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Desti Kurnia Putri; Susanti Susanti

JURNAL ILMIAH KESEHATAN MASYARAKAT DAN SOSIAL 2026 CV. ALIM'SPUBLISHING

Independent Nursing Practice (INP) is a form of healthcare service that provides direct care to the community, including Homecare services. Public interest in these services is influenced by various factors; however, the dominant factors affecting interest in the Tambah Rejo area have not been clearly identified. This study aimed to identify and analyze factors associated with interest in Homecare services at independent nursing practices and to determine the most influential factor. This study employed a quantitative approach using an analytical survey design with a cross-sectional method. A total of 153 respondents were selected through purposive sampling. Data were collected using questionnaires and analyzed using the Chi-square test and multiple logistic regression. The results showed significant relationships between economic factors (p = 0.023; OR = 2.187), distance (p = 0.003; OR = 0.361), comfort (p < 0.001; OR = 49.67), service quality (p = 0.009; OR = 0.404), family support (p < 0.001; OR = 52.62), patient satisfaction (p < 0.001; OR = 0.212), and interest in Homecare services. Multiple logistic regression analysis revealed that comfort was the most dominant factor influencing interest in Homecare services (p < 0.001; OR = 0.124). Comfort was identified as the strongest determinant affecting community interest in Homecare services at independent nursing practices. Therefore, improving comfort in service delivery should be a primary priority in the development of independent nursing practices.

Miko Dwi Saputra; Vika Rizkia; Sahiba Sahila

JURNAL ILMIAH TEKNIK INDUSTRI DAN INOVASI 2026 CV. ALIM'SPUBLISHING

Pressure sensitive labels (PSLs) made of polyethylene (PE) white are widely used in the packaging industry due to their flexibility, moisture resistance, and ease of application on various substrates. This study aimed to examine the effect of glossy and matte lamination on the tensile strength and color difference (ΔE) of PE white PSLs. An experimental method was employed, with tensile testing conducted using a universal testing machine (UTM) in accordance with ASTM standards and color measurement performed using a spectrodensitometer based on the CIE Lab system. The samples were divided into three treatment groups, namely no lamination, glossy lamination, and matte lamination, with ink coverage controlled at two design conditions, full ink and minim ink. The results indicated that lamination type significantly affected both the mechanical and visual characteristics of the labels. In the tensile strength test, the highest mean value was obtained by one treatment group, indicating superior resistance to tensile loading. In terms of color stability, higher ΔE values indicated greater color change and lower lightfastness, whereas lower ΔE values reflected better color retention. Overall, the findings show that the combination of lamination type and ink coverage influences the performance of PE white PSLs in both mechanical strength and color stability.

Rista Nurul Hidayah; Sukini Sukini; Nanik Herawati

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2026 Universitas Palan

This study aims to describe the learning process and explain the improvement of popular scientific article writing skills using the blog-media-based Genre-Based Approach (GBA) model among Grade VIII E students at SMP Negeri 2 Mlati Sleman. This study employed Classroom Action Research (CAR), conducted in two cycles, with all 32 students of Grade VIII E as subjects. Data analysis was performed using descriptive quantitative techniques to measure the increase in the average writing performance score and the percentage of learning mastery based on the Minimum Mastery Criteria (KKM) of 80. The results showed a significant improvement in each cycle. In the initial condition (pre-cycle), the average writing score was only 68.67 with 19% mastery (6 students), then increased to 79.06 with 50% mastery (16 students) in Cycle I, and reached optimal results in Cycle II with an average of 89.53 and 81% mastery (26 students). Thus, the implementation of the blog-media-based Genre-Based Approach (GBA) model is proven to significantly improve popular scientific article writing skills and the learning mastery of Grade VIII E students at SMP Negeri 2 Mlati Sleman. Abstrak Penelitian ini bertujuan untuk mendeskripsikan proses pembelajaran serta menjelaskan peningkatan keterampilan menulis artikel ilmiah populer menggunakan model Genre-Based Approach (GBA) berbasis media blog pada murid kelas VIII E SMP Negeri 2 Mlati Sleman. Penelitian menggunakan metode Penelitian Tindakan Kelas (PTK) yang dilaksanakan dalam dua siklus dengan subjek seluruh murid kelas VIII E yang berjumlah 32 siswa. Analisis data dilakukan dengan teknik deskriptif kuantitatif untuk mengukur peningkatan rata-rata nilai unjuk kerja menulis dan persentase ketuntasan belajar berdasarkan Kriteria Ketuntasan Minimal (KKM) sebesar 80. Hasil penelitian menunjukkan peningkatan yang signifikan pada setiap siklus. Pada kondisi awal (pra-siklus), rata-rata nilai menulis hanya 68,67 dengan ketuntasan 19% (6 siswa), kemudian meningkat menjadi 79,06 dengan ketuntasan 50% (16 siswa) pada Siklus I, dan mencapai hasil optimal pada Siklus II dengan rata-rata 89,53 serta ketuntasan 81% (26 siswa). Dengan demikian, penerapan model Genre-Based Approach (GBA) berbasis media blog terbukti secara signifikan dapat meningkatkan keterampilan menulis artikel ilmiah populer serta ketuntasan belajar murid kelas VIII E SMP Negeri 2 Mlati Sleman.

