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Banners are a simple yet highly effective promotional strategy for MSMEs. With attractive designs and strategic placement, banners can increase business visibility and attract more customers, thus contributing to local economic growth. The installation of banners as a promotional strategy for Micro, Small, and Medium Enterprises (MSMEs) has been proven effective in increasing product visibility and sales. The discussion in this Community Service activity report describes the activities to promote MSMEs that take place in the Sepinggan Baru village. So, to support these activities, visual media is needed that can help optimize the promotion of MSMEs by installing banners. Banners are designed in various sizes that can be attached to MSMEs, so that villagers who have MSMEs can easily place the position of the banners to be installed. KKN students of Sepinggan Baru Village who are banner instructors and help install banners and RT.17 community members are very enthusiastic and grateful for the banners we provide, because it makes it easier for them to promote their businesses. The results of this activity show that the objectives of the activity were carried out well and the residents of RT.17 Village Sepinggan Baru who have MSMEs were very appreciative.

Micro, Small, and Medium Enterprises (MSMEs) have an important role in driving Indonesia's national economy, where the culinary sector is located. Ayam Penyet Budhe Sutet, a culinary MSME, faces a major challenge in its promotional strategy, limiting its visibility and customer reach. To overcome this, community service programs are implemented to increase competitiveness through a series of targeted initiatives, including redesigning banners, updating menu lists, creating promotional materials for social media, and registering business locations on Google Maps. These efforts aim to increase brand exposure, simplify operational processes, and attract more customers. The expected results include increased sales, increased market presence, and increased business sustainability, thereby contributing to the growth of Indonesia's culinary MSME sector

This research is motivated by the problems found by researchers related to the promotion mix at Syamsiah Padang Lawas Hotel. This study aims to determine the promotion mix strategy carried out at Syamsiah Hotel Padang Lawas. The research method used is qualitative with descriptive methods. This research was conducted at Syamsiah Hotel Padang Lawas in June-July 2020. Determination of research informants using purposive sampling technique with a total of 4 informants. The data used are primary data in the form of direct communication with informants carried out by observation, interviews, documentation and secondary data obtained from Syamsiah Hotel Management documents. Data validity checking technique is done by tringulation. The data analysis techniques used are inductive analysis, deductive analysis and SWOT analysis. Based on the results of research on the meeting package promotion mix strategy at Syamsiah Padang Lawas Hotel, it can be concluded that the hotel has strengths in utilizing various advertising media, sales promotion, personal selling, public relations, and direct marketing. Advertising strategies through social media and print media allow hotels to reach a wide market segment, while providing discounts in sales promotions can increase bookings. Personal selling is effective in building direct relationships with customers, and involvement in public relations can improve the hotel's image. Direct marketing through WhatsApp has also proven to be efficient in targeting specific customers. However, there are some weaknesses, such as the design of pamphlets and brochures that are not updated, customer dependence on discounts, limited reach of sales calls, and lack of collaboration with the media and website development. Threats from competitors, negative public perception, and strategic mistakes also need to be well anticipated. By maximizing strengths and opportunities and overcoming weaknesses and threats, Hotel Syamsiah can optimize promotional strategies to achieve better results.

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia still face various challenges, including access to markets and the lack of skills in utilizing digital technology to expand their market and increase income. With the rise of the digital era, the use of digital technology and e-commerce can be a solution for MSMEs to enhance their competitiveness and expand their market. As consumer behavior shifts towards online shopping, technology-based marketing strategies can become a key driver in boosting the sales of MSME products. E-commerce offers opportunities for everyone to introduce products or services with unlimited marketing reach. Therefore, business organizations must be adept at identifying effective marketing opportunities in the digital era that are both cost-efficient and impactful. The main focus of this community service project is to increase the market share and sales turnover of MSME products in Bugangan Village, Semarang City, through appropriate marketing strategies. The stages of this service begin with preparation. In this stage, the community service team conducts site visits and initial field observations to assess the conditions and challenges faced by the partners directly.  Then, the preparation of materials to be delivered follows. The team prepares materials that are tailored to the needs of Bugangan Village. The third stage is socialization and implementation. As a result of the activities, 20 MSMEs in Bugangan Village, Semarang City, gained knowledge about online or digital marketing, product photography, content creation with Canva, Google My Business, and setting up e-commerce accounts.

