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This study aims to analyze the representation of the figure of the prolific sundel in the 2025 version of Pocari Sweat #IONTahanBocor advertisement using Roland Barthes' semiotic approach. The ad features a local mystical figure sundel bolong in an unusual humorous narrative to convey an educational message about the importance of staying hydrated during fasting. This study uses a descriptive qualitative method with a constructivist paradigm and analyzes visual impressions based on three layers of Barthes' meaning: denotation, connotation, and myth. The results of the analysis showed that the sundel bolong was shown as a figure who was dehydrated and then recovered after consuming Pocari Sweat, which is interpreted as a symbolic form of loss and recovery of body fluids. This representation shows a shift in meaning from a creepy figure to a funny and educational figure. Visual symbols such as the body leaking and the transformation into a cactus reinforce the educational message about hydration that is popularly packaged and lightweight. These findings suggest that advertising not only becomes a promotional medium, but also builds new myths through the construction of popular culture and visual communication.  

This article discusses the poem “Sajak Suara” by Wiji Thukul through a structural approach that emphasizes the analysis of intrinsic elements of the text, such as diction, imagery, figurative language, typography, and the poem’s inner structure. This poem was chosen because it contains a strong ideological message related to the struggle against oppression and the silencing of freedom of expression, particularly in the context of the New Order regime. The analysis shows that the poem’s formal structure both in form and content, actively reinforces the spirit of resistance and freedom. The use of direct diction, rhetorical language, and free typography reflects an expression of tension and determination. Thus, the structural approach is able to reveal how the poem’s form itself becomes a crucial instrument in conveying socio-political messages. This study is expected to broaden appreciation of poetry as a medium of critique and collective awareness.

This research analyzes the Marjan advertisement featuring the Putri Hijau version to understand the meanings embedded in its visual elements using Roland Barthes'semiotic approach. The study employs a descriptive qualitative analysis method by dividing the advertisement into several parts through screenshot capture. The analysis is conducted by identifying the denotative and connotative meanings of the advertisement's elements. The findings indicate that this advertisement presents a complex cultural narrative and conveys a specific ideological message to the audience. This study provides insight into how advertisements can serve as an effective persuasive communication medium in conveying cultural and commercial values.

This research uses a qualitative method with Roland Barthes’ semiotic analysis approach to examine the meanings of visual and narrative signs in the 2025 Marjan Ramadan commercial. This advertisement was selected due to its rich symbolic elements and its significant role in shaping public perception and emotion during the holy month. Utilizing Barthes’ concepts of denotation, connotation, and myth, this study aims to uncover hidden meanings behind visual elements such as colors, lighting, character gestures, and storyline narration. Preliminary findings indicate that the Marjan advertisement not only promotes a syrup product but also encapsulates values of togetherness, tradition, and religiosity through cinematic visuals. Symbols like family dining tables, drums (bedug), and twilight lighting are interpreted as modern myths portraying an idealized Ramadan that is warm and harmonious. Therefore, this advertisement can be viewed as a form of cultural communication that conveys ideological messages through visual symbols familiar to Indonesian society.

This study examines the poem  "Peringatan" ("Warning") by Wiji Thukul using Roland Barthes' semiotic theory. The aim of the research is to uncover the meaning of resistance implied in the poem through three layers of meaning: denotative, connotative, and myth. The poem was written in a repressive socio-political context, in which freedom of expression was silenced by those in power. Through a Barthesian approach, the lines of the poem are analyzed as a system of signs that symbolically represent resistance against authoritarian rule. The analysis reveals that the poem not only conveys an aesthetic message but also constructs a counter-discourse to the dominant ideology. The poem becomes a site of resistance, urging the people not to submit to oppression. This study reinforces the view that literature, particularly poetry, holds great potential as a medium of struggle and freedom.

This study examines the semiotic and mythological representation of song lyrics, taking RINI's "Aphrodite" as an example. Based on Roland Barthes' semiotics theory, this study examines the application of Greek mythology, specifically the character of Aphrodite, to convey love, beauty, and lust in the song. Qualitative descriptive approaches are used to examine the denotative, connotative, and mythological meanings inherent in the lyrics. The findings indicate that the song showcases Aphrodite both as a reference to Greek mythology and as an idealized figure of love and beauty in contemporary popular music. By way of metaphor, symbolism, and lyrical storytelling, RINI relates a story that intertwines personal emotion and cultural myth, demonstrating how antiquity's myths remain active in shaping contemporary creative work. The study emphasizes the use of music as a medium for rearticulating classical mythology in relation to depicting modern romantic ideals.

