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The rapid growth of social media in Indonesia has transformed marketing communication strategies, particularly in producing creative promotional content. Instagram Reels has emerged as an effective platform for building brand awareness through short and engaging videos. This study was conducted during an internship at PT Waskita Fim Perkasa Realti and focuses on the production process of Instagram Reels content for Vasaka Solterra. The first objective is to examine the workflow of promotional video production across three stages, pre-production, production, and post-production. The second objective is to identify challenges faced by the Marketing Communication Division. Using qualitative methods, including observation, interviews, participation, and literature review. This study found that pre-production involves idea development, content research, and storyboard creation. The production stage includes smartphone-based video shooting and voice-over recording to ensure message clarity. Post-production centers on editing using CapCut and applying a consistent visual identity before publication. The study also identifies several obstacles, such as limited human resources, minimal equipment availability, and coordination delays with external partners. These findings highlight the need for increased production personnel, improved interdepartmental collaboration, and enhanced equipment support to optimize the overall content production process.

Social care values ​​are moral principles that emphasize empathy, altruism, solidarity, mutual cooperation, justice, and tolerance in social life. These values ​​form the foundation for individuals to understand the feelings of others, help selflessly, cooperate, be fair, and respect differences. This study aims to describe the representation of social care values ​​in Wattpad short stories in the family drama genre, identify the most dominant values ​​and the context in which they emerge, and explain the relevance of these findings to learning and character development in students. The study used a descriptive qualitative method because it focuses on the meaning of the text, rather than quantitative measurement. Data were collected through listening and note-taking techniques by carefully and repeatedly reading the short stories to identify sections of the text that contain social care values. Data included words, phrases, sentences, dialogue, and narratives that depict character actions, conflicts, or interactions reflecting empathy, altruism, solidarity, mutual cooperation, justice, and tolerance. All quotations were recorded on a coding sheet to organize the data systematically. Data analysis was conducted using the Miles and Huberman technique, which includes data reduction, classification, and interpretation. In the reduction stage, relevant data was selected and then grouped according to social awareness value categories. Next, interpretation was conducted to explain the representation of these values ​​in the storyline and relationships between characters. 

This research aims to analyze religious and structural values in Dede Soepriatna's short story "Titah yang Berkuasa" through an integrated religious and structural approach. Employing a qualitative descriptive method with content and structural analysis techniques, this study reveals various spiritual values implicit within the narrative of this contemporary Indonesian literary work. The analysis results demonstrate fundamental religious values such as destiny (qada and qadar), tawakkal (submission to God's will), sacrifice, betrayal, and divine justice. The character Roro Oyi represents spiritual steadfastness and surrender to the Creator amidst life's trials, while King Amangkurat's character critiques the abuse of power that contradicts moral-religious principles. Structurally, the short story presents a complex plot with effectively developed central conflict, multidimensional characterization, and rich symbolism that deepens the spiritual meaning of the narrative. The research findings confirm that literature can function as an effective medium for moral and religious education without sacrificing narrative integrity. The integration of religious and structural approaches provides a holistic perspective in understanding how spiritual messages are conveyed through formal beauty, offering a literary appreciation model that harmoniously combines ethical and aesthetic dimensions.

Motojiro Kajii was a Japanese writer from the early Showa period, born in 1901, who left behind twenty-three great short stories and several other unfinished works, which are always closely related to fundamental questions about life and death, as well as the existence of darkness. Many of Kajii's works contain ironic meanings. Therefore, through a study of irony by Soren Kierkegaard, we describe Motojiro Kajii's thoughts as conveyed in his short story entitled “Sakura ki no shita ni wa”. This research is qualitative research using descriptive research methods. This study will analyse data that shows the explicit or implicit meaning of Soren Kierkegaard's Concept of Irony contained in “Sakura ki no shita ni wa”. The results of the study show that Kierkegaard's concept of irony appears in the short story, such as the negation of the beauty of the cherry blossom tree, but on the other hand, that beauty evokes feelings of restlessness, emptiness and gloom. Beauty does not always bring peace, but rather makes humans aware of transience and the dark side hidden behind something that appears beautiful. Beauty and death are inseparable, and it is thanks to this that beauty is created in life.

