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The purpose of this research is to see how much influence the halal label has on the choice of cosmetic products (make up) among Islamic Economics students at UIN Sultan Maulana Hasanuddin Banten. This research uses quantitative methods and descriptive verification methods. This research information was collected through a survey distributed to 30 students of the Sharia Economics Study Program at UIN Sultan Maulana Hasanuddin Banten.  The data in this research were analyzed using the IBM SPSS Statistics version 25 program. According to the research results, the halal label variable has a very large and beneficial influence on the choice of cosmetics. These results are viewed from the results of hypothesis testing on the accepted variables, which show that there is a strong positive influence of the halal label variable on the assessment of cosmetic selection.

This study aims to identify and analyze the influence of independent variables on the dependent variable. The method used in this research is quantitative. The sample in this study consists of 80 SMEs in Tangkit Baru village, Sungai Gelam district. This study employs multiple linear regression analysis and conducts hypothesis testing using T-tests and F-tests, as well as analyzing the coefficient of determination. The results of this study indicate that Product Innovation (X1) has a significant effect on Competitive Advantage (Y) with a t-value of 2.792, which is greater than the t-table value of 1.665, and a significance value of 0.007, which is less than 0.05. This means that Ha is accepted and Ho is rejected. Marketing Strategy (X2) shows a significant effect on Competitive Advantage (Y) with a t-value of 4.972, which is greater than the t-table value of 1.665, and a significance value of 0.000, which is less than 0.05. Thus, Ha is accepted and Ho is rejected. The Halal Label (X3) shows a positive but not significant effect on Competitive Advantage (Y) with a t-value of 0.012, which is less than the t-table value of 1.665, and a significance value of 0.859, which is greater than 0.05. Therefore, Ha is rejected and Ho is accepted. Collectively, (X1), (X2), and (X3) simultaneously affect (Y) with a significance value of less than 0.05 and an f-value much greater than the f-table value.

Kediri City is considered to have significant potential for developing a halal market industry. The Muslim population in Kediri City is reported to be 271,215 according to the 2022 data on Subdistricts and Religions Practiced in Kediri City. With the majority of the population in Kediri City being Muslim, this presents a great opportunity for micro, small, and medium-sized enterprises (MSMEs) to continue developing their products to meet the community's needs for halal products in Kediri City. This research aims to understand the perceptions and interests of MSMEs players in livestock product processing regarding halal certification in Kediri City, using a qualitative method. Sample selection for this research utilized purposive sampling and snowball sampling. There were two types of informants in this study: 2 (two) expert informants, consisting of the Cooperative and MSMEs Office and the local Ministry of Religion, and 10 (ten) key informants, namely MSMEs actors in livestock product processing business. According to Article 4 of the UUJPH (Halal Product Assurance Law), products entering, circulating, and traded in Indonesia's territory must have halal certification. The halal label can have a positive impact on businesses as it is considered to enhance consumer trust in products with the halal label. Based on the research results, MSMEs players in livestock product processing business in Kediri City feel a lack of knowledge due to the government's insufficient comprehensive dissemination to every element of society. 

The inclusion of a halal label is important not only for consumers but also for producers. Having halal certification for a product is a source of reassurance for consumers who are still unsure about the halalness of the product. Based on observations, Mbak Emil's Sambal Petis already has a halal label but has not yet been displayed by the public through media. This research aims to test whether halal labels and word of mouth influence purchasing decisions. The type of research used is quantitative research. Data collection techniques use primary data through questionnaires. The population of this research is consumers of Mbak Emil's Sambal Petis. The sample method used is non-probability sampling. The number of respondents used as a sample was 45 sample respondents using the formula number of samples = number of indicators x (5 to 10) as the multiplier. Data analysis uses questionnaire tests, descriptive analysis, classical assumption tests, multiple regression analysis, heteroscedasticity tests, determinant analysis and hypothesis testing. The results of this research show that the halal label, word of mouth has a positive effect on purchasing decisions for Mbak Emil's Sambal Petis product partially and simultaneously with a strong contribution. The conclusion of this research is that there is a relationship between the halal label and word of mouth which has a positive influence on the decision to purchase Mbak Emil's Sambal Petis product, then for suggestions through the inclusion of the halal label and word of mouth and because of the stories or information submitted by other consumers and recommendations from other people. correctly, can influence consumer purchasing decisions.    

The aim of this study is to explore the impact of halal packaging and labels on purchasing decisions for Pop Mie products in Surakarta. This research adopts a quantitative method, collecting primary data through the distribution of questionnaires to 52 respondents. Analysis is conducted using Intelligent Partial Least Squares (PLS) to evaluate hypotheses, employing a quantitative approach. The results of the PLS analysis indicate that halal packaging and labels have a significant positive influence on purchasing decisions.

