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Changes in consumer shopping behavior encourage perfume stores to innovate in providing a better shopping experience. This study designs a website-based perfume recommendation system with the Simple Additive Weighting (SAW) method, which is designed to help consumers choose perfume based on relevant criteria, such as aroma, durability, price, packaging, and volume. The SAW method was chosen because of its ability to provide the best alternative ranking by adding up the weights of each criterion. The results showed that Platinum perfume had the highest preference value of 0.86466, making it the main recommendation for consumers. The implementation of this system is expected to significantly improve the shopping experience and perfume sales.

This research explores the relationship between the dynamics of the literary market, reading culture, and the development of the popularity of the novel genre. In this study, we discuss how social transformation, innovation in publishing technology, and shifts in reader preferences shaped the novel genre from the 18th century to the modern era. A historical approach and literary analysis are used to highlight the important role of publishers, book distribution, and technology in expanding the reach of novels to a wider audience.

This study analyzes the interest of students at SD Negeri 179 Tambangan in being active in class. It also aims to analyze the factors that influence students' interest in using interactive and participatory learning methods. The method employed is a survey of 100 students from different classes. Data were collected using a questionnaire consisting of closed and open-ended questions regarding learning experiences, interest in classroom activities, and preferences for the applied learning methods. The analysis shows that the majority of students are very interested in active learning, with 75% of respondents stating that discussion activitiesandeducationalgamesenhancetheirmotivation.However,thereare also challenges, such as a lack of equipment and limited time to implement these programs. These results provide valuable insights for educators in makingpolicies to develop more effective learning strategies. An increase in student interest is expected to improve the quality of education at SD Negeri 179 Tambangan.

PT XYZ is a company in the field of construction, development, and management of construction projects. They are responsible for planning, managing, and implementing construction projects, both for infrastructure and commercial buildings. The previous assessment did not have a weighting of the criteria assessment and took time to process the value of each employee because the assessment still used a manual method (assisted by calculator calculations) so that the employee calculation process was processed one by one. This is not in accordance with the director's expectations and has an impact on the assessment being inaccurate and detrimental to the company in terms of time. Therefore, to evaluate the performance of top employees at PT XYZ, this decision support system application was created, with the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method which can produce a simple Decision Support System with an easy-to-understand and logical concept in the PT XYZ Employee Performance Assessment.

This study analyzes the impact of international tourist arrivals and their spending on the occupancy rate of star-rated hotels in Indonesia from 2009 to 2023. Using a quantitative approach with multiple linear regression, the study examines the relationship between two independent variables nternational tourist arrivals and average tourist spending and the dependent variable, which is the occupancy rate of star-rated hotels. Data for this research were sourced from the Central Statistics Agency (BPS), the Ministry of Tourism, and Bank Indonesia. The analysis results show that the number of international tourist arrivals does not significantly affect the occupancy rate of star-rated hotels. However, average tourist spending has a significant negative effect, indicating that tourists with higher spending tend to choose higher-star hotels. The simultaneous F test reveals that both variables jointly have a significant effect on hotel occupancy rates. The coefficient of determination (R²) of 45.52% indicates that both independent variables can explain the variation in the occupancy rate of star-rated hotels. Based on these findings, it is recommended that the government and tourism industry stakeholders focus on promoting destinations that attract high-spending tourists and improving the quality of star-rated hotel accommodations to meet the preferences of international tourists.

This study analyzes the relationship between price and Universitas Gadjah Mada students in choosing residential accommodations. This study uses correlation methods with the independent variables such as discount, parking area, internet facilities, building quality, and cleanliness and also the dependent variable in the form price. Data refers to primary data from a survey in the form of a questionnaire. The research results show that all variables have an influence on prices and students' decisions in choosing residential preferences. This study also shows that the size of the parking area is the most influential variable on the preferences of Universitas Gadjah Mada students in choosing residential accommodations, where a large parking area increases interest and housing prices. Apart from that, building quality, environmental cleanliness, internet facilities, and discounts also have a significant influence, because they support students' economic, social, and emotional needs, as well as contributing to their comfort and quality of life.

