Publication Search

This study is driven by the researcher’s interest in exploring the various forms of expressive speech acts that appear in the movie “Budi Pekerti.” The primary objective of this research is to identify the types of expressive speech acts performed by the characters in the film. Data were collected using observation and note-taking methods, specifically the free listening approach (simak bebas libat cakap, SBLC) and recording techniques. The analysis was conducted using a pragmatic framework, focusing on dialogue excerpts from the film’s characters. The findings reveal that the characters utilize seven types of expressive speech acts: expressing gratitude, giving praise, apologizing, criticizing, complaining, insinuating, and blaming. This study demonstrates that the expressive speech acts in “Budi Pekerti” are closely tied to the social and cultural context of the story. Each type of expressive speech act conveys functions and meanings that reflect the characters’ emotions and attitudes in specific situations. Overall, this research contributes to a better understanding of how expressive speech acts are used in film media and serves as a reference for future studies related to language use in diverse social and cultural contexts.

This study investigates the influence of the film Tenggelamnya Kapal Van Der Wijck on students’ perceptions of Minangkabau culture, focusing on Communication Science students at Bina Sarana Informatika University (UBSI). The research employs a quantitative approach with a survey method, applying the Uses and Effects theory to examine how media content affects audience perception. The study aims to understand how cultural values embedded in the film impact students’ knowledge, attitudes, and behavioral orientations toward Minangkabau traditions. A total of respondents were surveyed to measure their cultural perceptions before and after watching the film. Statistical analysis using correlation tests reveals a significant relationship between exposure to the film and students’ cultural perceptions, with a correlation coefficient of 0.631, indicating a moderately strong influence. The film illustrates various aspects of Minangkabau culture, including the matrilineal kinship system, social norms, and traditional values, which significantly enhance students’ awareness and understanding. Furthermore, the findings suggest that the film contributes not only to knowledge acquisition but also to shaping attitudes and potential behavioral changes toward cultural appreciation. The study concludes that film, as a powerful visual medium, plays a substantial role in shaping cultural perceptions among the younger generation. These findings underline the importance of strengthening cultural literacy through audiovisual media while encouraging critical perspectives to avoid misinterpretation of cultural messages. Future research is recommended to compare the impact of different cultural films across diverse student populations to deepen the understanding of media influence on cultural perception.

Strengthening religious moderation is a strategic effort to build a harmonious social life, especially in Berastagi, which is characterized by cultural, religious, and ethnic diversity. Through the Community Service Program (KKN) of UINSU students in 2025, various programs were designed to encourage community participation while raising collective awareness of the importance of religious moderation values. The main programs include a dish soap-making workshop as an economic empowerment initiative, an anti-bullying campaign to instill tolerance, an education awareness campaign to build a quality generation, the creation of educational boards on waste management to preserve the environment, and the “Sapa Desa” (Semangat Aksi Peduli Desa) movement to strengthen social relations. In addition, supplementary programs such as KKN Cerdas, RUMTAr, Gen Q, Spada, along with student involvement in the fruit and flower festival, selling local products, supporting farmers, and fundraising for the Independence Day celebration, further reinforced collaborative roles with the community. These activities are expected to create synergy between students and the people of Berastagi in fostering inclusive attitudes, mutual cooperation, and environmental care, making religious moderation not only a concept but also a real practice in social life.

