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Hidayah, Salsabila Rahma; Geraldina, Alma Marikka; Maharani, Dina Putri; Akromi, Muhammad Nuzul; Fadhilah, Zulfa Nur +5 more

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2026 Fakultas Teknik Universitas Maritim AMNI Semarang

Drug abuse and risky social behavior remain significant social issues among adolescents, particularly in rural areas experiencing rapid information exposure and lifestyle changes. This community service program aimed to enhance adolescents’ awareness and resilience toward the dangers of drug abuse (NAPZA) while promoting a healthy lifestyle through the cultivation of family medicinal plants (TOGA) in Karangmalang Village, Ngawi Regency. The program employed a participatory descriptive approach, actively involving adolescents as the primary beneficiaries. The implementation consisted of two main stages: interactive socialization on drug abuse and risky behavior, and a workshop on cultivating medicinal plants as a form of community-based healthy living practice. The results indicated that the socialization activities improved adolescents’ understanding and awareness of drug abuse risks, as reflected in their active participation during discussions. Furthermore, the TOGA cultivation workshop provided practical benefits by introducing simple herbal remedies and offering positive, sustainable activities for the community. Overall, the integration of educational and practical approaches proved effective as a preventive and empowerment strategy to strengthen adolescent resilience and foster a healthier and more productive village environment.

Silkania Swarizona; Nizar Hilmi; Bambang Sigit Widodo; Jauhar Wahyuni; Iman Pasu Purba

Nusantara: Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

This community service program develops a pilot model of Pancasila Village based on Asta Cita in Paciran Village, Lamongan Regency through the integration of three intervention clusters: (1) national seminar to strengthen Pancasila values ​​and the agenda of “building from the village”, (2) training on downstreaming palm sap as a strengthening of the local economy and entrepreneurship based on village potential, and (3) coastal rehabilitation action through planting sea pine as an environmental adaptation in sandy coastal areas that are vulnerable to wind and erosion. The implementation method uses a participatory and asset-based approach (ABCD) that places residents as the main actors, with a series of activities including socialization, cross-party coordination, training on processing palm sap into value-added products (brown sugar and syrup), seminars with community leaders and academics, planting sea pine, and pre-post evaluation based on knowledge, skills observation, and participant satisfaction. The implementation results show the formation of a cross-generational commitment to make Paciran Village a pilot Pancasila Village, increased community capacity in palm sap processing, and the birth of collective coastal rehabilitation actions. The program also produced sustainability recommendations in the form of routine cross-generational agendas, utilization of village social media for educational content on Pancasila–nira–cemara laut, and the appointment of Pancasila students as environmental sustainability ambassadors in the village.

Ahlul Aflakha; Putra, Firsta Pramudita Utomo

Penelitian ini menganalisis efektivitas implementasi Kurikulum Berbasis Konteks Minoritas dalam pembentukan karakter siswa, khususnya toleransi, tanggung jawab sosial, dan kemandirian, di Madrasah Aliyah (MA) Kalifa Nusantara, sebuah institusi Islam yang beroperasi di tengah mayoritas Hindu Bali. Masalah utamanya adalah kebutuhan lembaga minoritas menyeimbangkan penanaman nilai-nilai keagamaan dengan adaptasi kultural untuk menciptakan individu yang kokoh identitasnya namun partisipatif. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus tunggal (single case study) di MA Kalifa Nusantara, dengan pengumpulan data melalui triangulasi sumber. Hasil utama menunjukkan Kurikulum Berbasis Konteks Minoritas berhasil mengintegrasikan filosofi Islam dengan kearifan lokal Bali (Tri Hita Karana dan menyama braya) melalui kurikulum formal, kokurikuler, dan budaya sekolah. Implementasi ini sukses mentransformasi toleransi pasif menjadi toleransi aktif dan partisipatif. Hal ini dibuktikan dengan peningkatan pemahaman kognitif siswa terhadap budaya mayoritas dan partisipasi aktif dalam kegiatan komunitas non-agama (Pengabdian Kontekstual). Kurikulum Berbasis Konteks Minoritas juga efektif menumbuhkan tanggung jawab sosial dan kemandirian yang selaras dengan prinsip Tri Kon Ki Hajar Dewantara. Simpulannya, model "integrasi kontekstual minoritas-sentris" ini merupakan strategi kurikulum yang sangat efektif. Model ini memperkuat karakter adaptif siswa tanpa melemahkan identitas religius mereka dan menghasilkan agen toleransi aktif. Implikasi penelitian ini menyarankan Kurikulum Berbasis Konteks Minoritas MA Kalifa Nusantara dapat dijadikan model percontohan (blueprint) bagi lembaga minoritas lain di Indonesia untuk mendorong partisipasi aktif dalam komunitas lokal.