This study aims to analyze the effectiveness of storytelling and movie discussion methods in improving students' English speaking skills at SMA Negeri 12 Makassar. The background of this research departs from the low active participation and courage of students in using oral English in class. The method used is a hands-on practice-based learning approach, where students are asked to tell stories orally and discuss short films in English. The research subjects consisted of 36 students in grades XI-3 who were involved in interactive learning activities with the support of visual media and group discussions. The results of the study showed a significant improvement in several aspects of speaking skills, namely fluency in speaking, mastery of vocabulary, pronunciation, and students' confidence in conveying ideas and opinions. In addition, this method also encourages the development of critical thinking skills, creativity, and cooperation between students in a fun and participatory learning atmosphere. Storytelling activities allow students to express themselves freely and in a structured way, while movie discussions facilitate understanding of cultural context and authentic use of language. Thus, the application of storytelling and movie discussion methods has proven to be effective as an innovative learning strategy in developing students' English speaking skills at the high school level. This study recommends the integration of these methods in the English language learning curriculum to improve the overall quality of students' oral communication.

The rapid development of affiliate marketing on social media necessitates strategies that effectively build audience trust and engagement. This study aims to analyze the application of visual storytelling and soft selling strategies in TikTok affiliate content, using a case study of 20 videos by Reizuka Ari. The research method employs qualitative content analysis, focusing on visual elements, personal narratives, audience interaction, and their relevance to engagement and trust building theories. The findings show that the use of personal visual storytelling, honest personal experience narratives, and soft selling without pressure significantly enhance emotional engagement and audience trust. Authentic testimonials, relevant captions and hashtags, as well as unobtrusive placement of affiliate links, maximize reach and conversion potential. These findings underscore the importance of content personalization in the success of affiliate marketing on short-video platforms like TikTok.

This article explores the theme of faithfulness amid suffering through a narrative and theological analysis of Job 1:1–22, while also examining its relevance for the Christian faith today. Job is chosen as the central figure due to his portrayal in the Bible as a man who endured extreme suffering yet maintained his spiritual integrity. This research uses a qualitative approach with a library research method, analyzing biblical texts and relevant theological literature. The study focuses on understanding suffering as a test of faith allowed by God, rather than as punishment for sin. The analysis reveals that Job is portrayed as a righteous, upright, God-fearing man who shunned evil. In Job 1:1–22, he loses all his wealth and children in a very short time, yet continues to submit to God’s will. His well-known declaration, “The Lord gave, and the Lord has taken away; blessed be the name of the Lord,” affirms the depth of his faith and obedience. Job’s faithfulness is not transactional, but emerges from a pure spiritual relationship with God. Job’s story remains highly relevant for contemporary Christians. In today’s world filled with adversity, Job teaches that suffering is not necessarily a sign of wrongdoing or lack of faith, but can be a means for spiritual growth and character formation. This article affirms that true faith will remain steadfast even when tested by suffering. Thus, Job stands as an enduring example of unwavering faithfulness to God in the face of deep crisis.

This study examines the translation shifts in the short story The Gift of the Magi, which was translated from English to Indonesian under the title Pemberian Sang Majus by Maggie Tiojakin. The purpose of this study is to identify and analyze the types of translation shifts present in the short story. Data collection was carried out using the documentation method, with the data analyzed based on Catford's translation shift theory using a descriptive qualitative approach. The findings of this study reveal that several types of translation shifts are evident in the short story. These include shifts of level, shifts of structure, shifts of unit, and shifts of intra-system. Shifts of level occur when an item in the source language at one linguistic level has an equivalent in the target language at a different level. For example, a phrase in the source language may be translated as a word or clause in the target language. Shifts of structure refer to differences in grammatical structures between the source and target languages, such as changes in sentence construction or word order to ensure fluency in the translation. 

In addition to improving interpersonal communication skills, this training also emphasized the importance of strategic communication in the context of advocacy and social mobilization. NGO administrators were trained to design campaign messages tailored to audience segments, including potential donors, corporate partners, and government stakeholders. An understanding of the importance of framing and emotional appeal was also emphasized, so that the messages delivered were not only informative but also able to inspire empathy and concrete action from the audience. During the training process, participants were also equipped with a basic understanding of digital communication, particularly in utilizing social media platforms as a tool to expand the reach of messages. Creative content strategies, effective posting scheduling, and the use of visual storytelling were introduced so that NGO administrators could build a positive image of their institutions in the digital space. These skills are crucial considering that the dynamics of public communication today are influenced by the speed and reach of social media.The positive impact of this activity was felt not only individually, but also institutionally.The NGO "Kakak Asuh" began to show an increase in public engagement through social media, an increase in the number of new volunteers, and the opening of opportunities for partnerships with external parties. This demonstrates that persuasive communication is not merely a means of conveying a message, but also a strategy for building strong, credible, and sustainable relationships with the wider community. Going forward, the sustainability of this training program is designed through a system of ongoing mentoring and support. This approach is expected to strengthen the implementation of the communication strategies learned and enable a comprehensive transformation of organizational communication. Thus, this PKM activity will not only have a short-term impact but also build a solid communication foundation to support the NGO's social mission in the future.