This study aims to examine and analyze how the implementation of Standard Operating Procedures (SOP) impacts employee performance improvement at Chatter Lounge Restaurant, Gumaya Tower Semarang. The background of this research stems from initial observations and interviews that revealed inconsistencies in SOP implementation, particularly in aspects of grooming and staff attitudes toward guests. A qualitative descriptive method with a case study approach was employed to gain a comprehensive understanding of the phenomenon. Data were collected through in-depth interviews with four key informants, direct observations of operational activities, and digital documentation related to SOP practices. The data analysis followed the interactive model of Miles and Huberman, which includes three main stages: data reduction, data display, and conclusion drawing. The findings indicate that SOP implementation positively contributes to enhancing employee discipline, time efficiency, and accuracy in following service procedures, leading to a more standardized service quality. Nevertheless, the implementation is not yet fully optimal as several employees lack a comprehensive understanding of SOP content. Inhibiting factors include limited advanced training opportunities, one-way briefings that restrict interactive communication, and the absence of a performance-based reward system to motivate staff. The study highlights that while SOPs serve as a crucial guideline to improve consistency and professionalism, their effectiveness depends heavily on continuous reinforcement and employee engagement. Therefore, it is recommended that the restaurant management strengthen SOP implementation through ongoing training, more participatory internal communication, and the establishment of performance-based reward mechanisms to maximize employee motivation, ensure service excellence, and ultimately enhance guest satisfaction.

Elementary education is the fundamental stage in shaping students’ character, attitudes, and learning motivation. Learning interest plays a vital role in determining students’ success in understanding and mastering the lessons. However, differences in background, abilities, and learning styles often cause significant variations in students’ interest. Therefore, it is necessary to apply an analytical method that can group students based on their level of learning interest so that teachers can provide appropriate learning strategies. This study aims to implement the K-Means Clustering algorithm to identify the learning interest of students at Sekolah Dasar Negeri Puu Naga. The research method used is a quantitative approach with data collected through questionnaires consisting of several indicators of learning interest, such as perseverance in completing assignments, enthusiasm during lessons, attention to teacher explanations, and participation in class activities. The collected data were then analyzed using the K-Means algorithm to form several clusters of learning interest. The data processing stages included determining the number of clusters, selecting the initial centroid, calculating the distance of data to the centroid, grouping data, and iterating until a stable clustering result was achieved. The results of the study show that the K-Means algorithm successfully grouped students into three main categories, namely high, medium, and low learning interest. Students in the high-interest group consistently demonstrated active learning behavior and strong intrinsic motivation, while those in the medium group showed fluctuating interest influenced by external factors such as the learning environment and teaching methods. Meanwhile, students in the low-interest group displayed a lack of attention and motivation, thus requiring special interventions. These findings provide valuable insights for the school, especially teachers, in designing adaptive and personalized teaching strategies. In conclusion, the application of the K-Means algorithm is proven effective as an analytical tool to identify students’ learning interest.

In today’s fast-paced digital era, health information is no longer obtained solely through direct visits to health facilities but can also be accessed through information technology such as E-Health platforms and social media. Through these digital tools, mothers not only gain basic knowledge about child health but also acquire essential information, such as how to prevent stunting, maintain optimal nutrition during the first 1,000 days of a child’s life, and improve maternal health. Easily accessible information has become an important resource for parents, especially mothers, in supporting the maximum growth and development of their children from an early age. This community service activity, entitled Optimizing Maternal and Child Health in the Technological Era, aimed to improve participants’ knowledge while also shaping positive attitudes toward the use of information technology and social media. Through this program, participants were encouraged to be more skillful and selective in accessing accurate health information, thus supporting efforts to maintain maternal and child health both within the family and in the school environment. The activity was carried out at TK IT Al-Andalusia, Gowa Regency, involving parents, teachers, and the school community. The results showed that the program was implemented successfully and smoothly, receiving very positive responses from participants. They were highly enthusiastic throughout the sessions, from lectures to interactive discussions. Furthermore, participants expressed their hope that similar activities could be conducted regularly and on an ongoing basis. In this way, the benefits achieved can be sustained, leading to improved health outcomes and the development of healthier lifestyles in schools and the wider community.