Currently, providing halal certification for a product has become a necessity. Consumers are now more careful when choosing halal-certified products before consuming them. In Jumputrejo Village, Sukodono District, Sidoarjo Regency, there are a number of Micro, Small and Medium Enterprises (MSMEs) that have not obtained halal certification. Therefore, the KKN team from Sunan Giri University Surabaya has held a seminar on Increasing MSME Turnover through Halal Certification, with the aim that local MSMEs can obtain halal certification. The process of implementing this seminar consists of three stages, namely (1) planning, which involves mapping the problem; (2) finding solutions to the problem; and (3) coordination with MSME partners. The implementation of the seminar on turnover development through halal certification was carried out using the method of delivering material and question and answer sessions. The results of this activity show that MSME partners who attended the seminar showed enthusiasm in asking questions related to halal products, the benefits of halal-labeled products, and the procedures for receiving halal certification.

Purchasing decisions are one part of the consumer's response to whether or not to buy a product, from several factors that can influence consumers to buy a product where consumers consider halal labels and product brand images that are already known among generation Z women and halal awareness factors that consumers have when they want to make a purchase decision. This study aims to determine and analyze the influence of halal labels, halal awareness and brand image on the purchase decision of Wardah cosmetic products in generation Z Muslim women. The research method used is quantitative descriptive. The results showed that halal labels, halal awareness, and brand image had a positive and significant effect on the purchase decision of Wardah cosmetic products in generation Z Muslim women. In testing the classical assumptions of this study are normally distributed, heteroscedasticity does not occur, and multicollinearity.

Wardah has built a reputation for itself as a manufacturer of premium, halal cosmetics in an effort to attract a wider audience and increase sales. Finding out how BPOM and Halal labels affect product quality and customer happiness among Wardah cosmetics customers is one goal of this study; another is to determine whether factors related to price influence the buying decision of those who purchase Wardah cosmetics. As part of the research, 105 people who regularly use Wardah cosmetics were asked to fill out a survey. Consumer satisfaction with Wardah cosmetics was shown to have a favorable and statistically significant effect on overall satisfaction. Furthermore, customer satisfaction with Wardah cosmetics was positively and significantly affected by the brand image variable. A similar favorable and statistically significant relationship existed between service quality and customer happiness with Wardah cosmetics. In addition, customer satisfaction with Wardah cosmetics was positively and significantly impacted by the following factors: product quality, brand image, and service quality.

In the cosmetics and facial care market, competition is increasingly competitive. Due to the large number of cosmetic products available in the market, a person's interest in buying something and their decision to make a purchase are influenced. Cosmetics have dangerous side effects for the body because of the chemical content. Researchers chose Wardah products as research targets because Wardah guarantees their quality by using high quality materials, has a halal label, and has halal laws. Wardah is made with natural, high quality and safe ingredients so as to avoid dangerous side effects for the skin and body. The purpose of the study is to ascertain how purchasing decisions are influenced by product quality and price. This study used a quantitative approach as its methodology. The study's findings demonstrate that product quality and price have a favorable and substantial impact on consumers' decisions to buy.

The purpose of this observation is to determine the influence of price and Halal Label on Purchasing Decisions for Emina cosmetics in the Surakarta area. This observation uses a quantitative method using primary data obtained by distributing documents or questionnaires and collecting responses from a sample of 55 participants. This observation was analyzed using Intelligent Partial Least Squares (PLS) to propose hypotheses, and used a quantitative approach. Based on the results of the Smart PLS analysis test carried out, it shows that prices and halal labels have a positive or significant effect on purchasing decisions.

MSME Kerupuk 32 wants to create a competitive advantage so that it can compete to maintain the sustainability of its business by having halal certification and labels issued by BPJPH as the aim of the community service team providing assistance to help carry out the registration process. One of the things that can increase consumer confidence and is a value of excellence is by having recognition of the halalness of cracker products from the government through halal certificates and labels, besides that, because in Indonesia the majority of the population is Muslim, the government must guarantee the halalness of every product circulating in society which is a requirement. The main thing for Muslim consumers to consume food, in this case crackers. This mentoring activity goes through several stages, namely: preparation stage with interviews and observations with partners, document collection stage, account creation stage, data filling stage, data sending stage, validation process stage, inspection stage, halal certificate issuance stage, and certificate submission stage to partners. This mentoring activity ran smoothly and according to targets, and its success was marked by the issuance of a halal certificate which was handed over to partners. This activity can be continued to help MSMEs increase the value of their products in the eyes of consumers or the public so that it is hoped that they can increase sales and income for MSMEs in developing their businesses.