Ja'far Siddik; Usman Usman; Nor Fadhilah

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2026 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Educational evaluation is an essential part of the learning process, serving to measure the achievement of educational goals and to continuously improve the quality of learning. This study aims to analyze educational evaluation theory in learning, including the basic concepts of evaluation, evaluation models and approaches, and their relevance to 21st-century learning. The study employed a qualitative approach with the Systematic Literature Review (SLR) method through a review of various reputable international journals published between 2020 and 2025. Research data was obtained from various scientific sources such as Scopus, ScienceDirect, Springer, Taylor & Francis, and Sage Journals. The results show that educational evaluation theory is evolving from outcome-oriented evaluation to a more holistic, authentic, and competency-based evaluation. Evaluation models such as Goal-Oriented Evaluation, formative and summative evaluation, the CIPP model, authentic assessment, and diagnostic assessment play an important role in supporting modern learning. In addition, the integration of digital technology in learning evaluation provides opportunities to create a more adaptive and contextual assessment system.

Veronika Delvriana Dua Nurak; Hermania Bhoki; Yosep Belen Keban

JURNAL ILMIAH PENDIDIKAN KEBUDAYAAN DAN AGAMA 2026 CV. ALIM'SPUBLISHING

The quality of Catholic Religious Education learning is an important aspect in shaping students’ faith, character, knowledge, and religious life skills. However, the learning process at SMK Negeri 1 Talibura still faces various challenges, particularly in the areas of spiritual attitudes, social attitudes, Catholic religious knowledge, and religious life skills. This study aims to describe the implementation of the Independent Learning Curriculum (Merdeka Belajar Curriculum) and its contribution to improving the quality of Catholic Religious Education learning at SMK Negeri 1 Talibura. The research employed a qualitative approach with a descriptive research design. Data were collected through observations, interviews, and documentation involving the principal, Catholic Religious Education teachers, students, and parents. Data analysis was conducted through data reduction, data presentation, and conclusion drawing. The results show that the implementation of the Independent Learning Curriculum has been carried out effectively through learning planning, learning implementation, learning assessment, and the Pancasila Student Profile Strengthening Project (P5). This implementation has had a positive impact on the learning process, outputs, and outcomes. Students demonstrated improvements in spiritual attitudes, social attitudes, Catholic religious knowledge, and religious life skills, as well as positive behavioral changes in their daily lives. The findings imply that the Independent Learning Curriculum can serve as an effective strategy for improving the quality of Catholic Religious Education learning in a holistic manner.

Milla Susanti; Malik Bambangan

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2026 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

This study examines how parents can serve as role models in fostering the spiritual growth of their adolescents. Parents play a fundamental role in shaping their children's character and faith by providing positive examples that adolescents can imitate in their daily lives. Spiritual growth during adolescence is particularly important because it serves as a strong foundation for their future faith, values, and moral development. The purpose of this study is to explore how parental role modeling influences adolescents' spiritual growth. This research employed a qualitative methodology using a library research approach. Relevant books, journal articles, theological literature, and other scholarly references were analyzed to examine theories and concepts related to parental roles and adolescent spiritual formation. The findings indicate that effective parental role modeling is demonstrated through words, behavior, love, faithfulness, integrity, and purity, which encourage adolescents to develop a deeper relationship with God and practice Christian values consistently. The study concludes that parents should actively model faith in everyday life as an essential part of educating their adolescents. By becoming living examples of Christian values, parents can significantly contribute to nurturing adolescents' spiritual maturity and strengthening their commitment to a lifelong life of faith.

