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Ahmad Firmansyah; Achmad Nashrudin Priatna; Noerma Kurnia Fajarwati; April Laksana; Putri Handayani

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to describe and analyze the communication strategy of the General Affairs (GA) Division of PT The UNV Serang in managing work relationships with outsourced workers from PT Tri Karya Cemerlang (TKC). Using a qualitative approach and in-depth interview methods, this study found that the GA Division implemented a structured and effective communication strategy, reflecting a deep understanding of Communication Strategy Theory, Organizational Communication, and Communication Management. The strategy involved thorough planning, flexible implementation, and continuous evaluation. The GA Division used various communication channels such as WhatsApp groups, weekly face-to-face meetings, and the use of visual media (photos/videos) to ensure clear and directed communication. This multi-channel approach facilitated timely and accurate information flow between departments and outsourced workers. Additionally, the GA Division positioned itself as a "communication bridge," centralizing coordination for all departments and ensuring smooth operational processes. The communication pattern employed was an effective combination of formal, hierarchical communication and informal, personal communication. This combination served to strengthen relationships, foster mutual understanding, and promote a collaborative work environment. The study highlights the importance of a strategic and adaptable communication framework that ensures seamless coordination, promotes positive work relationships, and contributes to organizational success. This research can serve as a reference for improving communication strategies in similar organizational settings.

Yulianti; Ali Maulida; Samsuddin

Al Irfan: Jurnal Ilmu Pendidikan dan Penelitian 2025 IAI Sunan Giri Trenggalek

Psychology is the science that studies the human psyche and its development. In this article, we discuss common research methods in developmental psychology, including experiments, tests, clinical methods, observation, and case studies. Each method has strengths and weaknesses that need to be considered. This research uses the library research method by examining various reference books and relevant prior research findings to obtain a theoretical foundation and strengthen the analysis of the issues studied. This method was chosen because the research focuses on the conceptual review of investigative methods in developmental psychology, thus not requiring field data collection.  It is concluded that the selection of an appropriate method plays a crucial role in producing valid and reliable findings. Every research design has strengths and limitations that need to be considered in accordance with the research objective and the characteristics of the subjects being studied. Conceptually, a deep understanding of research method principles allows researchers to design studies capable of accurately capturing individual developmental changes and differences between groups. The mastery of research methods is not merely procedural but is also an important conceptual foundation for the scientific understanding of human development and the application of effective interventions in the context of psychology, education, and clinical practice.

Nisrina Nabibah Sunarto; Laili Zulfa

Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study examines the construction of reality and violations of broadcasting ethics in the Xpose Uncensored Trans7 program in 2025 which displays a negative image of pesantren and kiai. Using a descriptive qualitative approach with the framing analysis of Pan and Kosicki's model, this study reveals the existence of tendentious narrative and visual manipulation, thus giving the impression of harassment of religious symbols. The broadcasts are considered to violate the principles of balance and social responsibility as stipulated in the Broadcasting Code of Conduct and Broadcast Program Standards (P3SPS). The public reaction that emerged through the hashtag #BoikotTRANS7 reflects the increasing public awareness of the importance of ethics in broadcasting practices. This phenomenon shows that the media not only functions as a conveyor of information, but also has a moral responsibility in shaping public opinion in a fair and balanced manner. This study emphasizes the urgency of increasing media literacy and ethical sensitivity in the production of broadcast content, especially those related to the representation of religious groups. Thus, the results of this study are expected to be a reference for broadcasting institutions, media regulators, and the public in encouraging more ethical and responsible broadcasting practices in the digital era.