In addition to improving interpersonal communication skills, this training also emphasized the importance of strategic communication in the context of advocacy and social mobilization. NGO administrators were trained to design campaign messages tailored to audience segments, including potential donors, corporate partners, and government stakeholders. An understanding of the importance of framing and emotional appeal was also emphasized, so that the messages delivered were not only informative but also able to inspire empathy and concrete action from the audience. During the training process, participants were also equipped with a basic understanding of digital communication, particularly in utilizing social media platforms as a tool to expand the reach of messages. Creative content strategies, effective posting scheduling, and the use of visual storytelling were introduced so that NGO administrators could build a positive image of their institutions in the digital space. These skills are crucial considering that the dynamics of public communication today are influenced by the speed and reach of social media.The positive impact of this activity was felt not only individually, but also institutionally.The NGO "Kakak Asuh" began to show an increase in public engagement through social media, an increase in the number of new volunteers, and the opening of opportunities for partnerships with external parties. This demonstrates that persuasive communication is not merely a means of conveying a message, but also a strategy for building strong, credible, and sustainable relationships with the wider community. Going forward, the sustainability of this training program is designed through a system of ongoing mentoring and support. This approach is expected to strengthen the implementation of the communication strategies learned and enable a comprehensive transformation of organizational communication. Thus, this PKM activity will not only have a short-term impact but also build a solid communication foundation to support the NGO's social mission in the future.

This Community Service Program (PKM) aims to enhance literacy culture among students through a short story writing workshop conducted at MAN 1 Brebes. The program was initiated in response to the low interest in reading and writing among teenagers. The training was carried out intensively using a project-based learning approach, emphasizing the creative writing process from planning and drafting to revision. Participants were encouraged to choose their own story themes to foster personal and emotional engagement in writing. Evaluation was conducted through pretests and posttests to measure improvement in writing skills. The results showed that 87% of participants experienced an increase in scores, particularly in understanding story structure, diction usage, and conflict development. Each student produced one short story, which was compiled into a digital anthology as the final product of the training. This activity proved effective in fostering literacy interest and improving students' writing abilities, and it is expected to serve as a model for similar training programs in other educational settings.

This study aims to describe the values ​​of struggle in the short story Hujan Pertama Dari Kampung Kafir by Silvester Petara Hurit. This study uses a descriptive qualitative method with data analysis techniques using a sociological approach. The results of the study indicate the values ​​of struggle in the short story Hujan Pertama Dari Kampung Kafir by Silvester Petara Hurit concluded as follows, 1) the struggle of indigenous people to maintain ancestral traditions, 2) the struggle to preserve local wisdom, 3) the struggle to maintain identity, 4) the struggle to find the meaning of faith, and 5) the struggle to maintain cultural symbols.

This study aims to describe Ecocriticism and Ecological Logic of Ama Nara Short Story by Silvester Petara Hurit. This study uses an ecocritic approach with a descriptive qualitative research method. The results of the Ecocriticism and Ecological Logic research of Ama Nara Short Story by Silvester Petara Hurit are as follows, (1) nature is the highest manifestation of Lamaholot society. The ecological logic that being modern in Ama Nara's view does not have to leave nature and ancestors. Ecocriticism of the attitude of the main character of the short story, Ama Nara who is not tempted by the modern lifestyle, (2) the attachment of farmers and nature. Ama Nara's ecological logic to protect the environment, continue to care for the fertility of the soil naturally, and that is actually much more valuable. Ecocriticism lies in Ama Nara's attitude to persist in choices, and (3) empowerment of natural resources. Ama Nara's ecological logic creates a local food barn (hoku) so that food needs are met. Ecocriticism lies in Ama Nara's attitude to remain consistent in maintaining traditional life by continuing to empower existing natural resources that make her family happy.

This study aims to describe the form, meaning, and socio-cultural function of the register of language use in the short story Filosofi Kopi by Dee Lestari. The method used is descriptive qualitative with content analysis techniques, Halliday's register theory, and Lotman's cultural semiotics. The results of the study show that the form of register in this short story includes words (espresso, latte, cappuccino, macchiato), nominal phrases (filosofi kopi, signature coffee, kopi tiwus), idiomatic phrases (kopi paling flirtit), and metaphors (espresso as a life without nonsense, latte as a warm hug). The meaning of the register is divided into primary meaning (literal) and secondary meaning (cultural and symbolic) which construct the values ​​of masculinity, gentleness, beauty, spirituality, and idealism of the characters. The socio-cultural functions of the register include community identity, expressive, evaluative, symbolic, narrative aesthetic, and ideological functions. This research supports Halliday's theory on the relationship between register and situational context, as well as Lotman's theory, which views literary language as a secondary modeling system that represents social and cultural realities. The results are expected to enrich the study of literary sociolinguistics and serve as authentic and contextual teaching materials for Indonesian language and literature in secondary schools.