Joida Ambarita; Paulus Halek Bere

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2026 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

Interest in reading the Holy Scriptures is an important aspect of faith formation among Catholic Youth (OMK). However, various challenges, such as busy daily activities and the influence of digital media, have hindered the development of a consistent habit of reading the Scriptures. This study aims to describe the interest in reading the Holy Scriptures among Catholic Youth at Beato Dionisius Sumbul Parish and to analyze the use of the Lectio Divina method in fostering this interest. This research employed a descriptive qualitative approach involving ten informants, consisting of the parish priest, a youth mentor, and members of the Catholic Youth community. Data were collected through observation, interviews, and documentation, and were analyzed using the Miles and Huberman model. The findings indicate that the interest in reading the Holy Scriptures among Catholic Youth has grown, although it has not yet become a consistent habit. The Lectio Divina method has proven effective in helping Catholic Youth read, understand, reflect on, and internalize the Word of God more deeply through the stages of Lectio, Meditatio, Oratio, Contemplatio, and Actio. This method increases their interest in the Holy Scriptures and promotes spiritual growth reflected in their daily lives. Therefore, Lectio Divina can serve as an effective pastoral approach for fostering interest in reading the Holy Scriptures among Catholic Youth.

Rifki, Rifki; Madi, Madi; Sulasri , Sulasri

JURNAL ILMIAH PENDIDIKAN KEBUDAYAAN DAN AGAMA 2026 CV. ALIM'SPUBLISHING

This study aims to describe the implementation of the Poago tradition in Kapoa Barat Village, South Buton Regency, identify the Islamic values embedded within it, and explain its role as a form of local wisdom in the community. The research employed a descriptive qualitative approach. Data were collected through observation, interviews, and documentation involving traditional leaders, religious leaders, village officials, tradition practitioners, and local community members. Data analysis was conducted through data reduction, data presentation, and conclusion verification. The findings reveal that the Poago tradition continues to be preserved as an integral part of the community’s cultural life and serves as a medium for strengthening social relationships among residents. The tradition embodies various Islamic values, including gratitude, mutual assistance, deliberation, social bonding, togetherness, and social care. These values reflect the harmonious integration of Islamic teachings and local cultural traditions. In addition to functioning as a means of cultural preservation, the Poago tradition contributes to strengthening social solidarity and serves as a medium for transmitting religious and moral values to younger generations. Therefore, the Poago tradition can be regarded as a form of local wisdom that remains relevant in maintaining social harmony and religious life within the community.

Nisrina Nisrina; Kurnia Rahma Ramadani; Sutrisna Sutrisna

Jurnal Miftahul Ilmi: Jurnal Pendidikan Agama Islam 2026 STIKes Ibnu Sina Ajibarang

Artificial Intelligence (AI) has increasingly influenced higher education, including learning practices among students of Islamic Education (PAI). Applications such as ChatGPT, Claude AI, and Gemini are widely used to support academic activities, including information searching, understanding course materials, idea generation, and assignment completion. This study aims to examine the use of AI among PAI students and analyze its implications for critical thinking skills. A qualitative descriptive approach was employed at the Islamic Education Program of UIN Salatiga. Data were collected through written interviews with 12 students selected using purposive sampling and analyzed using an interactive data analysis model. The findings reveal that AI has become an important part of students’ academic activities due to its perceived usefulness and ease of use. Most participants demonstrated critical thinking behaviors by verifying AI-generated information, comparing multiple academic sources, and evaluating the accuracy of responses before using them for academic purposes. Nevertheless, excessive dependence on AI was found to potentially reduce students’ independent learning and analytical engagement. The study concludes that AI has a dual impact on critical thinking: it can enhance critical thinking when used reflectively and responsibly, but it may also weaken cognitive involvement when relied upon excessively. Therefore, strengthening AI literacy, digital literacy, and critical thinking skills is essential in higher education learning practices.

