visual identity rebranding, and digital marketing campaigns utilizing social media, search engine optimization (SEO), and visual content. The activities were carried out participatively in collaboration with the local Village-Owned Enterprise (BUMDes) and Tourism Awareness Group (Pokdarwis) using observation, mentoring, and promotional content development methods. The results indicate that the optimization of branding and digital marketing at Lembah Mbencirang Tourism produced initial outcomes in the form of digital media readiness and increased understanding among tourism managers. Although the impact on visitor numbers has not yet been measured significantly, a digital marketing foundation has been established as an initial step toward the development of village tourism.

Arief Putra Imam

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2026 International Forum of Researchers and Lecturers

The development of digital media has encouraged various forms of identity representation on video-sharing platforms such as YouTube. In this context, mukbang content functions not only as entertainment but also as a medium for constructing creators’ personal branding. This study aims to analyze how personal branding is constructed in food vlogging and mukbang content produced by Tanboy Kun on YouTube. This research employs a qualitative approach using qualitative content analysis to identify communication patterns, visual representations, and thematic consistency within the videos. The analysis is based on six indicators of personal branding by Montoya and Vandehey (2002): specialization, personality, distinctiveness, visibility, persistence, and goodwill, reinforced by Roland Barthes’ semiotic approach at the levels of denotation, connotation, and myth. The findings indicate that personal branding is constructed through the consistent concept of extreme and spicy food as specialization, expressive communication style as personality, content differentiation as distinctiveness, upload intensity as visibility, format continuity as persistence, and positive image formation through attitudes and interaction as goodwill. These results demonstrate that personal branding in mukbang content is strategically formed through consistent and structured representation. This study contributes to digital communication research, particularly in understanding personal identity construction in video-based media.

Elsa Syahriza Putri; Andri Triyono; Kartika Imam Santoso

Router : Jurnal Teknik Informatika dan Terapan 2026 Asosiasi Profesi Telekomunikasi dan Informatika Indonesia

Dengue fever is a disease commonly found in tropical and subtropical regions. This disease can cause severe symptoms, such as very high fever, accompanied by nausea, vomiting, headache, abdominal pain, and leukopenia (decrease in white blood cells). This infectious disease, known as dengue hemorrhagic fever (DHF), is a viral infection transmitted by the Aedes Aegyppti mosquito. This study aims to classify dengue-prone areas using the K-Means Algorithm, and to classify the factors that cause dengue in Purwodadi District, Grobogan Regency. The clustering results using the K-Means algorithm with Rapidminer tool from 266 data produced 3 clusters: cluster 0 (blue) with 138 patients dominated by Kuripan, Purwodadi, Ngambak villages, cluster 1 (green) with 31 patients in Ngraji, Nambuhan, Cingkrong villages, and cluster 2 (orange) with 97 patients in Danyang, Kalongan, Pulorejo villages. This study is expected to provide additional information for stakeholders in controlling dengue cases and increase awareness of the importance of environmental cleanliness as a preventive measure.

Muhammad Raihan; Mohamad Maftuh Fauzi

Ebisnis Manajemen 2026 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

This study aims to analyze the management of sharia-based teaching and learning activities at SD KUTTAB Imam Syafi’i Brebes, including the processes of planning, implementation, and evaluation of learning, as well as the application of sharia values in daily classroom activities. This research employed a quantitative approach, with data collected through observation, documentation, and questionnaires distributed to relevant parties. The data were analyzed descriptively to provide an objective overview of the implementation of sharia-based learning management at the school.The results indicate that the management of teaching and learning activities at SD KUTTAB Imam Syafi’i Brebes has systematically implemented the main management functions, namely planning, implementation, and evaluation. The learning process integrates sharia values such as honesty, discipline, responsibility, trustworthiness (amanah), habituation of worship practices, and the principle of adab before knowledge. Evaluation is conducted not only on academic achievement but also on students’ attitudes and character development. Although several challenges were identified, such as differences in student characteristics and time limitations, the school has addressed them through effective coordination, time management, and administrative improvements.In conclusion, the sharia-based learning management at SD KUTTAB Imam Syafi’i Brebes has been effectively implemented and supports the achievement of educational goals that emphasize not only academic excellence but also the development of Islamic character among students.

Faizal Abdau; Mohamad Maftuh Fauzi

Ebisnis Manajemen 2026 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

This study aims to analyze the implementation of sharia management functions in the administration and financial management of student affairs at Imam Syafi’i Islamic Boarding School (Pondok Pesantren Imam Syafi’i) in Brebes. Islamic boarding schools play an important role not only in developing students’ religious knowledge and character but also in managing administrative and financial systems that support educational activities. In the perspective of sharia management, organizational management should be carried out based on the main management functions, namely planning, organizing, actuating, and controlling, while also adhering to Islamic values such as trustworthiness (amanah), transparency, and accountability. This research employs a qualitative approach with a descriptive method. Data were collected through observation, interviews, and documentation during the PIAWAI Internship Program of the Sharia Management Study Program in 2025. The results show that the administration and financial management of student affairs at Imam Syafi’i Islamic Boarding School have implemented management functions systematically, starting from activity and budget planning, task distribution among student affairs administrators, implementation of administrative processes and financial recording, to supervision and evaluation of financial reports. In addition, the management practices also reflect sharia management principles through the application of trust, accountability, and transparency in managing students’ activity funds. Therefore, the implementation of sharia management functions in administration and financial management contributes to improving the effectiveness of pesantren activities and strengthening governance in Islamic educational institutions.