This study examines the denotative and connotative meanings contained in the lyrics of the song Garam dan Madu (Sakit Dadaku) by Tenxi, Naykilla, and Jemsii, which raises the theme of doubt and longing for love. The purpose of the study is to reveal the literal meaning and implied meaning in the lyrics. The method used is descriptive qualitative with data in the form of song lyric texts obtained from official sources. The results of the study show that the lyrics of this song contain other complementary meanings, namely the denotative meaning describes doubt, longing, uncertainty, and a promise to give the best in their relationship while the connotative meaning contains deeper emotions and symbolism related to love, hope, and commitment. This study provides an in-depth understanding of the song's message and its contribution to the study of semantics and popular culture.

This study analyzes Red Bull advertisements as a form of visual propaganda that effectively constructs a brand image associated with extreme sports, bravery, and extraordinary achievement. The background of this research lies in the phenomenon of the increasing prevalence of visual content in modern marketing strategies, which not only sell products but also embed ideologies and social identities. Red Bull was selected as the object of study due to its consistent use of visual elements rich in symbolic and connotative meaning. This research employs a qualitative approach using Roland Barthes' semiotic analysis method, along with theories of visual propaganda and social identity. The findings reveal that Red Bull communicates its message not merely through images and slogans, but also through the construction of deep connotative meanings. The slogan “Red Bull Gives You Wings” instills a sense of hope in surpassing one's limits, while the use of extreme sports figures as testimonials reinforces the product's image as a symbol of high performance. These advertisements create a modern myth in which Red Bull is associated with courage and freedom, transforming it from a mere energy drink into a lifestyle identity. In the context of social identity, consumers are not only purchasing a product but also affirming themselves as members of an adventurous, active, and daring community. Thus, Red Bull successfully builds brand loyalty through a strong and symbolic visual narrative. This research emphasizes that today’s advertisements are inseparable from ideological functions and the social constructions they visually shape.  

. Advertisement is a communication tool containing symbolic messages to shape consumer perception and persuade behavior. One of the notable advertisements is the herbal product Tolak Angin, with the slogan “Orang Pintar Minum Tolak Angin”. The purpose of this study is to analyze the meaning of the messages contained in the slogan and how this advertisement forms a consumer image through the symbols and narratives conveyed. This research uses a descriptive qualitative approach with a literature review method and Roland Barthes' semiotic theory as an analysis knife. This theory is used to see meaning through three layers, namely denotation, connotation, and myth. Tolak Angin advertisements are analyzed based on visual elements, character expressions, colors, verbal text, and other symbols that appear in the broadcast. The result shows that the advertisement constructs an image of a smart, modern, and health-conscious consumer through symbolic representation. It also creates a myth that consuming herbal medicine is a sign of intelligence and awareness of healthy living.

This study aims to describe and analyze the representation of Indonesian culture in Fiersa Besari's novel Arah Langkah using Roland Barthes' semiotic approach. This novel presents the narrative of the journey of the novel's characters who discover the diversity of Indonesian culture through geographical descriptions, customs, and social interactions that occur. Using descriptive qualitative methods and literature studies, the study examines the cultural signs that appear in the text in depth at the level of denotative, connotative, and cultural myth meanings. Barthes' approach allows the disclosure of layers of symbolic and ideological meanings hidden in the novel's cultural representation. The results of the analysis are expected to enrich literary and cultural studies, increase readers' appreciation of Indonesian cultural values, and contribute to the preservation of the nation's cultural identity amidst the flow of globalization. This study also emphasizes the role of the novel as a medium for reflecting socio-cultural life and a means of learning life values through the experiences of characters in the story.

