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Right now, the advancement of data innovation makes different exercises simpler. Huge changes in conditions give advantages to business activities and draw in interest in different applications. The online business industry is viewed as extremely accommodating to the economy, particularly the local economy, in light of the fact that with the advancement of the computerized business market, many open positions have arisen to help advertising exercises through internet business. This exploration means to decrease human mistake in overseeing deals information via robotizing the business recording and detailing process. The examination technique utilized is a subjective strategy with writing studies or writing concentrates on in light of investigations of diaries, articles and others to look at the job of The executives Data Frameworks. This examination is likewise upheld by a phenomenological approach, which inspects issues in light of realities that have happened. Aside from that, the creator likewise utilized library exploration to gather information. A significant errand of The executives Data Frameworks in business is to expand the proficiency and viability of information precisely and progressively, as well as working on the nature of HR through a planned and orderly work framework. Aside from that, the Administration Data Framework additionally makes it more straightforward for the board to design, oversee, direct and appoint work to every single related division, and gives guidance in navigation.

In the rapidly developing digital era, online businesses face increasing challenges to achieve significant profits without sacrificing spending efficiency. To overcome this challenge, an optimal online marketing strategy is needed that can reach the right target market without significantly increasing operational costs. This journal discusses several online marketing strategies that are effective in increasing profits relevant to expenditure. From a deep understanding of the target market to the use of social media and careful data analysis, every step taken is based on the principles of efficiency and effectiveness. By implementing the right marketing strategies, businesses can increase their visibility online, attract more potential customers, and increase sales conversions without having to exceed their available budget. Thus, this journal provides practical guidance for business owners and marketers to achieve success in their online sales without sacrificing profitability.

In the rapidly developing digital era, online businesses face increasing challenges to achieve significant profits without sacrificing spending efficiency. To overcome this challenge, an optimal online marketing strategy is needed that can reach the right target market without significantly increasing operational costs. This journal discusses several online marketing strategies that are effective in increasing profits relevant to expenditure. From a deep understanding of the target market to the use of social media and careful data analysis, every step taken is based on the principles of efficiency and effectiveness. By implementing the right marketing strategies, businesses can increase their visibility online, attract more potential customers, and increase sales conversions without having to exceed their available budget. Thus, this journal provides practical guidance for business owners and marketers to achieve success in their online sales without sacrificing profitability.

This research aims to analyze the application of Income Tax (PPh) on E-Commerce business transactions in Kupang City. This research is a descriptive qualitative research with qualitative research type. The type of data used in this research is qualitative data, while the data sources come from primary data and secondary data. Data analysis was conducted using data analysis techniques based on Miles and Huberman. The results of the research show that the implementation of income tax (PPh) on E-Commerce businesses in the city of Kupang has not gone well because, up to now there is no separation or grouping of E-Commerce taxes and the majority of E-Commerce business actors have not registered their businesses online

Until now, there are still many who are afraid to start a business, including online business, so a real manifestation of a successful businessman has high self-efficacy/ability in starting a business. Apart from having the ability, a businessman must also be able to understand marketing planning and strategy. well in developing a business so that the business succeeds as expected, therefore the purpose of this research is to find out: 1) How is the self-efficacy of entrepreneurs in online business for FEBI students, 2) What is the strategy for developing entrepreneurship in online business for FEBI students, 3) What are the obstacles faced in developing entrepreneurs in the online business of FEBI students. This type of research is qualitative with a descriptive approach, and the methods used in data collection are observation, interviews and documentation. The subjects in this study were students who had been running their online business for more than 3 years. The number of subjects in this study were 10 people. The results of this study note that FEBI students have high self-efficacy in online business or entrepreneurship, students are confident in their abilities and have expectations for their abilities in doing business online, in building confidence students obtain from several sources, namely personal experience, other people's experiences, verbal persuasion and emotional state. In the student business development strategy it is still not running well and efficiently, and there are obstacles to student businesses such as suppliers, competitors, capital and customers.