This research is motivated by the decline in gold savings in the last four years due to: the value of gold which is currently getting higher, and Covid which occurred in mid-2020. Furthermore, people's needs are increasing and increasing so the ability to buy gold is low. To find out the analysis of the implementation of promotions as a strategy in increasing the number of pawnshop gold savings customers. This research uses a qualitative method using a descriptive approach. The types of data used are primary data sources and secondary data sources. The data collection techniques used by researchers are interviews, observation and documentation with customers and employees of PT.Pegadaian Syariah Gobah Pekanbaru Riau. Data processing techniques with data reduction, data editing, data description and drawing conclusions. Based on the research results, it can be concluded that the implementation of promotions is a strategy to increase the number of gold savings customers at PT.Pegadaian Syariah Gobah Pekanbaru Riau, is by using advertising promotions in introducing pawnshop gold savings products using social media and print media, promotions using online publications using websites is an effort to attract attention or news from the media or the general public for a product. can be widely known, Direct Promotion is carried out to attract potential customers by implementing socialization. Promotion Sales are carried out by providing special discounts or promo codes to prospective customers so that they are interested in pawnshop gold savings products at PT. PawnshopGobah Pekanbaru Riau Sharia Service Unit. By implementing promotional forms well, the goal can be achieved to increase the number of pawnshop gold savings customers and increase public understanding of pawnshop gold savings products and can help the community with economic problems.

This research aims to design packaging and promotional media for the Lebaran edition of Tango Walut products with a focus on increasing consumer appeal in the competitive modern market. The design process includes in-depth analysis of products and markets,exploration of creative ideas, development of attractive designs, and implementation of effective marketing strategies. The resulting packaging design displays typical Eid visual elements with bright colors and illustrations that evoke the spirit of celebration. The marketing strategy implemented involves offline marketing and online marketing with social media campaigns, both of which are designed to increase consumer awareness, interest, desires and purchasing actions. The final result of this design is expected to increase the visibility and sales of Tango Walut products during the Eid period, as well as strengthen the brand's position in the FMCG market.

Social media has become a very effective and efficient tool to promote products and services, including in the agricultural sector. The training was held at the Sumber Jaya Catfish Farmers Group Perum Griya Asri I Tambun Selatan District, Bekasi Regency and aimed to improve the ability of its members to utilize the Facebook platform as an effective and efficient promotional media. The methods used in this training include presentations, direct practice, and group discussions. Training materials include making accounts and Facebook pages, promotional content strategies, as well as interaction management techniques with customers. The results of this training showed an increase in the knowledge and skills of participants in using Facebook to promote catfish production in the Sumber Jaya catfish farmer group. Participants are expected to be able to create and manage Facebook pages, as well as design interesting content to increase visibility and sales. This training is expected to be a model for other farmer groups in utilizing social media to expand the market and improve the welfare of group members. The activities of implementing community service with the target of the purpose of the Community Service (PKM) implementing team to make field observations are to directly observe the location of the target area. The outputs to be achieved are: Publications in Print or Electronic Scientific Journal Articles in accredited national journals, articles in national journals are not accredited and local, articles in print or electronic media, both national and local, implementation documentation with photos of activities, and improvement the knowledge and skills of participants in using Facebook to promote catfish production in the Sumber Jaya catfish farmer group.

With the advancement of technology, competition in the mid-to-low-end business sector has intensified. Both large businesses and Micro, Small and Medium Enterprises (MSMEs) are facing challenges and obstacles. On the other hand, MSMEs will have greater opportunities to market their products due to advances in information technology. When starting a business, branding communication is very important. Each individual has a different brand image. By using the right promotional strategy, effective branding communication can provide consumers with the opportunity to recognize certain goods and services, evaluate their quality, reduce purchase risks, and get different experiences and satisfaction. Every business field must have a strategy to increase sales. The right promotional strategy can communicate branding well. To achieve goals, every business sector needs a promotional strategy, especially for micro, small and medium enterprises (MSMEs). Promotion planning is carried out to improve services and sales by introducing products to potential customers and improving services by focusing on online-based promotions by utilizing social media and marketing through the marketplace. In a startup business, where the business has just started and continues to grow, business actors are considered necessary to continue to develop products and find the right target market. The purpose of this Community Service activity is to provide an assessment of branding and promotional communication strategies to increase customers for this startup business.      

This study aims to find out what strategies are carried out by the Rumah Kurasi in increasing effective sales through the TikTok platform. The method used in this study is with a qualitative descriptive approach, this research is a field research and the data used in this study are primary and secondary data, with data collection techniques through observation and interviews. The results showed that various TikTok features can make it easier for the Rumah Kurasi to create interesting content so that it can increase the audience. The large audience of content is very helpful for the Rumah Kurasi in marketing its products. Sales promotion through curated product reviews through live TikTok can increase effective sales.

