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Marketing a product effectively goes beyond showcasing attractive photos; it involves creating engaging videos that can better explain and demonstrate the products on existing social media platforms. In today’s digital age, maximizing a product's effectiveness through social media marketing is essential. CapCut, a user-friendly video editing application, offers a range of features that enable users to create professional-quality videos easily. These features can be utilized to effectively market a product by conveying its specifications and unique features in a visually compelling way. Recognizing the importance of video content in modern marketing strategies, we organized a training session at Cynara’s Corner, a retailer specializing in children’s and Muslim clothing. This training was designed to teach participants how to utilize CapCut for creating marketing videos. We used the drill and practice method, which involved hands-on exercises to help participants learn how to edit and produce engaging product videos. The training sessions focused on creating videos that could effectively communicate product specifications, such as size, material, and design, in a way that would appeal to potential buyers. These videos, once created, would be shared on social media platforms to provide comprehensive and informative content to attract potential customers. The training aimed to equip participants with the skills necessary to produce engaging content that would increase product visibility and appeal. By the end of the training, the participants were able to create professional videos that could be used for social media marketing. These videos not only showcased the products but also provided valuable information to help customers make informed purchasing decisions. This initiative will enable Cynara’s Corner to strengthen its social media presence and ultimately boost its sales by engaging potential buyers more effectively through creative video content.

The development of digital technology has had a significant impact on the world of education, one of which is the introduction of various new media in learning, such as Smart TV. Smart TV, with its interactive multimedia features, offers a great opportunity to improve the quality and effectiveness of learning, particularly in increasing the enthusiasm and interest in reading for elementary school students. This study aims to determine the effectiveness of utilizing Smart TV as a digital transformation medium in increasing students' interest in reading at MI Darun Najah, Srobyong, Mlonggo, Jepara. The method used is a descriptive qualitative case study approach, involving fourth and fifth grade students and class teachers as research subjects. Data collection was carried out through participatory observation, in-depth interviews, and documentation to obtain a more comprehensive picture of the application of Smart TV in learning activities. The results of the study indicate that the use of Smart TV can increase active student engagement in the learning process. Students are more motivated and interested in reading, thanks to the attractive visual display and interactive multimedia features. Smart TV also creates a more enjoyable learning atmosphere, by integrating various types of media, such as images, videos, and text, which support learning. However, several obstacles were also found, including limited mastery of technology by teachers and limited time for technology integration in daily learning. Therefore, this study recommends ongoing training for teachers in operating Smart TVs and the development of a more flexible digital technology-based curriculum to maximize the benefits of using Smart TVs in elementary school learning. The study also suggests the need for regular evaluation of the effectiveness of Smart TV use in improving students' literacy skills.

Karang Jahe Beach is one of the leading tourism destinations located in Rembang Regency. This area provides a great opportunity for Micro, Small, and Medium Enterprises (MSMEs) to develop and reach a wider market. One of the MSMEs in this area is Warung "Mbak Raisha" owned by Mrs. Inayah which has been operating since 2015. This stall is engaged in providing food and beverages for tourists. However, these MSMEs face various challenges in managing their business, including the lack of digital financial records, the lack of social media accounts as a means of digital promotion, the lack of a business logo, and the management of orders and product packaging that is not optimal. This condition causes limitations in terms of competitiveness, management efficiency, and marketing reach which has an impact on overall business growth and hinders the potential for future business development. Community service activities are carried out to help overcome these problems through strategies to strengthen branding and digital marketing. Some of the concrete steps taken are the creation of a logo as a brand identity, the installation of banners as a visual identity of the business, training on the use of social media (Instagram) as a means of promotion, the preparation of price lists, and digital financial recording using simple applications. In addition, education was also provided regarding the importance of attractive packaging to increase the selling value of products. The results of the mentoring show that Warung "Mbak Raisha" now has a stronger business identity, a more targeted promotion system, and more efficient management. This effort is expected to be able to encourage business growth and make MSMEs better prepared to face business challenges in the digital era.