This study explores the relationship between financial literacy, consumer communication, and financial decision-making among English Literature students at Universitas Negeri Medan. Using surveys with 40 participants aged 20-24, the research assesses students’ financial literacy levels, preferences for communication formats, and their impact on financial behaviors. Rsults indicate that while most students have a basic understanding of financial concepts, gaps exist in budgeting, selecting financial products, and seeking assistance. Visual formats like videos and infographics are the preferred communication channels, while social media, though widely accessed, often lacks clarity. Only a portion of students applies financial literacy effectively in decision-making, such as evaluating financial products critically or avoiding unnecessary spending.  The findings emphasize the importance of integrating tailored financial education programs with effective communication strategies. Enhancing financial literacy through practical and accessible learning methods can empower students to make informed and strategic financial decisions.

In the digital era, food blogs have emerged as influential platforms for sharing culinary experiences and shaping consumer preferences. This study focuses on Anakjajan.com, a prominent Indonesian food blog, to analyze the persuasive strategies employed in its content and their impact on readers' food literacy. Utilizing Aristotle's modes of persuasion—ethos (credibility), pathos (emotion), and logos (logic)—the research examines how these elements contribute to the blog's effectiveness in influencing food choices. Ethos is established through the author's expertise and authentic reviews, while pathos engages readers with evocative language and appealing visuals. Logos provides factual information about food quality and dining options. A qualitative approach was employed, involving content analysis of blog posts and surveys to assess the influence of these persuasive strategies on readers' decision-making processes. The findings reveal that understanding these modes of persuasion is essential for enhancing digital literacy, as they enable readers to critically evaluate online content and make informed culinary choices.

Tofu is a traditional food popular in Indonesia due to its delicious taste, affordability, and high nutritional content. However, tofu production in Indonesia is still dominated by simple technology, leading to low efficiency and less competitive selling prices. Product diversification efforts are needed to increase added value, such as processing raw tofu into tofu crackers. This Community Service activity aims to develop entrepreneurship among students of the Agribusiness Management Study Program at Jember State Polytechnic, particularly in the production of tofu crackers. The methods used include providing entrepreneurship materials, training in tofu cracker production, and conducting discussions and evaluations of the results. The activity outcomes indicated a shift in students' mindsets from job seekers to job creators, accompanied by high motivation for entrepreneurship. Students also learned tofu cracker production techniques, starting from material grinding, mixing, steaming, to frying, resulting in a nutritious, crispy product that meets consumer preferences. The feasibility analysis of the tofu cracker business showed profitable results, as seen from the indicators of BEP (unit), BEP (price), R/C Ratio, and ROI. This activity successfully enhanced students' skills, motivation, and knowledge while opening potential business opportunities for the surrounding community. It is hoped that the outcomes of this community service will benefit the community and MSME actors.

In the rapidly developing digital era, Sharia Financial Institutions (LKS) have a great opportunity to innovate and adapt to modern technology to support economic growth, especially for Generation Z. This research aims to identify optimization steps that can be taken by LKS in facing transformation digital, as well as exploring the role of sharia financial technology (fintech) in advancing the technology industry. Generation Z, as a highly tech-savvy group, has different needs and preferences than previous generations. Therefore, LKS is required to integrate digital-based financial services that are in accordance with sharia principles, so that they can be more attractive and serve this segment. This research uses a qualitative approach with literature studies and in-depth interviews with industry practitioners. The research results show that collaboration between LKS and sharia fintech, development of inclusive digital platforms, and increasing sharia financial literacy among Generation Z are key factors in advancing the sharia technology industry. This optimization will not only increase the competitiveness of LKS, but also support the sustainable development of the sharia digital economy.

Traditional markets and supermarkets offer unique shopping experiences. Changes in shopping patternsreflect the complexity of social and economic dynamics. This study aims to understand the impact of consumerneeds and product quality on shopping preferences in the traditional market of Pesing Koneng, West Jakarta,benefiting academics, practitioners, and policymakers. The study employs an associative quantitative approachwith 96 respondents and questionnaires as research instruments. The analysis results indicate a positive influenceof consumer needs and product quality on shopping preferences. It is important to note that this analysis wasconducted solely in one traditional market without considering other variables or moderators that could affectshopping preferences more comprehensively.