Aminatul Zahroh; Halimatus Sa’dyah; Purwanto Purwanto; Muhammad Anasrulloh; Pendik Hanafi

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2025 Lembaga Pengembangan Kinerja Dosen

This research is motivated by the diversity of students found in Islamic boarding schools. Islamic boarding schools are an appropriate base for instilling religious and cultural values ​​in students. Therefore, differences in race, ethnicity, customs, social class, and culture are not addressed with exclusive and fanatical attitudes to prevent conflict. The purpose of this research is to provide multicultural education management training in Islamic boarding schools as an educational alternative that can be applied to address the problems faced by students and the current multicultural society, so that each student can live side by side despite differences in harmony and peace in accordance with religious and cultural values. The research method used is qualitative with the PAR (Participatory Action Research) model. For data collection, in-depth interviews, participant observation, and documentation were used. The results of this study are that multicultural education management training is a preventive effort to address various problems and becomes a real solution to existing problems in Islamic boarding schools related to the religious and cultural values ​​of students. In addition to being an alternative means of solving problems, multicultural education management training is also a means of fostering students so that they do not lose their cultural roots in accordance with religious values. Thus, the implementation of multicultural education management training can be said to be successful if it can produce students who have a tolerant attitude, are not hostile, and do not conflict caused by differences in culture, ethnicity, customs, social class, abilities, and others.

Muhammad Sholih Hafidhuddin; Muh Fatahillah Suparman

AL-MUSTAQBAL: Jurnal Agama Islam 2025 STIKes Ibnu Sina Ajibarang

Proses belajar siswa muslim tidak hanya melibatkan kemampuan berfikir (akal), tetapi juga kemampuan dalam mengelola perasaan (emosi). Ketidakseimbangan antara emosi dan akal dapat mengganggu fokus, ketekunan, hingga hasil belajar siswa. Penelitian ini bertujuan untuk mengkaji keseimbangan emosi dan akal pada siswa muslim dalam proses belajar, serta peranan lingkungan pesantren dan pendidik dalam membentuk keseimbangan tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan metode observasi langsung dan kajian Pustaka. Observasi langsung dilakukan di Pondok Pesantren KMI Ibnu Abbas Klaten yang menaungi santri setingkat SMP dan SMA. Data dari observasi diperkuat dengan kajian pustaka dari berbagai penelitian dan berbagai teori psikologi Pendidikan. Hasil penelitian menunjukkan bahwa santri yang mengendalikan emosinya dengan baik, cenderung lebih focus, tenang, dan tekun dalam proses pembelajaran. Santri tersebut juga mampu menerima teguran tanpa menunjukkan reaksi emosional yang berlebihan. Peran guru, ustadz dan musyrif yang mengedepankan keteladanan, keseimbangan antara kelembutan dengan ketegasan, serta penanaman adab sebelum ilmu terbbukti memberikan kontribusi yang besar tehadap keseimbangan emosi dan akal santri. Kesimpulan penelitian ini menunjukkan bahwa keseimbangan emosi dan akal yang didukung oleh nilai-nilai islam berperan penting dalam peningkatan hasil belajar siswa muslim.