MSMEs have a crucial role in the Indonesian economy, but many of them still face obstacles in terms of branding and digital marketing. The lack of understanding of the importance of visual identity and digital strategy causes MSME products to be less prominent in a competitive market. This community service activity aims to improve the quality of branding of MSME products in Wonorejo Village, Pasuruan City, through the Participatory Rural Appraisal (PRA) approach which involves stages of counseling, training, and direct assistance to business actors. The counseling is focused on a basic understanding of visual branding, including elements of brand identity such as logos, colors, typography, and packaging. The training emphasizes hands-on practice in designing promotional packaging, logos, and banners using digital platforms like Canva. Furthermore, mentoring is carried out to identify specific branding obstacles faced by each MSME and develop applicative solutions collaboratively. The results of the activity show a significant increase in the quality of branding MSME products visually and digital marketing strategies. One of the fostered MSMEs, namely AM Jaya and Berkah Mandiri, has succeeded in rebranding packaging and developing digital marketing channels through e-commerce platforms and social media. In addition, business actors become more confident in presenting their products to consumers and business partners. MSMEs are also beginning to realize the importance of brand consistency in building customer loyalty and increasing competitiveness. The response of the participants to this activity was very positive, reflected in the enthusiasm during the training and the commitment to implement the learning outcomes. Some MSMEs are starting to form small communities to share best practices in terms of branding and promotion.

This study explores the strategic use of garbarata as an advertising medium at Minangkabau International Airport, Padang. The garbarata, which is a connecting bridge between the terminal and the aircraft, has great potential as an exclusive advertising space and has high exposure to passengers. However, this potential has not been optimally maximized. This study uses a qualitative approach with a case study method. Data collection was conducted through in-depth interviews with airport management, direct observation of the garbarata conditions, and analysis of documentation related to advertising policies and non-aeronautical asset management. The results of the study indicate that there are several main obstacles in the use of garbarata as a promotional medium. These obstacles include minimal promotional activities to potential advertisers, unclear pricing systems for advertising space rentals, lack of collaboration with advertising agencies, and limitations in the provision of design services and visual creativity. This has led to low interest of companies in utilizing this media as part of their marketing strategy. To overcome these problems, this study proposes several development strategies, including: increasing active and planned promotional activities, setting flexible and competitive rental prices, strategic collaboration with professional advertising agencies, and providing creative design services to support the effectiveness of advertising messages. This strategy is expected to attract more companies to advertise on the aerobridge, thereby increasing the airport's non-aeronautical revenue. With proper optimization, the aerobridge will not only serve as a functional passenger facility but can also transform into a strategic asset supporting the airport's sustainable commercial development and creating added value for both the operator and its business partners.

Museums as cultural preservation institutions have the responsibility to convey information about collections in an informative manner to the public. One of the historical events displayed at the Brawijaya Museum is Operation Trident in 1968. This research aims to design collection labels as an effective communication medium by considering aspects of archive classification, material selection, label design, and information readability. The method used is action research which is carried out through the planning and action stages. The label is designed using Art Paper material with a combination of black-and-white colors and Times New Roman fonts. This research not only emphasizes the aesthetic aspect, but also pays attention to the functional aspect in conveying messages to visitors. The label design process is carried out by paying attention to the suitability between historical content and the form of visual presentation, so that information can be conveyed in a concise, clear, and interesting manner. Effectiveness evaluation was carried out through the EPIC model approach to 105 respondents, including empathy, persuasion, impact, and communication indicators. The results of the study showed that the label was designed to be very effective as a communication medium for museums with high scores on all four indicators. The implication of this research is to improve the visitor experience in understanding the historical value of collections and the efficiency of archive management in the museum environment. In addition, the design of this label can be a reference for other museums in developing information media based on a visual communication approach that is right on target. Thus, the museum serves not only as a repository of artifacts, but also as an interactive and communicative educational center. Furthermore, this research emphasizes the importance of integration between information technology and visual communication strategies in the management of modern museums. The use of professionally designed labels based on the results of empirical evaluation contributes to the improvement of the image of museum institutions in the eyes of the public. It is hoped that this approach can encourage museums to be more innovative in creating participatory learning experiences, especially for the younger generation.