This study aims to describe the cultural meaning of the short story Mama Eta by Silvester Petara Hurit. This study uses a descriptive qualitative method with a hermeneutic approach. The results of the study of cultural meaning in the short story Mama Eta by Silvester Petara Hurit can be concluded that there are cultural meanings, namely first, the cultural meaning of simplicity, second the cultural meaning of religiosity as an oasis of life, third the cultural meaning related to respect for ancestors, fourth the cultural meaning related to the role of women in social structures, and fifth the cultural meaning related to collectivity and social harmony.

This study aims to describe the symbolism of rice seeds in the short story Sending the Last Rice Seeds to the Fields by Silvester Petara Hurit which reveals the relationship between various aspects of life and culture of the Lamaholot community, ranging from beliefs, traditions, to the relationship between humans and nature. This study uses a qualitative research method. The findings and discussion of the symbolism of rice seeds in the short story Sending the Last Rice Seeds to the Fields by Silvester Petara Hurit can be concluded as follows, 1) rice seeds as a symbol of life and fertility, 2) rice seeds as a symbol of Lamaholot tradition and culture, 3) rice seeds as a symbol of the relationship between humans and nature, and 4) rice seeds as a symbol of cultural resilience.

This study aims to describe the social criticism of the short story "Ama Tobi di Antara Konten Batas Kampung Serumpun" by Silvester Petara Hurit. This study uses a qualitative method with data analysis using a sociology of literature approach. The results of the study indicate that there is social criticism of the short story "Ama Tobi di Antara Konten Batas Kampung Serumpun" by Silvester Petara Hurit, namely 1) Criticism of social relations. The social relations that are expected to live, grow and develop in the village of Lewolema, have now changed into a conflict that eliminates the values ​​of family, brotherhood, solidarity, cooperation between residents, 2) Criticism of identity starting from the change of the name of the village, can be considered as an effort to eliminate the cultural and historical identity of the community. In addition, the influence of colonialism, where the arrival of European missionaries and traders has brought changes in the value and belief system. The role of schools established by religious foundations has brought changes in the community's education system, and 3) Criticism of power is a struggle between traditional values ​​and modernity. Indigenous peoples have strong values ​​and traditions, but they also feel that they must adapt to the changing times and the presence of the government and religious foundation

This study aims to describe the reality of social life in the short story "Ibu Kota" by Silvester Petara Hurit. By using the theory of literary sociology and descriptive qualitative research methods, the researcher analyzed and obtained the following research results, (1) the city as a space that is oppressive and unfriendly, (2) social inequality and moral decadence (3) the destruction of cultural values ​​and communal life, (4) alienation in urban life, and (5) the symbolism of the city as a misleading hope

This study aims to improve the ability of eighth grade students of SMP Negeri 2 Sogaeadu in identifying short story elements through the application of the SQ4R method. The background of this study is the low interest of students in reading literary works and their lack of understanding of effective reading strategies. The study used a Classroom Action Research (CAR) design which was carried out in two cycles, each including the planning, implementation, observation, and reflection stages. The results showed a significant increase in student learning outcomes, from an average of 59.2% in cycle I to 82.4% in cycle II. The percentage of student involvement also increased from 42%-52% (cycle I) to 71%-90% (cycle II), while observations of researcher performance increased from 56%-75% (cycle I) to 87.5%-100% (cycle II). These findings prove that the SQ4R reading method is effective in improving students' ability to identify short story elements through systematic and easy-to-apply steps.

Literary works are a medium to convey messages and values of life through unique language. One form of literary work is a short story that can be studied through a pragmatic approach. This study aims to examine the types of speech acts in the short story Batu di Pekarangan Rumah by Sapardi Djoko Damono. The research method used is descriptive qualitative method. The data were obtained through reading and recording techniques, then analyzed based on the classification of speech acts, namely question, statement, and expressive speech acts. The results show that the main character's speech in this short story contains many questioning and expressive speech acts that reflect the emotional closeness between the character “I” and the stone that is the object of his childhood memories. The speech acts not only show the function of communication, but also imply a deep meaning of loneliness, loss, and nostalgia. This research is expected to contribute to the study of pragmatics in the analysis of literary works, especially short stories.