This study aims to analyze the meanings embedded in the Fana Coffee logo using Roland Barthes' semiotic theory. The Fana Coffee logo features visual elements such as a bean sprout, soft typography spelling "Fana", and a dominant green color. The research adopts a descriptive qualitative approach through documentation, observation, interviews, and literature review. The analysis reveals that each element in the logo carries denotative, connotative, and mythological meanings. The green color symbolizes freshness and health, the sprout represents strength, simplicity, and adaptability, while the word “Fana” conveys impermanence and peace, aligning with the cozy ambiance of the coffee shop. Overall, the logo effectively reflects the identity and vision of Fana Coffee as a comfortable, natural, and welcoming place for visitors. This study is expected to provide insights for designers in creating meaningful and brand-relevant logos.

In advertising, females are frequently positioned as the center of attention to establish product image through culturally recognized signs and symbols. Advertisements transcend their promotional function, acting as media that both reflect and influence societal perceptions, including gender roles within daily life. This is exemplified in the Vicks VapoRub advertisement titled "Mother's Amazing Hands," which portrays women as mothers perpetually prepared to care for their families. This study investigates the representation of the mother's role within the aforementioned advertisement using Roland Barthes' semiotic theory. The research aims to twofold: 1) identify the denotative, connotative, and mythical meanings embedded within the Vicks VapoRub "Mother's Amazing Hands" ad; and 2) analyze the portrayal of the mother figure through the lens of Barthes' semiotic framework. The research employed a qualitative descriptive approach, utilizing Barthes' semiotic analysis method alongside concepts of social construction of reality, cinematography techniques, and the societal role of mothers. Through the analysis of verbal, non-verbal, audio, and visual elements within the advertisement, the study revealed the multifaceted representation of the mother's role. This includes functions of caregiving, nurturing, and treatment of family members, ultimately portraying the tangible actions a mother takes in providing for her family.

Interpersonal communication is fundamental in building relationships between individuals. The Indonesian version of My Annoying Brother (2024) depicts how interpersonal communication between two brothers, Kemal (Angga Yunanda) and Jay (Vino G. Bastian), affects their character development. This study aims to analyze the pattern of interpersonal communication in the film and explore the moral message contained in it. The research method used is qualitative descriptive with semiotic analysis of the Roland Barthes model. The results of the study show that interpersonal communication in this film consists of dididic (two people) and triadic (three people) communication, which occurs primary (direct) and secondary (through the media). This communication helps in building character such as responsibility, empathy, and sacrifice. The film also contains a strong moral message about the importance of effective communication in improving relationships and building positive characters.

The digital transformation of journalism has reshaped how news is communicated and consumed. In an ecosystem dominated by visual content and rapid engagement, emoji have emerged as essential tools for conveying emotional tone, shaping narratives, and enhancing audience interaction. This phenomenon is referred to as emojournalism, the use of emoji within journalistic content to foster emotional resonance and public engagement. This study employs a qualitative approach with a constructivist paradigm and phenomenological strategy. Data were collected through in-depth interviews, netnographic observation, and content analysis of online news shared on platforms like Instagram and Twitter. The analysis utilized Roland Barthes’ semiotic framework, supported by triangulation techniques to ensure data validity. Emoji function as emotional signifiers in news content, influencing audience interpretation and increasing digital interaction. Specific emojis—such as

This article discusses the lyrics of the song “Rasa Ini” by Vierratale as a representation of hidden feelings of love, emotional wounds, and doubts in relationships. Through a qualitative descriptive approach and Roland Barthes’ semiotic theory and Grice’s implicature theory, this article analyzes the figurative meaning in the song lyrics, especially the use of metaphor, symbolism, signs, connotation, denotation, and emotional narrative structures that emerge through a first-person perspective. The findings show that the lyrics of this song not only convey messages verbally, but also describe a strong inner mood through visualization of imagery, melody, musical nuances, and supporting poetic emotions. The presence of the background of the songwriter, Kevin Aprilio, also enriches the intertextual meaning that is manifested in the authenticity of emotions. This song is also a mirror of popular culture that reflects the dynamics of love in Indonesian society, especially love that is not conveyed directly, internalized in personal experiences, the psychology of the listener, and expressions of cultural identity.