Tahir Rohili

Karakter : Jurnal Riset Ilmu Pendidikan Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The rapid advancement of digital technology requires teachers to serve not only as educators but also as digital role models for their students. This study aims to analyze the teacher’s role in instilling digital ethics and responsibility among Generation Z, as well as to identify effective strategies in shaping students’ digital character. A qualitative approach with a case study method was employed in several secondary schools in Lampung Province. Data were collected through observation, in-depth interviews, and documentation, and analyzed descriptively through data reduction, presentation, and conclusion drawing. The findings reveal that teachers play a central role in fostering digital ethics awareness through exemplary behavior, ethical communication, and digital responsibility habituation within the school environment. Teachers’ consistency in using social media, managing information, and engaging ethically in online interactions significantly influences students’ digital behavior. This study highlights the need to strengthen teachers’ digital literacy capacity based on moral and spiritual values. The implications suggest that educational policies should integrate the teacher’s role as a digital role model into the broader strategy for developing ethical and responsible digital citizens in the era of technological transformation.

Nik Haryanti; Danar Nanda Rachmawati

Jurnal Pendidikan Dirgantara 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This study aims to contribute to improving the quality of education in Indonesia by examining how the instillation of religious culture can shape students’ character with integrity, enhance their awareness and practice of religious values, and serve as a reference for educators and policymakers in developing effective educational programs. The research specifically focuses on optimizing the instillation of religious culture in shaping the character of students at SDI Miftahul Huda Plosokandang, Kedungwaru, Tulungagung. Employing a qualitative-descriptive approach, the study uses purposive sampling to collect data through interviews, observations, and documentation. The data were analyzed using techniques of condensation, display, and drawing conclusions. The results reveal that the optimization of religious culture at SDI Miftahul Huda is implemented through various school-integrated activities, such as reciting prayers before and after lessons, performing congregational prayers, engaging in tadarus Al-Qur’an, and celebrating Islamic holidays. These activities go beyond religious routines, functioning as tools to develop students’ integrity, including honesty, responsibility, discipline, and mutual respect. The active role of teachers, school leaders, and a supportive school environment fosters a religious atmosphere that encourages students to internalize spiritual values in daily life. Consequently, the instillation of religious culture at SDI Miftahul Huda effectively contributes to shaping students with noble character and strong integrity.

Irwanto Irwanto

ARDHI : Jurnal Pengabdian Dalam Negri 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Indonesia is highly susceptible to natural disasters owing to its geographical location at the intersection of three major tectonic plates. Effective disaster mitigation requires active community participation through education and tangible environmental conservation measures. This community engagement initiative aimed to strengthen community capacity for disaster mitigation and environmental preservation through cross-sectoral collaboration involving the Regional Disaster Management Agency (BPBD), the Faculty of Agriculture at Pattimura University, and the Sagu Salempeng GPM Foundation. Implementation methods comprised disaster mitigation education, extension services on conservation plant cultivation, memorandum of understanding (MoU) signing, and seedling distribution to 12 representatives from 6 villages in Ambon City, Maluku region. Outcomes revealed enhanced community comprehension of disaster mitigation concepts and strengthened commitment toward planting productive species for environmental conservation purposes. This initiative contributes to community resilience development and reinforces Indonesia's Disaster Resilient Village program.

Yoshua Alehandro Adoe; Saryono Yohanes; Detji K. E. R. Nuban

Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This study discusses the regulatory arrangement and investment climate in East Nusa Tenggara Province (NTT) as a strategic effort to increase investment attractiveness. Although it has great potential in the agriculture, fisheries, and tourism sectors, investment development in NTT has not been optimal due to overlapping regulations, complex bureaucracy, and lack of efficiency in licensing services. Based on the Stufenbau theory from Hans Kelsen, synchronization between Regional Regulation Number 3 of 2025 and Law Number 25 of 2007 is needed so that there are no conflicts or legal vacancies that can hinder the certainty of doing business. In addition, local governments have implemented various strategies to improve the investment climate, such as improving basic infrastructure, simplifying bureaucracy, promoting regional potential, developing human resources, and strengthening security and order. Other efforts are also being made through the digitization of licensing services and cooperation with the private sector to expand investment networks. Thus, an integrated regulatory and policy arrangement is expected to be able to create a competitive and sustainable investment climate in the NTT region.