This research aims to improve the learning outcomes of Natural and Social Sciences (IPAS) by applying a discovery learning model assisted by image media in grade V of SD Nurul Khoir, Jambi City. The method used is Class Action Research (PTK) which is carried out in two cycles. Each cycle consists of four stages, namely planning, implementation of actions, observation, and reflection. The research subjects amounted to 26 students. Data collection techniques are carried out through learning outcome tests, observation of teacher and student activities, and documentation. The results of the study showed a significant increase in the completeness of student learning outcomes. In cycle I, completeness reached 73.92%, and increased to 85.30% in cycle II. This improvement shows that the application of the discovery learning model combined with image media is effective in improving IPAS learning outcomes. This model encourages active involvement of students in the learning process, fosters curiosity, and hones critical and logical thinking skills. Image media as a visual aid has also been proven to be able to strengthen concept understanding and improve students' memory of the material studied. In addition, the learning process becomes more fun and meaningful because students are directly involved in the activity of discovering concepts through the stages of observing, questioning, gathering information, reasoning, and concluding. Teachers are no longer the center of information, but play the role of learning facilitators. This strategy is also relevant to the cognitive development characteristics of elementary school students who tend to favor concrete and visual learning. Thus, the application of the discovery learning model assisted by image media can be an alternative to an effective and innovative learning strategy in improving social studies learning outcomes. Teachers are advised to continue to develop adaptive, creative, and contextual learning methods and media.

This research aims to improve the learning outcomes of Natural and Social Sciences (IPAS) by applying a discovery learning model assisted by image media in grade V of SD Nurul Khoir, Jambi City. The method used is Class Action Research (PTK) which is carried out in two cycles. Each cycle consists of four stages, namely planning, implementation of actions, observation, and reflection. The research subjects amounted to 26 students. Data collection techniques are carried out through learning outcome tests, observation of teacher and student activities, and documentation. The results of the study showed a significant increase in the completeness of student learning outcomes. In cycle I, completeness reached 73.92%, and increased to 85.30% in cycle II. This improvement shows that the application of the discovery learning model combined with image media is effective in improving IPAS learning outcomes. This model encourages active involvement of students in the learning process, fosters curiosity, and hones critical and logical thinking skills. Image media as a visual aid has also been proven to be able to strengthen concept understanding and improve students' memory of the material studied. In addition, the learning process becomes more fun and meaningful because students are directly involved in the activity of discovering concepts through the stages of observing, questioning, gathering information, reasoning, and concluding. Teachers are no longer the center of information, but play the role of learning facilitators. This strategy is also relevant to the cognitive development characteristics of elementary school students who tend to favor concrete and visual learning. Thus, the application of the discovery learning model assisted by image media can be an alternative to an effective and innovative learning strategy in improving social studies learning outcomes. Teachers are advised to continue to develop adaptive, creative, and contextual learning methods and media.

MSMEs play a strategic role in supporting the growth and stability of the national economy (Endra et al., 2024), especially in the culinary sector which continues to grow. However, a fundamental problem commonly experienced by MSMEs is the ability to create visually attractive and professional promotional elements. One example is BentoDay, a food business in West Jakarta, which still relies on simple visual promotions through social media without optimal content packaging. This activity aims to develop the digital promotional capacity of participants through program mentoring and training that focuses on creating logos and product catalogs using the Canva application, a digital tool used for easy-to-use visual design purposes that allows even beginners to create posters, banners and social media content (Akbar et al., n.d.). Initial observations, direct training, intensive mentoring, and evaluation of participants' design results are part of the mentoring activity approach. The results of the activity implementation illustrate that participants have the ability to independently produce promotional materials, such as business logos and product catalogs with more attractive and consistent designs. This training not only improves participants' design skills but also has a positive impact on the digital marketing strategy of culinary businesses. MSMEs can improve their competitiveness and increase sales by implementing better design. This approach demonstrates the importance of acquiring digital skills for MSMEs to strengthen their brand identity and expand their consumer reach (Andari, N., Sari, D.P., & Hidayat, 2025). Therefore, using Canva has proven useful for enhancing the competitiveness of MSME digital promotions.