Blackie O.H; Ogbe O.C; Odiase D.E; Enoghase R.J; Blackie F.F +2 more

Journal of Health Sciences, Nursing and Nutrition 2025 International Forum of Researchers and Lecturers

Femoral fractures resulting from road traffic accidents (RTAs) are a major cause of morbidity in developing countries, particularly among economically active young adults. Despite the increasing rate of RTAs in Nigeria, there is a lack of localized data concerning the radiographic distribution and epidemiological characteristics of femoral fractures. This study provides region-specific baseline data for clinical decision-making and public health interventions. A retrospective descriptive study was conducted using patient case notes and radiographic records of 141 individuals with femoral fractures resulting from RTAs, presented at Erichris Diagnostic Centre, Benin City, between January 2019 and December 2022. Radiographs were evaluated to determine fracture location (proximal, middle, or distal third). Data were analyzed using SPSS version 20, and results were presented using descriptive and inferential statistics. Associations between fracture type, age, and gender were examined using Chi-square tests with significance set at p < 0.05. The majority of patients were males (87.2%) and within the 16–30-year age group (72.3%), with a mean age of 31.6 years. The right femur was affected in 55.3% of cases. Middle third femoral shaft fractures were the most prevalent (63.8%), followed by proximal (26.3%) and distal fractures (9.9%). There was no statistically significant association between gender and fracture type (p > 0.05) or between age group and fracture type (p > 0.05). This study demonstrates a high incidence of middle shaft femoral fractures among young adult males due to RTAs in Benin City. These findings highlight the urgent need for targeted road safety policies, improved trauma care infrastructure, and preventive strategies directed at high-risk groups. The data provided serve as a critical reference for orthopedic management and public health planning.

Maria Liana Bili; Stefanus Dwi Istiavan Mau; Lidia Lali Momo

Modem : Jurnal Informatika dan Sains Teknologi 2025 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

Village infrastructure development plays an important role in improving community welfare. However, public opinion regarding the condition of infrastructure is often not analyzed comprehensively and based on data. This study aims to analyze public opinions toward infrastructure in Malitidari Village using the Unsupervised Learning method with the Orange application. The data were collected from public comments on social media and digital surveys, which were then processed in text format. The analysis process includes data preprocessing, tokenization, vectorization, and the application of a clustering algorithm to group opinions into several categories without prior labeling. The Orange application was used due to its ability to visualize data analysis workflows interactively and efficiently. The results of this study show that public opinions can be grouped into several main clusters: positive opinions related to the development of roads and public facilities, and negative opinions concerning delays and unequal quality of infrastructure. Based on these findings, the Unsupervised Learning method is proven effective in illustrating public perceptions of village infrastructure conditions. The results are expected to serve as a reference for the village government in planning and improving the quality of infrastructure development in Malitidari Village  

Qasthallani Qasthallani; Yadi Putra; Ellyza Fazlylawati

Inovasi Kesehatan Global 2025 Lembaga Pengembangan Kinerja Dosen

Hypertension is a major factor contributing to high mortality rates and is often identified as the silent killer. Various non-pharmacological interventions have been developed to help lower blood pressure, such as the use of acupressure, herbal remedies, relaxation breathing exercises, meditation, aromatherapy, and reflexology on the soles of the feet. The focus of this study is to examine the effects of reflexology on the soles of the feet on blood pressure dynamics in individuals with hypertension in Gue Gajah Village, Darul Imarah District. The methodology applied was quantitative research with a quasi-experimental design, and the data collection pattern was a single group with pre- and post-treatment measurements (one group pretest-posttest). From a total of 328 hypertensive patients in the area, 15 research participants were purposively selected as samples. The study process took place from May 2 to 28, 2025. The results of the analysis using a paired t-test showed a significant change in blood pressure between before and after the foot reflexology treatment, both in systolic pressure (p-value = 0.000; p < 0.05) and diastolic pressure (p-value = 0.000; p < 0.05). Based on these findings, it can be stated that foot reflexology massage therapy has an effect on lowering blood pressure in hypertensive patients. These findings are expected to serve as a reference for health workers to expand the use of non-pharmacological interventions in the management of hypertension and open opportunities for further research with larger sample sizes and designs.