User satisfaction in information systems is a term used to describe how satisfied or dissatisfied users are when using a particular information system. User satisfaction includes how the information system meets the needs, expectations, and preferences of users in carrying out activities or achieving desired goals. User satisfaction is very important because it has a direct impact on the performance and success of information systems in organizations. The results of this study when viewed from Acceptability, Grade Scale and Adjective Rating are matched with the calculation of 50.5, namely the level of user acceptance is included in the marginal low category, the level of grade scale is included in the F category and the adjective rating is included in the ok-good category. According to the provisions of the conclusions that have been obtained, it can be concluded that users still experience difficulties when using SLiMS.

This study examines the role of social media in increasing consumer purchase interest in Skintific products in Indonesia, particularly in the beauty package category. Skintific successfully dominated the market by achieving sales of over IDR 70 billion in the first quarter of 2024. This success was largely driven by the effective use of digital marketing strategies on social media platforms such as TikTok and Instagram. These strategies involved creating relevant content, collaborating with influencers, and engaging directly with the audience to strengthen brand image. The findings indicate that the brand image built through social media significantly contributes to increased purchase interest and consumer loyalty. The highest sales were recorded in the 5-piece beauty package variant, highlighting consumer preference for comprehensive product offerings. Based on the study, social media is proven to be an effective channel for building a positive brand image and influencing consumer purchasing decisions in the beauty industry. 

This study aims to examine the contribution of historical science in the effort to revitalize museums as educational institutions and preserve cultural heritage. Museums, as public spaces that store and exhibit historical collections, have an important role in facilitating public understanding of the nation's history. However, in the context of the development of the times and changes in public preferences, museums often face challenges in attracting visitors. The contribution of historical science in museum revitalization includes a more interactive approach, technology integration, and storytelling based on in-depth historical research. Thus, historical science not only functions as a source of information, but also as a basis for creating educational experiences that can connect the current generation with relevant historical values. This study suggests various revitalization strategies that can be applied to increase the attractiveness and function of museums as centers for learning and preserving culture, as well as strengthening historical awareness.

It is important to understand that students' academic achievement is not only influenced by their cognitive abilities, but also by non-cognitive factors such as social-emotional skills and learning styles. In an effort to improve the quality of education and facilitate the optimal development of students at SMA Negeri 3 Kejuruan Muda, it is hoped that the report on the results of the non-cognitive diagnostic assessment can be a strong foundation for SMA Negeri 3 Kejuruan Muda in developing holistic, adaptive, and student-centered learning strategies. Through a better understanding of the social-emotional aspects and learning styles, schools can create a learning environment that supports not only academic achievement, but also students' optimal personal and social development. Thus, this study aims to (1) Identify students' social-emotional abilities and areas that require further support. (2) Assess students' learning styles to adjust teaching methods to their preferences. (3) Provide recommendations based on assessment results to improve support and learning strategies in schools. This study uses a qualitative descriptive approach with data collection through a google form questionnaire distributed to all students of SMA Negeri 3 Kejuruan Muda. The results of the study showed that 10.5% of students had high social emotional abilities, 60.5% of their social emotional abilities were said to be sufficient, 27.8% needed improvement and 1.2% needed significant development by BK teachers or counselors. Meanwhile, the Learning Styles possessed by students at SMAN 3 Kejuruan Muda were 40% Visual learning style, 30% Auditory learning style and 30% Kinesthetic learning style. Furthermore, the recommended treatment recommendations for students with high levels of social emotional abilities are to become peer counselors, students who have moderate social emotional abilities can be guided by peer counselors and students who have low levels of social emotional abilities require guidance by BK teachers or professional counselors. Meanwhile, recommendations for visual learning styles can be presented with learning media in the form of images, videos or slides, auditory learning styles are presented with learning media in the form of audio recordings or listening to explanations from teachers and kinesthetic learning styles can be included in games, simulations, practicums, projects and demonstrating learning materials.  

In the current era, customers are more critical and intelligent in determining which bank to use so banks need to understand customer needs and preferences more deeply. Optimal service quality is one of the keys to retaining and attracting customers. The purpose of this study is to analyze service quality and its impact on BCA customer satisfaction, which is then expected to provide more insight into this matter. The research method used is qualitative with literature study data collection. The results of this study indicate that BCA's service quality is very good, but still needs to be improved, especially regarding digital services. Then, service quality can have an impact on customer satisfaction.