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the growth and stability of the national economy (Endra et al., 2024), particularly in the ever-expanding culinary sector. However, MSMEs often face challenges in creating visually appealing and professional promotional elements. One example is BentoDay, a food business in West Jakarta that still relies on simple promotions through social media without optimal content packaging. This activity aims to improve the digital promotional capacity of MSMEs through a training and mentoring program focused on creating logos and product catalogs using Canva. Canva is a digital-based visual design tool that is easy to use, even for beginners, to create content such as posters, banners, and social media promotional materials (Akbar et al., n.d.). This training was conducted through a series of activities, starting with initial observation, direct training, intensive mentoring, and evaluation of participants' designs. The results showed that participants were able to independently produce promotional materials, such as logos and product catalogs, with more attractive and consistent designs. In addition to improving design skills, this training also had a positive impact on MSMEs' digital marketing strategies. Good visual design has been shown to increase consumer appeal and product sales. Thus, mastering digital skills is crucial for strengthening brand identity and expanding market reach (Andari, Sari, & Hidayat, 2025). The use of Canva has proven effective in supporting the digital promotional transformation of MSMEs to become more competitive in the digital era.

This study aims to analyze the visual composition in the fourth season using a cinematic approach, focusing on how elements such as framing, lighting, color, camera movement, and spatial arrangement support the narrative and character development. The Umbrella Academy is known for its unique storytelling and strong visual style. The fourth season, which also serves as the final season, went viral on social media and entered Netflix Indonesia’s Top 10 list. The method used is a qualitative approach with visual analysis. Each episode is examined to identify how visual elements are strategically used to convey themes and emotions. Theories of cinematography and visual composition serve as the foundation for this analysis. The findings of this study are expected to contribute to the field of Visual Communication Design, particularly in the strategic use of visual elements to enhance storytelling. In addition to enriching academic literature, the results may serve as practical references for filmmakers, visual designers, and producers in creating impactful visual content. This study is also intended for publication in a Sinta-indexed journal or an international journal focusing on film studies and visual design.

The existence of online loan services in today's technological developments makes it easier for anyone who needs funds quickly because all processes can be done without face-to-face meetings. However, the conveniences offered are not without risks, especially for someone with low financial literacy. Lack of financial literacy in the use of online loan services often causes victims so that educational media is needed to help reduce this problem. Illustrated books were then chosen as one of the media for packaging information about online loans. The cover is the part of a book that is first seen visually, this aims to attract the attention of the target audience so that this study focuses on designing book covers. The data collection techniques used in this study are primary and secondary data collection techniques. Then analyzed using a mixed descriptive analysis technique. From the results of the analysis, the key word "Careful in Making Financial Decisions" was obtained, these keywords produce a cover design that is in accordance with the target audience.

Shooting in a video feature requires the right cinematographic strategy to build emotional closeness between the audience and the subject. The creation of “Perempuan di Balik Asap Cerutu” raises the story of female cigar-rolling workers using a cinematographic approach that emphasizes close-up and handheld techniques. The close-up technique is used to create emotional intimacy through detailed expressions and the subject’s activities, while the handheld technique gives a spontaneous and realistic impression, as if the audience is present in the event. This work aims to build an emotional connection between the audience and the subject, thus evoking empathy and public concern for the fate of female workers in Indonesia. Through a work that delivers a story capable of stirring emotions, it also highlights the lives of working women who are rarely represented in the media. The production process is divided into three stages: pre-production (research, observation, concept development), production (shooting using cinematographic techniques), and post-production (footage selection and audio-visual editing). The use of close-up and handheld techniques not only functions aesthetically, but also reflects the creator’s empathetic attitude toward the subject (ethical), and supports a more touching and human narrative delivery (narrative).