Muhammad Zulian Iqbal; Muslich Hidayat; Safrul Mulyadi; Cut Ratna Dewi; Eriawati Eriawati +1 more

Jurnal Riset Rumpun Ilmu Tanaman 2025 Pusat riset dan Inovasi Nasional

Herbaceous plants play an important role in reducing the negative impact of erosion on the surrounding environment. Their high adaptability and solitary distribution patterns allow herbs to grow in various habitat conditions. One location that shows a fairly high diversity of herbs is in the Jaboi Hot Spring Area, Sukajaya District, Sabang City. This study focused on grouping the types of herbaceous plants in the area and assessing their diversity. Data collection was carried out using a 100-meter line transect method, which was divided into four observation stations. Each station consisted of six 2 x 2-meter square plots used for species inventory. The observation resulted in data on 22 identified herbaceous species, representing 13 families, with a total of 385 individuals. The Convolvulaceae and Fabaceae families were the most dominant groups with four species from each family. The level of species diversity was analyzed using the Shannon-Wiener index, resulting in a score of 2.82, which is classified as moderate. The findings of this study provide preliminary information on the diversity of herbaceous plants in the area, which can be used as a reference for further research and environmental management in the Jaboi Hot Spring Area, Sukajaya District, Sabang City.

Eem Merani Destiana; Dimas Sartika; Nur Puspitasari; Asiyah Asiyah

Jurnal Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to examine the role and strategies of educational management amidst global dynamics and the development of information technology. The method used is a qualitative approach through literature review of various relevant scientific sources, focusing on the development of educational management in the digital era. The results show that 21st-century educational management must be innovative, flexible, and technology-based. Additionally, strengthening 4C competencies (critical thinking, creativity, collaboration, and communication) is a key focus in the development of adaptive and effective learning systems. The role of technology in education is not only as a tool but also as an integral part of modern educational governance, supporting both the learning process and the overall management of education. Key challenges faced include the readiness of human resources, the equal distribution of technological infrastructure, and the digital divide between regions and social groups. Therefore, adaptive and visionary managerial strategies are essential to creating an excellent and sustainable educational system. The implementation of policies supporting the integration of technology into education and the development of competencies for educators is a crucial step to ensure the achievement of inclusive and quality education. This study is expected to serve as a reference in the development of sustainable educational management policies and practices, as well as enhance the quality of education in the digital era.

Eva Nur Handayani; Zulvia Misykah; Nur Wahyuni; Dinda Widyastika

Jurnal Riset Rumpun Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

This paper seeks to analyze the impact of the Realistic Mathematics Education (RME) approach learning approach on the development of critical thinking and problem-solving skills in third-grade pupils at SDN 104202 Bandar Setia. This research employed a quantitative method with a nonrandomized pretest-posttest control group design, involving two groups: the control group (III A) without treatment and the experimental group (III B) that received the RME learning approach, with a total sample of 50 students. Both groups were administered pre-test and post-test instruments to measure problem-solving and critical thinking skills. The findings revealed that the application of the RME learning approach significantly improved both skills with p < 0.05. These results confirm that RME is effective in enhancing mathematics learning quality through real-life contexts and students’ direct experiences. The implication highlights the importance of integrating RME in elementary mathematics learning as an alternative strategy to foster critical thinking and problem-solving abilities, as well as providing a reference for future instructional innovations.

Sang Made Wahyu Rusmayana; Ida Bagus Putra Yadnya; Agus Made Yoga Iswara

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Sport tourism makes a significant contribution to the economy by increasing tourist participation and strengthening the appeal of tourist destinations. The Indonesian government’s policies in supporting culture-based sport tourism, such as Mepantigan, are reflected in various regulations and strategic programs. One of the key policies is the development of culture-based tourism as stated in the National Tourism Development Master Plan (RIPPN) 2011–2025, in which the government is committed to promoting and preserving local culture as part of tourism attractions. This study aims to design a sport tourism development model through educational videos of the Mepantigan attraction in Batubulan, Bali. Mepantigan is a traditional Balinese martial art that holds great potential as a culture- and sport-based tourism attraction. However, promotion of this attraction on digital platforms remains limited, with content that is not yet educational and relies only on a single social media channel. This study employs a qualitative method using in-depth interviews, participatory observation, documentation study, and focus group discussions. The results show that educational videos using cinematographic approaches and the AIDAS strategy are able to enhance the appeal of Mepantigan as part of sport tourism. The recommended innovative digital platform model includes the use of YouTube and TikTok to reach a wider audience as well as the application of visual techniques such as slow motion to highlight the cultural values and philosophy of Mepantigan. This research is expected to serve as a reference for the development of culture-based sport tourism promotion through digital media. The appropriate development strategy is a growth strategy through the optimization of multichannel digital media (YouTube, Instagram, TikTok) using educational video instruments as the main promotional tool, while simultaneously strengthening Mepantigan branding as an innovative sport tourism attraction in Bali.