This community service aims to improve the marketing and sales promotion capabilities of batik MSMEs, especially Omah Batik Srikandi and Edukriya in Jatisari Village, Mijen District, Semarang City. The approach includes training and mentoring by providing knowledge and skills of effective sales promotion strategies in marketing batik. Its activities intend to increase batik promotion and sales through the development of innovative sales promotion strategies, such as discounts, gifts, and others. Through this approach, it is hoped that batik MSMEs can increase sales, expand market reach, and support the preservation of batik cultural heritage in Semarang City. Increasing the competitiveness of batik MSMEs is also expected to be achieved, thus having a positive impact on the local and national economy.

In the community service activities conducted in Labuhan Haji Village, research was carried out on the Micro, Small, and Medium Enterprise (MSME) of Seaweed Pilus located in Dusun Labuaji, Labuhan Haji Village, Labuhan Haji Subdistrict, East Lombok Regency, West Nusa Tenggara. This activity aimed to develop sales improvement strategies through sales promotion assistance, with the goal of increasing product sales in the future. The community service activity was conducted using a descriptive method, accompanied by an analysis of internal and external factors, packaging, promotion, and marketing. The production process carried out by the partner remains relatively simple, both in terms of marketing and product manufacturing. The products are packaged using plastic materials and labeled with a very basic logo. During the community service activity, we, as student members of Group 5 in Labuhan Haji Village, provided direct assistance to the business. It is hoped that the activities we carried out will bring tangible benefits to the partner in developing and advancing their business.

This research discusses the analysis of promotional strategies using social media Tik Tok, the type of research used is a qualitative method with observational data collection techniques, and documentation is carried out to obtain data. The focus of this research is what promotional strategies should be carried out by MSME Baso Aci Ganteng through social media tick tock? The research results show that Baso Aci Ganteng wants to make TikTok a media or promotional tool to communicate products and sales activities carried out by Baso Aci Ganteng, where currently TikTok is a media that almost everyone has, from children to adults.

Promotion is an element used to inform and persuade the market about new products or services at the company through advertising, personal sales, sales promotions, or publications. However, due to the large selection of promotional media nowadays, agencies are required to continue to make decisions well, precisely and quickly, and to be accountable in making decisions. SMP-IT Mutia Rahma is one of the private schools in the Tanjung Perak sub-district. Until now, promotional activities for student admissions have only been carried out by visiting promotional destinations, such as putting up banners in public places, as well as distributing brochures to the public to help with activities. promotion. The method currently used is still considered very slow in disseminating information regarding promotion strategies for new student admissions, apart from that, this method also requires very large costs to increase promotional media, such as brochures and banners. The school should be able to see opportunities to promote promotional activities on social media. In addition, in the last two years there has been a decline in the number of students registering.

This research highlights significant changes in consumption patterns and digitalization that pose challenges for businesses that are unable to adapt to these changes. Data shows that the majority of SMEs in Indonesia have not yet entered the digital ecosystem, one of which is business actors who are members of the Pandean Lamper Village SME Community. Therefore, promotional video training using the CapCut application is a strategic solution. This application is popular, free, and has complete features. Against this background, the research explores how to improve the digital marketing competence of SMEs through promotional video training. Aims to provide knowledge and skills to SMEs in digital marketing, so that they can utilize social media and video to promote their products. The benefits include increasing sales turnover for SMEs and contributing to academic development at Semarang University. This activity was attended by 28 people, with an age range of 25 – 60 years, the majority of whom are business people in the culinary sector. From the results of these activities, participants felt the benefits and were willing to persist in participating in the training activities until completion.

This research aims to determine sharia promotional strategies, inhibiting factors and efforts to increase sales of ars snack msmes in jambi city. This research uses qualitative methods. This research is the owner of the msme ars snack. Data collection through observation, interviews and documentation. the conclusion results show that: the sharia promotion strategy carried out by msme ars has implemented the fathonah characteristic, namely being smart in innovating to update and add to its products. Maintaining and improving the quality of its products so as to create customer trust in ars snack msmes by always paying attention to sharia regulations. Advertisements carried out by ars snack msmes have implemented the characteristics of siddiq and trust both on social media and in brochures and must still prioritize honesty, truth and trustworthiness based on islamic economic perspective, personal sales carried out by umkm ars snack apply tabliq characteristics, namely meeting directly with customers and potential customers by conveying correctly using appropriate and easy to understand words without cheating about the products being sold. The public relations owned by msme ars snack jambi city is specifically to build good relationships with various groups, build a good company image and support each other among msmes and promote products to increase sales of each msme player.