Social campaign posters are one of the visual communication media that has an important role in conveying public messages, shaping perceptions, and encouraging changes in social behavior in society. With visual power, posters can express messages directly, effectively, and emotionally to the audience. This study aims to examine how key visual elements—color, typography, imagery, and layout—affect the emotional response and audience engagement to social campaign messages. A qualitative approach was used by collecting data through visual observation of a number of selected social campaign posters, design analysis, and literature review from relevant literature. The results of the analysis show that each visual element has a significant contribution to the power of the message. Colors, for example, are able to evoke emotional resonance by influencing the mood of the audience, such as the color red that conveys urgency or the color green that represents expectations and the environment. Imagery or illustrations provide the power of imagination and help the audience connect the message with social reality. Proper typography improves readability, emphasizes the main message, and establishes the desired tone of communication. Meanwhile, a well-planned layout creates a visual flow that makes it easier for the audience to understand the message in order. The harmonious interplay between colors, typography, imagery, and layout has been proven to strengthen visual appeal, evoke empathy, and motivate audiences to participate in social campaigns. 

Tartar is a common oral health problem among adolescents. Tartar forms from hardened plaque due to a lack of proper and regular brushing habits. If not treated early, this condition can lead to serious disorders such as gingivitis (gum inflammation) and periodontitis (damage to the supporting tissue of the teeth), which impact adolescents' quality of life and self-confidence. Therefore, education about the dangers of tartar and the importance of maintaining oral health is essential, especially in schools. This community service activity aims to increase adolescents' knowledge and awareness of the dangers of tartar and equip them with proper toothbrushing skills. The activity was held on July 5, 2025, at SMP Negeri 1 Manuju, Bilalang Village, Gowa Regency, and was attended by seventh and eighth grade students. The methods used included interactive education, simulations of toothbrushing techniques according to health standards, and the distribution of leaflets as additional information that students can access again. Evaluation was carried out through pre- and post-tests to measure knowledge gains, as well as direct observation of toothbrushing practices. The results of the activity showed a significant increase in students' knowledge scores, namely 31.3 points (from an average of 53.4 to 84.7). Furthermore, 92% of students were able to practice correct toothbrushing techniques. These results indicate that an educational approach combined with simulations and visual media is effective in increasing understanding and changing clean and healthy lifestyle behaviors in adolescents. This activity is expected to become a model for sustainable dental health education in schools and be replicated elsewhere.

The development of digital technology has significantly changed the global marketing landscape, providing a huge opportunity for Micro, Small, and Medium Enterprises (MSMEs) to build and strengthen their brands in a more effective, efficient, and affordable way. This research aims to examine and analyze digital branding strategies implemented by MSMEs in facing various challenges and taking advantage of opportunities that arise in the era of digital transformation. A qualitative descriptive approach was used in this study, with data collection through in-depth interviews, direct observations, and documentation studies on a number of MSME actors who actively utilize digital platforms. Interactive analysis techniques are used to process and analyze the data obtained systematically. The results of the study show that the strategic use of digital platforms such as social media, marketplaces, and websites has great potential in improving brand image, expanding market reach, and strengthening the competitiveness of MSME products in the midst of increasingly fierce competition. One of the key elements of successful digital branding is consistency in visual communication, relevant message delivery, and activeness in building interactions with customers. In addition, the use of digital marketing features such as paid advertising, creative content, influencer marketing, and customer relationship management also supports strengthening brand identity and consumer loyalty. However, the effectiveness of this strategy is greatly influenced by the level of digital literacy, access to technology, and managerial capacity of MSME actors. Therefore, support from the government and related institutions in the form of training, mentoring, and affirmative policies is needed to encourage inclusive and sustainable digital transformation. This research provides practical and theoretical