Indonesia faces challenges and opportunities in the digital era, where industry becomes a threat if human resources do not have sufficient skills to support this change. The digital industry offers great benefits if people have sufficient skills to engage in it. Many entrepreneurs have emerged in the digital era, generating income through online businesses or e-commerce. The use of this industry can provide optimal benefits, especially because the needs of modern humans are fast-paced and practical. Even though many people use gadgets with an internet connection, being just a spectator without actively participating in the digital era can cause losses. Sidingkat Village, which is rich in natural resource potential, especially ibus plants, has not utilized the internet optimally for development and marketing. Karang Taruna youth in this village have free time that has not been used productively. The aim of this Real Work Lecture (KKN) is to develop marketing of ibus plants and provide an understanding of online marketing media to Karang Taruna youth. The method used is the Participation Action Research (PAR) approach, which aims to increase public awareness of the potential and problems they have, as well as providing solutions through change programs. Through this approach, it is hoped that young people can be more productive and use their free time more effectively in the digital era

E-commerce is a contact of trade transactions between the seller and the buyer by using internet media. The advantage gained by using transactions through E-commerce is to increase revenue by using online sales that are cheaper and also at the same time operational costs such as paper, catalog printing can be minimized Big online business companies in Indonesia, such as bukalapak.com olx.co.id, lazad com, and the like have started to reap profits. Online business becomes an exciting business, not just for its founders, but for users, as well as buyers. To increase sales turnover E-commerce company utilize brand community in social media in face of increasingly competitive competition, main factor in brand community is formation of communication. The communication relationship does not need to be active but at least its existence can be determined. This means that the communication that occurs can be through social media.  

Until now, there are still many who are afraid to start a business, including online business, so a real manifestation of a successful businessman has high self-efficacy/ability in starting a business. Apart from having the ability, a businessman must also be able to understand marketing planning and strategy. well in developing a business so that the business succeeds as expected, therefore the purpose of this research is to find out: 1) How is the self-efficacy of entrepreneurs in online business for FEBI students, 2) What is the strategy for developing entrepreneurship in online business for FEBI students, 3) What are the obstacles faced in developing entrepreneurs in the online business of FEBI students. This type of research is qualitative with a descriptive approach, and the methods used in data collection are observation, interviews and documentation. The subjects in this study were students who had been running their online business for more than 3 years. The number of subjects in this study were 10 people. The results of this study note that FEBI students have high self-efficacy in online business or entrepreneurship, students are confident in their abilities and have expectations for their abilities in doing business online, in building confidence students obtain from several sources, namely personal experience, other people's experiences, verbal persuasion and emotional state. In the student business development strategy it is still not running well and efficiently, and there are obstacles to student businesses such as suppliers, competitors, capital and customers.

Research aims to determine the effect of industrial work practices (prakerin) and productive subjects on entrepreneurial interest through the Self-Efficacy of students majoring in Online Business and Marketing at SMKN 1 Jombang. The sample in this study was 103 students. The results of the research describe that partially 1) No influence of industrial work practices (prakerin) on entrepreneurial interest, 2) Positive and significant influence on productive subjects on entrepreneurial interest, 3) Positive and significant influence on Self-Efficacy on entrepreneurial interest, 4) Finding a positive and significant influence on industrial work practices (prakerin) on Self-Efficacy, 5) Not finding the effect of productive subjects on Self-Efficacy, 6) Finding a positive and significant influence on industrial work practices on interest in entrepreneurship through Self-Efficacy as a moderating variable, 7) Found positive and significant effect of productive subjects on interest in entrepreneurship through Self-Efficacy as a moderating variable.    

One of the problems faced by MSMEs in Sidorejo hamlet is marketing problems and skills in using technology. MSMEs in Sidorejo hamlet need technology-based business development so they can compete with new online businesses. The purpose of this writing is 1) Identifying the use of marketing media in MSMEs in Sidorejo Hamlet, Ngestiharjo Village. 2) Describe technology-based business development efforts in MSMEs in Sidorejo Hamlet, Ngestiharjo Village through digital marketing training. The method used to identify the use of marketing media is observation and interviews. The methods used in technology-based business development efforts are community education and training methods. Materials in efforts to develop technology-based businesses for MSMEs in Sidorejo Hamlet through digital marketing training include: 1) Cultivating an entrepreneurial spirit and providing inspiration from the success of online businesses, 2) Sharing sessions, 3) Digital marketing training. The identification results show that many MSMEs in Sidorejo Hamlet use simple technology in marketing, which is dominated by WhatsApp and Facebook media. In fact, there are still many MSMEs that run their businesses offline without the help of technology. The evaluation results of digital marketing training activities show that this activity received a positive response, was considered to provide insight and knowledge, and provide inspiration. Almost all business people want to practice this online business in developing their business.