Inez Ardelia Subiyanto; Sumarwati Sumarwati

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2026 Universitas Palan

This study aims to describe the planning, implementation, and assessment of differentiated instruction in teaching descriptive text writing to ninth-grade students at SMP Negeri 2 Bendo, Magetan Regency. The study was conducted in response to students difficulties in generating ideas, selecting appropriate vocabulary, organizing ideas coherently, and producing vivid descriptive texts. This research employed a qualitative approach with a case study design. Data were collected through lesson plan observation, classroom observation, teacher interviews, and documentation of student learning products. The findings indicate that differentiated instruction was planned through a Merdeka Curriculum-based teaching module, diagnostic assessment, contextual material selection, and the use of PowerPoint, observation sheets, and tiered student worksheets. The implementation emphasized process and learning-environment differentiation through triggering questions, direct observation of real objects around the school, group work, individual scaffolding, immediate feedback, and reflection. Assessment was carried out continuously through diagnostic, formative, and summative assessment. Differentiated instruction helped students generate concrete ideas, organize their writing more systematically, increase motivation, and strengthen descriptive text writing skills. These findings affirm that differentiated instruction can serve as an adaptive strategy in Indonesian language learning at junior high school level.

Dwi Bambang Putut Setiyadi; Sukini, Sukini; Maria Melani Ika Susanti

Jurnal Pengabdian Kepada Masyarakat 2026 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Science and language literacy remain challenges in non-formal education, as learning often emphasizes memorization and underutilizes local contexts as learning resources. This community service program aimed to strengthen the competence of Community Learning Center (PKBM) tutors in developing science and language literacy modules based on the ethnoscience and local wisdom of Klaten. The program employed a Training of Trainers (ToT) approach involving training sessions, module development workshops, and mentoring. Participants consisted of 20 tutors from three PKBM in Klaten Regency. Competence was evaluated through pretest and posttest questionnaires covering literacy understanding, pedagogical competence, module development, and learning implementation. Results indicated a 24,61%. increase in tutor competence, with the average score rising from 63,31 to 87,92. The program effectively enhanced tutors’ capacity to design contextual learning grounded in ethnoscience and local wisdom.

Rianto Timu Tirinna

Jurnal Pendidikan Agama dan Teologi 2026 International Forum of Researchers and Lecturers

This study aims to examine relevant and effective Christian Religious Education (CRE) learning methods in the digital era. The rapid development of information and communication technology has brought significant changes in education, including CRE instruction. The research method employed is a literature study with a descriptive-analytical approach to various academic sources and technology-based CRE learning practices. The results indicate that integrating digital media such as online learning platforms, Bible-based interactive applications, and social media creatively can enhance students' engagement and understanding of Christian faith values. Furthermore, the use of digital technology opens wider opportunities for contextual and meaningful faith formation across diverse learning environments. The study also identifies key challenges faced by CRE teachers, namely digital readiness, infrastructure limitations, and maintaining relational and spiritual dimensions in virtual learning environments. Teachers must therefore be equipped not only technologically but also theologically to navigate these complexities. The research concludes that the transformation of CRE methods in the digital era is not merely a technology adoption but a holistic theological integration of faith, technology, and pedagogy.

Monika Handayani Br Ginting; Diah Ayu Suryani Sitanggang; Ermina Waruwu

JURNAL ILMIAH PENDIDIKAN KEBUDAYAAN DAN AGAMA 2026 CV. ALIM'SPUBLISHING

This study aims to implement the Cooperative Integrated Reading and Composition (CIRC) learning model to improve collaboration skills and learning outcomes among phase E students in class X-3 at SMA Katolik 2 Kabanjahe in Catholic Religious Education. This research employed Classroom Action Research conducted in two cycles, consisting of planning, implementation, observation, and reflection stages. Data were collected through observation sheets, learning outcome tests, and documentation, then analyzed using descriptive qualitative analysis supported by process and learning achievement indicators. The findings showed that the implementation of the CIRC learning model improved across learning stages, including orientation from 87% to 95%, organization from 90% to 97%, concept introduction from 87% to 92%, publication from 93% to 98%, and reflection and reinforcement from 87% to 98%. Students’ collaboration skills also increased in each indicator, namely working productively from 75% to 88%, actively participating in problem solving from 82% to 88%, maintaining a balance between listening and speaking from 76% to 86%, appreciating group members’ contributions from 73% to 87%, and demonstrating responsibility as group members from 77% to 93%. Learning outcomes also improved, as shown by the increase in the proficient category from 27% to 77%, while the basic and developing categories decreased to 0% in cycle II. These results indicate that CIRC effectively enhances students’ active participation, collaboration, responsibility, and learning achievement. Therefore, CIRC is recommended as an alternative collaborative learning model for Catholic Religious Education, particularly in strengthening cooperative interaction and meaningful understanding of religious learning materials in classroom practice.