This study aims to evaluate customer satisfaction with the menu offerings at "Rajanya Seafood" using the Lean Startup approach. This method was chosen because it enables businesses to develop products that better meet customer needs and preferences through rapid experimentation cycles, continuous feedback, and regular updates. Research data was collected through direct surveys of "Rajanya Seafood" customers, focusing on aspects such as taste quality, menu variety, pricing, and service. The collected data was analyzed to identify areas needing improvement as well as potential innovations to enhance customer satisfaction. The study results indicate that the Lean Startup approach is effective in quickly understanding and responding to customer needs, thus contributing to increased customer loyalty and satisfaction. These findings are expected to serve as a reference for "Rajanya Seafood" and other culinary businesses in applying the Lean Startup strategy to achieve optimal customer satisfaction levels.      

Base cake bars on the market are madse by soy flour mixed with dried fruit and are unusually consumed as snack in the bars. The base cake bars can be made without flour with high gluten. Mocaf is an alternative carbohydrate source as well as a substitute for wheat flours. The use of rice flour and mocaf flour was chosen becaused of the high fiber content in the various types of rice used. Moringa flour is rich in protein, minerals and vitamins. The advantages of adding Moringa flour can improve the quality of the base cake bar, especially fiber. Determining the formulation of the moringa cake bar base with various types of rice flour which has a high fiber content and is preferred by consumers is the aim of this study. This study used a two factor factorial Completely Randomized Design (CRD) with two replications. The factor used are the ratio of rice flour with Moringa leaf flour (95/5, 90/10, 85/15) and various types of rice flour (red, black, white). Chemical and organoleptic analysis of the best rice-moringa base cake bars was the B3K2 treatment (type of white rice with a ratio of rice flour: moringa 90/10) with 5.21% water content, 2.29% ash content, 17.29% fat content, 9.50% protein content, crude fiber 12.83% and 65.71% for carbohydrates. Organoleptic results with, Moringa flavor 2.19, sandy texture 3.15, density 2.49 and overall preference 3.31.

Nugget is processed mashed meat. Several types of fish such as tuna, tilapia, and snapper have the potential to increase sales value and can be used as raw material for nuggets, because apart from having quite high proteins, they also have thick flesh. Carrot flour has high levels of fiber and also high levels of beta-carotene. The purpose of this study was to determine the characteristics of fish nuggets which were high in fiber and beta-carotene with variations in the addition of carrot flour, tapioca flour and to find out the highest level of preference for fish nuggets. research using a completely randomized design (CRD) 2 factors with a comparison of carrot flour and tapioca flour and variations of fish species. The best chemical test results were the comparison of carrot flour: tapioca flour (40%:20%) with tuna fish with beta-carotene content of 6.69 μg/g, crude fiber content of 36.54%. The highest preference sensory test result is the comparison of carrot flour with tapioca flour (40%: 20%) with the type of tilapia meat with a color test result of 3.14 (likes), taste test 3.18 (likes), aroma test 3.20 (likes), texture test 3.29 (likes), and overall preference test 3.82 (likes). ). Fish nuggets made from tapioca flour and carrot flour can be a food that has high levels of crude fiber and beta-carotene.

Nori is one of food in the  form of thin sheets. This study uses gotu kola leaves, and red seaweed as the basic ingredients for making nori. Red seaweed contains a large amount of amylopectin so that it has the potential to be used as nori, while gotu kola leaves have good fiber content. Except the fiber content, kola leaves (Centella asiatica .L) also content high antioxcidant as fenol, tanin and saponin. This study also uses drying with a cabinet dryer, room temperature and the sun. This study aims to determine the right formulation to produce gotu kola leaf nori which has high fiber content with variations in drying time. This research was conducted using a completely randomized design (CRD) method which consisted of 2 factors, namely the ratio of red seaweed and gotu kola leaves with variations in drying time. The first factor is the comparison of seaweed and gotu kola leaves (50:50, 40:60, and 30:70), while the second factor is the variation of nori drying time (cabinet drayer, room temperature and sun). The best chemical test results from fiber contant parameters were P3R3 with the results of 13.41% water content, 0.052 ash content, 21.18% crude fiber and 8.71 tensile strength.  The best sensory test results were P3R3 with color test results of 3.64, gotu kola falvor 3.58, crunchiness 3.27, elasticity 3.27 and overall preference 3.85.