Nuriyah Fahma, Mirza; Kurrotul A’yun Aisyah Nabila; Mochammad Indra Yumanto

Jurnal Miftahul Ilmi: Jurnal Pendidikan Agama Islam 2025 STIKes Ibnu Sina Ajibarang

Artikel ini membahas nilai-nilai pendidikan akhlak dalam QS. Al-Balad ayat 11–16 serta implementasinya dalam pembiasaan etika sosial di lingkungan Madrasah Ibtidaiyah (MI). Dalam konteks pendidikan dasar Islam, penanaman akhlak sosial memiliki urgensi yang tinggi karena menjadi dasar pembentukan karakter dan perilaku peserta didik. Penelitian ini menggunakan pendekatan tafsir tarbawi dengan mengkaji makna ayat berdasarkan tafsir Ibn Kathir, Al-Maraghi, dan Al-Misbah. Hasil kajian menunjukkan bahwa ayat-ayat tersebut mengandung nilai empati, kepedulian sosial, tolong-menolong, kasih sayang, dan kesabaran. Nilai-nilai tersebut dapat diimplementasikan melalui pembiasaan di kelas MI seperti kegiatan tolong-menolong, berbagi, kerja kelompok, serta metode keteladanan guru. Penelitian ini merekomendasikan agar guru MI mengintegrasikan nilai-nilai Al-Qur’an ke dalam setiap aspek pembelajaran dan menumbuhkan kultur sosial yang berkarakter Islami.

Puput Widyaningsih; Syahrial Adin; Yulia Mujiaty

Pusat Publikasi Ilmu Manajemen 2025 Fakultas Ekonomi & Bisnis, Univ

Human Resources are a key factor in determining the success of an organization. To improve employee performance, proper management is required, including job rotation and the enforcement of work discipline. This studi aims to determine the influence of job rotation and work discipline on employee performance at the investment and one-stop integrated service office of depok city. This research uses a quantitative approach using a saturated sampling technique. Data were collected through questionnaires distributed to 59 respondents who are employees at the agency. The data analysis techniques used include data quality testing, assumption tests, hypothesis testing, and the coefficient of determinasi. The result showed that job rotation has a positive and significant effect on employee performance. Likewise, work discipline also has a significant positive effect on performance. Simultaneously, both independent variables show a significant influence on employee performance. Based on these results, it can be concluded that proper implementation of job rotation and improved work discipline can make a real contribution to enhancing employee performance in the institution.

Christofel Oktavianus Nobel Pale; Maria Rosa Oktaviani Toji; Wulan Mardiany Maria Lomi; Ignasius Umbu Pati; Anjela Rut Tia +2 more

Jurnal Pengabdian Masyarakat Nian Tana 2025 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kebersihan dan kerapian lingkungan di Desa Rejo melalui pendekatan gotong royong yang melibatkan mahasiswa KKN dan masyarakat setempat. Metode pelaksanaan meliputi kegiatan partisipatif dengan rangkaian kegiatan seperti pembuatan tempat sampah, penanaman tanaman hias pinang, pembuatan dan pemasangan plang RT/RW, serta kegiatan kerja bakti pembersihan lingkungan. Kegiatan dilaksanakan pada bulan Juli hingga Agustus 2025 dengan melibatkan partisipasi aktif masyarakat dalam setiap tahapan. Hasil kegiatan menunjukkan perubahan positif baik secara fisik maupun sosial, dimana lingkungan desa menjadi lebih bersih dan tertata, pola pembuangan sampah masyarakat mulai terarah, area publik memiliki elemen penghijauan yang memperindah lingkungan, dan struktur wilayah administratif menjadi lebih jelas dengan adanya plang RT/RW. Selain itu, kegiatan ini berhasil meningkatkan kesadaran masyarakat akan pentingnya menjaga kebersihan lingkungan dan memperkuat nilai-nilai gotong royong di kalangan masyarakat

Nur Padillah Sahibuddin; Arifin Tahir; Sri Yulianty Mozin

Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to determine and analyze the Professionalism of Apparatus in the Implementation of Public Services at the Investment and One-Stop Integrated Services Office of Gorontalo City. Viewed from the aspects of: (1) Competence, (2) Effectiveness, (3) Efficiency, and (4) Responsibility. This research method uses a Qualitative Approach with a Descriptive type. Data collection techniques used in this study are observation, interviews, and documentation. The results of the study indicate that in the competence dimension, the apparatus has had adequate technical capabilities, evidenced by mastery of the OSS system and participation in various training. The effectiveness dimension is also quite good, indicated by the timeliness of service even though sometimes hampered by OSS network disruptions. In the efficiency dimension, services have run optimally through the use of online systems that save time and costs, and received support from the SKM results with a value of 90.17 in the "very good" category. Meanwhile, in the responsibility dimension, the apparatus shows high discipline and work commitment, although there are still several cases of delays and permission to leave the office during working hours. Overall, it can be concluded that the professionalism of the Gorontalo City DPMPTSP apparatus in providing public services is classified as good, but still requires improvement, especially in the aspects of effectiveness and responsibility.