Dita Marta Sari; Dwi Kurnia PS; Ahmad David Royyifi Arifin

Antigen : Jurnal Kesehatan Masyarakat dan Ilmu Gizi 2025 LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

Hypertension is a medical condition characterized by systolic blood pressure ≥140 mmHg and diastolic blood pressure ≥90 mmHg, which are at risk of causing various complications. One of the efforts to control hypertension is through non-pharmacological therapies such as a healthy diet, including the consumption of carrot juice. This study aims to determine the difference in blood pressure reduction in elderly people with hypertension who are given carrot juice at the Posyandu Elderly in Montong Village, Tuban Regency. The study uses a quantitative approach with an experimental quasy design and a "Two Group Pre-test and Post-test Design" design. The sample consisted of 18 respondents who were selected through purposive sampling techniques. Data collection was carried out using a needle sphygmomanometer and observation sheet, then analyzed with the Paired T-Test and the Independent Sample T-Test. The results showed that the group given carrot juice experienced a significant decrease in blood pressure, with mean systolic values from 162.3 mmHg to 145.5 mmHg and diastolic from 90.0 mmHg to 81.67 mmHg. These findings show a difference in blood pressure before and after the carrot juice intervention. The conclusion of this study is that carrot juice has the potential to be an effective alternative to non-pharmacological therapy in lowering blood pressure in the elderly with hypertension. This research is expected to be a reference for health workers in the development of local food-based interventions for hypertension control.

Muhammad Ahwan; Agus Suryanto; Suryadi Suryadi; Ucik Ernawati; Naylil Mawadda Rohma +2 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Public literacy regarding health rights remains low, especially in communities with limited access to legal and health-related information. This lack of understanding often leads to unfulfilled rights and unequal access to quality healthcare services, contributing to a cycle of inequity and poor health outcomes. In response to this issue, this community service program seeks to enhance public awareness of health rights through interdisciplinary education, combining the expertise of lecturers from legal and health sciences. The program’s activities include the development of educational modules designed to provide clear, accessible information about health rights, as well as interactive legal-health counseling sessions aimed at addressing specific concerns. Group discussions serve as a platform for individuals to engage with experts and peers, furthering their understanding of how to navigate healthcare systems and advocate for their rights. Additionally, printed materials are distributed to reinforce learning and serve as ongoing references for participants. The program targets communities with high needs for health literacy, focusing on empowering individuals to recognize their rights and take action to ensure their healthcare needs are met. It also encourages the collaboration of interdisciplinary academic staff, fostering a collective approach to community empowerment. By improving health literacy, the program aims to promote social equity and improve access to quality healthcare services for underserved populations. Through this initiative, participants are better equipped to make informed decisions regarding their health and advocate for fair treatment in the healthcare system.