The boycott of companies suspected of having ties to Israel has drawn public attention, including Unilever. This research was motivated by the need to understand how Unilever, impacted by the boycott, is attempting to restore its reputation in the eyes of the public. Specifically, this research aims to analyze how the people of Serang City respond to these efforts amidst the turmoil of this sensitive issue. The study used a quantitative approach based on the S-O-R (Stimulus-Organism-Response) theory. Data were collected through questionnaires distributed to 400 respondents in Serang City. The main focus of the analysis was on three Unilever strategies: a statement of non-involvement in the genocide, providing aid to refugees in Egypt, and offering product discounts at local retailers. The S-O-R theory was used to observe how the company's communication stimuli generate psychological responses and public attitudes toward brand reputation. The study results showed that 68.12% of respondents responded positively to Unilever's efforts, although this figure only slightly exceeded the minimum threshold set in the hypothesis. The majority of the public is more familiar with discount efforts than humanitarian aid or official clarification. Therefore, information transparency and strengthened crisis management need to be optimized to clarify Unilever's position and sustainably strengthen the company's reputation amidst sensitive social and political issues.

Patriarchy in the modern era still persists despite continuous efforts to achieve gender equality across various aspects of life, including education, the workplace, and social interactions. Its presence is often reinforced through mass media, particularly in television series. The drama series “Bid’ah” vividly portrays the impact of patriarchy on women’s lives, both in domestic settings and in the public sphere. This study aims to examine the extent to which exposure to the series “Bid’ah” influences viewers’ perceptions of patriarchy. This research employed a quantitative approach involving 100 undergraduate students from the Communication Science program at Universitas Bina Bangsa. The sampling technique used was purposive sampling, where participants were selected based on specific criteria relevant to the research objectives. Data were collected through an online questionnaire using a four-point Likert scale to measure the respondents’ perceptions. The data were then analyzed using simple linear regression with the help of SPSS software. The findings indicate a significant influence between exposure to the series and viewers’ perceptions of patriarchy. This is evidenced by a correlation coefficient of 0.405 (p-value 0.000) and a coefficient of determination of 0.164. These results suggest that 16.4% of the variance in perceptions of patriarchy can be explained by exposure to the “Bid’ah” series, while 83.6% is influenced by other factors beyond this study. These findings highlight the important role of media in shaping social perceptions, particularly regarding gender norms and patriarchal values. This study contributes to the understanding of how media, especially television dramas, can both reinforce and challenge gender stereotypes, while also providing insights into the potential influence of media content on audiences’ attitudes toward gender equality.

Through the Field Work Lecture (KKL) program at PT Yakult Indonesia Persada, this community service activity was carried out with the aim of providing practical experience for students related to the implementation of Human Capital Management (HCM) in the industrial world. This program not only aims to provide theoretical insight, but also introduces students to the application of important concepts in human resource management in companies. The focus of the activity covers various aspects, such as the recruitment process, training programs and career development, and the reward system implemented at PT Yakult. This activity also provides an understanding of the important role of HCM in improving company performance through effective employee management. The results of the activity show that PT Yakult has developed a continuous training pattern aimed at improving employee competencies as a whole. In addition, the company also conducts employee talent mapping that allows for a systematic career path, which provides development opportunities for each individual within the company. The benefits obtained by students from this activity are not only increased knowledge of HCM, but also strengthened analytical skills, developed professional attitudes, and preparedness to face challenges in an increasingly dynamic workplace. Therefore, this KKL program is a very important tool for building stronger synergy between universities and the industrial world, so that students can be better prepared and competent in facing the ever-growing needs of industry.

Through the Field Work Lecture (KKL) program at PT Yakult Indonesia Persada, this community service activity was carried out with the aim of providing practical experience for students related to the implementation of Human Capital Management (HCM) in the industrial world. This program not only aims to provide theoretical insight, but also introduces students to the application of important concepts in human resource management in companies. The focus of the activity covers various aspects, such as the recruitment process, training programs and career development, and the reward system implemented at PT Yakult. This activity also provides an understanding of the important role of HCM in improving company performance through effective employee management. The results of the activity show that PT Yakult has developed a continuous training pattern aimed at improving employee competencies as a whole. In addition, the company also conducts employee talent mapping that allows for a systematic career path, which provides development opportunities for each individual within the company. The benefits obtained by students from this activity are not only increased knowledge of HCM, but also strengthened analytical skills, developed professional attitudes, and preparedness to face challenges in an increasingly dynamic workplace. Therefore, this KKL program is a very important tool for building stronger synergy between universities and the industrial world, so that students can be better prepared and competent in facing the ever-growing needs of industry.