Mien Zyahratil Umami; Romadhona Chusna Tsani

Garina 2026 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Embroidery is one of Indonesia’s traditional craft arts that has developed over time and continues to attract people from various social backgrounds. Embroidery techniques are commonly applied to fashion products as well as household items. The diversity of embroidery motifs and techniques provides aesthetic value and uniqueness to each product, making embroidery an important element in the development of the fashion industry. This opportunity can encourage students of the Fashion Design Program at AKS Ibu Kartini to develop their entrepreneurial potential through creativity in manual embroidery. This study employed a quantitative approach using multiple linear regression analysis as the data processing technique to determine the influence of internal factors on the entrepreneurial motivation of Fashion Design students at AKS Ibu Kartini. The research sample consisted of 65 respondents. The findings revealed that, simultaneously, the four independent variables had a significant effect on entrepreneurial motivation, with a coefficient of determination (R²) value of 0.910. This indicates that 91% of the variation in entrepreneurial motivation can be explained by technical knowledge (X1), technical skills (X2), creativity and innovation (X3), and entrepreneurial mindset (X4), while the remaining 9% is influenced by other factors outside this study. Partially, variables X1, X2, and X4 showed a positive and significant effect on entrepreneurial motivation, whereas X3 demonstrated a negative and significant effect. This finding indicates that creativity without market orientation may reduce students’ motivation to engage in entrepreneurship. The implications of this study emphasize the importance of improving students’ knowledge, skills, and entrepreneurial mindset. Furthermore, proper guidance is needed to ensure that students’ creativity and innovation are aligned with market demands in order to optimally enhance entrepreneurial motivation.

Ira Handayani; Ndaru Prasastono

Garina 2026 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

This study aimed to determine the physical characteristics and consumer preferences of a commercial fusion dessert, durian–katuk klapertaart (Sauropus androgynus). An experimental method was employed using a Completely Randomized Design (CRD) with three different treatments. Organoleptic evaluation was conducted by 30 untrained panelists using a hedonic test. The data were analyzed using Analysis of Variance (ANOVA) followed by Duncan’s Multiple Range Test. The results showed that the substitution percentage in each treatment had a significant effect on consumer acceptance in terms of aroma, texture, color, and taste. Formulation F2 was the most preferred by the panelists. The physical characteristics of the F2 formulation were soft with a slightly fibrous texture, a moderately strong durian aroma, a fairly strong katuk aroma, a slightly dark green color, and a balanced sweet taste of durian and katuk.

Nolensah Sinaga; Agus Susanti

An International Journal Tourism and Community Review 2026 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Aromatherapy is the use of essential oils derived from natural materials to improve physical and psychological well-being. One of the most popular aromatherapy products is the aromatherapy candle, which provides relaxation while creating a comfortable atmosphere. This study aimed to develop aromatherapy candles based on agarwood (Aquilaria malaccensis) leaf extract, evaluate product quality, analyze public acceptance, and identify their potential as an entrepreneurial opportunity. This study employed an experimental method with a descriptive approach. The research stages included the extraction of agarwood leaves through a distillation process, the formulation of aromatherapy candles, product validation by three experts using sensory evaluation, and a public acceptance test involving 40 respondents using a Likert-scale questionnaire. The results showed that the third experiment produced the best extract characteristics, including a golden-yellow color, a stronger distinctive agarwood aroma, and an oily texture. The public acceptance test indicated that the average scores for color, texture, ease of use, and aroma were 3.16, 2.90, 3.42, and 3.02, respectively, which were categorized as good to very good. These findings demonstrate that agarwood leaf extract has the potential to be used as an alternative ingredient in the production of aromatherapy candles, in addition to receiving a high level of public acceptance, the product possesses economic value and can be developed as an innovative product and entrepreneurial opportunity in the beauty, spa, wellness, and creative industries.