Resti Rosanabila; Genta Aditya; Kalista Kalista; Pitriana Pitriana; Sayyid Herdiansyah +5 more

Jurnal Pengabdian dan Solidaritas Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

The Community Service Program (KKN) is a form of student community service aimed at providing tangible contributions to village development. The 2025 KKN Program of Group 04 of Pertiba University was implemented in Tukak Village, Tukak Sadai District, South Bangka Regency, with a primary focus on reforestation activities through the planting and distribution of fruit seedlings. The purpose of this activity is to increase public awareness of the importance of protecting the environment, creating green spaces, and supporting village community food security. The implementation method includes coordination with the village government, provision of seedlings, community outreach, and direct planting of fruit seedlings with village officials, related institutions, and the local community. The results of the activity showed the active involvement of the community and village officials, with the planting and distribution of 1,000 fruit seedlings to all residents of Tukak Village. This activity is expected to create long-term impacts in the form of improving environmental quality, increasing food security, and public awareness of the importance of nature conservation.

Gilang Romadon; Sumarni Sumarni; Rohman Wilian

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the effect of organizational support, work environment, and communication on employee performance at the Investment and One-Stop Integrated Services Office (DPM-PTSP) of Muaro Jambi Regency, both partially and simultaneously. The method used is quantitative analysis with a population and sample consisting of all 44 employees, determined through a saturated sampling technique. Data were collected using a Likert scale-based questionnaire, and the analysis was carried out using multiple linear regression with the help of SPSS software. The results of the study showed that (1) organizational support has a positive and significant effect on employee performance, (2) work environment has a positive and significant effect on employee performance, (3) communication has a positive and significant effect on employee performance, and (4) organizational support, work environment, and communication simultaneously have a positive and significant effect on employee performance. The recommendations/suggestions from this research are expected to improve employee performance by enhancing organizational support through fair task distribution, reward programs, and development opportunities; creating a comfortable and well- equipped work environment that encourages productivity; and strengthening effective communication between superiors and subordinates as well as among employees through regular meetings and discussion forums.

Herlambang Lutfi Prakoso; Charis Christiani

Jurnal MIMBAR ADMINISTRASI 2025 Universitas 17 Agustus 1945

This study aims to analyze the investment policies in Semarang City, focusing on Regional Regulation Number 9 of 2014 and its execution by the Investment and One-Stop Integrated Services Office (DPMPTSP). Using a descriptive qualitative approach, this research applies the policy implementation theory by Edward III, examining four variables: communication, resources, disposition, and bureaucratic structure. The results show that despite significant efforts to promote investment, the policy implementation still faces various challenges. These include suboptimal communication between agencies, limited human resources (HR) capacity, and misalignment between regional regulations and newer national policies, such as the Omnibus Law and the Online Single Submission (OSS) system. Although Semarang City has great investment potential supported by adequate infrastructure, the realized investment has yet to meet the set targets. Therefore, this study recommends an optimization strategy that includes simplifying licensing procedures, enhancing the capacity of apparatus, harmonizing regulations across government levels, and integrating technology to improve transparency and ease of investment.