Traditional games are an important part of cultural heritage that carry educational values and can serve as an enjoyable and effective learning medium for children. Through the Community Service Program (KKN), university students organized traditional game competitions during the Independence Day celebration with village children. The activities aimed not only to provide entertainment but also to foster children’s learning motivation, enhance social interaction, and develop their personal character. This study employed observation, interviews, and documentation to collect accurate data. A total of 30 children were recorded as participants, although the actual number of participants in the competitions was higher. Ten children were purposively selected as interview respondents to gain deeper insights into their experiences. The results revealed that most children felt happy and enthusiastic while participating in the competitions. They also acquired important educational values such as teamwork, concentration, patience, perseverance, and enthusiasm for learning. Moreover, the majority of respondents stated that participating in the traditional games motivated them to be more engaged in school learning and encouraged them to study harder after the activities. Therefore, the revitalization of traditional games during the Independence Day celebration can serve as an effective alternative medium to enhance children’s learning motivation, strengthen social interaction, and preserve local cultural heritage. This study suggests that integrating cultural activities into educational practices can positively influence children’s attitudes toward learning while maintaining the community’s cultural identity.

Malaria is an infectious disease caused by various species of Plasmodium, such as Plasmodium vivax, Plasmodium falciparum, Plasmodium malariae, and Plasmodium ovale, which are transmitted through the bite of Anopheles mosquitoes. The spread of this disease is highly influenced by the presence of mosquito breeding sites as vectors of transmission. This study aims to analyze the relationship between the knowledge and attitudes of outpatients toward malaria prevention behaviors at the ASA Enterop Clinic in Jayapura. The study design used a descriptive analytical method with a cross-sectional approach. The research instrument was a questionnaire, and data analysis involved both univariate and bivariate analysis, as well as Chi-square statistical testing. The results showed that 57 respondents (54.0%) had good knowledge with good prevention behavior, and 5 respondents (8.0%) had moderate knowledge with good prevention behavior. Meanwhile, 1 respondent (4.4%) had good knowledge but poor prevention behavior, and 5 respondents (5.0%) had moderate knowledge with poor prevention behavior. The conclusion of this study indicates a significant relationship between knowledge and attitudes with malaria prevention behavior in the research area. These findings highlight the importance of improving public knowledge and attitudes in preventing malaria and suggest that strengthening health education and awareness is crucial for disease prevention.

Traditional games are an important part of cultural heritage that carry educational values and can serve as an enjoyable and effective learning medium for children. Through the Community Service Program (KKN), university students organized traditional game competitions during the Independence Day celebration with village children. The activities aimed not only to provide entertainment but also to foster children’s learning motivation, enhance social interaction, and develop their personal character. This study employed observation, interviews, and documentation to collect accurate data. A total of 30 children were recorded as participants, although the actual number of participants in the competitions was higher. Ten children were purposively selected as interview respondents to gain deeper insights into their experiences. The results revealed that most children felt happy and enthusiastic while participating in the competitions. They also acquired important educational values such as teamwork, concentration, patience, perseverance, and enthusiasm for learning. Moreover, the majority of respondents stated that participating in the traditional games motivated them to be more engaged in school learning and encouraged them to study harder after the activities. Therefore, the revitalization of traditional games during the Independence Day celebration can serve as an effective alternative medium to enhance children’s learning motivation, strengthen social interaction, and preserve local cultural heritage. This study suggests that integrating cultural activities into educational practices can positively influence children’s attitudes toward learning while maintaining the community’s cultural identity.