The aim of this research is to develop and implement an application called APTAQU, designed to assist students with disabilities, especially those with hearing impairments, at Pesantren Tunarungu ABATA Temanggung in learning the interpretation of the Qur'an (tafsir). This application is developed to address the specific needs of hearing-impaired students, allowing them to access Qur'anic interpretation learning independently and effectively. The research employs a qualitative method, involving students and pesantren mentors actively in each stage, including planning, training, evaluation, and refinement of the application, to ensure that it meets the needs and abilities of the users. The application development process involves direct input from students and mentors, ensuring that the resulting application is truly relevant to their needs. During the development and implementation phases, students were trained to optimize the use of the application. The results of this community service show that the APTAQU application can improve accessibility for hearing-impaired students in understanding the interpretation of the Qur'an, an area that had previously been a major barrier in their learning. Interactive features such as sign language, audio-visual content, screen readers, and voice instructions have proven to help overcome communication barriers present in conventional media that were not inclusive. Moreover, the use of this application has also increased the involvement of students in religious education, particularly in understanding the Qur'anic interpretation. They are now more actively engaged in the learning process and can better comprehend the tafsir material. However, the application still requires further development to become more inclusive and user-friendly for all students, both with and without disabilities. This research contributes significantly to creating a more inclusive and accessible education for people with disabilities, especially in religious education, and serves as a starting point for addressing educational access disparities for them.

Hand Washing with Soap (CTPS) is a hygienic behavior that plays an important role in preventing the spread of infectious diseases, especially in children. However, in reality, this behavior is still not optimally implemented by elementary school students. One approach that can be used to increase awareness and hygienic behavior is through health promotion media that is interesting and appropriate for the child's age, such as comic media. This study aims to determine the influence of comics as a health promotion medium on improving knowledge, attitudes, and actions of CTPS in students at SD Negeri 149 Palembang. This study applied a pre-experimental design with a one group pretest-posttest design approach involving 90 students of class V. Data were collected through questionnaires to measure knowledge and attitudes and observation sheets to assess actions. Data analysis was carried out using the Paired Sample T-Test to determine the differences before and after the intervention. The results showed a significant increase in the three variables, namely the average knowledge score increased from 3.38 to 5.34, attitude from 20.37 to 30.80, and action from 37.22 to 67.21 after being given comic media. Statistical tests showed a p-value of < 0.001 on all variables, which means there was a significant effect after the intervention. Based on these results, it can be concluded that the use of comic media as a health promotion tool has proven to be effective in increasing knowledge, forming positive attitudes, and encouraging better CTPS actions in elementary school students. This study recommends the use of educational and fun visual media as part of health promotion strategies in the school environment.

The South Korean entertainment industry, propelled by the global Hallyu wave, continues to thrive internationally. However, it remains influenced by deeply rooted patriarchal norms, especially in the portrayal of women in popular media. This study explores the representation of women in the film K-Pop Demon Hunters (2025) through the lens of Luce Irigaray’s postmodern feminist theory (1985). Using a qualitative content analysis approach, the research investigates the film’s visual, narrative, and symbolic dimensions to examine how female characters are depicted. Unlike the traditional portrayal of passive femininity prevalent in Korean popular culture, K-Pop Demon Hunters presents its female protagonists as active, autonomous, and empowered individuals. These characters express their identities through bodily performance, voice, dance, and emotion—an embodiment of écriture féminine, or feminine writing. The film introduces a symbolic language that allows women to speak from their own experiences, disrupting the male-dominated narrative structures often seen in mainstream media. Additionally, the film challenges patriarchal conventions by offering subversive and multifaceted representations of women’s bodies, relationships, and agency. Rather than reinforcing objectifying tropes, it constructs a space where feminine identity is fluid, expressive, and resistant to hegemonic definitions. This approach not only redefines the role of women within the cinematic narrative but also opens possibilities for alternative gender discourses in Korean media. In doing so, K-Pop Demon Hunters exemplifies how popular media can serve as both a mirror and a critique of societal gender norms.   

This research examines the documentation process of Alahan Muaro Paninggahan, an economic and cultural tradition in Nagari Paninggahan, Solok Regency, West Sumatra. The alahan system is a form of natural resource management passed down through generations and serves as a social, economic, and cultural identity platform for the local community. In a modern context, this research highlights how digital technology is beginning to be utilized to document, promote, and preserve the alahan tradition through social media, visual content, and other digital platforms. The research method used was descriptive qualitative, with data collection techniques including field observation, in-depth interviews, and photo and video documentation. The results indicate that digitalization plays a significant role in introducing local cultural values to a wider audience and increasing public awareness of the potential of a tradition-based economy. In addition to preserving culture, digitalization is also an effective strategy for supporting tourism promotion and strengthening regional identity.