Herni Murnaliyanti Munte; Urip Pratama; Mansuriza, Mansuriza

Jurnal ilmu Kesehatan Umum 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

Menstrual pain is one of the most common health complaints experienced by many women and often interferes with daily activities, both in academic and social contexts. This study aimed to examine the effect of red ginger decoction in relieving menstrual discomfort. The research employed a quasi-experimental design with a One Group Pretest-Posttest approach. From a total population of 487 students enrolled in the Diploma III Nursing program, 15 participants were selected using purposive random sampling. The study was conducted over a three-week period, from May 7 to May 27, 2025, using an observation sheet as the research instrument. The initial pain level was measured before the intervention using the Numeric Rating Scale (NRS). Each participant who reported menstrual pain was then given 200 ml of red ginger decoction, and after 30 minutes, pain levels were reassessed to determine any changes. The Shapiro-Wilk test was applied to examine data distribution, while differences in mean scores before and after the intervention were analyzed using the Paired Sample t-Test. The findings showed that the average pain score before treatment was 7.53 and decreased to 5.67 after the intervention, with a mean difference of 1.89. The statistical analysis yielded a significance value of p = 0.001 (p < 0.05), indicating a meaningful difference. Therefore, it can be concluded that consuming red ginger decoction is effective in reducing menstrual pain intensity. Consequently, red ginger may be recommended as a natural alternative for managing dysmenorrhea, while educational institutions are encouraged to provide health education regarding the use of herbal remedies, particularly red ginger, for menstrual pain relief. Future researchers are expected to use these findings as a reference and further explore other variables in subsequent studie.

Amirul Mustofa; Eny Haryati; Litafira Syahadiyanti

International Journal of Communication, Tourism, and Social Economic Trends 2025 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

This study discusses the role of enabling setting in increasing the empowerment of beneficiary communities in Tamansari Tourism Village, Banyuwangi Regency. Enabling setting is understood as a supportive environment that includes inclusive policies, access to resources, community participation, and cultural and environmental preservation. The research was conducted with a qualitative approach through case studies, using in-depth interview techniques, participatory observation, and document studies. The results show that the empowerment of communities depends not only on increased economic income, but also on their ability to be actively involved in tourism management, safeguard local cultural values, and gain equitable access to training and information. Government support, partnerships with the private sector, and local initiatives are important factors in creating empowerment. However, challenges such as inequality of participation, limited digital access, and potential conflicts between community groups were also found. This study concludes that sustainable development of tourism villages must prioritize multi-stakeholder collaboration and strengthen local capacity equally. These findings make a practical contribution to the formulation of more inclusive policies and serve as a reference for the sustainable development of community-based tourism villages in Indonesia. Furthermore, the study highlights the critical role of continuous capacity building and knowledge sharing among community members to ensure long-term sustainability. By fostering an environment where local residents are equipped with the necessary skills and information, the community can better adapt to changing tourism trends and external pressures. Additionally, the integration of digital tools and platforms is recommended to bridge the information gap and enhance marketing efforts, thus expanding the reach of the tourism village. These strategies collectively support a more resilient and self-reliant community, capable of maintaining both economic growth and cultural integrity in the face of development challenges.

Enggar Enggar; Zainal Fatah; Kristyan Dwijosusilo; Ika Devy Pramudiana

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2025 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Stunting remains a significant health problem in rural areas, particularly due to the lack of father involvement in child care. The “Bapakku Hebat” program initiated by the Omben Health Center emerged as a breakthrough to strengthen the role of fathers in stunting prevention efforts through family health posts. This study adopted a qualitative descriptive approach to investigate the implementation, effects, and barriers of the program. The research findings indicated an increase in father involvement in health post activities, nutrition counseling, and child health monitoring. The program successfully reduced the prevalence of stunting risk by 10% in a year by increasing health post coverage and changing family behavior in providing nutrition. Key driving factors included inter-sectoral collaboration with village governments, health cadres, and farming communities that strengthened social networks and local resources. However, challenges remain, such as budget constraints, a lack of male cadres, and the influence of cultural norms that consider childcare as a woman’s responsibility. The “Bapakku Hebat” program shows that active father involvement can increase family awareness of the importance of fulfilling children’s nutrition. These findings emphasize the importance of gender-sensitive family health policies and cross-sectoral support to ensure the sustainability of the program. This research is expected to be a reference for other regions in implementing similar innovations to reduce the prevalence of stunting and improve the quality of child care. Furthermore, the success of the "My Great Father" program also demonstrates the importance of a community-based approach in public health interventions. The direct involvement of community leaders, religious leaders, and farmer groups in the program's outreach and implementation has proven effective in building a sense of ownership and increasing active community participation, particularly among fathers.