Riska Aulia; Caesya Nur Amarha; Syifa Aurelia

Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Human rights are fundamental rights inherent to every individual from birth and are guaranteed under statutory laws and regulations. These rights are universal in nature, inherent to every person, and must be respected, protected, and fulfilled by the state as well as all elements of society. However, in practice, various conditions continue to trigger human rights violations committed by both individuals and state officials. This phenomenon indicates that the protection of human rights still faces numerous challenges in its implementation. This study aims to examine the relationship between law enforcement officers and civilians, determine the extent to which the actions of law enforcement officers can be categorized as human rights violations, and analyze the mechanisms of oversight and accountability in handling cases of human rights violations. This study employed a qualitative approach using a case study method to obtain an in-depth understanding of the phenomenon under investigation. The data were analyzed descriptively to illustrate the relationship between law enforcement officers and civilians within the context of human rights protection. The findings reveal that power asymmetry is one of the main factors contributing to the abuse of authority by law enforcement officers. This condition subsequently increases the potential for human rights violations and underscores the importance of effective oversight and accountability in ensuring that law enforcement officers perform their duties and exercise their authority in accordance with applicable legal provisions.

Sarah Azami; Abi Yazid Albustomi; Ananda Putra Syach Fadhilah; Muhammad Said Ramdan Hardiana; Hikmatullah Hikmatullah

Marriage at an early age remains widespread, especially among communities with limited education and financial resources. This study aims to analyze the impact of early marriage on harmony in household life. The research model we employed was a library research design. The approach used was descriptive qualitative through literature review, referring to scholarly sources and secondary data from reputable journals published in the last five years. Findings indicate that the mental unreadiness of both parties (husband and wife) who marry at an early age can lead to instability in household life and increase the risk of marital failure or reduced family harmony. Young couples commonly face challenges in maintaining healthy communication, making joint decisions, and coping with financial pressures, all of which contribute to domestic conflict. In addition, emotional immaturity and limited life experience are also primary causes of disharmony within the family. Therefore, there is a need to improve education and public awareness about the importance of age maturity and mental readiness before marriage in order to create stable and harmonious households. Thus, it is necessary to increase education and public awareness about the importance of age maturity and mental readiness before marriage, in order to create a stable and harmonious household.

Feza Akdayori Putra; Rahim, Umar Abdur; Kemala, Intan

Concept: Journal of Social Humanities and Education 2026 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

The rapid growth of TikTok has transformed digital communication practices and created new opportunities for content creators to establish stronger relationships with their audiences. From the perspective of Digital Public Relations, communication style plays a crucial role in influencing follower engagement and enhancing the effectiveness of online interactions. This study aims to examine the communication styles employed by TikTok content creators to build and strengthen follower engagement. The research adopts a qualitative approach using the Systematic Literature Review (SLR) method by analyzing relevant scholarly articles published between 2021 and 2026. The findings reveal that communication styles emphasizing authenticity, interactivity, storytelling, content consistency, and emotional connection significantly contribute to higher audience engagement, as reflected in the number of likes, comments, shares, and active participation. Furthermore, the effective use of trending content, TikTok's algorithmic features, and adaptive communication strategies strengthens relationships between content creators and followers while enhancing credibility and digital presence. The review also identifies opportunities for future research on the influence of audience characteristics, digital culture, and evolving social media algorithms on the development of sustainable engagement in digital communication.

Neng Aisah; Isyana Rahayu

JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE) 2026 CV. ALIM'SPUBLISHING

The development of the internet and social media has encouraged e-commerce companies to utilize digital platforms as a marketing tool, one of which is Shopee through TikTok social media. The high frequency of digital advertising is thought to influence consumer attitudes, especially among Generation Z as active TikTok users. To determine the impact of Shopee's digital advertising frequency on consumer attitudes using promotions as a mediating variable on Generation Z TikTok social media users in Tasikmalaya, this study employed quantitative, descriptive, and verification techniques. A total of 100 respondents were sampled using purposive sampling techniques. An online questionnaire with a Likert scale of 1 to 5 was used to collect research data. Data were analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with the help of SmartPLS 4. The results showed that advertising frequency significantly and positively influenced consumer attitudes and promotions. In addition, promotions can mediate the effect of advertising frequency on consumer attitudes and have a beneficial and significant impact. These results indicate that consumer opinions towards Shopee will be more positive if advertisements are displayed more frequently and supported by appropriate promotions. This study serves as an academic reference and information source for businesses seeking to optimize social media-based digital marketing strategies.