Faizatunnisa Faizatunnisa; Syahrial Addin; Yulia Mujiaty

Pusat Publikasi Ilmu Manajemen 2025 Fakultas Ekonomi & Bisnis, Univ

This study aims to analyze the influence of leadership style and work productivity on employee performance both partially and simultaneously. This study uses a quantitative approach with a saturated sampling method on the entire population of DPMPTSP employees totaling 59 respondents. Data were collected through questionnaires and analyzed using multiple linear regression and validity, reliability, T-test, F-test, and coefficient of determination tests with the help of SPSS software version 21. The results of the t-test that leadership style (X1) has a significant effect on work performance, can be seen from the calculated t value of 3.365> t table 2.003 and a significance value of 0.001 <0.05, Work productivity (X2) has a significant effect on performance obtained a calculated t value of 2.333> t table 2.003 and a significance value of 0.023 <0.05. The f test obtained a calculated f value of 30.680 > f table 3.16 and a significance value of 0.000 < 0.05, so it can be concluded simultaneously that leadership style and work productivity have a significant effect on employee performance. Leadership style contributes an influence of 47.6%, work productivity of 42.6%, and both simultaneously explain 52.3% of employee performance variables. These findings provide strategic recommendations for government agencies to improve employee performance through strengthening leadership and increasing work productivity.

Ilham Kusuma Prabuningrat; Damanhuri, Damanhuri; Ria Yuni Lestari

Jurnal Media Administrasi 2025 Universitas 17 Agustus 1945 Semarang, Indonesia

This research explores the role of the Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) of Tangerang City in implementing an online permit system for billboard advertising as a form of digital transformation in public service. The study aims to analyze the institutional role of DPMPTSP, identify obstacles in the implementation of online licensing, and evaluate the improvement efforts undertaken. Using a qualitative descriptive method, data were collected through in-depth interviews with DPMPTSP officials, billboard organizers, and permit applicants, complemented by observation and documentation to ensure data validity through source and technique triangulation. The findings reveal that DPMPTSP plays a strategic role by providing 24-hour online access, simplifying licensing procedures, and offering direct assistance through the Public Service Mall (MPP), supported by responsive communication channels such as WhatsApp and Zoom. Despite these efforts, challenges remain, including system errors, low digital literacy among applicants, limited technical staff, communication gaps, and incomplete integration of the central and regional OSS systems. To address these issues, DPMPTSP has strengthened public assistance services, simplified online information systems, expanded communication channels, redistributed staff duties, performed routine system maintenance, and intensified public education on regulations. These findings highlight that the success of digital public services depends not only on technological readiness but also on human resource capacity, effective communication, and continuous institutional adaptation to public needs.

Josefin Harianja; Aritonang Situmeang; Diana Martiani Situmeang

Jurnal Teologi Injili dan Pendidikan Agama 2025 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Christian religioun education regarding values ​​and ethics must be able to guide and  develop the  character and ethical values ​​according to what is taught in the Bible, for students at school have the right foundation from an early age. The method used is an analytical method that analyzes problems using qualitative methods with a study approach. This research relates to data or written material that is appropriate to the topic of discussion. Christ's character education method given to children is not just theoretical, but as parents directly and automatically become teachers who must teach noble values ​​in the family and provide and share role models for children to emulate. Character education is a system of instilling and developing character values ​​in children which includes knowledge, awareness or will, and actions to implement these values, both towards God, oneself, others, the environment and nationality so that they become virtuous human beings.

Fahmi, Maulana Habib; Nugroho, Marno

Jurnal Ilmiah Serat Acitya 2025 Universitas 17 Agustus 1945

Penelitian ini bertujuan untuk menganalisis strategi promosi yang diterapkan oleh Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Provinsi Jawa Tengah dalam meningkatkan kepeminatan investasi. Pendekatan yang digunakan adalah kualitatif deskriptif dengan metode studi kasus, menggunakan teknik wawancara mendalam, observasi, dokumentasi, serta analisis data model Miles & Huberman. Untuk memperkuat temuan, digunakan kombinasi analisis SWOT dan model AIDA (Attention, Interest, Desire, Action). Hasil penelitian menunjukkan bahwa strategi promosi DPMPTSP berada dalam posisi strategi agresif (kuadran I SWOT) dengan pendekatan pertumbuhan selektif. Meskipun telah memanfaatkan media digital, infrastruktur, dan kemitraan strategis, terdapat sejumlah kelemahan seperti keterbatasan data lahan, rendahnya visualisasi konten promosi, serta kurangnya evaluasi efektivitas media. Penelitian ini merekomendasikan penguatan sistem informasi promosi berbasis data real-time, pengembangan konten multibahasa, serta sinergi lintas lembaga untuk meningkatkan daya saing investasi Jawa Tengah.