Wisanggeni Wahyu Lintang Bayu Segoro; Mohammad Wahed

International Journal of Economic, Social and Development Sciences 2025 International Forum of Researchers and Lecturers

This study aims to analyze the influence of life expectancy, education, economic growth, and unemployment on the poverty rate in Probolinggo Regency during the period 2010–2023. Poverty is a multidimensional issue that reflects not only economic conditions but also social and demographic aspects, making it essential to examine various determinants simultaneously. The research employs a quantitative method with multiple linear regression analysis, using secondary data obtained from the Central Bureau of Statistics (BPS). By applying this approach, the study seeks to provide a comprehensive understanding of the extent to which these variables contribute to changes in poverty levels. The results reveal that education has a significant and negative effect on poverty, indicating that improvements in educational attainment can directly reduce poverty rates. Better access to quality education equips individuals with skills and knowledge that enhance their employment opportunities and income levels, thereby breaking the cycle of poverty. In contrast, life expectancy, economic growth, and unemployment are found to have no statistically significant impact on poverty levels during the observed period. This suggests that while these variables are important indicators of social and economic well-being, their influence on poverty reduction in Probolinggo Regency is not as strong or direct as that of education. The findings highlight the critical role of education as a key driver in poverty alleviation. They suggest that government policies focusing on expanding access to education, improving learning quality, and ensuring equitable opportunities across different social groups will be more effective in addressing poverty than strategies relying solely on economic growth or labor market interventions. Therefore, this research is expected to serve as a valuable reference for local governments in formulating more targeted, evidence-based, and sustainable development policies that prioritize education as the foundation for long-term poverty reduction.

Telaumbanua, Agus Arda Setiawan; Leiwakabessy, Marchel Anthony; Tampubolon, Martin

International Perspectives in Christian Education and Philosophy 2025 Asosiasi Riset Ilmu Pendidkan Agama dan Filsafat Indonesia

Learning fatigue is a serious challenge in the world of education, including in Christian Religious Education (CRE) subjects. The purpose of this study is to analyze the effectiveness of active learning methods in overcoming learning fatigue among students in CRE subjects. Furthermore, it aims to provide theoretical and practical contributions to the field of basic education, particularly in formulating more adaptive, interactive, and psychologically appropriate learning approaches. This article employs a qualitative research method by analyzing the effectiveness of active learning methods as a solution to address such boredom. Active learning methods, which include strategies such as group discussions, simulations, role-playing, and project-based learning, have proven to increase students' cognitive, emotional, and social engagement. In addition to providing an enjoyable learning experience, this approach also reinforces Christian values in the context of PAK learning. This article concludes that active learning is not only capable of reducing learning boredom but also improving the quality of the learning process holistically. Therefore, teachers need to continuously develop their pedagogical and spiritual competencies to achieve transformative PAK learning that frees students from boredom. This study is expected to serve as a practical reference for teachers and policymakers in designing relevant, interactive, and contextual learning strategies. Moreover, the implementation of active learning methods in CRE subjects can also foster a deeper connection between students and the spiritual teachings of Christianity. By engaging students through hands-on activities such as role-playing biblical stories or collaborating on projects related to Christian values, students are encouraged to actively reflect on their faith in a more meaningful and personal way.

Vista Alifia Indriyani; Hesti Respatiningsih; Anes Arini

International Journal of Management Science and Entrepreneurship 2025 International Forum of Researchers and Lecturers

This research aims to analyze the financial feasibility and marketing strategy of Etawa goat farming in Kaligesing District, which is recognized as one of the main centers for Etawa goat breeding in Indonesia. The case study was conducted at Setia Farm, a representative and active breeder in the region. The financial analysis employed several indicators, including Break-Even Point (BEP), Net Present Value (NPV), Internal Rate of Return (IRR), and Gross Benefit-Cost Ratio (Gross B/C). The findings show that the Gross B/C value reached 4.7, indicating a high return compared to investment cost. The NPV value was positive, and the IRR exceeded the prevailing loan interest rate, highlighting that the business generates significant profitability over time. Additionally, the BEP was achieved in a relatively short period, which signifies the business has strong potential for short-term capital recovery and low financial risk. From a marketing perspective, Setia Farm implements a combination of product excellence, adaptive pricing strategies, diverse distribution channels, and active promotional efforts. Their flagship products—mainly superior Etawa goats and processed dairy products—are positioned to meet market demand effectively. The farm also uses both direct marketing and digital platforms, such as social media and e-commerce, to expand its reach. Promotion is carried out through agricultural events, online campaigns, and collaboration with livestock communities. These strategies contribute to increasing brand awareness, building customer loyalty, and improving competitiveness. The integration of financial feasibility and strategic marketing supports the sustainability and growth of Etawa goat farming in Kaligesing. The results of this study can serve as a reference for livestock entrepreneurs, investors, and policymakers in developing similar agribusiness models that are profitable, resilient, and market-oriented.