Research Objective on innovation in marketing management: Maintain corporate spirit in the digital age by increasing the company's online presence: In the digital age, an online business presence is essential to reach potential customers. Innovations in marketing management can help businesses improve their online presence and reach a wider audience. Increase customer loyalty: In the digital age, customers have a wealth of information and choices. Therefore, it is important to increase customer loyalty and make the brand or product relevant to them. Innovations in marketing management can help create a more engaging customer experience and interaction with a brand or product. Optimizing the use of technology: Innovations in marketing management can also help companies optimize the use of technology available in the digital age. This includes using social media, data analytics, and other technologies to improve marketing efficiency and achieve better results. Increase company competitiveness: Innovations in marketing management can help companies stay competitive in the rapidly changing digital era. By continuously developing innovative marketing strategies, companies can stay relevant and keep up with changing market trends. Increase cost efficiency: Innovations in marketing management can help companies save on marketing costs and better achieve marketing goals. In the digital age, many marketing tools are cheap and effective, and innovations in marketing management can help companies make the most of them

Indonesia is one of the countries whose residents have started using the internet in conducting buying and selling business transactions, with the increasing number of internet users and online business transactions, a marketplace, Shopee, was born. Shopee is an online marketplace platform that is used to practice buying and selling goods actively and easily. The products offered by this application are very diverse, ranging from garments, cellphones, beauty products, electronics, sports instruments, medicines, home furnishings, office stationery to food and beverages. Shopee services are implemented in interactions between producers and consumers quickly, easily and precisely. The advantages of Shopee are not only online business transactions, but Shopee is also a source of employment which is quite large and easy to work on. The sales strategy carried out by Shopee is very good so that this makes sellers and buyers more comfortable in shopping. The Shopee application is very suitable to be used as a sales medium because the promotional features provided by Shopee are able to increase the seller's sales profit. From the explanation above, the Hyunbina Collection business has a marketing method to sell products to consumers, it is necessary to use the Shopee Marketplace Sales to increase sales of women's bags. Based on the background of these problems, the authors are interested in compiling a Final Project report with the title "The Effect of Utilizing the Shopee Application in Increasing Sales of Hyunbina Collection".

In a business , the ability to process data is very necessary, information obtained from a business can provide benefits in  an effective and efficient business strategy, but with the development of online business strategy information, some users,  in business furniture products are confused choosing product according to the wishes of the buyer Therefore, research is made with the aim of making it easier for users, especially in the field of furniture product business to determine the desired product by implementing a recommendation system on the furniture store website which is taken from the amount of data, this data can be in the form of databases. this is also beneficial for shop owners because with this recommendation system it can help as a means of promoting products that are not selling well. the recommendation system uses the a priori algorithm method with data mining techniques, namely association rules.

The discussion in this journal will focus on how the marketing strategy of online business companies in capturing market share, especially the Generation Z who dominates the world's population today. The digital economy concept is not much different from the general economic concept, but what distinguishes it is the transaction system in carrying out economic activities. The results of the study explain that online motorcycle taxi companies such as Gojek have the power as pioneers of online motorcycle taxi companies in Jakarta, this is a solution for Jakarta residents, especially Gen Z whose population is very dense so that the existence of Gojek will greatly assist Gen Z residents in meeting their needs, especially the costs involved. cheap according to the site www.aturduit.com. Gojek's weakness is a problem that must be resolved by the operator because it is related to the company's internals in this case is the "naughty" driver. Threats in the Gojek company are a classic thing faced by every business whose orientation is profit and finally the opportunity for Gojek according to the author is very large because the community's need is very high for mass transportation. Danaprospera.id's market segmentation includes investors, entrepreneurs and Gen z or young people who are productive and innovative. This is strongly supported by the commitment of online loan companies that are not burdensome in terms of bureaucracy according to the www.modalrakyat.id website.

Online shopping is the process of purchasing goods / services by consumers to realtime sellers, without services, and through the internet. The development of online business in Indonesia is now very rapid, one of them by shopping online. Online stores or we often call e-commerce is a form of change that is presented by the internet in terms of innovation in shopping by providing various facilities in the transaction process. The aim of the writer is to determine the best e-commerce, therefore the author uses the SAW (Simple Additive Weighting) method because the method is able to make a more precise assessment because it is based on the value of criteria and preference weights that have been determined, besides that the SAW method also can select the best alternative from a number of alternatives because there is a ranking process after determining the weights for each attribute.