This research uses qualitative research methods with Roland Barthes Semiotics theory with data on the lyrics of the song “Duration” by Feby Putri which dissects signs in two levels: denotation and connotation, as well as the myths contained in the song text. The main data source in this research is the lyrics of the song “Duration” which is accessed by YouTube on the official Feby Putri NC account, while secondary data is obtained from the website article www.RRI.co.id, music reviews and a podcast entitled “Feby Putri surgical song Duration with Indra Aziz |Dalem banget” on the youtube account VokalPlus by Indra Aziz. The data collection technique was done through documentation. The results showed that denotatively, the lyrics of this song describe the feelings of someone who realizes that being together with the person he loves has a time limit, whether due to circumstances, fate, or changing feelings. Connotatively, this song represents Feby's life story as an overseas child feeling lonely overseas when he returned to his hometown he found significant changes in his family, especially his mother who was getting older. Meanwhile, at the mythical level, this song reflects Indonesian cultural values about the importance of returning to one's hometown because family and loved ones are something very valuable, moments together must be utilized as well as possible because time keeps running and will never be repeated. Thus, the lyrics of Durasi are not just a melancholic song, but also a symbol of universal life reflections that are relevant to many individuals.

Gibran Rakabuming Raka's declaration speech as Vice President 2024 should be communicatively easy to understand by the general public, the meaning conveyed must be of quality, but at the time of the declaration as Vice President 2024 Gibran Rakabuming Raka in his speech contained multiple interpretations or difficult to understand by the public. The purpose of this study is to analyze the meaning of Denotation. Connotations and Myths. Gibran Rakabuming Raka's speech in his declaration as Vice President 2024 on Breaking News Kompas TV. Theories used are Mass Communication, Television, Breaking News, Broadcasting, Semiotics and Semiotics Roland Barthes. The research approach is qualitatively descriptive, with data collection using primary data, secondary data, analysis, interviews and documentation. This study uses Roland Barthes's Semiotic Analysis method, covering 3 meanings namely Denotation. Connotations and Myths. The results obtained in this study Gibran's speech in his declaration as President 2024 on the Breaking News program Kompas TV have three meanings: Denotation: Winning and continuing the old program. Connotations: Gibran is a staunch supporter of Prabowo and a leader with a vision of sustainability. Myth: Solidarity with Prabowo, continuity of leadership and hope of the younger generation.

Advertisements are an effective promotional medium to capture audience attention, especially through engaging visual approaches. One unique advertisement is Pocari Sweat Bintang SMA 2019, which employs 2D anime-style animation as a visual communication strategy. This study aims to analyze how the invitation element in the advertisement is visualized through storyline, scenes, and characters. Using Roland Barthes' semiotics analysis, this research explores the signs within the advertisement at both denotative and connotative levels. The findings reveal that Pocari Sweat effectively invites its audience through visuals that depict enthusiasm, freedom, and togetherness. By utilizing bright colors, movement symbolism, and character interactions, this advertisement successfully delivers a strong invitation message to participate in the Bintang SMA talent competition.

Social media undeniably contributes to changing how a teacher figure is portrayed and how communication patterns with students occur. Social media users, particularly TikTok, can upload audiovisual content of teachers and students joyfully dancing together. This research aims to present a depiction of teachers in the current digital era. It is a multidisciplinary study that examines educational and social contexts. The research method employed is semiotics by Roland Barthes. The researchers analyze the myths conveyed in the audiovisual content to unveil the image of teachers in the digital era. The results reveal the current depiction of teacher-student relationships in the context of dancing on social media, which has significant implications. It emphasizes the importance of teachers' role in assisting students in managing social media usage wisely and serving as positive role models. Through dancing content on social media, teachers can strengthen social connections with students outside the school, creating an informal space for closeness and better understanding of students as individuals.

Movies can inspire, educate, or even influence the way we see things. movies about parents' struggles for their children can educate us all about how great parental love is in seeking justice for their children. The web series movie Cinta Pertama Ayah tells the story of a father's love and sacrifice to seek justice for his daughter. The purpose of this research is to find out the connotation and denotation meanings of father's love and the representation of father's love in this movie. The research method is using a qualitative approach with Roland Barthes semiotic theory analysis. The data collection technique uses documentation in the form of capturing movie scenes and literature study to find things related to this research. The results of this study show that there are many scenes that contain elements of representation of father's love which are divided into 4 scenes studied. The denotation and connotation meanings in the 4 scenes can be seen from the efforts to be willing to sacrifice, help the child overcome problems, support the child whatever happens. The connotation meaning is in the form of creating courage in children, emotional support when anxious and frustrated, embracing children when fear arises, teaching children what they don't know, and encouraging and always accepting the child no matter what.