Introduction: Repurchase intention is one of the important indicators in the world of health services, especially in hospitals. XYZ General Hospital must evaluate the services provided to patients by understanding patient perceptions, particularly through patient experience, as 50% of respondents expressed unwillingness to recommend or reuse the hospital’s services. This highlights a potential gap between service delivery and patient expectations. Method The purpose of this study was to analyze the influence of patient experience, brand image, and trust on repurchase intention at XYZ Hospital, with attitude as an intervening variable. This study employed a quantitative explanatory research design, involving 182 patients from outpatient and inpatient units who had visited more than once. Data were collected through structured questionnaires and analyzed using the Structural Equation Model (SEM) with the Partial Least Square (PLS) method, supported by the SmartPLS software. Results: The results revealed that patient experience, brand image, and trust significantly affect patient attitudes, which in turn directly influence repurchase intention. Attitude serves as a mediating variable between patient experiences, brand image, trust, and repurchase intention. Simultaneous testing confirmed that all independent variables have a joint effect on repurchase intention. Among the variables tested, attitude showed the strongest direct influence on repurchase intention, while patient experience had the highest indirect effect through attitude. Conclusion: These findings underscore the critical role of patient experience in shaping positive perceptions of service quality, which contribute to strengthening brand image, increasing trust, and fostering patient attitudes that support future service utilization. Therefore, healthcare providers must prioritize improving communication, staff responsiveness, and patient-centered care to enhance overall experience, build loyalty, and ensure long-term sustainability of healthcare services.

In today’s digital era, the internet and social media have become an essential part of teenagers’ daily lives. Almost every day, they communicate, search for information, and share stories through various digital platforms. However, many are still unaware of how important it is to protect personal data and understand ethics when using social media. This lack of awareness often leads to problems, ranging from account misuse, the spread of hoaxes, to cases of online bullying that can harm many people.To address this issue, a training program was specifically designed for junior high school students to equip them with safe and responsible digital skills. The training not only provided theoretical explanations but also included real case simulations and hands-on practice so students could easily understand and apply the lessons. The materials covered simple ways to protect accounts, recognize signs of hoax news, and build healthy and positive interactions in the digital space.The results of the training showed that students became more aware of the importance of protecting privacy, more cautious before sharing information, and more respectful of ethics in every digital interaction. With a fun and practical approach, this program has proven effective in improving students’ digital literacy and fostering wise attitudes in using social media. In the future, such training is expected to be continuously implemented in schools as an effort to build a safer, healthier, and more cultured digital ecosystem

Patient safety is a critical component of healthcare services, particularly as it directly impacts patient outcomes and the quality of hospital care. Nurses, as the frontline health professionals, play an essential role in implementing patient safety standards. This study aimed to analyze the relationship between nurses’ knowledge and attitudes toward the implementation of patient safety at Baitul Hikmah General Hospital Kendal. A descriptive correlational design with a cross-sectional approach was employed. The study recruited 78 nurses using a total sampling technique, and data were collected through questionnaires that had been previously tested for validity and reliability. The results indicated that the majority of nurses demonstrated good levels of knowledge and attitudes, which were reflected in their adherence to patient safety practices. Bivariate analysis using the Spearman Rho test revealed a significant relationship between nurses’ knowledge (p-value = 0.008; r = 1.000) and attitudes (p-value = 0.008; r = 0.297) with the implementation of patient safety. These findings suggest that better knowledge and positive attitudes among nurses significantly contribute to the proper implementation of patient safety protocols. Consequently, continuous education, training, and awareness programs are necessary to strengthen nurses’ knowledge and attitudes, thereby improving the quality of healthcare services and minimizing risks to patient safety in hospital settings.

customer satisfaction. Using survey method and questionnaires distributed online, data were collected from 37 respondents who are customers of Mie Endes. The results of the analysis show that most customers are satisfied with the services provided, especially in terms of friendly staff attitudes and responsiveness to complaints. However, there are some aspects that need improvement, such as the speed of response to problems and detailed product information. This study emphasizes the importance of service quality in increasing customer satisfaction and loyalty, and recommends further training for staff and periodic satisfaction surveys to continuously improve MSME performance. Thus, Mie Endes is expected to maintain growth and competitiveness in an increasingly competitive market.