The background of this research aims to determine and analyze the influence of the marketing mix, which includes promotional variables, halal labels and product variants on purchasing decisions for a product through brand image in the Medan Muslim community. The research approach taken was to use a quantitative-descriptive approach using the path analysis method. Path analysis is an extension of the use of regression analysis which aims to estimate the direct or indirect influence of the variables hypothesized in the research. Based on the test results, it can be concluded that promotions, halal labels and product variants have a significant effect on product brand image. It was also found that there was a significant influence between promotions, product variants and brand image on purchasing decisions, while the halal label did not have a significant influence on purchasing decisions for Natur products in the Muslim community of Medan. It is hoped that Natur can maintain and improve the promotional strategies carried out by holding various activities to portray a positive brand attitude towards consumers, because this greatly influences purchasing decisions.

This study aimed to determine the effect of consumer behavior, word of mouth, and halal labeling on the decision to use Grab Food services. The population in this study are consumers who use Grab Food services. The sample in this study were 96 consumers who were obtained through the sampling technique with the Lemeshow method. The data collection method uses a questionnaire which is distributed to all consumers and the data is processed using multiple linear regression analysis. The results of multiple linear analysis show that consumer behavior, word of mouth, and halal labeling have a positive and significant effect on the decision to use grab food services. This research is expected to increase knowledge regarding consumer behavior, word of mouth, and halal labels in using Grab Food services and maintain good relations with consumers by maintaining the quality of products and services that can be used to make usage decisions.                                                                                                                              

Munculnya suatu Brand besar pada suatu produk makanan membuat beberapa masyarakat muslim tertarik untuk ikut menikmati produk dari brand besar tersebut. Dan berubahnya gaya hidup di  zaman generasi z membuat beberapa masyarakat muslim ikut menjadi konsumen pada brand makanan tersebut sehingga membuat beberapa konsumen muslim tidak terlalu memikirkan apakah brand makanan tersebut sudah bersertifikat halal atau belum.  Penelitian ini bertujuan untuk mengetahui dan pengarus label halal,brand image, lifestyle terhadap keputusan pembelian konsumen muslim di Restoran Ichiban Jamtos Jambi. Metode yang digunakan penelitian ini kuantitatif, dan metode analisi data yang digunakan adalah uji koefisien determinasi. Sampel dalam penelitian ini adalah sebanyak 96 responden yang merupakan konsumen muslim Restoran Ichiban Jamtos Jambi. Hasil penelitian menunjukkan bahwa Label halal, brand image,lifestyle secara bersamaan berpengaruh signifikan terhadap keputusan pembelian. Hal ini dibuktikan dengan nilai adjusted R square (koefisien determinasi) sebesar 0,105 atau 10.5%. Pada pengujian asumsi klasik penelitian ini berdistribusi normal, tidak terjadi heteroskedastisitas, dan multikolinearitas.

This thesis is entitled The Influence of Halal Labeling, Design and Product Quality on Purchasing Decisions to Use Cosmetic Products in Students of the Faculty of Islamic Economics and Business, UIN Sulthan Thaha Saifuddin Jambi. This study aims to determine the effect of halal labels, design and product quality simultaneously and partially on cosmetic purchasing decisions in students of the Faculty of Islamic Economics and Business. The method used in this study is descriptive quantitative, in which the data collection researchers used observation, interviews, questionnaires and documentation. The number of samples in this study were 96 students, and using a non-probability sampling technique, is a sampling technique that does not provide an opportunity for every element or member of the population to be sampled. The results of the study show that the halal label, design and product quality have a positive and significant effect on purchasing decisions. Based on data analysis in this study, these variables are valid and reliable. In testing the classical assumptions with a normal distribution, heteroscedasticity and multicollinearity do not occur.

Cosmetic products are beauty products such as skincare or make up which are made from a mixture of chemicals and are generally used to beautify a person. Halal lifestyle has now become a trend in society causing the demand for halal products, for example cosmetic products to increase rapidly. In Indonesia, halal labeling or halal certification is carried out by the MUI after various checks have been carried out. The research objective is to see how the Muslim community views cosmetic products that meet halal requirements. The research method used is field research where the main focus of this research is to find out public perceptions of halal cosmetic products that occur in the field. The data used are primary and secondary data. Primary data obtained from interviews. While secondary data is obtained from literature sources that are relevant to the research discussed, both from books, journals and other sources that support this research. The results of the study show that there is a positive response from the community regarding halal cosmetic products. The perception that is most often conveyed is that cosmetic products that have received halal status can already be ascertained that their substance content is safe and their benefits can be guaranteed because they have received an MUI halal certificate and passed the BPOM test.    