Nur Hazizah; Suhaila Husna Samosir; Melisa Zuriani Hasibuan; Emelia Rahmadany Putri Gami

International Journal of Management and Digital Sciences 2025 International Forum of Researchers and Lecturers

This study was conducted at Bio Live Healthy Home, located in Sei Bamban District, Serdang Bedagai Regency. The primary objective of this research is to determine how lifestyle, reference groups, and consumer attitudes influence the decision to use services offered by the institution. In a rapidly growing health and wellness industry, understanding consumer behavior is essential to improve service quality and increase customer engagement. To achieve the research objectives, the study employed a survey method with a quantitative approach. The target population consisted of service users, and a sample of 92 respondents was selected. Data collection was carried out through a combination of observation, interviews, documentation, and the distribution of structured questionnaires. The questionnaire was designed to capture variables related to lifestyle, reference groups, attitudes, and service usage decisions. Before conducting the main analysis, the data were tested for validity and reliability to ensure that the instrument accurately measured what it intended to measure. Furthermore, classical assumption tests, including normality, multicollinearity, and heteroscedasticity tests, were conducted to confirm the feasibility of using a multiple linear regression model. The analysis was performed using the Statistical Package for the Social Sciences (SPSS) software. The results of the study revealed that lifestyle, reference groups, and attitudes each had a significant and positive influence on the decision to use services at Bio Live Healthy Home. This indicates that individuals with health-conscious lifestyles, influenced by their social environment and holding positive attitudes toward wellness services, are more likely to engage with the services offered. Moreover, these three factors collectively contributed to a meaningful explanation of the variation in consumer decisions. In conclusion, the findings highlight the importance for service providers to consider psychological and social factors when designing marketing strategies.

Ummy Kalsum; Agustina Dwiyanti; Siti Ulpah; Evi Nuraeni

Jurnal Inovasi Sosial dan Pengabdian 2025 Lembaga Pengembangan Kinerja Dosen

To improve public health, especially for elementary school-aged children, one of the most important prevention methods is Clean and Healthy Living Behavior (PHBS). The purpose of this study was to improve the understanding and utilization of PHBS among students at Bayak Public Elementary School in Siremen Village, Tanara District through counseling and live demonstrations. This activity was carried out by the KKM Group 95 team from Bina Bangsa University for 83 second- and fourth-grade students at Bayak Public Elementary School. The method used was a participatory educational approach, namely by providing counseling related to PHBS and continued with live demonstrations of handwashing, tooth brushing, and maintaining personal hygiene. The material was delivered interactively to make it easier for children to understand, including the use of visual media such as posters and pictures. The students were also given direct practice tools such as soap, toothbrushes, and toothpaste so they could directly practice proper hygiene practices. The results of the activity showed that students had a better understanding of PHBS and made positive changes in their daily lives at school. It appeared that students were better trained in maintaining personal and environmental hygiene. They also began to get used to washing their hands before eating, maintaining dental hygiene, and disposing of trash properly. Teachers and homeroom teachers also actively supported this initiative by participating in outreach activities and monitoring changes in student behavior. This initiative not only raised students' awareness of the importance of health but also encouraged active school participation in creating a healthy learning environment. It is hoped that this initiative will serve as a reference for schools in teaching students how to live a healthy and clean lifestyle in a sustainable manner.