Modern Islamic boarding schools not only focus on religious education, but are also required to improve the academic quality of students, including in mathematics subjects which are often challenging due to differences in students' learning styles, motivations, and abilities. This study aims to design and implement a Decision Support Sistem (DSS) based on the VIKOR method to analyze students' mathematical understanding and provide recommendations for more adaptive learning strategies. The study uses a descriptive quantitative approach with data obtained through documentation of students' grades, as well as interviews with mathematics teachers. The VIKOR method is used to evaluate students' understanding based on five main criteria, namely exam scores, report card scores, attendance, attitudes and behavior, and skills, through a process of normalization, weighting, calculation of S, R, and Q scores, and ranking students. The results show that there are five students with the lowest level of mathematical understanding, namely A11, A4, A17, A1, and A12, who have the lowest VIKOR index scores. This low level of understanding is influenced by factors such as learning attitudes, attendance, report card scores, and skills, so they require further attention and guidance from teachers. The application of the VIKOR method in SPK has proven effective in optimizing the analysis of students' mathematics achievements and providing recommendations for more targeted personal learning strategies, thereby helping to improve the quality of education and maximize students' academic potential.

Background: Thesis or Final Assignment is a form of student work that has gone through learning various sciences, skills and knowledge in accordance with the established curriculum. Self-confidence is the ability to believe, understand, develop positive self-assessment in the desired behavior to achieve certain achievements. Meanwhile, intensity can be interpreted as a strength that shows a condition such as a strong or serious spirit that a person has in the form of attitudes or actions. Method: This research is a type of quantitative research with a cros sectional research design. Data collection was carried out using questionnaires. The number of respondents was 70 people using Probability Sampling Technique. The data obtained was processed statistically using the spearman test. Results: Based on the analysis results, it was found that of the 70 research respondents, most of the characteristics of the respondents were female (65.7%). Meanwhile, the research results showed that students with a high level of self-confidence (20.0%), had a very high level of self-confidence (80.0%). Respondents had a low intensity of reading the Koran, namely (1.4%), a moderate intensity of reading the Koran was (94.3%), while those in the high category were (4.3%). Conclution: From the results of this research, it can be concluded that students at the Faculty of Islamic Studies at the Sultan Agung Islamic University, Semarang, have proven that there is no strong relationship between the intensity of reading the Al-Quran and the level of self-confidence (p value > 0.05) using the Spearman test.

Vaginal discharge is a reproductive health problem that commonly occurs in adolescent women and can be influenced by the individual’s level of knowledge and attitude towards intimate organ hygiene. Lack of understanding can increase the risk of pathological vaginal discharge. This study aims to determine the relationship between knowledge and attitudes towards the incidence of vaginal discharge in adolescent women. Based on data obtained from a research study conducted at SMPN 5 Pangkalpinang class VIII in February 2025, 7 out of 10 female students have experienced vaginal discharge. This means that most of the eighth grade female students who have experienced puberty experience whiteness in their lives. This research uses a quantitative design with a cross-sectional approach. The sample consisted of 68 respondents selected using purposive sampling technique. Data was collected through a structured questionnaire which had been tested for validity and reliability. Data analysis was carried out using the Chi-Square test. The research results showed that 57 (83.8%) respondents had experienced vaginal discharge, while the other 11 respondents (16.2%) had never experienced vaginal discharge. In the knowledge variable, 51 (75%) respondents had low knowledge, 13 (19.1%) had sufficient knowledge and the remaining 4 (5.9%) had high knowledge, while for the attitude variable 55 (80.9%) had a negative attitude, 13 (19.1%) other respondents had a positive attitude towards the incidence of vaginal discharge at SMPN 5 Pangkalpinang. The results of this study indicate that there is a significant relationship between knowledge and attitudes towards vaginal discharge with a Sig value of p = .000 < 0.05.It is recommended that the SMPN 5 Pangkalpinang school provide education, promotion or health education about the incidence of vaginal discharge, so that it can improve the health status of teenagers. And for educational institutions to further deepen students’ knowledge of health by increasing knowledge about the incidence of vaginal discharge, especially in adolescents.