This research aims to explore the level of acceptance among Muslim consumers towards foreign products, with a focus on Eskrim Mixue in the environment of students at UIN K.H. Abdurrahman Wahid Pekalongan. The research method used is qualitative research with a descriptive approach. Primary data was obtained through interviews with students who have consumed Eskrim Mixue, while secondary data consists of literature related to Islamic marketing, consumption in Islam, and factors influencing purchase interest. The research findings indicate that factors influencing consumer purchase interest in Eskrim Mixue include affordability, attractive packaging, product branding on social media, product quality, as well as product cleanliness and hygiene. Consumers also pay special attention to the halal label on products as a sign of both halal status and good quality. Islamic marketing is considered crucial in supporting the purchase interest of Muslim consumers. This research provides insights into how Muslim consumers at UIN K.H. Abdurrahman Wahid Pekalongan accept foreign products, particularly Eskrim Mixue, while considering aspects of Islamic marketing and adherence to Islamic principles in consumption. This study is expected to assist manufacturers in designing marketing strategies that align with Islamic values and create products that are better accepted by Muslim consumers..    

This research aims to find out how the acceptance of Korean drinks depends on the behavior of Muslim consumers towards halal soju. Soju is a drink that originates from Korea and can be intoxicating because it contains alcohol, which is prohibited by Islam for consumption. In Indonesia, especially the emerging city of Bandung, the halal soju drink is mojiso. Mojiso is a combination of words Mojito and Soju. This research uses descriptive qualitative research, to collection data using observations, interviews and documentation. The population in this research was student FEBI UIN K.H. Abdurrahman Wahid Pekalongan. The research results show that the majority of students accept and know about halal soju drinks, but there are also some who do not know about halal soju drinks in Indonesia. And there are students who want to try it but there are also those who still question the halal label on the drink. Basically all drinks consumed by humans are halal but can become unlawful due to certain conditions. It can be concluded that not everyone can accept halal soju because they are worried and still question the halal label on the drink. Haram drinks are drinks that Muslims are prohibited from drinking because the harm is greater than the benefits. Choose food and drink ingredients that are far from haram elements. Get in the habit of reading the composition of the ingredients on the packaging and choose a place to eat or packaged food with a halal label.    

This community service is located in Mulyoagung Village, Dau District, Malang Regency. The problem faced by partners is the lack of a guarantee of business legality. The next problem is product packaging and labels that are less attractive and do not meet standards, which make it difficult to market products. Solutions that can be proposed with training and assistance to obtain a business license or business legality certificate are in the form of business identification numbers (NIB), home industry food production certificates (SPP-IRT), labels and brands, and product halal guarantees. There is training and assistance in making product packaging and labels, considering that packaging is a very important factor for maintaining quality and attracting customers to buy products when they are marketed. In addition, training and assistance for entrepreneurs in using information technology to market products to a wider market online and offline.

Penelitian ini berfokus pada “Pendapatan Produk Roti Barokah Sebelum Dan Sesudah Memiliki Logo Halal Pada Toko Kelontong Yang Menjadi Tempat Penitipan”. Tujuan penelitian ini adalah Untuk mengetahui bagaimana pengaruh label halal terhadap penjualan roti di Barokah Bakery dan apakah penyebab penurunan pendapatan penjualan roti di Barokah Bakery. Jenis penelitian ini jika di tinjau dari rencana penelitian maka dapat digolongkan ke dalam penelitian kualitatif, yaitu menekankan pada pengamatan fenomena dan meneliti ke subtansi makna dari fenomena yang diteliti,  labelisasi halal tidak berpengaruh terhadap penjualan roti barokah yang di titipkan disini hal tersebut terjadi karena konsumen yang belanja di sini kurang memperdulikan tentang label halal yang terpenting hanya rasa enak, ukuran besar, dan harga yang murah dan banyaknya pesaing dari merek laindan terjadinya covid 19 yang melanda Indonesia pada tahun 2020 kemarin. Berdasarkan hasil penelitian dapat disimpulkan bahwa: 1. labelisasi halal tidak berpengaruh terhadap penjualan roti barokah. 2. Penyebab terjadinya penurunan penjualan disebabkan oleh persaingan pasar dengan menjual produk yang sama. Dan penurunan jumlah konsumen yang disebabkan oleh fenomena covid 19.