This thesis is entitled Analysis of Promotional Strategies According to Islamic Economics in Increasing Sales Volume (Study of the "Jambi Family" Electronic Store in Pematang Lumut Village, Tanjabbar). This research aims to determine promotional strategies according to Islamic economics in increasing sales volume. The method used in this research is descriptive qualitative, where in collecting data the researcher uses observation, interviews and documentation methods. The research results show that the Jambi Family Electronics Store has implemented promotions according to Islamic economics well in running its business. The obstacle in carrying out promotions according to Islamic economics is the lack of keeping promises caused by limited availability of goods which causes many consumers to have to wait and some also cancel orders because they have to wait. The second is the lack of carrying out promotional activities online. The solution in carrying out promotions is to provide availability of goods, other payments in addition to cash such as credit and being active in carrying out promotions.

This research aims to explain and prove the hypothesis regarding the influence of product, price, location, promotion and word of mouth on sales volume at Attahira Fashion Tulungagung. This research uses a quantitative method with a Non Probability Sampling sampling technique with an accidental sampling method with a sample size of 60 people. The analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression test, t test (partial) and F test (simultaneous) as well as the determinant coefficient (R2) which was processed using the SPSS version 25 program. Conclusions were obtained from the research results. that partially the product has a positive and significant effect on sales volume, a significant t value of 0.000 <0.05 is obtained. Price partially has a positive and significant effect on sales volume, obtaining a significant t value of 0.044 < 0.05. Location partially has no effect on sales volume, obtaining a significant t value of 0.460 < 0.05. Promotion partially has a positive and significant effect on sales volume, obtaining a significant t value of 0.000 < 0.05. Word of mouth partially has no effect on sales volume, obtaining a significant t value of 0.437 < 0.05. Product, price, location, promotion and word of mouth simultaneously have a positive and significant effect on sales volume at Attahira Fashion Tulungagung by looking at the significant F value of 0.000 < 0.05.  

McDonald's is one of the largest franchises that has rapidly expanded in Indonesia and internationally, becoming one of the fast-food restaurants that is still favored by people both from Indonesia and abroad. Despite the emergence of numerous competitors, McDonald's continues to thrive and excel with various strategies and innovations. One of them is the BTS Meal project, which resulted in a 57% increase in net sales. The research method used is a quantitative type with a descriptive nature, involving the distribution of questionnaires to 96 respondents who have purchased McDonald's products in Jakarta at least once. The sample for this research was determined using the Lemeshow Formula. This study utilizes multiple linear regression analysis and has fulfilled tests for instruments and classical assumptions, processed using the Statistical Package for Social Science (SPSS) version 25 software. The results of the regression analysis show that the variables of product innovation and sales promotion have significance values of <0.001. Product innovation and sales promotion together have a significance value of 0.000, contributing 62.9% to competitive advantage, while the remaining 37.1% is influenced by other factors. The conclusion drawn from the research is that product innovation significantly affects competitive advantage. Meanwhile, sales promotion significantly influences purchasing decisions. Product innovation and sales promotion, when considered together, significantly impact competitive advantage.

            The MBKM ( Independence Learing Independent Campus ) activity organized by the Faculty of Economics and Business, Tadulako University which was held on September 6 2022 to January 10 2023, located in Padende Villsge, Marawola District, Sigi District, we received very good enthusiasm from the local community. The promotion strategy in increasing sales of taro chips business products in Padende Village Marawola sub-district, Sigi district must carry out promotions so that these products can be sold, there are several factors that make taro chips products not develop, namaly: There is no cooperation with the business actors, do not carry out public promotions, or promotions on social media. The aim of this research is to help taro chips products increase sales and be able to compete with other chipproducts.The social approach here is an attempt by universities, especially MBKM students as the main actors in MBKM to integrate themselves (assimilate themselves) into various community activites at the MBKM location. Shep in the process of taro chips products: Observing and surveying taro chips products, and analyzing the taro chip product itself.

Augmented Reality (AR) and Virtual Reality (VR) which are one of the top ten strategic technology trends for 2019 and continue to be developed massively in this 2020, have been widely applied in various mobile applications by many companies in this industrial revolution era 4.0. AR can be applied to help the promotion for housing developers where users can see the 3-dimensional shape of the types of houses offered, while VR allows users to explore each part of the house in a virtual 3D. Pre-existing brochures are used as markers for this application to work, so that AR and VR applications can be a complement to promotional media. The design method used in this paper is Research and Development (RnD). Salespeople can offer types of houses to prospective customers without having to print multiple brochures, but with just one brochure and one android smartphone to present, so the promotion costs are more efficient.   Keywords: AR, VR, house.