Aji Riswanto; Mohamad Maftuh Fauzi

Ebisnis Manajemen 2026 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

The Qur'an memorization (tahfidz) program is designed to enhance students' ability to memorize the Qur'an while instilling Islamic values from an early age. The success of this program depends on effective school management through the implementation of management functions. This study aims to analyze the management functions in the tahfidz program at SD Kuttab Imam Syafi’i Brebes. Using a qualitative approach with a case study design, data was collected through observation, interviews, and documentation. The subjects included the school principal, tahfidz program coordinator, teachers, and students. Data analysis followed the stages of data reduction, presentation, and conclusion drawing. The findings show that management functions at SD Kuttab Imam Syafi’i Brebes are carried out through four main functions: planning, organizing, actuating, and controlling. Planning involves setting objectives, memorization targets, and choosing suitable learning methods. Organizing includes dividing responsibilities between the principal, coordinator, and teachers. The tahfidz program involves activities like muroja’ah (memorization review), adding new memorization, and teacher submission. Supervision is conducted through regular evaluations and meetings. The study concludes that effective management function implementation is crucial for the success of the tahfidz program, aiding in the achievement of educational goals in memorizing the Qur'an.

Pamungkas, Jati; Azis Prastica; Imam Sholikhuddin

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2026 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

The phenomenon of digital da'wah has significantly transformed the ways religious knowledge is accessed, interpreted, and disseminated in contemporary society. This study aims to analyze the patterns of actions and perceptions of TikTok and YouTube users toward religious content delivered by Gus Baha within the context of the digital religious space. Using Max Weber’s theory of rationalization as an analytical framework, this research explores how religious authority, knowledge transmission, and user interpretation undergo processes of rationalization on digital platforms.This study employs a qualitative approach using virtual ethnography, content analysis, and in-depth interviews with users of both platforms. Data were collected through observation of uploaded content, analysis of user interactions and comments, and examination of engagement dynamics.The findings indicate that user responses to Gus Baha’s content reflect Weber’s four types of social action. Instrumentally rational actions are evident in the use of short videos as practical and efficient learning tools. Value-oriented rational actions appear in users’ consistent efforts to deepen religious understanding. Affective actions emerge from emotional attachment to Gus Baha’s communicative style, while traditional actions are reflected in the perception of digital da'wah as a continuation of established religious learning traditions. Furthermore, digital rationalization through algorithms, short-video formats, and platform accessibility, shapes how religious knowledge is selected, interpreted, and circulated.This study concludes that digital religious spaces function not only as channels of dissemination but also as arenas for the transformation of religious authority, meaning construction, and religious practice in the digital era.

Naimatuz Zahriyah; Imam Fuadi

World Journal of Islamic Learning and Teaching 2026 Asosiasi Riset Ilmu Pendidkan Agama dan Filsafat Indonesia

Leadership is the key to success in educational institutions, transformational leadership always emphasizes the vision, mission, and goals of the institution and motivates all school members to cooperate in advancing the institution. Transformational leadership implemented at SMAN 2 and MAN 2 Kediri City is able to bring positive changes and encourage better achievements. Educational institutions whose leaders implement transformational leadership tend to be more active and adaptive to change. This research model uses a qualitative approach with a multi-case study design. Data collection techniques use in-depth interviews, participant observation, and documentation. Data analysis techniques use condensation, data display, and drawing conclusions. The findings are that the principal drives teacher professionalism by encouraging followers to imitate his positive behavior, be flexible, and form a personal commitment to organizational transformation. The principal acts as an inspiring motivator by providing inspirational motivation, building effective communication, and consolidating the strength of followers to support transformation.Principals hone teachers' intellectual abilities by involving them in decision-making, preparing them for challenges, and providing coaching, feedback, and evaluation. Principals act as role models by providing personal feedback, rewarding them, and promoting the achievement of the institution's goals.

Imamul Muttaqin; Tri Wahyu Hidayati

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2026 Pusat Riset dan Inovasi Nasional

This study aims to analyze the strategies employed by ustadz and ustadzah at Pondok Pesantren Tarbiyatul Islam (PPTI) Al-Falah in maintaining family resilience. The family, as the smallest unit in society, plays a crucial role in shaping individuals’ character, morality, and spirituality, particularly for those living in a pesantren environment characterized by intensive religious and educational activities. This research uses a qualitative method with a case study approach. Data were collected through interviews and observations involving married ustadz and ustadzah who reside within the pesantren environment. The results indicate that in building a household, conflicts are inevitable. Due to teaching responsibilities that often extend into the night, miscommunication may occur and potentially lead to domestic issues. Therefore, family resilience among ustadz and ustadzah at PPTI Al-Falah is developed through five main strategies: (1) spiritual strategies, (2) communicative strategies, (3) educational strategies, (4) social and environmental strategies, and (5) economic and time management strategies.

Hutari Adeningsih; Said Said; Imam Tri Wibowo

Riset Ilmu Manajemen Bisnis dan Akuntansi 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study analyzes the influence of Social Media, Impulsive Buying Behavior, Financial Technology Trust, and Financial Literacy on the Interest in Using Shopee PayLater among Generation Z youth in Jombang Village, South Tangerang. Out of a population of 6,618 teenagers, a sample of 150 respondents was selected using Purposive Sampling, exceeding the initial Slovin formula requirement of 99 participants to ensure higher data reliability. The research adopts a quantitative approach with multiple linear regression analysis processed via SPSS version 25. Data collection integrated primary sources from structured questionnaires with secondary data from comprehensive literature reviews. The results demonstrate that Impulsive Buying Behavior and Financial Technology Trust significantly and positively affect Shopee PayLater usage interest. Conversely, Social Media and Financial Literacy do not show a significant positive impact to Shopee PayLater usage interest. These findings provide critical insights into the digital consumption patterns and financial decision-making behaviors of the modern Indonesian youth demographic.